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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12090
32 Being Flawsome - Ensuring Brand Loyalty 14979
33 Chanakya Niti And Marketing Strategies 20407
34 Royal Enfield Bullet - Felt The Thump! 11257
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23019
36 Subliminal Marketing - What You See You May Not See! 14919
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16493
38 Customer Is King – Make The King Happy 24457
39 Marketing Strategies & Innovations In The Services Sector 14596
40 Segmentation Targeting & Positioning-Defining Product Lines 27257
41 Role Of Technology In Marketing 21006
42 How To Create Snob Effect In Marketing? 14876
43 Health Insurance: A Push Or A Pull Product? 11259
44 A Strategic Perspective Of Kerala Tourism 26977
45 Opportunities In Online Marketing 10412
46 Challenges Of Digital Marketing 18697
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10773
48 Then & Now - A Coke Story 14440
49 What's This App - Whatsapp Success Story! 25338
50 Flying High: What Keeps Indigo Going 11485
51 Brand Activation: Bringing Spirit Of Brands To Life 16200
52 Indian Rural Market: The Next Big Thing 24076
53 Oreo – Milky’s Favourite Cookie Turns 100 10862
54 The Happy Birds: Success Story of Angry Birds 12031
55 Tata Motors JLR - The Success Story 14603
56 An Analysis On Lux Beauty Soap 40015
57 Latest Trend In Marketing Environment: Viral Marketing 10040
58 Impact Of The ZooZoo Commercials For Value Added Services 16613
59 What Can We Learn From Strategy Games 14013
60 The Reverse of Marketing=De-Marketing 17642
61 Is There A Better Way To Sell To Rural Market 12528
62 Why & How Marketers Target Kids 15667
63 Disruptive Innovation: Strategist’s Dilemma 11106
64 Entry Strategies For Automobile Companies In African Markets 13757
65 Park Avenue I.Q: New Name In The World Of Deodorants 16901
66 Flipkart.com - The Success Saga 21959
67 Pester Power: The Influential Kids 12122
68 Destination Branding- How does it Work 13300
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15100
70 Dirty Marketing- Fighting brands unethically 11558
71 Hero Honda Rebranding to Hero MotoCorp 14374
72 Standardize or Localize- A better way to lead markets 11863
73 Critical Success Factors for Devising Strategies for Airline Players 19288
74 Mom and Pop Stores Score Over Giant Supermarkets 11409
75 Regional Aspiration Marketing- A Step Further 10730
76 Value and benefit- The customer perspective 14233
77 Merchandising- The Brand Building Strategy 10086
78 The ill-effects of Globalization 10298
79 Brand Ferrari - The Dream Machine 13123
80 Retail Industry : Boon or Bane ? 12761
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20941
82 Premium Brands- Prestige, Value and Quality 20265
83 JustDial: The Information and Business Listings Directory 24297
84 Corporate branding vs Product branding 13489
85 Sales vs Marketing - Do They complement or compete ? 29223
86 Is Advertising an art of Lying ? 16103
87 Glocalization-The McD and KFC Way ? 12869
88 Breakthrough Products: Entering a New World 25473
89 4 P's of Management 56736
90 Walt Disney: A Magical Brand 16554
91 Evaluating Advertisement Campaigns: Analyzing Customers 10560
92 Brand Manchester United : A Theatre of Dreams 10611
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12255
94 10 Reasons Why Airline Industry is Unique ? 49265
95 Role of Brand Ambassadors in Recession 10395
96 Reverse Pricing - Getting it Right ! 11660
97 Copyright & Trademark violations: Rural Marketing Success ? 14874
98 Premium Niche Marketing: Small World and Big Business 15263
99 Surrogate Advertising: Softly promoting hard products 10354
100 TATA Nano : Khushiyon Ki Chaabi 14620
101 Royal Enfield Bullet - The Indian Cult Brand ! 20053
102 Do Brands have finite lives ? 20088
103 Why Twitter is so successful ? 19736
104 M.R.P: Setting your own price ? 10459
105 The New Age Marketing Warfare ! 12922
 
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