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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16332
38 Customer Is King – Make The King Happy 24329
39 Marketing Strategies & Innovations In The Services Sector 14471
40 Segmentation Targeting & Positioning-Defining Product Lines 27133
41 Role Of Technology In Marketing 20936
42 How To Create Snob Effect In Marketing? 14751
43 Health Insurance: A Push Or A Pull Product? 11209
44 A Strategic Perspective Of Kerala Tourism 26852
45 Opportunities In Online Marketing 10342
46 Challenges Of Digital Marketing 18569
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10689
48 Then & Now - A Coke Story 14337
49 What's This App - Whatsapp Success Story! 25261
50 Flying High: What Keeps Indigo Going 11334
51 Brand Activation: Bringing Spirit Of Brands To Life 16093
52 Indian Rural Market: The Next Big Thing 23997
53 Oreo – Milky’s Favourite Cookie Turns 100 10774
54 The Happy Birds: Success Story of Angry Birds 11890
55 Tata Motors JLR - The Success Story 14482
56 An Analysis On Lux Beauty Soap 39780
57 Latest Trend In Marketing Environment: Viral Marketing 9958
58 Impact Of The ZooZoo Commercials For Value Added Services 16459
59 What Can We Learn From Strategy Games 13941
60 The Reverse of Marketing=De-Marketing 17502
61 Is There A Better Way To Sell To Rural Market 12450
62 Why & How Marketers Target Kids 15514
63 Disruptive Innovation: Strategist’s Dilemma 10937
64 Entry Strategies For Automobile Companies In African Markets 13665
65 Park Avenue I.Q: New Name In The World Of Deodorants 16803
66 Flipkart.com - The Success Saga 21815
67 Pester Power: The Influential Kids 12031
68 Destination Branding- How does it Work 13229
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14965
70 Dirty Marketing- Fighting brands unethically 11424
71 Hero Honda Rebranding to Hero MotoCorp 14202
72 Standardize or Localize- A better way to lead markets 11789
73 Critical Success Factors for Devising Strategies for Airline Players 19169
74 Mom and Pop Stores Score Over Giant Supermarkets 11292
75 Regional Aspiration Marketing- A Step Further 10636
76 Value and benefit- The customer perspective 14169
77 Merchandising- The Brand Building Strategy 10004
78 The ill-effects of Globalization 10236
79 Brand Ferrari - The Dream Machine 13046
80 Retail Industry : Boon or Bane ? 12682
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20833
82 Premium Brands- Prestige, Value and Quality 20073
83 JustDial: The Information and Business Listings Directory 24126
84 Corporate branding vs Product branding 13421
85 Sales vs Marketing - Do They complement or compete ? 29094
86 Is Advertising an art of Lying ? 16017
87 Glocalization-The McD and KFC Way ? 12742
88 Breakthrough Products: Entering a New World 25341
89 4 P's of Management 56600
90 Walt Disney: A Magical Brand 16442
91 Evaluating Advertisement Campaigns: Analyzing Customers 10469
92 Brand Manchester United : A Theatre of Dreams 10521
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12186
94 10 Reasons Why Airline Industry is Unique ? 49140
95 Role of Brand Ambassadors in Recession 10320
96 Reverse Pricing - Getting it Right ! 11566
97 Copyright & Trademark violations: Rural Marketing Success ? 14783
98 Premium Niche Marketing: Small World and Big Business 15133
99 Surrogate Advertising: Softly promoting hard products 10286
100 TATA Nano : Khushiyon Ki Chaabi 14481
101 Royal Enfield Bullet - The Indian Cult Brand ! 19897
102 Do Brands have finite lives ? 19999
103 Why Twitter is so successful ? 19658
104 M.R.P: Setting your own price ? 10344
105 The New Age Marketing Warfare ! 12827
 
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