DHL SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 28328

SWOT analysis of DHL analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DHL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DHL to benchmark its business & performance as compared to the competitors and industry. DHL is one of the leading brands in the transport and logistics sector. The table below also lists the top DHL competitors and elaborates DHL market segmentation, target group, positioning & Unique Selling Proposition (USP).

DHL SWOT, Competitors, Marketing STP & Brand analysis Table
DHL Brand Analysis
Parent Company

Deutsche Post DHL


Express Logistics


Transport and Logistics

Tagline/ Slogan

Excellence. Simply Delivered; We move the world; No One Knows Asia Pacific Like We Do


World market leader in sea and air mail


Global, regional & local customers who need express logistics

Target Group

Price conscious customers who require a consistent level of service; Customers driven primarily by reliable delivery


Proactive Solutions; Personal Commitment

DHL SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DHL. Strengths are:

1.It has the leading share of the worldwide air cargo market

2.Network in more than 220 countries and territories and about 275,000 employees worldwide

3.Received position in the magazine’s “World’s Top 50 Cargo Airlines” list

4.More focus on central procurement & E-procurement

5.It gives the most inclusive worldwide freight service in the industry


Here are the weaknesses in the DHL SWOT Analysis:

1.Government owned competitors

2. Since this is a competitive segment, the market share growth is limited


Following are the Opportunities in DHL SWOT Analysis:

1. Tie-ups with corporate and business houses
2. Opportunities in Financial markets
3.Global expansion


The threats in the SWOT Analysis of DHL are as mentioned:

1. Tremendous increase in e-commerce
2.Natural disasters and turbulent economies
3. Declination of traditional services (Letters) due to electronic communication

DHL Competition

Below are the top 2 DHL competitors:

2.UPS Airlines

The brandguide table above concludes the DHL SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DHL. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin