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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17108
38 Customer Is King – Make The King Happy 25082
39 Marketing Strategies & Innovations In The Services Sector 15185
40 Segmentation Targeting & Positioning-Defining Product Lines 27723
41 Role Of Technology In Marketing 21339
42 How To Create Snob Effect In Marketing? 15326
43 Health Insurance: A Push Or A Pull Product? 11651
44 A Strategic Perspective Of Kerala Tourism 27521
45 Opportunities In Online Marketing 10762
46 Challenges Of Digital Marketing 19463
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11165
48 Then & Now - A Coke Story 14876
49 What's This App - Whatsapp Success Story! 25692
50 Flying High: What Keeps Indigo Going 11956
51 Brand Activation: Bringing Spirit Of Brands To Life 16607
52 Indian Rural Market: The Next Big Thing 24439
53 Oreo – Milky’s Favourite Cookie Turns 100 11287
54 The Happy Birds: Success Story of Angry Birds 12696
55 Tata Motors JLR - The Success Story 15148
56 An Analysis On Lux Beauty Soap 41002
57 Latest Trend In Marketing Environment: Viral Marketing 10378
58 Impact Of The ZooZoo Commercials For Value Added Services 17233
59 What Can We Learn From Strategy Games 14330
60 The Reverse of Marketing=De-Marketing 18258
61 Is There A Better Way To Sell To Rural Market 13007
62 Why & How Marketers Target Kids 16295
63 Disruptive Innovation: Strategist’s Dilemma 11619
64 Entry Strategies For Automobile Companies In African Markets 14105
65 Park Avenue I.Q: New Name In The World Of Deodorants 17328
66 Flipkart.com - The Success Saga 22476
67 Pester Power: The Influential Kids 12602
68 Destination Branding- How does it Work 13652
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15522
70 Dirty Marketing- Fighting brands unethically 12014
71 Hero Honda Rebranding to Hero MotoCorp 14935
72 Standardize or Localize- A better way to lead markets 12320
73 Critical Success Factors for Devising Strategies for Airline Players 19860
74 Mom and Pop Stores Score Over Giant Supermarkets 11807
75 Regional Aspiration Marketing- A Step Further 11170
76 Value and benefit- The customer perspective 14562
77 Merchandising- The Brand Building Strategy 10434
78 The ill-effects of Globalization 10624
79 Brand Ferrari - The Dream Machine 13552
80 Retail Industry : Boon or Bane ? 13133
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21412
82 Premium Brands- Prestige, Value and Quality 21028
83 JustDial: The Information and Business Listings Directory 25056
84 Corporate branding vs Product branding 13917
85 Sales vs Marketing - Do They complement or compete ? 29815
86 Is Advertising an art of Lying ? 16490
87 Glocalization-The McD and KFC Way ? 13342
88 Breakthrough Products: Entering a New World 25949
89 4 P's of Management 57374
90 Walt Disney: A Magical Brand 17068
91 Evaluating Advertisement Campaigns: Analyzing Customers 10984
92 Brand Manchester United : A Theatre of Dreams 11091
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12686
94 10 Reasons Why Airline Industry is Unique ? 49922
95 Role of Brand Ambassadors in Recession 10906
96 Reverse Pricing - Getting it Right ! 12137
97 Copyright & Trademark violations: Rural Marketing Success ? 15301
98 Premium Niche Marketing: Small World and Big Business 15858
99 Surrogate Advertising: Softly promoting hard products 10724
100 TATA Nano : Khushiyon Ki Chaabi 15130
101 Royal Enfield Bullet - The Indian Cult Brand ! 20574
102 Do Brands have finite lives ? 20575
103 Why Twitter is so successful ? 20176
104 M.R.P: Setting your own price ? 10876
105 The New Age Marketing Warfare ! 13329
 
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