Published in Tourism and Hospitality category by MBA Skool Team
Thomas Cook is one of the leading brands in the tourism and hospitality sector. Thomas Cook SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Thomas Cook:
Thomas Cook is one of the largest travel company in Europe and UK
Thomas Cook provides affordable and accessible holidays to people across various global destinations
The brand has a global presence with services like Package holidays, flights, hotels, resorts etc.
The company has an increased brand presence worldwide due to association with events Olympics
Close to 20,000+ employees with the company
Strong brand presence due to TVCs, online and print ads, and OOH hoardings
Sponsorship of many events and sports teams has increased the brand presence
Chinese company Fosun International backed the brand and revived its operations
Above are the strengths in the SWOT Analysis of Thomas Cook. The strengths of Thomas Cook looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Thomas Cook Weaknesses
Bankruptcy affected the business operations of the company
Intense competition means limited brand growth for Thomas Cook
These were the weaknesses in the Thomas Cook SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
People from 18years to late sixties looking to travel places
All inclusive holidays
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