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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17223
38 Customer Is King – Make The King Happy 25177
39 Marketing Strategies & Innovations In The Services Sector 15287
40 Segmentation Targeting & Positioning-Defining Product Lines 27829
41 Role Of Technology In Marketing 21412
42 How To Create Snob Effect In Marketing? 15414
43 Health Insurance: A Push Or A Pull Product? 11723
44 A Strategic Perspective Of Kerala Tourism 27623
45 Opportunities In Online Marketing 10848
46 Challenges Of Digital Marketing 19598
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11252
48 Then & Now - A Coke Story 14981
49 What's This App - Whatsapp Success Story! 25781
50 Flying High: What Keeps Indigo Going 12045
51 Brand Activation: Bringing Spirit Of Brands To Life 16696
52 Indian Rural Market: The Next Big Thing 24511
53 Oreo – Milky’s Favourite Cookie Turns 100 11373
54 The Happy Birds: Success Story of Angry Birds 12806
55 Tata Motors JLR - The Success Story 15259
56 An Analysis On Lux Beauty Soap 41148
57 Latest Trend In Marketing Environment: Viral Marketing 10443
58 Impact Of The ZooZoo Commercials For Value Added Services 17324
59 What Can We Learn From Strategy Games 14411
60 The Reverse of Marketing=De-Marketing 18358
61 Is There A Better Way To Sell To Rural Market 13079
62 Why & How Marketers Target Kids 16396
63 Disruptive Innovation: Strategist’s Dilemma 11706
64 Entry Strategies For Automobile Companies In African Markets 14181
65 Park Avenue I.Q: New Name In The World Of Deodorants 17423
66 Flipkart.com - The Success Saga 22574
67 Pester Power: The Influential Kids 12710
68 Destination Branding- How does it Work 13736
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15598
70 Dirty Marketing- Fighting brands unethically 12099
71 Hero Honda Rebranding to Hero MotoCorp 15053
72 Standardize or Localize- A better way to lead markets 12411
73 Critical Success Factors for Devising Strategies for Airline Players 19953
74 Mom and Pop Stores Score Over Giant Supermarkets 11888
75 Regional Aspiration Marketing- A Step Further 11267
76 Value and benefit- The customer perspective 14636
77 Merchandising- The Brand Building Strategy 10515
78 The ill-effects of Globalization 10703
79 Brand Ferrari - The Dream Machine 13641
80 Retail Industry : Boon or Bane ? 13217
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21513
82 Premium Brands- Prestige, Value and Quality 21160
83 JustDial: The Information and Business Listings Directory 25163
84 Corporate branding vs Product branding 14008
85 Sales vs Marketing - Do They complement or compete ? 29903
86 Is Advertising an art of Lying ? 16577
87 Glocalization-The McD and KFC Way ? 13435
88 Breakthrough Products: Entering a New World 26047
89 4 P's of Management 57470
90 Walt Disney: A Magical Brand 17153
91 Evaluating Advertisement Campaigns: Analyzing Customers 11073
92 Brand Manchester United : A Theatre of Dreams 11198
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12826
94 10 Reasons Why Airline Industry is Unique ? 50039
95 Role of Brand Ambassadors in Recession 11003
96 Reverse Pricing - Getting it Right ! 12250
97 Copyright & Trademark violations: Rural Marketing Success ? 15406
98 Premium Niche Marketing: Small World and Big Business 15991
99 Surrogate Advertising: Softly promoting hard products 10826
100 TATA Nano : Khushiyon Ki Chaabi 15251
101 Royal Enfield Bullet - The Indian Cult Brand ! 20710
102 Do Brands have finite lives ? 20653
103 Why Twitter is so successful ? 20246
104 M.R.P: Setting your own price ? 10958
105 The New Age Marketing Warfare ! 13416
 
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