SWOT analysis of Ashok Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Ashok Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ashok Group to benchmark its business & performance as compared to the competitors. Ashok Group is one of the leading brands in the tourism and hospitality sector.
The table below lists the Ashok Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ashok Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Ashok Group Brand Analysis | |
---|---|
Parent Company |
India Tourism Development Corporation Limited (ITDC) |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
India’s host to the world |
USP |
Represents Indian traditional grandeur |
Ashok Group STP | |
Segment |
Mid-Market and Upscale Segment |
Target Group |
Business and leisure travelers, foreigners |
Positioning |
Real representation of Indian hospitality |
SWOT Analysis of Ashok Group | |
Ashok Group Strengths |
Below are the Strengths in the SWOT Analysis of Ashok Group: 1. Government aided with a good workforce |
Ashok Group Weaknesses |
Here are the weaknesses in the Ashok Group SWOT Analysis: 1. Changing consumer behavior and requirements |
Ashok Group Opportunities |
Following are the Opportunities in Ashok Group SWOT Analysis: 1. Increasing desire to visit hotels with an air of authenticity 2. Hotel management is now a popular career choice, using their expertise to train the youth, hence, increasing manpower to be recruited 4. There is a shortage of rooms in the Indian Hotel Industry 5. Increase in business travel within the country |
Ashok Group Threats |
The threats in the SWOT Analysis of Ashok Group are as mentioned: 1. Global leaders are increasing their penetration in the country 3.Increasing terrorist attacks |
Ashok Group Competition | |
Ashok Group Competitors |
Below are the top 3 competitors of Ashok Group: 1.Taj Hotels |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ashok Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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