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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12044
32 Being Flawsome - Ensuring Brand Loyalty 14952
33 Chanakya Niti And Marketing Strategies 20372
34 Royal Enfield Bullet - Felt The Thump! 11220
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22965
36 Subliminal Marketing - What You See You May Not See! 14892
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16442
38 Customer Is King – Make The King Happy 24422
39 Marketing Strategies & Innovations In The Services Sector 14556
40 Segmentation Targeting & Positioning-Defining Product Lines 27218
41 Role Of Technology In Marketing 20983
42 How To Create Snob Effect In Marketing? 14832
43 Health Insurance: A Push Or A Pull Product? 11247
44 A Strategic Perspective Of Kerala Tourism 26933
45 Opportunities In Online Marketing 10387
46 Challenges Of Digital Marketing 18659
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10742
48 Then & Now - A Coke Story 14405
49 What's This App - Whatsapp Success Story! 25321
50 Flying High: What Keeps Indigo Going 11444
51 Brand Activation: Bringing Spirit Of Brands To Life 16164
52 Indian Rural Market: The Next Big Thing 24046
53 Oreo – Milky’s Favourite Cookie Turns 100 10831
54 The Happy Birds: Success Story of Angry Birds 11987
55 Tata Motors JLR - The Success Story 14562
56 An Analysis On Lux Beauty Soap 39916
57 Latest Trend In Marketing Environment: Viral Marketing 10009
58 Impact Of The ZooZoo Commercials For Value Added Services 16556
59 What Can We Learn From Strategy Games 13986
60 The Reverse of Marketing=De-Marketing 17600
61 Is There A Better Way To Sell To Rural Market 12498
62 Why & How Marketers Target Kids 15614
63 Disruptive Innovation: Strategist’s Dilemma 11056
64 Entry Strategies For Automobile Companies In African Markets 13736
65 Park Avenue I.Q: New Name In The World Of Deodorants 16872
66 Flipkart.com - The Success Saga 21916
67 Pester Power: The Influential Kids 12095
68 Destination Branding- How does it Work 13280
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15062
70 Dirty Marketing- Fighting brands unethically 11517
71 Hero Honda Rebranding to Hero MotoCorp 14324
72 Standardize or Localize- A better way to lead markets 11839
73 Critical Success Factors for Devising Strategies for Airline Players 19255
74 Mom and Pop Stores Score Over Giant Supermarkets 11379
75 Regional Aspiration Marketing- A Step Further 10702
76 Value and benefit- The customer perspective 14214
77 Merchandising- The Brand Building Strategy 10057
78 The ill-effects of Globalization 10278
79 Brand Ferrari - The Dream Machine 13097
80 Retail Industry : Boon or Bane ? 12740
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20908
82 Premium Brands- Prestige, Value and Quality 20201
83 JustDial: The Information and Business Listings Directory 24236
84 Corporate branding vs Product branding 13471
85 Sales vs Marketing - Do They complement or compete ? 29177
86 Is Advertising an art of Lying ? 16073
87 Glocalization-The McD and KFC Way ? 12827
88 Breakthrough Products: Entering a New World 25434
89 4 P's of Management 56691
90 Walt Disney: A Magical Brand 16514
91 Evaluating Advertisement Campaigns: Analyzing Customers 10527
92 Brand Manchester United : A Theatre of Dreams 10581
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12231
94 10 Reasons Why Airline Industry is Unique ? 49226
95 Role of Brand Ambassadors in Recession 10373
96 Reverse Pricing - Getting it Right ! 11630
97 Copyright & Trademark violations: Rural Marketing Success ? 14840
98 Premium Niche Marketing: Small World and Big Business 15232
99 Surrogate Advertising: Softly promoting hard products 10327
100 TATA Nano : Khushiyon Ki Chaabi 14578
101 Royal Enfield Bullet - The Indian Cult Brand ! 20007
102 Do Brands have finite lives ? 20055
103 Why Twitter is so successful ? 19711
104 M.R.P: Setting your own price ? 10425
105 The New Age Marketing Warfare ! 12891
 
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