Kerry Logistics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kerry Logistics analyses the brand by its strengths, weaknesses, opportunities & threats. In Kerry Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kerry Logistics to benchmark its business & performance as compared to the competitors. Kerry Logistics is one of the leading brands in the transport and logistics sector.

The article below lists the Kerry Logistics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kerry Logistics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Kerry Logistics

Kerry Logistics Overview
Parent Company

Kerry Logistics

Category

Freight forwarding, express parcel delivery and contract logistics

Sector

Transport and Logistics

Tagline/ Slogan

Your Problems Our Solutions

USP

Expertise in the Dangerous Good and Non-Dangerous Goods sectors

Kerry Logistics STP
Segmentation

Businesses with need of national & international transportation

Target Market

Electronics & Technology, Fashion, FMCG, Food & Beverage, Automotive, Pharmaceutical & Healthcare, Industrial chemicals

Positioning

Leading logistics brand in Hong Kong

SWOT Analysis of Kerry Logistics

For Kerry Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Kerry Logistics SWOT Analysis:

Kerry Logistics Strengths

The strengths of Kerry Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kerry Logistics :

1. It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’
2. Consistent investment in assets
3. Strong focus in Chinese market
4. It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles

5. It has won the award for Asian 3PL of the Year at the prestigious Supply Chain Asia Logistics Awards in Shanghai

Kerry Logistics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kerry Logistics SWOT Analysis:

1. Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay

2. Despite excellent performance, the brand recall is limited and lesser that global giants


Kerry Logistics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kerry Logistics SWOT Analysis:

1.It can expand through mergers & acquisitions in various sectors
2.It can target outside market effectively since it has presence in many sectors


Kerry Logistics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kerry Logistics are as mentioned:

1. Japan’s devastating earthquake
2. Growing exposure to the volatile Chinese market
3. Weak global economic conditions and the governments’ austerity
measures

Kerry Logistics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kerry Logistics:

1.DHL
2.Panalpina
3.C.H.Robinson


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kerry Logistics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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