Carlson Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Carlson Rezidor Hotel Group

Hotels and Resorts

Tourism and Hospitality

Worldwide World Class Hospitality and travel

Innovation in services offered

Upscale, Mid-market, upper mid-scale

Business travelers, leisure travelers, honeymooners

Consistent, high quality and innovative service for customers belonging to variety of segments

Below are the Strengths in the SWOT Analysis of Carlson Hotels:

1. Innovations in service (eg. First hotel with complimentary internet connection)
2. Owns above 1300 hotels in more than 150 countries across the globe
3. Their Ambition 2015 strategy (To be No 1) has led to rapid growth
4. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

5. High customer satisfaction

Here are the weaknesses in the Carlson Hotels SWOT Analysis:

1. Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline

2. Limited market share due to tough competition from international and domestic players

Following are the Opportunities in Carlson Hotels SWOT Analysis:

1. The current market will lead to growth of mid-market segment
2. Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio
3. BRICS countries are said to be the emerging markets in the hospitality sector

The threats in the SWOT Analysis of Carlson Hotels are as mentioned:

1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

Below are the top 6 Carlson Hotels competitors:

1.Marriott International
2.Best Western Hotels
3.Hyatt Hotels

4. Hilton

5. Starwood

6. Wyndham