Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Lava Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Lava Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lava Mobiles to benchmark its business & performance as compared to the competitors. Lava Mobiles is one of the leading brands in the mobile handsets sector.
The table below lists the Lava Mobiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lava Mobiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone
SWOT Analysis of Lava Mobiles
Lava Mobiles Strengths
Below are the Strengths in the SWOT Analysis of Lava Mobiles:
1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run
Lava Mobiles Weaknesses
Here are the weaknesses in the Lava Mobiles SWOT Analysis:
1.After-sales customer service not as developed as leading brands 2.Many consumers in this group still trust Nokia
Lava Mobiles Opportunities
Following are the Opportunities in Lava Mobiles SWOT Analysis:
1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available 3.Can be used as simple second phones
Lava Mobiles Threats
The threats in the SWOT Analysis of Lava Mobiles are as mentioned:
1.Threat from low price well known brands 2.Other lower end phones brands
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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