SWOT analysis of Legoland analyses the brand by its strengths, weaknesses, opportunities & threats. In Legoland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Legoland to benchmark its business & performance as compared to the competitors. Legoland is one of the leading brands in the tourism and hospitality sector.
The table below lists the Legoland SWOT (Strengths, Weaknesses, Opportunities, Threats), top Legoland competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Legoland Brand Analysis | |
---|---|
Parent Company |
Merlin Entertainment |
Category |
Amusement Park/Theme Park |
Sector | |
Tagline/ Slogan |
Land of Adventure |
USP |
The parks aim to provide a mixture of fun, adventure and education for children. |
Legoland STP | |
Segment |
Children aged between 2 and 12 years and their families |
Target Group |
Young families living in the USA and Europe |
Positioning |
Logo-themed amusement park designed to provide an adventurous and educational experience for children |
SWOT Analysis of Legoland | |
Legoland Strengths |
Below are the Strengths in the SWOT Analysis of Legoland: 1. The parks are associated with a very strong brand name of Lego, which is one of the leaders in the European Toy market. |
Legoland Weaknesses |
Here are the weaknesses in the Legoland SWOT Analysis: 1.In spite of Lego being a very popular brand in the European toy market, the parks have not been able to attract many international tourists. |
Legoland Opportunities |
Following are the Opportunities in Legoland SWOT Analysis: 1. The Lego brand is associated with quality and reliability; this positive brand image can be used by the parks to attract visitors. 3. As the brand Lego is fast penetrating in markets outside Europe and USA, there is a chance to attract more and more international visitors |
Legoland Threats |
The threats in the SWOT Analysis of Legoland are as mentioned: 1. The California and Floridia Legolands can become competitors for each other. |
Legoland Competition | |
Legoland Competitors |
Below are the top 3 competitors of Legoland: 1. Disneyland Paris |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Legoland. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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