DHL SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 26731

SWOT analysis of DHL analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DHL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DHL to benchmark its business & performance as compared to the competitors and industry. DHL is one of the leading brands in the transport and logistics sector. The table below also lists the top DHL competitors and elaborates DHL market segmentation, target group, positioning & Unique Selling Proposition (USP).

DHL SWOT, Competitors, Marketing STP & Brand analysis Table
DHL Brand Analysis
Parent Company

Deutsche Post DHL

Category

Express Logistics

Sector

Transport and Logistics

Tagline/ Slogan

Excellence. Simply Delivered; We move the world; No One Knows Asia Pacific Like We Do

USP

World market leader in sea and air mail

DHL STP
Segment

Global, regional & local customers who need express logistics

Target Group

Price conscious customers who require a consistent level of service; Customers driven primarily by reliable delivery

Positioning

Proactive Solutions; Personal Commitment

DHL SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DHL. Strengths are:

1.It has the leading share of the worldwide air cargo market

2.Network in more than 220 countries and territories and about 275,000 employees worldwide

3.Received position in the magazine’s “World’s Top 50 Cargo Airlines” list

4.More focus on central procurement & E-procurement

5.It gives the most inclusive worldwide freight service in the industry

Weaknesses

Here are the weaknesses in the DHL SWOT Analysis:

1.Government owned competitors

2. Since this is a competitive segment, the market share growth is limited

Opportunities

Following are the Opportunities in DHL SWOT Analysis:

1. Tie-ups with corporate and business houses
2. Opportunities in Financial markets
3.Global expansion

Threats

The threats in the SWOT Analysis of DHL are as mentioned:

1. Tremendous increase in e-commerce
2.Natural disasters and turbulent economies
3. Declination of traditional services (Letters) due to electronic communication

DHL Competition
Competitors

Below are the top 2 DHL competitors:

1.FedEx
2.UPS Airlines

The brandguide table above concludes the DHL SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DHL. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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