Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Qualcomm analyses the brand by its strengths, weaknesses, opportunities & threats. In Qualcomm SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Qualcomm to benchmark its business & performance as compared to the competitors. Qualcomm is one of the leading brands in the telecom service providers sector.
The article below lists the Qualcomm SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Qualcomm SWOT Analysis:
For Qualcomm, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Qualcomm looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Qualcomm :
1. Strong market base and High focus on research and development 2. Huge installed customer base with long term contracts
3. Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies
4. Diversification in formats and target customer
5. Strong brand and format recognition - top of mind
6. Geographical coverage
7. Corporate governance is good with over 25,000 employees
8. Strategic alliance with foreign partner (Casino)provides exchanges of best practices
9. Strong client base in loyalty program
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Qualcomm SWOT Analysis:
1.Weak presence in non CDMA technologies 2. Brand recall is limited as they don't indulge in a lot of marketing globally
3. Outdated stores in need of remodeling
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Qualcomm SWOT Analysis:
1.Growing subscriber base
2.Acquisition of handheld graphics and multimedia assets
3. Increase in the adoption of 3G technologies
4. Mobile banking solutions
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Qualcomm are as mentioned:
1.Adverse changes to SDO intellectual property policies 2. Global economic conditions
3. Patent litigations
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Qualcomm:
Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect people to information, entertainment and one another.
CDMA Technologies, Technology Licensing, Wireless & Internet and Strategic Initiatives
Telecom Companies, IT firms, Construction companies, Internet service providers
World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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