Kerry Logistics SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 6806

SWOT analysis of Kerry Logistics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kerry Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kerry Logistics to benchmark its business & performance as compared to the competitors and industry. Kerry Logistics is one of the leading brands in the transport and logistics sector. The table below also lists the top Kerry Logistics competitors and elaborates Kerry Logistics market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kerry Logistics SWOT, Competitors, Marketing STP & Brand analysis Table
Kerry Logistics Brand Analysis
Parent Company

Kerry Logistics

Category

Freight forwarding, express parcel delivery and contract logistics

Sector

Transport and Logistics

Tagline/ Slogan

Your Problems Our Solutions

USP

Expertise in the Dangerous Good and Non-Dangerous Goods sectors

Kerry Logistics STP
Segment

Businesses with need of national & international transportation

Target Group

Electronics & Technology, Fashion, FMCG, Food & Beverage, Automotive, Pharmaceutical & Healthcare, Industrial chemicals

Positioning

Leading logistics brand in Hong Kong

Kerry Logistics SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kerry Logistics. Strengths are:

1. It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’
2. Consistent investment in assets
3. Strong focus in Chinese market
4. It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles

5. It has won the award for Asian 3PL of the Year at the prestigious Supply Chain Asia Logistics Awards in Shanghai

Weaknesses

Here are the weaknesses in the Kerry Logistics SWOT Analysis:

1. Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay

2. Despite excellent performance, the brand recall is limited and lesser that global giants

Opportunities

Following are the Opportunities in Kerry Logistics SWOT Analysis:

1.It can expand through mergers & acquisitions in various sectors
2.It can target outside market effectively since it has presence in many sectors

Threats

The threats in the SWOT Analysis of Kerry Logistics are as mentioned:

1. Japan’s devastating earthquake
2. Growing exposure to the volatile Chinese market
3. Weak global economic conditions and the governments’ austerity
measures

Kerry Logistics Competition
Competitors

Below are the top 3 Kerry Logistics competitors:

1.DHL
2.Panalpina
3.C.H.Robinson

The brandguide table above concludes the Kerry Logistics SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kerry Logistics. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin