Eli Lilly SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Eli Lilly SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Eli Lilly, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Eli Lilly to benchmark its business & performance as compared to the competitors, and make strategic improvements. Eli Lilly is one of the leading brands in the pharma and healthcare sector.

The article below lists the Eli Lilly SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Eli Lilly SWOT Analysis:

SWOT Analysis of Eli Lilly

For Eli Lilly, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Eli Lilly Strengths

The strengths of Eli Lilly looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Eli Lilly :

1. Strong capability to create strategic alliances & marketing partnerships with other corporations

2. Strong marketing ability such as 60 second commercial plot for drug Cialis

3. Well developed in house R&D capability

4. Global footprint & ability to sell drugs all over the world

5. They employ more than 7000 people in LRL spanning 50 countries
6. Products available in over 125 countries and has close to 40,000 employees

Eli Lilly Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Eli Lilly SWOT Analysis:

1. Loss of patents in US & other major markets affects performance

2. Drop sales because of new generic products

3. Eli lilly has captured fragmented market shares which prevents it from becoming market leader

Eli Lilly Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Eli Lilly SWOT Analysis:

1. Improvement  global living standards

2. Increasing awareness about healthcare needs

3. Global societies growing older

Eli Lilly Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Eli Lilly are as mentioned:

1. Over the years there is considerable increase in generic

2. Economic slow down

3. Increased hurdles for drug discovery & development

Eli Lilly Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Eli Lilly:

1. Pfizer
2. Sanofi

3. AstraZeneca

4. GlaxoSmithKline

5. Bristol Myers Squibb

6. Merck & Co Inc.

7. Roche Holding

Hence this concludes the Eli Lilly SWOT analysis.

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About Eli Lilly

Eli Lilly Overview
Parent Company

Eli Lilly & Co


Pharmaceutical  & chemical


Pharma and Healthcare

Tagline/ Slogan

Transforming challenges in advances


Lilly makes medicines that help people live longer, healthier, more active lives.

Eli Lilly STP

They operate in Oncology, cardiovascular diseases, diabetes, critical care, neuroscience, men’s health, and musculoskeletal segments.

Target Market

Healthcare professionals offering solutions to patients suffering from oncology, diabetes, neuroscience


Lilly makes medicines that help people live longer, healthier, more active lives.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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