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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 9771
32 Being Flawsome - Ensuring Brand Loyalty 13392
33 Chanakya Niti And Marketing Strategies 18294
34 Royal Enfield Bullet - Felt The Thump! 9425
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20120
36 Subliminal Marketing - What You See You May Not See! 13137
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13794
38 Customer Is King – Make The King Happy 22211
39 Marketing Strategies & Innovations In The Services Sector 12639
40 Segmentation Targeting & Positioning-Defining Product Lines 25128
41 Role Of Technology In Marketing 19330
42 How To Create Snob Effect In Marketing? 12833
43 Health Insurance: A Push Or A Pull Product? 9913
44 A Strategic Perspective Of Kerala Tourism 24728
45 Opportunities In Online Marketing 8958
46 Challenges Of Digital Marketing 16599
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9413
48 Then & Now - A Coke Story 12466
49 What's This App - Whatsapp Success Story! 23625
50 Flying High: What Keeps Indigo Going 9291
51 Brand Activation: Bringing Spirit Of Brands To Life 14482
52 Indian Rural Market: The Next Big Thing 22424
53 Oreo – Milky’s Favourite Cookie Turns 100 9160
54 The Happy Birds: Success Story of Angry Birds 9912
55 Tata Motors JLR - The Success Story 12673
56 An Analysis On Lux Beauty Soap 37054
57 Latest Trend In Marketing Environment: Viral Marketing 8627
58 Impact Of The ZooZoo Commercials For Value Added Services 14427
59 What Can We Learn From Strategy Games 12598
60 The Reverse of Marketing=De-Marketing 15392
61 Is There A Better Way To Sell To Rural Market 11057
62 Why & How Marketers Target Kids 13356
63 Disruptive Innovation: Strategist’s Dilemma 9368
64 Entry Strategies For Automobile Companies In African Markets 12044
65 Park Avenue I.Q: New Name In The World Of Deodorants 14974
66 Flipkart.com - The Success Saga 19909
67 Pester Power: The Influential Kids 10360
68 Destination Branding- How does it Work 11737
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12811
70 Dirty Marketing- Fighting brands unethically 9544
71 Hero Honda Rebranding to Hero MotoCorp 12029
72 Standardize or Localize- A better way to lead markets 10434
73 Critical Success Factors for Devising Strategies for Airline Players 17241
74 Mom and Pop Stores Score Over Giant Supermarkets 9518
75 Regional Aspiration Marketing- A Step Further 9128
76 Value and benefit- The customer perspective 12705
77 Merchandising- The Brand Building Strategy 8559
78 The ill-effects of Globalization 8924
79 Brand Ferrari - The Dream Machine 11333
80 Retail Industry : Boon or Bane ? 11290
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18927
82 Premium Brands- Prestige, Value and Quality 17185
83 JustDial: The Information and Business Listings Directory 21290
84 Corporate branding vs Product branding 11980
85 Sales vs Marketing - Do They complement or compete ? 27005
86 Is Advertising an art of Lying ? 14296
87 Glocalization-The McD and KFC Way ? 10637
88 Breakthrough Products: Entering a New World 23300
89 4 P's of Management 52911
90 Walt Disney: A Magical Brand 14226
91 Evaluating Advertisement Campaigns: Analyzing Customers 8879
92 Brand Manchester United : A Theatre of Dreams 8783
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10722
94 10 Reasons Why Airline Industry is Unique ? 46869
95 Role of Brand Ambassadors in Recession 8747
96 Reverse Pricing - Getting it Right ! 9700
97 Copyright & Trademark violations: Rural Marketing Success ? 13164
98 Premium Niche Marketing: Small World and Big Business 13073
99 Surrogate Advertising: Softly promoting hard products 8822
100 TATA Nano : Khushiyon Ki Chaabi 12205
101 Royal Enfield Bullet - The Indian Cult Brand ! 18250
102 Do Brands have finite lives ? 18695
103 Why Twitter is so successful ? 18636
104 M.R.P: Setting your own price ? 8935
105 The New Age Marketing Warfare ! 11723
 
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