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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16288
38 Customer Is King – Make The King Happy 24301
39 Marketing Strategies & Innovations In The Services Sector 14436
40 Segmentation Targeting & Positioning-Defining Product Lines 27103
41 Role Of Technology In Marketing 20924
42 How To Create Snob Effect In Marketing? 14723
43 Health Insurance: A Push Or A Pull Product? 11200
44 A Strategic Perspective Of Kerala Tourism 26825
45 Opportunities In Online Marketing 10332
46 Challenges Of Digital Marketing 18540
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10668
48 Then & Now - A Coke Story 14316
49 What's This App - Whatsapp Success Story! 25244
50 Flying High: What Keeps Indigo Going 11302
51 Brand Activation: Bringing Spirit Of Brands To Life 16072
52 Indian Rural Market: The Next Big Thing 23980
53 Oreo – Milky’s Favourite Cookie Turns 100 10747
54 The Happy Birds: Success Story of Angry Birds 11858
55 Tata Motors JLR - The Success Story 14458
56 An Analysis On Lux Beauty Soap 39744
57 Latest Trend In Marketing Environment: Viral Marketing 9941
58 Impact Of The ZooZoo Commercials For Value Added Services 16425
59 What Can We Learn From Strategy Games 13924
60 The Reverse of Marketing=De-Marketing 17465
61 Is There A Better Way To Sell To Rural Market 12436
62 Why & How Marketers Target Kids 15473
63 Disruptive Innovation: Strategist’s Dilemma 10905
64 Entry Strategies For Automobile Companies In African Markets 13643
65 Park Avenue I.Q: New Name In The World Of Deodorants 16782
66 Flipkart.com - The Success Saga 21783
67 Pester Power: The Influential Kids 12008
68 Destination Branding- How does it Work 13216
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14944
70 Dirty Marketing- Fighting brands unethically 11395
71 Hero Honda Rebranding to Hero MotoCorp 14169
72 Standardize or Localize- A better way to lead markets 11779
73 Critical Success Factors for Devising Strategies for Airline Players 19134
74 Mom and Pop Stores Score Over Giant Supermarkets 11267
75 Regional Aspiration Marketing- A Step Further 10617
76 Value and benefit- The customer perspective 14154
77 Merchandising- The Brand Building Strategy 9988
78 The ill-effects of Globalization 10223
79 Brand Ferrari - The Dream Machine 13024
80 Retail Industry : Boon or Bane ? 12660
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20807
82 Premium Brands- Prestige, Value and Quality 20020
83 JustDial: The Information and Business Listings Directory 24091
84 Corporate branding vs Product branding 13405
85 Sales vs Marketing - Do They complement or compete ? 29059
86 Is Advertising an art of Lying ? 16001
87 Glocalization-The McD and KFC Way ? 12703
88 Breakthrough Products: Entering a New World 25310
89 4 P's of Management 56559
90 Walt Disney: A Magical Brand 16407
91 Evaluating Advertisement Campaigns: Analyzing Customers 10449
92 Brand Manchester United : A Theatre of Dreams 10491
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12171
94 10 Reasons Why Airline Industry is Unique ? 49105
95 Role of Brand Ambassadors in Recession 10304
96 Reverse Pricing - Getting it Right ! 11543
97 Copyright & Trademark violations: Rural Marketing Success ? 14763
98 Premium Niche Marketing: Small World and Big Business 15107
99 Surrogate Advertising: Softly promoting hard products 10271
100 TATA Nano : Khushiyon Ki Chaabi 14440
101 Royal Enfield Bullet - The Indian Cult Brand ! 19868
102 Do Brands have finite lives ? 19969
103 Why Twitter is so successful ? 19631
104 M.R.P: Setting your own price ? 10318
105 The New Age Marketing Warfare ! 12797
 
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