TUI Travel SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

TUI Travel SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TUI Travel, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

TUI Travel is one of the leading brands in the tourism and hospitality sector. The article below lists the TUI Travel SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of TUI Travel

For TUI Travel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TUI Travel Strengths

The strengths of TUI Travel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of TUI Travel :

1. TUI group has a fleet of aircrafts and charter planes flying to more than 150 destinations worldwide
2. Profit has grown at a significant rate
3. Majority of holidays sold directly to individuals
4. UK and France are the biggest and fastest growing markets for TUI 
5. Unique and customizable holidays available at TUI
6. Strong leadership position in long haul travel

7. Over 50,000 employees are with the company

8. Close to 30 million customers worldwide shows its dominance in the industry

TUI Travel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TUI Travel SWOT Analysis:

1. Intense competition from other companies means limited brand loyalty

2. Being a global tourism brand has to face cultural & social issues in managing offices

TUI Travel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TUI Travel SWOT Analysis:

1. Apps for reservations and booking holidays
2. Start operations in emerging markets to tap the potential

TUI Travel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TUI Travel are as mentioned:

1. Pricing environment challenging due to competitive market
2. Risks involved are Foreign exchange risks, Interest risks, political and economic policies of countries etc.

Similar to TUI Travel

1.Kuoni Travels

2.Barrhead Travels

3.The Ultimate travel Company

4. Cox and Kings

5. Thomas Cook

Hence this concludes the TUI Travel SWOT analysis.

Continue reading more about the brand/company.

About TUI Travel

TUI Travel Overview
Parent Company

TUI Travel Plc.


Leisure Transport


Tourism and Hospitality

Tagline/ Slogan

More than a smile


Largest tourism group in Europe

TUI Travel STP

Middle class and above

Target Market

Age group of 20 and above


Premium offerings

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to TUI Travel. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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