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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16871
38 Customer Is King – Make The King Happy 24890
39 Marketing Strategies & Innovations In The Services Sector 14955
40 Segmentation Targeting & Positioning-Defining Product Lines 27534
41 Role Of Technology In Marketing 21195
42 How To Create Snob Effect In Marketing? 15139
43 Health Insurance: A Push Or A Pull Product? 11512
44 A Strategic Perspective Of Kerala Tourism 27290
45 Opportunities In Online Marketing 10596
46 Challenges Of Digital Marketing 19091
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11015
48 Then & Now - A Coke Story 14698
49 What's This App - Whatsapp Success Story! 25535
50 Flying High: What Keeps Indigo Going 11786
51 Brand Activation: Bringing Spirit Of Brands To Life 16458
52 Indian Rural Market: The Next Big Thing 24282
53 Oreo – Milky’s Favourite Cookie Turns 100 11113
54 The Happy Birds: Success Story of Angry Birds 12466
55 Tata Motors JLR - The Success Story 14900
56 An Analysis On Lux Beauty Soap 40655
57 Latest Trend In Marketing Environment: Viral Marketing 10229
58 Impact Of The ZooZoo Commercials For Value Added Services 16931
59 What Can We Learn From Strategy Games 14184
60 The Reverse of Marketing=De-Marketing 18062
61 Is There A Better Way To Sell To Rural Market 12846
62 Why & How Marketers Target Kids 16024
63 Disruptive Innovation: Strategist’s Dilemma 11463
64 Entry Strategies For Automobile Companies In African Markets 13950
65 Park Avenue I.Q: New Name In The World Of Deodorants 17126
66 Flipkart.com - The Success Saga 22254
67 Pester Power: The Influential Kids 12395
68 Destination Branding- How does it Work 13496
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15354
70 Dirty Marketing- Fighting brands unethically 11833
71 Hero Honda Rebranding to Hero MotoCorp 14737
72 Standardize or Localize- A better way to lead markets 12158
73 Critical Success Factors for Devising Strategies for Airline Players 19671
74 Mom and Pop Stores Score Over Giant Supermarkets 11637
75 Regional Aspiration Marketing- A Step Further 10968
76 Value and benefit- The customer perspective 14416
77 Merchandising- The Brand Building Strategy 10272
78 The ill-effects of Globalization 10465
79 Brand Ferrari - The Dream Machine 13395
80 Retail Industry : Boon or Bane ? 12961
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21222
82 Premium Brands- Prestige, Value and Quality 20762
83 JustDial: The Information and Business Listings Directory 24763
84 Corporate branding vs Product branding 13716
85 Sales vs Marketing - Do They complement or compete ? 29571
86 Is Advertising an art of Lying ? 16322
87 Glocalization-The McD and KFC Way ? 13142
88 Breakthrough Products: Entering a New World 25737
89 4 P's of Management 57081
90 Walt Disney: A Magical Brand 16856
91 Evaluating Advertisement Campaigns: Analyzing Customers 10815
92 Brand Manchester United : A Theatre of Dreams 10874
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12468
94 10 Reasons Why Airline Industry is Unique ? 49690
95 Role of Brand Ambassadors in Recession 10700
96 Reverse Pricing - Getting it Right ! 11920
97 Copyright & Trademark violations: Rural Marketing Success ? 15097
98 Premium Niche Marketing: Small World and Big Business 15600
99 Surrogate Advertising: Softly promoting hard products 10544
100 TATA Nano : Khushiyon Ki Chaabi 14908
101 Royal Enfield Bullet - The Indian Cult Brand ! 20374
102 Do Brands have finite lives ? 20317
103 Why Twitter is so successful ? 20009
104 M.R.P: Setting your own price ? 10700
105 The New Age Marketing Warfare ! 13146
 
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