Saudi Telecommunications SWOT Analysis
Here is a detailed SWOT analysis of Saudi Telecommunications covering strengths, weaknesses, opportunities and threats.
Saudi Telecommunications Strengths
- Strategic Interest due to the influence and reach in the Arab region
- Strong Presence in Market with over 140 million subscribers in 10 markets
- Diversified Service Portfolio which includes MVPN, RBT, collect call service, VSMS, PPT, push mail, SAWA visit, family ALJAWAL, reporting stolen phones, SAWA and LANA single charge card, budget control service (BCS), Al-Jawal messenger and Qitaf partners program shopping vouchers
- Excellent brand visibility through advertising & marketing
Above are the strengths in the SWOT Analysis of Saudi Telecommunications. The strengths of Saudi Telecommunications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Saudi Telecommunications Weaknesses
- Concentrated Revenue from the Arab region
- More challenging Operational Efficiency due to the rising competition
These were the weaknesses in the Saudi Telecommunications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Saudi Telecommunications Opportunities
- Growing Demand for Smart phones
- Growth in Telecommunications Services
- Strategic Alliances with other telecom operators for global reach and penetration
Above we covered the opportunities in Saudi Telecommunications SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Saudi Telecommunications Threats
- Mobile Number Portability causing customer efflux
- Increasing Competitive Forces causing declining market share
- Declining Returns from the market
The threats in the SWOT Analysis of Saudi Telecommunications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Saudi Telecommunications SWOT analysis.
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About Saudi Telecommunications
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Saudi Telecommunications Overview | |
|---|---|
| Parent Company |
Saudi Government |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Your World. Delivered |
| USP |
Largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region |
| Saudi Telecommunications STP | |
| Segmentation |
Mobile services, prepaid cards, third generation services, international roaming and messages, card telephones, fixed line, interconnect and international calls, and leased data transmission circuits |
| Target Market |
Users and business users of the telephony services, especially in Saudi Arabia and North Africa |
| Positioning |
Services through Jawal (mobile network), Hatif (landline network), and Internet services. |
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