Sheraton SWOT Analysis, Competitors & USP
SWOT analysis of Sheraton analyses the brand by its strengths, weaknesses, opportunities & threats. In Sheraton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sheraton to benchmark its business & performance as compared to the competitors. Sheraton is one of the leading brands in the tourism and hospitality sector.
The table below lists the Sheraton SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sheraton competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sheraton Brand Analysis | |
|---|---|
| Parent Company |
Starwood Hotels and Resorts Worldwide |
| Category |
Hotel industry |
| Sector | |
| Tagline/ Slogan |
Belong |
| USP |
Intensive focus on guest satisfaction and networking among guests |
| Sheraton STP | |
| Segment |
Leisure and business travelers |
| Target Group |
Business travellers, vacationers, honeymooners |
| Positioning |
Best-in-class customer service and comfort |
| SWOT Analysis of Sheraton | |
| Sheraton Strengths |
Below are the Strengths in the SWOT Analysis of Sheraton: 1. Worldwide network of 400+ hotels 2. Strong brand presence 3. Effective marketing campaigns 4. Strong history of strategic acquisition and pipeline development 5. Sponsorship and event partners at many global events and seminars 6. Strong brand visibility and excellent word of mouth due to its customized personalized services 7. Has its hotels spread across 70 countries |
| Sheraton Weaknesses |
Here are the weaknesses in the Sheraton SWOT Analysis: 1. Innovation in customer service is easily replicated by competitors |
| Sheraton Opportunities |
Following are the Opportunities in Sheraton SWOT Analysis: 1. Scope of expansion in affordable luxury 2. High growth of hospitality business in developing markets |
| Sheraton Threats |
The threats in the SWOT Analysis of Sheraton are as mentioned: 1. Competitive pressure |
| Sheraton Competition | |
| Sheraton Competitors |
Below are the top 4 competitors of Sheraton: 1. Hyatt 4. Holiday Inn |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sheraton. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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