Ashok Group SWOT Analysis, Competitors & USP

India Tourism Development Corporation Limited (ITDC)

Hotels and Resorts

Tourism and Hospitality

India’s host to the world

Represents Indian traditional grandeur

Mid-Market and Upscale Segment

Business and leisure travelers, foreigners

Real representation of Indian hospitality

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ashok Group. Strengths are:

1. Government aided with a good workforce
2. Years of expertise in the hospitality sector
3. Brand equity and strong brand presence in India
4. Around 16 hotels across India. They are increasing their hold in India through the Ashok Alliance Hotels scheme

Here are the weaknesses in the Ashok Group SWOT Analysis:

1. Changing consumer behavior and requirements
2. Insufficient marketing and digitalization as compared to global players
3. No global presence as compared to other leading hotel chains

Following are the Opportunities in Ashok Group SWOT Analysis:

1. Increasing desire to visit hotels with an air of authenticity

2. Hotel management is now a popular career choice, using their expertise to train the youth, hence, increasing manpower to be recruited
3. Increased influx of foreigners visiting the country looking to experience “Incredible India”

4. There is a shortage of rooms in the Indian Hotel Industry

5. Increase in business travel within the country

The threats in the SWOT Analysis of Ashok Group are as mentioned:

1. Global leaders are increasing their penetration in the country
2. Competitors are offering more innovative services

3.Increasing terrorist attacks

Below are the top 3 Ashok Group competitors:

1.Taj Hotels
2.Oberoi Hotels
3.ITC Hotels