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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17246
38 Customer Is King – Make The King Happy 25196
39 Marketing Strategies & Innovations In The Services Sector 15302
40 Segmentation Targeting & Positioning-Defining Product Lines 27845
41 Role Of Technology In Marketing 21425
42 How To Create Snob Effect In Marketing? 15450
43 Health Insurance: A Push Or A Pull Product? 11740
44 A Strategic Perspective Of Kerala Tourism 27639
45 Opportunities In Online Marketing 10865
46 Challenges Of Digital Marketing 19620
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11266
48 Then & Now - A Coke Story 15002
49 What's This App - Whatsapp Success Story! 25796
50 Flying High: What Keeps Indigo Going 12062
51 Brand Activation: Bringing Spirit Of Brands To Life 16712
52 Indian Rural Market: The Next Big Thing 24523
53 Oreo – Milky’s Favourite Cookie Turns 100 11391
54 The Happy Birds: Success Story of Angry Birds 12829
55 Tata Motors JLR - The Success Story 15280
56 An Analysis On Lux Beauty Soap 41171
57 Latest Trend In Marketing Environment: Viral Marketing 10462
58 Impact Of The ZooZoo Commercials For Value Added Services 17338
59 What Can We Learn From Strategy Games 14430
60 The Reverse of Marketing=De-Marketing 18381
61 Is There A Better Way To Sell To Rural Market 13095
62 Why & How Marketers Target Kids 16417
63 Disruptive Innovation: Strategist’s Dilemma 11720
64 Entry Strategies For Automobile Companies In African Markets 14200
65 Park Avenue I.Q: New Name In The World Of Deodorants 17443
66 Flipkart.com - The Success Saga 22591
67 Pester Power: The Influential Kids 12734
68 Destination Branding- How does it Work 13751
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15615
70 Dirty Marketing- Fighting brands unethically 12119
71 Hero Honda Rebranding to Hero MotoCorp 15074
72 Standardize or Localize- A better way to lead markets 12427
73 Critical Success Factors for Devising Strategies for Airline Players 19969
74 Mom and Pop Stores Score Over Giant Supermarkets 11908
75 Regional Aspiration Marketing- A Step Further 11286
76 Value and benefit- The customer perspective 14656
77 Merchandising- The Brand Building Strategy 10535
78 The ill-effects of Globalization 10718
79 Brand Ferrari - The Dream Machine 13664
80 Retail Industry : Boon or Bane ? 13235
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21536
82 Premium Brands- Prestige, Value and Quality 21181
83 JustDial: The Information and Business Listings Directory 25184
84 Corporate branding vs Product branding 14028
85 Sales vs Marketing - Do They complement or compete ? 29924
86 Is Advertising an art of Lying ? 16596
87 Glocalization-The McD and KFC Way ? 13455
88 Breakthrough Products: Entering a New World 26064
89 4 P's of Management 57491
90 Walt Disney: A Magical Brand 17170
91 Evaluating Advertisement Campaigns: Analyzing Customers 11092
92 Brand Manchester United : A Theatre of Dreams 11216
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12852
94 10 Reasons Why Airline Industry is Unique ? 50061
95 Role of Brand Ambassadors in Recession 11019
96 Reverse Pricing - Getting it Right ! 12273
97 Copyright & Trademark violations: Rural Marketing Success ? 15425
98 Premium Niche Marketing: Small World and Big Business 16013
99 Surrogate Advertising: Softly promoting hard products 10845
100 TATA Nano : Khushiyon Ki Chaabi 15277
101 Royal Enfield Bullet - The Indian Cult Brand ! 20735
102 Do Brands have finite lives ? 20662
103 Why Twitter is so successful ? 20252
104 M.R.P: Setting your own price ? 10970
105 The New Age Marketing Warfare ! 13429
 
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