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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12034
32 Being Flawsome - Ensuring Brand Loyalty 14947
33 Chanakya Niti And Marketing Strategies 20365
34 Royal Enfield Bullet - Felt The Thump! 11214
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22952
36 Subliminal Marketing - What You See You May Not See! 14888
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16435
38 Customer Is King – Make The King Happy 24414
39 Marketing Strategies & Innovations In The Services Sector 14547
40 Segmentation Targeting & Positioning-Defining Product Lines 27211
41 Role Of Technology In Marketing 20980
42 How To Create Snob Effect In Marketing? 14826
43 Health Insurance: A Push Or A Pull Product? 11244
44 A Strategic Perspective Of Kerala Tourism 26924
45 Opportunities In Online Marketing 10382
46 Challenges Of Digital Marketing 18652
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10740
48 Then & Now - A Coke Story 14400
49 What's This App - Whatsapp Success Story! 25316
50 Flying High: What Keeps Indigo Going 11433
51 Brand Activation: Bringing Spirit Of Brands To Life 16158
52 Indian Rural Market: The Next Big Thing 24042
53 Oreo – Milky’s Favourite Cookie Turns 100 10827
54 The Happy Birds: Success Story of Angry Birds 11979
55 Tata Motors JLR - The Success Story 14551
56 An Analysis On Lux Beauty Soap 39900
57 Latest Trend In Marketing Environment: Viral Marketing 10005
58 Impact Of The ZooZoo Commercials For Value Added Services 16546
59 What Can We Learn From Strategy Games 13980
60 The Reverse of Marketing=De-Marketing 17593
61 Is There A Better Way To Sell To Rural Market 12492
62 Why & How Marketers Target Kids 15606
63 Disruptive Innovation: Strategist’s Dilemma 11043
64 Entry Strategies For Automobile Companies In African Markets 13731
65 Park Avenue I.Q: New Name In The World Of Deodorants 16868
66 Flipkart.com - The Success Saga 21910
67 Pester Power: The Influential Kids 12088
68 Destination Branding- How does it Work 13278
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15052
70 Dirty Marketing- Fighting brands unethically 11507
71 Hero Honda Rebranding to Hero MotoCorp 14305
72 Standardize or Localize- A better way to lead markets 11834
73 Critical Success Factors for Devising Strategies for Airline Players 19246
74 Mom and Pop Stores Score Over Giant Supermarkets 11372
75 Regional Aspiration Marketing- A Step Further 10695
76 Value and benefit- The customer perspective 14209
77 Merchandising- The Brand Building Strategy 10048
78 The ill-effects of Globalization 10274
79 Brand Ferrari - The Dream Machine 13094
80 Retail Industry : Boon or Bane ? 12736
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20900
82 Premium Brands- Prestige, Value and Quality 20184
83 JustDial: The Information and Business Listings Directory 24221
84 Corporate branding vs Product branding 13468
85 Sales vs Marketing - Do They complement or compete ? 29170
86 Is Advertising an art of Lying ? 16070
87 Glocalization-The McD and KFC Way ? 12819
88 Breakthrough Products: Entering a New World 25423
89 4 P's of Management 56683
90 Walt Disney: A Magical Brand 16506
91 Evaluating Advertisement Campaigns: Analyzing Customers 10521
92 Brand Manchester United : A Theatre of Dreams 10575
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12228
94 10 Reasons Why Airline Industry is Unique ? 49217
95 Role of Brand Ambassadors in Recession 10370
96 Reverse Pricing - Getting it Right ! 11623
97 Copyright & Trademark violations: Rural Marketing Success ? 14837
98 Premium Niche Marketing: Small World and Big Business 15220
99 Surrogate Advertising: Softly promoting hard products 10323
100 TATA Nano : Khushiyon Ki Chaabi 14570
101 Royal Enfield Bullet - The Indian Cult Brand ! 19994
102 Do Brands have finite lives ? 20052
103 Why Twitter is so successful ? 19705
104 M.R.P: Setting your own price ? 10416
105 The New Age Marketing Warfare ! 12886
 
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