CapitaLand SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CapitaLand analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CapitaLand SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CapitaLand to benchmark its business & performance as compared to the competitors and industry. As of 2020, CapitaLand is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CapitaLand competitors and includes CapitaLand target market, segmentation, positioning & Unique Selling Proposition (USP).

CapitaLand SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CapitaLand Brand Analysis
Parent Company



Homes, offices, shopping malls, serviced residences and mixed developments


Real Estate and Construction

Tagline/ Slogan

Building for People to Build People


Quality and architectural excellence

CapitaLand STP
CapitaLand Segmentation

Mainly Asia Pacific and European region

CapitaLand Target Market

Corporate, high  income level groups

CapitaLand Positioning

Socially sensitive, quality oriented

CapitaLand SWOT Analysis
CapitaLand Strengths

Below are the Strengths in the SWOT Analysis of CapitaLand:

1. One of Asia’s largest real estate company
2. Innovative strategies used to retain talent
3. Involvement in development of community as a whole
4. Wide Global presence showcases the diverse operations of the company

CapitaLand Weaknesses

Here are the weaknesses in the CapitaLand SWOT Analysis:

1.More focus on Singapore and China business and limited global perspective compared to market leaders
2.Vulnerable to changes in  global markets

CapitaLand Opportunities

Following are the Opportunities in CapitaLand SWOT Analysis:

1.Increasing property prices in China
2.Exapnsion in European region
3.Acquisitions to increase operations

CapitaLand Threats

The threats in the SWOT Analysis of CapitaLand are as mentioned:

1. Increasing competition, especially in Singapore
2.Volatility in financial markets
3. Economic downturn and fluctuating markets

CapitaLand Competition

Below are the top 3 CapitaLand competitors:

1.Mitsui Fudosan Co.
2.Cheung Kong Holdings
3.Yeo Hiap Seng Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CapitaLand. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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