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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17204
38 Customer Is King – Make The King Happy 25164
39 Marketing Strategies & Innovations In The Services Sector 15269
40 Segmentation Targeting & Positioning-Defining Product Lines 27814
41 Role Of Technology In Marketing 21399
42 How To Create Snob Effect In Marketing? 15397
43 Health Insurance: A Push Or A Pull Product? 11715
44 A Strategic Perspective Of Kerala Tourism 27604
45 Opportunities In Online Marketing 10832
46 Challenges Of Digital Marketing 19584
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11240
48 Then & Now - A Coke Story 14965
49 What's This App - Whatsapp Success Story! 25767
50 Flying High: What Keeps Indigo Going 12035
51 Brand Activation: Bringing Spirit Of Brands To Life 16683
52 Indian Rural Market: The Next Big Thing 24500
53 Oreo – Milky’s Favourite Cookie Turns 100 11360
54 The Happy Birds: Success Story of Angry Birds 12788
55 Tata Motors JLR - The Success Story 15247
56 An Analysis On Lux Beauty Soap 41132
57 Latest Trend In Marketing Environment: Viral Marketing 10436
58 Impact Of The ZooZoo Commercials For Value Added Services 17314
59 What Can We Learn From Strategy Games 14400
60 The Reverse of Marketing=De-Marketing 18343
61 Is There A Better Way To Sell To Rural Market 13069
62 Why & How Marketers Target Kids 16385
63 Disruptive Innovation: Strategist’s Dilemma 11690
64 Entry Strategies For Automobile Companies In African Markets 14173
65 Park Avenue I.Q: New Name In The World Of Deodorants 17408
66 Flipkart.com - The Success Saga 22564
67 Pester Power: The Influential Kids 12688
68 Destination Branding- How does it Work 13723
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15587
70 Dirty Marketing- Fighting brands unethically 12084
71 Hero Honda Rebranding to Hero MotoCorp 15038
72 Standardize or Localize- A better way to lead markets 12400
73 Critical Success Factors for Devising Strategies for Airline Players 19941
74 Mom and Pop Stores Score Over Giant Supermarkets 11874
75 Regional Aspiration Marketing- A Step Further 11252
76 Value and benefit- The customer perspective 14626
77 Merchandising- The Brand Building Strategy 10502
78 The ill-effects of Globalization 10687
79 Brand Ferrari - The Dream Machine 13622
80 Retail Industry : Boon or Bane ? 13199
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21495
82 Premium Brands- Prestige, Value and Quality 21138
83 JustDial: The Information and Business Listings Directory 25151
84 Corporate branding vs Product branding 13992
85 Sales vs Marketing - Do They complement or compete ? 29887
86 Is Advertising an art of Lying ? 16564
87 Glocalization-The McD and KFC Way ? 13420
88 Breakthrough Products: Entering a New World 26033
89 4 P's of Management 57456
90 Walt Disney: A Magical Brand 17135
91 Evaluating Advertisement Campaigns: Analyzing Customers 11060
92 Brand Manchester United : A Theatre of Dreams 11182
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12783
94 10 Reasons Why Airline Industry is Unique ? 50023
95 Role of Brand Ambassadors in Recession 10988
96 Reverse Pricing - Getting it Right ! 12231
97 Copyright & Trademark violations: Rural Marketing Success ? 15389
98 Premium Niche Marketing: Small World and Big Business 15970
99 Surrogate Advertising: Softly promoting hard products 10816
100 TATA Nano : Khushiyon Ki Chaabi 15236
101 Royal Enfield Bullet - The Indian Cult Brand ! 20695
102 Do Brands have finite lives ? 20645
103 Why Twitter is so successful ? 20237
104 M.R.P: Setting your own price ? 10949
105 The New Age Marketing Warfare ! 13402
 
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