Washington Redskins SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3819

SWOT analysis of Washington Redskins analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Washington Redskins SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Washington Redskins to benchmark its business & performance as compared to the competitors and industry. Washington Redskins is one of the leading brands in the sports teams and events sector. The table below also lists the top Washington Redskins competitors and elaborates Washington Redskins market segmentation, target group, positioning & Unique Selling Proposition (USP).

Washington Redskins SWOT, Competitors, Marketing STP & Brand analysis Table
Washington Redskins Brand Analysis
Parent Company

Owner-Dan Snyder

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

Hail to the Redskins

USP

Second most valuable franchise in the NFL and 1st team to have their own marching band

Washington Redskins STP
Segment

All followers of American Football

Target Group

American Men in the age group 15-60

Positioning

Second most valuable team and one of the most successful in American Football History

Washington Redskins SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Washington Redskins. Strengths are:

1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million
2. Loyal fan base in USA, selling out every home game since 1958
3. First team to have a fight song which is called “Hail to the Redskins”
4. Broken NFL’s mark for highest attendance 9 seasons in a row

Weaknesses

Here are the weaknesses in the Washington Redskins SWOT Analysis:

1.No superbowl championship since a long time shows a decline in the quality of performance in recent years
2.Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries

Opportunities

Following are the Opportunities in Washington Redskins SWOT Analysis:

1.Capture the global fan base by better broadcasting and promotions in Asian countries
2.Attract better players and win the Superbowl once again

Threats

The threats in the SWOT Analysis of Washington Redskins are as mentioned:

1.Threat of star players leaving for other franchises
2.Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL

Washington Redskins Competition
Competitors

Below are the top 3 Washington Redskins competitors:

1.Dallas Cowboys
2.Miami Dolphins
3.Philadelphia Eagles

The brandguide table above concludes the Washington Redskins SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Washington Redskins. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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