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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16369
38 Customer Is King – Make The King Happy 24356
39 Marketing Strategies & Innovations In The Services Sector 14494
40 Segmentation Targeting & Positioning-Defining Product Lines 27152
41 Role Of Technology In Marketing 20951
42 How To Create Snob Effect In Marketing? 14772
43 Health Insurance: A Push Or A Pull Product? 11218
44 A Strategic Perspective Of Kerala Tourism 26878
45 Opportunities In Online Marketing 10350
46 Challenges Of Digital Marketing 18594
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10702
48 Then & Now - A Coke Story 14358
49 What's This App - Whatsapp Success Story! 25284
50 Flying High: What Keeps Indigo Going 11360
51 Brand Activation: Bringing Spirit Of Brands To Life 16115
52 Indian Rural Market: The Next Big Thing 24012
53 Oreo – Milky’s Favourite Cookie Turns 100 10788
54 The Happy Birds: Success Story of Angry Birds 11920
55 Tata Motors JLR - The Success Story 14510
56 An Analysis On Lux Beauty Soap 39821
57 Latest Trend In Marketing Environment: Viral Marketing 9974
58 Impact Of The ZooZoo Commercials For Value Added Services 16483
59 What Can We Learn From Strategy Games 13954
60 The Reverse of Marketing=De-Marketing 17543
61 Is There A Better Way To Sell To Rural Market 12462
62 Why & How Marketers Target Kids 15548
63 Disruptive Innovation: Strategist’s Dilemma 10977
64 Entry Strategies For Automobile Companies In African Markets 13684
65 Park Avenue I.Q: New Name In The World Of Deodorants 16827
66 Flipkart.com - The Success Saga 21848
67 Pester Power: The Influential Kids 12048
68 Destination Branding- How does it Work 13241
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14999
70 Dirty Marketing- Fighting brands unethically 11452
71 Hero Honda Rebranding to Hero MotoCorp 14241
72 Standardize or Localize- A better way to lead markets 11801
73 Critical Success Factors for Devising Strategies for Airline Players 19194
74 Mom and Pop Stores Score Over Giant Supermarkets 11318
75 Regional Aspiration Marketing- A Step Further 10656
76 Value and benefit- The customer perspective 14181
77 Merchandising- The Brand Building Strategy 10020
78 The ill-effects of Globalization 10248
79 Brand Ferrari - The Dream Machine 13061
80 Retail Industry : Boon or Bane ? 12705
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20859
82 Premium Brands- Prestige, Value and Quality 20110
83 JustDial: The Information and Business Listings Directory 24152
84 Corporate branding vs Product branding 13434
85 Sales vs Marketing - Do They complement or compete ? 29116
86 Is Advertising an art of Lying ? 16035
87 Glocalization-The McD and KFC Way ? 12765
88 Breakthrough Products: Entering a New World 25367
89 4 P's of Management 56629
90 Walt Disney: A Magical Brand 16463
91 Evaluating Advertisement Campaigns: Analyzing Customers 10481
92 Brand Manchester United : A Theatre of Dreams 10533
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12199
94 10 Reasons Why Airline Industry is Unique ? 49167
95 Role of Brand Ambassadors in Recession 10333
96 Reverse Pricing - Getting it Right ! 11581
97 Copyright & Trademark violations: Rural Marketing Success ? 14800
98 Premium Niche Marketing: Small World and Big Business 15165
99 Surrogate Advertising: Softly promoting hard products 10296
100 TATA Nano : Khushiyon Ki Chaabi 14513
101 Royal Enfield Bullet - The Indian Cult Brand ! 19934
102 Do Brands have finite lives ? 20014
103 Why Twitter is so successful ? 19670
104 M.R.P: Setting your own price ? 10369
105 The New Age Marketing Warfare ! 12842
 
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