Best Western SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 13190

SWOT analysis of Best Western analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Best Western SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Best Western to benchmark its business & performance as compared to the competitors and industry. Best Western is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Best Western competitors and elaborates Best Western market segmentation, target group, positioning & Unique Selling Proposition (USP).

Best Western SWOT, Competitors, Marketing STP & Brand analysis Table
Best Western Brand Analysis
Parent Company

Holiday Inn


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

The World’s Largest Hotel Chain


Best Western is a voluntary and democratic association of private hoteliers for the purpose of increasing profits through joint marketing & sales and cross selling.

Best Western STP

Mid-market and upscale segment

Target Group

Leisure travelers, business travelers from the mid-market and upscale segment


A family of hotels that ensures high quality service across all member hotels, looking at a long term commitment with guests, members and employees.

Best Western SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Best Western. Strengths are:

1. Associated with hotels in over 80 countries, over 4100 hotels
2. One of the World’s Largest Hotel Chain
3. Hotels have their own identity and flair along with International level services that they have to incorporate in their offerings as a Best Western member

4. Hotels are located in good areas across the world

5. Best Western Travel Card has successfully increased sales and repeat visits


Here are the weaknesses in the Best Western SWOT Analysis:

1. Since Best Western does not interfere with management of member hotels, quality control gets difficult and limited accountability
2. Competition from international hotel chains means limited market share growth


Following are the Opportunities in Best Western SWOT Analysis:

1. Digitalization and more online presence
2. The economic conditions will improve occupancy rates in the mid-market segments
3. More penetration in emerging economies


The threats in the SWOT Analysis of Best Western are as mentioned:

1. Big chains are entering new markets
2. Changing market conditions, down economy

Best Western Competition

Below are the top 4 Best Western competitors:

1. Marriott International
2.Choice Hotels
3.Starwood Hotels and Resorts

4. Hilton Hotels and Resorts

The brandguide table above concludes the Best Western SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Best Western. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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