CapitaLand SWOT Analysis

Published in Real Estate and Construction category by MBA Skool Team

CapitaLand is one of the leading brands in the real estate and construction sector. CapitaLand SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CapitaLand:

CapitaLand Strengths

  1. One of Asia’s largest real estate company
  2. Innovative strategies used to retain talent
  3. Involvement in development of community as a whole
  4. Wide Global presence showcases the diverse operations of the company

Above are the strengths in the SWOT Analysis of CapitaLand. The strengths of CapitaLand looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CapitaLand Weaknesses

  1. More focus on Singapore and China business and limited global perspective compared to market leaders
  2. Vulnerable to changes inglobal markets

These were the weaknesses in the CapitaLand SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CapitaLand Opportunities

  1. Increasing property prices in China
  2. Exapnsion in European region
  3. Acquisitions to increase operations

Above we covered the opportunities in CapitaLand SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CapitaLand Threats

  1. Increasing competition, especially in Singapore
  2. Volatility in financial markets
  3. Economic downturn and fluctuating markets

The threats in the SWOT Analysis of CapitaLand are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the CapitaLand SWOT analysis.

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About CapitaLand

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CapitaLand Overview
Parent Company



Homes, offices, shopping malls, serviced residences and mixed developments


Real Estate and Construction

Tagline/ Slogan

Building for People to Build People


Quality and architectural excellence

CapitaLand STP

Mainly Asia Pacific and European region

Target Market

Corporate, high  income level groups


Socially sensitive, quality oriented

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to CapitaLand. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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