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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17008
38 Customer Is King – Make The King Happy 25005
39 Marketing Strategies & Innovations In The Services Sector 15106
40 Segmentation Targeting & Positioning-Defining Product Lines 27646
41 Role Of Technology In Marketing 21279
42 How To Create Snob Effect In Marketing? 15250
43 Health Insurance: A Push Or A Pull Product? 11597
44 A Strategic Perspective Of Kerala Tourism 27430
45 Opportunities In Online Marketing 10697
46 Challenges Of Digital Marketing 19314
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11109
48 Then & Now - A Coke Story 14802
49 What's This App - Whatsapp Success Story! 25626
50 Flying High: What Keeps Indigo Going 11893
51 Brand Activation: Bringing Spirit Of Brands To Life 16545
52 Indian Rural Market: The Next Big Thing 24366
53 Oreo – Milky’s Favourite Cookie Turns 100 11213
54 The Happy Birds: Success Story of Angry Birds 12604
55 Tata Motors JLR - The Success Story 15037
56 An Analysis On Lux Beauty Soap 40883
57 Latest Trend In Marketing Environment: Viral Marketing 10313
58 Impact Of The ZooZoo Commercials For Value Added Services 17129
59 What Can We Learn From Strategy Games 14269
60 The Reverse of Marketing=De-Marketing 18179
61 Is There A Better Way To Sell To Rural Market 12939
62 Why & How Marketers Target Kids 16180
63 Disruptive Innovation: Strategist’s Dilemma 11556
64 Entry Strategies For Automobile Companies In African Markets 14034
65 Park Avenue I.Q: New Name In The World Of Deodorants 17234
66 Flipkart.com - The Success Saga 22391
67 Pester Power: The Influential Kids 12527
68 Destination Branding- How does it Work 13588
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15448
70 Dirty Marketing- Fighting brands unethically 11934
71 Hero Honda Rebranding to Hero MotoCorp 14858
72 Standardize or Localize- A better way to lead markets 12251
73 Critical Success Factors for Devising Strategies for Airline Players 19785
74 Mom and Pop Stores Score Over Giant Supermarkets 11732
75 Regional Aspiration Marketing- A Step Further 11090
76 Value and benefit- The customer perspective 14498
77 Merchandising- The Brand Building Strategy 10366
78 The ill-effects of Globalization 10555
79 Brand Ferrari - The Dream Machine 13481
80 Retail Industry : Boon or Bane ? 13055
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21332
82 Premium Brands- Prestige, Value and Quality 20927
83 JustDial: The Information and Business Listings Directory 24969
84 Corporate branding vs Product branding 13830
85 Sales vs Marketing - Do They complement or compete ? 29701
86 Is Advertising an art of Lying ? 16416
87 Glocalization-The McD and KFC Way ? 13262
88 Breakthrough Products: Entering a New World 25866
89 4 P's of Management 57258
90 Walt Disney: A Magical Brand 16969
91 Evaluating Advertisement Campaigns: Analyzing Customers 10914
92 Brand Manchester United : A Theatre of Dreams 10998
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12597
94 10 Reasons Why Airline Industry is Unique ? 49819
95 Role of Brand Ambassadors in Recession 10819
96 Reverse Pricing - Getting it Right ! 12038
97 Copyright & Trademark violations: Rural Marketing Success ? 15204
98 Premium Niche Marketing: Small World and Big Business 15753
99 Surrogate Advertising: Softly promoting hard products 10651
100 TATA Nano : Khushiyon Ki Chaabi 15042
101 Royal Enfield Bullet - The Indian Cult Brand ! 20489
102 Do Brands have finite lives ? 20456
103 Why Twitter is so successful ? 20101
104 M.R.P: Setting your own price ? 10791
105 The New Age Marketing Warfare ! 13245
 
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