Vodacom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vodacom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vodacom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vodacom to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vodacom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vodacom competitors and includes Vodacom target market, segmentation, positioning & Unique Selling Proposition (USP).

Vodacom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company



Mobile, Hosted CRM, Broadband Connect


Telecom Service Providers

Tagline/ Slogan

A ready business keeps its tenants connected at the speed of light


Package plans

Vodacom STP
Vodacom Segmentation


Vodacom Target Market

Residential and Business Communities

Vodacom Positioning

Diversified Services

Vodacom SWOT Analysis
Vodacom Strengths

Below are the Strengths in the SWOT Analysis of Vodacom:

1. Best network, best value and best service
2. Business processes are more efficient
3. Stakeholder trust is unique
4. Efficient console and dispatch centers
5. It has a strong customer base of over 50 million people

6. The brand has its presence in South Africa, Tanzania, Mozambique and Lesotho

7. It has an expertise in voice, messaging, data and converged services

Vodacom Weaknesses

Here are the weaknesses in the Vodacom SWOT Analysis:

1. Alleged legal controversies have affected the brand

2. Intense competition from many players means limited market share growth

Vodacom Opportunities

Following are the Opportunities in Vodacom SWOT Analysis:

1. Expansion of the brand to newer geographies

2. More customised services for individuals and businesses

3. Advertising and branding exercises can boost business

Vodacom Threats

The threats in the SWOT Analysis of Vodacom are as mentioned:

1. Security and safety of customer information
2. Intense competition from communication services
3. Govt regulations and increasing costs of operations

Vodacom Competition

Below are the top 3 Vodacom competitors:

1. Siemens
2. MTN
3. AT&T


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vodacom. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin