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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17283
38 Customer Is King – Make The King Happy 25224
39 Marketing Strategies & Innovations In The Services Sector 15333
40 Segmentation Targeting & Positioning-Defining Product Lines 27885
41 Role Of Technology In Marketing 21451
42 How To Create Snob Effect In Marketing? 15490
43 Health Insurance: A Push Or A Pull Product? 11760
44 A Strategic Perspective Of Kerala Tourism 27682
45 Opportunities In Online Marketing 10891
46 Challenges Of Digital Marketing 19667
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11296
48 Then & Now - A Coke Story 15035
49 What's This App - Whatsapp Success Story! 25825
50 Flying High: What Keeps Indigo Going 12090
51 Brand Activation: Bringing Spirit Of Brands To Life 16743
52 Indian Rural Market: The Next Big Thing 24563
53 Oreo – Milky’s Favourite Cookie Turns 100 11417
54 The Happy Birds: Success Story of Angry Birds 12863
55 Tata Motors JLR - The Success Story 15326
56 An Analysis On Lux Beauty Soap 41211
57 Latest Trend In Marketing Environment: Viral Marketing 10494
58 Impact Of The ZooZoo Commercials For Value Added Services 17369
59 What Can We Learn From Strategy Games 14456
60 The Reverse of Marketing=De-Marketing 18410
61 Is There A Better Way To Sell To Rural Market 13122
62 Why & How Marketers Target Kids 16450
63 Disruptive Innovation: Strategist’s Dilemma 11747
64 Entry Strategies For Automobile Companies In African Markets 14230
65 Park Avenue I.Q: New Name In The World Of Deodorants 17471
66 Flipkart.com - The Success Saga 22629
67 Pester Power: The Influential Kids 12767
68 Destination Branding- How does it Work 13783
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15641
70 Dirty Marketing- Fighting brands unethically 12153
71 Hero Honda Rebranding to Hero MotoCorp 15138
72 Standardize or Localize- A better way to lead markets 12457
73 Critical Success Factors for Devising Strategies for Airline Players 19998
74 Mom and Pop Stores Score Over Giant Supermarkets 11953
75 Regional Aspiration Marketing- A Step Further 11311
76 Value and benefit- The customer perspective 14676
77 Merchandising- The Brand Building Strategy 10561
78 The ill-effects of Globalization 10746
79 Brand Ferrari - The Dream Machine 13696
80 Retail Industry : Boon or Bane ? 13271
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21564
82 Premium Brands- Prestige, Value and Quality 21230
83 JustDial: The Information and Business Listings Directory 25224
84 Corporate branding vs Product branding 14061
85 Sales vs Marketing - Do They complement or compete ? 29954
86 Is Advertising an art of Lying ? 16625
87 Glocalization-The McD and KFC Way ? 13482
88 Breakthrough Products: Entering a New World 26093
89 4 P's of Management 57518
90 Walt Disney: A Magical Brand 17205
91 Evaluating Advertisement Campaigns: Analyzing Customers 11117
92 Brand Manchester United : A Theatre of Dreams 11245
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12879
94 10 Reasons Why Airline Industry is Unique ? 50103
95 Role of Brand Ambassadors in Recession 11054
96 Reverse Pricing - Getting it Right ! 12304
97 Copyright & Trademark violations: Rural Marketing Success ? 15457
98 Premium Niche Marketing: Small World and Big Business 16050
99 Surrogate Advertising: Softly promoting hard products 10876
100 TATA Nano : Khushiyon Ki Chaabi 15312
101 Royal Enfield Bullet - The Indian Cult Brand ! 20814
102 Do Brands have finite lives ? 20691
103 Why Twitter is so successful ? 20278
104 M.R.P: Setting your own price ? 11003
105 The New Age Marketing Warfare ! 13457
 
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