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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16977
38 Customer Is King – Make The King Happy 24979
39 Marketing Strategies & Innovations In The Services Sector 15073
40 Segmentation Targeting & Positioning-Defining Product Lines 27625
41 Role Of Technology In Marketing 21258
42 How To Create Snob Effect In Marketing? 15227
43 Health Insurance: A Push Or A Pull Product? 11576
44 A Strategic Perspective Of Kerala Tourism 27404
45 Opportunities In Online Marketing 10666
46 Challenges Of Digital Marketing 19269
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11090
48 Then & Now - A Coke Story 14776
49 What's This App - Whatsapp Success Story! 25604
50 Flying High: What Keeps Indigo Going 11867
51 Brand Activation: Bringing Spirit Of Brands To Life 16524
52 Indian Rural Market: The Next Big Thing 24345
53 Oreo – Milky’s Favourite Cookie Turns 100 11190
54 The Happy Birds: Success Story of Angry Birds 12568
55 Tata Motors JLR - The Success Story 14999
56 An Analysis On Lux Beauty Soap 40827
57 Latest Trend In Marketing Environment: Viral Marketing 10292
58 Impact Of The ZooZoo Commercials For Value Added Services 17073
59 What Can We Learn From Strategy Games 14243
60 The Reverse of Marketing=De-Marketing 18149
61 Is There A Better Way To Sell To Rural Market 12921
62 Why & How Marketers Target Kids 16145
63 Disruptive Innovation: Strategist’s Dilemma 11536
64 Entry Strategies For Automobile Companies In African Markets 14014
65 Park Avenue I.Q: New Name In The World Of Deodorants 17210
66 Flipkart.com - The Success Saga 22366
67 Pester Power: The Influential Kids 12493
68 Destination Branding- How does it Work 13567
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15427
70 Dirty Marketing- Fighting brands unethically 11914
71 Hero Honda Rebranding to Hero MotoCorp 14832
72 Standardize or Localize- A better way to lead markets 12227
73 Critical Success Factors for Devising Strategies for Airline Players 19755
74 Mom and Pop Stores Score Over Giant Supermarkets 11709
75 Regional Aspiration Marketing- A Step Further 11054
76 Value and benefit- The customer perspective 14480
77 Merchandising- The Brand Building Strategy 10342
78 The ill-effects of Globalization 10532
79 Brand Ferrari - The Dream Machine 13458
80 Retail Industry : Boon or Bane ? 13034
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21311
82 Premium Brands- Prestige, Value and Quality 20883
83 JustDial: The Information and Business Listings Directory 24928
84 Corporate branding vs Product branding 13803
85 Sales vs Marketing - Do They complement or compete ? 29677
86 Is Advertising an art of Lying ? 16394
87 Glocalization-The McD and KFC Way ? 13240
88 Breakthrough Products: Entering a New World 25829
89 4 P's of Management 57217
90 Walt Disney: A Magical Brand 16935
91 Evaluating Advertisement Campaigns: Analyzing Customers 10894
92 Brand Manchester United : A Theatre of Dreams 10970
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12573
94 10 Reasons Why Airline Industry is Unique ? 49790
95 Role of Brand Ambassadors in Recession 10788
96 Reverse Pricing - Getting it Right ! 12008
97 Copyright & Trademark violations: Rural Marketing Success ? 15173
98 Premium Niche Marketing: Small World and Big Business 15722
99 Surrogate Advertising: Softly promoting hard products 10627
100 TATA Nano : Khushiyon Ki Chaabi 15013
101 Royal Enfield Bullet - The Indian Cult Brand ! 20446
102 Do Brands have finite lives ? 20411
103 Why Twitter is so successful ? 20076
104 M.R.P: Setting your own price ? 10767
105 The New Age Marketing Warfare ! 13220
 
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