1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17078
38 Customer Is King – Make The King Happy 25063
39 Marketing Strategies & Innovations In The Services Sector 15166
40 Segmentation Targeting & Positioning-Defining Product Lines 27703
41 Role Of Technology In Marketing 21326
42 How To Create Snob Effect In Marketing? 15306
43 Health Insurance: A Push Or A Pull Product? 11639
44 A Strategic Perspective Of Kerala Tourism 27494
45 Opportunities In Online Marketing 10743
46 Challenges Of Digital Marketing 19417
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11151
48 Then & Now - A Coke Story 14857
49 What's This App - Whatsapp Success Story! 25675
50 Flying High: What Keeps Indigo Going 11941
51 Brand Activation: Bringing Spirit Of Brands To Life 16586
52 Indian Rural Market: The Next Big Thing 24420
53 Oreo – Milky’s Favourite Cookie Turns 100 11266
54 The Happy Birds: Success Story of Angry Birds 12672
55 Tata Motors JLR - The Success Story 15131
56 An Analysis On Lux Beauty Soap 40978
57 Latest Trend In Marketing Environment: Viral Marketing 10360
58 Impact Of The ZooZoo Commercials For Value Added Services 17214
59 What Can We Learn From Strategy Games 14313
60 The Reverse of Marketing=De-Marketing 18238
61 Is There A Better Way To Sell To Rural Market 12993
62 Why & How Marketers Target Kids 16277
63 Disruptive Innovation: Strategist’s Dilemma 11606
64 Entry Strategies For Automobile Companies In African Markets 14084
65 Park Avenue I.Q: New Name In The World Of Deodorants 17304
66 Flipkart.com - The Success Saga 22450
67 Pester Power: The Influential Kids 12588
68 Destination Branding- How does it Work 13634
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15504
70 Dirty Marketing- Fighting brands unethically 11991
71 Hero Honda Rebranding to Hero MotoCorp 14915
72 Standardize or Localize- A better way to lead markets 12304
73 Critical Success Factors for Devising Strategies for Airline Players 19842
74 Mom and Pop Stores Score Over Giant Supermarkets 11790
75 Regional Aspiration Marketing- A Step Further 11155
76 Value and benefit- The customer perspective 14546
77 Merchandising- The Brand Building Strategy 10413
78 The ill-effects of Globalization 10604
79 Brand Ferrari - The Dream Machine 13533
80 Retail Industry : Boon or Bane ? 13116
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21394
82 Premium Brands- Prestige, Value and Quality 21003
83 JustDial: The Information and Business Listings Directory 25032
84 Corporate branding vs Product branding 13897
85 Sales vs Marketing - Do They complement or compete ? 29791
86 Is Advertising an art of Lying ? 16475
87 Glocalization-The McD and KFC Way ? 13325
88 Breakthrough Products: Entering a New World 25929
89 4 P's of Management 57350
90 Walt Disney: A Magical Brand 17043
91 Evaluating Advertisement Campaigns: Analyzing Customers 10963
92 Brand Manchester United : A Theatre of Dreams 11062
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12663
94 10 Reasons Why Airline Industry is Unique ? 49888
95 Role of Brand Ambassadors in Recession 10879
96 Reverse Pricing - Getting it Right ! 12104
97 Copyright & Trademark violations: Rural Marketing Success ? 15273
98 Premium Niche Marketing: Small World and Big Business 15828
99 Surrogate Advertising: Softly promoting hard products 10701
100 TATA Nano : Khushiyon Ki Chaabi 15102
101 Royal Enfield Bullet - The Indian Cult Brand ! 20547
102 Do Brands have finite lives ? 20550
103 Why Twitter is so successful ? 20153
104 M.R.P: Setting your own price ? 10843
105 The New Age Marketing Warfare ! 13305
 
Page 1 of 2