Published in Tourism and Hospitality category by MBA Skool Team
Legoland is one of the leading brands in the tourism and hospitality sector. Legoland SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Legoland:
The parks are associated with a very strong brand name of Lego, which is one of the leaders in the European Toy market.
The operating company, Merlin Entertainment is a leading name in family entertainment parks and operates 87 attractions in 19 countries across 4 continents.
Each Legoland attracts as many as 1.5 million visitors per year.
The availability of annual tickets and “value passes” for customers who are likely to make multiple visits ensure competitive pricing
Good marketing and advertising makes it a popular theme park
Above are the strengths in the SWOT Analysis of Legoland. The strengths of Legoland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
In spite of Lego being a very popular brand in the European toy market, the parks have not been able to attract many international tourists.
The Legoland Parks in California and Florida are not as popular as their European counterparts.
These were the weaknesses in the Legoland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The parks aim to provide a mixture of fun, adventure and education for children.
Children aged between 2 and 12 years and their families
Young families living in the USA and Europe
Logo-themed amusement park designed to provide an adventurous and educational experience for children
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Legoland. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute