Published in Tourism and Hospitality category by MBA Skool Team
Best Western is one of the leading brands in the tourism and hospitality sector. Best Western SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Best Western:
Associated with hotels in over 80 countries, over 4100 hotels
One of the World’s Largest Hotel Chain
Hotels have their own identity and flair along with International level services that they have to incorporate in their offerings as a Best Western member
Hotels are located in good areas across the world
Best Western Travel Card has successfully increased sales and repeat visits
Above are the strengths in the SWOT Analysis of Best Western. The strengths of Best Western looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Best Western Weaknesses
Since Best Western does not interfere with management of member hotels, quality control gets difficult and limited accountability
Competition from international hotel chains means limited market share growth
These were the weaknesses in the Best Western SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Best Western is a voluntary and democratic association of private hoteliers for the purpose of increasing profits through joint marketing & sales and cross selling.
Best Western STP
Mid-market and upscale segment
Leisure travelers, business travelers from the mid-market and upscale segment
A family of hotels that ensures high quality service across all member hotels, looking at a long term commitment with guests, members and employees.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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