Eli Lilly SWOT Analysis
Eli Lilly is one of the leading brands in the pharma and healthcare sector. Eli Lilly SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Eli Lilly:
Quick Glance:
Eli Lilly Strengths
- Strong capability to create strategic alliances & marketing partnerships with other corporations
- Strong marketing ability such as 60 second commercial plot for drug Cialis
- Well developed in house R&D capability
- Global footprint & ability to sell drugs all over the world
- They employ more than 7000 people in LRL spanning 50 countries
- Products available in over 125 countries and has close to 40,000 employees
Above are the strengths in the SWOT Analysis of Eli Lilly. The strengths of Eli Lilly looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Eli Lilly Weaknesses
- Loss of patents in US & other major markets affects performance
- Drop sales because of new generic products
- Eli lilly has captured fragmented market shares which prevents it from becoming market leader
These were the weaknesses in the Eli Lilly SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Eli Lilly Opportunities
- Improvement global living standards
- Increasing awareness about healthcare needs
- Global societies growing older
Above we covered the opportunities in Eli Lilly SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Eli Lilly Threats
- Over the years there is considerable increase in generic
- Economic slow down
- Increased hurdles for drug discovery & development
The threats in the SWOT Analysis of Eli Lilly are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Eli Lilly SWOT analysis.
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About Eli Lilly
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Eli Lilly Overview | |
|---|---|
| Parent Company |
Eli Lilly & Co |
| Category |
Pharmaceutical & chemical |
| Sector | |
| Tagline/ Slogan |
Transforming challenges in advances |
| USP |
Lilly makes medicines that help people live longer, healthier, more active lives. |
| Eli Lilly STP | |
| Segmentation |
They operate in Oncology, cardiovascular diseases, diabetes, critical care, neuroscience, men’s health, and musculoskeletal segments. |
| Target Market |
Healthcare professionals offering solutions to patients suffering from oncology, diabetes, neuroscience |
| Positioning |
Lilly makes medicines that help people live longer, healthier, more active lives. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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