UltraTech Cements SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of UltraTech Cements analyses the brand by its strengths, weaknesses, opportunities & threats. In UltraTech Cements SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like UltraTech Cements to benchmark its business & performance as compared to the competitors. UltraTech Cements is one of the leading brands in the real estate and construction sector.

The table below lists the UltraTech Cements SWOT (Strengths, Weaknesses, Opportunities, Threats), top UltraTech Cements competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

UltraTech Cements SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
UltraTech Cements Brand Analysis
Parent Company

Grasim Industries

Category

Construction Materials-Cement

Sector

Real Estate and Construction

Tagline/ Slogan

The Engineer’s Choice

USP

High quality cement(Strong and Reliable)

UltraTech Cements STP
Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

High strength and Reliable cement

SWOT Analysis of UltraTech Cements
UltraTech Cements Strengths

Below are the Strengths in the SWOT Analysis of UltraTech Cements:

1. It is India’s biggest cement company.

2. It is the largest exporter of cement clinkers.

3. It is a part of the prestigious Aditya Birla Group that helps the brand.

4. It has an annual capacity of 60+ millions tones.

5. UltraTech accounts to about 30% of the total Indian Exports.

6. Most of the plants have ISO 9001, ISO 14001 and OHSAS 18001 certification.

7. UltraTech Cement Limited has integrated plants, white cement plant and many grinding units in India.

UltraTech Cements Weaknesses

Here are the weaknesses in the UltraTech Cements SWOT Analysis:

1. Although UltraTech provides various other construction products and services, but the brand is associated with Cement only, so it has to work on positioning the brand as a construction materials brand, which can be achieved by implementing branding activities.

2. It is not operating /exporting in US market which is a huge market for Cement industry.

3. Brand awareness of Ultratech is lesser as compared to global players.

UltraTech Cements Opportunities

Following are the Opportunities in UltraTech Cements SWOT Analysis:

1. It should enter the US market by Mergers and acquisitions.

2. It should do worldwide branding activities that would help the brand grow as a whole.

UltraTech Cements Threats

The threats in the SWOT Analysis of UltraTech Cements are as mentioned:

1. It faces strong competition from global players.

2. Mergers and acquisitions involves high risk, so it should be careful while entering new market.

UltraTech Cements Competition
UltraTech Cements Competitors

Below are the top 5 competitors of UltraTech Cements:

1. Ambuja Cement

2. ACC Limited

3. Shree Cement

4. The Indian Cement

5. JK Cements


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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