New York Mets SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Mets analyses the brand by its strengths, weaknesses, opportunities & threats. In New York Mets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Mets to benchmark its business & performance as compared to the competitors. New York Mets is one of the leading brands in the sports teams and events sector.

The article below lists the New York Mets SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the New York Mets SWOT Analysis:

SWOT Analysis of New York Mets

For New York Mets, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

New York Mets Strengths

The strengths of New York Mets looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New York Mets :

1. Successful MLB franchise
2. Loyal fan base in the US
3. High quality home stadium
4. Famous theme song titled-“Meet the Mets”

New York Mets Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New York Mets SWOT Analysis:

1.Won only a few world series finals.
2.Does not have a global fan base
3.Even in its own city, it stays in the shadows of the more famous “New York Yankees”


New York Mets Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New York Mets SWOT Analysis:

1.Tap global fan base
2.Better merchandising and marketing will bring higher revenues
3.Bring top players to be able to win the world series again

New York Mets Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New York Mets are as mentioned:

1.Threat of not being able to retain its top players
2.Threat of being overshadowed by its city rivals, the “New York Yankees”


New York Mets Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of New York Mets:

1.New York yankees
2.Boston Red Sox
3.San Fransisco Giants

Hence this concludes the New York Mets SWOT analysis.

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About New York Mets

New York Mets Overview
Parent Company

New York Mets

Category

American Professional Baseball Team

Sector

Sports Teams and Events

Tagline/ Slogan

Meet the Mets-Theme Song

USP

Fairly successful MLB franchise based in New York

New York Mets STP
Segmentation

All baseball followers

Target Market

Male in the age group 10-60

Positioning

Fairly successful MLB team which has caused one of the biggest upsets in 1969 to win the World Series


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to New York Mets. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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