Published in Telecom Service Providers category by MBA Skool Team
Reliance Jio is one of the leading brands in the telecom service providers sector. Reliance Jio SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reliance Jio:
Strong backing of parent company ie Reliance Industries backed up Mukesh Ambani
Excellent advertising and marketing of Jio helped the brand have a strong launch
Jio has brand ambassadors like Shahrukh Khan, Amitabh Bachchan which has helped reach out to masses
Innovative technology i.e. 4G LTE services along with VoLTE
Has a strong pan India presence with its operations in more than 22 cirles
Jio apps are a unique feature offering movies, games, shopping, messenger, chat, news etc under one roof
LYF smartphones at affordable costs would also boost the brand Reliance Jio
Above are the strengths in the SWOT Analysis of Reliance Jio. The strengths of Reliance Jio looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reliance Jio Weaknesses
The ad campaign of Reliance Jio showing the PM was controversial
Late entrant in the India market, i.e. it would be challenging to increase market share significantly
These were the weaknesses in the Reliance Jio SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Affordable 4G LTE mobile network with innovative technology
Reliance Jio STP
People with smartphones looking for high speed internet and good mobile services
Urban & tier2 middle and upper class segment
Reliance Jio is helping transform Indian into a digital and tech-savvy nation by giving affordable mobile service and data
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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