Karbonn Mobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Karbonn Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Karbonn Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Karbonn Mobiles to benchmark its business & performance as compared to the competitors. Karbonn Mobiles is one of the leading brands in the mobile handsets sector.

The table below lists the Karbonn Mobiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Karbonn Mobiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Karbonn Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Karbonn Mobiles Brand Analysis
Parent Company

Karbonn Mobiles




Mobile Handsets

Tagline/ Slogan

Spread a smile


Moderate functions at low price

Karbonn Mobiles STP

Low-Medium range Basic Phones market

Target Group

Low income consumers, Tier-2 cities, Villages


Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

SWOT Analysis of Karbonn Mobiles
Karbonn Mobiles Strengths

Below are the Strengths in the SWOT Analysis of Karbonn Mobiles:

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run

Karbonn Mobiles Weaknesses

Here are the weaknesses in the Karbonn Mobiles SWOT Analysis:

1.After-sales customer service not as developed as leading brands

2.Many consumers in this group still trust Nokia

Karbonn Mobiles Opportunities

Following are the Opportunities in Karbonn Mobiles SWOT Analysis:

1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones

Karbonn Mobiles Threats

The threats in the SWOT Analysis of Karbonn Mobiles are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands

Karbonn Mobiles Competition
Karbonn Mobiles Competitors

Below are the top 5 competitors of Karbonn Mobiles:

1.Nokia Low-end Dual SIM phones
2.Lava phones
3.Samsung Guru Series
4.Micromax Mobiles
5.Lemon mobiles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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