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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17157
38 Customer Is King – Make The King Happy 25118
39 Marketing Strategies & Innovations In The Services Sector 15227
40 Segmentation Targeting & Positioning-Defining Product Lines 27759
41 Role Of Technology In Marketing 21366
42 How To Create Snob Effect In Marketing? 15356
43 Health Insurance: A Push Or A Pull Product? 11677
44 A Strategic Perspective Of Kerala Tourism 27558
45 Opportunities In Online Marketing 10792
46 Challenges Of Digital Marketing 19524
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11200
48 Then & Now - A Coke Story 14911
49 What's This App - Whatsapp Success Story! 25728
50 Flying High: What Keeps Indigo Going 11996
51 Brand Activation: Bringing Spirit Of Brands To Life 16650
52 Indian Rural Market: The Next Big Thing 24469
53 Oreo – Milky’s Favourite Cookie Turns 100 11315
54 The Happy Birds: Success Story of Angry Birds 12741
55 Tata Motors JLR - The Success Story 15197
56 An Analysis On Lux Beauty Soap 41057
57 Latest Trend In Marketing Environment: Viral Marketing 10400
58 Impact Of The ZooZoo Commercials For Value Added Services 17272
59 What Can We Learn From Strategy Games 14356
60 The Reverse of Marketing=De-Marketing 18292
61 Is There A Better Way To Sell To Rural Market 13033
62 Why & How Marketers Target Kids 16334
63 Disruptive Innovation: Strategist’s Dilemma 11654
64 Entry Strategies For Automobile Companies In African Markets 14130
65 Park Avenue I.Q: New Name In The World Of Deodorants 17370
66 Flipkart.com - The Success Saga 22517
67 Pester Power: The Influential Kids 12645
68 Destination Branding- How does it Work 13682
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15551
70 Dirty Marketing- Fighting brands unethically 12042
71 Hero Honda Rebranding to Hero MotoCorp 14988
72 Standardize or Localize- A better way to lead markets 12358
73 Critical Success Factors for Devising Strategies for Airline Players 19895
74 Mom and Pop Stores Score Over Giant Supermarkets 11835
75 Regional Aspiration Marketing- A Step Further 11210
76 Value and benefit- The customer perspective 14592
77 Merchandising- The Brand Building Strategy 10464
78 The ill-effects of Globalization 10651
79 Brand Ferrari - The Dream Machine 13580
80 Retail Industry : Boon or Bane ? 13165
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21453
82 Premium Brands- Prestige, Value and Quality 21074
83 JustDial: The Information and Business Listings Directory 25100
84 Corporate branding vs Product branding 13952
85 Sales vs Marketing - Do They complement or compete ? 29849
86 Is Advertising an art of Lying ? 16521
87 Glocalization-The McD and KFC Way ? 13376
88 Breakthrough Products: Entering a New World 25985
89 4 P's of Management 57410
90 Walt Disney: A Magical Brand 17095
91 Evaluating Advertisement Campaigns: Analyzing Customers 11020
92 Brand Manchester United : A Theatre of Dreams 11132
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12723
94 10 Reasons Why Airline Industry is Unique ? 49973
95 Role of Brand Ambassadors in Recession 10945
96 Reverse Pricing - Getting it Right ! 12182
97 Copyright & Trademark violations: Rural Marketing Success ? 15345
98 Premium Niche Marketing: Small World and Big Business 15918
99 Surrogate Advertising: Softly promoting hard products 10770
100 TATA Nano : Khushiyon Ki Chaabi 15185
101 Royal Enfield Bullet - The Indian Cult Brand ! 20619
102 Do Brands have finite lives ? 20606
103 Why Twitter is so successful ? 20206
104 M.R.P: Setting your own price ? 10910
105 The New Age Marketing Warfare ! 13367
 
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