Karbonn Mobiles SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team

Karbonn Mobiles is one of the leading brands in the mobile handsets sector. Karbonn Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Karbonn Mobiles:

Karbonn Mobiles Strengths

  1. Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
  2. Regional languages support, Indian calendars, Torch
  3. Most phones are dual SIM/Triple SIM phones
  4. Due to Java support a lot of basic applications can be run

Above are the strengths in the SWOT Analysis of Karbonn Mobiles. The strengths of Karbonn Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Karbonn Mobiles Weaknesses

  1. After-sales customer service not as developed as leading brands
  2. Many consumers in this group still trust Nokia

These were the weaknesses in the Karbonn Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Karbonn Mobiles Opportunities

  1. Low-end phones market has become very competitive
  2. Cut-throat competition has made Dual-SIM phones being available
  3. Can be used as simple second phones

Above we covered the opportunities in Karbonn Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Karbonn Mobiles Threats

  1. Threat from low price well known brands
  2. Other lower end phones brands

The threats in the SWOT Analysis of Karbonn Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Karbonn Mobiles SWOT analysis.

Continue reading more about the brand/company.

About Karbonn Mobiles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Karbonn Mobiles Overview
Parent Company

Karbonn Mobiles




Mobile Handsets

Tagline/ Slogan

Spread a smile


Moderate functions at low price

Karbonn Mobiles STP

Low-Medium range Basic Phones market

Target Market

Low income consumers, Tier-2 cities, Villages


Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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