Kerry Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kerry Logistics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kerry Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kerry Logistics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kerry Logistics is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kerry Logistics competitors and includes Kerry Logistics target market, segmentation, positioning & Unique Selling Proposition (USP).

Kerry Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kerry Logistics Brand Analysis
Parent Company

Kerry Logistics

Category

Freight forwarding, express parcel delivery and contract logistics

Sector

Transport and Logistics

Tagline/ Slogan

Your Problems Our Solutions

USP

Expertise in the Dangerous Good and Non-Dangerous Goods sectors

Kerry Logistics STP
Kerry Logistics Segmentation

Businesses with need of national & international transportation

Kerry Logistics Target Market

Electronics & Technology, Fashion, FMCG, Food & Beverage, Automotive, Pharmaceutical & Healthcare, Industrial chemicals

Kerry Logistics Positioning

Leading logistics brand in Hong Kong

Kerry Logistics SWOT Analysis
Kerry Logistics Strengths

Below are the Strengths in the SWOT Analysis of Kerry Logistics:

1. It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’
2. Consistent investment in assets
3. Strong focus in Chinese market
4. It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles

5. It has won the award for Asian 3PL of the Year at the prestigious Supply Chain Asia Logistics Awards in Shanghai

Kerry Logistics Weaknesses

Here are the weaknesses in the Kerry Logistics SWOT Analysis:

1. Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay

2. Despite excellent performance, the brand recall is limited and lesser that global giants

Kerry Logistics Opportunities

Following are the Opportunities in Kerry Logistics SWOT Analysis:

1.It can expand through mergers & acquisitions in various sectors
2.It can target outside market effectively since it has presence in many sectors

Kerry Logistics Threats

The threats in the SWOT Analysis of Kerry Logistics are as mentioned:

1. Japan’s devastating earthquake
2. Growing exposure to the volatile Chinese market
3. Weak global economic conditions and the governments’ austerity
measures

Kerry Logistics Competition
Competitors

Below are the top 3 Kerry Logistics competitors:

1.DHL
2.Panalpina
3.C.H.Robinson


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kerry Logistics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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