Uninor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Uninor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Uninor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Uninor to benchmark its business & performance as compared to the competitors and industry. As of 2020, Uninor is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Uninor competitors and includes Uninor target market, segmentation, positioning & Unique Selling Proposition (USP).

Uninor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Uninor Brand Analysis
Parent Company

Unitech; Telenor - Acquired by Airtel


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Ab mera Number hai; Experience Change


You can choose your last 6 digits of your uninor number as per your choice

Uninor STP
Uninor Segmentation

Subscribers looking at mobile services

Uninor Target Market

Youth from middle class in urban areas

Uninor Positioning

Aim to be the best

Uninor SWOT Analysis
Uninor Strengths

Below are the Strengths in the SWOT Analysis of Uninor:

1.Uninor, later known as  Telenor, had a strong pan India presence
2.Good brand advertising and good brand visibility as long as the brand was competing

3. Uninor (Telenor India) was acquired by Airtel

4. Flexible plans for prepaid customers spread across geographies in India

Uninor Weaknesses

Here are the weaknesses in the Uninor SWOT Analysis:

1.The brand could not over power the leading telecom players

2. Lower market share means limited margins and profits

Uninor Opportunities

Following are the Opportunities in Uninor SWOT Analysis:

1. The brand being a part of Airtel can have a command over the Indian telecom market

2. Existing customers can be provided special schemes to ensure they do not do MNP

Uninor Threats

The threats in the SWOT Analysis of Uninor are as mentioned:

1.Competitors low price offering can decrease profits of Uninor India
2.Lack of brand visibility can reduce brand recall completely 
3.Mobile Number Portability to other operators can lead to loss of customer base

Uninor Competition

Below are the top 11 Uninor competitors:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Uninor. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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