Carlson Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 5314

SWOT Analysis of Carlson Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carlson Hotels

Parent Company

Carlson Rezidor Hotel Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Worldwide World Class Hospitality and travel


Innovation in services offered

Carlson Hotels STP


Upscale, Mid-market, upper mid-scale

Target Group

Business travelers, leisure travelers, honeymooners


Consistent, high quality and innovative service for customers belonging to variety of segments

Carlson Hotels SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carlson Hotels :

1. Innovations in service (eg. First hotel with complimentary internet connection)
2. Owns above 1300 hotels in more than 150 countries across the globe
3. Their Ambition 2015 strategy (To be No 1) has led to rapid growth
4. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

5. High customer satisfaction


1. Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline

2. Limited market share due to tough competition from international and domestic players


1. The current market will lead to growth of mid-market segment
2. Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio
3. BRICS countries are said to be the emerging markets in the hospitality sector


1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

Carlson Hotels Competition


Below are the 6 main Carlson Hotels competitors :

1.Marriott International
2.Best Western Hotels
3.Hyatt Hotels

4. Hilton

5. Starwood

6. Wyndham

The brandguide table above concludes the Carlson Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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