Kerry Logistics SWOT Analysis
Kerry Logistics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kerry Logistics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Kerry Logistics is one of the leading brands in the transport and logistics sector. The article below lists the Kerry Logistics SWOT and includes its target market, segmentation, positioning & USP.
In this article:
SWOT Analysis of Kerry Logistics
For Kerry Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Kerry Logistics Strengths
The strengths of Kerry Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Kerry Logistics :
1. It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’
2. Consistent investment in assets
3. Strong focus in Chinese market
4. It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles
5. It has won the award for Asian 3PL of the Year at the prestigious Supply Chain Asia Logistics Awards in Shanghai
Kerry Logistics Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kerry Logistics SWOT Analysis:
1. Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay
2. Despite excellent performance, the brand recall is limited and lesser that global giants
Kerry Logistics Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kerry Logistics SWOT Analysis:
1.It can expand through mergers & acquisitions in various sectors
2.It can target outside market effectively since it has presence in many sectors
Kerry Logistics Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kerry Logistics are as mentioned:
1. Japan’s devastating earthquake
2. Growing exposure to the volatile Chinese market
3. Weak global economic conditions and the governments’ austerity
measures
Similar to Kerry Logistics
Hence this concludes the Kerry Logistics SWOT analysis.
Continue reading more about the brand/company.
About Kerry Logistics
| Kerry Logistics Overview | |
|---|---|
| Parent Company |
Kerry Logistics |
| Category |
Freight forwarding, express parcel delivery and contract logistics |
| Sector | |
| Tagline/ Slogan |
Your Problems Our Solutions |
| USP |
Expertise in the Dangerous Good and Non-Dangerous Goods sectors |
| Kerry Logistics STP | |
| Segmentation |
Businesses with need of national & international transportation |
| Target Market |
Electronics & Technology, Fashion, FMCG, Food & Beverage, Automotive, Pharmaceutical & Healthcare, Industrial chemicals |
| Positioning |
Leading logistics brand in Hong Kong |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kerry Logistics. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
