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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17139
38 Customer Is King – Make The King Happy 25102
39 Marketing Strategies & Innovations In The Services Sector 15214
40 Segmentation Targeting & Positioning-Defining Product Lines 27745
41 Role Of Technology In Marketing 21357
42 How To Create Snob Effect In Marketing? 15344
43 Health Insurance: A Push Or A Pull Product? 11667
44 A Strategic Perspective Of Kerala Tourism 27544
45 Opportunities In Online Marketing 10780
46 Challenges Of Digital Marketing 19501
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11188
48 Then & Now - A Coke Story 14901
49 What's This App - Whatsapp Success Story! 25717
50 Flying High: What Keeps Indigo Going 11978
51 Brand Activation: Bringing Spirit Of Brands To Life 16634
52 Indian Rural Market: The Next Big Thing 24459
53 Oreo – Milky’s Favourite Cookie Turns 100 11305
54 The Happy Birds: Success Story of Angry Birds 12724
55 Tata Motors JLR - The Success Story 15178
56 An Analysis On Lux Beauty Soap 41039
57 Latest Trend In Marketing Environment: Viral Marketing 10392
58 Impact Of The ZooZoo Commercials For Value Added Services 17256
59 What Can We Learn From Strategy Games 14349
60 The Reverse of Marketing=De-Marketing 18282
61 Is There A Better Way To Sell To Rural Market 13024
62 Why & How Marketers Target Kids 16323
63 Disruptive Innovation: Strategist’s Dilemma 11640
64 Entry Strategies For Automobile Companies In African Markets 14121
65 Park Avenue I.Q: New Name In The World Of Deodorants 17354
66 Flipkart.com - The Success Saga 22506
67 Pester Power: The Influential Kids 12632
68 Destination Branding- How does it Work 13672
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15543
70 Dirty Marketing- Fighting brands unethically 12035
71 Hero Honda Rebranding to Hero MotoCorp 14968
72 Standardize or Localize- A better way to lead markets 12348
73 Critical Success Factors for Devising Strategies for Airline Players 19883
74 Mom and Pop Stores Score Over Giant Supermarkets 11824
75 Regional Aspiration Marketing- A Step Further 11199
76 Value and benefit- The customer perspective 14583
77 Merchandising- The Brand Building Strategy 10454
78 The ill-effects of Globalization 10642
79 Brand Ferrari - The Dream Machine 13571
80 Retail Industry : Boon or Bane ? 13156
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21441
82 Premium Brands- Prestige, Value and Quality 21060
83 JustDial: The Information and Business Listings Directory 25085
84 Corporate branding vs Product branding 13940
85 Sales vs Marketing - Do They complement or compete ? 29839
86 Is Advertising an art of Lying ? 16514
87 Glocalization-The McD and KFC Way ? 13363
88 Breakthrough Products: Entering a New World 25972
89 4 P's of Management 57401
90 Walt Disney: A Magical Brand 17087
91 Evaluating Advertisement Campaigns: Analyzing Customers 11006
92 Brand Manchester United : A Theatre of Dreams 11113
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12711
94 10 Reasons Why Airline Industry is Unique ? 49952
95 Role of Brand Ambassadors in Recession 10930
96 Reverse Pricing - Getting it Right ! 12163
97 Copyright & Trademark violations: Rural Marketing Success ? 15326
98 Premium Niche Marketing: Small World and Big Business 15898
99 Surrogate Advertising: Softly promoting hard products 10751
100 TATA Nano : Khushiyon Ki Chaabi 15165
101 Royal Enfield Bullet - The Indian Cult Brand ! 20600
102 Do Brands have finite lives ? 20594
103 Why Twitter is so successful ? 20197
104 M.R.P: Setting your own price ? 10897
105 The New Age Marketing Warfare ! 13356
 
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