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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17050
38 Customer Is King – Make The King Happy 25038
39 Marketing Strategies & Innovations In The Services Sector 15143
40 Segmentation Targeting & Positioning-Defining Product Lines 27682
41 Role Of Technology In Marketing 21304
42 How To Create Snob Effect In Marketing? 15285
43 Health Insurance: A Push Or A Pull Product? 11618
44 A Strategic Perspective Of Kerala Tourism 27464
45 Opportunities In Online Marketing 10725
46 Challenges Of Digital Marketing 19373
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11131
48 Then & Now - A Coke Story 14834
49 What's This App - Whatsapp Success Story! 25655
50 Flying High: What Keeps Indigo Going 11918
51 Brand Activation: Bringing Spirit Of Brands To Life 16570
52 Indian Rural Market: The Next Big Thing 24390
53 Oreo – Milky’s Favourite Cookie Turns 100 11241
54 The Happy Birds: Success Story of Angry Birds 12639
55 Tata Motors JLR - The Success Story 15096
56 An Analysis On Lux Beauty Soap 40938
57 Latest Trend In Marketing Environment: Viral Marketing 10337
58 Impact Of The ZooZoo Commercials For Value Added Services 17186
59 What Can We Learn From Strategy Games 14292
60 The Reverse of Marketing=De-Marketing 18211
61 Is There A Better Way To Sell To Rural Market 12968
62 Why & How Marketers Target Kids 16242
63 Disruptive Innovation: Strategist’s Dilemma 11581
64 Entry Strategies For Automobile Companies In African Markets 14060
65 Park Avenue I.Q: New Name In The World Of Deodorants 17268
66 Flipkart.com - The Success Saga 22426
67 Pester Power: The Influential Kids 12563
68 Destination Branding- How does it Work 13614
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15474
70 Dirty Marketing- Fighting brands unethically 11965
71 Hero Honda Rebranding to Hero MotoCorp 14892
72 Standardize or Localize- A better way to lead markets 12279
73 Critical Success Factors for Devising Strategies for Airline Players 19817
74 Mom and Pop Stores Score Over Giant Supermarkets 11758
75 Regional Aspiration Marketing- A Step Further 11129
76 Value and benefit- The customer perspective 14523
77 Merchandising- The Brand Building Strategy 10393
78 The ill-effects of Globalization 10583
79 Brand Ferrari - The Dream Machine 13511
80 Retail Industry : Boon or Bane ? 13085
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21367
82 Premium Brands- Prestige, Value and Quality 20970
83 JustDial: The Information and Business Listings Directory 25002
84 Corporate branding vs Product branding 13867
85 Sales vs Marketing - Do They complement or compete ? 29747
86 Is Advertising an art of Lying ? 16446
87 Glocalization-The McD and KFC Way ? 13296
88 Breakthrough Products: Entering a New World 25902
89 4 P's of Management 57313
90 Walt Disney: A Magical Brand 17016
91 Evaluating Advertisement Campaigns: Analyzing Customers 10941
92 Brand Manchester United : A Theatre of Dreams 11035
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12637
94 10 Reasons Why Airline Industry is Unique ? 49854
95 Role of Brand Ambassadors in Recession 10854
96 Reverse Pricing - Getting it Right ! 12076
97 Copyright & Trademark violations: Rural Marketing Success ? 15241
98 Premium Niche Marketing: Small World and Big Business 15796
99 Surrogate Advertising: Softly promoting hard products 10678
100 TATA Nano : Khushiyon Ki Chaabi 15073
101 Royal Enfield Bullet - The Indian Cult Brand ! 20520
102 Do Brands have finite lives ? 20524
103 Why Twitter is so successful ? 20132
104 M.R.P: Setting your own price ? 10822
105 The New Age Marketing Warfare ! 13280
 
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