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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12087
32 Being Flawsome - Ensuring Brand Loyalty 14979
33 Chanakya Niti And Marketing Strategies 20405
34 Royal Enfield Bullet - Felt The Thump! 11256
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23015
36 Subliminal Marketing - What You See You May Not See! 14916
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16488
38 Customer Is King – Make The King Happy 24453
39 Marketing Strategies & Innovations In The Services Sector 14594
40 Segmentation Targeting & Positioning-Defining Product Lines 27253
41 Role Of Technology In Marketing 21006
42 How To Create Snob Effect In Marketing? 14875
43 Health Insurance: A Push Or A Pull Product? 11258
44 A Strategic Perspective Of Kerala Tourism 26976
45 Opportunities In Online Marketing 10410
46 Challenges Of Digital Marketing 18694
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10771
48 Then & Now - A Coke Story 14437
49 What's This App - Whatsapp Success Story! 25338
50 Flying High: What Keeps Indigo Going 11484
51 Brand Activation: Bringing Spirit Of Brands To Life 16197
52 Indian Rural Market: The Next Big Thing 24076
53 Oreo – Milky’s Favourite Cookie Turns 100 10862
54 The Happy Birds: Success Story of Angry Birds 12030
55 Tata Motors JLR - The Success Story 14600
56 An Analysis On Lux Beauty Soap 40007
57 Latest Trend In Marketing Environment: Viral Marketing 10037
58 Impact Of The ZooZoo Commercials For Value Added Services 16611
59 What Can We Learn From Strategy Games 14011
60 The Reverse of Marketing=De-Marketing 17642
61 Is There A Better Way To Sell To Rural Market 12528
62 Why & How Marketers Target Kids 15662
63 Disruptive Innovation: Strategist’s Dilemma 11102
64 Entry Strategies For Automobile Companies In African Markets 13756
65 Park Avenue I.Q: New Name In The World Of Deodorants 16901
66 Flipkart.com - The Success Saga 21955
67 Pester Power: The Influential Kids 12120
68 Destination Branding- How does it Work 13299
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15097
70 Dirty Marketing- Fighting brands unethically 11557
71 Hero Honda Rebranding to Hero MotoCorp 14373
72 Standardize or Localize- A better way to lead markets 11863
73 Critical Success Factors for Devising Strategies for Airline Players 19286
74 Mom and Pop Stores Score Over Giant Supermarkets 11408
75 Regional Aspiration Marketing- A Step Further 10728
76 Value and benefit- The customer perspective 14233
77 Merchandising- The Brand Building Strategy 10085
78 The ill-effects of Globalization 10297
79 Brand Ferrari - The Dream Machine 13123
80 Retail Industry : Boon or Bane ? 12761
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20941
82 Premium Brands- Prestige, Value and Quality 20261
83 JustDial: The Information and Business Listings Directory 24290
84 Corporate branding vs Product branding 13488
85 Sales vs Marketing - Do They complement or compete ? 29221
86 Is Advertising an art of Lying ? 16101
87 Glocalization-The McD and KFC Way ? 12868
88 Breakthrough Products: Entering a New World 25472
89 4 P's of Management 56732
90 Walt Disney: A Magical Brand 16554
91 Evaluating Advertisement Campaigns: Analyzing Customers 10560
92 Brand Manchester United : A Theatre of Dreams 10611
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12252
94 10 Reasons Why Airline Industry is Unique ? 49262
95 Role of Brand Ambassadors in Recession 10395
96 Reverse Pricing - Getting it Right ! 11660
97 Copyright & Trademark violations: Rural Marketing Success ? 14873
98 Premium Niche Marketing: Small World and Big Business 15262
99 Surrogate Advertising: Softly promoting hard products 10352
100 TATA Nano : Khushiyon Ki Chaabi 14617
101 Royal Enfield Bullet - The Indian Cult Brand ! 20050
102 Do Brands have finite lives ? 20085
103 Why Twitter is so successful ? 19735
104 M.R.P: Setting your own price ? 10457
105 The New Age Marketing Warfare ! 12920
 
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