Reliance Jio SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 16348

SWOT analysis of Reliance Jio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Jio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Jio to benchmark its business & performance as compared to the competitors and industry. Reliance Jio is one of the leading brands in the telecom service providers sector. The table below also lists the top Reliance Jio competitors and elaborates Reliance Jio market segmentation, target group, positioning & Unique Selling Proposition (USP).

Reliance Jio SWOT, Competitors, Marketing STP & Brand analysis Table
Reliance Jio Brand Analysis
Parent Company

Reliance Industries Limited

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogan

Jio digital life

USP

Affordable 4G LTE mobile network with innovative technology

Reliance Jio STP
Segment

People with smartphones looking for high speed internet and good mobile services

Target Group

Urban & tier2 middle and upper class segment

Positioning

Reliance Jio is helping transform Indian into a digital and tech-savvy nation by giving affordable mobile service and data

Reliance Jio SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reliance Jio. Strengths are:

1. Strong backing of parent company ie Reliance Industries backed up Mukesh Ambani

2. Excellent advertising and marketing of Jio helped the brand have a strong launch

3. Jio has brand ambassadors like Shahrukh Khan, Amitabh Bachchan which has helped reach out to masses

4. Innovative technology i.e. 4G LTE services along with VoLTE

5. Has a strong pan India presence with its operations in more than 22 cirles

6. Jio apps are a unique feature offering movies, games, shopping, messenger, chat, news etc under one roof

7. LYF smartphones at affordable costs would also boost the brand Reliance Jio

Weaknesses

Here are the weaknesses in the Reliance Jio SWOT Analysis:

1. The ad campaign of Reliance Jio showing the PM was controversial

2. Late entrant in the India market, i.e. it would be challenging to increase market share significantly

Opportunities

Following are the Opportunities in Reliance Jio SWOT Analysis:

1. The company can offer telecom, call, data services at competitive prices

2. Reliance Jio can promote exclusive services like apps to attract consumers

3. Focus on customer service and MNP can help the brand overcome competition

Threats

The threats in the SWOT Analysis of Reliance Jio are as mentioned:

1. Once free services are over, people would not want to continue using Jio

2. Existing competitors have a strong presence, and a loyal customer base, which would be difficult to address to.

Reliance Jio Competition
Competitors

Below are the top 11 Reliance Jio competitors:

1.Airtel

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel

The brandguide table above concludes the Reliance Jio SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Jio. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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