Published in Transport and Logistics category by MBA Skool Team
Kerry Logistics is one of the leading brands in the transport and logistics sector. Kerry Logistics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kerry Logistics:
It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’
Consistent investment in assets
Strong focus in Chinese market
It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles
It has won the award for Asian 3PL of the Year at the prestigious Supply Chain Asia Logistics Awards in Shanghai
Above are the strengths in the SWOT Analysis of Kerry Logistics. The strengths of Kerry Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kerry Logistics Weaknesses
Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay
Despite excellent performance, the brand recall is limited and lesser that global giants
These were the weaknesses in the Kerry Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kerry Logistics Opportunities
It can expand through mergers & acquisitions in various sectors
It can target outside market effectively since it has presence in many sectors
Above we covered the opportunities in Kerry Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kerry Logistics Threats
Japan’s devastating earthquake
Growing exposure to the volatile Chinese market
Weak global economic conditions and the governments’ austerity
The threats in the SWOT Analysis of Kerry Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kerry Logistics. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute