NBA (National Basketball Association) SWOT Analysis

Published by MBA Skool Team, Last Updated: October 02, 2021

NBA (National Basketball Association) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of NBA (National Basketball Association), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

NBA (National Basketball Association) is one of the leading brands in the sports teams and events sector. The article below lists the NBA (National Basketball Association) SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

NBA (National Basketball Association) Strengths

The strengths of NBA (National Basketball Association) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of NBA (National Basketball Association) :

1. NBA is the leading basketball association in the world

2. National Basketball Association has its headquarters based out of New York USA

3. The league has a strong legacy since it was founded 1946

4. The league is one of the richest sports leagues in the world

5. NBA players have one of the highest salaries in global sport

6. Presence of all the legends of the game like Michael Jordan, Kobe Bryant and Lebron James boosts the game

7. NBA has a huge fan following in the USA

8. Excellent broadcasting and merchandising ensures that the sport is followed worldwide

NBA (National Basketball Association) Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the NBA (National Basketball Association) SWOT Analysis:

1. Even though the number of global fans have increased, but most of the European and Asian market is yet to be tapped

2. The league had competition from several other sports leagues which can reduce the viewership of National Basketball Association matches

NBA (National Basketball Association) Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in NBA (National Basketball Association) SWOT Analysis:

1. NBA can tap the global fan base by organizing exhibition matches outside USA

2. Bring in more European, Asian & African players in the league to attract global spectators

3. Focus on increasing marketing activities and explore opportunities via academies, sponsorships etc.

NBA (National Basketball Association) Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of NBA (National Basketball Association) are as mentioned:

1. NBA faces threats from sport leagues which promote soccer, ice hockey, baseball and other sports

2. Economic crisis, fluctuating currency value and epidemics can affect its business operations

Read Similar SWOT analysis

Hence this concludes the NBA (National Basketball Association) SWOT analysis.

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About NBA (National Basketball Association)

NBA (National Basketball Association) Overview
Parent Company

NBA National Basketball League USA


Basketball league USA


Sports Teams and Events

Tagline/ Slogan



Basketball league of the highest quality

NBA (National Basketball Association) STP

All basketball enthusiasts

Target Market

Male in the age group 10-60


The best basketball on offer with the best players from across the globe playing in the league

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to NBA (National Basketball Association). This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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