New York Yankees SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of New York Yankees, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like New York Yankees to benchmark its business & performance as compared to the competitors, and make strategic improvements. New York Yankees is one of the leading brands in the sports teams and events sector.
The article below lists the New York Yankees SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the New York Yankees SWOT Analysis:
In this article:
For New York Yankees, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of New York Yankees looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New York Yankees :
1. Perennially among the leaders in MLB attendance
2. Most successful team in MLB history
3. Dedicated fan base
4. Well documented rivalry with Boston Red Sox
5. Baseball legends like Babe Ruth have played for this franchise
6. One of the most valuable sports franchise in the world across sports
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New York Yankees SWOT Analysis:
1.High payroll, because of which fans of other franchises have come to hate them
2.Lower popularity of baseball outside USA prevents them from becoming a truly global franchise
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New York Yankees SWOT Analysis:
1.Set up academies in Europe and Asia, to attract more fans
2. Retain and attract top players which will help them to keep winninig consistently
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New York Yankees are as mentioned:
1. Threat of top players leaving for other teams
2. Threat of not being able to maintain the high wages of its players due to the slowing economy
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of New York Yankees:
1.Boston Red Sox
3.New York Mets
Hence this concludes the New York Yankees SWOT analysis.
Continue reading more about the brand/company.
|New York Yankees Overview|
Yankee Global Enterprises
American Professional Baseball Team
One of the most successful teams in MLB history
|New York Yankees STP|
All baseball followers
Male in the age group 10-60
One of the most successful teams in MLB with the best players playing for the side
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to New York Yankees. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us