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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15899
38 Customer Is King – Make The King Happy 23978
39 Marketing Strategies & Innovations In The Services Sector 14141
40 Segmentation Targeting & Positioning-Defining Product Lines 26845
41 Role Of Technology In Marketing 20729
42 How To Create Snob Effect In Marketing? 14451
43 Health Insurance: A Push Or A Pull Product? 11034
44 A Strategic Perspective Of Kerala Tourism 26495
45 Opportunities In Online Marketing 10181
46 Challenges Of Digital Marketing 18270
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10460
48 Then & Now - A Coke Story 14049
49 What's This App - Whatsapp Success Story! 25086
50 Flying High: What Keeps Indigo Going 10978
51 Brand Activation: Bringing Spirit Of Brands To Life 15880
52 Indian Rural Market: The Next Big Thing 23819
53 Oreo – Milky’s Favourite Cookie Turns 100 10514
54 The Happy Birds: Success Story of Angry Birds 11607
55 Tata Motors JLR - The Success Story 14204
56 An Analysis On Lux Beauty Soap 39374
57 Latest Trend In Marketing Environment: Viral Marketing 9749
58 Impact Of The ZooZoo Commercials For Value Added Services 16068
59 What Can We Learn From Strategy Games 13781
60 The Reverse of Marketing=De-Marketing 17102
61 Is There A Better Way To Sell To Rural Market 12250
62 Why & How Marketers Target Kids 15098
63 Disruptive Innovation: Strategist’s Dilemma 10541
64 Entry Strategies For Automobile Companies In African Markets 13451
65 Park Avenue I.Q: New Name In The World Of Deodorants 16546
66 Flipkart.com - The Success Saga 21484
67 Pester Power: The Influential Kids 11773
68 Destination Branding- How does it Work 13037
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14620
70 Dirty Marketing- Fighting brands unethically 11084
71 Hero Honda Rebranding to Hero MotoCorp 13763
72 Standardize or Localize- A better way to lead markets 11601
73 Critical Success Factors for Devising Strategies for Airline Players 18843
74 Mom and Pop Stores Score Over Giant Supermarkets 10981
75 Regional Aspiration Marketing- A Step Further 10355
76 Value and benefit- The customer perspective 14014
77 Merchandising- The Brand Building Strategy 9827
78 The ill-effects of Globalization 10097
79 Brand Ferrari - The Dream Machine 12827
80 Retail Industry : Boon or Bane ? 12472
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20544
82 Premium Brands- Prestige, Value and Quality 19586
83 JustDial: The Information and Business Listings Directory 23661
84 Corporate branding vs Product branding 13229
85 Sales vs Marketing - Do They complement or compete ? 28767
86 Is Advertising an art of Lying ? 15818
87 Glocalization-The McD and KFC Way ? 12360
88 Breakthrough Products: Entering a New World 25040
89 4 P's of Management 56189
90 Walt Disney: A Magical Brand 16111
91 Evaluating Advertisement Campaigns: Analyzing Customers 10277
92 Brand Manchester United : A Theatre of Dreams 10281
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12010
94 10 Reasons Why Airline Industry is Unique ? 48812
95 Role of Brand Ambassadors in Recession 10135
96 Reverse Pricing - Getting it Right ! 11321
97 Copyright & Trademark violations: Rural Marketing Success ? 14558
98 Premium Niche Marketing: Small World and Big Business 14833
99 Surrogate Advertising: Softly promoting hard products 10105
100 TATA Nano : Khushiyon Ki Chaabi 14071
101 Royal Enfield Bullet - The Indian Cult Brand ! 19561
102 Do Brands have finite lives ? 19771
103 Why Twitter is so successful ? 19449
104 M.R.P: Setting your own price ? 10062
105 The New Age Marketing Warfare ! 12550
 
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