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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12134
32 Being Flawsome - Ensuring Brand Loyalty 15001
33 Chanakya Niti And Marketing Strategies 20445
34 Royal Enfield Bullet - Felt The Thump! 11310
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23067
36 Subliminal Marketing - What You See You May Not See! 14959
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16555
38 Customer Is King – Make The King Happy 24507
39 Marketing Strategies & Innovations In The Services Sector 14645
40 Segmentation Targeting & Positioning-Defining Product Lines 27286
41 Role Of Technology In Marketing 21031
42 How To Create Snob Effect In Marketing? 14909
43 Health Insurance: A Push Or A Pull Product? 11278
44 A Strategic Perspective Of Kerala Tourism 27026
45 Opportunities In Online Marketing 10433
46 Challenges Of Digital Marketing 18738
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10801
48 Then & Now - A Coke Story 14476
49 What's This App - Whatsapp Success Story! 25355
50 Flying High: What Keeps Indigo Going 11526
51 Brand Activation: Bringing Spirit Of Brands To Life 16235
52 Indian Rural Market: The Next Big Thing 24103
53 Oreo – Milky’s Favourite Cookie Turns 100 10896
54 The Happy Birds: Success Story of Angry Birds 12073
55 Tata Motors JLR - The Success Story 14641
56 An Analysis On Lux Beauty Soap 40106
57 Latest Trend In Marketing Environment: Viral Marketing 10066
58 Impact Of The ZooZoo Commercials For Value Added Services 16664
59 What Can We Learn From Strategy Games 14033
60 The Reverse of Marketing=De-Marketing 17680
61 Is There A Better Way To Sell To Rural Market 12554
62 Why & How Marketers Target Kids 15719
63 Disruptive Innovation: Strategist’s Dilemma 11181
64 Entry Strategies For Automobile Companies In African Markets 13780
65 Park Avenue I.Q: New Name In The World Of Deodorants 16925
66 Flipkart.com - The Success Saga 21999
67 Pester Power: The Influential Kids 12155
68 Destination Branding- How does it Work 13329
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15130
70 Dirty Marketing- Fighting brands unethically 11591
71 Hero Honda Rebranding to Hero MotoCorp 14416
72 Standardize or Localize- A better way to lead markets 11884
73 Critical Success Factors for Devising Strategies for Airline Players 19319
74 Mom and Pop Stores Score Over Giant Supermarkets 11435
75 Regional Aspiration Marketing- A Step Further 10763
76 Value and benefit- The customer perspective 14253
77 Merchandising- The Brand Building Strategy 10102
78 The ill-effects of Globalization 10317
79 Brand Ferrari - The Dream Machine 13145
80 Retail Industry : Boon or Bane ? 12784
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20970
82 Premium Brands- Prestige, Value and Quality 20325
83 JustDial: The Information and Business Listings Directory 24358
84 Corporate branding vs Product branding 13510
85 Sales vs Marketing - Do They complement or compete ? 29268
86 Is Advertising an art of Lying ? 16131
87 Glocalization-The McD and KFC Way ? 12906
88 Breakthrough Products: Entering a New World 25505
89 4 P's of Management 56774
90 Walt Disney: A Magical Brand 16596
91 Evaluating Advertisement Campaigns: Analyzing Customers 10591
92 Brand Manchester United : A Theatre of Dreams 10639
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12272
94 10 Reasons Why Airline Industry is Unique ? 49305
95 Role of Brand Ambassadors in Recession 10417
96 Reverse Pricing - Getting it Right ! 11692
97 Copyright & Trademark violations: Rural Marketing Success ? 14892
98 Premium Niche Marketing: Small World and Big Business 15301
99 Surrogate Advertising: Softly promoting hard products 10376
100 TATA Nano : Khushiyon Ki Chaabi 14664
101 Royal Enfield Bullet - The Indian Cult Brand ! 20093
102 Do Brands have finite lives ? 20111
103 Why Twitter is so successful ? 19761
104 M.R.P: Setting your own price ? 10492
105 The New Age Marketing Warfare ! 12951
 
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