Reliance Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 12070
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SWOT Analysis of Reliance Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Communications

Parent Company

Reliance ADAG

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Karlo Duniya mutthi mein; India's No1 network

USP

Connection with handset

Reliance Communications STP

Segment

People with smartphones and feature phones looking for good mobile services

Target Group

Urban, tier2 and rural customers in India

Positioning

You can have the world in your hands using Reliance Communications

Reliance Communications SWOT Analysis

Strengths

1.Flexible plans offer by Reliance Communications to attract customers
2.Good advertising  and brand visibility

3. Strong backing of Reliance ADAG group gives financial stability to Reliance Communications
4.Celebrity brand ambassadors used for marketing to attract customers 
5.Website provides access to services like bill payments, recharge etc

Weaknesses

1.Price competition from other strong players means limited market share for Reliance Communications 
2.Declining brand has lead to customers moving to competitors using MNP

Opportunities

1.Fast expanding cellular market can be tapped by Reliance Communications
2.Using latest and low cost technologies can benefit the company 
3.Partnership or tie-ups with bigger telecom brands can reboost its business

Threats

1.New entrant's low price offering affects pricing and profits of Reliance Communications
2. Strict TRAI guidelines can disrupt operations 
3.Mobile Number Portability of customers to competitor network can reduce business

Competition

Competitors

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Airtel

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel


The table above concludes the Reliance Communications SWOT analysis along with its marketing and brand parameters.

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