New York Yankees SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Yankee Global Enterprises

American Professional Baseball Team

Sports Teams and Events

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One of the most successful teams in MLB history

All baseball followers

Male in the age group 10-60

One of the most successful teams in MLB with the best players playing for the side

Below are the Strengths in the SWOT Analysis of New York Yankees:

1. Perennially among the leaders in MLB attendance
2. Most successful team in MLB history
3. Dedicated fan base
4. Well documented rivalry with Boston Red Sox

5. Baseball legends like Babe Ruth have played for this franchise

6. One of the most valuable sports franchise in the world across sports

Here are the weaknesses in the New York Yankees SWOT Analysis:

1.High payroll, because of which fans of other franchises have come to hate them
2.Lower popularity of baseball outside USA prevents them from becoming a truly global franchise

Following are the Opportunities in New York Yankees SWOT Analysis:

1.Set up academies in Europe and Asia, to attract more fans

2. Retain and attract top players which will help them to keep winninig consistently

The threats in the SWOT Analysis of New York Yankees are as mentioned:

1. Threat of top players leaving for other teams
2. Threat of not being able to maintain the high wages of its players due to the slowing economy

Below are the top 3 New York Yankees competitors:

1.Boston Red Sox
2.Chicago Cubs
3.New York Mets