Newcastle United SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Newcastle United SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Newcastle United, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Newcastle United is one of the leading brands in the sports teams and events sector. The article below lists the Newcastle United SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Newcastle United Strengths

The strengths of Newcastle United looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Newcastle United :

1. Club with a legacy and stature to attract big names
2. Talented first team squad which has rich experience
3. Recent impressive run which saw them promoting back to English premier league and qualifying for Euro League
4. An owner who is dedicated towards club

5. St.James Park stadium has a capacity of over 50,000

6. The brand has strong global recognition with players like Shearer, Owen etc playing for the club

7. Revenues are a boost by sale of merchandise by the club

Newcastle United Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Newcastle United SWOT Analysis:

1.Inability to win major competitions have hampered brand value

2. Intense competition from big clubs have diluted its brand presence

Newcastle United Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Newcastle United SWOT Analysis:

1. Make the most of the young squad at disposal
2.Being more consistent to win leagues and trophies to boost brand value
3.Smart buys during transfer windows

Newcastle United Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Newcastle United are as mentioned:

1. Inconsistency can lead to relegation
2.Unrest among players can affect performance on pitch
3.Big clubs buying more star players can increase gap further

Read Similar SWOT analysis

Hence this concludes the Newcastle United SWOT analysis.

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About Newcastle United

Newcastle United Overview
Parent Company

Mike Ashley


Football – English Premier League


Sports Teams and Events

Tagline/ Slogan

Triumphing by brave defense


world’s first carbon positive football club

Newcastle United STP

Millions of people worldwide enjoying football

Target Market

Men in the age group 15 and above locally and globally


Perennial dark horses

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Newcastle United. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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