Carlson Hotels SWOT Analysis
Here is a detailed SWOT analysis of Carlson Hotels covering strengths, weaknesses, opportunities and threats.
Carlson Hotels Strengths
- Innovations in service (eg. First hotel with complimentary internet connection)
- Owns above 1300 hotels in more than 150 countries across the globe
- Their Ambition 2015 strategy (To be No 1) has led to rapid growth
- Partnership with travel agents and optimization of revenue is helping them increase their profit margin
- High customer satisfaction
Above are the strengths in the SWOT Analysis of Carlson Hotels. The strengths of Carlson Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Carlson Hotels Weaknesses
- Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline
- Limited market share due to tough competition from international and domestic players
These were the weaknesses in the Carlson Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Carlson Hotels Opportunities
- The current market will lead to growth of mid-market segment
- Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio
- BRICS countries are said to be the emerging markets in the hospitality sector
Above we covered the opportunities in Carlson Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Carlson Hotels Threats
- Other International chains are entering new markets like India, Brazil as well
- There is political turbulence, globally, which may hamper the hospitality sector
The threats in the SWOT Analysis of Carlson Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Carlson Hotels SWOT analysis.
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About Carlson Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Carlson Hotels Overview | |
|---|---|
| Parent Company |
Carlson Rezidor Hotel Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Worldwide World Class Hospitality and travel |
| USP |
Innovation in services offered |
| Carlson Hotels STP | |
| Segmentation |
Upscale, Mid-market, upper mid-scale |
| Target Market |
Business travelers, leisure travelers, honeymooners |
| Positioning |
Consistent, high quality and innovative service for customers belonging to variety of segments |
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