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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17299
38 Customer Is King – Make The King Happy 25237
39 Marketing Strategies & Innovations In The Services Sector 15353
40 Segmentation Targeting & Positioning-Defining Product Lines 27906
41 Role Of Technology In Marketing 21465
42 How To Create Snob Effect In Marketing? 15503
43 Health Insurance: A Push Or A Pull Product? 11775
44 A Strategic Perspective Of Kerala Tourism 27699
45 Opportunities In Online Marketing 10908
46 Challenges Of Digital Marketing 19696
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11316
48 Then & Now - A Coke Story 15058
49 What's This App - Whatsapp Success Story! 25842
50 Flying High: What Keeps Indigo Going 12110
51 Brand Activation: Bringing Spirit Of Brands To Life 16763
52 Indian Rural Market: The Next Big Thing 24572
53 Oreo – Milky’s Favourite Cookie Turns 100 11438
54 The Happy Birds: Success Story of Angry Birds 12895
55 Tata Motors JLR - The Success Story 15350
56 An Analysis On Lux Beauty Soap 41239
57 Latest Trend In Marketing Environment: Viral Marketing 10508
58 Impact Of The ZooZoo Commercials For Value Added Services 17384
59 What Can We Learn From Strategy Games 14472
60 The Reverse of Marketing=De-Marketing 18425
61 Is There A Better Way To Sell To Rural Market 13135
62 Why & How Marketers Target Kids 16477
63 Disruptive Innovation: Strategist’s Dilemma 11763
64 Entry Strategies For Automobile Companies In African Markets 14244
65 Park Avenue I.Q: New Name In The World Of Deodorants 17487
66 Flipkart.com - The Success Saga 22651
67 Pester Power: The Influential Kids 12788
68 Destination Branding- How does it Work 13798
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15656
70 Dirty Marketing- Fighting brands unethically 12168
71 Hero Honda Rebranding to Hero MotoCorp 15182
72 Standardize or Localize- A better way to lead markets 12473
73 Critical Success Factors for Devising Strategies for Airline Players 20021
74 Mom and Pop Stores Score Over Giant Supermarkets 11978
75 Regional Aspiration Marketing- A Step Further 11325
76 Value and benefit- The customer perspective 14691
77 Merchandising- The Brand Building Strategy 10581
78 The ill-effects of Globalization 10759
79 Brand Ferrari - The Dream Machine 13710
80 Retail Industry : Boon or Bane ? 13284
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21589
82 Premium Brands- Prestige, Value and Quality 21259
83 JustDial: The Information and Business Listings Directory 25240
84 Corporate branding vs Product branding 14077
85 Sales vs Marketing - Do They complement or compete ? 29969
86 Is Advertising an art of Lying ? 16644
87 Glocalization-The McD and KFC Way ? 13495
88 Breakthrough Products: Entering a New World 26115
89 4 P's of Management 57539
90 Walt Disney: A Magical Brand 17218
91 Evaluating Advertisement Campaigns: Analyzing Customers 11135
92 Brand Manchester United : A Theatre of Dreams 11260
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12896
94 10 Reasons Why Airline Industry is Unique ? 50126
95 Role of Brand Ambassadors in Recession 11071
96 Reverse Pricing - Getting it Right ! 12322
97 Copyright & Trademark violations: Rural Marketing Success ? 15477
98 Premium Niche Marketing: Small World and Big Business 16073
99 Surrogate Advertising: Softly promoting hard products 10893
100 TATA Nano : Khushiyon Ki Chaabi 15339
101 Royal Enfield Bullet - The Indian Cult Brand ! 20868
102 Do Brands have finite lives ? 20706
103 Why Twitter is so successful ? 20291
104 M.R.P: Setting your own price ? 11016
105 The New Age Marketing Warfare ! 13477
 
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