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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16625
38 Customer Is King – Make The King Happy 24653
39 Marketing Strategies & Innovations In The Services Sector 14696
40 Segmentation Targeting & Positioning-Defining Product Lines 27321
41 Role Of Technology In Marketing 21058
42 How To Create Snob Effect In Marketing? 14951
43 Health Insurance: A Push Or A Pull Product? 11392
44 A Strategic Perspective Of Kerala Tourism 27085
45 Opportunities In Online Marketing 10455
46 Challenges Of Digital Marketing 18791
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10833
48 Then & Now - A Coke Story 14517
49 What's This App - Whatsapp Success Story! 25388
50 Flying High: What Keeps Indigo Going 11574
51 Brand Activation: Bringing Spirit Of Brands To Life 16275
52 Indian Rural Market: The Next Big Thing 24124
53 Oreo – Milky’s Favourite Cookie Turns 100 10939
54 The Happy Birds: Success Story of Angry Birds 12216
55 Tata Motors JLR - The Success Story 14692
56 An Analysis On Lux Beauty Soap 40215
57 Latest Trend In Marketing Environment: Viral Marketing 10096
58 Impact Of The ZooZoo Commercials For Value Added Services 16721
59 What Can We Learn From Strategy Games 14053
60 The Reverse of Marketing=De-Marketing 17809
61 Is There A Better Way To Sell To Rural Market 12679
62 Why & How Marketers Target Kids 15776
63 Disruptive Innovation: Strategist’s Dilemma 11260
64 Entry Strategies For Automobile Companies In African Markets 13805
65 Park Avenue I.Q: New Name In The World Of Deodorants 16960
66 Flipkart.com - The Success Saga 22037
67 Pester Power: The Influential Kids 12187
68 Destination Branding- How does it Work 13360
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15174
70 Dirty Marketing- Fighting brands unethically 11637
71 Hero Honda Rebranding to Hero MotoCorp 14477
72 Standardize or Localize- A better way to lead markets 12004
73 Critical Success Factors for Devising Strategies for Airline Players 19448
74 Mom and Pop Stores Score Over Giant Supermarkets 11471
75 Regional Aspiration Marketing- A Step Further 10802
76 Value and benefit- The customer perspective 14278
77 Merchandising- The Brand Building Strategy 10127
78 The ill-effects of Globalization 10335
79 Brand Ferrari - The Dream Machine 13267
80 Retail Industry : Boon or Bane ? 12819
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21018
82 Premium Brands- Prestige, Value and Quality 20405
83 JustDial: The Information and Business Listings Directory 24446
84 Corporate branding vs Product branding 13541
85 Sales vs Marketing - Do They complement or compete ? 29321
86 Is Advertising an art of Lying ? 16166
87 Glocalization-The McD and KFC Way ? 12952
88 Breakthrough Products: Entering a New World 25548
89 4 P's of Management 56841
90 Walt Disney: A Magical Brand 16643
91 Evaluating Advertisement Campaigns: Analyzing Customers 10636
92 Brand Manchester United : A Theatre of Dreams 10677
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12306
94 10 Reasons Why Airline Industry is Unique ? 49439
95 Role of Brand Ambassadors in Recession 10539
96 Reverse Pricing - Getting it Right ! 11728
97 Copyright & Trademark violations: Rural Marketing Success ? 14928
98 Premium Niche Marketing: Small World and Big Business 15350
99 Surrogate Advertising: Softly promoting hard products 10404
100 TATA Nano : Khushiyon Ki Chaabi 14715
101 Royal Enfield Bullet - The Indian Cult Brand ! 20147
102 Do Brands have finite lives ? 20149
103 Why Twitter is so successful ? 19875
104 M.R.P: Setting your own price ? 10529
105 The New Age Marketing Warfare ! 12984
 
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