1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16906
38 Customer Is King – Make The King Happy 24922
39 Marketing Strategies & Innovations In The Services Sector 14995
40 Segmentation Targeting & Positioning-Defining Product Lines 27565
41 Role Of Technology In Marketing 21211
42 How To Create Snob Effect In Marketing? 15172
43 Health Insurance: A Push Or A Pull Product? 11538
44 A Strategic Perspective Of Kerala Tourism 27336
45 Opportunities In Online Marketing 10625
46 Challenges Of Digital Marketing 19151
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11043
48 Then & Now - A Coke Story 14722
49 What's This App - Whatsapp Success Story! 25552
50 Flying High: What Keeps Indigo Going 11810
51 Brand Activation: Bringing Spirit Of Brands To Life 16479
52 Indian Rural Market: The Next Big Thing 24303
53 Oreo – Milky’s Favourite Cookie Turns 100 11135
54 The Happy Birds: Success Story of Angry Birds 12499
55 Tata Motors JLR - The Success Story 14924
56 An Analysis On Lux Beauty Soap 40704
57 Latest Trend In Marketing Environment: Viral Marketing 10250
58 Impact Of The ZooZoo Commercials For Value Added Services 16965
59 What Can We Learn From Strategy Games 14201
60 The Reverse of Marketing=De-Marketing 18091
61 Is There A Better Way To Sell To Rural Market 12870
62 Why & How Marketers Target Kids 16057
63 Disruptive Innovation: Strategist’s Dilemma 11488
64 Entry Strategies For Automobile Companies In African Markets 13963
65 Park Avenue I.Q: New Name In The World Of Deodorants 17149
66 Flipkart.com - The Success Saga 22302
67 Pester Power: The Influential Kids 12428
68 Destination Branding- How does it Work 13524
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15379
70 Dirty Marketing- Fighting brands unethically 11861
71 Hero Honda Rebranding to Hero MotoCorp 14767
72 Standardize or Localize- A better way to lead markets 12179
73 Critical Success Factors for Devising Strategies for Airline Players 19699
74 Mom and Pop Stores Score Over Giant Supermarkets 11662
75 Regional Aspiration Marketing- A Step Further 10993
76 Value and benefit- The customer perspective 14436
77 Merchandising- The Brand Building Strategy 10290
78 The ill-effects of Globalization 10486
79 Brand Ferrari - The Dream Machine 13416
80 Retail Industry : Boon or Bane ? 12983
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21248
82 Premium Brands- Prestige, Value and Quality 20803
83 JustDial: The Information and Business Listings Directory 24830
84 Corporate branding vs Product branding 13752
85 Sales vs Marketing - Do They complement or compete ? 29603
86 Is Advertising an art of Lying ? 16345
87 Glocalization-The McD and KFC Way ? 13182
88 Breakthrough Products: Entering a New World 25767
89 4 P's of Management 57119
90 Walt Disney: A Magical Brand 16872
91 Evaluating Advertisement Campaigns: Analyzing Customers 10846
92 Brand Manchester United : A Theatre of Dreams 10907
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12499
94 10 Reasons Why Airline Industry is Unique ? 49719
95 Role of Brand Ambassadors in Recession 10725
96 Reverse Pricing - Getting it Right ! 11949
97 Copyright & Trademark violations: Rural Marketing Success ? 15121
98 Premium Niche Marketing: Small World and Big Business 15635
99 Surrogate Advertising: Softly promoting hard products 10565
100 TATA Nano : Khushiyon Ki Chaabi 14940
101 Royal Enfield Bullet - The Indian Cult Brand ! 20398
102 Do Brands have finite lives ? 20338
103 Why Twitter is so successful ? 20030
104 M.R.P: Setting your own price ? 10722
105 The New Age Marketing Warfare ! 13169
 
Page 1 of 2