Deutsche Telekom SWOT Analysis, Competitors & USP
SWOT analysis of Deutsche Telekom analyses the brand by its strengths, weaknesses, opportunities & threats. In Deutsche Telekom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Deutsche Telekom to benchmark its business & performance as compared to the competitors. Deutsche Telekom is one of the leading brands in the telecom service providers sector.
The table below lists the Deutsche Telekom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Deutsche Telekom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Deutsche Telekom Brand Analysis | |
|---|---|
| Parent Company |
Deutsche Bundespost |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Life is for Sharing |
| USP |
Deutsche Telekom is the largest Telecommunications company in Europe |
| Deutsche Telekom STP | |
| Segment |
Fixed network, wireless & broadband & complex IT solutions to the business customers in telecommunications and IT industries worldwide |
| Target Group |
Individual Users as well as SMEs and MNCs users of telecommunication services |
| Positioning |
Premier Fixed line, broadband and wireless service provider |
| SWOT Analysis of Deutsche Telekom | |
| Deutsche Telekom Strengths |
Below are the Strengths in the SWOT Analysis of Deutsche Telekom: 1. Deutsche Telekom has a large Mobile Communication Customer Base 6. Financially very strong owing to services in mobile, land telephony, digital TV etc 7. Deutsche Telekom has strong marketing activities through TVCs, print / online ads, sponsorships etc |
| Deutsche Telekom Weaknesses |
Here are the weaknesses in the Deutsche Telekom SWOT Analysis: 1. Stiff competition means limited market share growth for Deutsche Telekom 2. Limited global penetration as compared with other leading brands |
| Deutsche Telekom Opportunities |
Following are the Opportunities in Deutsche Telekom SWOT Analysis: 1. Increasing Demand for 4G Technologies across the world 4. Adoption of newer technologies can boost business for Deutsche Telekom |
| Deutsche Telekom Threats |
The threats in the SWOT Analysis of Deutsche Telekom are as mentioned: 1. Global Economic Slowdown can affect business operations 3. Govt regulations or strict guidelines can decline the business presence |
| Deutsche Telekom Competition | |
| Deutsche Telekom Competitors |
Below are the top 4 competitors of Deutsche Telekom: 1. AT&T 2. Vodafone 4. Verizon Communications |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deutsche Telekom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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