Juventus SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4692

SWOT Analysis of Juventus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Owner  Agnelli family


Football Club- Italy (Serie A)


Sports Teams and Events

Tagline/ Slogan

Forza la juve la juve la juve ale' (English- Come on juve, come on)


Most successful Italian football club in the 20th century

Juventus STP


Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Italy’s most successful club with the most popular global football stars

Juventus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Juventus. Strengths are:

1.Strong  brand name in Italy and Europe
2.Excellent marketing and high quality merchandising
3.Juventus Arena has a capacity of over 40,000 fans
4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco


Here are the weaknesses of Juventus :

1.Less popular football club as compared to other top English and Spanish clubs
2.Saturated market in Italy
3.Lesser brand visibility and presence in the global market


Following are the Opportunities of Juventus :

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity


The threats of Juventus are as mentioned :

1.Other top clubs buying out good players
2.Internal problems  between players and management
3.Financial debts incurred due to expensive player transfers

Juventus Competition





4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Manchester United

8.Bayern Munich
9.Inter Milan

The brandguide table above concludes the Juventus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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