Universal Studios SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 21, 2021

SWOT analysis of Universal Studios analyses the brand by its strengths, weaknesses, opportunities & threats. In Universal Studios SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Universal Studios to benchmark its business & performance as compared to the competitors. Universal Studios is one of the leading brands in the tourism and hospitality sector.

The table below lists the Universal Studios SWOT (Strengths, Weaknesses, Opportunities, Threats), top Universal Studios competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Universal Studios SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Universal Studios Brand Analysis
Parent Company

NBC Universal - Universal Parks & Resorts


Amusement & Theme Parks


Tourism and Hospitality

Tagline/ Slogan

See the Stars, Ride the Movies;  Jump Into the Action


A unique theme park based on the entertainment industry, particularly, movies and television

Universal Studios STP

People belonging to all age groups

Target Group

Youngsters and tourist families from all over the world


The park has amazing offerings for all the fans of the movies and television

SWOT Analysis of Universal Studios
Universal Studios Strengths

Below are the Strengths in the SWOT Analysis of Universal Studios:

1. Universal Studios are one of the most visited theme parks globally with nearly 50 millions visitors annually

2. The theme in USA is spread over a large area with six different theme areas, one of which is Hollywood

3. Universal Studios features some very popular characters like Popeye, Simpsons, Jurassic Park, Back to the Future, ScoobyDoo etc. who have great merchandising capacity.

4. Universal parks & resorts have there presence in countries like USA, Japan, Singapore

5. More than 20,000 people are employed with the company worldwide

6. Universal Studios have a very high brand recall owing to the high experience they offer to the customers

7. The theme park addresses to all age groups with its rides, roller-coasters, food mall, parades etc.

Universal Studios Weaknesses

Here are the weaknesses in the Universal Studios SWOT Analysis:

1. To maintain its brand equity, the park has to spend heavily which means limited margins

2. The theme park business is vulnerable to economic recessions, pandemic etc.

Universal Studios Opportunities

Following are the Opportunities in Universal Studios SWOT Analysis:

1. With the newer rides & characters, the parks can hope to attract many visitors

2. Universal Studios can look to expand at other popular international destinations

3. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase & retain its customer base.

Universal Studios Threats

The threats in the SWOT Analysis of Universal Studios are as mentioned:

1. The park operates in a very competitive environment, where lack of innovation can prove to be a disaster

2. Economic recessions, pandemics can lead to lower tourism, thereby impacting the business severely

Universal Studios Competition
Universal Studios Competitors

Below are the top 4 competitors of Universal Studios:

1. Disneyland

2. SeaWorld Parks

3. Legoland

4. Six Flags

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Universal Studios. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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