Sheraton SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Sheraton is one of the leading brands in the tourism and hospitality sector. Sheraton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sheraton:

Sheraton Strengths

  1. Worldwide network of 400+ hotels
  2. Strong brand presence
  3. Effective marketing campaigns
  4. Strong history of strategic acquisition and pipeline development
  5. Sponsorship and event partners at many global events and seminars
  6. Strong brand visibility and excellent word of mouth due to its customized personalized services
  7. Has its hotels spread across 70 countries

Above are the strengths in the SWOT Analysis of Sheraton. The strengths of Sheraton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sheraton Weaknesses

  1. Innovation in customer service is easily replicated by competitors
  2. Rapid expansion, especially in price conscious developing markets, lead to brand dilution

These were the weaknesses in the Sheraton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sheraton Opportunities

  1. Scope of expansion in affordable luxury
  2. High growth of hospitality business in developing markets
  3. Scope of development of luxury consumer goods and promotion

Above we covered the opportunities in Sheraton SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sheraton Threats

  1. Competitive pressure
  2. Industry is highly dependent upon global economic conditions
  3. Constant need to reinvent customer service

The threats in the SWOT Analysis of Sheraton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sheraton SWOT analysis.

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About Sheraton

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sheraton Overview
Parent Company

Starwood Hotels and Resorts Worldwide


Hotel industry


Tourism and Hospitality

Tagline/ Slogan



Intensive focus on guest satisfaction and networking among guests

Sheraton STP

Leisure and business travelers

Target Market

Business travellers, vacationers, honeymooners


Best-in-class customer service and comfort

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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