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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17055
38 Customer Is King – Make The King Happy 25040
39 Marketing Strategies & Innovations In The Services Sector 15149
40 Segmentation Targeting & Positioning-Defining Product Lines 27687
41 Role Of Technology In Marketing 21307
42 How To Create Snob Effect In Marketing? 15289
43 Health Insurance: A Push Or A Pull Product? 11625
44 A Strategic Perspective Of Kerala Tourism 27467
45 Opportunities In Online Marketing 10727
46 Challenges Of Digital Marketing 19378
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11136
48 Then & Now - A Coke Story 14837
49 What's This App - Whatsapp Success Story! 25658
50 Flying High: What Keeps Indigo Going 11920
51 Brand Activation: Bringing Spirit Of Brands To Life 16574
52 Indian Rural Market: The Next Big Thing 24396
53 Oreo – Milky’s Favourite Cookie Turns 100 11245
54 The Happy Birds: Success Story of Angry Birds 12642
55 Tata Motors JLR - The Success Story 15102
56 An Analysis On Lux Beauty Soap 40943
57 Latest Trend In Marketing Environment: Viral Marketing 10340
58 Impact Of The ZooZoo Commercials For Value Added Services 17192
59 What Can We Learn From Strategy Games 14296
60 The Reverse of Marketing=De-Marketing 18215
61 Is There A Better Way To Sell To Rural Market 12971
62 Why & How Marketers Target Kids 16246
63 Disruptive Innovation: Strategist’s Dilemma 11586
64 Entry Strategies For Automobile Companies In African Markets 14062
65 Park Avenue I.Q: New Name In The World Of Deodorants 17273
66 Flipkart.com - The Success Saga 22431
67 Pester Power: The Influential Kids 12571
68 Destination Branding- How does it Work 13618
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15477
70 Dirty Marketing- Fighting brands unethically 11968
71 Hero Honda Rebranding to Hero MotoCorp 14896
72 Standardize or Localize- A better way to lead markets 12283
73 Critical Success Factors for Devising Strategies for Airline Players 19822
74 Mom and Pop Stores Score Over Giant Supermarkets 11763
75 Regional Aspiration Marketing- A Step Further 11133
76 Value and benefit- The customer perspective 14527
77 Merchandising- The Brand Building Strategy 10397
78 The ill-effects of Globalization 10585
79 Brand Ferrari - The Dream Machine 13513
80 Retail Industry : Boon or Bane ? 13090
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21371
82 Premium Brands- Prestige, Value and Quality 20974
83 JustDial: The Information and Business Listings Directory 25008
84 Corporate branding vs Product branding 13870
85 Sales vs Marketing - Do They complement or compete ? 29754
86 Is Advertising an art of Lying ? 16452
87 Glocalization-The McD and KFC Way ? 13298
88 Breakthrough Products: Entering a New World 25906
89 4 P's of Management 57316
90 Walt Disney: A Magical Brand 17019
91 Evaluating Advertisement Campaigns: Analyzing Customers 10943
92 Brand Manchester United : A Theatre of Dreams 11038
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12639
94 10 Reasons Why Airline Industry is Unique ? 49861
95 Role of Brand Ambassadors in Recession 10856
96 Reverse Pricing - Getting it Right ! 12078
97 Copyright & Trademark violations: Rural Marketing Success ? 15244
98 Premium Niche Marketing: Small World and Big Business 15798
99 Surrogate Advertising: Softly promoting hard products 10680
100 TATA Nano : Khushiyon Ki Chaabi 15076
101 Royal Enfield Bullet - The Indian Cult Brand ! 20523
102 Do Brands have finite lives ? 20529
103 Why Twitter is so successful ? 20134
104 M.R.P: Setting your own price ? 10824
105 The New Age Marketing Warfare ! 13283
 
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