Washington Redskins SWOT Analysis
Washington Redskins is one of the leading brands in the sports teams and events sector. Washington Redskins SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Washington Redskins:
Quick Glance:
Washington Redskins Strengths
- Second most valuable team in the NFL with annual revenues in excess of USD 345 million
- Loyal fan base in USA, selling out every home game since 1958
- First team to have a fight song which is called “Hail to the Redskins”
- Broken NFL’s mark for highest attendance 9 seasons in a row
Above are the strengths in the SWOT Analysis of Washington Redskins. The strengths of Washington Redskins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Washington Redskins Weaknesses
- No superbowl championship since a long time shows a decline in the quality of performance in recent years
- Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries
These were the weaknesses in the Washington Redskins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Washington Redskins Opportunities
- Capture the global fan base by better broadcasting and promotions in Asian countries
- Attract better players and win the Superbowl once again
Above we covered the opportunities in Washington Redskins SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Washington Redskins Threats
- Threat of star players leaving for other franchises
- Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL
The threats in the SWOT Analysis of Washington Redskins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Washington Redskins SWOT analysis.
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About Washington Redskins
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Washington Redskins Overview | |
|---|---|
| Parent Company |
Owner-Dan Snyder |
| Category |
American Football Franchise |
| Sector | |
| Tagline/ Slogan |
Hail to the Redskins |
| USP |
Second most valuable franchise in the NFL and 1st team to have their own marching band |
| Washington Redskins STP | |
| Segmentation |
All followers of American Football |
| Target Market |
American Men in the age group 15-60 |
| Positioning |
Second most valuable team and one of the most successful in American Football History |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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