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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12175
32 Being Flawsome - Ensuring Brand Loyalty 15024
33 Chanakya Niti And Marketing Strategies 20480
34 Royal Enfield Bullet - Felt The Thump! 11340
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23201
36 Subliminal Marketing - What You See You May Not See! 14996
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16611
38 Customer Is King – Make The King Happy 24643
39 Marketing Strategies & Innovations In The Services Sector 14683
40 Segmentation Targeting & Positioning-Defining Product Lines 27313
41 Role Of Technology In Marketing 21051
42 How To Create Snob Effect In Marketing? 14940
43 Health Insurance: A Push Or A Pull Product? 11389
44 A Strategic Perspective Of Kerala Tourism 27073
45 Opportunities In Online Marketing 10449
46 Challenges Of Digital Marketing 18778
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10823
48 Then & Now - A Coke Story 14509
49 What's This App - Whatsapp Success Story! 25383
50 Flying High: What Keeps Indigo Going 11559
51 Brand Activation: Bringing Spirit Of Brands To Life 16261
52 Indian Rural Market: The Next Big Thing 24120
53 Oreo – Milky’s Favourite Cookie Turns 100 10930
54 The Happy Birds: Success Story of Angry Birds 12203
55 Tata Motors JLR - The Success Story 14676
56 An Analysis On Lux Beauty Soap 40184
57 Latest Trend In Marketing Environment: Viral Marketing 10092
58 Impact Of The ZooZoo Commercials For Value Added Services 16713
59 What Can We Learn From Strategy Games 14048
60 The Reverse of Marketing=De-Marketing 17798
61 Is There A Better Way To Sell To Rural Market 12670
62 Why & How Marketers Target Kids 15759
63 Disruptive Innovation: Strategist’s Dilemma 11246
64 Entry Strategies For Automobile Companies In African Markets 13801
65 Park Avenue I.Q: New Name In The World Of Deodorants 16950
66 Flipkart.com - The Success Saga 22029
67 Pester Power: The Influential Kids 12185
68 Destination Branding- How does it Work 13354
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15165
70 Dirty Marketing- Fighting brands unethically 11628
71 Hero Honda Rebranding to Hero MotoCorp 14456
72 Standardize or Localize- A better way to lead markets 11995
73 Critical Success Factors for Devising Strategies for Airline Players 19438
74 Mom and Pop Stores Score Over Giant Supermarkets 11462
75 Regional Aspiration Marketing- A Step Further 10796
76 Value and benefit- The customer perspective 14270
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10332
79 Brand Ferrari - The Dream Machine 13259
80 Retail Industry : Boon or Bane ? 12811
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21006
82 Premium Brands- Prestige, Value and Quality 20383
83 JustDial: The Information and Business Listings Directory 24425
84 Corporate branding vs Product branding 13535
85 Sales vs Marketing - Do They complement or compete ? 29308
86 Is Advertising an art of Lying ? 16156
87 Glocalization-The McD and KFC Way ? 12939
88 Breakthrough Products: Entering a New World 25542
89 4 P's of Management 56825
90 Walt Disney: A Magical Brand 16632
91 Evaluating Advertisement Campaigns: Analyzing Customers 10627
92 Brand Manchester United : A Theatre of Dreams 10669
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12298
94 10 Reasons Why Airline Industry is Unique ? 49426
95 Role of Brand Ambassadors in Recession 10533
96 Reverse Pricing - Getting it Right ! 11721
97 Copyright & Trademark violations: Rural Marketing Success ? 14919
98 Premium Niche Marketing: Small World and Big Business 15340
99 Surrogate Advertising: Softly promoting hard products 10396
100 TATA Nano : Khushiyon Ki Chaabi 14702
101 Royal Enfield Bullet - The Indian Cult Brand ! 20136
102 Do Brands have finite lives ? 20141
103 Why Twitter is so successful ? 19871
104 M.R.P: Setting your own price ? 10522
105 The New Age Marketing Warfare ! 12979
 
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