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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12334
32 Being Flawsome - Ensuring Brand Loyalty 15109
33 Chanakya Niti And Marketing Strategies 20601
34 Royal Enfield Bullet - Felt The Thump! 11460
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23371
36 Subliminal Marketing - What You See You May Not See! 15075
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16750
38 Customer Is King – Make The King Happy 24779
39 Marketing Strategies & Innovations In The Services Sector 14841
40 Segmentation Targeting & Positioning-Defining Product Lines 27432
41 Role Of Technology In Marketing 21123
42 How To Create Snob Effect In Marketing? 15047
43 Health Insurance: A Push Or A Pull Product? 11448
44 A Strategic Perspective Of Kerala Tourism 27192
45 Opportunities In Online Marketing 10517
46 Challenges Of Digital Marketing 18934
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10924
48 Then & Now - A Coke Story 14604
49 What's This App - Whatsapp Success Story! 25460
50 Flying High: What Keeps Indigo Going 11690
51 Brand Activation: Bringing Spirit Of Brands To Life 16381
52 Indian Rural Market: The Next Big Thing 24205
53 Oreo – Milky’s Favourite Cookie Turns 100 11038
54 The Happy Birds: Success Story of Angry Birds 12360
55 Tata Motors JLR - The Success Story 14808
56 An Analysis On Lux Beauty Soap 40429
57 Latest Trend In Marketing Environment: Viral Marketing 10156
58 Impact Of The ZooZoo Commercials For Value Added Services 16838
59 What Can We Learn From Strategy Games 14116
60 The Reverse of Marketing=De-Marketing 17948
61 Is There A Better Way To Sell To Rural Market 12754
62 Why & How Marketers Target Kids 15906
63 Disruptive Innovation: Strategist’s Dilemma 11343
64 Entry Strategies For Automobile Companies In African Markets 13872
65 Park Avenue I.Q: New Name In The World Of Deodorants 17032
66 Flipkart.com - The Success Saga 22137
67 Pester Power: The Influential Kids 12280
68 Destination Branding- How does it Work 13426
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15273
70 Dirty Marketing- Fighting brands unethically 11741
71 Hero Honda Rebranding to Hero MotoCorp 14631
72 Standardize or Localize- A better way to lead markets 12078
73 Critical Success Factors for Devising Strategies for Airline Players 19571
74 Mom and Pop Stores Score Over Giant Supermarkets 11558
75 Regional Aspiration Marketing- A Step Further 10896
76 Value and benefit- The customer perspective 14354
77 Merchandising- The Brand Building Strategy 10201
78 The ill-effects of Globalization 10405
79 Brand Ferrari - The Dream Machine 13330
80 Retail Industry : Boon or Bane ? 12904
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21128
82 Premium Brands- Prestige, Value and Quality 20593
83 JustDial: The Information and Business Listings Directory 24627
84 Corporate branding vs Product branding 13626
85 Sales vs Marketing - Do They complement or compete ? 29463
86 Is Advertising an art of Lying ? 16251
87 Glocalization-The McD and KFC Way ? 13052
88 Breakthrough Products: Entering a New World 25641
89 4 P's of Management 56958
90 Walt Disney: A Magical Brand 16764
91 Evaluating Advertisement Campaigns: Analyzing Customers 10733
92 Brand Manchester United : A Theatre of Dreams 10770
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12393
94 10 Reasons Why Airline Industry is Unique ? 49561
95 Role of Brand Ambassadors in Recession 10614
96 Reverse Pricing - Getting it Right ! 11836
97 Copyright & Trademark violations: Rural Marketing Success ? 15014
98 Premium Niche Marketing: Small World and Big Business 15463
99 Surrogate Advertising: Softly promoting hard products 10470
100 TATA Nano : Khushiyon Ki Chaabi 14810
101 Royal Enfield Bullet - The Indian Cult Brand ! 20275
102 Do Brands have finite lives ? 20221
103 Why Twitter is so successful ? 19931
104 M.R.P: Setting your own price ? 10625
105 The New Age Marketing Warfare ! 13059
 
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