Sun Pharma Industries SWOT Analysis
Sun Pharma Industries is one of the leading brands in the pharma and healthcare sector. Sun Pharma Industries SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sun Pharma Industries:
Quick Glance:
Sun Pharma Industries Strengths
- Strong growth in emerging market business
- Introduction of Pantoprazole & Eloxatin in US market has very limited competition
- They have strong marketing & sales force of over 12,000 employees
- They have successfully acquired Taro pharma which has further consolidated their position in Indian markets
- Strong brand presence in India and US markets
Above are the strengths in the SWOT Analysis of Sun Pharma Industries. The strengths of Sun Pharma Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sun Pharma Industries Weaknesses
- Stiff competition from many Indian and other global brands means limited market share growth
- Limited presence in emerging markets and European countries
These were the weaknesses in the Sun Pharma Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sun Pharma Industries Opportunities
- They can leverage their acquisitions to further increase the growth
- They can increase their presence in contract manufacturing
- Increasing healthcare awareness in India
Above we covered the opportunities in Sun Pharma Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sun Pharma Industries Threats
- There is growing competition in generics market
- Stringent patent regulations
- High price sensitivity of consumers
The threats in the SWOT Analysis of Sun Pharma Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sun Pharma Industries SWOT analysis.
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About Sun Pharma Industries
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sun Pharma Industries Overview | |
|---|---|
| Parent Company |
Sun Pharma Industries |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Leadership through focused research |
| USP |
Sun pharma fifth largest & most profitable company in India |
| Sun Pharma Industries STP | |
| Segmentation |
Cardiology, psychiatry, neurology, gastroenterology, dibetology |
| Target Market |
Healthcare professionals, pharmacists |
| Positioning |
They are international specialty pharma company with strong presence in Indian & US generics market |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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