Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Sanofi analyses the brand by its strengths, weaknesses, opportunities & threats. In Sanofi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sanofi to benchmark its business & performance as compared to the competitors. Sanofi is one of the leading brands in the pharma and healthcare sector.
The article below lists the Sanofi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sanofi SWOT Analysis:
For Sanofi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Sanofi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sanofi :
1. It is forth largest company by prescription sales
2. It has over 100,000 well trained employees in 100 countries
3. Its oncology pipeline portfolio has more than 15 molecules in pipeline which are in maturing stage
4.It has acquired US biotech company Genzyme which has given it considerable presence in uncommon diseases
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sanofi SWOT Analysis:
1. Employee layoffs generated lot of negative publicity for company
2. Strong govt rules and regulations increase efficiency and cost of operations
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sanofi SWOT Analysis:
1. They can merge with other pharma companies in south Africa to increase number of drugs
2. Increasing health awareness
3. They have considerable presence in emerging markets which can be leveraged by updating healthcare facilities
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sanofi are as mentioned:
1. Increasing pressure by government to reduce the costs
2. Stringent regulations in new drug development
3. Global economic slowdown
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Sanofi:
Sanofi Aventis is diversifies global healthcare company focused on patient’s needs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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