Carlson Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Carlson Hotels SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Carlson Hotels, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carlson Hotels to benchmark its business & performance as compared to the competitors, and make strategic improvements. Carlson Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Carlson Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Carlson Hotels SWOT Analysis:

SWOT Analysis of Carlson Hotels

For Carlson Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Carlson Hotels Strengths

The strengths of Carlson Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Carlson Hotels :

1. Innovations in service (eg. First hotel with complimentary internet connection)
2. Owns above 1300 hotels in more than 150 countries across the globe
3. Their Ambition 2015 strategy (To be No 1) has led to rapid growth
4. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

5. High customer satisfaction

Carlson Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Carlson Hotels SWOT Analysis:

1. Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline

2. Limited market share due to tough competition from international and domestic players

Carlson Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Carlson Hotels SWOT Analysis:

1. The current market will lead to growth of mid-market segment
2. Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio
3. BRICS countries are said to be the emerging markets in the hospitality sector

Carlson Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Carlson Hotels are as mentioned:

1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

Carlson Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Carlson Hotels:

1.Marriott International
2.Best Western Hotels
3.Hyatt Hotels

4. Hilton

5. Starwood

6. Wyndham

Hence this concludes the Carlson Hotels SWOT analysis.

Continue reading more about the brand/company.

About Carlson Hotels

Carlson Hotels Overview
Parent Company

Carlson Rezidor Hotel Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Worldwide World Class Hospitality and travel


Innovation in services offered

Carlson Hotels STP

Upscale, Mid-market, upper mid-scale

Target Market

Business travelers, leisure travelers, honeymooners


Consistent, high quality and innovative service for customers belonging to variety of segments

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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