Universal Studios Theme Parks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Universal Studios Theme Parks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Universal Studios Theme Parks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Universal Studios Theme Parks to benchmark its business & performance as compared to the competitors and industry. As of 2020, Universal Studios Theme Parks is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Universal Studios Theme Parks competitors and includes Universal Studios Theme Parks target market, segmentation, positioning & Unique Selling Proposition (USP).

Universal Studios Theme Parks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Universal Studios Theme Parks Brand Analysis
Parent Company

NBC Universal


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

See the Stars, Ride the Movies;  Jump Into the Action


A unique theme park based on the entertainment industry, particularly, movies and television

Universal Studios Theme Parks STP
Universal Studios Theme Parks Segmentation

People belonging to all age groups

Universal Studios Theme Parks Target Market

Youngsters and families from USA and tourists from all over the world

Universal Studios Theme Parks Positioning

The park has amazing offerings for all the fans of the movies and television.

Universal Studios Theme Parks SWOT Analysis
Universal Studios Theme Parks Strengths

Below are the Strengths in the SWOT Analysis of Universal Studios Theme Parks:

1. It is the one of the most visited theme park in the US with more than 5 million visitors every year.
2. The theme is spread over a large area with six different theme areas, one of which is Hollywood.
3. The park features some very popular characters like Popeye, Simpsons, Marilyn Monroe, ScoobyDoo etc. who have great merchandising capacity.
4. The theme park is operated by Universal Parks and Resorts which is a reputed brand worldwide.

Universal Studios Theme Parks Weaknesses

Here are the weaknesses in the Universal Studios Theme Parks SWOT Analysis:

1.  The park depends excessively on the popularity of the characters it features for marketing purposes
2. The park has limited water rides and roller coasters

Universal Studios Theme Parks Opportunities

Following are the Opportunities in Universal Studios Theme Parks SWOT Analysis:

1. With the up-coming simulator ride based on Despicable Me, the park can hope to attract many visitors.
2. Apart from the usual rides, the annual events and shows have great crowd pulling potential.
3. The theme on which the park is based is very popular and enjoys a huge fan following, which the park can take advantage of.

4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base.

5. By introducing new attractions from time to time, the park can attract more and more visitors.

Universal Studios Theme Parks Threats

The threats in the SWOT Analysis of Universal Studios Theme Parks are as mentioned:

1. The park operates in a very competitive environment, where lack of innovation can prove to be a disaster.
2. It faces its greatest threat from its sister theme parks viz. Islands of Adventure, Wet ‘n Wild and CityWalk.
3. Due to the proximity of Walt Disney’s Magic Kingdom, the park invites constant comparison with the Disney brand, world leaders in theme parks.

Universal Studios Theme Parks Competition

Below are the top 3 Universal Studios Theme Parks competitors:

1. Islands of Adventure
2. Walt Disney World Resort
3. Disneyland Park

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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