NBA National Basketball Association SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 20238

SWOT analysis of NBA National Basketball Association analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NBA National Basketball Association SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NBA National Basketball Association to benchmark its business & performance as compared to the competitors and industry. NBA National Basketball Association is one of the leading brands in the sports teams and events sector. The table below also lists the top NBA National Basketball Association competitors and elaborates NBA National Basketball Association market segmentation, target group, positioning & Unique Selling Proposition (USP).

NBA National Basketball Association SWOT, Competitors, Marketing STP & Brand analysis Table
NBA National Basketball Association Brand Analysis
Parent Company

NBA National Basketball League USA


Basketball league USA


Sports Teams and Events

Tagline/ Slogan



Basketball league of the highest quality

NBA National Basketball Association STP

All basketball enthusiasts

Target Group

Male in the age group 10-60


The best basketball on offer with the best players from across the globe playing in the league

NBA National Basketball Association SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NBA National Basketball Association. Strengths are:

1. Presence of all the legends of the game like Michael Jordan, Kobe Bryant and Lebron james
2. Huge fan following in the USA
3. Excellent broadcasting and merchandising
4. Well documented rivalries like the one between LA Lakers and Boston Celtics

5. Highly competitive league

6. Good broadcasting across the world

7. Presence of top political and movie celebrities at events adds to the brand value


Here are the weaknesses in the NBA National Basketball Association SWOT Analysis:

1.Even though the number of global fans have increased, but most of the European and Asian market is yet to be tapped
2.Although the league is competitive, because of the presence of too many teams, there are many one-sided affairs

3. High ticket prices is a concern


Following are the Opportunities in NBA National Basketball Association SWOT Analysis:

1.Tap the global fan base by organizing exhibition matches outside USA
2.Bring in more Asian players in the league
3.Bring in more international players to make it a truly global league


The threats in the SWOT Analysis of NBA National Basketball Association are as mentioned:

1.Threat from the growing popularity of soccer in USA
2.Threat from the other American sports such as baseball and ice hockey
3.Threat to the credibility of the league due to instances of doping in the future

NBA National Basketball Association Competition

Below are the top 3 NBA National Basketball Association competitors:


The brandguide table above concludes the NBA National Basketball Association SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NBA National Basketball Association. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

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