Saudi Telecommunications SWOT Analysis, Competitors & USP

Saudi Telecommunications SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Saudi Telecommunications, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saudi Telecommunications to benchmark its business & performance as compared to the competitors, and make strategic improvements. Saudi Telecommunications is one of the leading brands in the telecom service providers sector.

The article below lists the Saudi Telecommunications SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Saudi Telecommunications SWOT Analysis:

SWOT Analysis of Saudi Telecommunications

For Saudi Telecommunications, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Saudi Telecommunications Strengths

The strengths of Saudi Telecommunications looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Saudi Telecommunications :

1. Strategic Interest due to the influence and reach in the Arab region
2. Strong Presence in Market with over 140 million subscribers in 10 markets
3. Diversified Service Portfolio which includes MVPN, RBT, collect call service, VSMS, PPT, push mail, SAWA visit, family ALJAWAL, reporting stolen phones, SAWA and LANA single charge card, budget control service (BCS), Al-Jawal messenger and Qitaf partners program shopping vouchers
4. Excellent brand visibility through advertising & marketing

Saudi Telecommunications Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Saudi Telecommunications SWOT Analysis:

1. Concentrated Revenue from the Arab region
2. More challenging Operational Efficiency due to the rising competition

Saudi Telecommunications Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Saudi Telecommunications SWOT Analysis:

1. Growing Demand for Smart phones
2. Growth in Telecommunications Services
3. Strategic Alliances with other telecom operators for global reach and penetration

Saudi Telecommunications Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Saudi Telecommunications are as mentioned:

1. Mobile Number Portability causing customer efflux
2. Increasing Competitive Forces causing declining market share
3. Declining Returns from the market

Saudi Telecommunications Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Saudi Telecommunications:

1.Etisalat
2.Telenor
3.Zain Saudi

Hence this concludes the Saudi Telecommunications SWOT analysis.

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About Saudi Telecommunications

Saudi Telecommunications Overview
Parent Company	Saudi Government
Category	Mobile Service Provider
Sector	Telecom Service Providers
Tagline/ Slogan	Your World. Delivered
USP	Largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region
Saudi Telecommunications STP
Segmentation	Mobile services, prepaid cards, third generation services, international roaming and messages, card telephones, fixed line, interconnect and international calls, and leased data transmission circuits
Target Market	Users and business users of the telephony services, especially in Saudi Arabia and North Africa
Positioning	Services through Jawal (mobile network), Hatif (landline network), and Internet services.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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