Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of New York Jets analyses the brand by its strengths, weaknesses, opportunities & threats. In New York Jets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like New York Jets to benchmark its business & performance as compared to the competitors. New York Jets is one of the leading brands in the sports teams and events sector.
The article below lists the New York Jets SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the New York Jets SWOT Analysis:
For New York Jets, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
New York Jets Strengths
The strengths of New York Jets looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New York Jets :
1. Fairly successful franchise with a loyal fan base 2. State of the art training facility named Atlantic Health Jets Training Center 3. Excellent marketing and merchandising in USA 4. Has a famous cheerleading squad named “Jet Flights Crew”
New York Jets Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New York Jets SWOT Analysis:
1.Has not been very successful in the recent past 2.Overshadowed by the more successful New York Giants 3. Very few fans outside USA
New York Jets Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New York Jets SWOT Analysis:
1.Tap global fan bases 2.Attract and retain top players and win the Superbowl again
New York Jets Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New York Jets are as mentioned:
1. Threat from its major rivals like New York Giants and Miami Dolphins 2.Threat of top players leaving the franchise to join rival camps
New York Jets Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of New York Jets:
Fairly successful NFL franchise with a loyal fan base
New York Jets STP
All followers of American Football
American Men in the age group 15-60
One of the most successful and famous teams in NFL history, and based in one of the biggest cities of USA(New York)
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