Best Western SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Here is a detailed SWOT analysis of Best Western covering strengths, weaknesses, opportunities and threats.

Best Western Strengths

  1. Associated with hotels in over 80 countries, over 4100 hotels
  2. One of the World’s Largest Hotel Chain
  3. Hotels have their own identity and flair along with International level services that they have to incorporate in their offerings as a Best Western member
  4. Hotels are located in good areas across the world
  5. Best Western Travel Card has successfully increased sales and repeat visits

Above are the strengths in the SWOT Analysis of Best Western. The strengths of Best Western looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Best Western Weaknesses

  1. Since Best Western does not interfere with management of member hotels, quality control gets difficult and limited accountability
  2. Competition from international hotel chains means limited market share growth

These were the weaknesses in the Best Western SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Best Western

Best Western Opportunities

  1. Digitalization and more online presence
  2. The economic conditions will improve occupancy rates in the mid-market segments
  3. More penetration in emerging economies

Above we covered the opportunities in Best Western SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Best Western Threats

  1. Big chains are entering new markets
  2. Changing market conditions, down economy

The threats in the SWOT Analysis of Best Western are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Best Western SWOT analysis.

Continue reading more about the brand/company.

About Best Western

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Best Western Overview
Parent Company

Holiday Inn

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

The World’s Largest Hotel Chain

USP

Best Western is a voluntary and democratic association of private hoteliers for the purpose of increasing profits through joint marketing & sales and cross selling.

Best Western STP
Segmentation

Mid-market and upscale segment

Target Market

Leisure travelers, business travelers from the mid-market and upscale segment

Positioning

A family of hotels that ensures high quality service across all member hotels, looking at a long term commitment with guests, members and employees.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Best Western. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin