SWOT Analysis of Washington Redskins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Washington Redskins |
|
Parent Company |
Owner-Dan Snyder |
Category |
American Football Franchise |
Sector |
|
Tagline/ Slogan |
Hail to the Redskins |
USP |
Second most valuable franchise in the NFL and 1st team to have their own marching band |
Washington Redskins STP |
|
Segment |
All followers of American Football |
Target Group |
American Men in the age group 15-60 |
Positioning |
Second most valuable team and one of the most successful in American Football History |
Washington Redskins SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Washington Redskins : 1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million |
Weaknesses |
1.No superbowl championship since a long time shows a decline in the quality of performance in recent years |
Opportunities |
1.Capture the global fan base by better broadcasting and promotions in Asian countries |
Threats |
1.Threat of star players leaving for other franchises |
Washington Redskins Competition |
|
Competitors |
Below are the 3 main Washington Redskins competitors : 1.Dallas Cowboys |
The brandguide table above concludes the Washington Redskins SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Washington Redskins. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!