TUI Travel SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 11121

SWOT analysis of TUI Travel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TUI Travel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TUI Travel to benchmark its business & performance as compared to the competitors and industry. TUI Travel is one of the leading brands in the tourism and hospitality sector. The table below also lists the top TUI Travel competitors and elaborates TUI Travel market segmentation, target group, positioning & Unique Selling Proposition (USP).

TUI Travel SWOT, Competitors, Marketing STP & Brand analysis Table
TUI Travel Brand Analysis
Parent Company

TUI Travel Plc.


Leisure Transport


Tourism and Hospitality

Tagline/ Slogan

More than a smile


Largest tourism group in Europe

TUI Travel STP

Middle class and above

Target Group

Age group of 20 and above


Premium offerings

TUI Travel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TUI Travel. Strengths are:

1. TUI group has a fleet of aircrafts and charter planes flying to more than 150 destinations worldwide
2. Profit has grown at a significant rate
3. Majority of holidays sold directly to individuals
4. UK and France are the biggest and fastest growing markets for TUI 
5. Unique and customizable holidays available at TUI
6. Strong leadership position in long haul travel

7. Over 50,000 employees are with the company

8. Close to 30 million customers worldwide shows its dominance in the industry


Here are the weaknesses in the TUI Travel SWOT Analysis:

1. Intense competition from other companies means limited brand loyalty

2. Being a global tourism brand has to face cultural & social issues in managing offices


Following are the Opportunities in TUI Travel SWOT Analysis:

1. Apps for reservations and booking holidays
2. Start operations in emerging markets to tap the potential


The threats in the SWOT Analysis of TUI Travel are as mentioned:

1. Pricing environment challenging due to competitive market
2. Risks involved are Foreign exchange risks, Interest risks, political and economic policies of countries etc.

TUI Travel Competition

Below are the top 5 TUI Travel competitors:

1.Kuoni Travels

2.Barrhead Travels

3.The Ultimate travel Company

4. Cox and Kings

5. Thomas Cook

The brandguide table above concludes the TUI Travel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TUI Travel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin