BCE (Bell Canada Enterprises) SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 9478

SWOT Analysis of BCE (Bell Canada Enterprises) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Bell Canada Enterprises Inc.


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Today just got better


One of Canada's "big three" mobile telecommunications providers

BCE (Bell Canada Enterprises) STP


High-speed Internet, Virgin mobile and solo mobile wireless services, Bell Fibe TV, Satellite, home phone local and long distance services, IPbroadband services, high-speed Internet and information and communications technology(ICT) services

Target Group

Users of Voice, Voicemail, Wireless, TV, Internet services


Telecommunications, Media and sports business Conglomerate

BCE (Bell Canada Enterprises) SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BCE (Bell Canada Enterprises) :

1. Wide Spread Distribution Network
2. Leading Market Position
3. Increasing Operational Efficiency
4. Popular branding and advertising
5. Has over 55000 employees


1. Dependence on Subsidiaries and stiff competition in the market
2.Criticism due to bandwidth throttling, censorship, misleading prices etc


1. Increasing Demand for 3G
2. Introduction of HSPA Network
3. Strategic Acquisitions globally


1. Regulatory Obligations
2. Changing govt policies
3. Rising Competition from other players

BCE (Bell Canada Enterprises) Competition


Below are the 3 main BCE (Bell Canada Enterprises) competitors :

1.Roger Communications

The brandguide table above concludes the BCE (Bell Canada Enterprises) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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