New York Jets SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2919

SWOT Analysis of New York Jets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Jets

Parent Company

Owner-Woody Johnson


American Football Franchise


Sports and Entertainment

Tagline/ Slogan



Fairly successful NFL franchise with a loyal fan base



All followers of American Football

Target Group

American Men in the age group 15-60


One of the most successful and famous teams in NFL history, and based in one of the biggest cities of USA(New York)

SWOT Analysis


1. Fairly successful franchise with a loyal fan base
2. State of the art training facility named Atlantic Health Jets Training Center
3. Excellent marketing and merchandising in USA
4. Has a famous cheerleading squad named “Jet Flights Crew”


1.Has not been very successful in the recent past
2.Overshadowed by the more successful New York Giants
3. Very few fans outside USA


1.Tap global fan bases
2.Attract and retain top players and win the Superbowl again


1. Threat from its major rivals like New York Giants and Miami Dolphins
2.Threat of top players leaving the franchise to join rival camps



1.New York Giants
2.Miami Dolphins
3.New England Patriots

The table above concludes the New York Jets SWOT analysis along with its marketing and brand parameters.


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