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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
31 Village Laundry Service, A Story Of The Start Up 12156
32 Being Flawsome - Ensuring Brand Loyalty 15015
33 Chanakya Niti And Marketing Strategies 20467
34 Royal Enfield Bullet - Felt The Thump! 11328
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23133
36 Subliminal Marketing - What You See You May Not See! 14978
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16582
38 Customer Is King – Make The King Happy 24574
39 Marketing Strategies & Innovations In The Services Sector 14669
40 Segmentation Targeting & Positioning-Defining Product Lines 27299
41 Role Of Technology In Marketing 21041
42 How To Create Snob Effect In Marketing? 14929
43 Health Insurance: A Push Or A Pull Product? 11335
44 A Strategic Perspective Of Kerala Tourism 27054
45 Opportunities In Online Marketing 10440
46 Challenges Of Digital Marketing 18759
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10815
48 Then & Now - A Coke Story 14494
49 What's This App - Whatsapp Success Story! 25366
50 Flying High: What Keeps Indigo Going 11547
51 Brand Activation: Bringing Spirit Of Brands To Life 16254
52 Indian Rural Market: The Next Big Thing 24110
53 Oreo – Milky’s Favourite Cookie Turns 100 10917
54 The Happy Birds: Success Story of Angry Birds 12138
55 Tata Motors JLR - The Success Story 14659
56 An Analysis On Lux Beauty Soap 40146
57 Latest Trend In Marketing Environment: Viral Marketing 10078
58 Impact Of The ZooZoo Commercials For Value Added Services 16697
59 What Can We Learn From Strategy Games 14042
60 The Reverse of Marketing=De-Marketing 17741
61 Is There A Better Way To Sell To Rural Market 12614
62 Why & How Marketers Target Kids 15738
63 Disruptive Innovation: Strategist’s Dilemma 11219
64 Entry Strategies For Automobile Companies In African Markets 13793
65 Park Avenue I.Q: New Name In The World Of Deodorants 16941
66 Flipkart.com - The Success Saga 22017
67 Pester Power: The Influential Kids 12166
68 Destination Branding- How does it Work 13342
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15152
70 Dirty Marketing- Fighting brands unethically 11607
71 Hero Honda Rebranding to Hero MotoCorp 14437
72 Standardize or Localize- A better way to lead markets 11940
73 Critical Success Factors for Devising Strategies for Airline Players 19380
74 Mom and Pop Stores Score Over Giant Supermarkets 11448
75 Regional Aspiration Marketing- A Step Further 10781
76 Value and benefit- The customer perspective 14260
77 Merchandising- The Brand Building Strategy 10114
78 The ill-effects of Globalization 10324
79 Brand Ferrari - The Dream Machine 13201
80 Retail Industry : Boon or Bane ? 12799
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20991
82 Premium Brands- Prestige, Value and Quality 20356
83 JustDial: The Information and Business Listings Directory 24397
84 Corporate branding vs Product branding 13523
85 Sales vs Marketing - Do They complement or compete ? 29288
86 Is Advertising an art of Lying ? 16143
87 Glocalization-The McD and KFC Way ? 12925
88 Breakthrough Products: Entering a New World 25528
89 4 P's of Management 56802
90 Walt Disney: A Magical Brand 16617
91 Evaluating Advertisement Campaigns: Analyzing Customers 10610
92 Brand Manchester United : A Theatre of Dreams 10656
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12285
94 10 Reasons Why Airline Industry is Unique ? 49364
95 Role of Brand Ambassadors in Recession 10474
96 Reverse Pricing - Getting it Right ! 11706
97 Copyright & Trademark violations: Rural Marketing Success ? 14907
98 Premium Niche Marketing: Small World and Big Business 15320
99 Surrogate Advertising: Softly promoting hard products 10388
100 TATA Nano : Khushiyon Ki Chaabi 14689
101 Royal Enfield Bullet - The Indian Cult Brand ! 20117
102 Do Brands have finite lives ? 20129
103 Why Twitter is so successful ? 19818
104 M.R.P: Setting your own price ? 10509
105 The New Age Marketing Warfare ! 12969
 
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