Qualcomm SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Qualcomm analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Qualcomm SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Qualcomm to benchmark its business & performance as compared to the competitors and industry. As of 2020, Qualcomm is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Qualcomm competitors and includes Qualcomm target market, segmentation, positioning & Unique Selling Proposition (USP).

Qualcomm SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Qualcomm Brand Analysis
Parent Company

Qualcomm Incorporated

Category

Communications Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Life. Connected with technology

USP

Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect people to information, entertainment and one another.

Qualcomm STP
Qualcomm Segmentation

CDMA Technologies, Technology Licensing, Wireless & Internet and Strategic Initiatives

Qualcomm Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers

Qualcomm Positioning

World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere

Qualcomm SWOT Analysis
Qualcomm Strengths

Below are the Strengths in the SWOT Analysis of Qualcomm:

1. Strong market base and High focus on research and development
2. Huge installed customer base with long term contracts

3. Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies

4. Diversification in formats and target customer

5. Strong brand and format recognition - top of mind

6. Geographical coverage

7. Corporate governance is good with over 25,000 employees

8. Strategic alliance with foreign partner (Casino)provides exchanges of best practices

9. Strong client base in loyalty program

Qualcomm Weaknesses

Here are the weaknesses in the Qualcomm SWOT Analysis:

1.Weak presence in non CDMA technologies
2. Brand recall is limited as they don't indulge in a lot of marketing globally

3. Outdated stores in need of remodeling

Qualcomm Opportunities

Following are the Opportunities in Qualcomm SWOT Analysis:

1.Growing subscriber base

2.Acquisition of handheld graphics and multimedia assets

3. Increase in the adoption of 3G technologies

4. Mobile banking solutions

Qualcomm Threats

The threats in the SWOT Analysis of Qualcomm are as mentioned:

1.Adverse changes to SDO intellectual property policies
2. Global economic conditions

3. Patent litigations

Qualcomm Competition
Competitors

Below are the top 3 Qualcomm competitors:

1.Motorola Solutions, Inc
2.Alcatel-Lucent

3.Siemens Aktiengesellschaft


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Qualcomm. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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