Deutsche Telekom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 4531
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SWOT Analysis of Deutsche Telekom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deutsche Telekom

Parent Company

Deutsche Bundespost

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Life is for Sharing

USP

Deutsche Telekom is the largest Telecommunications company in Europe

Deutsche Telekom STP

Segment

Fixed network, wireless & broadband & complex IT solutions to the business customers in telecommunications and IT industries worldwide

Target Group

Individual Users as well as SMEs and MNCs users of telecommunication services

Positioning

Premier Fixed line, broadband and wireless service provider

Deutsche Telekom SWOT Analysis

Strengths

1. Deutsche Telekom has a large Mobile Communication Customer Base
2. Success of Mobile Internet Services across Europe
3. Geographical Diversification of Deutsche Telekom across 50 countries including Germany, US, Asia amongst others
4. Owners of the brand T-Mobile – high brand awareness
5. Deutsche Telekom has over 200,000 employees serve the customers

6. Financially very strong owing to services in mobile, land telephony, digital TV etc

7. Deutsche Telekom has strong marketing activities through TVCs, print / online ads, sponsorships etc

Weaknesses

1. Stiff competition means limited market share growth for Deutsche Telekom

2. Limited global penetration as compared with other leading brands

Opportunities

1. Increasing Demand for 4G Technologies across the world
2. Acquisition of smaller brands can strengthen the presence of Deutsche Telekom
3. Growth in Telecommunications Services for consumer as well as enterprises

4. Adoption of newer technologies can boost business for Deutsche Telekom

Threats

1. Global Economic Slowdown can affect business operations
2. Competitive aggression can reduce margins for Deutsche Telekom

3. Govt regulations or strict guidelines can decline the business presence

Competition

Competitors

1. AT&T

2. Vodafone
3. Sprint Nextel

4. Verizon Communications


The table above concludes the Deutsche Telekom SWOT analysis along with its marketing and brand parameters.

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