Juventus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Juventus analyses the brand by its strengths, weaknesses, opportunities & threats. In Juventus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Juventus to benchmark its business & performance as compared to the competitors. Juventus is one of the leading brands in the sports teams and events sector.

The table below lists the Juventus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Juventus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Juventus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Juventus Brand Analysis
Parent Company

Owner  Agnelli family


Football Club- Italy (Serie A)


Sports Teams and Events

Tagline/ Slogan

Forza la juve la juve la juve ale' (English- Come on juve, come on)


Most successful Italian football club in the 20th century

Juventus STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Italy’s most successful club with the most popular global football stars

SWOT Analysis of Juventus
Juventus Strengths

Below are the Strengths in the SWOT Analysis of Juventus:

1.Strong  brand name in Italy and Europe
2.Excellent marketing and high quality merchandising
3.Juventus Arena has a capacity of over 40,000 fans
4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco

Juventus Weaknesses

Here are the weaknesses in the Juventus SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Saturated market in Italy
3.Lesser brand visibility and presence in the global market

Juventus Opportunities

Following are the Opportunities in Juventus SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Juventus Threats

The threats in the SWOT Analysis of Juventus are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management
3.Financial debts incurred due to expensive player transfers

Juventus Competition
Juventus Competitors

Below are the top 9 competitors of Juventus:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Manchester United

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Juventus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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