Saudi Telecommunications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Saudi Telecommunications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Saudi Telecommunications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saudi Telecommunications to benchmark its business & performance as compared to the competitors and industry. As of 2020, Saudi Telecommunications is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Saudi Telecommunications competitors and includes Saudi Telecommunications target market, segmentation, positioning & Unique Selling Proposition (USP).

Saudi Telecommunications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Saudi Telecommunications Brand Analysis
Parent Company

Saudi Government

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Your World. Delivered

USP

Largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region

Saudi Telecommunications STP
Saudi Telecommunications Segmentation

Mobile services, prepaid cards, third generation services, international roaming and messages, card telephones, fixed line, interconnect and international calls, and leased data transmission circuits

Saudi Telecommunications Target Market

Users and business users of the telephony services, especially in Saudi Arabia and North Africa

Saudi Telecommunications Positioning

Services through Jawal (mobile network), Hatif (landline network), and Internet services.

Saudi Telecommunications SWOT Analysis
Saudi Telecommunications Strengths

Below are the Strengths in the SWOT Analysis of Saudi Telecommunications:

1. Strategic Interest due to the influence and reach in the Arab region
2. Strong Presence in Market with over 140 million subscribers in 10 markets
3. Diversified Service Portfolio which includes MVPN, RBT, collect call service, VSMS, PPT, push mail, SAWA visit, family ALJAWAL, reporting stolen phones, SAWA and LANA single charge card, budget control service (BCS), Al-Jawal messenger and Qitaf partners program shopping vouchers
4. Excellent brand visibility through advertising & marketing

Saudi Telecommunications Weaknesses

Here are the weaknesses in the Saudi Telecommunications SWOT Analysis:

1. Concentrated Revenue from the Arab region
2. More challenging Operational Efficiency due to the rising competition

Saudi Telecommunications Opportunities

Following are the Opportunities in Saudi Telecommunications SWOT Analysis:

1. Growing Demand for Smart phones
2. Growth in Telecommunications Services
3. Strategic Alliances with other telecom operators for global reach and penetration

Saudi Telecommunications Threats

The threats in the SWOT Analysis of Saudi Telecommunications are as mentioned:

1. Mobile Number Portability causing customer efflux
2. Increasing Competitive Forces causing declining market share
3. Declining Returns from the market

Saudi Telecommunications Competition
Competitors

Below are the top 3 Saudi Telecommunications competitors:

1.Etisalat
2.Telenor
3.Zain Saudi


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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