1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17352
38 Customer Is King – Make The King Happy 25288
39 Marketing Strategies & Innovations In The Services Sector 15403
40 Segmentation Targeting & Positioning-Defining Product Lines 27964
41 Role Of Technology In Marketing 21504
42 How To Create Snob Effect In Marketing? 15563
43 Health Insurance: A Push Or A Pull Product? 11820
44 A Strategic Perspective Of Kerala Tourism 27753
45 Opportunities In Online Marketing 10955
46 Challenges Of Digital Marketing 19775
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11367
48 Then & Now - A Coke Story 15137
49 What's This App - Whatsapp Success Story! 25892
50 Flying High: What Keeps Indigo Going 12163
51 Brand Activation: Bringing Spirit Of Brands To Life 16803
52 Indian Rural Market: The Next Big Thing 24633
53 Oreo – Milky’s Favourite Cookie Turns 100 11504
54 The Happy Birds: Success Story of Angry Birds 12958
55 Tata Motors JLR - The Success Story 15404
56 An Analysis On Lux Beauty Soap 41347
57 Latest Trend In Marketing Environment: Viral Marketing 10576
58 Impact Of The ZooZoo Commercials For Value Added Services 17437
59 What Can We Learn From Strategy Games 14505
60 The Reverse of Marketing=De-Marketing 18489
61 Is There A Better Way To Sell To Rural Market 13187
62 Why & How Marketers Target Kids 16542
63 Disruptive Innovation: Strategist’s Dilemma 11807
64 Entry Strategies For Automobile Companies In African Markets 14291
65 Park Avenue I.Q: New Name In The World Of Deodorants 17543
66 Flipkart.com - The Success Saga 22706
67 Pester Power: The Influential Kids 12846
68 Destination Branding- How does it Work 13849
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15718
70 Dirty Marketing- Fighting brands unethically 12220
71 Hero Honda Rebranding to Hero MotoCorp 15282
72 Standardize or Localize- A better way to lead markets 12515
73 Critical Success Factors for Devising Strategies for Airline Players 20068
74 Mom and Pop Stores Score Over Giant Supermarkets 12055
75 Regional Aspiration Marketing- A Step Further 11372
76 Value and benefit- The customer perspective 14739
77 Merchandising- The Brand Building Strategy 10620
78 The ill-effects of Globalization 10801
79 Brand Ferrari - The Dream Machine 13763
80 Retail Industry : Boon or Bane ? 13325
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21647
82 Premium Brands- Prestige, Value and Quality 21350
83 JustDial: The Information and Business Listings Directory 25299
84 Corporate branding vs Product branding 14122
85 Sales vs Marketing - Do They complement or compete ? 30026
86 Is Advertising an art of Lying ? 16701
87 Glocalization-The McD and KFC Way ? 13559
88 Breakthrough Products: Entering a New World 26165
89 4 P's of Management 57602
90 Walt Disney: A Magical Brand 17271
91 Evaluating Advertisement Campaigns: Analyzing Customers 11182
92 Brand Manchester United : A Theatre of Dreams 11323
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12959
94 10 Reasons Why Airline Industry is Unique ? 50191
95 Role of Brand Ambassadors in Recession 11127
96 Reverse Pricing - Getting it Right ! 12381
97 Copyright & Trademark violations: Rural Marketing Success ? 15532
98 Premium Niche Marketing: Small World and Big Business 16141
99 Surrogate Advertising: Softly promoting hard products 10950
100 TATA Nano : Khushiyon Ki Chaabi 15417
101 Royal Enfield Bullet - The Indian Cult Brand ! 20986
102 Do Brands have finite lives ? 20752
103 Why Twitter is so successful ? 20334
104 M.R.P: Setting your own price ? 11064
105 The New Age Marketing Warfare ! 13533
 
Page 1 of 2