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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17089
38 Customer Is King – Make The King Happy 25073
39 Marketing Strategies & Innovations In The Services Sector 15174
40 Segmentation Targeting & Positioning-Defining Product Lines 27710
41 Role Of Technology In Marketing 21332
42 How To Create Snob Effect In Marketing? 15314
43 Health Insurance: A Push Or A Pull Product? 11642
44 A Strategic Perspective Of Kerala Tourism 27509
45 Opportunities In Online Marketing 10753
46 Challenges Of Digital Marketing 19436
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11158
48 Then & Now - A Coke Story 14866
49 What's This App - Whatsapp Success Story! 25683
50 Flying High: What Keeps Indigo Going 11948
51 Brand Activation: Bringing Spirit Of Brands To Life 16596
52 Indian Rural Market: The Next Big Thing 24427
53 Oreo – Milky’s Favourite Cookie Turns 100 11277
54 The Happy Birds: Success Story of Angry Birds 12682
55 Tata Motors JLR - The Success Story 15136
56 An Analysis On Lux Beauty Soap 40988
57 Latest Trend In Marketing Environment: Viral Marketing 10366
58 Impact Of The ZooZoo Commercials For Value Added Services 17221
59 What Can We Learn From Strategy Games 14320
60 The Reverse of Marketing=De-Marketing 18246
61 Is There A Better Way To Sell To Rural Market 12999
62 Why & How Marketers Target Kids 16284
63 Disruptive Innovation: Strategist’s Dilemma 11611
64 Entry Strategies For Automobile Companies In African Markets 14090
65 Park Avenue I.Q: New Name In The World Of Deodorants 17316
66 Flipkart.com - The Success Saga 22459
67 Pester Power: The Influential Kids 12594
68 Destination Branding- How does it Work 13639
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15512
70 Dirty Marketing- Fighting brands unethically 12001
71 Hero Honda Rebranding to Hero MotoCorp 14923
72 Standardize or Localize- A better way to lead markets 12310
73 Critical Success Factors for Devising Strategies for Airline Players 19849
74 Mom and Pop Stores Score Over Giant Supermarkets 11798
75 Regional Aspiration Marketing- A Step Further 11162
76 Value and benefit- The customer perspective 14553
77 Merchandising- The Brand Building Strategy 10421
78 The ill-effects of Globalization 10614
79 Brand Ferrari - The Dream Machine 13545
80 Retail Industry : Boon or Bane ? 13127
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21400
82 Premium Brands- Prestige, Value and Quality 21013
83 JustDial: The Information and Business Listings Directory 25041
84 Corporate branding vs Product branding 13907
85 Sales vs Marketing - Do They complement or compete ? 29806
86 Is Advertising an art of Lying ? 16481
87 Glocalization-The McD and KFC Way ? 13331
88 Breakthrough Products: Entering a New World 25938
89 4 P's of Management 57357
90 Walt Disney: A Magical Brand 17052
91 Evaluating Advertisement Campaigns: Analyzing Customers 10971
92 Brand Manchester United : A Theatre of Dreams 11079
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12675
94 10 Reasons Why Airline Industry is Unique ? 49902
95 Role of Brand Ambassadors in Recession 10891
96 Reverse Pricing - Getting it Right ! 12113
97 Copyright & Trademark violations: Rural Marketing Success ? 15283
98 Premium Niche Marketing: Small World and Big Business 15840
99 Surrogate Advertising: Softly promoting hard products 10712
100 TATA Nano : Khushiyon Ki Chaabi 15116
101 Royal Enfield Bullet - The Indian Cult Brand ! 20556
102 Do Brands have finite lives ? 20564
103 Why Twitter is so successful ? 20161
104 M.R.P: Setting your own price ? 10854
105 The New Age Marketing Warfare ! 13315
 
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