New York Yankees SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Yankees analyses the brand by its strengths, weaknesses, opportunities & threats. In New York Yankees SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Yankees to benchmark its business & performance as compared to the competitors. New York Yankees is one of the leading brands in the sports teams and events sector.

The article below lists the New York Yankees SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the New York Yankees SWOT Analysis:

SWOT Analysis of New York Yankees

For New York Yankees, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

New York Yankees Strengths

The strengths of New York Yankees looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New York Yankees :

1. Perennially among the leaders in MLB attendance
2. Most successful team in MLB history
3. Dedicated fan base
4. Well documented rivalry with Boston Red Sox

5. Baseball legends like Babe Ruth have played for this franchise

6. One of the most valuable sports franchise in the world across sports

New York Yankees Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New York Yankees SWOT Analysis:

1.High payroll, because of which fans of other franchises have come to hate them
2.Lower popularity of baseball outside USA prevents them from becoming a truly global franchise


New York Yankees Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New York Yankees SWOT Analysis:

1.Set up academies in Europe and Asia, to attract more fans

2. Retain and attract top players which will help them to keep winninig consistently

New York Yankees Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New York Yankees are as mentioned:

1. Threat of top players leaving for other teams
2. Threat of not being able to maintain the high wages of its players due to the slowing economy


New York Yankees Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of New York Yankees:

1.Boston Red Sox
2.Chicago Cubs
3.New York Mets

Hence this concludes the New York Yankees SWOT analysis.

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About New York Yankees

New York Yankees Overview
Parent Company

Yankee Global Enterprises

Category

American Professional Baseball Team

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

One of the most successful teams in MLB history

New York Yankees STP
Segmentation

All baseball followers

Target Market

Male in the age group 10-60

Positioning

One of the most successful teams in MLB with the best players playing for the side


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to New York Yankees. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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