Universal Studios Theme Parks SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 31228

SWOT analysis of Universal Studios Theme Parks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Universal Studios Theme Parks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Universal Studios Theme Parks to benchmark its business & performance as compared to the competitors and industry. Universal Studios Theme Parks is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Universal Studios Theme Parks competitors and elaborates Universal Studios Theme Parks market segmentation, target group, positioning & Unique Selling Proposition (USP).

Universal Studios Theme Parks SWOT, Competitors, Marketing STP & Brand analysis Table
Universal Studios Theme Parks Brand Analysis
Parent Company

NBC Universal


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

See the Stars, Ride the Movies;  Jump Into the Action


A unique theme park based on the entertainment industry, particularly, movies and television

Universal Studios Theme Parks STP

People belonging to all age groups

Target Group

Youngsters and families from USA and tourists from all over the world


The park has amazing offerings for all the fans of the movies and television.

Universal Studios Theme Parks SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Universal Studios Theme Parks. Strengths are:

1. It is the one of the most visited theme park in the US with more than 5 million visitors every year.
2. The theme is spread over a large area with six different theme areas, one of which is Hollywood.
3. The park features some very popular characters like Popeye, Simpsons, Marilyn Monroe, ScoobyDoo etc. who have great merchandising capacity.
4. The theme park is operated by Universal Parks and Resorts which is a reputed brand worldwide.


Here are the weaknesses in the Universal Studios Theme Parks SWOT Analysis:

1.  The park depends excessively on the popularity of the characters it features for marketing purposes
2. The park has limited water rides and roller coasters


Following are the Opportunities in Universal Studios Theme Parks SWOT Analysis:

1. With the up-coming simulator ride based on Despicable Me, the park can hope to attract many visitors.
2. Apart from the usual rides, the annual events and shows have great crowd pulling potential.
3. The theme on which the park is based is very popular and enjoys a huge fan following, which the park can take advantage of.

4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base.

5. By introducing new attractions from time to time, the park can attract more and more visitors.


The threats in the SWOT Analysis of Universal Studios Theme Parks are as mentioned:

1. The park operates in a very competitive environment, where lack of innovation can prove to be a disaster.
2. It faces its greatest threat from its sister theme parks viz. Islands of Adventure, Wet ‘n Wild and CityWalk.
3. Due to the proximity of Walt Disney’s Magic Kingdom, the park invites constant comparison with the Disney brand, world leaders in theme parks.

Universal Studios Theme Parks Competition

Below are the top 3 Universal Studios Theme Parks competitors:

1. Islands of Adventure
2. Walt Disney World Resort
3. Disneyland Park

The brandguide table above concludes the Universal Studios Theme Parks SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Universal Studios Theme Parks. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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