Lava Mobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lava Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Lava Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lava Mobiles to benchmark its business & performance as compared to the competitors. Lava Mobiles is one of the leading brands in the mobile handsets sector.

The article below lists the Lava Mobiles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lava Mobiles SWOT Analysis:

SWOT Analysis of Lava Mobiles

For Lava Mobiles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lava Mobiles Strengths

The strengths of Lava Mobiles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lava Mobiles :

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run

Lava Mobiles Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lava Mobiles SWOT Analysis:

1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia


Lava Mobiles Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lava Mobiles SWOT Analysis:

1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones

Lava Mobiles Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lava Mobiles are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands


Lava Mobiles Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Lava Mobiles:

1.Nokia Low-end Dual SIM phones
2.Maxx phones
3.Samsung Guru Series
4.Micromax Mobiles
5.Lemon mobiles

Hence this concludes the Lava Mobiles SWOT analysis.

Continue reading more about the brand/company.

About Lava Mobiles

Lava Mobiles Overview
Parent Company

Lava Mobile

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Power in Your Hands; Life Gungunaaye

USP

Moderate functions at low price

Lava Mobiles STP
Segmentation

Low-Medium range Basic Phones market

Target Market

Low income consumers, Tier-2 cities, Villages

Positioning

Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lava Mobiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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