Uninor SWOT Analysis
Uninor SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Uninor, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Uninor is one of the leading brands in the telecom service providers sector. The article below lists the Uninor SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Uninor Strengths
The strengths of Uninor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Uninor :
1.Uninor, later known as Telenor, had a strong pan India presence
2.Good brand advertising and good brand visibility as long as the brand was competing
3. Uninor (Telenor India) was acquired by Airtel
4. Flexible plans for prepaid customers spread across geographies in India
Uninor Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Uninor SWOT Analysis:
1.The brand could not over power the leading telecom players
2. Lower market share means limited margins and profits
Uninor Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Uninor SWOT Analysis:
1. The brand being a part of Airtel can have a command over the Indian telecom market
2. Existing customers can be provided special schemes to ensure they do not do MNP
Uninor Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Uninor are as mentioned:
1.Competitors low price offering can decrease profits of Uninor India
2.Lack of brand visibility can reduce brand recall completely
3.Mobile Number Portability to other operators can lead to loss of customer base
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Hence this concludes the Uninor SWOT analysis.
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About Uninor
| Uninor Overview | |
|---|---|
| Parent Company |
Unitech; Telenor - Acquired by Airtel |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Ab mera Number hai; Experience Change |
| USP |
You can choose your last 6 digits of your uninor number as per your choice |
| Uninor STP | |
| Segmentation |
Subscribers looking at mobile services |
| Target Market |
Youth from middle class in urban areas |
| Positioning |
Aim to be the best |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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