New York Yankees SWOT Analysis, Competitors & USP
SWOT analysis of New York Yankees analyses the brand by its strengths, weaknesses, opportunities & threats. In New York Yankees SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like New York Yankees to benchmark its business & performance as compared to the competitors. New York Yankees is one of the leading brands in the sports teams and events sector.
The table below lists the New York Yankees SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Yankees competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| New York Yankees Brand Analysis | |
|---|---|
| Parent Company |
Yankee Global Enterprises |
| Category |
American Professional Baseball Team |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the most successful teams in MLB history |
| New York Yankees STP | |
| Segment |
All baseball followers |
| Target Group |
Male in the age group 10-60 |
| Positioning |
One of the most successful teams in MLB with the best players playing for the side |
| SWOT Analysis of New York Yankees | |
| New York Yankees Strengths |
Below are the Strengths in the SWOT Analysis of New York Yankees: 1. Perennially among the leaders in MLB attendance 5. Baseball legends like Babe Ruth have played for this franchise 6. One of the most valuable sports franchise in the world across sports |
| New York Yankees Weaknesses |
Here are the weaknesses in the New York Yankees SWOT Analysis: 1.High payroll, because of which fans of other franchises have come to hate them |
| New York Yankees Opportunities |
Following are the Opportunities in New York Yankees SWOT Analysis: 1.Set up academies in Europe and Asia, to attract more fans 2. Retain and attract top players which will help them to keep winninig consistently |
| New York Yankees Threats |
The threats in the SWOT Analysis of New York Yankees are as mentioned: 1. Threat of top players leaving for other teams |
| New York Yankees Competition | |
| New York Yankees Competitors |
Below are the top 3 competitors of New York Yankees: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New York Yankees. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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