Published in Pharma and Healthcare category by MBA Skool Team
Sun Pharma Industries is one of the leading brands in the pharma and healthcare sector. Sun Pharma Industries SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sun Pharma Industries:
Introduction of Pantoprazole & Eloxatin in US market has very limited competition
They have strong marketing & sales force of over 12,000 employees
They have successfully acquired Taro pharma which has further consolidated their position in Indian markets
Strong brand presence in India and US markets
Above are the strengths in the SWOT Analysis of Sun Pharma Industries. The strengths of Sun Pharma Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sun Pharma Industries Weaknesses
Stiff competition from many Indian and other global brands means limited market share growth
Limited presence in emerging markets and European countries
These were the weaknesses in the Sun Pharma Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sun Pharma Industries Opportunities
They can leverage their acquisitions to further increase the growth
They can increase their presence in contract manufacturing
Increasing healthcare awareness in India
Above we covered the opportunities in Sun Pharma Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sun Pharma Industries Threats
There is growing competition in generics market
Stringent patent regulations
High price sensitivity of consumers
The threats in the SWOT Analysis of Sun Pharma Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
They are international specialty pharma company with strong presence in Indian & US generics market
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