Carlson Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 5657

SWOT analysis of Carlson Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. Carlson Hotels is one of the leading brands in the tourism and hospitality sector. In addition to SWOT Analysis, the table below also lists the top Carlson Hotels competitors and elaborates Carlson Hotels segmentation, targeting, positioning & USP.

Carlson Hotels

Parent Company

Carlson Rezidor Hotel Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Worldwide World Class Hospitality and travel

USP

Innovation in services offered

Carlson Hotels STP

Segment

Upscale, Mid-market, upper mid-scale

Target Group

Business travelers, leisure travelers, honeymooners

Positioning

Consistent, high quality and innovative service for customers belonging to variety of segments

Carlson Hotels SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carlson Hotels. Strengths are:

1. Innovations in service (eg. First hotel with complimentary internet connection)
2. Owns above 1300 hotels in more than 150 countries across the globe
3. Their Ambition 2015 strategy (To be No 1) has led to rapid growth
4. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

5. High customer satisfaction

Weaknesses

Here are the weaknesses in the Carlson Hotels SWOT Analysis:

1. Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline

2. Limited market share due to tough competition from international and domestic players

Opportunities

Following are the Opportunities in Carlson Hotels SWOT Analysis:

1. The current market will lead to growth of mid-market segment
2. Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio
3. BRICS countries are said to be the emerging markets in the hospitality sector

Threats

The threats in the SWOT Analysis of Carlson Hotels are as mentioned:

1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

Carlson Hotels Competition

Competitors

Below are the top 6 Carlson Hotels competitors:

1.Marriott International
2.Best Western Hotels
3.Hyatt Hotels

4. Hilton

5. Starwood

6. Wyndham


The brandguide table above concludes the Carlson Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Carlson Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin