Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Qualcomm analyses the brand by its strengths, weaknesses, opportunities & threats. In Qualcomm SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Qualcomm to benchmark its business & performance as compared to the competitors. Qualcomm is one of the leading brands in the telecom service providers sector.
The table below lists the Qualcomm SWOT (Strengths, Weaknesses, Opportunities, Threats), top Qualcomm competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect people to information, entertainment and one another.
CDMA Technologies, Technology Licensing, Wireless & Internet and Strategic Initiatives
Telecom Companies, IT firms, Construction companies, Internet service providers
World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere
SWOT Analysis of Qualcomm
Below are the Strengths in the SWOT Analysis of Qualcomm:
1. Strong market base and High focus on research and development 2. Huge installed customer base with long term contracts
3. Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies
4. Diversification in formats and target customer
5. Strong brand and format recognition - top of mind
6. Geographical coverage
7. Corporate governance is good with over 25,000 employees
8. Strategic alliance with foreign partner (Casino)provides exchanges of best practices
9. Strong client base in loyalty program
Here are the weaknesses in the Qualcomm SWOT Analysis:
1.Weak presence in non CDMA technologies 2. Brand recall is limited as they don't indulge in a lot of marketing globally
3. Outdated stores in need of remodeling
Following are the Opportunities in Qualcomm SWOT Analysis:
1.Growing subscriber base
2.Acquisition of handheld graphics and multimedia assets
3. Increase in the adoption of 3G technologies
4. Mobile banking solutions
The threats in the SWOT Analysis of Qualcomm are as mentioned:
1.Adverse changes to SDO intellectual property policies 2. Global economic conditions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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