Washington Redskins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Washington Redskins analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Washington Redskins SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Washington Redskins to benchmark its business & performance as compared to the competitors and industry. Washington Redskins is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Washington Redskins competitors and includes Washington Redskins target market, segmentation, positioning & Unique Selling Proposition (USP).

Washington Redskins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Washington Redskins Brand Analysis
Parent Company

Owner-Dan Snyder

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

Hail to the Redskins

USP

Second most valuable franchise in the NFL and 1st team to have their own marching band

Washington Redskins STP
Washington Redskins Segmentation

All followers of American Football

Washington Redskins Target Market

American Men in the age group 15-60

Washington Redskins Positioning

Second most valuable team and one of the most successful in American Football History

Washington Redskins SWOT Analysis
Washington Redskins Strengths

Below are the Strengths in the SWOT Analysis of Washington Redskins:

1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million
2. Loyal fan base in USA, selling out every home game since 1958
3. First team to have a fight song which is called “Hail to the Redskins”
4. Broken NFL’s mark for highest attendance 9 seasons in a row

Washington Redskins Weaknesses

Here are the weaknesses in the Washington Redskins SWOT Analysis:

1.No superbowl championship since a long time shows a decline in the quality of performance in recent years
2.Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries

Washington Redskins Opportunities

Following are the Opportunities in Washington Redskins SWOT Analysis:

1.Capture the global fan base by better broadcasting and promotions in Asian countries
2.Attract better players and win the Superbowl once again

Washington Redskins Threats

The threats in the SWOT Analysis of Washington Redskins are as mentioned:

1.Threat of star players leaving for other franchises
2.Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL

Washington Redskins Competition
Competitors

Below are the top 3 Washington Redskins competitors:

1.Dallas Cowboys
2.Miami Dolphins
3.Philadelphia Eagles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Washington Redskins. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin