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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16988
38 Customer Is King – Make The King Happy 24988
39 Marketing Strategies & Innovations In The Services Sector 15086
40 Segmentation Targeting & Positioning-Defining Product Lines 27632
41 Role Of Technology In Marketing 21265
42 How To Create Snob Effect In Marketing? 15235
43 Health Insurance: A Push Or A Pull Product? 11587
44 A Strategic Perspective Of Kerala Tourism 27412
45 Opportunities In Online Marketing 10676
46 Challenges Of Digital Marketing 19284
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11097
48 Then & Now - A Coke Story 14783
49 What's This App - Whatsapp Success Story! 25610
50 Flying High: What Keeps Indigo Going 11878
51 Brand Activation: Bringing Spirit Of Brands To Life 16529
52 Indian Rural Market: The Next Big Thing 24352
53 Oreo – Milky’s Favourite Cookie Turns 100 11197
54 The Happy Birds: Success Story of Angry Birds 12579
55 Tata Motors JLR - The Success Story 15017
56 An Analysis On Lux Beauty Soap 40846
57 Latest Trend In Marketing Environment: Viral Marketing 10299
58 Impact Of The ZooZoo Commercials For Value Added Services 17095
59 What Can We Learn From Strategy Games 14251
60 The Reverse of Marketing=De-Marketing 18158
61 Is There A Better Way To Sell To Rural Market 12927
62 Why & How Marketers Target Kids 16155
63 Disruptive Innovation: Strategist’s Dilemma 11542
64 Entry Strategies For Automobile Companies In African Markets 14020
65 Park Avenue I.Q: New Name In The World Of Deodorants 17220
66 Flipkart.com - The Success Saga 22373
67 Pester Power: The Influential Kids 12503
68 Destination Branding- How does it Work 13574
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15434
70 Dirty Marketing- Fighting brands unethically 11920
71 Hero Honda Rebranding to Hero MotoCorp 14839
72 Standardize or Localize- A better way to lead markets 12234
73 Critical Success Factors for Devising Strategies for Airline Players 19764
74 Mom and Pop Stores Score Over Giant Supermarkets 11714
75 Regional Aspiration Marketing- A Step Further 11070
76 Value and benefit- The customer perspective 14485
77 Merchandising- The Brand Building Strategy 10348
78 The ill-effects of Globalization 10540
79 Brand Ferrari - The Dream Machine 13465
80 Retail Industry : Boon or Bane ? 13039
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21318
82 Premium Brands- Prestige, Value and Quality 20902
83 JustDial: The Information and Business Listings Directory 24943
84 Corporate branding vs Product branding 13813
85 Sales vs Marketing - Do They complement or compete ? 29687
86 Is Advertising an art of Lying ? 16402
87 Glocalization-The McD and KFC Way ? 13248
88 Breakthrough Products: Entering a New World 25843
89 4 P's of Management 57228
90 Walt Disney: A Magical Brand 16942
91 Evaluating Advertisement Campaigns: Analyzing Customers 10903
92 Brand Manchester United : A Theatre of Dreams 10979
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12580
94 10 Reasons Why Airline Industry is Unique ? 49800
95 Role of Brand Ambassadors in Recession 10798
96 Reverse Pricing - Getting it Right ! 12014
97 Copyright & Trademark violations: Rural Marketing Success ? 15183
98 Premium Niche Marketing: Small World and Big Business 15730
99 Surrogate Advertising: Softly promoting hard products 10635
100 TATA Nano : Khushiyon Ki Chaabi 15020
101 Royal Enfield Bullet - The Indian Cult Brand ! 20461
102 Do Brands have finite lives ? 20429
103 Why Twitter is so successful ? 20086
104 M.R.P: Setting your own price ? 10773
105 The New Age Marketing Warfare ! 13228
 
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