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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12124
32 Being Flawsome - Ensuring Brand Loyalty 14997
33 Chanakya Niti And Marketing Strategies 20440
34 Royal Enfield Bullet - Felt The Thump! 11303
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23061
36 Subliminal Marketing - What You See You May Not See! 14954
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16552
38 Customer Is King – Make The King Happy 24500
39 Marketing Strategies & Innovations In The Services Sector 14640
40 Segmentation Targeting & Positioning-Defining Product Lines 27284
41 Role Of Technology In Marketing 21027
42 How To Create Snob Effect In Marketing? 14905
43 Health Insurance: A Push Or A Pull Product? 11276
44 A Strategic Perspective Of Kerala Tourism 27020
45 Opportunities In Online Marketing 10428
46 Challenges Of Digital Marketing 18734
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10794
48 Then & Now - A Coke Story 14472
49 What's This App - Whatsapp Success Story! 25353
50 Flying High: What Keeps Indigo Going 11524
51 Brand Activation: Bringing Spirit Of Brands To Life 16232
52 Indian Rural Market: The Next Big Thing 24099
53 Oreo – Milky’s Favourite Cookie Turns 100 10892
54 The Happy Birds: Success Story of Angry Birds 12069
55 Tata Motors JLR - The Success Story 14636
56 An Analysis On Lux Beauty Soap 40101
57 Latest Trend In Marketing Environment: Viral Marketing 10061
58 Impact Of The ZooZoo Commercials For Value Added Services 16658
59 What Can We Learn From Strategy Games 14030
60 The Reverse of Marketing=De-Marketing 17674
61 Is There A Better Way To Sell To Rural Market 12549
62 Why & How Marketers Target Kids 15712
63 Disruptive Innovation: Strategist’s Dilemma 11174
64 Entry Strategies For Automobile Companies In African Markets 13779
65 Park Avenue I.Q: New Name In The World Of Deodorants 16918
66 Flipkart.com - The Success Saga 21993
67 Pester Power: The Influential Kids 12150
68 Destination Branding- How does it Work 13328
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15126
70 Dirty Marketing- Fighting brands unethically 11589
71 Hero Honda Rebranding to Hero MotoCorp 14410
72 Standardize or Localize- A better way to lead markets 11882
73 Critical Success Factors for Devising Strategies for Airline Players 19314
74 Mom and Pop Stores Score Over Giant Supermarkets 11432
75 Regional Aspiration Marketing- A Step Further 10760
76 Value and benefit- The customer perspective 14253
77 Merchandising- The Brand Building Strategy 10101
78 The ill-effects of Globalization 10315
79 Brand Ferrari - The Dream Machine 13144
80 Retail Industry : Boon or Bane ? 12781
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20967
82 Premium Brands- Prestige, Value and Quality 20316
83 JustDial: The Information and Business Listings Directory 24349
84 Corporate branding vs Product branding 13508
85 Sales vs Marketing - Do They complement or compete ? 29264
86 Is Advertising an art of Lying ? 16130
87 Glocalization-The McD and KFC Way ? 12901
88 Breakthrough Products: Entering a New World 25500
89 4 P's of Management 56772
90 Walt Disney: A Magical Brand 16592
91 Evaluating Advertisement Campaigns: Analyzing Customers 10589
92 Brand Manchester United : A Theatre of Dreams 10635
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12269
94 10 Reasons Why Airline Industry is Unique ? 49300
95 Role of Brand Ambassadors in Recession 10415
96 Reverse Pricing - Getting it Right ! 11687
97 Copyright & Trademark violations: Rural Marketing Success ? 14887
98 Premium Niche Marketing: Small World and Big Business 15298
99 Surrogate Advertising: Softly promoting hard products 10373
100 TATA Nano : Khushiyon Ki Chaabi 14653
101 Royal Enfield Bullet - The Indian Cult Brand ! 20091
102 Do Brands have finite lives ? 20108
103 Why Twitter is so successful ? 19758
104 M.R.P: Setting your own price ? 10488
105 The New Age Marketing Warfare ! 12949
 
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