DTDC SWOT Analysis
DTDC is one of the leading brands in the transport and logistics sector. DTDC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of DTDC:
Quick Glance:
DTDC Strengths
- Good delivery service in over 3700 Indian locations and 240 international locations
- Pioneers through Franchise Business
- Good Sales and customer support
- Web based tracking
- Delivers approx 10 million Parcels a month
Above are the strengths in the SWOT Analysis of DTDC. The strengths of DTDC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
DTDC Weaknesses
- New in e-commerce businesses and retail stores that will sell air tickets and phone recharges
- Company finds it difficult to set up retail stores and logistics networks simultaneously
- Lack of awareness among the Indian shippers
These were the weaknesses in the DTDC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
DTDC Opportunities
- Few players in the organized sector
- It is a debt free company which can be help for rapid expansion
- Acquiring stake in other companies can be utilized to penetrate and consolidate its presence all over Asia
Above we covered the opportunities in DTDC SWOT Analysis. The opportunities for any brand can include prospects of future growth.
DTDC Threats
- Taxes across the border can impede DTDC’s growth plans
- Service complains of customers can portray bad image
- Local companies with very low charges
The threats in the SWOT Analysis of DTDC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the DTDC SWOT analysis.
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About DTDC
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| DTDC Overview | |
|---|---|
| Parent Company |
DTDC |
| Category |
Courier and Cargo |
| Sector | |
| Tagline/ Slogan |
Delivering Value |
| USP |
It delivers to the remotest places in India |
| DTDC STP | |
| Segmentation |
Businesses & Individual with transportation needs |
| Target Market |
Those seeking top of the line service at below market leader prices |
| Positioning |
India’s Largest Domestic Delivery Network Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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