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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17264
38 Customer Is King – Make The King Happy 25210
39 Marketing Strategies & Innovations In The Services Sector 15319
40 Segmentation Targeting & Positioning-Defining Product Lines 27865
41 Role Of Technology In Marketing 21438
42 How To Create Snob Effect In Marketing? 15477
43 Health Insurance: A Push Or A Pull Product? 11752
44 A Strategic Perspective Of Kerala Tourism 27660
45 Opportunities In Online Marketing 10876
46 Challenges Of Digital Marketing 19638
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11280
48 Then & Now - A Coke Story 15018
49 What's This App - Whatsapp Success Story! 25810
50 Flying High: What Keeps Indigo Going 12077
51 Brand Activation: Bringing Spirit Of Brands To Life 16723
52 Indian Rural Market: The Next Big Thing 24550
53 Oreo – Milky’s Favourite Cookie Turns 100 11404
54 The Happy Birds: Success Story of Angry Birds 12848
55 Tata Motors JLR - The Success Story 15306
56 An Analysis On Lux Beauty Soap 41189
57 Latest Trend In Marketing Environment: Viral Marketing 10479
58 Impact Of The ZooZoo Commercials For Value Added Services 17350
59 What Can We Learn From Strategy Games 14441
60 The Reverse of Marketing=De-Marketing 18395
61 Is There A Better Way To Sell To Rural Market 13109
62 Why & How Marketers Target Kids 16437
63 Disruptive Innovation: Strategist’s Dilemma 11734
64 Entry Strategies For Automobile Companies In African Markets 14216
65 Park Avenue I.Q: New Name In The World Of Deodorants 17453
66 Flipkart.com - The Success Saga 22613
67 Pester Power: The Influential Kids 12751
68 Destination Branding- How does it Work 13764
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15631
70 Dirty Marketing- Fighting brands unethically 12136
71 Hero Honda Rebranding to Hero MotoCorp 15104
72 Standardize or Localize- A better way to lead markets 12441
73 Critical Success Factors for Devising Strategies for Airline Players 19985
74 Mom and Pop Stores Score Over Giant Supermarkets 11931
75 Regional Aspiration Marketing- A Step Further 11296
76 Value and benefit- The customer perspective 14664
77 Merchandising- The Brand Building Strategy 10548
78 The ill-effects of Globalization 10730
79 Brand Ferrari - The Dream Machine 13677
80 Retail Industry : Boon or Bane ? 13253
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21549
82 Premium Brands- Prestige, Value and Quality 21202
83 JustDial: The Information and Business Listings Directory 25201
84 Corporate branding vs Product branding 14042
85 Sales vs Marketing - Do They complement or compete ? 29940
86 Is Advertising an art of Lying ? 16608
87 Glocalization-The McD and KFC Way ? 13468
88 Breakthrough Products: Entering a New World 26078
89 4 P's of Management 57502
90 Walt Disney: A Magical Brand 17185
91 Evaluating Advertisement Campaigns: Analyzing Customers 11102
92 Brand Manchester United : A Theatre of Dreams 11226
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12862
94 10 Reasons Why Airline Industry is Unique ? 50082
95 Role of Brand Ambassadors in Recession 11036
96 Reverse Pricing - Getting it Right ! 12289
97 Copyright & Trademark violations: Rural Marketing Success ? 15440
98 Premium Niche Marketing: Small World and Big Business 16033
99 Surrogate Advertising: Softly promoting hard products 10860
100 TATA Nano : Khushiyon Ki Chaabi 15294
101 Royal Enfield Bullet - The Indian Cult Brand ! 20769
102 Do Brands have finite lives ? 20675
103 Why Twitter is so successful ? 20268
104 M.R.P: Setting your own price ? 10989
105 The New Age Marketing Warfare ! 13446
 
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