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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16992
38 Customer Is King – Make The King Happy 24991
39 Marketing Strategies & Innovations In The Services Sector 15088
40 Segmentation Targeting & Positioning-Defining Product Lines 27634
41 Role Of Technology In Marketing 21266
42 How To Create Snob Effect In Marketing? 15236
43 Health Insurance: A Push Or A Pull Product? 11587
44 A Strategic Perspective Of Kerala Tourism 27414
45 Opportunities In Online Marketing 10679
46 Challenges Of Digital Marketing 19288
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11099
48 Then & Now - A Coke Story 14786
49 What's This App - Whatsapp Success Story! 25613
50 Flying High: What Keeps Indigo Going 11879
51 Brand Activation: Bringing Spirit Of Brands To Life 16530
52 Indian Rural Market: The Next Big Thing 24353
53 Oreo – Milky’s Favourite Cookie Turns 100 11200
54 The Happy Birds: Success Story of Angry Birds 12581
55 Tata Motors JLR - The Success Story 15019
56 An Analysis On Lux Beauty Soap 40855
57 Latest Trend In Marketing Environment: Viral Marketing 10300
58 Impact Of The ZooZoo Commercials For Value Added Services 17099
59 What Can We Learn From Strategy Games 14254
60 The Reverse of Marketing=De-Marketing 18162
61 Is There A Better Way To Sell To Rural Market 12928
62 Why & How Marketers Target Kids 16157
63 Disruptive Innovation: Strategist’s Dilemma 11545
64 Entry Strategies For Automobile Companies In African Markets 14021
65 Park Avenue I.Q: New Name In The World Of Deodorants 17221
66 Flipkart.com - The Success Saga 22377
67 Pester Power: The Influential Kids 12505
68 Destination Branding- How does it Work 13576
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15435
70 Dirty Marketing- Fighting brands unethically 11921
71 Hero Honda Rebranding to Hero MotoCorp 14841
72 Standardize or Localize- A better way to lead markets 12237
73 Critical Success Factors for Devising Strategies for Airline Players 19765
74 Mom and Pop Stores Score Over Giant Supermarkets 11716
75 Regional Aspiration Marketing- A Step Further 11072
76 Value and benefit- The customer perspective 14486
77 Merchandising- The Brand Building Strategy 10351
78 The ill-effects of Globalization 10542
79 Brand Ferrari - The Dream Machine 13466
80 Retail Industry : Boon or Bane ? 13040
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21322
82 Premium Brands- Prestige, Value and Quality 20905
83 JustDial: The Information and Business Listings Directory 24946
84 Corporate branding vs Product branding 13814
85 Sales vs Marketing - Do They complement or compete ? 29689
86 Is Advertising an art of Lying ? 16402
87 Glocalization-The McD and KFC Way ? 13249
88 Breakthrough Products: Entering a New World 25846
89 4 P's of Management 57234
90 Walt Disney: A Magical Brand 16948
91 Evaluating Advertisement Campaigns: Analyzing Customers 10904
92 Brand Manchester United : A Theatre of Dreams 10980
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12580
94 10 Reasons Why Airline Industry is Unique ? 49800
95 Role of Brand Ambassadors in Recession 10799
96 Reverse Pricing - Getting it Right ! 12015
97 Copyright & Trademark violations: Rural Marketing Success ? 15186
98 Premium Niche Marketing: Small World and Big Business 15733
99 Surrogate Advertising: Softly promoting hard products 10636
100 TATA Nano : Khushiyon Ki Chaabi 15021
101 Royal Enfield Bullet - The Indian Cult Brand ! 20468
102 Do Brands have finite lives ? 20432
103 Why Twitter is so successful ? 20087
104 M.R.P: Setting your own price ? 10774
105 The New Age Marketing Warfare ! 13231
 
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