Reliance Communications SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Reliance Communications analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Communications to benchmark its business & performance as compared to the competitors. Reliance Communications is one of the leading brands in the telecom service providers sector.

The article below lists the Reliance Communications SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Communications competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Reliance Communications

Reliance Communications Overview
Parent Company

Reliance ADAG

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Karlo Duniya mutthi mein; India's No1 network

USP

Connection with handset

Reliance Communications STP
Segmentation

People with smartphones and feature phones looking for good mobile services

Target Market

Urban, tier2 and rural customers in India

Positioning

You can have the world in your hands using Reliance Communications

SWOT Analysis of Reliance Communications

For Reliance Communications, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Reliance Communications SWOT Analysis:

Reliance Communications Strengths

The strengths of Reliance Communications looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reliance Communications :

1.Flexible plans offer by Reliance Communications to attract customers
2.Good advertising  and brand visibility

3. Strong backing of Reliance ADAG group gives financial stability to Reliance Communications
4.Celebrity brand ambassadors used for marketing to attract customers 
5.Website provides access to services like bill payments, recharge etc

Reliance Communications Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reliance Communications SWOT Analysis:

1.Price competition from other strong players means limited market share for Reliance Communications 
2.Declining brand has lead to customers moving to competitors using MNP


Reliance Communications Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reliance Communications SWOT Analysis:

1.Fast expanding cellular market can be tapped by Reliance Communications
2.Using latest and low cost technologies can benefit the company 
3.Partnership or tie-ups with bigger telecom brands can reboost its business


Reliance Communications Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reliance Communications are as mentioned:

1.New entrant's low price offering affects pricing and profits of Reliance Communications
2. Strict TRAI guidelines can disrupt operations 
3.Mobile Number Portability of customers to competitor network can reduce business

Reliance Communications Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Reliance Communications:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Airtel

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Communications. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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