Lava Mobiles SWOT Analysis
Lava Mobiles is one of the leading brands in the mobile handsets sector. Lava Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lava Mobiles:
Quick Glance:
Lava Mobiles Strengths
- Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
- Regional languages support, Indian calendars, Torch
- Most phones are dual SIM/Triple SIM phones
- Due to Java support a lot of basic applications can be run
Above are the strengths in the SWOT Analysis of Lava Mobiles. The strengths of Lava Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lava Mobiles Weaknesses
- After-sales customer service not as developed as leading brands
- Many consumers in this group still trust Nokia
These were the weaknesses in the Lava Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lava Mobiles Opportunities
- Low-end phones market has become very competitive
- Cut-throat competition has made Dual-SIM phones being available
- Can be used as simple second phones
Above we covered the opportunities in Lava Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lava Mobiles Threats
- Threat from low price well known brands
- Other lower end phones brands
The threats in the SWOT Analysis of Lava Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lava Mobiles SWOT analysis.
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About Lava Mobiles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lava Mobiles Overview | |
|---|---|
| Parent Company |
Lava Mobile |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Power in Your Hands; Life Gungunaaye |
| USP |
Moderate functions at low price |
| Lava Mobiles STP | |
| Segmentation |
Low-Medium range Basic Phones market |
| Target Market |
Low income consumers, Tier-2 cities, Villages |
| Positioning |
Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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