Aircel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aircel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aircel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aircel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aircel is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aircel competitors and includes Aircel target market, segmentation, positioning & Unique Selling Proposition (USP).

Aircel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aircel Brand Analysis
Parent Company

Maxis Communications; Apollo Hospital


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Your World of possibilities


Aircel gives simplicity and the ‘boy next door’ image through its telecom services; cricket connect

Aircel STP
Aircel Segmentation

Users who want good mobile services

Aircel Target Market

Middle class urban individuals

Aircel Positioning

Aircel provides faster internet network access

Aircel SWOT Analysis
Aircel Strengths

Below are the Strengths in the SWOT Analysis of Aircel:

1.Aircel is one of the largest telecom companies in India with 90 million subscribers

2. Aircel has a strong presence in states like Tamil Nadu, North Eastern states in India

3. The company has focused on good advertising and marketing

4. Sponsorship of events and IPL sports teams increased brand visibility

5. Good website catering to needs of customers like bill pay, recharge etc

6. Apart from mobile services, Aircel offers broadband services

Aircel Weaknesses

Here are the weaknesses in the Aircel SWOT Analysis:

1. Intense competition means limited market share of Aircel 

2. Price wars means less profitability and lesser margins 

Aircel Opportunities

Following are the Opportunities in Aircel SWOT Analysis:

1.Aircel can tap expanding cellular market in India 
2.Latest and low cost technologies can be adopted to increase business
3.Tie-up with other brands and expansion to newer geographies

Aircel Threats

The threats in the SWOT Analysis of Aircel are as mentioned:

1.Competitors low price offering can reduce margins of Aircel
2. Saturation point in Basic telephony service
3.Mobile Number Portability to other networks can reduce subscriber base

Aircel Competition

Below are the top 11 Aircel competitors:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aircel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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