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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16413
38 Customer Is King – Make The King Happy 24395
39 Marketing Strategies & Innovations In The Services Sector 14535
40 Segmentation Targeting & Positioning-Defining Product Lines 27200
41 Role Of Technology In Marketing 20971
42 How To Create Snob Effect In Marketing? 14813
43 Health Insurance: A Push Or A Pull Product? 11237
44 A Strategic Perspective Of Kerala Tourism 26910
45 Opportunities In Online Marketing 10374
46 Challenges Of Digital Marketing 18638
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10728
48 Then & Now - A Coke Story 14390
49 What's This App - Whatsapp Success Story! 25310
50 Flying High: What Keeps Indigo Going 11415
51 Brand Activation: Bringing Spirit Of Brands To Life 16145
52 Indian Rural Market: The Next Big Thing 24036
53 Oreo – Milky’s Favourite Cookie Turns 100 10815
54 The Happy Birds: Success Story of Angry Birds 11966
55 Tata Motors JLR - The Success Story 14541
56 An Analysis On Lux Beauty Soap 39875
57 Latest Trend In Marketing Environment: Viral Marketing 9998
58 Impact Of The ZooZoo Commercials For Value Added Services 16531
59 What Can We Learn From Strategy Games 13973
60 The Reverse of Marketing=De-Marketing 17580
61 Is There A Better Way To Sell To Rural Market 12480
62 Why & How Marketers Target Kids 15594
63 Disruptive Innovation: Strategist’s Dilemma 11026
64 Entry Strategies For Automobile Companies In African Markets 13716
65 Park Avenue I.Q: New Name In The World Of Deodorants 16856
66 Flipkart.com - The Success Saga 21894
67 Pester Power: The Influential Kids 12078
68 Destination Branding- How does it Work 13268
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15038
70 Dirty Marketing- Fighting brands unethically 11493
71 Hero Honda Rebranding to Hero MotoCorp 14287
72 Standardize or Localize- A better way to lead markets 11827
73 Critical Success Factors for Devising Strategies for Airline Players 19230
74 Mom and Pop Stores Score Over Giant Supermarkets 11359
75 Regional Aspiration Marketing- A Step Further 10683
76 Value and benefit- The customer perspective 14200
77 Merchandising- The Brand Building Strategy 10039
78 The ill-effects of Globalization 10267
79 Brand Ferrari - The Dream Machine 13086
80 Retail Industry : Boon or Bane ? 12728
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20888
82 Premium Brands- Prestige, Value and Quality 20166
83 JustDial: The Information and Business Listings Directory 24202
84 Corporate branding vs Product branding 13460
85 Sales vs Marketing - Do They complement or compete ? 29157
86 Is Advertising an art of Lying ? 16059
87 Glocalization-The McD and KFC Way ? 12802
88 Breakthrough Products: Entering a New World 25409
89 4 P's of Management 56669
90 Walt Disney: A Magical Brand 16492
91 Evaluating Advertisement Campaigns: Analyzing Customers 10511
92 Brand Manchester United : A Theatre of Dreams 10566
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12218
94 10 Reasons Why Airline Industry is Unique ? 49205
95 Role of Brand Ambassadors in Recession 10360
96 Reverse Pricing - Getting it Right ! 11612
97 Copyright & Trademark violations: Rural Marketing Success ? 14825
98 Premium Niche Marketing: Small World and Big Business 15209
99 Surrogate Advertising: Softly promoting hard products 10316
100 TATA Nano : Khushiyon Ki Chaabi 14551
101 Royal Enfield Bullet - The Indian Cult Brand ! 19982
102 Do Brands have finite lives ? 20044
103 Why Twitter is so successful ? 19692
104 M.R.P: Setting your own price ? 10405
105 The New Age Marketing Warfare ! 12876
 
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