New York Mets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Mets analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New York Mets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Mets to benchmark its business & performance as compared to the competitors and industry. As of 2020, New York Mets is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Mets competitors and includes New York Mets target market, segmentation, positioning & Unique Selling Proposition (USP).

New York Mets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
New York Mets Brand Analysis
Parent Company

New York Mets

Category

American Professional Baseball Team

Sector

Sports Teams and Events

Tagline/ Slogan

Meet the Mets-Theme Song

USP

Fairly successful MLB franchise based in New York

New York Mets STP
New York Mets Segmentation

All baseball followers

New York Mets Target Market

Male in the age group 10-60

New York Mets Positioning

Fairly successful MLB team which has caused one of the biggest upsets in 1969 to win the World Series

New York Mets SWOT Analysis
New York Mets Strengths

Below are the Strengths in the SWOT Analysis of New York Mets:

1. Successful MLB franchise
2. Loyal fan base in the US
3. High quality home stadium
4. Famous theme song titled-“Meet the Mets”

New York Mets Weaknesses

Here are the weaknesses in the New York Mets SWOT Analysis:

1.Won only a few world series finals.
2.Does not have a global fan base
3.Even in its own city, it stays in the shadows of the more famous “New York Yankees”

New York Mets Opportunities

Following are the Opportunities in New York Mets SWOT Analysis:

1.Tap global fan base
2.Better merchandising and marketing will bring higher revenues
3.Bring top players to be able to win the world series again

New York Mets Threats

The threats in the SWOT Analysis of New York Mets are as mentioned:

1.Threat of not being able to retain its top players
2.Threat of being overshadowed by its city rivals, the “New York Yankees”

New York Mets Competition
Competitors

Below are the top 3 New York Mets competitors:

1.New York yankees
2.Boston Red Sox
3.San Fransisco Giants


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New York Mets. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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