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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17269
38 Customer Is King – Make The King Happy 25215
39 Marketing Strategies & Innovations In The Services Sector 15322
40 Segmentation Targeting & Positioning-Defining Product Lines 27871
41 Role Of Technology In Marketing 21442
42 How To Create Snob Effect In Marketing? 15479
43 Health Insurance: A Push Or A Pull Product? 11754
44 A Strategic Perspective Of Kerala Tourism 27663
45 Opportunities In Online Marketing 10879
46 Challenges Of Digital Marketing 19643
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11284
48 Then & Now - A Coke Story 15021
49 What's This App - Whatsapp Success Story! 25815
50 Flying High: What Keeps Indigo Going 12080
51 Brand Activation: Bringing Spirit Of Brands To Life 16726
52 Indian Rural Market: The Next Big Thing 24551
53 Oreo – Milky’s Favourite Cookie Turns 100 11407
54 The Happy Birds: Success Story of Angry Birds 12852
55 Tata Motors JLR - The Success Story 15311
56 An Analysis On Lux Beauty Soap 41194
57 Latest Trend In Marketing Environment: Viral Marketing 10483
58 Impact Of The ZooZoo Commercials For Value Added Services 17353
59 What Can We Learn From Strategy Games 14446
60 The Reverse of Marketing=De-Marketing 18398
61 Is There A Better Way To Sell To Rural Market 13110
62 Why & How Marketers Target Kids 16440
63 Disruptive Innovation: Strategist’s Dilemma 11738
64 Entry Strategies For Automobile Companies In African Markets 14219
65 Park Avenue I.Q: New Name In The World Of Deodorants 17456
66 Flipkart.com - The Success Saga 22617
67 Pester Power: The Influential Kids 12756
68 Destination Branding- How does it Work 13768
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15634
70 Dirty Marketing- Fighting brands unethically 12139
71 Hero Honda Rebranding to Hero MotoCorp 15111
72 Standardize or Localize- A better way to lead markets 12443
73 Critical Success Factors for Devising Strategies for Airline Players 19986
74 Mom and Pop Stores Score Over Giant Supermarkets 11935
75 Regional Aspiration Marketing- A Step Further 11300
76 Value and benefit- The customer perspective 14666
77 Merchandising- The Brand Building Strategy 10551
78 The ill-effects of Globalization 10734
79 Brand Ferrari - The Dream Machine 13683
80 Retail Industry : Boon or Bane ? 13259
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21553
82 Premium Brands- Prestige, Value and Quality 21206
83 JustDial: The Information and Business Listings Directory 25204
84 Corporate branding vs Product branding 14047
85 Sales vs Marketing - Do They complement or compete ? 29945
86 Is Advertising an art of Lying ? 16612
87 Glocalization-The McD and KFC Way ? 13473
88 Breakthrough Products: Entering a New World 26083
89 4 P's of Management 57506
90 Walt Disney: A Magical Brand 17191
91 Evaluating Advertisement Campaigns: Analyzing Customers 11104
92 Brand Manchester United : A Theatre of Dreams 11231
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12868
94 10 Reasons Why Airline Industry is Unique ? 50087
95 Role of Brand Ambassadors in Recession 11040
96 Reverse Pricing - Getting it Right ! 12291
97 Copyright & Trademark violations: Rural Marketing Success ? 15445
98 Premium Niche Marketing: Small World and Big Business 16038
99 Surrogate Advertising: Softly promoting hard products 10865
100 TATA Nano : Khushiyon Ki Chaabi 15301
101 Royal Enfield Bullet - The Indian Cult Brand ! 20780
102 Do Brands have finite lives ? 20679
103 Why Twitter is so successful ? 20271
104 M.R.P: Setting your own price ? 10994
105 The New Age Marketing Warfare ! 13451
 
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