Published in Telecom Service Providers category by MBA Skool Team
Qualcomm is one of the leading brands in the telecom service providers sector. Qualcomm SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Qualcomm:
Strong market base and High focus on research and development
Huge installed customer base with long term contracts
Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies
Diversification in formats and target customer
Strong brand and format recognition - top of mind
Corporate governance is good with over 25,000 employees
Strategic alliance with foreign partner (Casino)provides exchanges of best practices
Strong client base in loyalty program
Above are the strengths in the SWOT Analysis of Qualcomm. The strengths of Qualcomm looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weak presence in non CDMA technologies
Brand recall is limited as they don't indulge in a lot of marketing globally
Outdated stores in need of remodeling
These were the weaknesses in the Qualcomm SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect people to information, entertainment and one another.
CDMA Technologies, Technology Licensing, Wireless & Internet and Strategic Initiatives
Telecom Companies, IT firms, Construction companies, Internet service providers
World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Qualcomm. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute