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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16403
38 Customer Is King – Make The King Happy 24385
39 Marketing Strategies & Innovations In The Services Sector 14525
40 Segmentation Targeting & Positioning-Defining Product Lines 27190
41 Role Of Technology In Marketing 20967
42 How To Create Snob Effect In Marketing? 14804
43 Health Insurance: A Push Or A Pull Product? 11232
44 A Strategic Perspective Of Kerala Tourism 26905
45 Opportunities In Online Marketing 10369
46 Challenges Of Digital Marketing 18631
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10723
48 Then & Now - A Coke Story 14382
49 What's This App - Whatsapp Success Story! 25301
50 Flying High: What Keeps Indigo Going 11407
51 Brand Activation: Bringing Spirit Of Brands To Life 16136
52 Indian Rural Market: The Next Big Thing 24027
53 Oreo – Milky’s Favourite Cookie Turns 100 10813
54 The Happy Birds: Success Story of Angry Birds 11959
55 Tata Motors JLR - The Success Story 14533
56 An Analysis On Lux Beauty Soap 39863
57 Latest Trend In Marketing Environment: Viral Marketing 9994
58 Impact Of The ZooZoo Commercials For Value Added Services 16521
59 What Can We Learn From Strategy Games 13969
60 The Reverse of Marketing=De-Marketing 17571
61 Is There A Better Way To Sell To Rural Market 12476
62 Why & How Marketers Target Kids 15584
63 Disruptive Innovation: Strategist’s Dilemma 11011
64 Entry Strategies For Automobile Companies In African Markets 13710
65 Park Avenue I.Q: New Name In The World Of Deodorants 16848
66 Flipkart.com - The Success Saga 21887
67 Pester Power: The Influential Kids 12068
68 Destination Branding- How does it Work 13262
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15029
70 Dirty Marketing- Fighting brands unethically 11485
71 Hero Honda Rebranding to Hero MotoCorp 14276
72 Standardize or Localize- A better way to lead markets 11819
73 Critical Success Factors for Devising Strategies for Airline Players 19220
74 Mom and Pop Stores Score Over Giant Supermarkets 11351
75 Regional Aspiration Marketing- A Step Further 10677
76 Value and benefit- The customer perspective 14199
77 Merchandising- The Brand Building Strategy 10032
78 The ill-effects of Globalization 10262
79 Brand Ferrari - The Dream Machine 13078
80 Retail Industry : Boon or Bane ? 12723
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20882
82 Premium Brands- Prestige, Value and Quality 20155
83 JustDial: The Information and Business Listings Directory 24193
84 Corporate branding vs Product branding 13454
85 Sales vs Marketing - Do They complement or compete ? 29149
86 Is Advertising an art of Lying ? 16054
87 Glocalization-The McD and KFC Way ? 12793
88 Breakthrough Products: Entering a New World 25402
89 4 P's of Management 56658
90 Walt Disney: A Magical Brand 16485
91 Evaluating Advertisement Campaigns: Analyzing Customers 10505
92 Brand Manchester United : A Theatre of Dreams 10559
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12215
94 10 Reasons Why Airline Industry is Unique ? 49200
95 Role of Brand Ambassadors in Recession 10354
96 Reverse Pricing - Getting it Right ! 11605
97 Copyright & Trademark violations: Rural Marketing Success ? 14819
98 Premium Niche Marketing: Small World and Big Business 15196
99 Surrogate Advertising: Softly promoting hard products 10314
100 TATA Nano : Khushiyon Ki Chaabi 14544
101 Royal Enfield Bullet - The Indian Cult Brand ! 19967
102 Do Brands have finite lives ? 20035
103 Why Twitter is so successful ? 19688
104 M.R.P: Setting your own price ? 10398
105 The New Age Marketing Warfare ! 12869
 
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