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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16850
38 Customer Is King – Make The King Happy 24874
39 Marketing Strategies & Innovations In The Services Sector 14934
40 Segmentation Targeting & Positioning-Defining Product Lines 27519
41 Role Of Technology In Marketing 21182
42 How To Create Snob Effect In Marketing? 15127
43 Health Insurance: A Push Or A Pull Product? 11503
44 A Strategic Perspective Of Kerala Tourism 27272
45 Opportunities In Online Marketing 10581
46 Challenges Of Digital Marketing 19056
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11000
48 Then & Now - A Coke Story 14679
49 What's This App - Whatsapp Success Story! 25514
50 Flying High: What Keeps Indigo Going 11770
51 Brand Activation: Bringing Spirit Of Brands To Life 16446
52 Indian Rural Market: The Next Big Thing 24267
53 Oreo – Milky’s Favourite Cookie Turns 100 11102
54 The Happy Birds: Success Story of Angry Birds 12449
55 Tata Motors JLR - The Success Story 14881
56 An Analysis On Lux Beauty Soap 40610
57 Latest Trend In Marketing Environment: Viral Marketing 10218
58 Impact Of The ZooZoo Commercials For Value Added Services 16911
59 What Can We Learn From Strategy Games 14171
60 The Reverse of Marketing=De-Marketing 18048
61 Is There A Better Way To Sell To Rural Market 12830
62 Why & How Marketers Target Kids 16003
63 Disruptive Innovation: Strategist’s Dilemma 11446
64 Entry Strategies For Automobile Companies In African Markets 13935
65 Park Avenue I.Q: New Name In The World Of Deodorants 17109
66 Flipkart.com - The Success Saga 22236
67 Pester Power: The Influential Kids 12377
68 Destination Branding- How does it Work 13485
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15340
70 Dirty Marketing- Fighting brands unethically 11821
71 Hero Honda Rebranding to Hero MotoCorp 14721
72 Standardize or Localize- A better way to lead markets 12144
73 Critical Success Factors for Devising Strategies for Airline Players 19649
74 Mom and Pop Stores Score Over Giant Supermarkets 11619
75 Regional Aspiration Marketing- A Step Further 10956
76 Value and benefit- The customer perspective 14407
77 Merchandising- The Brand Building Strategy 10260
78 The ill-effects of Globalization 10451
79 Brand Ferrari - The Dream Machine 13386
80 Retail Industry : Boon or Bane ? 12946
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21204
82 Premium Brands- Prestige, Value and Quality 20729
83 JustDial: The Information and Business Listings Directory 24732
84 Corporate branding vs Product branding 13696
85 Sales vs Marketing - Do They complement or compete ? 29550
86 Is Advertising an art of Lying ? 16307
87 Glocalization-The McD and KFC Way ? 13125
88 Breakthrough Products: Entering a New World 25717
89 4 P's of Management 57066
90 Walt Disney: A Magical Brand 16839
91 Evaluating Advertisement Campaigns: Analyzing Customers 10802
92 Brand Manchester United : A Theatre of Dreams 10848
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12449
94 10 Reasons Why Airline Industry is Unique ? 49668
95 Role of Brand Ambassadors in Recession 10685
96 Reverse Pricing - Getting it Right ! 11905
97 Copyright & Trademark violations: Rural Marketing Success ? 15081
98 Premium Niche Marketing: Small World and Big Business 15576
99 Surrogate Advertising: Softly promoting hard products 10531
100 TATA Nano : Khushiyon Ki Chaabi 14891
101 Royal Enfield Bullet - The Indian Cult Brand ! 20355
102 Do Brands have finite lives ? 20294
103 Why Twitter is so successful ? 19992
104 M.R.P: Setting your own price ? 10688
105 The New Age Marketing Warfare ! 13127
 
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