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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16470
38 Customer Is King – Make The King Happy 24440
39 Marketing Strategies & Innovations In The Services Sector 14582
40 Segmentation Targeting & Positioning-Defining Product Lines 27237
41 Role Of Technology In Marketing 21000
42 How To Create Snob Effect In Marketing? 14858
43 Health Insurance: A Push Or A Pull Product? 11254
44 A Strategic Perspective Of Kerala Tourism 26959
45 Opportunities In Online Marketing 10400
46 Challenges Of Digital Marketing 18681
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10762
48 Then & Now - A Coke Story 14423
49 What's This App - Whatsapp Success Story! 25333
50 Flying High: What Keeps Indigo Going 11470
51 Brand Activation: Bringing Spirit Of Brands To Life 16182
52 Indian Rural Market: The Next Big Thing 24064
53 Oreo – Milky’s Favourite Cookie Turns 100 10849
54 The Happy Birds: Success Story of Angry Birds 12014
55 Tata Motors JLR - The Success Story 14583
56 An Analysis On Lux Beauty Soap 39968
57 Latest Trend In Marketing Environment: Viral Marketing 10027
58 Impact Of The ZooZoo Commercials For Value Added Services 16592
59 What Can We Learn From Strategy Games 14000
60 The Reverse of Marketing=De-Marketing 17627
61 Is There A Better Way To Sell To Rural Market 12516
62 Why & How Marketers Target Kids 15640
63 Disruptive Innovation: Strategist’s Dilemma 11078
64 Entry Strategies For Automobile Companies In African Markets 13749
65 Park Avenue I.Q: New Name In The World Of Deodorants 16890
66 Flipkart.com - The Success Saga 21939
67 Pester Power: The Influential Kids 12114
68 Destination Branding- How does it Work 13291
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15085
70 Dirty Marketing- Fighting brands unethically 11542
71 Hero Honda Rebranding to Hero MotoCorp 14347
72 Standardize or Localize- A better way to lead markets 11853
73 Critical Success Factors for Devising Strategies for Airline Players 19268
74 Mom and Pop Stores Score Over Giant Supermarkets 11394
75 Regional Aspiration Marketing- A Step Further 10715
76 Value and benefit- The customer perspective 14224
77 Merchandising- The Brand Building Strategy 10077
78 The ill-effects of Globalization 10287
79 Brand Ferrari - The Dream Machine 13114
80 Retail Industry : Boon or Bane ? 12750
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20926
82 Premium Brands- Prestige, Value and Quality 20235
83 JustDial: The Information and Business Listings Directory 24266
84 Corporate branding vs Product branding 13480
85 Sales vs Marketing - Do They complement or compete ? 29203
86 Is Advertising an art of Lying ? 16087
87 Glocalization-The McD and KFC Way ? 12852
88 Breakthrough Products: Entering a New World 25456
89 4 P's of Management 56719
90 Walt Disney: A Magical Brand 16542
91 Evaluating Advertisement Campaigns: Analyzing Customers 10546
92 Brand Manchester United : A Theatre of Dreams 10598
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12246
94 10 Reasons Why Airline Industry is Unique ? 49244
95 Role of Brand Ambassadors in Recession 10388
96 Reverse Pricing - Getting it Right ! 11648
97 Copyright & Trademark violations: Rural Marketing Success ? 14857
98 Premium Niche Marketing: Small World and Big Business 15248
99 Surrogate Advertising: Softly promoting hard products 10340
100 TATA Nano : Khushiyon Ki Chaabi 14601
101 Royal Enfield Bullet - The Indian Cult Brand ! 20034
102 Do Brands have finite lives ? 20075
103 Why Twitter is so successful ? 19724
104 M.R.P: Setting your own price ? 10447
105 The New Age Marketing Warfare ! 12906
 
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