Published in Transport and Logistics category by MBA Skool Team
DHL is one of the leading brands in the transport and logistics sector. DHL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of DHL:
DHL is one the world's leading courier and air cargo player
DHL has a distribution network in more than 220 countries and territories with more than 300,000 employees worldwide
The company has been recognized and awarded for its global services and delivery solutions regularly
The company has a core focus on central procurement & e-procurement
DHL provides the most inclusive worldwide freight service in the industry
The annual revenue of the company is around $20 billion
DHL is known to deliver more than 1.5 billion packages every year across the world
As a part of its environmental initiative, the company has started using hybrid vehicles as well as electric vehicles
The brand provides real-time efficient online tracking of all goods as a part of its customer experience
Above are the strengths in the SWOT Analysis of DHL. The strengths of DHL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
With the growth of internet, there has been a consistent decline in sending documentation via couriers
Since this is a competitive segment, the market share growth is limited
These were the weaknesses in the DHL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Excellence. Simply Delivered; We move the world; No One Knows Asia Pacific Like We Do
World market leader in sea and air mail
Global, regional & local customers who need express logistics
Price conscious customers who require a consistent level of service; Customers driven primarily by reliable delivery
Proactive Solutions; Personal Commitment
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to DHL. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute