SWOT analysis of New England Patriots analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New England Patriots SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like New England Patriots to benchmark its business & performance as compared to the competitors and industry. As of 2020, New England Patriots is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New England Patriots competitors and includes New England Patriots target market, segmentation, positioning & Unique Selling Proposition (USP).
New England Patriots Brand Analysis | |
---|---|
Parent Company |
Owner-Robert Kraft |
Category |
American Football Franchise |
Sector | |
Tagline/ Slogan |
- |
USP |
One of the most successful NFL teams with 7 superbowl appearances |
New England Patriots STP | |
New England Patriots Segmentation |
All followers of American Football |
New England Patriots Target Market |
Male in the age group 15-60 |
New England Patriots Positioning |
One of the most successful teams in NFL with the highest number of superbowl appearances in the last 25 years |
New England Patriots SWOT Analysis | |
New England Patriots Strengths |
Below are the Strengths in the SWOT Analysis of New England Patriots: 1. Excellent marketing and merchandising in USA |
New England Patriots Weaknesses |
Here are the weaknesses in the New England Patriots SWOT Analysis: 1. Very few fans outside USA, especially in emerging economies like India and China |
New England Patriots Opportunities |
Following are the Opportunities in New England Patriots SWOT Analysis: 1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future |
New England Patriots Threats |
The threats in the SWOT Analysis of New England Patriots are as mentioned: 1.Threat from one of its most bitter rivals, the New York Jets |
New England Patriots Competition | |
Competitors |
Below are the top 3 New England Patriots competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New England Patriots. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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