Juventus SWOT Analysis, Competitors & USP
Juventus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Juventus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Juventus to benchmark its business & performance as compared to the competitors, and make strategic improvements. Juventus is one of the leading brands in the sports teams and events sector.
The article below lists the Juventus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Juventus SWOT Analysis:
In this article:
SWOT Analysis of Juventus
For Juventus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Juventus Strengths
The strengths of Juventus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Juventus :
1.Strong brand name in Italy and Europe
2.Excellent marketing and high quality merchandising
3.Juventus Arena has a capacity of over 40,000 fans
4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco
Juventus Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Juventus SWOT Analysis:
1.Less popular football club as compared to other top English and Spanish clubs
2.Saturated market in Italy
3.Lesser brand visibility and presence in the global market
Juventus Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Juventus SWOT Analysis:
1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity
Juventus Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Juventus are as mentioned:
1.Other top clubs buying out good players
2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
Juventus Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Juventus:
1. Liverpool
2. Chelsea
3. Arsenal
5. Real Madrid
6. AC Milan
7. Inter Milan
Hence this concludes the Juventus SWOT analysis.
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About Juventus
| Juventus Overview | |
|---|---|
| Parent Company |
Owner Agnelli family |
| Category |
Football Club- Italy (Serie A) |
| Sector | |
| Tagline/ Slogan |
Forza la juve la juve la juve ale' (English- Come on juve, come on) |
| USP |
Most successful Italian football club in the 20th century |
| Juventus STP | |
| Segmentation |
Millions of people across the world who love to play or watch football |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
Italy’s most successful club with the most popular global football stars |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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