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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17398
38 Customer Is King – Make The King Happy 25340
39 Marketing Strategies & Innovations In The Services Sector 15440
40 Segmentation Targeting & Positioning-Defining Product Lines 28007
41 Role Of Technology In Marketing 21539
42 How To Create Snob Effect In Marketing? 15629
43 Health Insurance: A Push Or A Pull Product? 11857
44 A Strategic Perspective Of Kerala Tourism 27795
45 Opportunities In Online Marketing 10998
46 Challenges Of Digital Marketing 19830
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11413
48 Then & Now - A Coke Story 15197
49 What's This App - Whatsapp Success Story! 25940
50 Flying High: What Keeps Indigo Going 12231
51 Brand Activation: Bringing Spirit Of Brands To Life 16844
52 Indian Rural Market: The Next Big Thing 24680
53 Oreo – Milky’s Favourite Cookie Turns 100 11556
54 The Happy Birds: Success Story of Angry Birds 13014
55 Tata Motors JLR - The Success Story 15463
56 An Analysis On Lux Beauty Soap 41446
57 Latest Trend In Marketing Environment: Viral Marketing 10616
58 Impact Of The ZooZoo Commercials For Value Added Services 17485
59 What Can We Learn From Strategy Games 14538
60 The Reverse of Marketing=De-Marketing 18542
61 Is There A Better Way To Sell To Rural Market 13226
62 Why & How Marketers Target Kids 16598
63 Disruptive Innovation: Strategist’s Dilemma 11843
64 Entry Strategies For Automobile Companies In African Markets 14346
65 Park Avenue I.Q: New Name In The World Of Deodorants 17591
66 Flipkart.com - The Success Saga 22751
67 Pester Power: The Influential Kids 12892
68 Destination Branding- How does it Work 13887
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15762
70 Dirty Marketing- Fighting brands unethically 12262
71 Hero Honda Rebranding to Hero MotoCorp 15350
72 Standardize or Localize- A better way to lead markets 12557
73 Critical Success Factors for Devising Strategies for Airline Players 20114
74 Mom and Pop Stores Score Over Giant Supermarkets 12135
75 Regional Aspiration Marketing- A Step Further 11412
76 Value and benefit- The customer perspective 14779
77 Merchandising- The Brand Building Strategy 10654
78 The ill-effects of Globalization 10844
79 Brand Ferrari - The Dream Machine 13814
80 Retail Industry : Boon or Bane ? 13367
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21690
82 Premium Brands- Prestige, Value and Quality 21442
83 JustDial: The Information and Business Listings Directory 25373
84 Corporate branding vs Product branding 14164
85 Sales vs Marketing - Do They complement or compete ? 30070
86 Is Advertising an art of Lying ? 16754
87 Glocalization-The McD and KFC Way ? 13613
88 Breakthrough Products: Entering a New World 26208
89 4 P's of Management 57661
90 Walt Disney: A Magical Brand 17313
91 Evaluating Advertisement Campaigns: Analyzing Customers 11218
92 Brand Manchester United : A Theatre of Dreams 11375
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13026
94 10 Reasons Why Airline Industry is Unique ? 50237
95 Role of Brand Ambassadors in Recession 11172
96 Reverse Pricing - Getting it Right ! 12433
97 Copyright & Trademark violations: Rural Marketing Success ? 15578
98 Premium Niche Marketing: Small World and Big Business 16195
99 Surrogate Advertising: Softly promoting hard products 11003
100 TATA Nano : Khushiyon Ki Chaabi 15480
101 Royal Enfield Bullet - The Indian Cult Brand ! 21091
102 Do Brands have finite lives ? 20793
103 Why Twitter is so successful ? 20373
104 M.R.P: Setting your own price ? 11115
105 The New Age Marketing Warfare ! 13578
 
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