Sanofi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sanofi analyses the brand by its strengths, weaknesses, opportunities & threats. In Sanofi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sanofi to benchmark its business & performance as compared to the competitors. Sanofi is one of the leading brands in the pharma and healthcare sector.

The table below lists the Sanofi SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sanofi competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sanofi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sanofi Brand Analysis
Parent Company





Pharma and Healthcare

Tagline/ Slogan

Because health matters


A global leader in healthcare and Diversified, Discovers, Develops and distributes therapeutic solutions Focused on patients' human needs

Sanofi STP

Cardiovascular, CNS, diabetes, thrombosis, oncology

Target Group

Healthcare professionals, doctors & hospitals


Sanofi Aventis is diversifies global healthcare company focused on patient’s needs

SWOT Analysis of Sanofi
Sanofi Strengths

Below are the Strengths in the SWOT Analysis of Sanofi:

1. It is forth largest company by prescription sales

2. It has over 100,000 well trained employees in 100 countries

3. Its oncology pipeline portfolio has more than 15 molecules in pipeline which are in maturing stage

4.It has acquired US biotech company Genzyme which has given it considerable presence in uncommon diseases

Sanofi Weaknesses

Here are the weaknesses in the Sanofi SWOT Analysis:

1. Employee layoffs generated lot of negative publicity for company

2. Strong govt rules and regulations increase efficiency and cost of operations

Sanofi Opportunities

Following are the Opportunities in Sanofi SWOT Analysis:

1. They can merge with other pharma companies in south Africa to increase number of drugs

2. Increasing health awareness

3. They have considerable presence in emerging markets which can be leveraged by updating healthcare facilities

Sanofi Threats

The threats in the SWOT Analysis of Sanofi are as mentioned:

1. Increasing pressure by government to reduce the costs

2. Stringent regulations in new drug development

3. Global economic slowdown

Sanofi Competition
Sanofi Competitors

Below are the top 4 competitors of Sanofi:

1. Abbott laboratories
2. Novartis

3. Amgen

4. Amicus therapeuticals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sanofi. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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