Reliance Communications SWOT Analysis
Reliance Communications is one of the leading brands in the telecom service providers sector. Reliance Communications SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reliance Communications:
Quick Glance:
Reliance Communications Strengths
- Flexible plans offer by Reliance Communications to attract customers
- Good advertising and brand visibility
- Strong backing of Reliance ADAG group gives financial stability to Reliance Communications
- Celebrity brand ambassadors used for marketing to attract customers
- Website provides access to services like bill payments, recharge etc
Above are the strengths in the SWOT Analysis of Reliance Communications. The strengths of Reliance Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reliance Communications Weaknesses
- Price competition from other strong players means limited market share for Reliance Communications
- Declining brand has lead to customers moving to competitors using MNP
These were the weaknesses in the Reliance Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Reliance Communications Opportunities
- Fast expanding cellular market can be tapped by Reliance Communications
- Using latest and low cost technologies can benefit the company
- Partnership or tie-ups with bigger telecom brands can reboost its business
Above we covered the opportunities in Reliance Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reliance Communications Threats
- New entrant's low price offering affects pricing and profits of Reliance Communications
- Strict TRAI guidelines can disrupt operations
- Mobile Number Portability of customers to competitor network can reduce business
The threats in the SWOT Analysis of Reliance Communications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Reliance Communications SWOT analysis.
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About Reliance Communications
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reliance Communications Overview | |
|---|---|
| Parent Company |
Reliance ADAG |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Karlo Duniya mutthi mein; India's No1 network |
| USP |
Connection with handset |
| Reliance Communications STP | |
| Segmentation |
People with smartphones and feature phones looking for good mobile services |
| Target Market |
Urban, tier2 and rural customers in India |
| Positioning |
You can have the world in your hands using Reliance Communications |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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