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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16891
38 Customer Is King – Make The King Happy 24905
39 Marketing Strategies & Innovations In The Services Sector 14976
40 Segmentation Targeting & Positioning-Defining Product Lines 27549
41 Role Of Technology In Marketing 21204
42 How To Create Snob Effect In Marketing? 15158
43 Health Insurance: A Push Or A Pull Product? 11525
44 A Strategic Perspective Of Kerala Tourism 27320
45 Opportunities In Online Marketing 10610
46 Challenges Of Digital Marketing 19125
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11027
48 Then & Now - A Coke Story 14712
49 What's This App - Whatsapp Success Story! 25543
50 Flying High: What Keeps Indigo Going 11798
51 Brand Activation: Bringing Spirit Of Brands To Life 16466
52 Indian Rural Market: The Next Big Thing 24292
53 Oreo – Milky’s Favourite Cookie Turns 100 11125
54 The Happy Birds: Success Story of Angry Birds 12483
55 Tata Motors JLR - The Success Story 14911
56 An Analysis On Lux Beauty Soap 40682
57 Latest Trend In Marketing Environment: Viral Marketing 10241
58 Impact Of The ZooZoo Commercials For Value Added Services 16948
59 What Can We Learn From Strategy Games 14188
60 The Reverse of Marketing=De-Marketing 18076
61 Is There A Better Way To Sell To Rural Market 12857
62 Why & How Marketers Target Kids 16042
63 Disruptive Innovation: Strategist’s Dilemma 11478
64 Entry Strategies For Automobile Companies In African Markets 13954
65 Park Avenue I.Q: New Name In The World Of Deodorants 17140
66 Flipkart.com - The Success Saga 22280
67 Pester Power: The Influential Kids 12411
68 Destination Branding- How does it Work 13511
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15366
70 Dirty Marketing- Fighting brands unethically 11847
71 Hero Honda Rebranding to Hero MotoCorp 14758
72 Standardize or Localize- A better way to lead markets 12168
73 Critical Success Factors for Devising Strategies for Airline Players 19684
74 Mom and Pop Stores Score Over Giant Supermarkets 11650
75 Regional Aspiration Marketing- A Step Further 10979
76 Value and benefit- The customer perspective 14427
77 Merchandising- The Brand Building Strategy 10283
78 The ill-effects of Globalization 10476
79 Brand Ferrari - The Dream Machine 13406
80 Retail Industry : Boon or Bane ? 12973
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21231
82 Premium Brands- Prestige, Value and Quality 20782
83 JustDial: The Information and Business Listings Directory 24802
84 Corporate branding vs Product branding 13734
85 Sales vs Marketing - Do They complement or compete ? 29587
86 Is Advertising an art of Lying ? 16334
87 Glocalization-The McD and KFC Way ? 13161
88 Breakthrough Products: Entering a New World 25754
89 4 P's of Management 57103
90 Walt Disney: A Magical Brand 16861
91 Evaluating Advertisement Campaigns: Analyzing Customers 10832
92 Brand Manchester United : A Theatre of Dreams 10892
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12484
94 10 Reasons Why Airline Industry is Unique ? 49703
95 Role of Brand Ambassadors in Recession 10714
96 Reverse Pricing - Getting it Right ! 11937
97 Copyright & Trademark violations: Rural Marketing Success ? 15109
98 Premium Niche Marketing: Small World and Big Business 15618
99 Surrogate Advertising: Softly promoting hard products 10554
100 TATA Nano : Khushiyon Ki Chaabi 14926
101 Royal Enfield Bullet - The Indian Cult Brand ! 20385
102 Do Brands have finite lives ? 20329
103 Why Twitter is so successful ? 20023
104 M.R.P: Setting your own price ? 10717
105 The New Age Marketing Warfare ! 13161
 
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