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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17400
38 Customer Is King – Make The King Happy 25342
39 Marketing Strategies & Innovations In The Services Sector 15443
40 Segmentation Targeting & Positioning-Defining Product Lines 28009
41 Role Of Technology In Marketing 21542
42 How To Create Snob Effect In Marketing? 15635
43 Health Insurance: A Push Or A Pull Product? 11860
44 A Strategic Perspective Of Kerala Tourism 27797
45 Opportunities In Online Marketing 11001
46 Challenges Of Digital Marketing 19834
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11418
48 Then & Now - A Coke Story 15206
49 What's This App - Whatsapp Success Story! 25944
50 Flying High: What Keeps Indigo Going 12237
51 Brand Activation: Bringing Spirit Of Brands To Life 16848
52 Indian Rural Market: The Next Big Thing 24683
53 Oreo – Milky’s Favourite Cookie Turns 100 11560
54 The Happy Birds: Success Story of Angry Birds 13021
55 Tata Motors JLR - The Success Story 15468
56 An Analysis On Lux Beauty Soap 41454
57 Latest Trend In Marketing Environment: Viral Marketing 10620
58 Impact Of The ZooZoo Commercials For Value Added Services 17487
59 What Can We Learn From Strategy Games 14542
60 The Reverse of Marketing=De-Marketing 18547
61 Is There A Better Way To Sell To Rural Market 13230
62 Why & How Marketers Target Kids 16603
63 Disruptive Innovation: Strategist’s Dilemma 11845
64 Entry Strategies For Automobile Companies In African Markets 14349
65 Park Avenue I.Q: New Name In The World Of Deodorants 17595
66 Flipkart.com - The Success Saga 22754
67 Pester Power: The Influential Kids 12896
68 Destination Branding- How does it Work 13890
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15765
70 Dirty Marketing- Fighting brands unethically 12265
71 Hero Honda Rebranding to Hero MotoCorp 15354
72 Standardize or Localize- A better way to lead markets 12562
73 Critical Success Factors for Devising Strategies for Airline Players 20116
74 Mom and Pop Stores Score Over Giant Supermarkets 12145
75 Regional Aspiration Marketing- A Step Further 11416
76 Value and benefit- The customer perspective 14782
77 Merchandising- The Brand Building Strategy 10657
78 The ill-effects of Globalization 10847
79 Brand Ferrari - The Dream Machine 13816
80 Retail Industry : Boon or Bane ? 13369
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21694
82 Premium Brands- Prestige, Value and Quality 21451
83 JustDial: The Information and Business Listings Directory 25377
84 Corporate branding vs Product branding 14166
85 Sales vs Marketing - Do They complement or compete ? 30071
86 Is Advertising an art of Lying ? 16759
87 Glocalization-The McD and KFC Way ? 13616
88 Breakthrough Products: Entering a New World 26212
89 4 P's of Management 57666
90 Walt Disney: A Magical Brand 17317
91 Evaluating Advertisement Campaigns: Analyzing Customers 11219
92 Brand Manchester United : A Theatre of Dreams 11380
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13031
94 10 Reasons Why Airline Industry is Unique ? 50242
95 Role of Brand Ambassadors in Recession 11174
96 Reverse Pricing - Getting it Right ! 12435
97 Copyright & Trademark violations: Rural Marketing Success ? 15580
98 Premium Niche Marketing: Small World and Big Business 16198
99 Surrogate Advertising: Softly promoting hard products 11007
100 TATA Nano : Khushiyon Ki Chaabi 15485
101 Royal Enfield Bullet - The Indian Cult Brand ! 21099
102 Do Brands have finite lives ? 20798
103 Why Twitter is so successful ? 20377
104 M.R.P: Setting your own price ? 11116
105 The New Age Marketing Warfare ! 13583
 
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