New England Patriots SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

New England Patriots SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of New England Patriots, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

New England Patriots is one of the leading brands in the sports teams and events sector. The article below lists the New England Patriots SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

New England Patriots Strengths

The strengths of New England Patriots looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of New England Patriots :

1. Excellent marketing and merchandising in USA
2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years
3. World class home stadium-Gillete Stadium
4. Loyal and huge fan base in USA

New England Patriots Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the New England Patriots SWOT Analysis:

1. Very few fans outside USA, especially in emerging economies like India and China
2.Various ownership changes in the past have affected the stability of the franchise

New England Patriots Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in New England Patriots SWOT Analysis:

1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future
2.Expand to newer markets and tap the global fans, and create a global fan base

New England Patriots Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of New England Patriots are as mentioned:

1.Threat from one of its most bitter rivals, the New York Jets
2.Threat of other top franchises buying Cowboys’ better players

Hence this concludes the New England Patriots SWOT analysis.

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About New England Patriots

New England Patriots Overview
Parent Company

Owner-Robert Kraft


American Football Franchise


Sports Teams and Events

Tagline/ Slogan



One of the most successful NFL teams with 7 superbowl appearances

New England Patriots STP

All followers of American Football

Target Market

Male in the age group 15-60


One of the most successful teams in NFL with the highest number of superbowl appearances in the last 25 years

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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