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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16791
38 Customer Is King – Make The King Happy 24821
39 Marketing Strategies & Innovations In The Services Sector 14885
40 Segmentation Targeting & Positioning-Defining Product Lines 27463
41 Role Of Technology In Marketing 21144
42 How To Create Snob Effect In Marketing? 15078
43 Health Insurance: A Push Or A Pull Product? 11472
44 A Strategic Perspective Of Kerala Tourism 27232
45 Opportunities In Online Marketing 10541
46 Challenges Of Digital Marketing 18990
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10960
48 Then & Now - A Coke Story 14637
49 What's This App - Whatsapp Success Story! 25481
50 Flying High: What Keeps Indigo Going 11723
51 Brand Activation: Bringing Spirit Of Brands To Life 16410
52 Indian Rural Market: The Next Big Thing 24228
53 Oreo – Milky’s Favourite Cookie Turns 100 11066
54 The Happy Birds: Success Story of Angry Birds 12399
55 Tata Motors JLR - The Success Story 14837
56 An Analysis On Lux Beauty Soap 40495
57 Latest Trend In Marketing Environment: Viral Marketing 10181
58 Impact Of The ZooZoo Commercials For Value Added Services 16870
59 What Can We Learn From Strategy Games 14139
60 The Reverse of Marketing=De-Marketing 17994
61 Is There A Better Way To Sell To Rural Market 12783
62 Why & How Marketers Target Kids 15945
63 Disruptive Innovation: Strategist’s Dilemma 11384
64 Entry Strategies For Automobile Companies In African Markets 13902
65 Park Avenue I.Q: New Name In The World Of Deodorants 17057
66 Flipkart.com - The Success Saga 22169
67 Pester Power: The Influential Kids 12326
68 Destination Branding- How does it Work 13450
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15302
70 Dirty Marketing- Fighting brands unethically 11772
71 Hero Honda Rebranding to Hero MotoCorp 14675
72 Standardize or Localize- A better way to lead markets 12100
73 Critical Success Factors for Devising Strategies for Airline Players 19603
74 Mom and Pop Stores Score Over Giant Supermarkets 11581
75 Regional Aspiration Marketing- A Step Further 10918
76 Value and benefit- The customer perspective 14374
77 Merchandising- The Brand Building Strategy 10224
78 The ill-effects of Globalization 10423
79 Brand Ferrari - The Dream Machine 13353
80 Retail Industry : Boon or Bane ? 12921
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21159
82 Premium Brands- Prestige, Value and Quality 20648
83 JustDial: The Information and Business Listings Directory 24671
84 Corporate branding vs Product branding 13656
85 Sales vs Marketing - Do They complement or compete ? 29501
86 Is Advertising an art of Lying ? 16270
87 Glocalization-The McD and KFC Way ? 13081
88 Breakthrough Products: Entering a New World 25675
89 4 P's of Management 57007
90 Walt Disney: A Magical Brand 16801
91 Evaluating Advertisement Campaigns: Analyzing Customers 10762
92 Brand Manchester United : A Theatre of Dreams 10809
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12416
94 10 Reasons Why Airline Industry is Unique ? 49608
95 Role of Brand Ambassadors in Recession 10645
96 Reverse Pricing - Getting it Right ! 11866
97 Copyright & Trademark violations: Rural Marketing Success ? 15037
98 Premium Niche Marketing: Small World and Big Business 15504
99 Surrogate Advertising: Softly promoting hard products 10494
100 TATA Nano : Khushiyon Ki Chaabi 14849
101 Royal Enfield Bullet - The Indian Cult Brand ! 20315
102 Do Brands have finite lives ? 20254
103 Why Twitter is so successful ? 19954
104 M.R.P: Setting your own price ? 10658
105 The New Age Marketing Warfare ! 13091
 
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