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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17065
38 Customer Is King – Make The King Happy 25055
39 Marketing Strategies & Innovations In The Services Sector 15160
40 Segmentation Targeting & Positioning-Defining Product Lines 27694
41 Role Of Technology In Marketing 21315
42 How To Create Snob Effect In Marketing? 15299
43 Health Insurance: A Push Or A Pull Product? 11633
44 A Strategic Perspective Of Kerala Tourism 27482
45 Opportunities In Online Marketing 10733
46 Challenges Of Digital Marketing 19399
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11142
48 Then & Now - A Coke Story 14847
49 What's This App - Whatsapp Success Story! 25669
50 Flying High: What Keeps Indigo Going 11929
51 Brand Activation: Bringing Spirit Of Brands To Life 16578
52 Indian Rural Market: The Next Big Thing 24405
53 Oreo – Milky’s Favourite Cookie Turns 100 11254
54 The Happy Birds: Success Story of Angry Birds 12656
55 Tata Motors JLR - The Success Story 15115
56 An Analysis On Lux Beauty Soap 40959
57 Latest Trend In Marketing Environment: Viral Marketing 10349
58 Impact Of The ZooZoo Commercials For Value Added Services 17202
59 What Can We Learn From Strategy Games 14303
60 The Reverse of Marketing=De-Marketing 18224
61 Is There A Better Way To Sell To Rural Market 12982
62 Why & How Marketers Target Kids 16259
63 Disruptive Innovation: Strategist’s Dilemma 11596
64 Entry Strategies For Automobile Companies In African Markets 14072
65 Park Avenue I.Q: New Name In The World Of Deodorants 17287
66 Flipkart.com - The Success Saga 22438
67 Pester Power: The Influential Kids 12578
68 Destination Branding- How does it Work 13622
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15491
70 Dirty Marketing- Fighting brands unethically 11981
71 Hero Honda Rebranding to Hero MotoCorp 14908
72 Standardize or Localize- A better way to lead markets 12293
73 Critical Success Factors for Devising Strategies for Airline Players 19833
74 Mom and Pop Stores Score Over Giant Supermarkets 11775
75 Regional Aspiration Marketing- A Step Further 11143
76 Value and benefit- The customer perspective 14538
77 Merchandising- The Brand Building Strategy 10404
78 The ill-effects of Globalization 10593
79 Brand Ferrari - The Dream Machine 13523
80 Retail Industry : Boon or Bane ? 13103
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21380
82 Premium Brands- Prestige, Value and Quality 20988
83 JustDial: The Information and Business Listings Directory 25019
84 Corporate branding vs Product branding 13880
85 Sales vs Marketing - Do They complement or compete ? 29776
86 Is Advertising an art of Lying ? 16462
87 Glocalization-The McD and KFC Way ? 13311
88 Breakthrough Products: Entering a New World 25916
89 4 P's of Management 57330
90 Walt Disney: A Magical Brand 17026
91 Evaluating Advertisement Campaigns: Analyzing Customers 10952
92 Brand Manchester United : A Theatre of Dreams 11050
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12650
94 10 Reasons Why Airline Industry is Unique ? 49876
95 Role of Brand Ambassadors in Recession 10868
96 Reverse Pricing - Getting it Right ! 12092
97 Copyright & Trademark violations: Rural Marketing Success ? 15261
98 Premium Niche Marketing: Small World and Big Business 15809
99 Surrogate Advertising: Softly promoting hard products 10691
100 TATA Nano : Khushiyon Ki Chaabi 15088
101 Royal Enfield Bullet - The Indian Cult Brand ! 20535
102 Do Brands have finite lives ? 20538
103 Why Twitter is so successful ? 20145
104 M.R.P: Setting your own price ? 10835
105 The New Age Marketing Warfare ! 13298
 
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