Reliance Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Reliance Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Communications to benchmark its business & performance as compared to the competitors and industry. As of 2020, Reliance Communications is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Communications competitors and includes Reliance Communications target market, segmentation, positioning & Unique Selling Proposition (USP).

Reliance Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reliance Communications Brand Analysis
Parent Company

Reliance ADAG


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Karlo Duniya mutthi mein; India's No1 network


Connection with handset

Reliance Communications STP
Reliance Communications Segmentation

People with smartphones and feature phones looking for good mobile services

Reliance Communications Target Market

Urban, tier2 and rural customers in India

Reliance Communications Positioning

You can have the world in your hands using Reliance Communications

Reliance Communications SWOT Analysis
Reliance Communications Strengths

Below are the Strengths in the SWOT Analysis of Reliance Communications:

1.Flexible plans offer by Reliance Communications to attract customers
2.Good advertising  and brand visibility

3. Strong backing of Reliance ADAG group gives financial stability to Reliance Communications
4.Celebrity brand ambassadors used for marketing to attract customers 
5.Website provides access to services like bill payments, recharge etc

Reliance Communications Weaknesses

Here are the weaknesses in the Reliance Communications SWOT Analysis:

1.Price competition from other strong players means limited market share for Reliance Communications 
2.Declining brand has lead to customers moving to competitors using MNP

Reliance Communications Opportunities

Following are the Opportunities in Reliance Communications SWOT Analysis:

1.Fast expanding cellular market can be tapped by Reliance Communications
2.Using latest and low cost technologies can benefit the company 
3.Partnership or tie-ups with bigger telecom brands can reboost its business

Reliance Communications Threats

The threats in the SWOT Analysis of Reliance Communications are as mentioned:

1.New entrant's low price offering affects pricing and profits of Reliance Communications
2. Strict TRAI guidelines can disrupt operations 
3.Mobile Number Portability of customers to competitor network can reduce business

Reliance Communications Competition

Below are the top 11 Reliance Communications competitors:

1.Reliance Jio



4.Tata Docomo





9.Tata Indicom

10.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Communications. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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