New York Yankees SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 4314

SWOT Analysis of New York Yankees with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Yankees

Parent Company

Yankee Global Enterprises


American Professional Baseball Team


Sports and Entertainment

Tagline/ Slogan



One of the most successful teams in MLB history



All baseball followers

Target Group

Male in the age group 10-60


One of the most successful teams in MLB with the best players playing for the side

SWOT Analysis


1. Perennially among the leaders in MLB attendance
2. Most successful team in MLB history
3. Dedicated fan base
4. Well documented rivalry with Boston Red Sox

5. Baseball legends like Babe Ruth have played for this franchise

6. One of the most valuable sports franchise in the world across sports


1.High payroll, because of which fans of other franchises have come to hate them
2.Lower popularity of baseball outside USA prevents them from becoming a truly global franchise


1.Set up academies in Europe and Asia, to attract more fans

2. Retain and attract top players which will help them to keep winninig consistently


1. Threat of top players leaving for other teams
2. Threat of not being able to maintain the high wages of its players due to the slowing economy



1.Boston Red Sox
2.Chicago Cubs
3.New York Mets

The table above concludes the New York Yankees SWOT analysis along with its marketing and brand parameters.


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