Indian Premier League (IPL) SWOT Analysis, Competitors & USP

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SWOT Analysis of Indian Premier League (IPL) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Premier League (IPL)

Parent Company

BCCI (Administrator)


Cricket Event


Sports Teams and Events

Tagline/ Slogan

MANORANJAN KA BAAP (King of entertainment);


IPL is an exciting annual T-20 cricket tournament with all international cricketers playing together in India



Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


IPL is entertaining T20 cricket tournament with international cricket stars

Teams Portfolio


1. Mumbai Indians                2.Delhi Daredevils
3. Chennai Superkings         4. Royal Challengers Bangalore
5. Deccan Chargers               6. Rajasthan Royals
7. Pune Warriors India         8. Kolkata Knight Riders
9. Kings XI Punjab                10. Kochi Tuskers

IPL SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indian Premier League (IPL) :

1. IPL is one the most popularly marketed and branded cricket sports event globally
2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes
3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators
4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights
5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parle etc
6. Has an extremely high global reach and appeal amongst cricket fans
7. Involvement of international players has helped improve pool of local players


1.Controversies like Team ownership disputes, media rights, suspension of chairman etc caused problems for Indian Premier League (IPL) brand
2.Conflicts with some other international cricket boards affected brand image


1. Huge opportunity for IPL to leverage on popular brands through advertising, merchandising
2. Huge cricket following can be tapped through advertising, involvement of fans and cricketers

3. Involvement of boards from other countries can boost the sport and then indirectly be a boon for IPL


1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people
2. Govt regulations regarding security, taxation, policies etc can affect IPL
3. IPL would be adversely affected by emergence of similar tournaments in other countries

Indian Premier League (IPL) Competition


Below are the 3 main Indian Premier League (IPL) competitors :

1. Big Bash League
2. Bangladesh Premier League
3. MiWay T20 Challenge (South Africa)

The brandguide table above concludes the Indian Premier League (IPL) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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