Lava Mobiles SWOT Analysis, Competitors & USP
SWOT analysis of Lava Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Lava Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lava Mobiles to benchmark its business & performance as compared to the competitors. Lava Mobiles is one of the leading brands in the mobile handsets sector.
The table below lists the Lava Mobiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lava Mobiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lava Mobiles Brand Analysis | |
|---|---|
| Parent Company |
Lava Mobile |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Power in Your Hands; Life Gungunaaye |
| USP |
Moderate functions at low price |
| Lava Mobiles STP | |
| Segment |
Low-Medium range Basic Phones market |
| Target Group |
Low income consumers, Tier-2 cities, Villages |
| Positioning |
Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone |
| SWOT Analysis of Lava Mobiles | |
| Lava Mobiles Strengths |
Below are the Strengths in the SWOT Analysis of Lava Mobiles: 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life |
| Lava Mobiles Weaknesses |
Here are the weaknesses in the Lava Mobiles SWOT Analysis: 1.After-sales customer service not as developed as leading brands |
| Lava Mobiles Opportunities |
Following are the Opportunities in Lava Mobiles SWOT Analysis: 1.Low-end phones market has become very competitive |
| Lava Mobiles Threats |
The threats in the SWOT Analysis of Lava Mobiles are as mentioned: 1.Threat from low price well known brands |
| Lava Mobiles Competition | |
| Lava Mobiles Competitors |
Below are the top 5 competitors of Lava Mobiles: 1.Nokia Low-end Dual SIM phones |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lava Mobiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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