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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16283
38 Customer Is King – Make The King Happy 24297
39 Marketing Strategies & Innovations In The Services Sector 14435
40 Segmentation Targeting & Positioning-Defining Product Lines 27101
41 Role Of Technology In Marketing 20922
42 How To Create Snob Effect In Marketing? 14720
43 Health Insurance: A Push Or A Pull Product? 11200
44 A Strategic Perspective Of Kerala Tourism 26824
45 Opportunities In Online Marketing 10331
46 Challenges Of Digital Marketing 18538
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10666
48 Then & Now - A Coke Story 14315
49 What's This App - Whatsapp Success Story! 25243
50 Flying High: What Keeps Indigo Going 11301
51 Brand Activation: Bringing Spirit Of Brands To Life 16069
52 Indian Rural Market: The Next Big Thing 23979
53 Oreo – Milky’s Favourite Cookie Turns 100 10744
54 The Happy Birds: Success Story of Angry Birds 11856
55 Tata Motors JLR - The Success Story 14453
56 An Analysis On Lux Beauty Soap 39735
57 Latest Trend In Marketing Environment: Viral Marketing 9940
58 Impact Of The ZooZoo Commercials For Value Added Services 16421
59 What Can We Learn From Strategy Games 13922
60 The Reverse of Marketing=De-Marketing 17460
61 Is There A Better Way To Sell To Rural Market 12434
62 Why & How Marketers Target Kids 15467
63 Disruptive Innovation: Strategist’s Dilemma 10903
64 Entry Strategies For Automobile Companies In African Markets 13642
65 Park Avenue I.Q: New Name In The World Of Deodorants 16778
66 Flipkart.com - The Success Saga 21780
67 Pester Power: The Influential Kids 12007
68 Destination Branding- How does it Work 13215
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14938
70 Dirty Marketing- Fighting brands unethically 11394
71 Hero Honda Rebranding to Hero MotoCorp 14168
72 Standardize or Localize- A better way to lead markets 11778
73 Critical Success Factors for Devising Strategies for Airline Players 19132
74 Mom and Pop Stores Score Over Giant Supermarkets 11261
75 Regional Aspiration Marketing- A Step Further 10614
76 Value and benefit- The customer perspective 14153
77 Merchandising- The Brand Building Strategy 9988
78 The ill-effects of Globalization 10221
79 Brand Ferrari - The Dream Machine 13020
80 Retail Industry : Boon or Bane ? 12658
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20802
82 Premium Brands- Prestige, Value and Quality 20014
83 JustDial: The Information and Business Listings Directory 24089
84 Corporate branding vs Product branding 13404
85 Sales vs Marketing - Do They complement or compete ? 29055
86 Is Advertising an art of Lying ? 16000
87 Glocalization-The McD and KFC Way ? 12700
88 Breakthrough Products: Entering a New World 25307
89 4 P's of Management 56554
90 Walt Disney: A Magical Brand 16405
91 Evaluating Advertisement Campaigns: Analyzing Customers 10446
92 Brand Manchester United : A Theatre of Dreams 10488
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12168
94 10 Reasons Why Airline Industry is Unique ? 49103
95 Role of Brand Ambassadors in Recession 10303
96 Reverse Pricing - Getting it Right ! 11543
97 Copyright & Trademark violations: Rural Marketing Success ? 14762
98 Premium Niche Marketing: Small World and Big Business 15105
99 Surrogate Advertising: Softly promoting hard products 10268
100 TATA Nano : Khushiyon Ki Chaabi 14438
101 Royal Enfield Bullet - The Indian Cult Brand ! 19867
102 Do Brands have finite lives ? 19966
103 Why Twitter is so successful ? 19629
104 M.R.P: Setting your own price ? 10316
105 The New Age Marketing Warfare ! 12794
 
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