Deutsche Telekom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Deutsche Telekom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Deutsche Telekom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Telekom to benchmark its business & performance as compared to the competitors, and make strategic improvements. Deutsche Telekom is one of the leading brands in the telecom service providers sector.

The article below lists the Deutsche Telekom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Deutsche Telekom SWOT Analysis:

SWOT Analysis of Deutsche Telekom

For Deutsche Telekom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Deutsche Telekom Strengths

The strengths of Deutsche Telekom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Deutsche Telekom :

1. Deutsche Telekom has a large Mobile Communication Customer Base
2. Success of Mobile Internet Services across Europe
3. Geographical Diversification of Deutsche Telekom across 50 countries including Germany, US, Asia amongst others
4. Owners of the brand T-Mobile – high brand awareness
5. Deutsche Telekom has over 200,000 employees serve the customers

6. Financially very strong owing to services in mobile, land telephony, digital TV etc

7. Deutsche Telekom has strong marketing activities through TVCs, print / online ads, sponsorships etc

Deutsche Telekom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Deutsche Telekom SWOT Analysis:

1. Stiff competition means limited market share growth for Deutsche Telekom

2. Limited global penetration as compared with other leading brands

Deutsche Telekom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Deutsche Telekom SWOT Analysis:

1. Increasing Demand for 4G Technologies across the world
2. Acquisition of smaller brands can strengthen the presence of Deutsche Telekom
3. Growth in Telecommunications Services for consumer as well as enterprises

4. Adoption of newer technologies can boost business for Deutsche Telekom

Deutsche Telekom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Deutsche Telekom are as mentioned:

1. Global Economic Slowdown can affect business operations
2. Competitive aggression can reduce margins for Deutsche Telekom

3. Govt regulations or strict guidelines can decline the business presence

Deutsche Telekom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Deutsche Telekom:

1. AT&T

2. Vodafone
3. Sprint Nextel

4. Verizon Communications

Hence this concludes the Deutsche Telekom SWOT analysis.

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About Deutsche Telekom

Deutsche Telekom Overview
Parent Company

Deutsche Bundespost


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Life is for Sharing


Deutsche Telekom is the largest Telecommunications company in Europe

Deutsche Telekom STP

Fixed network, wireless & broadband & complex IT solutions to the business customers in telecommunications and IT industries worldwide

Target Market

Individual Users as well as SMEs and MNCs users of telecommunication services


Premier Fixed line, broadband and wireless service provider

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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