DTDC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of DTDC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DTDC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DTDC to benchmark its business & performance as compared to the competitors and industry. As of 2020, DTDC is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top DTDC competitors and includes DTDC target market, segmentation, positioning & Unique Selling Proposition (USP).

DTDC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DTDC Brand Analysis
Parent Company



Courier and Cargo


Transport and Logistics

Tagline/ Slogan

Delivering Value


It delivers to the remotest places in India

DTDC Segmentation

Businesses & Individual with transportation needs

DTDC Target Market

Those seeking top of the line service at below market leader prices

DTDC Positioning

India’s Largest Domestic Delivery Network Company

DTDC SWOT Analysis
DTDC Strengths

Below are the Strengths in the SWOT Analysis of DTDC:

1. Good delivery service in over 3700 Indian locations and 240 international locations
2. Pioneers through Franchise Business
3. Good Sales and customer support
4. Web based tracking

5. Delivers approx 10 million Parcels a month

DTDC Weaknesses

Here are the weaknesses in the DTDC SWOT Analysis:

1. New in e-commerce businesses and retail stores that will sell air tickets and phone recharges
2. Company finds it difficult to set up retail stores and logistics networks simultaneously
3.Lack of awareness among the Indian shippers

DTDC Opportunities

Following are the Opportunities in DTDC SWOT Analysis:

1.Few players in the organized sector
2.It is a debt free company which can be help for rapid expansion
3.Acquiring stake in other companies can be utilized to penetrate and consolidate its presence all over Asia

DTDC Threats

The threats in the SWOT Analysis of DTDC are as mentioned:

1.Taxes across the border can impede DTDC’s growth plans
2.Service complains of customers can portray bad image
3.Local companies with very low charges

DTDC Competition

Below are the top 4 DTDC competitors:

4. DHL

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DTDC. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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