Juventus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Owner  Agnelli family

Football Club- Italy (Serie A)

Sports Teams and Events

Forza la juve la juve la juve ale' (English- Come on juve, come on)

Most successful Italian football club in the 20^th century

Millions of people across the world who love to play or watch football

Men in the age group 15 and above globally

Italy’s most successful club with the most popular global football stars

Below are the Strengths in the SWOT Analysis of Juventus:

1.Strong  brand name in Italy and Europe
2.Excellent marketing and high quality merchandising
3.Juventus Arena has a capacity of over 40,000 fans
4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco

Here are the weaknesses in the Juventus SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Saturated market in Italy
3.Lesser brand visibility and presence in the global market

Following are the Opportunities in Juventus SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

The threats in the SWOT Analysis of Juventus are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management
3.Financial debts incurred due to expensive player transfers

Below are the top 9 Juventus competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Manchester United