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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16691
38 Customer Is King – Make The King Happy 24709
39 Marketing Strategies & Innovations In The Services Sector 14771
40 Segmentation Targeting & Positioning-Defining Product Lines 27375
41 Role Of Technology In Marketing 21086
42 How To Create Snob Effect In Marketing? 15000
43 Health Insurance: A Push Or A Pull Product? 11418
44 A Strategic Perspective Of Kerala Tourism 27136
45 Opportunities In Online Marketing 10484
46 Challenges Of Digital Marketing 18859
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10876
48 Then & Now - A Coke Story 14562
49 What's This App - Whatsapp Success Story! 25420
50 Flying High: What Keeps Indigo Going 11620
51 Brand Activation: Bringing Spirit Of Brands To Life 16334
52 Indian Rural Market: The Next Big Thing 24161
53 Oreo – Milky’s Favourite Cookie Turns 100 10983
54 The Happy Birds: Success Story of Angry Birds 12286
55 Tata Motors JLR - The Success Story 14746
56 An Analysis On Lux Beauty Soap 40336
57 Latest Trend In Marketing Environment: Viral Marketing 10124
58 Impact Of The ZooZoo Commercials For Value Added Services 16775
59 What Can We Learn From Strategy Games 14083
60 The Reverse of Marketing=De-Marketing 17873
61 Is There A Better Way To Sell To Rural Market 12721
62 Why & How Marketers Target Kids 15839
63 Disruptive Innovation: Strategist’s Dilemma 11291
64 Entry Strategies For Automobile Companies In African Markets 13836
65 Park Avenue I.Q: New Name In The World Of Deodorants 16994
66 Flipkart.com - The Success Saga 22085
67 Pester Power: The Influential Kids 12231
68 Destination Branding- How does it Work 13393
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15220
70 Dirty Marketing- Fighting brands unethically 11683
71 Hero Honda Rebranding to Hero MotoCorp 14548
72 Standardize or Localize- A better way to lead markets 12037
73 Critical Success Factors for Devising Strategies for Airline Players 19502
74 Mom and Pop Stores Score Over Giant Supermarkets 11508
75 Regional Aspiration Marketing- A Step Further 10842
76 Value and benefit- The customer perspective 14317
77 Merchandising- The Brand Building Strategy 10157
78 The ill-effects of Globalization 10369
79 Brand Ferrari - The Dream Machine 13292
80 Retail Industry : Boon or Bane ? 12862
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21064
82 Premium Brands- Prestige, Value and Quality 20494
83 JustDial: The Information and Business Listings Directory 24530
84 Corporate branding vs Product branding 13578
85 Sales vs Marketing - Do They complement or compete ? 29392
86 Is Advertising an art of Lying ? 16210
87 Glocalization-The McD and KFC Way ? 13002
88 Breakthrough Products: Entering a New World 25587
89 4 P's of Management 56904
90 Walt Disney: A Magical Brand 16698
91 Evaluating Advertisement Campaigns: Analyzing Customers 10680
92 Brand Manchester United : A Theatre of Dreams 10721
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12351
94 10 Reasons Why Airline Industry is Unique ? 49496
95 Role of Brand Ambassadors in Recession 10572
96 Reverse Pricing - Getting it Right ! 11773
97 Copyright & Trademark violations: Rural Marketing Success ? 14968
98 Premium Niche Marketing: Small World and Big Business 15405
99 Surrogate Advertising: Softly promoting hard products 10441
100 TATA Nano : Khushiyon Ki Chaabi 14764
101 Royal Enfield Bullet - The Indian Cult Brand ! 20212
102 Do Brands have finite lives ? 20184
103 Why Twitter is so successful ? 19906
104 M.R.P: Setting your own price ? 10579
105 The New Age Marketing Warfare ! 13022
 
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