Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of New York Jets analyses the brand by its strengths, weaknesses, opportunities & threats. In New York Jets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like New York Jets to benchmark its business & performance as compared to the competitors. New York Jets is one of the leading brands in the sports teams and events sector.
The table below lists the New York Jets SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Jets competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Fairly successful NFL franchise with a loyal fan base
New York Jets STP
All followers of American Football
American Men in the age group 15-60
One of the most successful and famous teams in NFL history, and based in one of the biggest cities of USA(New York)
SWOT Analysis of New York Jets
New York Jets Strengths
Below are the Strengths in the SWOT Analysis of New York Jets:
1. Fairly successful franchise with a loyal fan base 2. State of the art training facility named Atlantic Health Jets Training Center 3. Excellent marketing and merchandising in USA 4. Has a famous cheerleading squad named “Jet Flights Crew”
New York Jets Weaknesses
Here are the weaknesses in the New York Jets SWOT Analysis:
1.Has not been very successful in the recent past 2.Overshadowed by the more successful New York Giants 3. Very few fans outside USA
New York Jets Opportunities
Following are the Opportunities in New York Jets SWOT Analysis:
1.Tap global fan bases 2.Attract and retain top players and win the Superbowl again
New York Jets Threats
The threats in the SWOT Analysis of New York Jets are as mentioned:
1. Threat from its major rivals like New York Giants and Miami Dolphins 2.Threat of top players leaving the franchise to join rival camps
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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