TUI Travel SWOT Analysis, USP & Competitors

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SWOT Analysis of TUI Travel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TUI Travel

Parent Company

TUI Travel Plc.


Leisure Transport



Tagline/ Slogan

More than a smile


Largest tourism group in Europe



Middle class and above

Target Group

Age group of 20 and above


Premium offerings

SWOT Analysis


1. TUI group has a fleet of aircrafts and charter planes flying to more than 150 destinations worldwide
2. Profit has grown at a significant rate
3. Majority of holidays sold directly to individuals
4. UK and France are the biggest and fastest growing markets for TUI 
5. Unique and customizable holidays available at TUI
6. Strong leadership position in long haul travel

7. Over 50,000 employees are with the company

8. Close to 30 million customers worldwide shows its dominance in the industry


1. Intense competition from other companies means limited brand loyalty

2. Being a global tourism brand has to face cultural & social issues in managing offices


1. Apps for reservations and booking holidays
2. Start operations in emerging markets to tap the potential


1. Pricing environment challenging due to competitive market
2. Risks involved are Foreign exchange risks, Interest risks, political and economic policies of countries etc.



1.Kuoni Travels

2.Barrhead Travels

3.The Ultimate travel Company

4. Cox and Kings

5. Thomas Cook

The table above concludes the TUI Travel SWOT analysis along with its marketing and brand parameters.


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