Sun Pharma Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sun Pharma Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sun Pharma Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sun Pharma Industries to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sun Pharma Industries is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sun Pharma Industries competitors and includes Sun Pharma Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Sun Pharma Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sun Pharma Industries Brand Analysis
Parent Company

Sun Pharma Industries




Pharma and Healthcare

Tagline/ Slogan

Leadership through focused research


Sun pharma fifth largest & most profitable company in India

Sun Pharma Industries STP
Sun Pharma Industries Segmentation

Cardiology, psychiatry, neurology, gastroenterology, dibetology

Sun Pharma Industries Target Market

Healthcare professionals, pharmacists

Sun Pharma Industries Positioning

They are international specialty pharma company with strong presence in Indian & US generics market

Sun Pharma Industries SWOT Analysis
Sun Pharma Industries Strengths

Below are the Strengths in the SWOT Analysis of Sun Pharma Industries:

1. Strong growth in emerging market business

2. Introduction of Pantoprazole & Eloxatin in US market has very limited competition

3. They have strong marketing & sales force of over 12,000 employees

4. They have successfully acquired Taro pharma which has further consolidated their position in Indian markets
5. Strong brand presence in India and US markets

Sun Pharma Industries Weaknesses

Here are the weaknesses in the Sun Pharma Industries SWOT Analysis:

1. Stiff competition from many Indian and other global brands means limited market share growth

2. Limited presence in emerging markets and European countries

Sun Pharma Industries Opportunities

Following are the Opportunities in Sun Pharma Industries SWOT Analysis:

1. They can leverage their acquisitions to further increase the growth

2. They can increase their presence in contract manufacturing

3. Increasing healthcare awareness in India

Sun Pharma Industries Threats

The threats in the SWOT Analysis of Sun Pharma Industries are as mentioned:

1. There is growing competition in generics market

2. Stringent patent regulations

3. High price sensitivity of consumers

Sun Pharma Industries Competition

Below are the top 4 Sun Pharma Industries competitors:

1. Cipla
2. Lupin

3. Ranbaxy

4. Dr. Reddy’s laboratories

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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