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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17413
38 Customer Is King – Make The King Happy 25350
39 Marketing Strategies & Innovations In The Services Sector 15457
40 Segmentation Targeting & Positioning-Defining Product Lines 28019
41 Role Of Technology In Marketing 21550
42 How To Create Snob Effect In Marketing? 15652
43 Health Insurance: A Push Or A Pull Product? 11868
44 A Strategic Perspective Of Kerala Tourism 27807
45 Opportunities In Online Marketing 11010
46 Challenges Of Digital Marketing 19843
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11427
48 Then & Now - A Coke Story 15218
49 What's This App - Whatsapp Success Story! 25948
50 Flying High: What Keeps Indigo Going 12255
51 Brand Activation: Bringing Spirit Of Brands To Life 16853
52 Indian Rural Market: The Next Big Thing 24688
53 Oreo – Milky’s Favourite Cookie Turns 100 11568
54 The Happy Birds: Success Story of Angry Birds 13033
55 Tata Motors JLR - The Success Story 15479
56 An Analysis On Lux Beauty Soap 41465
57 Latest Trend In Marketing Environment: Viral Marketing 10628
58 Impact Of The ZooZoo Commercials For Value Added Services 17496
59 What Can We Learn From Strategy Games 14551
60 The Reverse of Marketing=De-Marketing 18555
61 Is There A Better Way To Sell To Rural Market 13240
62 Why & How Marketers Target Kids 16612
63 Disruptive Innovation: Strategist’s Dilemma 11855
64 Entry Strategies For Automobile Companies In African Markets 14357
65 Park Avenue I.Q: New Name In The World Of Deodorants 17602
66 Flipkart.com - The Success Saga 22761
67 Pester Power: The Influential Kids 12906
68 Destination Branding- How does it Work 13901
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15774
70 Dirty Marketing- Fighting brands unethically 12277
71 Hero Honda Rebranding to Hero MotoCorp 15369
72 Standardize or Localize- A better way to lead markets 12566
73 Critical Success Factors for Devising Strategies for Airline Players 20122
74 Mom and Pop Stores Score Over Giant Supermarkets 12163
75 Regional Aspiration Marketing- A Step Further 11426
76 Value and benefit- The customer perspective 14792
77 Merchandising- The Brand Building Strategy 10665
78 The ill-effects of Globalization 10857
79 Brand Ferrari - The Dream Machine 13822
80 Retail Industry : Boon or Bane ? 13379
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21706
82 Premium Brands- Prestige, Value and Quality 21470
83 JustDial: The Information and Business Listings Directory 25392
84 Corporate branding vs Product branding 14174
85 Sales vs Marketing - Do They complement or compete ? 30081
86 Is Advertising an art of Lying ? 16769
87 Glocalization-The McD and KFC Way ? 13629
88 Breakthrough Products: Entering a New World 26221
89 4 P's of Management 57676
90 Walt Disney: A Magical Brand 17328
91 Evaluating Advertisement Campaigns: Analyzing Customers 11228
92 Brand Manchester United : A Theatre of Dreams 11392
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13047
94 10 Reasons Why Airline Industry is Unique ? 50252
95 Role of Brand Ambassadors in Recession 11183
96 Reverse Pricing - Getting it Right ! 12445
97 Copyright & Trademark violations: Rural Marketing Success ? 15588
98 Premium Niche Marketing: Small World and Big Business 16216
99 Surrogate Advertising: Softly promoting hard products 11024
100 TATA Nano : Khushiyon Ki Chaabi 15497
101 Royal Enfield Bullet - The Indian Cult Brand ! 21117
102 Do Brands have finite lives ? 20811
103 Why Twitter is so successful ? 20384
104 M.R.P: Setting your own price ? 11124
105 The New Age Marketing Warfare ! 13592
 
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