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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16938
38 Customer Is King – Make The King Happy 24942
39 Marketing Strategies & Innovations In The Services Sector 15026
40 Segmentation Targeting & Positioning-Defining Product Lines 27592
41 Role Of Technology In Marketing 21233
42 How To Create Snob Effect In Marketing? 15194
43 Health Insurance: A Push Or A Pull Product? 11552
44 A Strategic Perspective Of Kerala Tourism 27359
45 Opportunities In Online Marketing 10638
46 Challenges Of Digital Marketing 19196
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11066
48 Then & Now - A Coke Story 14745
49 What's This App - Whatsapp Success Story! 25571
50 Flying High: What Keeps Indigo Going 11833
51 Brand Activation: Bringing Spirit Of Brands To Life 16501
52 Indian Rural Market: The Next Big Thing 24320
53 Oreo – Milky’s Favourite Cookie Turns 100 11156
54 The Happy Birds: Success Story of Angry Birds 12528
55 Tata Motors JLR - The Success Story 14945
56 An Analysis On Lux Beauty Soap 40755
57 Latest Trend In Marketing Environment: Viral Marketing 10270
58 Impact Of The ZooZoo Commercials For Value Added Services 16997
59 What Can We Learn From Strategy Games 14219
60 The Reverse of Marketing=De-Marketing 18115
61 Is There A Better Way To Sell To Rural Market 12890
62 Why & How Marketers Target Kids 16093
63 Disruptive Innovation: Strategist’s Dilemma 11504
64 Entry Strategies For Automobile Companies In African Markets 13989
65 Park Avenue I.Q: New Name In The World Of Deodorants 17165
66 Flipkart.com - The Success Saga 22326
67 Pester Power: The Influential Kids 12451
68 Destination Branding- How does it Work 13541
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15398
70 Dirty Marketing- Fighting brands unethically 11881
71 Hero Honda Rebranding to Hero MotoCorp 14792
72 Standardize or Localize- A better way to lead markets 12196
73 Critical Success Factors for Devising Strategies for Airline Players 19721
74 Mom and Pop Stores Score Over Giant Supermarkets 11684
75 Regional Aspiration Marketing- A Step Further 11012
76 Value and benefit- The customer perspective 14455
77 Merchandising- The Brand Building Strategy 10316
78 The ill-effects of Globalization 10501
79 Brand Ferrari - The Dream Machine 13433
80 Retail Industry : Boon or Bane ? 13000
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21275
82 Premium Brands- Prestige, Value and Quality 20836
83 JustDial: The Information and Business Listings Directory 24864
84 Corporate branding vs Product branding 13773
85 Sales vs Marketing - Do They complement or compete ? 29633
86 Is Advertising an art of Lying ? 16365
87 Glocalization-The McD and KFC Way ? 13202
88 Breakthrough Products: Entering a New World 25792
89 4 P's of Management 57156
90 Walt Disney: A Magical Brand 16894
91 Evaluating Advertisement Campaigns: Analyzing Customers 10867
92 Brand Manchester United : A Theatre of Dreams 10930
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12524
94 10 Reasons Why Airline Industry is Unique ? 49739
95 Role of Brand Ambassadors in Recession 10748
96 Reverse Pricing - Getting it Right ! 11967
97 Copyright & Trademark violations: Rural Marketing Success ? 15143
98 Premium Niche Marketing: Small World and Big Business 15664
99 Surrogate Advertising: Softly promoting hard products 10583
100 TATA Nano : Khushiyon Ki Chaabi 14964
101 Royal Enfield Bullet - The Indian Cult Brand ! 20414
102 Do Brands have finite lives ? 20356
103 Why Twitter is so successful ? 20042
104 M.R.P: Setting your own price ? 10736
105 The New Age Marketing Warfare ! 13185
 
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