Indian Premier League (IPL) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Indian Premier League (IPL) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indian Premier League (IPL) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indian Premier League (IPL) to benchmark its business & performance as compared to the competitors and industry. As of 2020, Indian Premier League (IPL) is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indian Premier League (IPL) competitors and includes Indian Premier League (IPL) target market, segmentation, positioning & Unique Selling Proposition (USP).

Indian Premier League (IPL) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Indian Premier League (IPL) Brand Analysis
Parent Company

BCCI (Administrator)

Category

Cricket Event

Sector

Sports Teams and Events

Tagline/ Slogan

MANORANJAN KA BAAP (King of entertainment);

USP

IPL is an exciting annual T-20 cricket tournament with all international cricketers playing together in India

Indian Premier League (IPL) STP
Indian Premier League (IPL) Segmentation

Billions of people across the world who love to play or watch cricket

Indian Premier League (IPL) Target Market

Men in the age group 15 and above globally

Indian Premier League (IPL) Positioning

IPL is entertaining T20 cricket tournament with international cricket stars

Indian Premier League (IPL) Product Portfolio
Brands

1. Mumbai Indians                2.Delhi Daredevils
3. Chennai Superkings         4. Royal Challengers Bangalore
5. Deccan Chargers               6. Rajasthan Royals
7. Pune Warriors India         8. Kolkata Knight Riders
9. Kings XI Punjab                10. Kochi Tuskers

The above mentioned brands are the prominent products under the Indian Premier League (IPL) product portfolio.

Indian Premier League (IPL) SWOT Analysis
Indian Premier League (IPL) Strengths

Below are the Strengths in the SWOT Analysis of Indian Premier League (IPL):

1. IPL is one the most popularly marketed and branded cricket sports event globally
2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes
3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators
4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights
5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parle etc
6. Has an extremely high global reach and appeal amongst cricket fans
7. Involvement of international players has helped improve pool of local players

Indian Premier League (IPL) Weaknesses

Here are the weaknesses in the Indian Premier League (IPL) SWOT Analysis:

1.Controversies like Team ownership disputes, media rights, suspension of chairman etc caused problems for Indian Premier League (IPL) brand
2.Conflicts with some other international cricket boards affected brand image

Indian Premier League (IPL) Opportunities

Following are the Opportunities in Indian Premier League (IPL) SWOT Analysis:

1. Huge opportunity for IPL to leverage on popular brands through advertising, merchandising
2. Huge cricket following can be tapped through advertising, involvement of fans and cricketers

3. Involvement of boards from other countries can boost the sport and then indirectly be a boon for IPL

Indian Premier League (IPL) Threats

The threats in the SWOT Analysis of Indian Premier League (IPL) are as mentioned:

1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people
2. Govt regulations regarding security, taxation, policies etc can affect IPL
3. IPL would be adversely affected by emergence of similar tournaments in other countries

Indian Premier League (IPL) Competition
Competitors

Below are the top 3 Indian Premier League (IPL) competitors:

1. Big Bash League
2. Bangladesh Premier League
3. MiWay T20 Challenge (South Africa)


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indian Premier League (IPL). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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