Telus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Telus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Telus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telus to benchmark its business & performance as compared to the competitors, and make strategic improvements. Telus is one of the leading brands in the telecom service providers sector.

The article below lists the Telus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Telus SWOT Analysis:

SWOT Analysis of Telus

For Telus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Telus Strengths

The strengths of Telus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telus :

1. Improved Operational Efficiency across its offerings
2. Strong Customer Base of approx 4 million wire-line network access lines, 7 million wireless subscribers, & over a million Internet subscribers worldwide
3. Robust Strategy for TELUS TV
4. Next Generation Services Portfolio through IDEN & HSPA+ networks

5. Market Leadership –one of the top providers in Canada

Telus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telus SWOT Analysis:

1. Declined Performance of Wire-line Segment
2. Operations are heavily dependent on Canada only

2. Limited presence across the world

Telus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telus SWOT Analysis:

1. Growing Smart-phones and TELUS TV Markets
2. Strategy for Data, IP and Wireless Markets
3. Expected growth of the Canadian & global Telecom Industry

Telus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telus are as mentioned:

1. Wireless Number Portability Execution causing loss of customers
2. Regulatory Changes from the government
3. Competitive Pressures from the market leader

Telus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Telus:

1.Roger Communications
2.BCE (Bell Canada Enterprises)

Hence this concludes the Telus SWOT analysis.

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About Telus

Telus Overview
Parent Company

Telus and BCTel


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

The future is friendly


Second largest telecommunications provider in Canada in

terms of revenue generation

Telus STP

Data, Internet Protocol, voice and wireless services in Central and Eastern Canada

Target Market

Users of wire-line, wireless & Internet services and Smart grid solutions


Provides a wide range of telecommunications products and services including internet access, voice, entertainment, video, and satellite television

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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