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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17236
38 Customer Is King – Make The King Happy 25185
39 Marketing Strategies & Innovations In The Services Sector 15296
40 Segmentation Targeting & Positioning-Defining Product Lines 27838
41 Role Of Technology In Marketing 21421
42 How To Create Snob Effect In Marketing? 15432
43 Health Insurance: A Push Or A Pull Product? 11730
44 A Strategic Perspective Of Kerala Tourism 27633
45 Opportunities In Online Marketing 10858
46 Challenges Of Digital Marketing 19610
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11261
48 Then & Now - A Coke Story 14994
49 What's This App - Whatsapp Success Story! 25786
50 Flying High: What Keeps Indigo Going 12056
51 Brand Activation: Bringing Spirit Of Brands To Life 16704
52 Indian Rural Market: The Next Big Thing 24516
53 Oreo – Milky’s Favourite Cookie Turns 100 11380
54 The Happy Birds: Success Story of Angry Birds 12818
55 Tata Motors JLR - The Success Story 15271
56 An Analysis On Lux Beauty Soap 41161
57 Latest Trend In Marketing Environment: Viral Marketing 10454
58 Impact Of The ZooZoo Commercials For Value Added Services 17331
59 What Can We Learn From Strategy Games 14422
60 The Reverse of Marketing=De-Marketing 18371
61 Is There A Better Way To Sell To Rural Market 13089
62 Why & How Marketers Target Kids 16412
63 Disruptive Innovation: Strategist’s Dilemma 11712
64 Entry Strategies For Automobile Companies In African Markets 14189
65 Park Avenue I.Q: New Name In The World Of Deodorants 17436
66 Flipkart.com - The Success Saga 22584
67 Pester Power: The Influential Kids 12723
68 Destination Branding- How does it Work 13745
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15608
70 Dirty Marketing- Fighting brands unethically 12111
71 Hero Honda Rebranding to Hero MotoCorp 15062
72 Standardize or Localize- A better way to lead markets 12417
73 Critical Success Factors for Devising Strategies for Airline Players 19959
74 Mom and Pop Stores Score Over Giant Supermarkets 11898
75 Regional Aspiration Marketing- A Step Further 11279
76 Value and benefit- The customer perspective 14647
77 Merchandising- The Brand Building Strategy 10528
78 The ill-effects of Globalization 10709
79 Brand Ferrari - The Dream Machine 13651
80 Retail Industry : Boon or Bane ? 13230
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21525
82 Premium Brands- Prestige, Value and Quality 21172
83 JustDial: The Information and Business Listings Directory 25173
84 Corporate branding vs Product branding 14020
85 Sales vs Marketing - Do They complement or compete ? 29913
86 Is Advertising an art of Lying ? 16590
87 Glocalization-The McD and KFC Way ? 13450
88 Breakthrough Products: Entering a New World 26057
89 4 P's of Management 57483
90 Walt Disney: A Magical Brand 17163
91 Evaluating Advertisement Campaigns: Analyzing Customers 11083
92 Brand Manchester United : A Theatre of Dreams 11206
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12845
94 10 Reasons Why Airline Industry is Unique ? 50051
95 Role of Brand Ambassadors in Recession 11013
96 Reverse Pricing - Getting it Right ! 12260
97 Copyright & Trademark violations: Rural Marketing Success ? 15419
98 Premium Niche Marketing: Small World and Big Business 16003
99 Surrogate Advertising: Softly promoting hard products 10839
100 TATA Nano : Khushiyon Ki Chaabi 15265
101 Royal Enfield Bullet - The Indian Cult Brand ! 20726
102 Do Brands have finite lives ? 20659
103 Why Twitter is so successful ? 20249
104 M.R.P: Setting your own price ? 10966
105 The New Age Marketing Warfare ! 13420
 
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