Telus SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 6277

SWOT Analysis of Telus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Telus and BCTel


Mobile Service Provider



Tagline/ Slogan

The future is friendly


Second largest telecommunications provider in Canada in

terms of revenue generation



Data, Internet Protocol, voice and wireless services in Central and Eastern Canada

Target Group

Users of wire-line, wireless & Internet services and Smart grid solutions


Provides a wide range of telecommunications products and services including internet access, voice, entertainment, video, and satellite television

SWOT Analysis


1. Improved Operational Efficiency across its offerings
2. Strong Customer Base of approx 4 million wire-line network access lines, 7 million wireless subscribers, & over a million Internet subscribers worldwide
3. Robust Strategy for TELUS TV
4. Next Generation Services Portfolio through IDEN & HSPA+ networks

5. Market Leadership –one of the top providers in Canada


1. Declined Performance of Wire-line Segment
2. Operations are heavily dependent on Canada only

2. Limited presence across the world


1. Growing Smart-phones and TELUS TV Markets
2. Strategy for Data, IP and Wireless Markets
3. Expected growth of the Canadian & global Telecom Industry


1. Wireless Number Portability Execution causing loss of customers
2. Regulatory Changes from the government
3. Competitive Pressures from the market leader



1.Roger Communications
2.BCE (Bell Canada Enterprises)

The table above concludes the Telus SWOT analysis along with its marketing and brand parameters.


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