Uninor SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 5064

SWOT analysis of Uninor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Uninor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Uninor to benchmark its business & performance as compared to the competitors and industry. Uninor is one of the leading brands in the telecom service providers sector. The table below also lists the top Uninor competitors and elaborates Uninor market segmentation, target group, positioning & Unique Selling Proposition (USP).

Uninor SWOT, Competitors, Marketing STP & Brand analysis Table
Uninor Brand Analysis
Parent Company

Unitech; Telenor - Acquired by Airtel


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Ab mera Number hai; Experience Change


You can choose your last 6 digits of your uninor number as per your choice

Uninor STP

Subscribers looking at mobile services

Target Group

Youth from middle class in urban areas


Aim to be the best

Uninor SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uninor. Strengths are:

1.Uninor, later known as  Telenor, had a strong pan India presence
2.Good brand advertising and good brand visibility as long as the brand was competing

3. Uninor (Telenor India) was acquired by Airtel

4. Flexible plans for prepaid customers spread across geographies in India


Here are the weaknesses in the Uninor SWOT Analysis:

1.The brand could not over power the leading telecom players

2. Lower market share means limited margins and profits


Following are the Opportunities in Uninor SWOT Analysis:

1. The brand being a part of Airtel can have a command over the Indian telecom market

2. Existing customers can be provided special schemes to ensure they do not do MNP


The threats in the SWOT Analysis of Uninor are as mentioned:

1.Competitors low price offering can decrease profits of Uninor India
2.Lack of brand visibility can reduce brand recall completely 
3.Mobile Number Portability to other operators can lead to loss of customer base

Uninor Competition

Below are the top 11 Uninor competitors:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


The brandguide table above concludes the Uninor SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Uninor. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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