Ranbaxy SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 9382
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SWOT Analysis of Ranbaxy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ranbaxy

Parent Company

Ranbaxy

Category

Pharmaceuticals

Sector

Pharma and Healthcare

Tagline/ Slogan

New boundaries, new Horizons; Trusted medicines healthier lives

USP

It is India’s largest pharmaceutical company

Ranbaxy STP

Segment

Anti-Infectives, Cardiovascular & Diabetes, Dermatological, Neuro-Psychiatry, Pain management, Gastro-Intestinal, Nutritional

Target Group

Healthcare professionals, wholesalers, generic distributors, and hospitals

Positioning

A diversifies global healthcare company focused on patient’s needs

Ranbaxy SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ranbaxy :

1.Top 10 Global Generic Company with a spread over 125 countries

2. over 13,000 well trained Employees, over 50 nationalities

3. Strong presence in the International market with a major share and a strong presence in India as well

4.It has operations in nearly 50 countries and has 7 manufacturing plants

Weaknesses

1. It is heavily dependent upon generics for its revenue generation

2. Constantly regulated policies by the govt means operational efficiency is affected

Opportunities

1.increasing health awareness

2.Improvement in distribution network & brand building

3. They can leverage  Synriam, anti-malarial drug in brand building

Threats

1.Increasingly stringent FDA Regulations

2.Exchange rate fluctuations

3.Global economic slowdown

Ranbaxy Competition

Competitors

Below are the 4 main Ranbaxy competitors :

1. Sun Pharma Industries
2. Dr.Reddy's

3. Lupin

4. GlaxoSmithKline Pharmaceuticals Ltd


The brandguide table above concludes the Ranbaxy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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