BCE (Bell Canada Enterprises) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BCE (Bell Canada Enterprises) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BCE (Bell Canada Enterprises) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BCE (Bell Canada Enterprises) to benchmark its business & performance as compared to the competitors and industry. As of 2020, BCE (Bell Canada Enterprises) is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BCE (Bell Canada Enterprises) competitors and includes BCE (Bell Canada Enterprises) target market, segmentation, positioning & Unique Selling Proposition (USP).

BCE (Bell Canada Enterprises) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BCE (Bell Canada Enterprises) Brand Analysis
Parent Company

Bell Canada Enterprises Inc.


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Today just got better


One of Canada's "big three" mobile telecommunications providers

BCE (Bell Canada Enterprises) STP
BCE (Bell Canada Enterprises) Segmentation

High-speed Internet, Virgin mobile and solo mobile wireless services, Bell Fibe TV, Satellite, home phone local and long distance services, IPbroadband services, high-speed Internet and information and communications technology(ICT) services

BCE (Bell Canada Enterprises) Target Market

Users of Voice, Voicemail, Wireless, TV, Internet services

BCE (Bell Canada Enterprises) Positioning

Telecommunications, Media and sports business Conglomerate

BCE (Bell Canada Enterprises) SWOT Analysis
BCE (Bell Canada Enterprises) Strengths

Below are the Strengths in the SWOT Analysis of BCE (Bell Canada Enterprises):

1. Wide Spread Distribution Network
2. Leading Market Position
3. Increasing Operational Efficiency
4. Popular branding and advertising
5. Has over 55000 employees

BCE (Bell Canada Enterprises) Weaknesses

Here are the weaknesses in the BCE (Bell Canada Enterprises) SWOT Analysis:

1. Dependence on Subsidiaries and stiff competition in the market
2.Criticism due to bandwidth throttling, censorship, misleading prices etc

BCE (Bell Canada Enterprises) Opportunities

Following are the Opportunities in BCE (Bell Canada Enterprises) SWOT Analysis:

1. Increasing Demand for 3G
2. Introduction of HSPA Network
3. Strategic Acquisitions globally

BCE (Bell Canada Enterprises) Threats

The threats in the SWOT Analysis of BCE (Bell Canada Enterprises) are as mentioned:

1. Regulatory Obligations
2. Changing govt policies
3. Rising Competition from other players

BCE (Bell Canada Enterprises) Competition

Below are the top 3 BCE (Bell Canada Enterprises) competitors:

1.Roger Communications

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BCE (Bell Canada Enterprises). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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