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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12199
32 Being Flawsome - Ensuring Brand Loyalty 15041
33 Chanakya Niti And Marketing Strategies 20495
34 Royal Enfield Bullet - Felt The Thump! 11358
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23237
36 Subliminal Marketing - What You See You May Not See! 15009
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16639
38 Customer Is King – Make The King Happy 24662
39 Marketing Strategies & Innovations In The Services Sector 14711
40 Segmentation Targeting & Positioning-Defining Product Lines 27333
41 Role Of Technology In Marketing 21063
42 How To Create Snob Effect In Marketing? 14966
43 Health Insurance: A Push Or A Pull Product? 11396
44 A Strategic Perspective Of Kerala Tourism 27099
45 Opportunities In Online Marketing 10460
46 Challenges Of Digital Marketing 18803
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10839
48 Then & Now - A Coke Story 14524
49 What's This App - Whatsapp Success Story! 25394
50 Flying High: What Keeps Indigo Going 11582
51 Brand Activation: Bringing Spirit Of Brands To Life 16283
52 Indian Rural Market: The Next Big Thing 24133
53 Oreo – Milky’s Favourite Cookie Turns 100 10945
54 The Happy Birds: Success Story of Angry Birds 12229
55 Tata Motors JLR - The Success Story 14702
56 An Analysis On Lux Beauty Soap 40239
57 Latest Trend In Marketing Environment: Viral Marketing 10103
58 Impact Of The ZooZoo Commercials For Value Added Services 16729
59 What Can We Learn From Strategy Games 14061
60 The Reverse of Marketing=De-Marketing 17815
61 Is There A Better Way To Sell To Rural Market 12687
62 Why & How Marketers Target Kids 15785
63 Disruptive Innovation: Strategist’s Dilemma 11265
64 Entry Strategies For Automobile Companies In African Markets 13812
65 Park Avenue I.Q: New Name In The World Of Deodorants 16968
66 Flipkart.com - The Success Saga 22047
67 Pester Power: The Influential Kids 12198
68 Destination Branding- How does it Work 13364
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15184
70 Dirty Marketing- Fighting brands unethically 11644
71 Hero Honda Rebranding to Hero MotoCorp 14491
72 Standardize or Localize- A better way to lead markets 12011
73 Critical Success Factors for Devising Strategies for Airline Players 19459
74 Mom and Pop Stores Score Over Giant Supermarkets 11476
75 Regional Aspiration Marketing- A Step Further 10812
76 Value and benefit- The customer perspective 14288
77 Merchandising- The Brand Building Strategy 10133
78 The ill-effects of Globalization 10339
79 Brand Ferrari - The Dream Machine 13270
80 Retail Industry : Boon or Bane ? 12825
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21025
82 Premium Brands- Prestige, Value and Quality 20422
83 JustDial: The Information and Business Listings Directory 24463
84 Corporate branding vs Product branding 13548
85 Sales vs Marketing - Do They complement or compete ? 29334
86 Is Advertising an art of Lying ? 16180
87 Glocalization-The McD and KFC Way ? 12965
88 Breakthrough Products: Entering a New World 25561
89 4 P's of Management 56853
90 Walt Disney: A Magical Brand 16657
91 Evaluating Advertisement Campaigns: Analyzing Customers 10645
92 Brand Manchester United : A Theatre of Dreams 10686
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12314
94 10 Reasons Why Airline Industry is Unique ? 49452
95 Role of Brand Ambassadors in Recession 10545
96 Reverse Pricing - Getting it Right ! 11739
97 Copyright & Trademark violations: Rural Marketing Success ? 14938
98 Premium Niche Marketing: Small World and Big Business 15363
99 Surrogate Advertising: Softly promoting hard products 10412
100 TATA Nano : Khushiyon Ki Chaabi 14727
101 Royal Enfield Bullet - The Indian Cult Brand ! 20158
102 Do Brands have finite lives ? 20154
103 Why Twitter is so successful ? 19882
104 M.R.P: Setting your own price ? 10540
105 The New Age Marketing Warfare ! 12992
 
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