Washington Redskins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Owner-Dan Snyder

American Football Franchise

Sports Teams and Events

Hail to the Redskins

Second most valuable franchise in the NFL and 1^st team to have their own marching band

All followers of American Football

American Men in the age group 15-60

Second most valuable team and one of the most successful in American Football History

Below are the Strengths in the SWOT Analysis of Washington Redskins:

1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million
2. Loyal fan base in USA, selling out every home game since 1958
3. First team to have a fight song which is called “Hail to the Redskins”
4. Broken NFL’s mark for highest attendance 9 seasons in a row

Here are the weaknesses in the Washington Redskins SWOT Analysis:

1.No superbowl championship since a long time shows a decline in the quality of performance in recent years
2.Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries

Following are the Opportunities in Washington Redskins SWOT Analysis:

1.Capture the global fan base by better broadcasting and promotions in Asian countries
2.Attract better players and win the Superbowl once again

The threats in the SWOT Analysis of Washington Redskins are as mentioned:

1.Threat of star players leaving for other franchises
2.Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL

Below are the top 3 Washington Redskins competitors:

1.Dallas Cowboys
2.Miami Dolphins
3.Philadelphia Eagles