New York Yankees SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Yankees analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New York Yankees SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Yankees to benchmark its business & performance as compared to the competitors and industry. As of 2020, New York Yankees is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Yankees competitors and includes New York Yankees target market, segmentation, positioning & Unique Selling Proposition (USP).

New York Yankees SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
New York Yankees Brand Analysis
Parent Company

Yankee Global Enterprises

Category

American Professional Baseball Team

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

One of the most successful teams in MLB history

New York Yankees STP
New York Yankees Segmentation

All baseball followers

New York Yankees Target Market

Male in the age group 10-60

New York Yankees Positioning

One of the most successful teams in MLB with the best players playing for the side

New York Yankees SWOT Analysis
New York Yankees Strengths

Below are the Strengths in the SWOT Analysis of New York Yankees:

1. Perennially among the leaders in MLB attendance
2. Most successful team in MLB history
3. Dedicated fan base
4. Well documented rivalry with Boston Red Sox

5. Baseball legends like Babe Ruth have played for this franchise

6. One of the most valuable sports franchise in the world across sports

New York Yankees Weaknesses

Here are the weaknesses in the New York Yankees SWOT Analysis:

1.High payroll, because of which fans of other franchises have come to hate them
2.Lower popularity of baseball outside USA prevents them from becoming a truly global franchise

New York Yankees Opportunities

Following are the Opportunities in New York Yankees SWOT Analysis:

1.Set up academies in Europe and Asia, to attract more fans

2. Retain and attract top players which will help them to keep winninig consistently

New York Yankees Threats

The threats in the SWOT Analysis of New York Yankees are as mentioned:

1. Threat of top players leaving for other teams
2. Threat of not being able to maintain the high wages of its players due to the slowing economy

New York Yankees Competition
Competitors

Below are the top 3 New York Yankees competitors:

1.Boston Red Sox
2.Chicago Cubs
3.New York Mets


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New York Yankees. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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