New York Mets SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4075

SWOT Analysis of New York Mets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Mets

Parent Company

New York Mets


American Professional Baseball Team


Sports Teams and Events

Tagline/ Slogan

Meet the Mets-Theme Song


Fairly successful MLB franchise based in New York

New York Mets STP


All baseball followers

Target Group

Male in the age group 10-60


Fairly successful MLB team which has caused one of the biggest upsets in 1969 to win the World Series

New York Mets SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of New York Mets :

1. Successful MLB franchise
2. Loyal fan base in the US
3. High quality home stadium
4. Famous theme song titled-“Meet the Mets”


1.Won only a few world series finals.
2.Does not have a global fan base
3.Even in its own city, it stays in the shadows of the more famous “New York Yankees”


1.Tap global fan base
2.Better merchandising and marketing will bring higher revenues
3.Bring top players to be able to win the world series again


1.Threat of not being able to retain its top players
2.Threat of being overshadowed by its city rivals, the “New York Yankees”

New York Mets Competition


Below are the 3 main New York Mets competitors :

1.New York yankees
2.Boston Red Sox
3.San Fransisco Giants

The brandguide table above concludes the New York Mets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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