Published in Tourism and Hospitality category by MBA Skool Team
TUI Travel is one of the leading brands in the tourism and hospitality sector. TUI Travel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TUI Travel:
TUI group has a fleet of aircrafts and charter planes flying to more than 150 destinations worldwide
Profit has grown at a significant rate
Majority of holidays sold directly to individuals
UK and France are the biggest and fastest growing markets for TUI
Unique and customizable holidays available at TUI
Strong leadership position in long haul travel
Over 50,000 employees are with the company
Close to 30 million customers worldwide shows its dominance in the industry
Above are the strengths in the SWOT Analysis of TUI Travel. The strengths of TUI Travel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TUI Travel Weaknesses
Intense competition from other companies means limited brand loyalty
Being a global tourism brand has to face cultural & social issues in managing offices
These were the weaknesses in the TUI Travel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TUI Travel Opportunities
Apps for reservations and booking holidays
Start operations in emerging markets to tap the potential
Above we covered the opportunities in TUI Travel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TUI Travel Threats
Pricing environment challenging due to competitive market
Risks involved are Foreign exchange risks, Interest risks, political and economic policies of countries etc.
The threats in the SWOT Analysis of TUI Travel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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