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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12317
32 Being Flawsome - Ensuring Brand Loyalty 15100
33 Chanakya Niti And Marketing Strategies 20588
34 Royal Enfield Bullet - Felt The Thump! 11445
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23357
36 Subliminal Marketing - What You See You May Not See! 15065
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16738
38 Customer Is King – Make The King Happy 24765
39 Marketing Strategies & Innovations In The Services Sector 14829
40 Segmentation Targeting & Positioning-Defining Product Lines 27422
41 Role Of Technology In Marketing 21117
42 How To Create Snob Effect In Marketing? 15035
43 Health Insurance: A Push Or A Pull Product? 11443
44 A Strategic Perspective Of Kerala Tourism 27181
45 Opportunities In Online Marketing 10510
46 Challenges Of Digital Marketing 18920
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10915
48 Then & Now - A Coke Story 14596
49 What's This App - Whatsapp Success Story! 25451
50 Flying High: What Keeps Indigo Going 11673
51 Brand Activation: Bringing Spirit Of Brands To Life 16372
52 Indian Rural Market: The Next Big Thing 24198
53 Oreo – Milky’s Favourite Cookie Turns 100 11025
54 The Happy Birds: Success Story of Angry Birds 12348
55 Tata Motors JLR - The Success Story 14791
56 An Analysis On Lux Beauty Soap 40409
57 Latest Trend In Marketing Environment: Viral Marketing 10149
58 Impact Of The ZooZoo Commercials For Value Added Services 16823
59 What Can We Learn From Strategy Games 14110
60 The Reverse of Marketing=De-Marketing 17934
61 Is There A Better Way To Sell To Rural Market 12745
62 Why & How Marketers Target Kids 15893
63 Disruptive Innovation: Strategist’s Dilemma 11325
64 Entry Strategies For Automobile Companies In African Markets 13867
65 Park Avenue I.Q: New Name In The World Of Deodorants 17025
66 Flipkart.com - The Success Saga 22128
67 Pester Power: The Influential Kids 12271
68 Destination Branding- How does it Work 13418
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15263
70 Dirty Marketing- Fighting brands unethically 11726
71 Hero Honda Rebranding to Hero MotoCorp 14616
72 Standardize or Localize- A better way to lead markets 12069
73 Critical Success Factors for Devising Strategies for Airline Players 19558
74 Mom and Pop Stores Score Over Giant Supermarkets 11547
75 Regional Aspiration Marketing- A Step Further 10887
76 Value and benefit- The customer perspective 14345
77 Merchandising- The Brand Building Strategy 10195
78 The ill-effects of Globalization 10395
79 Brand Ferrari - The Dream Machine 13321
80 Retail Industry : Boon or Bane ? 12897
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21120
82 Premium Brands- Prestige, Value and Quality 20576
83 JustDial: The Information and Business Listings Directory 24611
84 Corporate branding vs Product branding 13616
85 Sales vs Marketing - Do They complement or compete ? 29446
86 Is Advertising an art of Lying ? 16241
87 Glocalization-The McD and KFC Way ? 13041
88 Breakthrough Products: Entering a New World 25634
89 4 P's of Management 56947
90 Walt Disney: A Magical Brand 16752
91 Evaluating Advertisement Campaigns: Analyzing Customers 10724
92 Brand Manchester United : A Theatre of Dreams 10761
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12387
94 10 Reasons Why Airline Industry is Unique ? 49552
95 Role of Brand Ambassadors in Recession 10603
96 Reverse Pricing - Getting it Right ! 11823
97 Copyright & Trademark violations: Rural Marketing Success ? 15008
98 Premium Niche Marketing: Small World and Big Business 15452
99 Surrogate Advertising: Softly promoting hard products 10465
100 TATA Nano : Khushiyon Ki Chaabi 14804
101 Royal Enfield Bullet - The Indian Cult Brand ! 20266
102 Do Brands have finite lives ? 20218
103 Why Twitter is so successful ? 19927
104 M.R.P: Setting your own price ? 10619
105 The New Age Marketing Warfare ! 13050
 
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