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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16327
38 Customer Is King – Make The King Happy 24328
39 Marketing Strategies & Innovations In The Services Sector 14469
40 Segmentation Targeting & Positioning-Defining Product Lines 27130
41 Role Of Technology In Marketing 20935
42 How To Create Snob Effect In Marketing? 14749
43 Health Insurance: A Push Or A Pull Product? 11209
44 A Strategic Perspective Of Kerala Tourism 26851
45 Opportunities In Online Marketing 10342
46 Challenges Of Digital Marketing 18566
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10687
48 Then & Now - A Coke Story 14335
49 What's This App - Whatsapp Success Story! 25258
50 Flying High: What Keeps Indigo Going 11332
51 Brand Activation: Bringing Spirit Of Brands To Life 16091
52 Indian Rural Market: The Next Big Thing 23996
53 Oreo – Milky’s Favourite Cookie Turns 100 10773
54 The Happy Birds: Success Story of Angry Birds 11888
55 Tata Motors JLR - The Success Story 14480
56 An Analysis On Lux Beauty Soap 39778
57 Latest Trend In Marketing Environment: Viral Marketing 9957
58 Impact Of The ZooZoo Commercials For Value Added Services 16456
59 What Can We Learn From Strategy Games 13939
60 The Reverse of Marketing=De-Marketing 17501
61 Is There A Better Way To Sell To Rural Market 12449
62 Why & How Marketers Target Kids 15513
63 Disruptive Innovation: Strategist’s Dilemma 10934
64 Entry Strategies For Automobile Companies In African Markets 13664
65 Park Avenue I.Q: New Name In The World Of Deodorants 16802
66 Flipkart.com - The Success Saga 21814
67 Pester Power: The Influential Kids 12029
68 Destination Branding- How does it Work 13228
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14963
70 Dirty Marketing- Fighting brands unethically 11421
71 Hero Honda Rebranding to Hero MotoCorp 14202
72 Standardize or Localize- A better way to lead markets 11789
73 Critical Success Factors for Devising Strategies for Airline Players 19167
74 Mom and Pop Stores Score Over Giant Supermarkets 11289
75 Regional Aspiration Marketing- A Step Further 10635
76 Value and benefit- The customer perspective 14168
77 Merchandising- The Brand Building Strategy 10004
78 The ill-effects of Globalization 10235
79 Brand Ferrari - The Dream Machine 13045
80 Retail Industry : Boon or Bane ? 12682
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20833
82 Premium Brands- Prestige, Value and Quality 20070
83 JustDial: The Information and Business Listings Directory 24124
84 Corporate branding vs Product branding 13418
85 Sales vs Marketing - Do They complement or compete ? 29091
86 Is Advertising an art of Lying ? 16016
87 Glocalization-The McD and KFC Way ? 12741
88 Breakthrough Products: Entering a New World 25338
89 4 P's of Management 56594
90 Walt Disney: A Magical Brand 16441
91 Evaluating Advertisement Campaigns: Analyzing Customers 10467
92 Brand Manchester United : A Theatre of Dreams 10518
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12185
94 10 Reasons Why Airline Industry is Unique ? 49137
95 Role of Brand Ambassadors in Recession 10318
96 Reverse Pricing - Getting it Right ! 11565
97 Copyright & Trademark violations: Rural Marketing Success ? 14783
98 Premium Niche Marketing: Small World and Big Business 15131
99 Surrogate Advertising: Softly promoting hard products 10285
100 TATA Nano : Khushiyon Ki Chaabi 14478
101 Royal Enfield Bullet - The Indian Cult Brand ! 19895
102 Do Brands have finite lives ? 19998
103 Why Twitter is so successful ? 19656
104 M.R.P: Setting your own price ? 10344
105 The New Age Marketing Warfare ! 12826
 
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