Indian Premier League (IPL) SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 6898
Advertisements

SWOT Analysis of Indian Premier League (IPL) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Premier League (IPL)

Parent Company

BCCI (Administrator)

Category

Cricket Event

Sector

Sports and Entertainment

Tagline/ Slogan

MANORANJAN KA BAAP (King of entertainment);

USP

IPL is an exciting annual T-20 cricket tournament with all international cricketers playing together in India

IPL STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

IPL is entertaining T20 cricket tournament with international cricket stars

Teams Portfolio

Brands

1. Mumbai Indians                2.Delhi Daredevils
3. Chennai Superkings         4. Royal Challengers Bangalore
5. Deccan Chargers               6. Rajasthan Royals
7. Pune Warriors India         8. Kolkata Knight Riders
9. Kings XI Punjab                10. Kochi Tuskers

IPL SWOT Analysis

Strengths

1. IPL is one the most popularly marketed and branded cricket sports event globally
2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes
3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators
4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights
5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parle etc
6. Has an extremely high global reach and appeal amongst cricket fans
7. Involvement of international players has helped improve pool of local players

Weaknesses

1.Controversies like Team ownership disputes, media rights, suspension of chairman etc caused problems for Indian Premier League (IPL) brand
2.Conflicts with some other international cricket boards affected brand image

Opportunities

1. Huge opportunity for IPL to leverage on popular brands through advertising, merchandising
2. Huge cricket following can be tapped through advertising, involvement of fans and cricketers

3. Involvement of boards from other countries can boost the sport and then indirectly be a boon for IPL

Threats

1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people
2. Govt regulations regarding security, taxation, policies etc can affect IPL
3. IPL would be adversely affected by emergence of similar tournaments in other countries

Competition

Competitors

1. Big Bash League
2. Bangladesh Premier League
3. MiWay T20 Challenge (South Africa)


The table above concludes the Indian Premier League (IPL) SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Indian Premier League (IPL). The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: