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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17348
38 Customer Is King – Make The King Happy 25281
39 Marketing Strategies & Innovations In The Services Sector 15398
40 Segmentation Targeting & Positioning-Defining Product Lines 27957
41 Role Of Technology In Marketing 21499
42 How To Create Snob Effect In Marketing? 15557
43 Health Insurance: A Push Or A Pull Product? 11815
44 A Strategic Perspective Of Kerala Tourism 27748
45 Opportunities In Online Marketing 10952
46 Challenges Of Digital Marketing 19764
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11362
48 Then & Now - A Coke Story 15130
49 What's This App - Whatsapp Success Story! 25886
50 Flying High: What Keeps Indigo Going 12157
51 Brand Activation: Bringing Spirit Of Brands To Life 16800
52 Indian Rural Market: The Next Big Thing 24627
53 Oreo – Milky’s Favourite Cookie Turns 100 11500
54 The Happy Birds: Success Story of Angry Birds 12952
55 Tata Motors JLR - The Success Story 15399
56 An Analysis On Lux Beauty Soap 41339
57 Latest Trend In Marketing Environment: Viral Marketing 10572
58 Impact Of The ZooZoo Commercials For Value Added Services 17431
59 What Can We Learn From Strategy Games 14503
60 The Reverse of Marketing=De-Marketing 18484
61 Is There A Better Way To Sell To Rural Market 13180
62 Why & How Marketers Target Kids 16537
63 Disruptive Innovation: Strategist’s Dilemma 11803
64 Entry Strategies For Automobile Companies In African Markets 14289
65 Park Avenue I.Q: New Name In The World Of Deodorants 17534
66 Flipkart.com - The Success Saga 22701
67 Pester Power: The Influential Kids 12841
68 Destination Branding- How does it Work 13845
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15710
70 Dirty Marketing- Fighting brands unethically 12216
71 Hero Honda Rebranding to Hero MotoCorp 15273
72 Standardize or Localize- A better way to lead markets 12512
73 Critical Success Factors for Devising Strategies for Airline Players 20065
74 Mom and Pop Stores Score Over Giant Supermarkets 12047
75 Regional Aspiration Marketing- A Step Further 11369
76 Value and benefit- The customer perspective 14735
77 Merchandising- The Brand Building Strategy 10616
78 The ill-effects of Globalization 10798
79 Brand Ferrari - The Dream Machine 13758
80 Retail Industry : Boon or Bane ? 13322
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21642
82 Premium Brands- Prestige, Value and Quality 21347
83 JustDial: The Information and Business Listings Directory 25294
84 Corporate branding vs Product branding 14118
85 Sales vs Marketing - Do They complement or compete ? 30021
86 Is Advertising an art of Lying ? 16694
87 Glocalization-The McD and KFC Way ? 13555
88 Breakthrough Products: Entering a New World 26162
89 4 P's of Management 57594
90 Walt Disney: A Magical Brand 17266
91 Evaluating Advertisement Campaigns: Analyzing Customers 11178
92 Brand Manchester United : A Theatre of Dreams 11321
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12952
94 10 Reasons Why Airline Industry is Unique ? 50188
95 Role of Brand Ambassadors in Recession 11121
96 Reverse Pricing - Getting it Right ! 12378
97 Copyright & Trademark violations: Rural Marketing Success ? 15528
98 Premium Niche Marketing: Small World and Big Business 16137
99 Surrogate Advertising: Softly promoting hard products 10943
100 TATA Nano : Khushiyon Ki Chaabi 15410
101 Royal Enfield Bullet - The Indian Cult Brand ! 20980
102 Do Brands have finite lives ? 20751
103 Why Twitter is so successful ? 20333
104 M.R.P: Setting your own price ? 11061
105 The New Age Marketing Warfare ! 13530
 
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