Published in Tourism and Hospitality category by MBA Skool Team
Sheraton is one of the leading brands in the tourism and hospitality sector. Sheraton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sheraton:
Strong history of strategic acquisition and pipeline development
Sponsorship and event partners at many global events and seminars
Strong brand visibility and excellent word of mouth due to its customized personalized services
Has its hotels spread across 70 countries
Above are the strengths in the SWOT Analysis of Sheraton. The strengths of Sheraton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Innovation in customer service is easily replicated by competitors
Rapid expansion, especially in price conscious developing markets, lead to brand dilution
These were the weaknesses in the Sheraton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Scope of expansion in affordable luxury
High growth of hospitality business in developing markets
Scope of development of luxury consumer goods and promotion
Above we covered the opportunities in Sheraton SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Industry is highly dependent upon global economic conditions
Constant need to reinvent customer service
The threats in the SWOT Analysis of Sheraton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Intensive focus on guest satisfaction and networking among guests
Leisure and business travelers
Business travellers, vacationers, honeymooners
Best-in-class customer service and comfort
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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