Uninor SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

Here is a detailed SWOT analysis of Uninor covering strengths, weaknesses, opportunities and threats.

Uninor Strengths

  1. Uninor, later known as  Telenor, had a strong pan India presence
  2. Good brand advertising and good brand visibility as long as the brand was competing
  3. Uninor (Telenor India) was acquired by Airtel
  4. Flexible plans for prepaid customers spread across geographies in India

Above are the strengths in the SWOT Analysis of Uninor. The strengths of Uninor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Uninor Weaknesses

  1. The brand could not over power the leading telecom players
  2. Lower market share means limited margins and profits

These were the weaknesses in the Uninor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Uninor Opportunities

  1. The brand being a part of Airtel can have a command over the Indian telecom market
  2. Existing customers can be provided special schemes to ensure they do not do MNP

Above we covered the opportunities in Uninor SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Uninor Threats

  1. Competitors low price offering can decrease profits of Uninor India
  2. Lack of brand visibility can reduce brand recall completely 
  3. Mobile Number Portability to other operators can lead to loss of customer base

The threats in the SWOT Analysis of Uninor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Uninor SWOT analysis.

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About Uninor

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Uninor Overview
Parent Company

Unitech; Telenor - Acquired by Airtel

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Ab mera Number hai; Experience Change

USP

You can choose your last 6 digits of your uninor number as per your choice

Uninor STP
Segmentation

Subscribers looking at mobile services

Target Market

Youth from middle class in urban areas

Positioning

Aim to be the best


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Uninor. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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