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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16720
38 Customer Is King – Make The King Happy 24743
39 Marketing Strategies & Innovations In The Services Sector 14805
40 Segmentation Targeting & Positioning-Defining Product Lines 27407
41 Role Of Technology In Marketing 21104
42 How To Create Snob Effect In Marketing? 15020
43 Health Insurance: A Push Or A Pull Product? 11433
44 A Strategic Perspective Of Kerala Tourism 27166
45 Opportunities In Online Marketing 10500
46 Challenges Of Digital Marketing 18894
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10901
48 Then & Now - A Coke Story 14583
49 What's This App - Whatsapp Success Story! 25439
50 Flying High: What Keeps Indigo Going 11650
51 Brand Activation: Bringing Spirit Of Brands To Life 16356
52 Indian Rural Market: The Next Big Thing 24186
53 Oreo – Milky’s Favourite Cookie Turns 100 11006
54 The Happy Birds: Success Story of Angry Birds 12325
55 Tata Motors JLR - The Success Story 14774
56 An Analysis On Lux Beauty Soap 40386
57 Latest Trend In Marketing Environment: Viral Marketing 10141
58 Impact Of The ZooZoo Commercials For Value Added Services 16800
59 What Can We Learn From Strategy Games 14103
60 The Reverse of Marketing=De-Marketing 17910
61 Is There A Better Way To Sell To Rural Market 12737
62 Why & How Marketers Target Kids 15871
63 Disruptive Innovation: Strategist’s Dilemma 11308
64 Entry Strategies For Automobile Companies In African Markets 13851
65 Park Avenue I.Q: New Name In The World Of Deodorants 17013
66 Flipkart.com - The Success Saga 22112
67 Pester Power: The Influential Kids 12254
68 Destination Branding- How does it Work 13412
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15245
70 Dirty Marketing- Fighting brands unethically 11707
71 Hero Honda Rebranding to Hero MotoCorp 14588
72 Standardize or Localize- A better way to lead markets 12057
73 Critical Success Factors for Devising Strategies for Airline Players 19536
74 Mom and Pop Stores Score Over Giant Supermarkets 11532
75 Regional Aspiration Marketing- A Step Further 10869
76 Value and benefit- The customer perspective 14334
77 Merchandising- The Brand Building Strategy 10182
78 The ill-effects of Globalization 10386
79 Brand Ferrari - The Dream Machine 13306
80 Retail Industry : Boon or Bane ? 12881
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21099
82 Premium Brands- Prestige, Value and Quality 20539
83 JustDial: The Information and Business Listings Directory 24574
84 Corporate branding vs Product branding 13602
85 Sales vs Marketing - Do They complement or compete ? 29426
86 Is Advertising an art of Lying ? 16230
87 Glocalization-The McD and KFC Way ? 13030
88 Breakthrough Products: Entering a New World 25614
89 4 P's of Management 56931
90 Walt Disney: A Magical Brand 16731
91 Evaluating Advertisement Campaigns: Analyzing Customers 10705
92 Brand Manchester United : A Theatre of Dreams 10747
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12372
94 10 Reasons Why Airline Industry is Unique ? 49527
95 Role of Brand Ambassadors in Recession 10590
96 Reverse Pricing - Getting it Right ! 11806
97 Copyright & Trademark violations: Rural Marketing Success ? 14992
98 Premium Niche Marketing: Small World and Big Business 15436
99 Surrogate Advertising: Softly promoting hard products 10457
100 TATA Nano : Khushiyon Ki Chaabi 14791
101 Royal Enfield Bullet - The Indian Cult Brand ! 20248
102 Do Brands have finite lives ? 20205
103 Why Twitter is so successful ? 19919
104 M.R.P: Setting your own price ? 10604
105 The New Age Marketing Warfare ! 13040
 
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