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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17261
38 Customer Is King – Make The King Happy 25208
39 Marketing Strategies & Innovations In The Services Sector 15317
40 Segmentation Targeting & Positioning-Defining Product Lines 27862
41 Role Of Technology In Marketing 21437
42 How To Create Snob Effect In Marketing? 15475
43 Health Insurance: A Push Or A Pull Product? 11749
44 A Strategic Perspective Of Kerala Tourism 27656
45 Opportunities In Online Marketing 10875
46 Challenges Of Digital Marketing 19638
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11277
48 Then & Now - A Coke Story 15015
49 What's This App - Whatsapp Success Story! 25809
50 Flying High: What Keeps Indigo Going 12075
51 Brand Activation: Bringing Spirit Of Brands To Life 16721
52 Indian Rural Market: The Next Big Thing 24546
53 Oreo – Milky’s Favourite Cookie Turns 100 11401
54 The Happy Birds: Success Story of Angry Birds 12847
55 Tata Motors JLR - The Success Story 15304
56 An Analysis On Lux Beauty Soap 41184
57 Latest Trend In Marketing Environment: Viral Marketing 10477
58 Impact Of The ZooZoo Commercials For Value Added Services 17347
59 What Can We Learn From Strategy Games 14440
60 The Reverse of Marketing=De-Marketing 18392
61 Is There A Better Way To Sell To Rural Market 13107
62 Why & How Marketers Target Kids 16434
63 Disruptive Innovation: Strategist’s Dilemma 11732
64 Entry Strategies For Automobile Companies In African Markets 14214
65 Park Avenue I.Q: New Name In The World Of Deodorants 17452
66 Flipkart.com - The Success Saga 22611
67 Pester Power: The Influential Kids 12749
68 Destination Branding- How does it Work 13762
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15627
70 Dirty Marketing- Fighting brands unethically 12134
71 Hero Honda Rebranding to Hero MotoCorp 15100
72 Standardize or Localize- A better way to lead markets 12438
73 Critical Success Factors for Devising Strategies for Airline Players 19983
74 Mom and Pop Stores Score Over Giant Supermarkets 11929
75 Regional Aspiration Marketing- A Step Further 11294
76 Value and benefit- The customer perspective 14663
77 Merchandising- The Brand Building Strategy 10545
78 The ill-effects of Globalization 10729
79 Brand Ferrari - The Dream Machine 13675
80 Retail Industry : Boon or Bane ? 13250
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21548
82 Premium Brands- Prestige, Value and Quality 21197
83 JustDial: The Information and Business Listings Directory 25198
84 Corporate branding vs Product branding 14041
85 Sales vs Marketing - Do They complement or compete ? 29934
86 Is Advertising an art of Lying ? 16607
87 Glocalization-The McD and KFC Way ? 13467
88 Breakthrough Products: Entering a New World 26077
89 4 P's of Management 57501
90 Walt Disney: A Magical Brand 17182
91 Evaluating Advertisement Campaigns: Analyzing Customers 11101
92 Brand Manchester United : A Theatre of Dreams 11224
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12861
94 10 Reasons Why Airline Industry is Unique ? 50080
95 Role of Brand Ambassadors in Recession 11033
96 Reverse Pricing - Getting it Right ! 12287
97 Copyright & Trademark violations: Rural Marketing Success ? 15437
98 Premium Niche Marketing: Small World and Big Business 16029
99 Surrogate Advertising: Softly promoting hard products 10857
100 TATA Nano : Khushiyon Ki Chaabi 15292
101 Royal Enfield Bullet - The Indian Cult Brand ! 20763
102 Do Brands have finite lives ? 20673
103 Why Twitter is so successful ? 20266
104 M.R.P: Setting your own price ? 10986
105 The New Age Marketing Warfare ! 13442
 
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