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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16270
38 Customer Is King – Make The King Happy 24286
39 Marketing Strategies & Innovations In The Services Sector 14425
40 Segmentation Targeting & Positioning-Defining Product Lines 27093
41 Role Of Technology In Marketing 20915
42 How To Create Snob Effect In Marketing? 14710
43 Health Insurance: A Push Or A Pull Product? 11194
44 A Strategic Perspective Of Kerala Tourism 26808
45 Opportunities In Online Marketing 10328
46 Challenges Of Digital Marketing 18527
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10658
48 Then & Now - A Coke Story 14302
49 What's This App - Whatsapp Success Story! 25238
50 Flying High: What Keeps Indigo Going 11289
51 Brand Activation: Bringing Spirit Of Brands To Life 16063
52 Indian Rural Market: The Next Big Thing 23973
53 Oreo – Milky’s Favourite Cookie Turns 100 10735
54 The Happy Birds: Success Story of Angry Birds 11844
55 Tata Motors JLR - The Success Story 14444
56 An Analysis On Lux Beauty Soap 39718
57 Latest Trend In Marketing Environment: Viral Marketing 9933
58 Impact Of The ZooZoo Commercials For Value Added Services 16410
59 What Can We Learn From Strategy Games 13916
60 The Reverse of Marketing=De-Marketing 17446
61 Is There A Better Way To Sell To Rural Market 12426
62 Why & How Marketers Target Kids 15452
63 Disruptive Innovation: Strategist’s Dilemma 10893
64 Entry Strategies For Automobile Companies In African Markets 13635
65 Park Avenue I.Q: New Name In The World Of Deodorants 16766
66 Flipkart.com - The Success Saga 21765
67 Pester Power: The Influential Kids 11998
68 Destination Branding- How does it Work 13208
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14926
70 Dirty Marketing- Fighting brands unethically 11385
71 Hero Honda Rebranding to Hero MotoCorp 14153
72 Standardize or Localize- A better way to lead markets 11773
73 Critical Success Factors for Devising Strategies for Airline Players 19117
74 Mom and Pop Stores Score Over Giant Supermarkets 11252
75 Regional Aspiration Marketing- A Step Further 10607
76 Value and benefit- The customer perspective 14146
77 Merchandising- The Brand Building Strategy 9981
78 The ill-effects of Globalization 10215
79 Brand Ferrari - The Dream Machine 13015
80 Retail Industry : Boon or Bane ? 12652
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20792
82 Premium Brands- Prestige, Value and Quality 19994
83 JustDial: The Information and Business Listings Directory 24081
84 Corporate branding vs Product branding 13399
85 Sales vs Marketing - Do They complement or compete ? 29039
86 Is Advertising an art of Lying ? 15993
87 Glocalization-The McD and KFC Way ? 12685
88 Breakthrough Products: Entering a New World 25295
89 4 P's of Management 56545
90 Walt Disney: A Magical Brand 16395
91 Evaluating Advertisement Campaigns: Analyzing Customers 10440
92 Brand Manchester United : A Theatre of Dreams 10481
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12164
94 10 Reasons Why Airline Industry is Unique ? 49091
95 Role of Brand Ambassadors in Recession 10298
96 Reverse Pricing - Getting it Right ! 11539
97 Copyright & Trademark violations: Rural Marketing Success ? 14757
98 Premium Niche Marketing: Small World and Big Business 15094
99 Surrogate Advertising: Softly promoting hard products 10258
100 TATA Nano : Khushiyon Ki Chaabi 14427
101 Royal Enfield Bullet - The Indian Cult Brand ! 19855
102 Do Brands have finite lives ? 19952
103 Why Twitter is so successful ? 19622
104 M.R.P: Setting your own price ? 10306
105 The New Age Marketing Warfare ! 12785
 
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