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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17288
38 Customer Is King – Make The King Happy 25225
39 Marketing Strategies & Innovations In The Services Sector 15336
40 Segmentation Targeting & Positioning-Defining Product Lines 27891
41 Role Of Technology In Marketing 21454
42 How To Create Snob Effect In Marketing? 15493
43 Health Insurance: A Push Or A Pull Product? 11765
44 A Strategic Perspective Of Kerala Tourism 27684
45 Opportunities In Online Marketing 10894
46 Challenges Of Digital Marketing 19672
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11299
48 Then & Now - A Coke Story 15042
49 What's This App - Whatsapp Success Story! 25829
50 Flying High: What Keeps Indigo Going 12092
51 Brand Activation: Bringing Spirit Of Brands To Life 16747
52 Indian Rural Market: The Next Big Thing 24565
53 Oreo – Milky’s Favourite Cookie Turns 100 11421
54 The Happy Birds: Success Story of Angry Birds 12868
55 Tata Motors JLR - The Success Story 15329
56 An Analysis On Lux Beauty Soap 41215
57 Latest Trend In Marketing Environment: Viral Marketing 10496
58 Impact Of The ZooZoo Commercials For Value Added Services 17371
59 What Can We Learn From Strategy Games 14459
60 The Reverse of Marketing=De-Marketing 18412
61 Is There A Better Way To Sell To Rural Market 13125
62 Why & How Marketers Target Kids 16456
63 Disruptive Innovation: Strategist’s Dilemma 11750
64 Entry Strategies For Automobile Companies In African Markets 14233
65 Park Avenue I.Q: New Name In The World Of Deodorants 17474
66 Flipkart.com - The Success Saga 22634
67 Pester Power: The Influential Kids 12772
68 Destination Branding- How does it Work 13785
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15646
70 Dirty Marketing- Fighting brands unethically 12155
71 Hero Honda Rebranding to Hero MotoCorp 15144
72 Standardize or Localize- A better way to lead markets 12459
73 Critical Success Factors for Devising Strategies for Airline Players 20002
74 Mom and Pop Stores Score Over Giant Supermarkets 11958
75 Regional Aspiration Marketing- A Step Further 11313
76 Value and benefit- The customer perspective 14681
77 Merchandising- The Brand Building Strategy 10564
78 The ill-effects of Globalization 10748
79 Brand Ferrari - The Dream Machine 13698
80 Retail Industry : Boon or Bane ? 13273
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21568
82 Premium Brands- Prestige, Value and Quality 21236
83 JustDial: The Information and Business Listings Directory 25227
84 Corporate branding vs Product branding 14063
85 Sales vs Marketing - Do They complement or compete ? 29957
86 Is Advertising an art of Lying ? 16628
87 Glocalization-The McD and KFC Way ? 13483
88 Breakthrough Products: Entering a New World 26099
89 4 P's of Management 57520
90 Walt Disney: A Magical Brand 17208
91 Evaluating Advertisement Campaigns: Analyzing Customers 11119
92 Brand Manchester United : A Theatre of Dreams 11249
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12882
94 10 Reasons Why Airline Industry is Unique ? 50106
95 Role of Brand Ambassadors in Recession 11056
96 Reverse Pricing - Getting it Right ! 12307
97 Copyright & Trademark violations: Rural Marketing Success ? 15460
98 Premium Niche Marketing: Small World and Big Business 16053
99 Surrogate Advertising: Softly promoting hard products 10879
100 TATA Nano : Khushiyon Ki Chaabi 15314
101 Royal Enfield Bullet - The Indian Cult Brand ! 20822
102 Do Brands have finite lives ? 20694
103 Why Twitter is so successful ? 20281
104 M.R.P: Setting your own price ? 11005
105 The New Age Marketing Warfare ! 13461
 
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