Juventus SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 5142

SWOT analysis of Juventus analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Juventus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Juventus to benchmark its business & performance as compared to the competitors and industry. Juventus is one of the leading brands in the sports teams and events sector. The table below also lists the top Juventus competitors and elaborates Juventus market segmentation, target group, positioning & Unique Selling Proposition (USP).

Juventus SWOT, Competitors, Marketing STP & Brand analysis Table
Juventus Brand Analysis
Parent Company

Owner  Agnelli family


Football Club- Italy (Serie A)


Sports Teams and Events

Tagline/ Slogan

Forza la juve la juve la juve ale' (English- Come on juve, come on)


Most successful Italian football club in the 20th century

Juventus STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Italy’s most successful club with the most popular global football stars

Juventus SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Juventus. Strengths are:

1.Strong  brand name in Italy and Europe
2.Excellent marketing and high quality merchandising
3.Juventus Arena has a capacity of over 40,000 fans
4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco


Here are the weaknesses in the Juventus SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Saturated market in Italy
3.Lesser brand visibility and presence in the global market


Following are the Opportunities in Juventus SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity


The threats in the SWOT Analysis of Juventus are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management
3.Financial debts incurred due to expensive player transfers

Juventus Competition

Below are the top 9 Juventus competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Manchester United

The brandguide table above concludes the Juventus SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Juventus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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