Karbonn Mobiles SWOT Analysis
Karbonn Mobiles is one of the leading brands in the mobile handsets sector. Karbonn Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Karbonn Mobiles:
Quick Glance:
Karbonn Mobiles Strengths
- Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
- Regional languages support, Indian calendars, Torch
- Most phones are dual SIM/Triple SIM phones
- Due to Java support a lot of basic applications can be run
Above are the strengths in the SWOT Analysis of Karbonn Mobiles. The strengths of Karbonn Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Karbonn Mobiles Weaknesses
- After-sales customer service not as developed as leading brands
- Many consumers in this group still trust Nokia
These were the weaknesses in the Karbonn Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Karbonn Mobiles Opportunities
- Low-end phones market has become very competitive
- Cut-throat competition has made Dual-SIM phones being available
- Can be used as simple second phones
Above we covered the opportunities in Karbonn Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Karbonn Mobiles Threats
- Threat from low price well known brands
- Other lower end phones brands
The threats in the SWOT Analysis of Karbonn Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Karbonn Mobiles SWOT analysis.
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About Karbonn Mobiles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Karbonn Mobiles Overview | |
|---|---|
| Parent Company |
Karbonn Mobiles |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Spread a smile |
| USP |
Moderate functions at low price |
| Karbonn Mobiles STP | |
| Segmentation |
Low-Medium range Basic Phones market |
| Target Market |
Low income consumers, Tier-2 cities, Villages |
| Positioning |
Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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