New England Patriots SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New England Patriots analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New England Patriots SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New England Patriots to benchmark its business & performance as compared to the competitors and industry. As of 2020, New England Patriots is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New England Patriots competitors and includes New England Patriots target market, segmentation, positioning & Unique Selling Proposition (USP).

New England Patriots SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
New England Patriots Brand Analysis
Parent Company

Owner-Robert Kraft

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

One of the most successful NFL teams with 7 superbowl appearances

New England Patriots STP
New England Patriots Segmentation

All followers of American Football

New England Patriots Target Market

Male in the age group 15-60

New England Patriots Positioning

One of the most successful teams in NFL with the highest number of superbowl appearances in the last 25 years

New England Patriots SWOT Analysis
New England Patriots Strengths

Below are the Strengths in the SWOT Analysis of New England Patriots:

1. Excellent marketing and merchandising in USA
2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years
3. World class home stadium-Gillete Stadium
4. Loyal and huge fan base in USA

New England Patriots Weaknesses

Here are the weaknesses in the New England Patriots SWOT Analysis:

1. Very few fans outside USA, especially in emerging economies like India and China
2.Various ownership changes in the past have affected the stability of the franchise

New England Patriots Opportunities

Following are the Opportunities in New England Patriots SWOT Analysis:

1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future
2.Expand to newer markets and tap the global fans, and create a global fan base

New England Patriots Threats

The threats in the SWOT Analysis of New England Patriots are as mentioned:

1.Threat from one of its most bitter rivals, the New York Jets
2.Threat of other top franchises buying Cowboys’ better players

New England Patriots Competition
Competitors

Below are the top 3 New England Patriots competitors:

1.New York Jets
2.Dallas Cowboys
3.Washington Redskins


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New England Patriots. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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