New York Yankees SWOT Analysis
New York Yankees is one of the leading brands in the sports teams and events sector. New York Yankees SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of New York Yankees:
Quick Glance:
New York Yankees Strengths
- Perennially among the leaders in MLB attendance
- Most successful team in MLB history
- Dedicated fan base
- Well documented rivalry with Boston Red Sox
- Baseball legends like Babe Ruth have played for this franchise
- One of the most valuable sports franchise in the world across sports
Above are the strengths in the SWOT Analysis of New York Yankees. The strengths of New York Yankees looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
New York Yankees Weaknesses
- High payroll, because of which fans of other franchises have come to hate them
- Lower popularity of baseball outside USA prevents them from becoming a truly global franchise
These were the weaknesses in the New York Yankees SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
New York Yankees Opportunities
- Set up academies in Europe and Asia, to attract more fans
- Retain and attract top players which will help them to keep winninig consistently
Above we covered the opportunities in New York Yankees SWOT Analysis. The opportunities for any brand can include prospects of future growth.
New York Yankees Threats
- Threat of top players leaving for other teams
- Threat of not being able to maintain the high wages of its players due to the slowing economy
The threats in the SWOT Analysis of New York Yankees are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the New York Yankees SWOT analysis.
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About New York Yankees
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| New York Yankees Overview | |
|---|---|
| Parent Company |
Yankee Global Enterprises |
| Category |
American Professional Baseball Team |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the most successful teams in MLB history |
| New York Yankees STP | |
| Segmentation |
All baseball followers |
| Target Market |
Male in the age group 10-60 |
| Positioning |
One of the most successful teams in MLB with the best players playing for the side |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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