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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16902
38 Customer Is King – Make The King Happy 24915
39 Marketing Strategies & Innovations In The Services Sector 14986
40 Segmentation Targeting & Positioning-Defining Product Lines 27559
41 Role Of Technology In Marketing 21209
42 How To Create Snob Effect In Marketing? 15166
43 Health Insurance: A Push Or A Pull Product? 11535
44 A Strategic Perspective Of Kerala Tourism 27330
45 Opportunities In Online Marketing 10618
46 Challenges Of Digital Marketing 19140
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11038
48 Then & Now - A Coke Story 14718
49 What's This App - Whatsapp Success Story! 25550
50 Flying High: What Keeps Indigo Going 11805
51 Brand Activation: Bringing Spirit Of Brands To Life 16473
52 Indian Rural Market: The Next Big Thing 24301
53 Oreo – Milky’s Favourite Cookie Turns 100 11133
54 The Happy Birds: Success Story of Angry Birds 12493
55 Tata Motors JLR - The Success Story 14920
56 An Analysis On Lux Beauty Soap 40696
57 Latest Trend In Marketing Environment: Viral Marketing 10248
58 Impact Of The ZooZoo Commercials For Value Added Services 16962
59 What Can We Learn From Strategy Games 14199
60 The Reverse of Marketing=De-Marketing 18086
61 Is There A Better Way To Sell To Rural Market 12864
62 Why & How Marketers Target Kids 16052
63 Disruptive Innovation: Strategist’s Dilemma 11483
64 Entry Strategies For Automobile Companies In African Markets 13961
65 Park Avenue I.Q: New Name In The World Of Deodorants 17143
66 Flipkart.com - The Success Saga 22294
67 Pester Power: The Influential Kids 12424
68 Destination Branding- How does it Work 13520
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15375
70 Dirty Marketing- Fighting brands unethically 11852
71 Hero Honda Rebranding to Hero MotoCorp 14762
72 Standardize or Localize- A better way to lead markets 12175
73 Critical Success Factors for Devising Strategies for Airline Players 19693
74 Mom and Pop Stores Score Over Giant Supermarkets 11658
75 Regional Aspiration Marketing- A Step Further 10988
76 Value and benefit- The customer perspective 14432
77 Merchandising- The Brand Building Strategy 10288
78 The ill-effects of Globalization 10484
79 Brand Ferrari - The Dream Machine 13413
80 Retail Industry : Boon or Bane ? 12981
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21244
82 Premium Brands- Prestige, Value and Quality 20796
83 JustDial: The Information and Business Listings Directory 24821
84 Corporate branding vs Product branding 13746
85 Sales vs Marketing - Do They complement or compete ? 29597
86 Is Advertising an art of Lying ? 16340
87 Glocalization-The McD and KFC Way ? 13171
88 Breakthrough Products: Entering a New World 25765
89 4 P's of Management 57114
90 Walt Disney: A Magical Brand 16868
91 Evaluating Advertisement Campaigns: Analyzing Customers 10842
92 Brand Manchester United : A Theatre of Dreams 10904
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12493
94 10 Reasons Why Airline Industry is Unique ? 49712
95 Role of Brand Ambassadors in Recession 10722
96 Reverse Pricing - Getting it Right ! 11944
97 Copyright & Trademark violations: Rural Marketing Success ? 15119
98 Premium Niche Marketing: Small World and Big Business 15628
99 Surrogate Advertising: Softly promoting hard products 10561
100 TATA Nano : Khushiyon Ki Chaabi 14939
101 Royal Enfield Bullet - The Indian Cult Brand ! 20394
102 Do Brands have finite lives ? 20334
103 Why Twitter is so successful ? 20030
104 M.R.P: Setting your own price ? 10721
105 The New Age Marketing Warfare ! 13167
 
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