Washington Redskins SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Washington Redskins SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Washington Redskins, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Washington Redskins to benchmark its business & performance as compared to the competitors, and make strategic improvements. Washington Redskins is one of the leading brands in the sports teams and events sector.

The article below lists the Washington Redskins SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Washington Redskins SWOT Analysis:

SWOT Analysis of Washington Redskins

For Washington Redskins, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Washington Redskins Strengths

The strengths of Washington Redskins looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Washington Redskins :

1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million
2. Loyal fan base in USA, selling out every home game since 1958
3. First team to have a fight song which is called “Hail to the Redskins”
4. Broken NFL’s mark for highest attendance 9 seasons in a row

Washington Redskins Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Washington Redskins SWOT Analysis:

1.No superbowl championship since a long time shows a decline in the quality of performance in recent years
2.Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries

Washington Redskins Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Washington Redskins SWOT Analysis:

1.Capture the global fan base by better broadcasting and promotions in Asian countries
2.Attract better players and win the Superbowl once again

Washington Redskins Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Washington Redskins are as mentioned:

1.Threat of star players leaving for other franchises
2.Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL

Washington Redskins Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Washington Redskins:

1.Dallas Cowboys
2.Miami Dolphins
3.Philadelphia Eagles

Hence this concludes the Washington Redskins SWOT analysis.

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About Washington Redskins

Washington Redskins Overview
Parent Company

Owner-Dan Snyder


American Football Franchise


Sports Teams and Events

Tagline/ Slogan

Hail to the Redskins


Second most valuable franchise in the NFL and 1st team to have their own marching band

Washington Redskins STP

All followers of American Football

Target Market

American Men in the age group 15-60


Second most valuable team and one of the most successful in American Football History

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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