Aircel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aircel analyses the brand by its strengths, weaknesses, opportunities & threats. In Aircel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aircel to benchmark its business & performance as compared to the competitors. Aircel is one of the leading brands in the telecom service providers sector.

The article below lists the Aircel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aircel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Aircel

Aircel Overview
Parent Company

Maxis Communications; Apollo Hospital

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Your World of possibilities

USP

Aircel gives simplicity and the ‘boy next door’ image through its telecom services; cricket connect

Aircel STP
Segmentation

Users who want good mobile services

Target Market

Middle class urban individuals

Positioning

Aircel provides faster internet network access

SWOT Analysis of Aircel

For Aircel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Aircel SWOT Analysis:

Aircel Strengths

The strengths of Aircel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aircel :

1.Aircel is one of the largest telecom companies in India with 90 million subscribers

2. Aircel has a strong presence in states like Tamil Nadu, North Eastern states in India

3. The company has focused on good advertising and marketing

4. Sponsorship of events and IPL sports teams increased brand visibility

5. Good website catering to needs of customers like bill pay, recharge etc

6. Apart from mobile services, Aircel offers broadband services

Aircel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aircel SWOT Analysis:

1. Intense competition means limited market share of Aircel 

2. Price wars means less profitability and lesser margins 


Aircel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aircel SWOT Analysis:

1.Aircel can tap expanding cellular market in India 
2.Latest and low cost technologies can be adopted to increase business
3.Tie-up with other brands and expansion to newer geographies


Aircel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aircel are as mentioned:

1.Competitors low price offering can reduce margins of Aircel
2. Saturation point in Basic telephony service
3.Mobile Number Portability to other networks can reduce subscriber base

Aircel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Aircel:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Airtel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aircel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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