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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17242
38 Customer Is King – Make The King Happy 25190
39 Marketing Strategies & Innovations In The Services Sector 15299
40 Segmentation Targeting & Positioning-Defining Product Lines 27842
41 Role Of Technology In Marketing 21423
42 How To Create Snob Effect In Marketing? 15441
43 Health Insurance: A Push Or A Pull Product? 11734
44 A Strategic Perspective Of Kerala Tourism 27636
45 Opportunities In Online Marketing 10862
46 Challenges Of Digital Marketing 19615
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11263
48 Then & Now - A Coke Story 14998
49 What's This App - Whatsapp Success Story! 25792
50 Flying High: What Keeps Indigo Going 12059
51 Brand Activation: Bringing Spirit Of Brands To Life 16709
52 Indian Rural Market: The Next Big Thing 24520
53 Oreo – Milky’s Favourite Cookie Turns 100 11385
54 The Happy Birds: Success Story of Angry Birds 12825
55 Tata Motors JLR - The Success Story 15273
56 An Analysis On Lux Beauty Soap 41168
57 Latest Trend In Marketing Environment: Viral Marketing 10458
58 Impact Of The ZooZoo Commercials For Value Added Services 17335
59 What Can We Learn From Strategy Games 14425
60 The Reverse of Marketing=De-Marketing 18378
61 Is There A Better Way To Sell To Rural Market 13091
62 Why & How Marketers Target Kids 16414
63 Disruptive Innovation: Strategist’s Dilemma 11717
64 Entry Strategies For Automobile Companies In African Markets 14194
65 Park Avenue I.Q: New Name In The World Of Deodorants 17440
66 Flipkart.com - The Success Saga 22590
67 Pester Power: The Influential Kids 12728
68 Destination Branding- How does it Work 13748
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15610
70 Dirty Marketing- Fighting brands unethically 12114
71 Hero Honda Rebranding to Hero MotoCorp 15067
72 Standardize or Localize- A better way to lead markets 12422
73 Critical Success Factors for Devising Strategies for Airline Players 19965
74 Mom and Pop Stores Score Over Giant Supermarkets 11903
75 Regional Aspiration Marketing- A Step Further 11282
76 Value and benefit- The customer perspective 14653
77 Merchandising- The Brand Building Strategy 10533
78 The ill-effects of Globalization 10712
79 Brand Ferrari - The Dream Machine 13658
80 Retail Industry : Boon or Bane ? 13231
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21531
82 Premium Brands- Prestige, Value and Quality 21177
83 JustDial: The Information and Business Listings Directory 25179
84 Corporate branding vs Product branding 14025
85 Sales vs Marketing - Do They complement or compete ? 29919
86 Is Advertising an art of Lying ? 16594
87 Glocalization-The McD and KFC Way ? 13452
88 Breakthrough Products: Entering a New World 26060
89 4 P's of Management 57486
90 Walt Disney: A Magical Brand 17166
91 Evaluating Advertisement Campaigns: Analyzing Customers 11088
92 Brand Manchester United : A Theatre of Dreams 11208
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12849
94 10 Reasons Why Airline Industry is Unique ? 50056
95 Role of Brand Ambassadors in Recession 11015
96 Reverse Pricing - Getting it Right ! 12268
97 Copyright & Trademark violations: Rural Marketing Success ? 15422
98 Premium Niche Marketing: Small World and Big Business 16008
99 Surrogate Advertising: Softly promoting hard products 10841
100 TATA Nano : Khushiyon Ki Chaabi 15272
101 Royal Enfield Bullet - The Indian Cult Brand ! 20731
102 Do Brands have finite lives ? 20660
103 Why Twitter is so successful ? 20250
104 M.R.P: Setting your own price ? 10968
105 The New Age Marketing Warfare ! 13424
 
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