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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17337
38 Customer Is King – Make The King Happy 25272
39 Marketing Strategies & Innovations In The Services Sector 15390
40 Segmentation Targeting & Positioning-Defining Product Lines 27946
41 Role Of Technology In Marketing 21492
42 How To Create Snob Effect In Marketing? 15546
43 Health Insurance: A Push Or A Pull Product? 11806
44 A Strategic Perspective Of Kerala Tourism 27735
45 Opportunities In Online Marketing 10938
46 Challenges Of Digital Marketing 19752
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11349
48 Then & Now - A Coke Story 15115
49 What's This App - Whatsapp Success Story! 25875
50 Flying High: What Keeps Indigo Going 12145
51 Brand Activation: Bringing Spirit Of Brands To Life 16792
52 Indian Rural Market: The Next Big Thing 24615
53 Oreo – Milky’s Favourite Cookie Turns 100 11486
54 The Happy Birds: Success Story of Angry Birds 12938
55 Tata Motors JLR - The Success Story 15390
56 An Analysis On Lux Beauty Soap 41320
57 Latest Trend In Marketing Environment: Viral Marketing 10557
58 Impact Of The ZooZoo Commercials For Value Added Services 17418
59 What Can We Learn From Strategy Games 14499
60 The Reverse of Marketing=De-Marketing 18471
61 Is There A Better Way To Sell To Rural Market 13169
62 Why & How Marketers Target Kids 16523
63 Disruptive Innovation: Strategist’s Dilemma 11796
64 Entry Strategies For Automobile Companies In African Markets 14281
65 Park Avenue I.Q: New Name In The World Of Deodorants 17524
66 Flipkart.com - The Success Saga 22692
67 Pester Power: The Influential Kids 12829
68 Destination Branding- How does it Work 13838
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15694
70 Dirty Marketing- Fighting brands unethically 12209
71 Hero Honda Rebranding to Hero MotoCorp 15255
72 Standardize or Localize- A better way to lead markets 12503
73 Critical Success Factors for Devising Strategies for Airline Players 20056
74 Mom and Pop Stores Score Over Giant Supermarkets 12030
75 Regional Aspiration Marketing- A Step Further 11362
76 Value and benefit- The customer perspective 14725
77 Merchandising- The Brand Building Strategy 10608
78 The ill-effects of Globalization 10789
79 Brand Ferrari - The Dream Machine 13748
80 Retail Industry : Boon or Bane ? 13317
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21632
82 Premium Brands- Prestige, Value and Quality 21325
83 JustDial: The Information and Business Listings Directory 25283
84 Corporate branding vs Product branding 14109
85 Sales vs Marketing - Do They complement or compete ? 30010
86 Is Advertising an art of Lying ? 16683
87 Glocalization-The McD and KFC Way ? 13543
88 Breakthrough Products: Entering a New World 26149
89 4 P's of Management 57579
90 Walt Disney: A Magical Brand 17257
91 Evaluating Advertisement Campaigns: Analyzing Customers 11169
92 Brand Manchester United : A Theatre of Dreams 11309
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12935
94 10 Reasons Why Airline Industry is Unique ? 50177
95 Role of Brand Ambassadors in Recession 11112
96 Reverse Pricing - Getting it Right ! 12367
97 Copyright & Trademark violations: Rural Marketing Success ? 15519
98 Premium Niche Marketing: Small World and Big Business 16127
99 Surrogate Advertising: Softly promoting hard products 10932
100 TATA Nano : Khushiyon Ki Chaabi 15398
101 Royal Enfield Bullet - The Indian Cult Brand ! 20957
102 Do Brands have finite lives ? 20741
103 Why Twitter is so successful ? 20328
104 M.R.P: Setting your own price ? 11052
105 The New Age Marketing Warfare ! 13522
 
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