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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16868
38 Customer Is King – Make The King Happy 24887
39 Marketing Strategies & Innovations In The Services Sector 14953
40 Segmentation Targeting & Positioning-Defining Product Lines 27532
41 Role Of Technology In Marketing 21194
42 How To Create Snob Effect In Marketing? 15138
43 Health Insurance: A Push Or A Pull Product? 11510
44 A Strategic Perspective Of Kerala Tourism 27287
45 Opportunities In Online Marketing 10594
46 Challenges Of Digital Marketing 19088
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11014
48 Then & Now - A Coke Story 14696
49 What's This App - Whatsapp Success Story! 25534
50 Flying High: What Keeps Indigo Going 11784
51 Brand Activation: Bringing Spirit Of Brands To Life 16457
52 Indian Rural Market: The Next Big Thing 24281
53 Oreo – Milky’s Favourite Cookie Turns 100 11111
54 The Happy Birds: Success Story of Angry Birds 12464
55 Tata Motors JLR - The Success Story 14898
56 An Analysis On Lux Beauty Soap 40651
57 Latest Trend In Marketing Environment: Viral Marketing 10228
58 Impact Of The ZooZoo Commercials For Value Added Services 16928
59 What Can We Learn From Strategy Games 14183
60 The Reverse of Marketing=De-Marketing 18061
61 Is There A Better Way To Sell To Rural Market 12844
62 Why & How Marketers Target Kids 16021
63 Disruptive Innovation: Strategist’s Dilemma 11462
64 Entry Strategies For Automobile Companies In African Markets 13948
65 Park Avenue I.Q: New Name In The World Of Deodorants 17125
66 Flipkart.com - The Success Saga 22252
67 Pester Power: The Influential Kids 12394
68 Destination Branding- How does it Work 13495
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15353
70 Dirty Marketing- Fighting brands unethically 11832
71 Hero Honda Rebranding to Hero MotoCorp 14735
72 Standardize or Localize- A better way to lead markets 12157
73 Critical Success Factors for Devising Strategies for Airline Players 19669
74 Mom and Pop Stores Score Over Giant Supermarkets 11635
75 Regional Aspiration Marketing- A Step Further 10966
76 Value and benefit- The customer perspective 14414
77 Merchandising- The Brand Building Strategy 10270
78 The ill-effects of Globalization 10463
79 Brand Ferrari - The Dream Machine 13392
80 Retail Industry : Boon or Bane ? 12960
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21221
82 Premium Brands- Prestige, Value and Quality 20760
83 JustDial: The Information and Business Listings Directory 24759
84 Corporate branding vs Product branding 13715
85 Sales vs Marketing - Do They complement or compete ? 29569
86 Is Advertising an art of Lying ? 16321
87 Glocalization-The McD and KFC Way ? 13139
88 Breakthrough Products: Entering a New World 25735
89 4 P's of Management 57080
90 Walt Disney: A Magical Brand 16853
91 Evaluating Advertisement Campaigns: Analyzing Customers 10814
92 Brand Manchester United : A Theatre of Dreams 10873
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12467
94 10 Reasons Why Airline Industry is Unique ? 49688
95 Role of Brand Ambassadors in Recession 10698
96 Reverse Pricing - Getting it Right ! 11918
97 Copyright & Trademark violations: Rural Marketing Success ? 15096
98 Premium Niche Marketing: Small World and Big Business 15599
99 Surrogate Advertising: Softly promoting hard products 10542
100 TATA Nano : Khushiyon Ki Chaabi 14907
101 Royal Enfield Bullet - The Indian Cult Brand ! 20372
102 Do Brands have finite lives ? 20315
103 Why Twitter is so successful ? 20008
104 M.R.P: Setting your own price ? 10698
105 The New Age Marketing Warfare ! 13145
 
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