NBA National Basketball Association SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NBA National Basketball Association analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NBA National Basketball Association SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NBA National Basketball Association to benchmark its business & performance as compared to the competitors and industry. As of 2020, NBA National Basketball Association is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NBA National Basketball Association competitors and includes NBA National Basketball Association target market, segmentation, positioning & Unique Selling Proposition (USP).

NBA National Basketball Association SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NBA National Basketball Association Brand Analysis
Parent Company

NBA National Basketball League USA

Category

Basketball league USA

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Basketball league of the highest quality

NBA National Basketball Association STP
NBA National Basketball Association Segmentation

All basketball enthusiasts

NBA National Basketball Association Target Market

Male in the age group 10-60

NBA National Basketball Association Positioning

The best basketball on offer with the best players from across the globe playing in the league

NBA National Basketball Association SWOT Analysis
NBA National Basketball Association Strengths

Below are the Strengths in the SWOT Analysis of NBA National Basketball Association:

1. Presence of all the legends of the game like Michael Jordan, Kobe Bryant and Lebron james
2. Huge fan following in the USA
3. Excellent broadcasting and merchandising
4. Well documented rivalries like the one between LA Lakers and Boston Celtics

5. Highly competitive league

6. Good broadcasting across the world

7. Presence of top political and movie celebrities at events adds to the brand value

NBA National Basketball Association Weaknesses

Here are the weaknesses in the NBA National Basketball Association SWOT Analysis:

1.Even though the number of global fans have increased, but most of the European and Asian market is yet to be tapped
2.Although the league is competitive, because of the presence of too many teams, there are many one-sided affairs

3. High ticket prices is a concern

NBA National Basketball Association Opportunities

Following are the Opportunities in NBA National Basketball Association SWOT Analysis:

1.Tap the global fan base by organizing exhibition matches outside USA
2.Bring in more Asian players in the league
3.Bring in more international players to make it a truly global league

NBA National Basketball Association Threats

The threats in the SWOT Analysis of NBA National Basketball Association are as mentioned:

1.Threat from the growing popularity of soccer in USA
2.Threat from the other American sports such as baseball and ice hockey
3.Threat to the credibility of the league due to instances of doping in the future

NBA National Basketball Association Competition
Competitors

Below are the top 3 NBA National Basketball Association competitors:

1.NHL
2.MLS
3.MLB


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NBA National Basketball Association. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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