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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17302
38 Customer Is King – Make The King Happy 25239
39 Marketing Strategies & Innovations In The Services Sector 15357
40 Segmentation Targeting & Positioning-Defining Product Lines 27909
41 Role Of Technology In Marketing 21467
42 How To Create Snob Effect In Marketing? 15504
43 Health Insurance: A Push Or A Pull Product? 11778
44 A Strategic Perspective Of Kerala Tourism 27700
45 Opportunities In Online Marketing 10909
46 Challenges Of Digital Marketing 19701
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11321
48 Then & Now - A Coke Story 15062
49 What's This App - Whatsapp Success Story! 25845
50 Flying High: What Keeps Indigo Going 12111
51 Brand Activation: Bringing Spirit Of Brands To Life 16764
52 Indian Rural Market: The Next Big Thing 24575
53 Oreo – Milky’s Favourite Cookie Turns 100 11440
54 The Happy Birds: Success Story of Angry Birds 12897
55 Tata Motors JLR - The Success Story 15355
56 An Analysis On Lux Beauty Soap 41243
57 Latest Trend In Marketing Environment: Viral Marketing 10512
58 Impact Of The ZooZoo Commercials For Value Added Services 17388
59 What Can We Learn From Strategy Games 14474
60 The Reverse of Marketing=De-Marketing 18428
61 Is There A Better Way To Sell To Rural Market 13139
62 Why & How Marketers Target Kids 16480
63 Disruptive Innovation: Strategist’s Dilemma 11766
64 Entry Strategies For Automobile Companies In African Markets 14246
65 Park Avenue I.Q: New Name In The World Of Deodorants 17491
66 Flipkart.com - The Success Saga 22656
67 Pester Power: The Influential Kids 12790
68 Destination Branding- How does it Work 13803
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15658
70 Dirty Marketing- Fighting brands unethically 12173
71 Hero Honda Rebranding to Hero MotoCorp 15187
72 Standardize or Localize- A better way to lead markets 12476
73 Critical Success Factors for Devising Strategies for Airline Players 20024
74 Mom and Pop Stores Score Over Giant Supermarkets 11984
75 Regional Aspiration Marketing- A Step Further 11327
76 Value and benefit- The customer perspective 14693
77 Merchandising- The Brand Building Strategy 10585
78 The ill-effects of Globalization 10762
79 Brand Ferrari - The Dream Machine 13712
80 Retail Industry : Boon or Bane ? 13286
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21593
82 Premium Brands- Prestige, Value and Quality 21263
83 JustDial: The Information and Business Listings Directory 25242
84 Corporate branding vs Product branding 14079
85 Sales vs Marketing - Do They complement or compete ? 29976
86 Is Advertising an art of Lying ? 16647
87 Glocalization-The McD and KFC Way ? 13500
88 Breakthrough Products: Entering a New World 26119
89 4 P's of Management 57542
90 Walt Disney: A Magical Brand 17223
91 Evaluating Advertisement Campaigns: Analyzing Customers 11138
92 Brand Manchester United : A Theatre of Dreams 11265
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12899
94 10 Reasons Why Airline Industry is Unique ? 50129
95 Role of Brand Ambassadors in Recession 11073
96 Reverse Pricing - Getting it Right ! 12326
97 Copyright & Trademark violations: Rural Marketing Success ? 15480
98 Premium Niche Marketing: Small World and Big Business 16079
99 Surrogate Advertising: Softly promoting hard products 10898
100 TATA Nano : Khushiyon Ki Chaabi 15343
101 Royal Enfield Bullet - The Indian Cult Brand ! 20878
102 Do Brands have finite lives ? 20709
103 Why Twitter is so successful ? 20295
104 M.R.P: Setting your own price ? 11020
105 The New Age Marketing Warfare ! 13481
 
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