Uninor SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Uninor analyses the brand by its strengths, weaknesses, opportunities & threats. In Uninor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Uninor to benchmark its business & performance as compared to the competitors. Uninor is one of the leading brands in the telecom service providers sector.

The article below lists the Uninor SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Uninor SWOT Analysis:

SWOT Analysis of Uninor

For Uninor, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Uninor Strengths

The strengths of Uninor looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Uninor :

1.Uninor, later known as  Telenor, had a strong pan India presence
2.Good brand advertising and good brand visibility as long as the brand was competing

3. Uninor (Telenor India) was acquired by Airtel

4. Flexible plans for prepaid customers spread across geographies in India

Uninor Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Uninor SWOT Analysis:

1.The brand could not over power the leading telecom players

2. Lower market share means limited margins and profits

Uninor Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Uninor SWOT Analysis:

1. The brand being a part of Airtel can have a command over the Indian telecom market

2. Existing customers can be provided special schemes to ensure they do not do MNP

Uninor Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Uninor are as mentioned:

1.Competitors low price offering can decrease profits of Uninor India
2.Lack of brand visibility can reduce brand recall completely 
3.Mobile Number Portability to other operators can lead to loss of customer base

Uninor Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Uninor:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


Hence this concludes the Uninor SWOT analysis.

Continue reading more about the brand/company.

About Uninor

Uninor Overview
Parent Company

Unitech; Telenor - Acquired by Airtel


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Ab mera Number hai; Experience Change


You can choose your last 6 digits of your uninor number as per your choice

Uninor STP

Subscribers looking at mobile services

Target Market

Youth from middle class in urban areas


Aim to be the best

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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