1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16959
38 Customer Is King – Make The King Happy 24957
39 Marketing Strategies & Innovations In The Services Sector 15044
40 Segmentation Targeting & Positioning-Defining Product Lines 27608
41 Role Of Technology In Marketing 21241
42 How To Create Snob Effect In Marketing? 15210
43 Health Insurance: A Push Or A Pull Product? 11565
44 A Strategic Perspective Of Kerala Tourism 27380
45 Opportunities In Online Marketing 10648
46 Challenges Of Digital Marketing 19231
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11080
48 Then & Now - A Coke Story 14762
49 What's This App - Whatsapp Success Story! 25584
50 Flying High: What Keeps Indigo Going 11848
51 Brand Activation: Bringing Spirit Of Brands To Life 16511
52 Indian Rural Market: The Next Big Thing 24333
53 Oreo – Milky’s Favourite Cookie Turns 100 11170
54 The Happy Birds: Success Story of Angry Birds 12552
55 Tata Motors JLR - The Success Story 14974
56 An Analysis On Lux Beauty Soap 40784
57 Latest Trend In Marketing Environment: Viral Marketing 10280
58 Impact Of The ZooZoo Commercials For Value Added Services 17032
59 What Can We Learn From Strategy Games 14231
60 The Reverse of Marketing=De-Marketing 18132
61 Is There A Better Way To Sell To Rural Market 12904
62 Why & How Marketers Target Kids 16117
63 Disruptive Innovation: Strategist’s Dilemma 11521
64 Entry Strategies For Automobile Companies In African Markets 14000
65 Park Avenue I.Q: New Name In The World Of Deodorants 17179
66 Flipkart.com - The Success Saga 22351
67 Pester Power: The Influential Kids 12476
68 Destination Branding- How does it Work 13554
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15411
70 Dirty Marketing- Fighting brands unethically 11896
71 Hero Honda Rebranding to Hero MotoCorp 14814
72 Standardize or Localize- A better way to lead markets 12213
73 Critical Success Factors for Devising Strategies for Airline Players 19739
74 Mom and Pop Stores Score Over Giant Supermarkets 11693
75 Regional Aspiration Marketing- A Step Further 11029
76 Value and benefit- The customer perspective 14470
77 Merchandising- The Brand Building Strategy 10328
78 The ill-effects of Globalization 10516
79 Brand Ferrari - The Dream Machine 13446
80 Retail Industry : Boon or Bane ? 13014
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21293
82 Premium Brands- Prestige, Value and Quality 20859
83 JustDial: The Information and Business Listings Directory 24906
84 Corporate branding vs Product branding 13786
85 Sales vs Marketing - Do They complement or compete ? 29656
86 Is Advertising an art of Lying ? 16379
87 Glocalization-The McD and KFC Way ? 13223
88 Breakthrough Products: Entering a New World 25808
89 4 P's of Management 57179
90 Walt Disney: A Magical Brand 16914
91 Evaluating Advertisement Campaigns: Analyzing Customers 10879
92 Brand Manchester United : A Theatre of Dreams 10946
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12550
94 10 Reasons Why Airline Industry is Unique ? 49763
95 Role of Brand Ambassadors in Recession 10768
96 Reverse Pricing - Getting it Right ! 11984
97 Copyright & Trademark violations: Rural Marketing Success ? 15157
98 Premium Niche Marketing: Small World and Big Business 15689
99 Surrogate Advertising: Softly promoting hard products 10606
100 TATA Nano : Khushiyon Ki Chaabi 14986
101 Royal Enfield Bullet - The Indian Cult Brand ! 20430
102 Do Brands have finite lives ? 20376
103 Why Twitter is so successful ? 20054
104 M.R.P: Setting your own price ? 10751
105 The New Age Marketing Warfare ! 13198
 
Page 1 of 2