Lava Mobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lava Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Lava Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lava Mobiles to benchmark its business & performance as compared to the competitors. Lava Mobiles is one of the leading brands in the mobile handsets sector.

The table below lists the Lava Mobiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lava Mobiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lava Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lava Mobiles Brand Analysis
Parent Company

Lava Mobile




Mobile Handsets

Tagline/ Slogan

Power in Your Hands; Life Gungunaaye


Moderate functions at low price

Lava Mobiles STP

Low-Medium range Basic Phones market

Target Group

Low income consumers, Tier-2 cities, Villages


Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

SWOT Analysis of Lava Mobiles
Lava Mobiles Strengths

Below are the Strengths in the SWOT Analysis of Lava Mobiles:

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run

Lava Mobiles Weaknesses

Here are the weaknesses in the Lava Mobiles SWOT Analysis:

1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia

Lava Mobiles Opportunities

Following are the Opportunities in Lava Mobiles SWOT Analysis:

1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones

Lava Mobiles Threats

The threats in the SWOT Analysis of Lava Mobiles are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands

Lava Mobiles Competition
Lava Mobiles Competitors

Below are the top 5 competitors of Lava Mobiles:

1.Nokia Low-end Dual SIM phones
2.Maxx phones
3.Samsung Guru Series
4.Micromax Mobiles
5.Lemon mobiles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lava Mobiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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