Indian Premier League (IPL) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Indian Premier League (IPL) analyses the brand by its strengths, weaknesses, opportunities & threats. In Indian Premier League (IPL) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indian Premier League (IPL) to benchmark its business & performance as compared to the competitors. Indian Premier League (IPL) is one of the leading brands in the sports teams and events sector.

The article below lists the Indian Premier League (IPL) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Indian Premier League (IPL) SWOT Analysis:

SWOT Analysis of Indian Premier League (IPL)

For Indian Premier League (IPL), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Indian Premier League (IPL) Strengths

The strengths of Indian Premier League (IPL) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Indian Premier League (IPL) :

1. IPL is one the most popularly marketed and branded cricket sports event globally
2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes
3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators
4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights
5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parle etc
6. Has an extremely high global reach and appeal amongst cricket fans
7. Involvement of international players has helped improve pool of local players

Indian Premier League (IPL) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Indian Premier League (IPL) SWOT Analysis:

1.Controversies like Team ownership disputes, media rights, suspension of chairman etc caused problems for Indian Premier League (IPL) brand
2.Conflicts with some other international cricket boards affected brand image

Indian Premier League (IPL) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Indian Premier League (IPL) SWOT Analysis:

1. Huge opportunity for IPL to leverage on popular brands through advertising, merchandising
2. Huge cricket following can be tapped through advertising, involvement of fans and cricketers

3. Involvement of boards from other countries can boost the sport and then indirectly be a boon for IPL

Indian Premier League (IPL) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Indian Premier League (IPL) are as mentioned:

1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people
2. Govt regulations regarding security, taxation, policies etc can affect IPL
3. IPL would be adversely affected by emergence of similar tournaments in other countries

Indian Premier League (IPL) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Indian Premier League (IPL):

1. Big Bash League
2. Bangladesh Premier League
3. MiWay T20 Challenge (South Africa)

Hence this concludes the Indian Premier League (IPL) SWOT analysis.

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About Indian Premier League (IPL)

Indian Premier League (IPL) Overview
Parent Company

BCCI (Administrator)


Cricket Event


Sports Teams and Events

Tagline/ Slogan

MANORANJAN KA BAAP (King of entertainment);


IPL is an exciting annual T-20 cricket tournament with all international cricketers playing together in India

Indian Premier League (IPL) STP

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally


IPL is entertaining T20 cricket tournament with international cricket stars

Indian Premier League (IPL) Product Portfolio

1. Mumbai Indians                2.Delhi Daredevils
3. Chennai Superkings         4. Royal Challengers Bangalore
5. Deccan Chargers               6. Rajasthan Royals
7. Pune Warriors India         8. Kolkata Knight Riders
9. Kings XI Punjab                10. Kochi Tuskers

The above mentioned brands are the prominent products under the Indian Premier League (IPL) product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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