Washington Redskins SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Washington Redskins analyses the brand by its strengths, weaknesses, opportunities & threats. In Washington Redskins SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Washington Redskins to benchmark its business & performance as compared to the competitors. Washington Redskins is one of the leading brands in the sports teams and events sector.

The table below lists the Washington Redskins SWOT (Strengths, Weaknesses, Opportunities, Threats), top Washington Redskins competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Washington Redskins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Washington Redskins Brand Analysis
Parent Company

Owner-Dan Snyder
Category

American Football Franchise
Sector

Sports Teams and Events
Tagline/ Slogan

Hail to the Redskins
USP

Second most valuable franchise in the NFL and 1st team to have their own marching band
Washington Redskins STP
Segment

All followers of American Football
Target Group

American Men in the age group 15-60
Positioning

Second most valuable team and one of the most successful in American Football History
SWOT Analysis of Washington Redskins
Washington Redskins Strengths

Below are the Strengths in the SWOT Analysis of Washington Redskins:

1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million
2. Loyal fan base in USA, selling out every home game since 1958
3. First team to have a fight song which is called “Hail to the Redskins”
4. Broken NFL’s mark for highest attendance 9 seasons in a row
Washington Redskins Weaknesses

Here are the weaknesses in the Washington Redskins SWOT Analysis:

1.No superbowl championship since a long time shows a decline in the quality of performance in recent years
2.Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries
Washington Redskins Opportunities

Following are the Opportunities in Washington Redskins SWOT Analysis:

1.Capture the global fan base by better broadcasting and promotions in Asian countries
2.Attract better players and win the Superbowl once again
Washington Redskins Threats

The threats in the SWOT Analysis of Washington Redskins are as mentioned:

1.Threat of star players leaving for other franchises
2.Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL
Washington Redskins Competition
Washington Redskins Competitors

Below are the top 3 competitors of Washington Redskins:

1.Dallas Cowboys
2.Miami Dolphins
3.Philadelphia Eagles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Washington Redskins. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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