Kerry Logistics SWOT Analysis
Kerry Logistics is one of the leading brands in the transport and logistics sector. Kerry Logistics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kerry Logistics:
Quick Glance:
Kerry Logistics Strengths
- It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’
- Consistent investment in assets
- Strong focus in Chinese market
- It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles
- It has won the award for Asian 3PL of the Year at the prestigious Supply Chain Asia Logistics Awards in Shanghai
Above are the strengths in the SWOT Analysis of Kerry Logistics. The strengths of Kerry Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kerry Logistics Weaknesses
- Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay
- Despite excellent performance, the brand recall is limited and lesser that global giants
These were the weaknesses in the Kerry Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kerry Logistics Opportunities
- It can expand through mergers & acquisitions in various sectors
- It can target outside market effectively since it has presence in many sectors
Above we covered the opportunities in Kerry Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kerry Logistics Threats
- Japan’s devastating earthquake
- Growing exposure to the volatile Chinese market
- Weak global economic conditions and the governments’ austerity
- measures
The threats in the SWOT Analysis of Kerry Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kerry Logistics SWOT analysis.
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About Kerry Logistics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kerry Logistics Overview | |
|---|---|
| Parent Company |
Kerry Logistics |
| Category |
Freight forwarding, express parcel delivery and contract logistics |
| Sector | |
| Tagline/ Slogan |
Your Problems Our Solutions |
| USP |
Expertise in the Dangerous Good and Non-Dangerous Goods sectors |
| Kerry Logistics STP | |
| Segmentation |
Businesses with need of national & international transportation |
| Target Market |
Electronics & Technology, Fashion, FMCG, Food & Beverage, Automotive, Pharmaceutical & Healthcare, Industrial chemicals |
| Positioning |
Leading logistics brand in Hong Kong |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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