Newcastle United SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Mike Ashley

Football – English Premier League

Sports Teams and Events

Triumphing by brave defense

world’s first carbon positive football club

Millions of people worldwide enjoying football

Men in the age group 15 and above locally and globally

Perennial dark horses

Below are the Strengths in the SWOT Analysis of Newcastle United:

1. Club with a legacy and stature to attract big names
2. Talented first team squad which has rich experience
3. Recent impressive run which saw them promoting back to English premier league and qualifying for Euro League
4. An owner who is dedicated towards club

5. St.James Park stadium has a capacity of over 50,000

6. The brand has strong global recognition with players like Shearer, Owen etc playing for the club

7. Revenues are a boost by sale of merchandise by the club

Here are the weaknesses in the Newcastle United SWOT Analysis:

1.Inability to win major competitions have hampered brand value

2. Intense competition from big clubs have diluted its brand presence

Following are the Opportunities in Newcastle United SWOT Analysis:

1. Make the most of the young squad at disposal
2.Being more consistent to win leagues and trophies to boost brand value
3.Smart buys during transfer windows

The threats in the SWOT Analysis of Newcastle United are as mentioned:

1. Inconsistency can lead to relegation
2.Unrest among players can affect performance on pitch
3.Big clubs buying more star players can increase gap further

Below are the top 7 Newcastle United competitors:

1. Sunderland
2. Everton
3. Southampton

4. Manchester United

5. Chelsea

6. Arsenal

7. Liverpool