Sun Pharma Industries SWOT Analysis, Competitors & USP
SWOT analysis of Sun Pharma Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Sun Pharma Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sun Pharma Industries to benchmark its business & performance as compared to the competitors. Sun Pharma Industries is one of the leading brands in the pharma and healthcare sector.
The table below lists the Sun Pharma Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sun Pharma Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sun Pharma Industries Brand Analysis | |
|---|---|
| Parent Company |
Sun Pharma Industries |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Leadership through focused research |
| USP |
Sun pharma fifth largest & most profitable company in India |
| Sun Pharma Industries STP | |
| Segment |
Cardiology, psychiatry, neurology, gastroenterology, dibetology |
| Target Group |
Healthcare professionals, pharmacists |
| Positioning |
They are international specialty pharma company with strong presence in Indian & US generics market |
| SWOT Analysis of Sun Pharma Industries | |
| Sun Pharma Industries Strengths |
Below are the Strengths in the SWOT Analysis of Sun Pharma Industries: 1. Strong growth in emerging market business 2. Introduction of Pantoprazole & Eloxatin in US market has very limited competition 3. They have strong marketing & sales force of over 12,000 employees 4. They have successfully acquired Taro pharma which has further consolidated their position in Indian markets |
| Sun Pharma Industries Weaknesses |
Here are the weaknesses in the Sun Pharma Industries SWOT Analysis: 1. Stiff competition from many Indian and other global brands means limited market share growth 2. Limited presence in emerging markets and European countries |
| Sun Pharma Industries Opportunities |
Following are the Opportunities in Sun Pharma Industries SWOT Analysis: 1. They can leverage their acquisitions to further increase the growth 2. They can increase their presence in contract manufacturing 3. Increasing healthcare awareness in India |
| Sun Pharma Industries Threats |
The threats in the SWOT Analysis of Sun Pharma Industries are as mentioned: 1. There is growing competition in generics market 2. Stringent patent regulations 3. High price sensitivity of consumers |
| Sun Pharma Industries Competition | |
| Sun Pharma Industries Competitors |
Below are the top 4 competitors of Sun Pharma Industries: 3. Ranbaxy 4. Dr. Reddy’s laboratories |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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