Kerry Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3761

SWOT Analysis of Kerry Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kerry Logistics

Parent Company

Kerry Logistics


Freight forwarding, express parcel delivery and contract logistics


Transportation & Logistics

Tagline/ Slogan

Your Problems Our Solutions


Expertise in the Dangerous Good and Non-Dangerous Goods sectors



Businesses with need of national & international transportation

Target Group

Electronics & Technology, Fashion, FMCG, Food & Beverage, Automotive, Pharmaceutical & Healthcare, Industrial chemicals


Leading logistics brand in Hong Kong

SWOT Analysis


1. It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’
2. Consistent investment in assets
3. Strong focus in Chinese market
4. It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles

5. It has won the award for Asian 3PL of the Year at the prestigious Supply Chain Asia Logistics Awards in Shanghai


1. Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay

2. Despite excellent performance, the brand recall is limited and lesser that global giants


1.It can expand through mergers & acquisitions in various sectors
2.It can target outside market effectively since it has presence in many sectors


1. Japan’s devastating earthquake
2. Growing exposure to the volatile Chinese market
3. Weak global economic conditions and the governments’ austerity




The table above concludes the Kerry Logistics SWOT analysis along with its marketing and brand parameters.


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