Eli Lilly SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 9505

SWOT Analysis of Eli Lilly with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eli Lilly

Parent Company

Eli Lilly & Co


Pharmaceutical  & chemical


Health Care

Tagline/ Slogan

Transforming challenges in advances


Lilly makes medicines that help people live longer, healthier, more active lives.



They operate in Oncology, cardiovascular diseases, diabetes, critical care, neuroscience, men’s health, and musculoskeletal segments.

Target Group

Healthcare professionals offering solutions to patients suffering from oncology, diabetes, neuroscience


Lilly makes medicines that help people live longer, healthier, more active lives.

SWOT Analysis


1. Strong capability to create strategic alliances & marketing partnerships with other corporations

2. Strong marketing ability such as 60 second commercial plot for drug Cialis

3. Well developed in house R&D capability

4. Global footprint & ability to sell drugs all over the world

5. They employ more than 7000 people in LRL spanning 50 countries
6. Products available in over 125 countries and has close to 40,000 employees


1. Loss of patents in US & other major markets affects performance

2. Drop sales because of new generic products

3. Eli lilly has captured fragmented market shares which prevents it from becoming market leader


1. Improvement  global living standards

2. Increasing awareness about healthcare needs

3. Global societies growing older


1. Over the years there is considerable increase in generic

2. Economic slow down

3. Increased hurdles for drug discovery & development



1. Pfizer
2. Sanofi

3. AstraZeneca

4. GlaxoSmithKline

5. Bristol Myers Squibb

6. Merck & Co Inc.

7. Roche Holding

The table above concludes the Eli Lilly SWOT analysis along with its marketing and brand parameters.


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