SWOT Analysis of Newcastle United with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Newcastle United |
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Parent Company |
Mike Ashley |
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Category |
Football – English Premier League |
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Sector |
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Tagline/ Slogan |
Triumphing by brave defense |
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USP |
world’s first carbon positive football club |
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Newcastle United STP |
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Segment |
Millions of people worldwide enjoying football |
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Target Group |
Men in the age group 15 and above locally and globally |
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Positioning |
Perennial dark horses |
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Newcastle United SWOT Analysis |
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Strengths |
1. Club with a legacy and stature to attract big names 5. St.James Park stadium has a capacity of over 50,000 6. The brand has strong global recognition with players like Shearer, Owen etc playing for the club 7. Revenues are a boost by sale of merchandise by the club |
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Weaknesses |
1.Inability to win major competitions have hampered brand value 2. Intense competition from big clubs have diluted its brand presence |
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Opportunities |
1. Make the most of the young squad at disposal |
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Threats |
1. Inconsistency can lead to relegation |
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Newcastle United Competition |
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Competitors |
1. Sunderland 5. Chelsea 6. Arsenal 7. Liverpool |
The brandguide table above concludes the Newcastle United SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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