New York Jets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Jets analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New York Jets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Jets to benchmark its business & performance as compared to the competitors and industry. As of 2020, New York Jets is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Jets competitors and includes New York Jets target market, segmentation, positioning & Unique Selling Proposition (USP).

New York Jets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
New York Jets Brand Analysis
Parent Company

Owner-Woody Johnson

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Fairly successful NFL franchise with a loyal fan base

New York Jets STP
New York Jets Segmentation

All followers of American Football

New York Jets Target Market

American Men in the age group 15-60

New York Jets Positioning

One of the most successful and famous teams in NFL history, and based in one of the biggest cities of USA(New York)

New York Jets SWOT Analysis
New York Jets Strengths

Below are the Strengths in the SWOT Analysis of New York Jets:

1. Fairly successful franchise with a loyal fan base
2. State of the art training facility named Atlantic Health Jets Training Center
3. Excellent marketing and merchandising in USA
4. Has a famous cheerleading squad named “Jet Flights Crew”

New York Jets Weaknesses

Here are the weaknesses in the New York Jets SWOT Analysis:

1.Has not been very successful in the recent past
2.Overshadowed by the more successful New York Giants
3. Very few fans outside USA

New York Jets Opportunities

Following are the Opportunities in New York Jets SWOT Analysis:

1.Tap global fan bases
2.Attract and retain top players and win the Superbowl again

New York Jets Threats

The threats in the SWOT Analysis of New York Jets are as mentioned:

1. Threat from its major rivals like New York Giants and Miami Dolphins
2.Threat of top players leaving the franchise to join rival camps

New York Jets Competition
Competitors

Below are the top 3 New York Jets competitors:

1.New York Giants
2.Miami Dolphins
3.New England Patriots


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New York Jets. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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