Newcastle United SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Newcastle United analyses the brand by its strengths, weaknesses, opportunities & threats. In Newcastle United SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Newcastle United to benchmark its business & performance as compared to the competitors. Newcastle United is one of the leading brands in the sports teams and events sector.

The article below lists the Newcastle United SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Newcastle United SWOT Analysis:

SWOT Analysis of Newcastle United

For Newcastle United, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Newcastle United Strengths

The strengths of Newcastle United looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Newcastle United :

1. Club with a legacy and stature to attract big names
2. Talented first team squad which has rich experience
3. Recent impressive run which saw them promoting back to English premier league and qualifying for Euro League
4. An owner who is dedicated towards club

5. St.James Park stadium has a capacity of over 50,000

6. The brand has strong global recognition with players like Shearer, Owen etc playing for the club

7. Revenues are a boost by sale of merchandise by the club

Newcastle United Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Newcastle United SWOT Analysis:

1.Inability to win major competitions have hampered brand value

2. Intense competition from big clubs have diluted its brand presence

Newcastle United Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Newcastle United SWOT Analysis:

1. Make the most of the young squad at disposal
2.Being more consistent to win leagues and trophies to boost brand value
3.Smart buys during transfer windows

Newcastle United Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Newcastle United are as mentioned:

1. Inconsistency can lead to relegation
2.Unrest among players can affect performance on pitch
3.Big clubs buying more star players can increase gap further

Newcastle United Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Newcastle United:

1. Sunderland
2. Everton
3. Southampton

4. Manchester United

5. Chelsea

6. Arsenal

7. Liverpool

Hence this concludes the Newcastle United SWOT analysis.

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About Newcastle United

Newcastle United Overview
Parent Company

Mike Ashley


Football – English Premier League


Sports Teams and Events

Tagline/ Slogan

Triumphing by brave defense


world’s first carbon positive football club

Newcastle United STP

Millions of people worldwide enjoying football

Target Market

Men in the age group 15 and above locally and globally


Perennial dark horses

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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