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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16547
38 Customer Is King – Make The King Happy 24497
39 Marketing Strategies & Innovations In The Services Sector 14636
40 Segmentation Targeting & Positioning-Defining Product Lines 27282
41 Role Of Technology In Marketing 21026
42 How To Create Snob Effect In Marketing? 14903
43 Health Insurance: A Push Or A Pull Product? 11274
44 A Strategic Perspective Of Kerala Tourism 27017
45 Opportunities In Online Marketing 10425
46 Challenges Of Digital Marketing 18733
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10793
48 Then & Now - A Coke Story 14468
49 What's This App - Whatsapp Success Story! 25351
50 Flying High: What Keeps Indigo Going 11520
51 Brand Activation: Bringing Spirit Of Brands To Life 16231
52 Indian Rural Market: The Next Big Thing 24095
53 Oreo – Milky’s Favourite Cookie Turns 100 10890
54 The Happy Birds: Success Story of Angry Birds 12066
55 Tata Motors JLR - The Success Story 14634
56 An Analysis On Lux Beauty Soap 40093
57 Latest Trend In Marketing Environment: Viral Marketing 10060
58 Impact Of The ZooZoo Commercials For Value Added Services 16654
59 What Can We Learn From Strategy Games 14027
60 The Reverse of Marketing=De-Marketing 17672
61 Is There A Better Way To Sell To Rural Market 12547
62 Why & How Marketers Target Kids 15706
63 Disruptive Innovation: Strategist’s Dilemma 11169
64 Entry Strategies For Automobile Companies In African Markets 13778
65 Park Avenue I.Q: New Name In The World Of Deodorants 16916
66 Flipkart.com - The Success Saga 21990
67 Pester Power: The Influential Kids 12148
68 Destination Branding- How does it Work 13327
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15124
70 Dirty Marketing- Fighting brands unethically 11586
71 Hero Honda Rebranding to Hero MotoCorp 14408
72 Standardize or Localize- A better way to lead markets 11881
73 Critical Success Factors for Devising Strategies for Airline Players 19312
74 Mom and Pop Stores Score Over Giant Supermarkets 11431
75 Regional Aspiration Marketing- A Step Further 10759
76 Value and benefit- The customer perspective 14252
77 Merchandising- The Brand Building Strategy 10100
78 The ill-effects of Globalization 10314
79 Brand Ferrari - The Dream Machine 13143
80 Retail Industry : Boon or Bane ? 12780
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20965
82 Premium Brands- Prestige, Value and Quality 20313
83 JustDial: The Information and Business Listings Directory 24346
84 Corporate branding vs Product branding 13508
85 Sales vs Marketing - Do They complement or compete ? 29261
86 Is Advertising an art of Lying ? 16126
87 Glocalization-The McD and KFC Way ? 12897
88 Breakthrough Products: Entering a New World 25496
89 4 P's of Management 56770
90 Walt Disney: A Magical Brand 16590
91 Evaluating Advertisement Campaigns: Analyzing Customers 10587
92 Brand Manchester United : A Theatre of Dreams 10634
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12268
94 10 Reasons Why Airline Industry is Unique ? 49297
95 Role of Brand Ambassadors in Recession 10414
96 Reverse Pricing - Getting it Right ! 11686
97 Copyright & Trademark violations: Rural Marketing Success ? 14887
98 Premium Niche Marketing: Small World and Big Business 15290
99 Surrogate Advertising: Softly promoting hard products 10370
100 TATA Nano : Khushiyon Ki Chaabi 14651
101 Royal Enfield Bullet - The Indian Cult Brand ! 20090
102 Do Brands have finite lives ? 20107
103 Why Twitter is so successful ? 19757
104 M.R.P: Setting your own price ? 10483
105 The New Age Marketing Warfare ! 12949
 
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