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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17380
38 Customer Is King – Make The King Happy 25322
39 Marketing Strategies & Innovations In The Services Sector 15428
40 Segmentation Targeting & Positioning-Defining Product Lines 27994
41 Role Of Technology In Marketing 21524
42 How To Create Snob Effect In Marketing? 15604
43 Health Insurance: A Push Or A Pull Product? 11845
44 A Strategic Perspective Of Kerala Tourism 27778
45 Opportunities In Online Marketing 10981
46 Challenges Of Digital Marketing 19811
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11401
48 Then & Now - A Coke Story 15175
49 What's This App - Whatsapp Success Story! 25920
50 Flying High: What Keeps Indigo Going 12207
51 Brand Activation: Bringing Spirit Of Brands To Life 16832
52 Indian Rural Market: The Next Big Thing 24672
53 Oreo – Milky’s Favourite Cookie Turns 100 11536
54 The Happy Birds: Success Story of Angry Birds 12993
55 Tata Motors JLR - The Success Story 15441
56 An Analysis On Lux Beauty Soap 41411
57 Latest Trend In Marketing Environment: Viral Marketing 10605
58 Impact Of The ZooZoo Commercials For Value Added Services 17466
59 What Can We Learn From Strategy Games 14527
60 The Reverse of Marketing=De-Marketing 18525
61 Is There A Better Way To Sell To Rural Market 13214
62 Why & How Marketers Target Kids 16574
63 Disruptive Innovation: Strategist’s Dilemma 11832
64 Entry Strategies For Automobile Companies In African Markets 14325
65 Park Avenue I.Q: New Name In The World Of Deodorants 17573
66 Flipkart.com - The Success Saga 22732
67 Pester Power: The Influential Kids 12875
68 Destination Branding- How does it Work 13876
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15748
70 Dirty Marketing- Fighting brands unethically 12246
71 Hero Honda Rebranding to Hero MotoCorp 15325
72 Standardize or Localize- A better way to lead markets 12545
73 Critical Success Factors for Devising Strategies for Airline Players 20096
74 Mom and Pop Stores Score Over Giant Supermarkets 12105
75 Regional Aspiration Marketing- A Step Further 11397
76 Value and benefit- The customer perspective 14764
77 Merchandising- The Brand Building Strategy 10642
78 The ill-effects of Globalization 10829
79 Brand Ferrari - The Dream Machine 13796
80 Retail Industry : Boon or Bane ? 13355
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21675
82 Premium Brands- Prestige, Value and Quality 21411
83 JustDial: The Information and Business Listings Directory 25350
84 Corporate branding vs Product branding 14150
85 Sales vs Marketing - Do They complement or compete ? 30055
86 Is Advertising an art of Lying ? 16736
87 Glocalization-The McD and KFC Way ? 13596
88 Breakthrough Products: Entering a New World 26193
89 4 P's of Management 57639
90 Walt Disney: A Magical Brand 17299
91 Evaluating Advertisement Campaigns: Analyzing Customers 11204
92 Brand Manchester United : A Theatre of Dreams 11359
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13006
94 10 Reasons Why Airline Industry is Unique ? 50222
95 Role of Brand Ambassadors in Recession 11156
96 Reverse Pricing - Getting it Right ! 12413
97 Copyright & Trademark violations: Rural Marketing Success ? 15562
98 Premium Niche Marketing: Small World and Big Business 16177
99 Surrogate Advertising: Softly promoting hard products 10983
100 TATA Nano : Khushiyon Ki Chaabi 15460
101 Royal Enfield Bullet - The Indian Cult Brand ! 21052
102 Do Brands have finite lives ? 20777
103 Why Twitter is so successful ? 20359
104 M.R.P: Setting your own price ? 11099
105 The New Age Marketing Warfare ! 13563
 
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