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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17186
38 Customer Is King – Make The King Happy 25149
39 Marketing Strategies & Innovations In The Services Sector 15250
40 Segmentation Targeting & Positioning-Defining Product Lines 27795
41 Role Of Technology In Marketing 21386
42 How To Create Snob Effect In Marketing? 15378
43 Health Insurance: A Push Or A Pull Product? 11700
44 A Strategic Perspective Of Kerala Tourism 27589
45 Opportunities In Online Marketing 10817
46 Challenges Of Digital Marketing 19565
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11226
48 Then & Now - A Coke Story 14946
49 What's This App - Whatsapp Success Story! 25753
50 Flying High: What Keeps Indigo Going 12021
51 Brand Activation: Bringing Spirit Of Brands To Life 16668
52 Indian Rural Market: The Next Big Thing 24488
53 Oreo – Milky’s Favourite Cookie Turns 100 11343
54 The Happy Birds: Success Story of Angry Birds 12771
55 Tata Motors JLR - The Success Story 15227
56 An Analysis On Lux Beauty Soap 41112
57 Latest Trend In Marketing Environment: Viral Marketing 10420
58 Impact Of The ZooZoo Commercials For Value Added Services 17296
59 What Can We Learn From Strategy Games 14382
60 The Reverse of Marketing=De-Marketing 18324
61 Is There A Better Way To Sell To Rural Market 13054
62 Why & How Marketers Target Kids 16366
63 Disruptive Innovation: Strategist’s Dilemma 11676
64 Entry Strategies For Automobile Companies In African Markets 14154
65 Park Avenue I.Q: New Name In The World Of Deodorants 17394
66 Flipkart.com - The Success Saga 22546
67 Pester Power: The Influential Kids 12671
68 Destination Branding- How does it Work 13706
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15573
70 Dirty Marketing- Fighting brands unethically 12068
71 Hero Honda Rebranding to Hero MotoCorp 15013
72 Standardize or Localize- A better way to lead markets 12386
73 Critical Success Factors for Devising Strategies for Airline Players 19926
74 Mom and Pop Stores Score Over Giant Supermarkets 11860
75 Regional Aspiration Marketing- A Step Further 11235
76 Value and benefit- The customer perspective 14612
77 Merchandising- The Brand Building Strategy 10489
78 The ill-effects of Globalization 10671
79 Brand Ferrari - The Dream Machine 13606
80 Retail Industry : Boon or Bane ? 13185
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21481
82 Premium Brands- Prestige, Value and Quality 21118
83 JustDial: The Information and Business Listings Directory 25128
84 Corporate branding vs Product branding 13977
85 Sales vs Marketing - Do They complement or compete ? 29872
86 Is Advertising an art of Lying ? 16548
87 Glocalization-The McD and KFC Way ? 13402
88 Breakthrough Products: Entering a New World 26015
89 4 P's of Management 57440
90 Walt Disney: A Magical Brand 17119
91 Evaluating Advertisement Campaigns: Analyzing Customers 11043
92 Brand Manchester United : A Theatre of Dreams 11159
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12752
94 10 Reasons Why Airline Industry is Unique ? 50001
95 Role of Brand Ambassadors in Recession 10973
96 Reverse Pricing - Getting it Right ! 12215
97 Copyright & Trademark violations: Rural Marketing Success ? 15375
98 Premium Niche Marketing: Small World and Big Business 15950
99 Surrogate Advertising: Softly promoting hard products 10800
100 TATA Nano : Khushiyon Ki Chaabi 15219
101 Royal Enfield Bullet - The Indian Cult Brand ! 20677
102 Do Brands have finite lives ? 20633
103 Why Twitter is so successful ? 20223
104 M.R.P: Setting your own price ? 10936
105 The New Age Marketing Warfare ! 13390
 
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