Juventus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Juventus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Juventus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Juventus to benchmark its business & performance as compared to the competitors, and make strategic improvements. Juventus is one of the leading brands in the sports teams and events sector.

The article below lists the Juventus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Juventus SWOT Analysis:

SWOT Analysis of Juventus

For Juventus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Juventus Strengths

The strengths of Juventus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Juventus :

1.Strong  brand name in Italy and Europe
2.Excellent marketing and high quality merchandising
3.Juventus Arena has a capacity of over 40,000 fans
4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco

Juventus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Juventus SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Saturated market in Italy
3.Lesser brand visibility and presence in the global market

Juventus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Juventus SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Juventus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Juventus are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management
3.Financial debts incurred due to expensive player transfers

Juventus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Juventus:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Manchester United

Hence this concludes the Juventus SWOT analysis.

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About Juventus

Juventus Overview
Parent Company

Owner  Agnelli family


Football Club- Italy (Serie A)


Sports Teams and Events

Tagline/ Slogan

Forza la juve la juve la juve ale' (English- Come on juve, come on)


Most successful Italian football club in the 20th century

Juventus STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


Italy’s most successful club with the most popular global football stars

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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