Published in Tourism and Hospitality category by MBA Skool Team
Carlson Hotels is one of the leading brands in the tourism and hospitality sector. Carlson Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Carlson Hotels:
Innovations in service (eg. First hotel with complimentary internet connection)
Owns above 1300 hotels in more than 150 countries across the globe
Their Ambition 2015 strategy (To be No 1) has led to rapid growth
Partnership with travel agents and optimization of revenue is helping them increase their profit margin
High customer satisfaction
Above are the strengths in the SWOT Analysis of Carlson Hotels. The strengths of Carlson Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Carlson Hotels Weaknesses
Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline
Limited market share due to tough competition from international and domestic players
These were the weaknesses in the Carlson Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Carlson Hotels Opportunities
The current market will lead to growth of mid-market segment
Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio
BRICS countries are said to be the emerging markets in the hospitality sector
Above we covered the opportunities in Carlson Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Carlson Hotels Threats
Other International chains are entering new markets like India, Brazil as well
There is political turbulence, globally, which may hamper the hospitality sector
The threats in the SWOT Analysis of Carlson Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Business travelers, leisure travelers, honeymooners
Consistent, high quality and innovative service for customers belonging to variety of segments
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Carlson Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute