Uninor SWOT Analysis
Uninor is one of the leading brands in the telecom service providers sector. Uninor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Uninor:
Quick Glance:
Uninor Strengths
- Uninor, later known as Telenor, had a strong pan India presence
- Good brand advertising and good brand visibility as long as the brand was competing
- Uninor (Telenor India) was acquired by Airtel
- Flexible plans for prepaid customers spread across geographies in India
Above are the strengths in the SWOT Analysis of Uninor. The strengths of Uninor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Uninor Weaknesses
- The brand could not over power the leading telecom players
- Lower market share means limited margins and profits
These were the weaknesses in the Uninor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Uninor Opportunities
- The brand being a part of Airtel can have a command over the Indian telecom market
- Existing customers can be provided special schemes to ensure they do not do MNP
Above we covered the opportunities in Uninor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Uninor Threats
- Competitors low price offering can decrease profits of Uninor India
- Lack of brand visibility can reduce brand recall completely
- Mobile Number Portability to other operators can lead to loss of customer base
The threats in the SWOT Analysis of Uninor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Uninor SWOT analysis.
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About Uninor
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Uninor Overview | |
|---|---|
| Parent Company |
Unitech; Telenor - Acquired by Airtel |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Ab mera Number hai; Experience Change |
| USP |
You can choose your last 6 digits of your uninor number as per your choice |
| Uninor STP | |
| Segmentation |
Subscribers looking at mobile services |
| Target Market |
Youth from middle class in urban areas |
| Positioning |
Aim to be the best |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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