Sanofi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sanofi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sanofi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sanofi to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sanofi is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sanofi competitors and includes Sanofi target market, segmentation, positioning & Unique Selling Proposition (USP).

Sanofi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sanofi Brand Analysis
Parent Company

Sanofi

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Because health matters

USP

A global leader in healthcare and Diversified, Discovers, Develops and distributes therapeutic solutions Focused on patients' human needs

Sanofi STP
Sanofi Segmentation

Cardiovascular, CNS, diabetes, thrombosis, oncology

Sanofi Target Market

Healthcare professionals, doctors & hospitals

Sanofi Positioning

Sanofi Aventis is diversifies global healthcare company focused on patient’s needs

Sanofi SWOT Analysis
Sanofi Strengths

Below are the Strengths in the SWOT Analysis of Sanofi:

1. It is forth largest company by prescription sales

2. It has over 100,000 well trained employees in 100 countries

3. Its oncology pipeline portfolio has more than 15 molecules in pipeline which are in maturing stage

4.It has acquired US biotech company Genzyme which has given it considerable presence in uncommon diseases

Sanofi Weaknesses

Here are the weaknesses in the Sanofi SWOT Analysis:

1. Employee layoffs generated lot of negative publicity for company

2. Strong govt rules and regulations increase efficiency and cost of operations

Sanofi Opportunities

Following are the Opportunities in Sanofi SWOT Analysis:

1. They can merge with other pharma companies in south Africa to increase number of drugs

2. Increasing health awareness

3. They have considerable presence in emerging markets which can be leveraged by updating healthcare facilities

Sanofi Threats

The threats in the SWOT Analysis of Sanofi are as mentioned:

1. Increasing pressure by government to reduce the costs

2. Stringent regulations in new drug development

3. Global economic slowdown

Sanofi Competition
Competitors

Below are the top 4 Sanofi competitors:

1. Abbott laboratories
2. Novartis

3. Amgen

4. Amicus therapeuticals


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sanofi. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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