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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12316
32 Being Flawsome - Ensuring Brand Loyalty 15099
33 Chanakya Niti And Marketing Strategies 20586
34 Royal Enfield Bullet - Felt The Thump! 11444
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23357
36 Subliminal Marketing - What You See You May Not See! 15064
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16737
38 Customer Is King – Make The King Happy 24765
39 Marketing Strategies & Innovations In The Services Sector 14826
40 Segmentation Targeting & Positioning-Defining Product Lines 27422
41 Role Of Technology In Marketing 21116
42 How To Create Snob Effect In Marketing? 15034
43 Health Insurance: A Push Or A Pull Product? 11443
44 A Strategic Perspective Of Kerala Tourism 27180
45 Opportunities In Online Marketing 10509
46 Challenges Of Digital Marketing 18917
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10913
48 Then & Now - A Coke Story 14595
49 What's This App - Whatsapp Success Story! 25451
50 Flying High: What Keeps Indigo Going 11671
51 Brand Activation: Bringing Spirit Of Brands To Life 16370
52 Indian Rural Market: The Next Big Thing 24198
53 Oreo – Milky’s Favourite Cookie Turns 100 11024
54 The Happy Birds: Success Story of Angry Birds 12346
55 Tata Motors JLR - The Success Story 14790
56 An Analysis On Lux Beauty Soap 40408
57 Latest Trend In Marketing Environment: Viral Marketing 10149
58 Impact Of The ZooZoo Commercials For Value Added Services 16822
59 What Can We Learn From Strategy Games 14109
60 The Reverse of Marketing=De-Marketing 17932
61 Is There A Better Way To Sell To Rural Market 12745
62 Why & How Marketers Target Kids 15893
63 Disruptive Innovation: Strategist’s Dilemma 11324
64 Entry Strategies For Automobile Companies In African Markets 13866
65 Park Avenue I.Q: New Name In The World Of Deodorants 17025
66 Flipkart.com - The Success Saga 22128
67 Pester Power: The Influential Kids 12269
68 Destination Branding- How does it Work 13418
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15262
70 Dirty Marketing- Fighting brands unethically 11725
71 Hero Honda Rebranding to Hero MotoCorp 14615
72 Standardize or Localize- A better way to lead markets 12067
73 Critical Success Factors for Devising Strategies for Airline Players 19556
74 Mom and Pop Stores Score Over Giant Supermarkets 11546
75 Regional Aspiration Marketing- A Step Further 10886
76 Value and benefit- The customer perspective 14345
77 Merchandising- The Brand Building Strategy 10193
78 The ill-effects of Globalization 10395
79 Brand Ferrari - The Dream Machine 13320
80 Retail Industry : Boon or Bane ? 12896
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21118
82 Premium Brands- Prestige, Value and Quality 20575
83 JustDial: The Information and Business Listings Directory 24610
84 Corporate branding vs Product branding 13615
85 Sales vs Marketing - Do They complement or compete ? 29446
86 Is Advertising an art of Lying ? 16239
87 Glocalization-The McD and KFC Way ? 13041
88 Breakthrough Products: Entering a New World 25633
89 4 P's of Management 56946
90 Walt Disney: A Magical Brand 16751
91 Evaluating Advertisement Campaigns: Analyzing Customers 10723
92 Brand Manchester United : A Theatre of Dreams 10760
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12385
94 10 Reasons Why Airline Industry is Unique ? 49549
95 Role of Brand Ambassadors in Recession 10602
96 Reverse Pricing - Getting it Right ! 11821
97 Copyright & Trademark violations: Rural Marketing Success ? 15007
98 Premium Niche Marketing: Small World and Big Business 15452
99 Surrogate Advertising: Softly promoting hard products 10465
100 TATA Nano : Khushiyon Ki Chaabi 14803
101 Royal Enfield Bullet - The Indian Cult Brand ! 20265
102 Do Brands have finite lives ? 20218
103 Why Twitter is so successful ? 19927
104 M.R.P: Setting your own price ? 10619
105 The New Age Marketing Warfare ! 13049
 
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