Ashok Group SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3855

SWOT analysis of Ashok Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ashok Group is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Ashok Group competitors and elaborates Ashok Group segmentation, targeting, positioning & USP.

Ashok Group

Parent Company

India Tourism Development Corporation Limited (ITDC)

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s host to the world

USP

Represents Indian traditional grandeur

Ashok Group STP

Segment

Mid-Market and Upscale Segment

Target Group

Business and leisure travelers, foreigners

Positioning

Real representation of Indian hospitality

Ashok Group SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ashok Group. Strengths are:

1. Government aided with a good workforce
2. Years of expertise in the hospitality sector
3. Brand equity and strong brand presence in India
4. Around 16 hotels across India. They are increasing their hold in India through the Ashok Alliance Hotels scheme

Weaknesses

Here are the weaknesses in the Ashok Group SWOT Analysis:

1. Changing consumer behavior and requirements
2. Insufficient marketing and digitalization as compared to global players
3. No global presence as compared to other leading hotel chains

Opportunities

Following are the Opportunities in Ashok Group SWOT Analysis:

1. Increasing desire to visit hotels with an air of authenticity

2. Hotel management is now a popular career choice, using their expertise to train the youth, hence, increasing manpower to be recruited
3. Increased influx of foreigners visiting the country looking to experience “Incredible India”

4. There is a shortage of rooms in the Indian Hotel Industry

5. Increase in business travel within the country

Threats

The threats in the SWOT Analysis of Ashok Group are as mentioned:

1. Global leaders are increasing their penetration in the country
2. Competitors are offering more innovative services

3.Increasing terrorist attacks

Ashok Group Competition

Competitors

Below are the top 3 Ashok Group competitors:

1.Taj Hotels
2.Oberoi Hotels
3.ITC Hotels


The brandguide table above concludes the Ashok Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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