New York Mets SWOT Analysis
New York Mets is one of the leading brands in the sports teams and events sector. New York Mets SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of New York Mets:
Quick Glance:
New York Mets Strengths
- Successful MLB franchise
- Loyal fan base in the US
- High quality home stadium
- Famous theme song titled-“Meet the Mets”
Above are the strengths in the SWOT Analysis of New York Mets. The strengths of New York Mets looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
New York Mets Weaknesses
- Won only a few world series finals.
- Does not have a global fan base
- Even in its own city, it stays in the shadows of the more famous “New York Yankees”
These were the weaknesses in the New York Mets SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
New York Mets Opportunities
- Tap global fan base
- Better merchandising and marketing will bring higher revenues
- Bring top players to be able to win the world series again
Above we covered the opportunities in New York Mets SWOT Analysis. The opportunities for any brand can include prospects of future growth.
New York Mets Threats
- Threat of not being able to retain its top players
- Threat of being overshadowed by its city rivals, the “New York Yankees”
The threats in the SWOT Analysis of New York Mets are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the New York Mets SWOT analysis.
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About New York Mets
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| New York Mets Overview | |
|---|---|
| Parent Company |
New York Mets |
| Category |
American Professional Baseball Team |
| Sector | |
| Tagline/ Slogan |
Meet the Mets-Theme Song |
| USP |
Fairly successful MLB franchise based in New York |
| New York Mets STP | |
| Segmentation |
All baseball followers |
| Target Market |
Male in the age group 10-60 |
| Positioning |
Fairly successful MLB team which has caused one of the biggest upsets in 1969 to win the World Series |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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