Sanofi SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 7607

SWOT Analysis of Sanofi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Pharma and Healthcare

Tagline/ Slogan

Because health matters


A global leader in healthcare and Diversified, Discovers, Develops and distributes therapeutic solutions Focused on patients' human needs

Sanofi STP


Cardiovascular, CNS, diabetes, thrombosis, oncology

Target Group

Healthcare professionals, doctors & hospitals


Sanofi Aventis is diversifies global healthcare company focused on patient’s needs

Sanofi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sanofi :

1. It is forth largest company by prescription sales

2. It has over 100,000 well trained employees in 100 countries

3. Its oncology pipeline portfolio has more than 15 molecules in pipeline which are in maturing stage

4.It has acquired US biotech company Genzyme which has given it considerable presence in uncommon diseases


1. Employee layoffs generated lot of negative publicity for company

2. Strong govt rules and regulations increase efficiency and cost of operations


1. They can merge with other pharma companies in south Africa to increase number of drugs

2. Increasing health awareness

3. They have considerable presence in emerging markets which can be leveraged by updating healthcare facilities


1. Increasing pressure by government to reduce the costs

2. Stringent regulations in new drug development

3. Global economic slowdown

Sanofi Competition


Below are the 4 main Sanofi competitors :

1. Abbott laboratories
2. Novartis

3. Amgen

4. Amicus therapeuticals

The brandguide table above concludes the Sanofi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Sanofi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin