Reliance Communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 14599

SWOT analysis of Reliance Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Communications to benchmark its business & performance as compared to the competitors and industry. Reliance Communications is one of the leading brands in the telecom service providers sector. The table below also lists the top Reliance Communications competitors and elaborates Reliance Communications market segmentation, target group, positioning & Unique Selling Proposition (USP).

Reliance Communications SWOT, Competitors, Marketing STP & Brand analysis Table
Reliance Communications Brand Analysis
Parent Company

Reliance ADAG

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Karlo Duniya mutthi mein; India's No1 network

USP

Connection with handset

Reliance Communications STP
Segment

People with smartphones and feature phones looking for good mobile services

Target Group

Urban, tier2 and rural customers in India

Positioning

You can have the world in your hands using Reliance Communications

Reliance Communications SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reliance Communications. Strengths are:

1.Flexible plans offer by Reliance Communications to attract customers
2.Good advertising  and brand visibility

3. Strong backing of Reliance ADAG group gives financial stability to Reliance Communications
4.Celebrity brand ambassadors used for marketing to attract customers 
5.Website provides access to services like bill payments, recharge etc

Weaknesses

Here are the weaknesses in the Reliance Communications SWOT Analysis:

1.Price competition from other strong players means limited market share for Reliance Communications 
2.Declining brand has lead to customers moving to competitors using MNP

Opportunities

Following are the Opportunities in Reliance Communications SWOT Analysis:

1.Fast expanding cellular market can be tapped by Reliance Communications
2.Using latest and low cost technologies can benefit the company 
3.Partnership or tie-ups with bigger telecom brands can reboost its business

Threats

The threats in the SWOT Analysis of Reliance Communications are as mentioned:

1.New entrant's low price offering affects pricing and profits of Reliance Communications
2. Strict TRAI guidelines can disrupt operations 
3.Mobile Number Portability of customers to competitor network can reduce business

Reliance Communications Competition
Competitors

Below are the top 11 Reliance Communications competitors:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Airtel

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel

The brandguide table above concludes the Reliance Communications SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Communications. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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