New England Patriots SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Owner-Robert Kraft

American Football Franchise

Sports Teams and Events

-

One of the most successful NFL teams with 7 superbowl appearances

All followers of American Football

Male in the age group 15-60

One of the most successful teams in NFL with the highest number of superbowl appearances in the last 25 years

Below are the Strengths in the SWOT Analysis of New England Patriots:

1. Excellent marketing and merchandising in USA
2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years
3. World class home stadium-Gillete Stadium
4. Loyal and huge fan base in USA

Here are the weaknesses in the New England Patriots SWOT Analysis:

1. Very few fans outside USA, especially in emerging economies like India and China
2.Various ownership changes in the past have affected the stability of the franchise

Following are the Opportunities in New England Patriots SWOT Analysis:

1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future
2.Expand to newer markets and tap the global fans, and create a global fan base

The threats in the SWOT Analysis of New England Patriots are as mentioned:

1.Threat from one of its most bitter rivals, the New York Jets
2.Threat of other top franchises buying Cowboys’ better players

Below are the top 3 New England Patriots competitors:

1.New York Jets
2.Dallas Cowboys
3.Washington Redskins