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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16224
38 Customer Is King – Make The King Happy 24249
39 Marketing Strategies & Innovations In The Services Sector 14392
40 Segmentation Targeting & Positioning-Defining Product Lines 27060
41 Role Of Technology In Marketing 20891
42 How To Create Snob Effect In Marketing? 14679
43 Health Insurance: A Push Or A Pull Product? 11175
44 A Strategic Perspective Of Kerala Tourism 26775
45 Opportunities In Online Marketing 10302
46 Challenges Of Digital Marketing 18492
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10629
48 Then & Now - A Coke Story 14273
49 What's This App - Whatsapp Success Story! 25218
50 Flying High: What Keeps Indigo Going 11255
51 Brand Activation: Bringing Spirit Of Brands To Life 16043
52 Indian Rural Market: The Next Big Thing 23954
53 Oreo – Milky’s Favourite Cookie Turns 100 10713
54 The Happy Birds: Success Story of Angry Birds 11816
55 Tata Motors JLR - The Success Story 14416
56 An Analysis On Lux Beauty Soap 39683
57 Latest Trend In Marketing Environment: Viral Marketing 9914
58 Impact Of The ZooZoo Commercials For Value Added Services 16370
59 What Can We Learn From Strategy Games 13899
60 The Reverse of Marketing=De-Marketing 17408
61 Is There A Better Way To Sell To Rural Market 12402
62 Why & How Marketers Target Kids 15411
63 Disruptive Innovation: Strategist’s Dilemma 10868
64 Entry Strategies For Automobile Companies In African Markets 13614
65 Park Avenue I.Q: New Name In The World Of Deodorants 16747
66 Flipkart.com - The Success Saga 21735
67 Pester Power: The Influential Kids 11970
68 Destination Branding- How does it Work 13194
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14895
70 Dirty Marketing- Fighting brands unethically 11350
71 Hero Honda Rebranding to Hero MotoCorp 14124
72 Standardize or Localize- A better way to lead markets 11757
73 Critical Success Factors for Devising Strategies for Airline Players 19087
74 Mom and Pop Stores Score Over Giant Supermarkets 11228
75 Regional Aspiration Marketing- A Step Further 10586
76 Value and benefit- The customer perspective 14132
77 Merchandising- The Brand Building Strategy 9960
78 The ill-effects of Globalization 10202
79 Brand Ferrari - The Dream Machine 12994
80 Retail Industry : Boon or Bane ? 12627
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20755
82 Premium Brands- Prestige, Value and Quality 19937
83 JustDial: The Information and Business Listings Directory 24039
84 Corporate branding vs Product branding 13379
85 Sales vs Marketing - Do They complement or compete ? 29003
86 Is Advertising an art of Lying ? 15972
87 Glocalization-The McD and KFC Way ? 12642
88 Breakthrough Products: Entering a New World 25261
89 4 P's of Management 56502
90 Walt Disney: A Magical Brand 16337
91 Evaluating Advertisement Campaigns: Analyzing Customers 10421
92 Brand Manchester United : A Theatre of Dreams 10459
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12147
94 10 Reasons Why Airline Industry is Unique ? 49049
95 Role of Brand Ambassadors in Recession 10280
96 Reverse Pricing - Getting it Right ! 11510
97 Copyright & Trademark violations: Rural Marketing Success ? 14739
98 Premium Niche Marketing: Small World and Big Business 15066
99 Surrogate Advertising: Softly promoting hard products 10244
100 TATA Nano : Khushiyon Ki Chaabi 14392
101 Royal Enfield Bullet - The Indian Cult Brand ! 19823
102 Do Brands have finite lives ? 19920
103 Why Twitter is so successful ? 19604
104 M.R.P: Setting your own price ? 10274
105 The New Age Marketing Warfare ! 12760
 
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