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TripAdvisor SWOT Analysis

Published in IT & Technology category by MBA Skool Team Last Updated: September 22, 2023Reading time:

Here is a detailed SWOT analysis of TripAdvisor covering strengths, weaknesses, opportunities and threats.

TripAdvisor Strengths

  1. Strong international presence in 45 countries like U.S., U.K., India, France, Germany etc
  2. It has 300 million + unique monthly visitors
  3. Feature like “Just For You” which offers personalized recommendations help in its customer retention strategy
  4. Prominent acquisitions have made it a strong brand
  5. Nearly 3000 people are a part of the organization
  6. It is a pioneer in Hotel and flights booking, Vacation rentals, Restaurant finding, Travel guides

Above are the strengths in the SWOT Analysis of TripAdvisor. The strengths of TripAdvisor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TripAdvisor Weaknesses

  1. Theft of email addresses from its databasecreates a sense of insecurity among its customer
  2. Controversies regarding the validity of reviews done about hotels put a question mark on its core value proposition

These were the weaknesses in the TripAdvisor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TripAdvisor Opportunities

  1. Acquisition of online travel booking portals to expand its portfolio
  2. Myster guest surveys to have honest reviews about hotels
  3. Expanding tourism worldwide and people reading more reviews can boost the brand

Above we covered the opportunities in TripAdvisor SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about TripAdvisor

TripAdvisor Threats

  1. Popularity of online travel portals like Make my trip and Yatra erodes away a significant market share in India
  2. Combo packages of flight plus hotel offered by various portals is a big threat

The threats in the SWOT Analysis of TripAdvisor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TripAdvisor SWOT analysis.

About TripAdvisor

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TripAdvisor Overview
Parent Company

TripAdvisor LLC

Category

Ecommerce

Sector

IT & Technology

Tagline

Plan and book your perfect trip/Reviews from our community

USP

Brand awareness and its reach in India

TripAdvisor STP
Segmentation

Travelers who prefer online booking

Target Market

Middle to high income travelers who prefer online mode of transaction

Positioning

One stop portal for various travel products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to TripAdvisor. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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