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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17281
38 Customer Is King – Make The King Happy 25220
39 Marketing Strategies & Innovations In The Services Sector 15331
40 Segmentation Targeting & Positioning-Defining Product Lines 27880
41 Role Of Technology In Marketing 21449
42 How To Create Snob Effect In Marketing? 15487
43 Health Insurance: A Push Or A Pull Product? 11758
44 A Strategic Perspective Of Kerala Tourism 27676
45 Opportunities In Online Marketing 10889
46 Challenges Of Digital Marketing 19664
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11293
48 Then & Now - A Coke Story 15032
49 What's This App - Whatsapp Success Story! 25823
50 Flying High: What Keeps Indigo Going 12089
51 Brand Activation: Bringing Spirit Of Brands To Life 16737
52 Indian Rural Market: The Next Big Thing 24561
53 Oreo – Milky’s Favourite Cookie Turns 100 11415
54 The Happy Birds: Success Story of Angry Birds 12862
55 Tata Motors JLR - The Success Story 15322
56 An Analysis On Lux Beauty Soap 41204
57 Latest Trend In Marketing Environment: Viral Marketing 10491
58 Impact Of The ZooZoo Commercials For Value Added Services 17366
59 What Can We Learn From Strategy Games 14454
60 The Reverse of Marketing=De-Marketing 18406
61 Is There A Better Way To Sell To Rural Market 13121
62 Why & How Marketers Target Kids 16447
63 Disruptive Innovation: Strategist’s Dilemma 11744
64 Entry Strategies For Automobile Companies In African Markets 14228
65 Park Avenue I.Q: New Name In The World Of Deodorants 17466
66 Flipkart.com - The Success Saga 22627
67 Pester Power: The Influential Kids 12765
68 Destination Branding- How does it Work 13779
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15640
70 Dirty Marketing- Fighting brands unethically 12150
71 Hero Honda Rebranding to Hero MotoCorp 15132
72 Standardize or Localize- A better way to lead markets 12452
73 Critical Success Factors for Devising Strategies for Airline Players 19996
74 Mom and Pop Stores Score Over Giant Supermarkets 11949
75 Regional Aspiration Marketing- A Step Further 11307
76 Value and benefit- The customer perspective 14674
77 Merchandising- The Brand Building Strategy 10560
78 The ill-effects of Globalization 10743
79 Brand Ferrari - The Dream Machine 13694
80 Retail Industry : Boon or Bane ? 13267
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21562
82 Premium Brands- Prestige, Value and Quality 21225
83 JustDial: The Information and Business Listings Directory 25218
84 Corporate branding vs Product branding 14056
85 Sales vs Marketing - Do They complement or compete ? 29952
86 Is Advertising an art of Lying ? 16622
87 Glocalization-The McD and KFC Way ? 13480
88 Breakthrough Products: Entering a New World 26091
89 4 P's of Management 57516
90 Walt Disney: A Magical Brand 17201
91 Evaluating Advertisement Campaigns: Analyzing Customers 11115
92 Brand Manchester United : A Theatre of Dreams 11242
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12878
94 10 Reasons Why Airline Industry is Unique ? 50097
95 Role of Brand Ambassadors in Recession 11052
96 Reverse Pricing - Getting it Right ! 12301
97 Copyright & Trademark violations: Rural Marketing Success ? 15453
98 Premium Niche Marketing: Small World and Big Business 16048
99 Surrogate Advertising: Softly promoting hard products 10874
100 TATA Nano : Khushiyon Ki Chaabi 15310
101 Royal Enfield Bullet - The Indian Cult Brand ! 20806
102 Do Brands have finite lives ? 20687
103 Why Twitter is so successful ? 20275
104 M.R.P: Setting your own price ? 11000
105 The New Age Marketing Warfare ! 13453
 
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