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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16295
38 Customer Is King – Make The King Happy 24306
39 Marketing Strategies & Innovations In The Services Sector 14444
40 Segmentation Targeting & Positioning-Defining Product Lines 27111
41 Role Of Technology In Marketing 20924
42 How To Create Snob Effect In Marketing? 14725
43 Health Insurance: A Push Or A Pull Product? 11203
44 A Strategic Perspective Of Kerala Tourism 26828
45 Opportunities In Online Marketing 10332
46 Challenges Of Digital Marketing 18543
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10669
48 Then & Now - A Coke Story 14319
49 What's This App - Whatsapp Success Story! 25247
50 Flying High: What Keeps Indigo Going 11306
51 Brand Activation: Bringing Spirit Of Brands To Life 16077
52 Indian Rural Market: The Next Big Thing 23983
53 Oreo – Milky’s Favourite Cookie Turns 100 10751
54 The Happy Birds: Success Story of Angry Birds 11862
55 Tata Motors JLR - The Success Story 14459
56 An Analysis On Lux Beauty Soap 39749
57 Latest Trend In Marketing Environment: Viral Marketing 9944
58 Impact Of The ZooZoo Commercials For Value Added Services 16429
59 What Can We Learn From Strategy Games 13925
60 The Reverse of Marketing=De-Marketing 17470
61 Is There A Better Way To Sell To Rural Market 12438
62 Why & How Marketers Target Kids 15479
63 Disruptive Innovation: Strategist’s Dilemma 10908
64 Entry Strategies For Automobile Companies In African Markets 13644
65 Park Avenue I.Q: New Name In The World Of Deodorants 16786
66 Flipkart.com - The Success Saga 21786
67 Pester Power: The Influential Kids 12011
68 Destination Branding- How does it Work 13218
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14948
70 Dirty Marketing- Fighting brands unethically 11398
71 Hero Honda Rebranding to Hero MotoCorp 14176
72 Standardize or Localize- A better way to lead markets 11781
73 Critical Success Factors for Devising Strategies for Airline Players 19139
74 Mom and Pop Stores Score Over Giant Supermarkets 11272
75 Regional Aspiration Marketing- A Step Further 10617
76 Value and benefit- The customer perspective 14156
77 Merchandising- The Brand Building Strategy 9991
78 The ill-effects of Globalization 10224
79 Brand Ferrari - The Dream Machine 13028
80 Retail Industry : Boon or Bane ? 12662
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20811
82 Premium Brands- Prestige, Value and Quality 20035
83 JustDial: The Information and Business Listings Directory 24096
84 Corporate branding vs Product branding 13406
85 Sales vs Marketing - Do They complement or compete ? 29067
86 Is Advertising an art of Lying ? 16002
87 Glocalization-The McD and KFC Way ? 12712
88 Breakthrough Products: Entering a New World 25314
89 4 P's of Management 56565
90 Walt Disney: A Magical Brand 16412
91 Evaluating Advertisement Campaigns: Analyzing Customers 10452
92 Brand Manchester United : A Theatre of Dreams 10497
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12173
94 10 Reasons Why Airline Industry is Unique ? 49107
95 Role of Brand Ambassadors in Recession 10305
96 Reverse Pricing - Getting it Right ! 11546
97 Copyright & Trademark violations: Rural Marketing Success ? 14766
98 Premium Niche Marketing: Small World and Big Business 15112
99 Surrogate Advertising: Softly promoting hard products 10273
100 TATA Nano : Khushiyon Ki Chaabi 14443
101 Royal Enfield Bullet - The Indian Cult Brand ! 19873
102 Do Brands have finite lives ? 19977
103 Why Twitter is so successful ? 19635
104 M.R.P: Setting your own price ? 10322
105 The New Age Marketing Warfare ! 12799
 
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