1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16753
38 Customer Is King – Make The King Happy 24783
39 Marketing Strategies & Innovations In The Services Sector 14845
40 Segmentation Targeting & Positioning-Defining Product Lines 27434
41 Role Of Technology In Marketing 21126
42 How To Create Snob Effect In Marketing? 15048
43 Health Insurance: A Push Or A Pull Product? 11451
44 A Strategic Perspective Of Kerala Tourism 27196
45 Opportunities In Online Marketing 10522
46 Challenges Of Digital Marketing 18939
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10928
48 Then & Now - A Coke Story 14607
49 What's This App - Whatsapp Success Story! 25461
50 Flying High: What Keeps Indigo Going 11691
51 Brand Activation: Bringing Spirit Of Brands To Life 16384
52 Indian Rural Market: The Next Big Thing 24206
53 Oreo – Milky’s Favourite Cookie Turns 100 11042
54 The Happy Birds: Success Story of Angry Birds 12365
55 Tata Motors JLR - The Success Story 14810
56 An Analysis On Lux Beauty Soap 40437
57 Latest Trend In Marketing Environment: Viral Marketing 10160
58 Impact Of The ZooZoo Commercials For Value Added Services 16846
59 What Can We Learn From Strategy Games 14119
60 The Reverse of Marketing=De-Marketing 17949
61 Is There A Better Way To Sell To Rural Market 12756
62 Why & How Marketers Target Kids 15911
63 Disruptive Innovation: Strategist’s Dilemma 11346
64 Entry Strategies For Automobile Companies In African Markets 13875
65 Park Avenue I.Q: New Name In The World Of Deodorants 17034
66 Flipkart.com - The Success Saga 22140
67 Pester Power: The Influential Kids 12288
68 Destination Branding- How does it Work 13430
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15278
70 Dirty Marketing- Fighting brands unethically 11743
71 Hero Honda Rebranding to Hero MotoCorp 14638
72 Standardize or Localize- A better way to lead markets 12081
73 Critical Success Factors for Devising Strategies for Airline Players 19577
74 Mom and Pop Stores Score Over Giant Supermarkets 11560
75 Regional Aspiration Marketing- A Step Further 10900
76 Value and benefit- The customer perspective 14358
77 Merchandising- The Brand Building Strategy 10204
78 The ill-effects of Globalization 10408
79 Brand Ferrari - The Dream Machine 13333
80 Retail Industry : Boon or Bane ? 12906
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21130
82 Premium Brands- Prestige, Value and Quality 20597
83 JustDial: The Information and Business Listings Directory 24631
84 Corporate branding vs Product branding 13632
85 Sales vs Marketing - Do They complement or compete ? 29467
86 Is Advertising an art of Lying ? 16255
87 Glocalization-The McD and KFC Way ? 13054
88 Breakthrough Products: Entering a New World 25645
89 4 P's of Management 56962
90 Walt Disney: A Magical Brand 16769
91 Evaluating Advertisement Campaigns: Analyzing Customers 10737
92 Brand Manchester United : A Theatre of Dreams 10772
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12394
94 10 Reasons Why Airline Industry is Unique ? 49569
95 Role of Brand Ambassadors in Recession 10616
96 Reverse Pricing - Getting it Right ! 11838
97 Copyright & Trademark violations: Rural Marketing Success ? 15019
98 Premium Niche Marketing: Small World and Big Business 15468
99 Surrogate Advertising: Softly promoting hard products 10474
100 TATA Nano : Khushiyon Ki Chaabi 14813
101 Royal Enfield Bullet - The Indian Cult Brand ! 20281
102 Do Brands have finite lives ? 20226
103 Why Twitter is so successful ? 19934
104 M.R.P: Setting your own price ? 10633
105 The New Age Marketing Warfare ! 13063
 
Page 1 of 2