New England Patriots SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 4074

SWOT Analysis of New England Patriots with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New England Patriots

Parent Company

Owner-Robert Kraft


American Football Franchise


Sports and Entertainment

Tagline/ Slogan



One of the most successful NFL teams with 7 superbowl appearances



All followers of American Football

Target Group

Male in the age group 15-60


One of the most successful teams in NFL with the highest number of superbowl appearances in the last 25 years

SWOT Analysis


1. Excellent marketing and merchandising in USA
2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years
3. World class home stadium-Gillete Stadium
4. Loyal and huge fan base in USA


1. Very few fans outside USA, especially in emerging economies like India and China
2.Various ownership changes in the past have affected the stability of the franchise


1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future
2.Expand to newer markets and tap the global fans, and create a global fan base


1.Threat from one of its most bitter rivals, the New York Jets
2.Threat of other top franchises buying Cowboys’ better players



1.New York Jets
2.Dallas Cowboys
3.Washington Redskins

The table above concludes the New England Patriots SWOT analysis along with its marketing and brand parameters.


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