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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16424
38 Customer Is King – Make The King Happy 24407
39 Marketing Strategies & Innovations In The Services Sector 14543
40 Segmentation Targeting & Positioning-Defining Product Lines 27208
41 Role Of Technology In Marketing 20975
42 How To Create Snob Effect In Marketing? 14822
43 Health Insurance: A Push Or A Pull Product? 11242
44 A Strategic Perspective Of Kerala Tourism 26919
45 Opportunities In Online Marketing 10379
46 Challenges Of Digital Marketing 18644
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10735
48 Then & Now - A Coke Story 14396
49 What's This App - Whatsapp Success Story! 25313
50 Flying High: What Keeps Indigo Going 11425
51 Brand Activation: Bringing Spirit Of Brands To Life 16152
52 Indian Rural Market: The Next Big Thing 24040
53 Oreo – Milky’s Favourite Cookie Turns 100 10823
54 The Happy Birds: Success Story of Angry Birds 11975
55 Tata Motors JLR - The Success Story 14548
56 An Analysis On Lux Beauty Soap 39887
57 Latest Trend In Marketing Environment: Viral Marketing 10003
58 Impact Of The ZooZoo Commercials For Value Added Services 16542
59 What Can We Learn From Strategy Games 13978
60 The Reverse of Marketing=De-Marketing 17588
61 Is There A Better Way To Sell To Rural Market 12485
62 Why & How Marketers Target Kids 15602
63 Disruptive Innovation: Strategist’s Dilemma 11038
64 Entry Strategies For Automobile Companies In African Markets 13727
65 Park Avenue I.Q: New Name In The World Of Deodorants 16864
66 Flipkart.com - The Success Saga 21904
67 Pester Power: The Influential Kids 12084
68 Destination Branding- How does it Work 13274
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15048
70 Dirty Marketing- Fighting brands unethically 11505
71 Hero Honda Rebranding to Hero MotoCorp 14301
72 Standardize or Localize- A better way to lead markets 11832
73 Critical Success Factors for Devising Strategies for Airline Players 19238
74 Mom and Pop Stores Score Over Giant Supermarkets 11365
75 Regional Aspiration Marketing- A Step Further 10691
76 Value and benefit- The customer perspective 14206
77 Merchandising- The Brand Building Strategy 10044
78 The ill-effects of Globalization 10272
79 Brand Ferrari - The Dream Machine 13091
80 Retail Industry : Boon or Bane ? 12730
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20897
82 Premium Brands- Prestige, Value and Quality 20174
83 JustDial: The Information and Business Listings Directory 24211
84 Corporate branding vs Product branding 13464
85 Sales vs Marketing - Do They complement or compete ? 29164
86 Is Advertising an art of Lying ? 16068
87 Glocalization-The McD and KFC Way ? 12813
88 Breakthrough Products: Entering a New World 25417
89 4 P's of Management 56676
90 Walt Disney: A Magical Brand 16501
91 Evaluating Advertisement Campaigns: Analyzing Customers 10518
92 Brand Manchester United : A Theatre of Dreams 10570
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12224
94 10 Reasons Why Airline Industry is Unique ? 49210
95 Role of Brand Ambassadors in Recession 10366
96 Reverse Pricing - Getting it Right ! 11618
97 Copyright & Trademark violations: Rural Marketing Success ? 14832
98 Premium Niche Marketing: Small World and Big Business 15216
99 Surrogate Advertising: Softly promoting hard products 10321
100 TATA Nano : Khushiyon Ki Chaabi 14562
101 Royal Enfield Bullet - The Indian Cult Brand ! 19988
102 Do Brands have finite lives ? 20048
103 Why Twitter is so successful ? 19700
104 M.R.P: Setting your own price ? 10411
105 The New Age Marketing Warfare ! 12881
 
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