Best Western SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Best Western SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Best Western, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Best Western to benchmark its business & performance as compared to the competitors, and make strategic improvements. Best Western is one of the leading brands in the tourism and hospitality sector.

The article below lists the Best Western SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Best Western SWOT Analysis:

SWOT Analysis of Best Western

For Best Western, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Best Western Strengths

The strengths of Best Western looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Best Western :

1. Associated with hotels in over 80 countries, over 4100 hotels
2. One of the World’s Largest Hotel Chain
3. Hotels have their own identity and flair along with International level services that they have to incorporate in their offerings as a Best Western member

4. Hotels are located in good areas across the world

5. Best Western Travel Card has successfully increased sales and repeat visits

Best Western Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Best Western SWOT Analysis:

1. Since Best Western does not interfere with management of member hotels, quality control gets difficult and limited accountability
2. Competition from international hotel chains means limited market share growth

Best Western Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Best Western SWOT Analysis:

1. Digitalization and more online presence
2. The economic conditions will improve occupancy rates in the mid-market segments
3. More penetration in emerging economies

Best Western Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Best Western are as mentioned:

1. Big chains are entering new markets
2. Changing market conditions, down economy

Best Western Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Best Western:

1. Marriott International
2.Choice Hotels
3.Starwood Hotels and Resorts

4. Hilton Hotels and Resorts

Hence this concludes the Best Western SWOT analysis.

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About Best Western

Best Western Overview
Parent Company

Holiday Inn


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

The World’s Largest Hotel Chain


Best Western is a voluntary and democratic association of private hoteliers for the purpose of increasing profits through joint marketing & sales and cross selling.

Best Western STP

Mid-market and upscale segment

Target Market

Leisure travelers, business travelers from the mid-market and upscale segment


A family of hotels that ensures high quality service across all member hotels, looking at a long term commitment with guests, members and employees.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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