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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17015
38 Customer Is King – Make The King Happy 25010
39 Marketing Strategies & Innovations In The Services Sector 15111
40 Segmentation Targeting & Positioning-Defining Product Lines 27651
41 Role Of Technology In Marketing 21282
42 How To Create Snob Effect In Marketing? 15255
43 Health Insurance: A Push Or A Pull Product? 11602
44 A Strategic Perspective Of Kerala Tourism 27436
45 Opportunities In Online Marketing 10702
46 Challenges Of Digital Marketing 19319
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11113
48 Then & Now - A Coke Story 14807
49 What's This App - Whatsapp Success Story! 25629
50 Flying High: What Keeps Indigo Going 11895
51 Brand Activation: Bringing Spirit Of Brands To Life 16549
52 Indian Rural Market: The Next Big Thing 24369
53 Oreo – Milky’s Favourite Cookie Turns 100 11218
54 The Happy Birds: Success Story of Angry Birds 12606
55 Tata Motors JLR - The Success Story 15044
56 An Analysis On Lux Beauty Soap 40890
57 Latest Trend In Marketing Environment: Viral Marketing 10317
58 Impact Of The ZooZoo Commercials For Value Added Services 17137
59 What Can We Learn From Strategy Games 14272
60 The Reverse of Marketing=De-Marketing 18186
61 Is There A Better Way To Sell To Rural Market 12945
62 Why & How Marketers Target Kids 16187
63 Disruptive Innovation: Strategist’s Dilemma 11561
64 Entry Strategies For Automobile Companies In African Markets 14036
65 Park Avenue I.Q: New Name In The World Of Deodorants 17242
66 Flipkart.com - The Success Saga 22396
67 Pester Power: The Influential Kids 12531
68 Destination Branding- How does it Work 13591
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15451
70 Dirty Marketing- Fighting brands unethically 11937
71 Hero Honda Rebranding to Hero MotoCorp 14863
72 Standardize or Localize- A better way to lead markets 12255
73 Critical Success Factors for Devising Strategies for Airline Players 19791
74 Mom and Pop Stores Score Over Giant Supermarkets 11736
75 Regional Aspiration Marketing- A Step Further 11093
76 Value and benefit- The customer perspective 14501
77 Merchandising- The Brand Building Strategy 10370
78 The ill-effects of Globalization 10559
79 Brand Ferrari - The Dream Machine 13484
80 Retail Industry : Boon or Bane ? 13057
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21337
82 Premium Brands- Prestige, Value and Quality 20937
83 JustDial: The Information and Business Listings Directory 24977
84 Corporate branding vs Product branding 13834
85 Sales vs Marketing - Do They complement or compete ? 29707
86 Is Advertising an art of Lying ? 16421
87 Glocalization-The McD and KFC Way ? 13268
88 Breakthrough Products: Entering a New World 25870
89 4 P's of Management 57265
90 Walt Disney: A Magical Brand 16976
91 Evaluating Advertisement Campaigns: Analyzing Customers 10916
92 Brand Manchester United : A Theatre of Dreams 11003
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12602
94 10 Reasons Why Airline Industry is Unique ? 49824
95 Role of Brand Ambassadors in Recession 10824
96 Reverse Pricing - Getting it Right ! 12047
97 Copyright & Trademark violations: Rural Marketing Success ? 15208
98 Premium Niche Marketing: Small World and Big Business 15762
99 Surrogate Advertising: Softly promoting hard products 10655
100 TATA Nano : Khushiyon Ki Chaabi 15045
101 Royal Enfield Bullet - The Indian Cult Brand ! 20492
102 Do Brands have finite lives ? 20463
103 Why Twitter is so successful ? 20105
104 M.R.P: Setting your own price ? 10795
105 The New Age Marketing Warfare ! 13252
 
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