Published in Telecom Service Providers category by MBA Skool Team
Uninor is one of the leading brands in the telecom service providers sector. Uninor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Uninor:
Uninor, later known as Telenor, had a strong pan India presence
Good brand advertising and good brand visibility as long as the brand was competing
Uninor (Telenor India) was acquired by Airtel
Flexible plans for prepaid customers spread across geographies in India
Above are the strengths in the SWOT Analysis of Uninor. The strengths of Uninor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand could not over power the leading telecom players
Lower market share means limited margins and profits
These were the weaknesses in the Uninor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The brand being a part of Airtel can have a command over the Indian telecom market
Existing customers can be provided special schemes to ensure they do not do MNP
Above we covered the opportunities in Uninor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competitors low price offering can decrease profits of Uninor India
Lack of brand visibility can reduce brand recall completely
Mobile Number Portability to other operators can lead to loss of customer base
The threats in the SWOT Analysis of Uninor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
You can choose your last 6 digits of your uninor number as per your choice
Subscribers looking at mobile services
Youth from middle class in urban areas
Aim to be the best
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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