Sheraton SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sheraton analyses the brand by its strengths, weaknesses, opportunities & threats. In Sheraton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sheraton to benchmark its business & performance as compared to the competitors. Sheraton is one of the leading brands in the tourism and hospitality sector.

The table below lists the Sheraton SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sheraton competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sheraton SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sheraton Brand Analysis
Parent Company

Starwood Hotels and Resorts Worldwide


Hotel industry


Tourism and Hospitality

Tagline/ Slogan



Intensive focus on guest satisfaction and networking among guests

Sheraton STP

Leisure and business travelers

Target Group

Business travellers, vacationers, honeymooners


Best-in-class customer service and comfort

SWOT Analysis of Sheraton
Sheraton Strengths

Below are the Strengths in the SWOT Analysis of Sheraton:

1. Worldwide network of 400+ hotels

2. Strong brand presence

3. Effective marketing campaigns

4. Strong history of strategic acquisition and pipeline development

5. Sponsorship and event partners at many global events and seminars

6. Strong brand visibility and excellent word of mouth due to its customized personalized services

7. Has its hotels spread across 70 countries

Sheraton Weaknesses

Here are the weaknesses in the Sheraton SWOT Analysis:

1. Innovation in customer service is easily replicated by competitors
2. Rapid expansion, especially in price conscious developing markets, lead to brand dilution

Sheraton Opportunities

Following are the Opportunities in Sheraton SWOT Analysis:

1. Scope of expansion in affordable luxury

2. High growth of hospitality business in developing markets
3. Scope of development of luxury consumer goods and promotion

Sheraton Threats

The threats in the SWOT Analysis of Sheraton are as mentioned:

1. Competitive pressure
2. Industry is highly dependent upon global economic conditions
3. Constant need to reinvent customer service

Sheraton Competition
Sheraton Competitors

Below are the top 4 competitors of Sheraton:

1. Hyatt
2. Hilton
3. Marriot

4. Holiday Inn

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sheraton. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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