Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Juventus analyses the brand by its strengths, weaknesses, opportunities & threats. In Juventus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Juventus to benchmark its business & performance as compared to the competitors. Juventus is one of the leading brands in the sports teams and events sector.
The table below lists the Juventus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Juventus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Forza la juve la juve la juve ale' (English- Come on juve, come on)
Most successful Italian football club in the 20th century
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
Italy’s most successful club with the most popular global football stars
SWOT Analysis of Juventus
Below are the Strengths in the SWOT Analysis of Juventus:
1.Strong brand name in Italy and Europe 2.Excellent marketing and high quality merchandising 3.Juventus Arena has a capacity of over 40,000 fans 4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco
Here are the weaknesses in the Juventus SWOT Analysis:
1.Less popular football club as compared to other top English and Spanish clubs 2.Saturated market in Italy 3.Lesser brand visibility and presence in the global market
Following are the Opportunities in Juventus SWOT Analysis:
1.Tapping global fan bases like India, China 2.More advertising and brand visibility would help build on brand equity
The threats in the SWOT Analysis of Juventus are as mentioned:
1.Other top clubs buying out good players 2.Internal problems between players and management 3.Financial debts incurred due to expensive player transfers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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