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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12062
32 Being Flawsome - Ensuring Brand Loyalty 14959
33 Chanakya Niti And Marketing Strategies 20383
34 Royal Enfield Bullet - Felt The Thump! 11232
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22982
36 Subliminal Marketing - What You See You May Not See! 14901
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16459
38 Customer Is King – Make The King Happy 24431
39 Marketing Strategies & Innovations In The Services Sector 14570
40 Segmentation Targeting & Positioning-Defining Product Lines 27229
41 Role Of Technology In Marketing 20997
42 How To Create Snob Effect In Marketing? 14850
43 Health Insurance: A Push Or A Pull Product? 11249
44 A Strategic Perspective Of Kerala Tourism 26948
45 Opportunities In Online Marketing 10394
46 Challenges Of Digital Marketing 18674
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10752
48 Then & Now - A Coke Story 14413
49 What's This App - Whatsapp Success Story! 25329
50 Flying High: What Keeps Indigo Going 11460
51 Brand Activation: Bringing Spirit Of Brands To Life 16175
52 Indian Rural Market: The Next Big Thing 24057
53 Oreo – Milky’s Favourite Cookie Turns 100 10843
54 The Happy Birds: Success Story of Angry Birds 12007
55 Tata Motors JLR - The Success Story 14577
56 An Analysis On Lux Beauty Soap 39951
57 Latest Trend In Marketing Environment: Viral Marketing 10018
58 Impact Of The ZooZoo Commercials For Value Added Services 16581
59 What Can We Learn From Strategy Games 13995
60 The Reverse of Marketing=De-Marketing 17617
61 Is There A Better Way To Sell To Rural Market 12506
62 Why & How Marketers Target Kids 15632
63 Disruptive Innovation: Strategist’s Dilemma 11070
64 Entry Strategies For Automobile Companies In African Markets 13741
65 Park Avenue I.Q: New Name In The World Of Deodorants 16883
66 Flipkart.com - The Success Saga 21931
67 Pester Power: The Influential Kids 12105
68 Destination Branding- How does it Work 13286
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15073
70 Dirty Marketing- Fighting brands unethically 11534
71 Hero Honda Rebranding to Hero MotoCorp 14338
72 Standardize or Localize- A better way to lead markets 11845
73 Critical Success Factors for Devising Strategies for Airline Players 19262
74 Mom and Pop Stores Score Over Giant Supermarkets 11388
75 Regional Aspiration Marketing- A Step Further 10709
76 Value and benefit- The customer perspective 14218
77 Merchandising- The Brand Building Strategy 10068
78 The ill-effects of Globalization 10280
79 Brand Ferrari - The Dream Machine 13106
80 Retail Industry : Boon or Bane ? 12746
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20914
82 Premium Brands- Prestige, Value and Quality 20223
83 JustDial: The Information and Business Listings Directory 24253
84 Corporate branding vs Product branding 13476
85 Sales vs Marketing - Do They complement or compete ? 29193
86 Is Advertising an art of Lying ? 16084
87 Glocalization-The McD and KFC Way ? 12844
88 Breakthrough Products: Entering a New World 25448
89 4 P's of Management 56704
90 Walt Disney: A Magical Brand 16530
91 Evaluating Advertisement Campaigns: Analyzing Customers 10539
92 Brand Manchester United : A Theatre of Dreams 10588
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12239
94 10 Reasons Why Airline Industry is Unique ? 49238
95 Role of Brand Ambassadors in Recession 10381
96 Reverse Pricing - Getting it Right ! 11641
97 Copyright & Trademark violations: Rural Marketing Success ? 14851
98 Premium Niche Marketing: Small World and Big Business 15239
99 Surrogate Advertising: Softly promoting hard products 10333
100 TATA Nano : Khushiyon Ki Chaabi 14595
101 Royal Enfield Bullet - The Indian Cult Brand ! 20026
102 Do Brands have finite lives ? 20070
103 Why Twitter is so successful ? 19722
104 M.R.P: Setting your own price ? 10441
105 The New Age Marketing Warfare ! 12899
 
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