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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17365
38 Customer Is King – Make The King Happy 25302
39 Marketing Strategies & Innovations In The Services Sector 15411
40 Segmentation Targeting & Positioning-Defining Product Lines 27970
41 Role Of Technology In Marketing 21513
42 How To Create Snob Effect In Marketing? 15577
43 Health Insurance: A Push Or A Pull Product? 11827
44 A Strategic Perspective Of Kerala Tourism 27761
45 Opportunities In Online Marketing 10964
46 Challenges Of Digital Marketing 19786
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11375
48 Then & Now - A Coke Story 15148
49 What's This App - Whatsapp Success Story! 25904
50 Flying High: What Keeps Indigo Going 12180
51 Brand Activation: Bringing Spirit Of Brands To Life 16813
52 Indian Rural Market: The Next Big Thing 24645
53 Oreo – Milky’s Favourite Cookie Turns 100 11517
54 The Happy Birds: Success Story of Angry Birds 12967
55 Tata Motors JLR - The Success Story 15416
56 An Analysis On Lux Beauty Soap 41366
57 Latest Trend In Marketing Environment: Viral Marketing 10588
58 Impact Of The ZooZoo Commercials For Value Added Services 17447
59 What Can We Learn From Strategy Games 14513
60 The Reverse of Marketing=De-Marketing 18500
61 Is There A Better Way To Sell To Rural Market 13197
62 Why & How Marketers Target Kids 16548
63 Disruptive Innovation: Strategist’s Dilemma 11816
64 Entry Strategies For Automobile Companies In African Markets 14300
65 Park Avenue I.Q: New Name In The World Of Deodorants 17555
66 Flipkart.com - The Success Saga 22718
67 Pester Power: The Influential Kids 12857
68 Destination Branding- How does it Work 13859
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15730
70 Dirty Marketing- Fighting brands unethically 12232
71 Hero Honda Rebranding to Hero MotoCorp 15292
72 Standardize or Localize- A better way to lead markets 12528
73 Critical Success Factors for Devising Strategies for Airline Players 20076
74 Mom and Pop Stores Score Over Giant Supermarkets 12071
75 Regional Aspiration Marketing- A Step Further 11381
76 Value and benefit- The customer perspective 14747
77 Merchandising- The Brand Building Strategy 10632
78 The ill-effects of Globalization 10810
79 Brand Ferrari - The Dream Machine 13774
80 Retail Industry : Boon or Bane ? 13334
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21655
82 Premium Brands- Prestige, Value and Quality 21368
83 JustDial: The Information and Business Listings Directory 25314
84 Corporate branding vs Product branding 14131
85 Sales vs Marketing - Do They complement or compete ? 30036
86 Is Advertising an art of Lying ? 16711
87 Glocalization-The McD and KFC Way ? 13570
88 Breakthrough Products: Entering a New World 26175
89 4 P's of Management 57614
90 Walt Disney: A Magical Brand 17278
91 Evaluating Advertisement Campaigns: Analyzing Customers 11190
92 Brand Manchester United : A Theatre of Dreams 11334
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12974
94 10 Reasons Why Airline Industry is Unique ? 50202
95 Role of Brand Ambassadors in Recession 11135
96 Reverse Pricing - Getting it Right ! 12390
97 Copyright & Trademark violations: Rural Marketing Success ? 15541
98 Premium Niche Marketing: Small World and Big Business 16155
99 Surrogate Advertising: Softly promoting hard products 10960
100 TATA Nano : Khushiyon Ki Chaabi 15429
101 Royal Enfield Bullet - The Indian Cult Brand ! 20998
102 Do Brands have finite lives ? 20759
103 Why Twitter is so successful ? 20338
104 M.R.P: Setting your own price ? 11075
105 The New Age Marketing Warfare ! 13537
 
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