Sheraton SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 3258

SWOT Analysis of Sheraton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Starwood Hotels and Resorts Worldwide


Hotel industry


Tourism and hospitality

Tagline/ Slogan



Intensive focus on guest satisfaction and networking among guests



Leisure and business travelers

Target Group

Business travellers, vacationers, honeymooners


Best-in-class customer service and comfort

SWOT Analysis


1. Worldwide network of 400+ hotels

2. Strong brand presence

3. Effective marketing campaigns

4. Strong history of strategic acquisition and pipeline development

5. Sponsorship and event partners at many global events and seminars

6. Strong brand visibility and excellent word of mouth due to its customized personalized services

7. Has its hotels spread across 70 countries


1. Innovation in customer service is easily replicated by competitors
2. Rapid expansion, especially in price conscious developing markets, lead to brand dilution


1. Scope of expansion in affordable luxury

2. High growth of hospitality business in developing markets
3. Scope of development of luxury consumer goods and promotion


1. Competitive pressure
2. Industry is highly dependent upon global economic conditions
3. Constant need to reinvent customer service



1. Hyatt
2. Hilton
3. Marriot

4. Holiday Inn

The table above concludes the Sheraton SWOT analysis along with its marketing and brand parameters.


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