Carlson Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 5741

SWOT analysis of Carlson Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Carlson Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carlson Hotels to benchmark its business & performance as compared to the competitors and industry. Carlson Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Carlson Hotels competitors and elaborates Carlson Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Carlson Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Carlson Hotels Brand Analysis
Parent Company

Carlson Rezidor Hotel Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Worldwide World Class Hospitality and travel


Innovation in services offered

Carlson Hotels STP

Upscale, Mid-market, upper mid-scale

Target Group

Business travelers, leisure travelers, honeymooners


Consistent, high quality and innovative service for customers belonging to variety of segments

Carlson Hotels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carlson Hotels. Strengths are:

1. Innovations in service (eg. First hotel with complimentary internet connection)
2. Owns above 1300 hotels in more than 150 countries across the globe
3. Their Ambition 2015 strategy (To be No 1) has led to rapid growth
4. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

5. High customer satisfaction


Here are the weaknesses in the Carlson Hotels SWOT Analysis:

1. Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline

2. Limited market share due to tough competition from international and domestic players


Following are the Opportunities in Carlson Hotels SWOT Analysis:

1. The current market will lead to growth of mid-market segment
2. Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio
3. BRICS countries are said to be the emerging markets in the hospitality sector


The threats in the SWOT Analysis of Carlson Hotels are as mentioned:

1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

Carlson Hotels Competition

Below are the top 6 Carlson Hotels competitors:

1.Marriott International
2.Best Western Hotels
3.Hyatt Hotels

4. Hilton

5. Starwood

6. Wyndham

The brandguide table above concludes the Carlson Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Carlson Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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