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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17007
38 Customer Is King – Make The King Happy 25004
39 Marketing Strategies & Innovations In The Services Sector 15106
40 Segmentation Targeting & Positioning-Defining Product Lines 27646
41 Role Of Technology In Marketing 21278
42 How To Create Snob Effect In Marketing? 15250
43 Health Insurance: A Push Or A Pull Product? 11596
44 A Strategic Perspective Of Kerala Tourism 27430
45 Opportunities In Online Marketing 10695
46 Challenges Of Digital Marketing 19312
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11107
48 Then & Now - A Coke Story 14801
49 What's This App - Whatsapp Success Story! 25625
50 Flying High: What Keeps Indigo Going 11892
51 Brand Activation: Bringing Spirit Of Brands To Life 16544
52 Indian Rural Market: The Next Big Thing 24366
53 Oreo – Milky’s Favourite Cookie Turns 100 11212
54 The Happy Birds: Success Story of Angry Birds 12600
55 Tata Motors JLR - The Success Story 15033
56 An Analysis On Lux Beauty Soap 40881
57 Latest Trend In Marketing Environment: Viral Marketing 10313
58 Impact Of The ZooZoo Commercials For Value Added Services 17123
59 What Can We Learn From Strategy Games 14268
60 The Reverse of Marketing=De-Marketing 18179
61 Is There A Better Way To Sell To Rural Market 12938
62 Why & How Marketers Target Kids 16176
63 Disruptive Innovation: Strategist’s Dilemma 11556
64 Entry Strategies For Automobile Companies In African Markets 14034
65 Park Avenue I.Q: New Name In The World Of Deodorants 17234
66 Flipkart.com - The Success Saga 22390
67 Pester Power: The Influential Kids 12524
68 Destination Branding- How does it Work 13587
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15448
70 Dirty Marketing- Fighting brands unethically 11933
71 Hero Honda Rebranding to Hero MotoCorp 14856
72 Standardize or Localize- A better way to lead markets 12251
73 Critical Success Factors for Devising Strategies for Airline Players 19783
74 Mom and Pop Stores Score Over Giant Supermarkets 11730
75 Regional Aspiration Marketing- A Step Further 11089
76 Value and benefit- The customer perspective 14498
77 Merchandising- The Brand Building Strategy 10364
78 The ill-effects of Globalization 10554
79 Brand Ferrari - The Dream Machine 13480
80 Retail Industry : Boon or Bane ? 13055
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21331
82 Premium Brands- Prestige, Value and Quality 20926
83 JustDial: The Information and Business Listings Directory 24967
84 Corporate branding vs Product branding 13828
85 Sales vs Marketing - Do They complement or compete ? 29701
86 Is Advertising an art of Lying ? 16416
87 Glocalization-The McD and KFC Way ? 13262
88 Breakthrough Products: Entering a New World 25860
89 4 P's of Management 57255
90 Walt Disney: A Magical Brand 16967
91 Evaluating Advertisement Campaigns: Analyzing Customers 10914
92 Brand Manchester United : A Theatre of Dreams 10998
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12596
94 10 Reasons Why Airline Industry is Unique ? 49818
95 Role of Brand Ambassadors in Recession 10817
96 Reverse Pricing - Getting it Right ! 12036
97 Copyright & Trademark violations: Rural Marketing Success ? 15203
98 Premium Niche Marketing: Small World and Big Business 15751
99 Surrogate Advertising: Softly promoting hard products 10650
100 TATA Nano : Khushiyon Ki Chaabi 15042
101 Royal Enfield Bullet - The Indian Cult Brand ! 20483
102 Do Brands have finite lives ? 20452
103 Why Twitter is so successful ? 20098
104 M.R.P: Setting your own price ? 10788
105 The New Age Marketing Warfare ! 13244
 
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