NBA (National Basketball Association) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 02, 2021

SWOT analysis of NBA (National Basketball Association) analyses the brand by its strengths, weaknesses, opportunities & threats. In NBA (National Basketball Association) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NBA (National Basketball Association) to benchmark its business & performance as compared to the competitors. NBA (National Basketball Association) is one of the leading brands in the sports teams and events sector.

The table below lists the NBA (National Basketball Association) SWOT (Strengths, Weaknesses, Opportunities, Threats), top NBA (National Basketball Association) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

NBA (National Basketball Association) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NBA (National Basketball Association) Brand Analysis
Parent Company

NBA National Basketball League USA

Category

Basketball league USA

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Basketball league of the highest quality

NBA (National Basketball Association) STP
Segment

All basketball enthusiasts

Target Group

Male in the age group 10-60

Positioning

The best basketball on offer with the best players from across the globe playing in the league

SWOT Analysis of NBA (National Basketball Association)
NBA (National Basketball Association) Strengths

Below are the Strengths in the SWOT Analysis of NBA (National Basketball Association):

1. NBA is the leading basketball association in the world

2. National Basketball Association has its headquarters based out of New York USA

3. The league has a strong legacy since it was founded 1946

4. The league is one of the richest sports leagues in the world

5. NBA players have one of the highest salaries in global sport

6. Presence of all the legends of the game like Michael Jordan, Kobe Bryant and Lebron James boosts the game

7. NBA has a huge fan following in the USA

8. Excellent broadcasting and merchandising ensures that the sport is followed worldwide

NBA (National Basketball Association) Weaknesses

Here are the weaknesses in the NBA (National Basketball Association) SWOT Analysis:

1. Even though the number of global fans have increased, but most of the European and Asian market is yet to be tapped

2. The league had competition from several other sports leagues which can reduce the viewership of National Basketball Association matches

NBA (National Basketball Association) Opportunities

Following are the Opportunities in NBA (National Basketball Association) SWOT Analysis:

1. NBA can tap the global fan base by organizing exhibition matches outside USA

2. Bring in more European, Asian & African players in the league to attract global spectators

3. Focus on increasing marketing activities and explore opportunities via academies, sponsorships etc.

NBA (National Basketball Association) Threats

The threats in the SWOT Analysis of NBA (National Basketball Association) are as mentioned:

1. NBA faces threats from sport leagues which promote soccer, ice hockey, baseball and other sports

2. Economic crisis, fluctuating currency value and epidemics can affect its business operations

NBA (National Basketball Association) Competition
NBA (National Basketball Association) Competitors

Below are the top 4 competitors of NBA (National Basketball Association):

1. NFL

2. MLB

3. MLS

4. NHL


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NBA (National Basketball Association). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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