Published in Tourism and Hospitality category by MBA Skool Team
Universal Studios is one of the leading brands in the tourism and hospitality sector. Universal Studios SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Universal Studios:
Universal Studios are one of the most visited theme parks globally with nearly 50 millions visitors annually
The theme in USA is spread over a large area with six different theme areas, one of which is Hollywood
Universal Studios features some very popular characters like Popeye, Simpsons, Jurassic Park, Back to the Future, ScoobyDoo etc. who have great merchandising capacity.
Universal parks & resorts have there presence in countries like USA, Japan, Singapore
More than 20,000 people are employed with the company worldwide
Universal Studios have a very high brand recall owing to the high experience they offer to the customers
The theme park addresses to all age groups with its rides, roller-coasters, food mall, parades etc.
Above are the strengths in the SWOT Analysis of Universal Studios. The strengths of Universal Studios looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Universal Studios Weaknesses
To maintain its brand equity, the park has to spend heavily which means limited margins
The theme park business is vulnerable to economic recessions, pandemic etc.
These were the weaknesses in the Universal Studios SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
See the Stars, Ride the Movies; Jump Into the Action
A unique theme park based on the entertainment industry, particularly, movies and television
Universal Studios STP
People belonging to all age groups
Youngsters and tourist families from all over the world
The park has amazing offerings for all the fans of the movies and television
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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