Ashok Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ashok Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Ashok Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ashok Group to benchmark its business & performance as compared to the competitors. Ashok Group is one of the leading brands in the tourism and hospitality sector.

The article below lists the Ashok Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ashok Group SWOT Analysis:

SWOT Analysis of Ashok Group

For Ashok Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ashok Group Strengths

The strengths of Ashok Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ashok Group :

1. Government aided with a good workforce
2. Years of expertise in the hospitality sector
3. Brand equity and strong brand presence in India
4. Around 16 hotels across India. They are increasing their hold in India through the Ashok Alliance Hotels scheme

Ashok Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ashok Group SWOT Analysis:

1. Changing consumer behavior and requirements
2. Insufficient marketing and digitalization as compared to global players
3. No global presence as compared to other leading hotel chains


Ashok Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ashok Group SWOT Analysis:

1. Increasing desire to visit hotels with an air of authenticity

2. Hotel management is now a popular career choice, using their expertise to train the youth, hence, increasing manpower to be recruited
3. Increased influx of foreigners visiting the country looking to experience “Incredible India”

4. There is a shortage of rooms in the Indian Hotel Industry

5. Increase in business travel within the country

Ashok Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ashok Group are as mentioned:

1. Global leaders are increasing their penetration in the country
2. Competitors are offering more innovative services

3.Increasing terrorist attacks


Ashok Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ashok Group:

1.Taj Hotels
2.Oberoi Hotels
3.ITC Hotels

Hence this concludes the Ashok Group SWOT analysis.

Continue reading more about the brand/company.

About Ashok Group

Ashok Group Overview
Parent Company

India Tourism Development Corporation Limited (ITDC)

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s host to the world

USP

Represents Indian traditional grandeur

Ashok Group STP
Segmentation

Mid-Market and Upscale Segment

Target Market

Business and leisure travelers, foreigners

Positioning

Real representation of Indian hospitality


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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