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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16165
38 Customer Is King – Make The King Happy 24205
39 Marketing Strategies & Innovations In The Services Sector 14356
40 Segmentation Targeting & Positioning-Defining Product Lines 27020
41 Role Of Technology In Marketing 20855
42 How To Create Snob Effect In Marketing? 14648
43 Health Insurance: A Push Or A Pull Product? 11158
44 A Strategic Perspective Of Kerala Tourism 26726
45 Opportunities In Online Marketing 10288
46 Challenges Of Digital Marketing 18457
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10599
48 Then & Now - A Coke Story 14243
49 What's This App - Whatsapp Success Story! 25199
50 Flying High: What Keeps Indigo Going 11206
51 Brand Activation: Bringing Spirit Of Brands To Life 16019
52 Indian Rural Market: The Next Big Thing 23940
53 Oreo – Milky’s Favourite Cookie Turns 100 10683
54 The Happy Birds: Success Story of Angry Birds 11785
55 Tata Motors JLR - The Success Story 14375
56 An Analysis On Lux Beauty Soap 39631
57 Latest Trend In Marketing Environment: Viral Marketing 9896
58 Impact Of The ZooZoo Commercials For Value Added Services 16322
59 What Can We Learn From Strategy Games 13885
60 The Reverse of Marketing=De-Marketing 17350
61 Is There A Better Way To Sell To Rural Market 12383
62 Why & How Marketers Target Kids 15344
63 Disruptive Innovation: Strategist’s Dilemma 10831
64 Entry Strategies For Automobile Companies In African Markets 13578
65 Park Avenue I.Q: New Name In The World Of Deodorants 16708
66 Flipkart.com - The Success Saga 21687
67 Pester Power: The Influential Kids 11936
68 Destination Branding- How does it Work 13170
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14851
70 Dirty Marketing- Fighting brands unethically 11297
71 Hero Honda Rebranding to Hero MotoCorp 14039
72 Standardize or Localize- A better way to lead markets 11736
73 Critical Success Factors for Devising Strategies for Airline Players 19049
74 Mom and Pop Stores Score Over Giant Supermarkets 11189
75 Regional Aspiration Marketing- A Step Further 10556
76 Value and benefit- The customer perspective 14117
77 Merchandising- The Brand Building Strategy 9945
78 The ill-effects of Globalization 10190
79 Brand Ferrari - The Dream Machine 12974
80 Retail Industry : Boon or Bane ? 12605
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20719
82 Premium Brands- Prestige, Value and Quality 19869
83 JustDial: The Information and Business Listings Directory 23983
84 Corporate branding vs Product branding 13359
85 Sales vs Marketing - Do They complement or compete ? 28958
86 Is Advertising an art of Lying ? 15947
87 Glocalization-The McD and KFC Way ? 12593
88 Breakthrough Products: Entering a New World 25226
89 4 P's of Management 56450
90 Walt Disney: A Magical Brand 16304
91 Evaluating Advertisement Campaigns: Analyzing Customers 10395
92 Brand Manchester United : A Theatre of Dreams 10435
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12135
94 10 Reasons Why Airline Industry is Unique ? 49009
95 Role of Brand Ambassadors in Recession 10263
96 Reverse Pricing - Getting it Right ! 11485
97 Copyright & Trademark violations: Rural Marketing Success ? 14719
98 Premium Niche Marketing: Small World and Big Business 15028
99 Surrogate Advertising: Softly promoting hard products 10226
100 TATA Nano : Khushiyon Ki Chaabi 14337
101 Royal Enfield Bullet - The Indian Cult Brand ! 19775
102 Do Brands have finite lives ? 19895
103 Why Twitter is so successful ? 19582
104 M.R.P: Setting your own price ? 10233
105 The New Age Marketing Warfare ! 12722
 
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