Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of DTDC analyses the brand by its strengths, weaknesses, opportunities & threats. In DTDC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like DTDC to benchmark its business & performance as compared to the competitors. DTDC is one of the leading brands in the transport and logistics sector.
The article below lists the DTDC SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the DTDC SWOT Analysis:
For DTDC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of DTDC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of DTDC :
1. Good delivery service in over 3700 Indian locations and 240 international locations 2. Pioneers through Franchise Business 3. Good Sales and customer support 4. Web based tracking
5. Delivers approx 10 million Parcels a month
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the DTDC SWOT Analysis:
1. New in e-commerce businesses and retail stores that will sell air tickets and phone recharges 2. Company finds it difficult to set up retail stores and logistics networks simultaneously 3.Lack of awareness among the Indian shippers
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in DTDC SWOT Analysis:
1.Few players in the organized sector 2.It is a debt free company which can be help for rapid expansion 3.Acquiring stake in other companies can be utilized to penetrate and consolidate its presence all over Asia
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of DTDC are as mentioned:
1.Taxes across the border can impede DTDC’s growth plans 2.Service complains of customers can portray bad image 3.Local companies with very low charges
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of DTDC:
Those seeking top of the line service at below market leader prices
India’s Largest Domestic Delivery Network Company
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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