Reliance Communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 13616

SWOT Analysis of Reliance Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Communications

Parent Company

Reliance ADAG


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Karlo Duniya mutthi mein; India's No1 network


Connection with handset

Reliance Communications STP


People with smartphones and feature phones looking for good mobile services

Target Group

Urban, tier2 and rural customers in India


You can have the world in your hands using Reliance Communications

Reliance Communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reliance Communications :

1.Flexible plans offer by Reliance Communications to attract customers
2.Good advertising  and brand visibility

3. Strong backing of Reliance ADAG group gives financial stability to Reliance Communications
4.Celebrity brand ambassadors used for marketing to attract customers 
5.Website provides access to services like bill payments, recharge etc


1.Price competition from other strong players means limited market share for Reliance Communications 
2.Declining brand has lead to customers moving to competitors using MNP


1.Fast expanding cellular market can be tapped by Reliance Communications
2.Using latest and low cost technologies can benefit the company 
3.Partnership or tie-ups with bigger telecom brands can reboost its business


1.New entrant's low price offering affects pricing and profits of Reliance Communications
2. Strict TRAI guidelines can disrupt operations 
3.Mobile Number Portability of customers to competitor network can reduce business

Reliance Communications Competition


Below are the 11 main Reliance Communications competitors :

1.Reliance Jio



4.Tata Docomo





9.Tata Indicom

10.Virgin Mobile


The brandguide table above concludes the Reliance Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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