Sun Pharma Industries SWOT Analysis, Competitors & USP

Sun Pharma Industries SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sun Pharma Industries, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sun Pharma Industries to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sun Pharma Industries is one of the leading brands in the pharma and healthcare sector.

The article below lists the Sun Pharma Industries SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sun Pharma Industries SWOT Analysis:

SWOT Analysis of Sun Pharma Industries

For Sun Pharma Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sun Pharma Industries Strengths

The strengths of Sun Pharma Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sun Pharma Industries :

1. Strong growth in emerging market business

2. Introduction of Pantoprazole & Eloxatin in US market has very limited competition

3. They have strong marketing & sales force of over 12,000 employees

4. They have successfully acquired Taro pharma which has further consolidated their position in Indian markets
5. Strong brand presence in India and US markets

Sun Pharma Industries Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sun Pharma Industries SWOT Analysis:

1. Stiff competition from many Indian and other global brands means limited market share growth

2. Limited presence in emerging markets and European countries

Sun Pharma Industries Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sun Pharma Industries SWOT Analysis:

1. They can leverage their acquisitions to further increase the growth

2. They can increase their presence in contract manufacturing

3. Increasing healthcare awareness in India

Sun Pharma Industries Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sun Pharma Industries are as mentioned:

1. There is growing competition in generics market

2. Stringent patent regulations

3. High price sensitivity of consumers

Sun Pharma Industries Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Sun Pharma Industries:

1. Cipla
2. Lupin

3. Ranbaxy

4. Dr. Reddy’s laboratories

Hence this concludes the Sun Pharma Industries SWOT analysis.

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About Sun Pharma Industries

Sun Pharma Industries Overview
Parent Company	Sun Pharma Industries
Category	Pharmaceutical
Sector	Pharma and Healthcare
Tagline/ Slogan	Leadership through focused research
USP	Sun pharma fifth largest & most profitable company in India
Sun Pharma Industries STP
Segmentation	Cardiology, psychiatry, neurology, gastroenterology, dibetology
Target Market	Healthcare professionals, pharmacists
Positioning	They are international specialty pharma company with strong presence in Indian & US generics market

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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