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Roche SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: October 31, 2023Read time:

Here is a detailed SWOT analysis of Roche covering strengths, weaknesses, opportunities and threats.

Roche Strengths

  1. Over 80,00 employees present all over the world including Africa, America, Europe, Asia, Australia.
  2. It is one of the world’s leading supplier of cancer medicines and the number one in vitro diagnostics company.
  3. Innovation through a focus on R&D on pharmaceuticals and diagnostics
  4. Only drug company authorized to manufacture oseltamivir(Tamiflu), a drug against avian/swineflu.
  5. It is the biggest biotechnology company, with 14 biological products on the market
  6. Has collaborated with big pharma companies for effective operations and R&D

Above are the strengths in the SWOT Analysis of Roche. The strengths of Roche looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Roche Weaknesses

  1. Imitation of products/ fake medicines supplied under brands name can affect brand
  2. Products may be available only in certain countries

These were the weaknesses in the Roche SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Roche Opportunities

  1. Strategic agreements with other pharmaceutical companies and organizations to boost its research.
  2. Increasing awareness about healthcare needs
  3. Global penetration through mergers and acquisitions
  4. Increasing demand for quality healthcare solutions

Above we covered the opportunities in Roche SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Roche Threats

  1. Risk of unsuccessful new Products
  2. Regulatory environment is becoming more & more stringent
  3. Economic slowdown and global financial fluctuations

The threats in the SWOT Analysis of Roche are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Roche SWOT analysis.

About Roche

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Roche Overview
Parent Company

Roche Holding




Pharma and Healthcare

Tagline/ Slogan

We innovate healthcare


Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals – from early detection and prevention of diseases to diagnosis, treatment, and treatment monitoring.

Roche STP

Pharmaceutical & medical diagnostic segment

Target Market

Patients & healthcare professionals seeking detection, prevention & treatment of disease


Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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