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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17077
38 Customer Is King – Make The King Happy 25061
39 Marketing Strategies & Innovations In The Services Sector 15164
40 Segmentation Targeting & Positioning-Defining Product Lines 27700
41 Role Of Technology In Marketing 21323
42 How To Create Snob Effect In Marketing? 15304
43 Health Insurance: A Push Or A Pull Product? 11638
44 A Strategic Perspective Of Kerala Tourism 27493
45 Opportunities In Online Marketing 10741
46 Challenges Of Digital Marketing 19410
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11149
48 Then & Now - A Coke Story 14854
49 What's This App - Whatsapp Success Story! 25674
50 Flying High: What Keeps Indigo Going 11937
51 Brand Activation: Bringing Spirit Of Brands To Life 16583
52 Indian Rural Market: The Next Big Thing 24418
53 Oreo – Milky’s Favourite Cookie Turns 100 11264
54 The Happy Birds: Success Story of Angry Birds 12667
55 Tata Motors JLR - The Success Story 15125
56 An Analysis On Lux Beauty Soap 40974
57 Latest Trend In Marketing Environment: Viral Marketing 10356
58 Impact Of The ZooZoo Commercials For Value Added Services 17210
59 What Can We Learn From Strategy Games 14310
60 The Reverse of Marketing=De-Marketing 18233
61 Is There A Better Way To Sell To Rural Market 12987
62 Why & How Marketers Target Kids 16273
63 Disruptive Innovation: Strategist’s Dilemma 11603
64 Entry Strategies For Automobile Companies In African Markets 14080
65 Park Avenue I.Q: New Name In The World Of Deodorants 17300
66 Flipkart.com - The Success Saga 22448
67 Pester Power: The Influential Kids 12585
68 Destination Branding- How does it Work 13631
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15499
70 Dirty Marketing- Fighting brands unethically 11988
71 Hero Honda Rebranding to Hero MotoCorp 14913
72 Standardize or Localize- A better way to lead markets 12301
73 Critical Success Factors for Devising Strategies for Airline Players 19838
74 Mom and Pop Stores Score Over Giant Supermarkets 11785
75 Regional Aspiration Marketing- A Step Further 11149
76 Value and benefit- The customer perspective 14543
77 Merchandising- The Brand Building Strategy 10410
78 The ill-effects of Globalization 10601
79 Brand Ferrari - The Dream Machine 13531
80 Retail Industry : Boon or Bane ? 13114
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21391
82 Premium Brands- Prestige, Value and Quality 20999
83 JustDial: The Information and Business Listings Directory 25029
84 Corporate branding vs Product branding 13891
85 Sales vs Marketing - Do They complement or compete ? 29788
86 Is Advertising an art of Lying ? 16472
87 Glocalization-The McD and KFC Way ? 13321
88 Breakthrough Products: Entering a New World 25926
89 4 P's of Management 57341
90 Walt Disney: A Magical Brand 17038
91 Evaluating Advertisement Campaigns: Analyzing Customers 10960
92 Brand Manchester United : A Theatre of Dreams 11059
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12658
94 10 Reasons Why Airline Industry is Unique ? 49882
95 Role of Brand Ambassadors in Recession 10877
96 Reverse Pricing - Getting it Right ! 12100
97 Copyright & Trademark violations: Rural Marketing Success ? 15271
98 Premium Niche Marketing: Small World and Big Business 15823
99 Surrogate Advertising: Softly promoting hard products 10698
100 TATA Nano : Khushiyon Ki Chaabi 15098
101 Royal Enfield Bullet - The Indian Cult Brand ! 20543
102 Do Brands have finite lives ? 20546
103 Why Twitter is so successful ? 20150
104 M.R.P: Setting your own price ? 10841
105 The New Age Marketing Warfare ! 13302
 
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