Sanofi SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 5627

SWOT Analysis of Sanofi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Health care

Tagline/ Slogan

Because health matters


A global leader in healthcare and Diversified, Discovers, Develops and distributes therapeutic solutions Focused on patients' human needs



Cardiovascular, CNS, diabetes, thrombosis, oncology

Target Group

Healthcare professionals, doctors & hospitals


Sanofi Aventis is diversifies global healthcare company focused on patient’s needs

SWOT Analysis


1. It is forth largest company by prescription sales

2. It has over 100,000 well trained employees in 100 countries

3. Its oncology pipeline portfolio has more than 15 molecules in pipeline which are in maturing stage

4.It has acquired US biotech company Genzyme which has given it considerable presence in uncommon diseases


1. Employee layoffs generated lot of negative publicity for company

2. Strong govt rules and regulations increase efficiency and cost of operations


1. They can merge with other pharma companies in south Africa to increase number of drugs

2. Increasing health awareness

3. They have considerable presence in emerging markets which can be leveraged by updating healthcare facilities


1. Increasing pressure by government to reduce the costs

2. Stringent regulations in new drug development

3. Global economic slowdown



1. Abbott laboratories
2. Novartis

3. Amgen

4. Amicus therapeuticals

The table above concludes the Sanofi SWOT analysis along with its marketing and brand parameters.


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