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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12179
32 Being Flawsome - Ensuring Brand Loyalty 15028
33 Chanakya Niti And Marketing Strategies 20481
34 Royal Enfield Bullet - Felt The Thump! 11344
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23204
36 Subliminal Marketing - What You See You May Not See! 14998
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16616
38 Customer Is King – Make The King Happy 24649
39 Marketing Strategies & Innovations In The Services Sector 14688
40 Segmentation Targeting & Positioning-Defining Product Lines 27319
41 Role Of Technology In Marketing 21053
42 How To Create Snob Effect In Marketing? 14945
43 Health Insurance: A Push Or A Pull Product? 11391
44 A Strategic Perspective Of Kerala Tourism 27078
45 Opportunities In Online Marketing 10451
46 Challenges Of Digital Marketing 18783
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10825
48 Then & Now - A Coke Story 14512
49 What's This App - Whatsapp Success Story! 25384
50 Flying High: What Keeps Indigo Going 11564
51 Brand Activation: Bringing Spirit Of Brands To Life 16266
52 Indian Rural Market: The Next Big Thing 24121
53 Oreo – Milky’s Favourite Cookie Turns 100 10932
54 The Happy Birds: Success Story of Angry Birds 12207
55 Tata Motors JLR - The Success Story 14682
56 An Analysis On Lux Beauty Soap 40194
57 Latest Trend In Marketing Environment: Viral Marketing 10094
58 Impact Of The ZooZoo Commercials For Value Added Services 16717
59 What Can We Learn From Strategy Games 14050
60 The Reverse of Marketing=De-Marketing 17802
61 Is There A Better Way To Sell To Rural Market 12675
62 Why & How Marketers Target Kids 15763
63 Disruptive Innovation: Strategist’s Dilemma 11252
64 Entry Strategies For Automobile Companies In African Markets 13802
65 Park Avenue I.Q: New Name In The World Of Deodorants 16952
66 Flipkart.com - The Success Saga 22033
67 Pester Power: The Influential Kids 12186
68 Destination Branding- How does it Work 13357
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15169
70 Dirty Marketing- Fighting brands unethically 11630
71 Hero Honda Rebranding to Hero MotoCorp 14464
72 Standardize or Localize- A better way to lead markets 11999
73 Critical Success Factors for Devising Strategies for Airline Players 19442
74 Mom and Pop Stores Score Over Giant Supermarkets 11464
75 Regional Aspiration Marketing- A Step Further 10799
76 Value and benefit- The customer perspective 14273
77 Merchandising- The Brand Building Strategy 10125
78 The ill-effects of Globalization 10334
79 Brand Ferrari - The Dream Machine 13264
80 Retail Industry : Boon or Bane ? 12813
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21012
82 Premium Brands- Prestige, Value and Quality 20388
83 JustDial: The Information and Business Listings Directory 24431
84 Corporate branding vs Product branding 13537
85 Sales vs Marketing - Do They complement or compete ? 29312
86 Is Advertising an art of Lying ? 16159
87 Glocalization-The McD and KFC Way ? 12944
88 Breakthrough Products: Entering a New World 25546
89 4 P's of Management 56833
90 Walt Disney: A Magical Brand 16637
91 Evaluating Advertisement Campaigns: Analyzing Customers 10630
92 Brand Manchester United : A Theatre of Dreams 10671
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12300
94 10 Reasons Why Airline Industry is Unique ? 49429
95 Role of Brand Ambassadors in Recession 10534
96 Reverse Pricing - Getting it Right ! 11723
97 Copyright & Trademark violations: Rural Marketing Success ? 14920
98 Premium Niche Marketing: Small World and Big Business 15346
99 Surrogate Advertising: Softly promoting hard products 10397
100 TATA Nano : Khushiyon Ki Chaabi 14705
101 Royal Enfield Bullet - The Indian Cult Brand ! 20142
102 Do Brands have finite lives ? 20143
103 Why Twitter is so successful ? 19872
104 M.R.P: Setting your own price ? 10525
105 The New Age Marketing Warfare ! 12981
 
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