Aircel SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 9989

SWOT analysis of Aircel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aircel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aircel to benchmark its business & performance as compared to the competitors and industry. Aircel is one of the leading brands in the telecom service providers sector. The table below also lists the top Aircel competitors and elaborates Aircel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Aircel SWOT, Competitors, Marketing STP & Brand analysis Table
Aircel Brand Analysis
Parent Company

Maxis Communications; Apollo Hospital

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Your World of possibilities

USP

Aircel gives simplicity and the ‘boy next door’ image through its telecom services; cricket connect

Aircel STP
Segment

Users who want good mobile services

Target Group

Middle class urban individuals

Positioning

Aircel provides faster internet network access

Aircel SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aircel. Strengths are:

1.Aircel is one of the largest telecom companies in India with 90 million subscribers

2. Aircel has a strong presence in states like Tamil Nadu, North Eastern states in India

3. The company has focused on good advertising and marketing

4. Sponsorship of events and IPL sports teams increased brand visibility

5. Good website catering to needs of customers like bill pay, recharge etc

6. Apart from mobile services, Aircel offers broadband services

Weaknesses

Here are the weaknesses in the Aircel SWOT Analysis:

1. Intense competition means limited market share of Aircel 

2. Price wars means less profitability and lesser margins 

Opportunities

Following are the Opportunities in Aircel SWOT Analysis:

1.Aircel can tap expanding cellular market in India 
2.Latest and low cost technologies can be adopted to increase business
3.Tie-up with other brands and expansion to newer geographies

Threats

The threats in the SWOT Analysis of Aircel are as mentioned:

1.Competitors low price offering can reduce margins of Aircel
2. Saturation point in Basic telephony service
3.Mobile Number Portability to other networks can reduce subscriber base

Aircel Competition
Competitors

Below are the top 11 Aircel competitors:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Airtel

The brandguide table above concludes the Aircel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aircel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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