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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16019
38 Customer Is King – Make The King Happy 24078
39 Marketing Strategies & Innovations In The Services Sector 14233
40 Segmentation Targeting & Positioning-Defining Product Lines 26919
41 Role Of Technology In Marketing 20777
42 How To Create Snob Effect In Marketing? 14539
43 Health Insurance: A Push Or A Pull Product? 11098
44 A Strategic Perspective Of Kerala Tourism 26596
45 Opportunities In Online Marketing 10224
46 Challenges Of Digital Marketing 18343
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10517
48 Then & Now - A Coke Story 14142
49 What's This App - Whatsapp Success Story! 25127
50 Flying High: What Keeps Indigo Going 11083
51 Brand Activation: Bringing Spirit Of Brands To Life 15930
52 Indian Rural Market: The Next Big Thing 23867
53 Oreo – Milky’s Favourite Cookie Turns 100 10586
54 The Happy Birds: Success Story of Angry Birds 11681
55 Tata Motors JLR - The Success Story 14285
56 An Analysis On Lux Beauty Soap 39489
57 Latest Trend In Marketing Environment: Viral Marketing 9816
58 Impact Of The ZooZoo Commercials For Value Added Services 16185
59 What Can We Learn From Strategy Games 13821
60 The Reverse of Marketing=De-Marketing 17218
61 Is There A Better Way To Sell To Rural Market 12304
62 Why & How Marketers Target Kids 15199
63 Disruptive Innovation: Strategist’s Dilemma 10673
64 Entry Strategies For Automobile Companies In African Markets 13502
65 Park Avenue I.Q: New Name In The World Of Deodorants 16616
66 Flipkart.com - The Success Saga 21576
67 Pester Power: The Influential Kids 11847
68 Destination Branding- How does it Work 13086
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14737
70 Dirty Marketing- Fighting brands unethically 11181
71 Hero Honda Rebranding to Hero MotoCorp 13884
72 Standardize or Localize- A better way to lead markets 11667
73 Critical Success Factors for Devising Strategies for Airline Players 18939
74 Mom and Pop Stores Score Over Giant Supermarkets 11085
75 Regional Aspiration Marketing- A Step Further 10466
76 Value and benefit- The customer perspective 14056
77 Merchandising- The Brand Building Strategy 9872
78 The ill-effects of Globalization 10132
79 Brand Ferrari - The Dream Machine 12889
80 Retail Industry : Boon or Bane ? 12527
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20619
82 Premium Brands- Prestige, Value and Quality 19721
83 JustDial: The Information and Business Listings Directory 23813
84 Corporate branding vs Product branding 13274
85 Sales vs Marketing - Do They complement or compete ? 28852
86 Is Advertising an art of Lying ? 15868
87 Glocalization-The McD and KFC Way ? 12457
88 Breakthrough Products: Entering a New World 25126
89 4 P's of Management 56318
90 Walt Disney: A Magical Brand 16191
91 Evaluating Advertisement Campaigns: Analyzing Customers 10323
92 Brand Manchester United : A Theatre of Dreams 10358
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12067
94 10 Reasons Why Airline Industry is Unique ? 48888
95 Role of Brand Ambassadors in Recession 10195
96 Reverse Pricing - Getting it Right ! 11396
97 Copyright & Trademark violations: Rural Marketing Success ? 14638
98 Premium Niche Marketing: Small World and Big Business 14924
99 Surrogate Advertising: Softly promoting hard products 10156
100 TATA Nano : Khushiyon Ki Chaabi 14195
101 Royal Enfield Bullet - The Indian Cult Brand ! 19660
102 Do Brands have finite lives ? 19825
103 Why Twitter is so successful ? 19504
104 M.R.P: Setting your own price ? 10144
105 The New Age Marketing Warfare ! 12632
 
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