Reliance Jio SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Reliance Jio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Jio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Jio to benchmark its business & performance as compared to the competitors and industry. As of 2020, Reliance Jio is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Jio competitors and includes Reliance Jio target market, segmentation, positioning & Unique Selling Proposition (USP).

Reliance Jio SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reliance Jio Brand Analysis
Parent Company

Reliance Industries Limited


Mobile service provider


Telecom Service Providers

Tagline/ Slogan

Jio digital life


Affordable 4G LTE mobile network with innovative technology

Reliance Jio STP
Reliance Jio Segmentation

People with smartphones looking for high speed internet and good mobile services

Reliance Jio Target Market

Urban & tier2 middle and upper class segment

Reliance Jio Positioning

Reliance Jio is helping transform Indian into a digital and tech-savvy nation by giving affordable mobile service and data

Reliance Jio SWOT Analysis
Reliance Jio Strengths

Below are the Strengths in the SWOT Analysis of Reliance Jio:

1. Strong backing of parent company ie Reliance Industries backed up Mukesh Ambani

2. Excellent advertising and marketing of Jio helped the brand have a strong launch

3. Jio has brand ambassadors like Shahrukh Khan, Amitabh Bachchan which has helped reach out to masses

4. Innovative technology i.e. 4G LTE services along with VoLTE

5. Has a strong pan India presence with its operations in more than 22 cirles

6. Jio apps are a unique feature offering movies, games, shopping, messenger, chat, news etc under one roof

7. LYF smartphones at affordable costs would also boost the brand Reliance Jio

Reliance Jio Weaknesses

Here are the weaknesses in the Reliance Jio SWOT Analysis:

1. The ad campaign of Reliance Jio showing the PM was controversial

2. Late entrant in the India market, i.e. it would be challenging to increase market share significantly

Reliance Jio Opportunities

Following are the Opportunities in Reliance Jio SWOT Analysis:

1. The company can offer telecom, call, data services at competitive prices

2. Reliance Jio can promote exclusive services like apps to attract consumers

3. Focus on customer service and MNP can help the brand overcome competition

Reliance Jio Threats

The threats in the SWOT Analysis of Reliance Jio are as mentioned:

1. Once free services are over, people would not want to continue using Jio

2. Existing competitors have a strong presence, and a loyal customer base, which would be difficult to address to.

Reliance Jio Competition

Below are the top 11 Reliance Jio competitors:




4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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