Published in Pharma and Healthcare category by MBA Skool Team
Sanofi is one of the leading brands in the pharma and healthcare sector. Sanofi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sanofi:
It has over 100,000 well trained employees in 100 countries
Its oncology pipeline portfolio has more than 15 molecules in pipeline which are in maturing stage
It has acquired US biotech company Genzyme which has given it considerable presence in uncommon diseases
Above are the strengths in the SWOT Analysis of Sanofi. The strengths of Sanofi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Employee layoffs generated lot of negative publicity for company
Strong govt rules and regulations increase efficiency and cost of operations
These were the weaknesses in the Sanofi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
They can merge with other pharma companies in south Africa to increase number of drugs
Increasing health awareness
They have considerable presence in emerging markets which can be leveraged by updating healthcare facilities
Above we covered the opportunities in Sanofi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing pressure by government to reduce the costs
Stringent regulations in new drug development
Global economic slowdown
The threats in the SWOT Analysis of Sanofi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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