Newcastle United SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2162

SWOT Analysis of Newcastle United with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newcastle United

Parent Company

Mike Ashley


Football – English Premier League


Sports Teams and Events

Tagline/ Slogan

Triumphing by brave defense


world’s first carbon positive football club

Newcastle United STP


Millions of people worldwide enjoying football

Target Group

Men in the age group 15 and above locally and globally


Perennial dark horses

Newcastle United SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Newcastle United :

1. Club with a legacy and stature to attract big names
2. Talented first team squad which has rich experience
3. Recent impressive run which saw them promoting back to English premier league and qualifying for Euro League
4. An owner who is dedicated towards club

5. St.James Park stadium has a capacity of over 50,000

6. The brand has strong global recognition with players like Shearer, Owen etc playing for the club

7. Revenues are a boost by sale of merchandise by the club


1.Inability to win major competitions have hampered brand value

2. Intense competition from big clubs have diluted its brand presence


1. Make the most of the young squad at disposal
2.Being more consistent to win leagues and trophies to boost brand value
3.Smart buys during transfer windows


1. Inconsistency can lead to relegation
2.Unrest among players can affect performance on pitch
3.Big clubs buying more star players can increase gap further

Newcastle United Competition


Below are the 7 main Newcastle United competitors :

1. Sunderland
2. Everton
3. Southampton

4. Manchester United

5. Chelsea

6. Arsenal

7. Liverpool

The brandguide table above concludes the Newcastle United SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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