New England Patriots SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New England Patriots analyses the brand by its strengths, weaknesses, opportunities & threats. In New England Patriots SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New England Patriots to benchmark its business & performance as compared to the competitors. New England Patriots is one of the leading brands in the sports teams and events sector.

The article below lists the New England Patriots SWOT (Strengths, Weaknesses, Opportunities, Threats), top New England Patriots competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About New England Patriots

New England Patriots Overview
Parent Company

Owner-Robert Kraft

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

One of the most successful NFL teams with 7 superbowl appearances

New England Patriots STP
Segmentation

All followers of American Football

Target Market

Male in the age group 15-60

Positioning

One of the most successful teams in NFL with the highest number of superbowl appearances in the last 25 years

SWOT Analysis of New England Patriots

For New England Patriots, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the New England Patriots SWOT Analysis:

New England Patriots Strengths

The strengths of New England Patriots looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New England Patriots :

1. Excellent marketing and merchandising in USA
2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years
3. World class home stadium-Gillete Stadium
4. Loyal and huge fan base in USA

New England Patriots Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New England Patriots SWOT Analysis:

1. Very few fans outside USA, especially in emerging economies like India and China
2.Various ownership changes in the past have affected the stability of the franchise


New England Patriots Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New England Patriots SWOT Analysis:

1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future
2.Expand to newer markets and tap the global fans, and create a global fan base


New England Patriots Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New England Patriots are as mentioned:

1.Threat from one of its most bitter rivals, the New York Jets
2.Threat of other top franchises buying Cowboys’ better players

New England Patriots Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of New England Patriots:

1.New York Jets
2.Dallas Cowboys
3.Washington Redskins


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New England Patriots. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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