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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17304
38 Customer Is King – Make The King Happy 25240
39 Marketing Strategies & Innovations In The Services Sector 15358
40 Segmentation Targeting & Positioning-Defining Product Lines 27909
41 Role Of Technology In Marketing 21468
42 How To Create Snob Effect In Marketing? 15507
43 Health Insurance: A Push Or A Pull Product? 11779
44 A Strategic Perspective Of Kerala Tourism 27704
45 Opportunities In Online Marketing 10910
46 Challenges Of Digital Marketing 19705
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11321
48 Then & Now - A Coke Story 15067
49 What's This App - Whatsapp Success Story! 25848
50 Flying High: What Keeps Indigo Going 12113
51 Brand Activation: Bringing Spirit Of Brands To Life 16767
52 Indian Rural Market: The Next Big Thing 24578
53 Oreo – Milky’s Favourite Cookie Turns 100 11443
54 The Happy Birds: Success Story of Angry Birds 12902
55 Tata Motors JLR - The Success Story 15358
56 An Analysis On Lux Beauty Soap 41246
57 Latest Trend In Marketing Environment: Viral Marketing 10514
58 Impact Of The ZooZoo Commercials For Value Added Services 17391
59 What Can We Learn From Strategy Games 14477
60 The Reverse of Marketing=De-Marketing 18430
61 Is There A Better Way To Sell To Rural Market 13143
62 Why & How Marketers Target Kids 16485
63 Disruptive Innovation: Strategist’s Dilemma 11769
64 Entry Strategies For Automobile Companies In African Markets 14251
65 Park Avenue I.Q: New Name In The World Of Deodorants 17494
66 Flipkart.com - The Success Saga 22660
67 Pester Power: The Influential Kids 12793
68 Destination Branding- How does it Work 13809
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15663
70 Dirty Marketing- Fighting brands unethically 12176
71 Hero Honda Rebranding to Hero MotoCorp 15191
72 Standardize or Localize- A better way to lead markets 12478
73 Critical Success Factors for Devising Strategies for Airline Players 20026
74 Mom and Pop Stores Score Over Giant Supermarkets 11987
75 Regional Aspiration Marketing- A Step Further 11331
76 Value and benefit- The customer perspective 14697
77 Merchandising- The Brand Building Strategy 10587
78 The ill-effects of Globalization 10764
79 Brand Ferrari - The Dream Machine 13716
80 Retail Industry : Boon or Bane ? 13290
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21596
82 Premium Brands- Prestige, Value and Quality 21266
83 JustDial: The Information and Business Listings Directory 25247
84 Corporate branding vs Product branding 14082
85 Sales vs Marketing - Do They complement or compete ? 29979
86 Is Advertising an art of Lying ? 16649
87 Glocalization-The McD and KFC Way ? 13504
88 Breakthrough Products: Entering a New World 26121
89 4 P's of Management 57546
90 Walt Disney: A Magical Brand 17225
91 Evaluating Advertisement Campaigns: Analyzing Customers 11141
92 Brand Manchester United : A Theatre of Dreams 11271
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12902
94 10 Reasons Why Airline Industry is Unique ? 50135
95 Role of Brand Ambassadors in Recession 11077
96 Reverse Pricing - Getting it Right ! 12329
97 Copyright & Trademark violations: Rural Marketing Success ? 15486
98 Premium Niche Marketing: Small World and Big Business 16081
99 Surrogate Advertising: Softly promoting hard products 10902
100 TATA Nano : Khushiyon Ki Chaabi 15349
101 Royal Enfield Bullet - The Indian Cult Brand ! 20887
102 Do Brands have finite lives ? 20712
103 Why Twitter is so successful ? 20300
104 M.R.P: Setting your own price ? 11024
105 The New Age Marketing Warfare ! 13485
 
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