Sun Pharma Industries SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 14675

SWOT Analysis of Sun Pharma Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Pharma Industries

Parent Company

Sun Pharma Industries





Tagline/ Slogan

Leadership through focused research


Sun pharma fifth largest & most profitable company in India



Cardiology, psychiatry, neurology, gastroenterology, dibetology

Target Group

Healthcare professionals, pharmacists


They are international specialty pharma company with strong presence in Indian & US generics market

SWOT Analysis


1. Strong growth in emerging market business

2. Introduction of Pantoprazole & Eloxatin in US market has very limited competition

3. They have strong marketing & sales force of over 12,000 employees

4. They have successfully acquired Taro pharma which has further consolidated their position in Indian markets
5. Strong brand presence in India and US markets


1. Stiff competition from many Indian and other global brands means limited market share growth

2. Limited presence in emerging markets and European countries


1. They can leverage their acquisitions to further increase the growth

2. They can increase their presence in contract manufacturing

3. Increasing healthcare awareness in India


1. There is growing competition in generics market

2. Stringent patent regulations

3. High price sensitivity of consumers



1. Cipla
2. Lupin

3. Ranbaxy

4. Dr. Reddy’s laboratories

The table above concludes the Sun Pharma Industries SWOT analysis along with its marketing and brand parameters.


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