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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16948
38 Customer Is King – Make The King Happy 24951
39 Marketing Strategies & Innovations In The Services Sector 15039
40 Segmentation Targeting & Positioning-Defining Product Lines 27601
41 Role Of Technology In Marketing 21236
42 How To Create Snob Effect In Marketing? 15201
43 Health Insurance: A Push Or A Pull Product? 11557
44 A Strategic Perspective Of Kerala Tourism 27368
45 Opportunities In Online Marketing 10645
46 Challenges Of Digital Marketing 19216
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11071
48 Then & Now - A Coke Story 14755
49 What's This App - Whatsapp Success Story! 25574
50 Flying High: What Keeps Indigo Going 11840
51 Brand Activation: Bringing Spirit Of Brands To Life 16508
52 Indian Rural Market: The Next Big Thing 24326
53 Oreo – Milky’s Favourite Cookie Turns 100 11160
54 The Happy Birds: Success Story of Angry Birds 12540
55 Tata Motors JLR - The Success Story 14957
56 An Analysis On Lux Beauty Soap 40772
57 Latest Trend In Marketing Environment: Viral Marketing 10273
58 Impact Of The ZooZoo Commercials For Value Added Services 17010
59 What Can We Learn From Strategy Games 14222
60 The Reverse of Marketing=De-Marketing 18126
61 Is There A Better Way To Sell To Rural Market 12898
62 Why & How Marketers Target Kids 16106
63 Disruptive Innovation: Strategist’s Dilemma 11511
64 Entry Strategies For Automobile Companies In African Markets 13996
65 Park Avenue I.Q: New Name In The World Of Deodorants 17173
66 Flipkart.com - The Success Saga 22339
67 Pester Power: The Influential Kids 12466
68 Destination Branding- How does it Work 13547
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15404
70 Dirty Marketing- Fighting brands unethically 11888
71 Hero Honda Rebranding to Hero MotoCorp 14800
72 Standardize or Localize- A better way to lead markets 12206
73 Critical Success Factors for Devising Strategies for Airline Players 19732
74 Mom and Pop Stores Score Over Giant Supermarkets 11687
75 Regional Aspiration Marketing- A Step Further 11021
76 Value and benefit- The customer perspective 14462
77 Merchandising- The Brand Building Strategy 10322
78 The ill-effects of Globalization 10507
79 Brand Ferrari - The Dream Machine 13440
80 Retail Industry : Boon or Bane ? 13005
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21284
82 Premium Brands- Prestige, Value and Quality 20850
83 JustDial: The Information and Business Listings Directory 24889
84 Corporate branding vs Product branding 13778
85 Sales vs Marketing - Do They complement or compete ? 29647
86 Is Advertising an art of Lying ? 16372
87 Glocalization-The McD and KFC Way ? 13212
88 Breakthrough Products: Entering a New World 25799
89 4 P's of Management 57166
90 Walt Disney: A Magical Brand 16901
91 Evaluating Advertisement Campaigns: Analyzing Customers 10872
92 Brand Manchester United : A Theatre of Dreams 10938
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12534
94 10 Reasons Why Airline Industry is Unique ? 49751
95 Role of Brand Ambassadors in Recession 10760
96 Reverse Pricing - Getting it Right ! 11972
97 Copyright & Trademark violations: Rural Marketing Success ? 15150
98 Premium Niche Marketing: Small World and Big Business 15674
99 Surrogate Advertising: Softly promoting hard products 10595
100 TATA Nano : Khushiyon Ki Chaabi 14971
101 Royal Enfield Bullet - The Indian Cult Brand ! 20422
102 Do Brands have finite lives ? 20362
103 Why Twitter is so successful ? 20049
104 M.R.P: Setting your own price ? 10746
105 The New Age Marketing Warfare ! 13193
 
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