Saudi Telecommunications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Saudi Government

Mobile Service Provider

Telecom Service Providers

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Largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region

Mobile services, prepaid cards, third generation services, international roaming and messages, card telephones, fixed line, interconnect and international calls, and leased data transmission circuits

Users and business users of the telephony services, especially in Saudi Arabia and North Africa

Services through Jawal (mobile network), Hatif (landline network), and Internet services.

Below are the Strengths in the SWOT Analysis of Saudi Telecommunications:

1. Strategic Interest due to the influence and reach in the Arab region
2. Strong Presence in Market with over 140 million subscribers in 10 markets
3. Diversified Service Portfolio which includes MVPN, RBT, collect call service, VSMS, PPT, push mail, SAWA visit, family ALJAWAL, reporting stolen phones, SAWA and LANA single charge card, budget control service (BCS), Al-Jawal messenger and Qitaf partners program shopping vouchers
4. Excellent brand visibility through advertising & marketing

Here are the weaknesses in the Saudi Telecommunications SWOT Analysis:

1. Concentrated Revenue from the Arab region
2. More challenging Operational Efficiency due to the rising competition

Following are the Opportunities in Saudi Telecommunications SWOT Analysis:

1. Growing Demand for Smart phones
2. Growth in Telecommunications Services
3. Strategic Alliances with other telecom operators for global reach and penetration

The threats in the SWOT Analysis of Saudi Telecommunications are as mentioned:

1. Mobile Number Portability causing customer efflux
2. Increasing Competitive Forces causing declining market share
3. Declining Returns from the market

Below are the top 3 Saudi Telecommunications competitors:

1.Etisalat
2.Telenor
3.Zain Saudi