Ranbaxy SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 9382

SWOT Analysis of Ranbaxy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Pharma and Healthcare

Tagline/ Slogan

New boundaries, new Horizons; Trusted medicines healthier lives


It is India’s largest pharmaceutical company

Ranbaxy STP


Anti-Infectives, Cardiovascular & Diabetes, Dermatological, Neuro-Psychiatry, Pain management, Gastro-Intestinal, Nutritional

Target Group

Healthcare professionals, wholesalers, generic distributors, and hospitals


A diversifies global healthcare company focused on patient’s needs

Ranbaxy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ranbaxy :

1.Top 10 Global Generic Company with a spread over 125 countries

2. over 13,000 well trained Employees, over 50 nationalities

3. Strong presence in the International market with a major share and a strong presence in India as well

4.It has operations in nearly 50 countries and has 7 manufacturing plants


1. It is heavily dependent upon generics for its revenue generation

2. Constantly regulated policies by the govt means operational efficiency is affected


1.increasing health awareness

2.Improvement in distribution network & brand building

3. They can leverage  Synriam, anti-malarial drug in brand building


1.Increasingly stringent FDA Regulations

2.Exchange rate fluctuations

3.Global economic slowdown

Ranbaxy Competition


Below are the 4 main Ranbaxy competitors :

1. Sun Pharma Industries
2. Dr.Reddy's

3. Lupin

4. GlaxoSmithKline Pharmaceuticals Ltd

The brandguide table above concludes the Ranbaxy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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