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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17248
38 Customer Is King – Make The King Happy 25200
39 Marketing Strategies & Innovations In The Services Sector 15305
40 Segmentation Targeting & Positioning-Defining Product Lines 27851
41 Role Of Technology In Marketing 21431
42 How To Create Snob Effect In Marketing? 15457
43 Health Insurance: A Push Or A Pull Product? 11742
44 A Strategic Perspective Of Kerala Tourism 27643
45 Opportunities In Online Marketing 10868
46 Challenges Of Digital Marketing 19625
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11268
48 Then & Now - A Coke Story 15005
49 What's This App - Whatsapp Success Story! 25800
50 Flying High: What Keeps Indigo Going 12065
51 Brand Activation: Bringing Spirit Of Brands To Life 16713
52 Indian Rural Market: The Next Big Thing 24525
53 Oreo – Milky’s Favourite Cookie Turns 100 11392
54 The Happy Birds: Success Story of Angry Birds 12831
55 Tata Motors JLR - The Success Story 15282
56 An Analysis On Lux Beauty Soap 41174
57 Latest Trend In Marketing Environment: Viral Marketing 10464
58 Impact Of The ZooZoo Commercials For Value Added Services 17339
59 What Can We Learn From Strategy Games 14431
60 The Reverse of Marketing=De-Marketing 18382
61 Is There A Better Way To Sell To Rural Market 13098
62 Why & How Marketers Target Kids 16421
63 Disruptive Innovation: Strategist’s Dilemma 11724
64 Entry Strategies For Automobile Companies In African Markets 14203
65 Park Avenue I.Q: New Name In The World Of Deodorants 17444
66 Flipkart.com - The Success Saga 22594
67 Pester Power: The Influential Kids 12737
68 Destination Branding- How does it Work 13754
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15617
70 Dirty Marketing- Fighting brands unethically 12124
71 Hero Honda Rebranding to Hero MotoCorp 15078
72 Standardize or Localize- A better way to lead markets 12428
73 Critical Success Factors for Devising Strategies for Airline Players 19970
74 Mom and Pop Stores Score Over Giant Supermarkets 11910
75 Regional Aspiration Marketing- A Step Further 11286
76 Value and benefit- The customer perspective 14657
77 Merchandising- The Brand Building Strategy 10537
78 The ill-effects of Globalization 10719
79 Brand Ferrari - The Dream Machine 13666
80 Retail Industry : Boon or Bane ? 13239
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21539
82 Premium Brands- Prestige, Value and Quality 21182
83 JustDial: The Information and Business Listings Directory 25187
84 Corporate branding vs Product branding 14028
85 Sales vs Marketing - Do They complement or compete ? 29927
86 Is Advertising an art of Lying ? 16598
87 Glocalization-The McD and KFC Way ? 13459
88 Breakthrough Products: Entering a New World 26066
89 4 P's of Management 57492
90 Walt Disney: A Magical Brand 17175
91 Evaluating Advertisement Campaigns: Analyzing Customers 11092
92 Brand Manchester United : A Theatre of Dreams 11216
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12853
94 10 Reasons Why Airline Industry is Unique ? 50063
95 Role of Brand Ambassadors in Recession 11024
96 Reverse Pricing - Getting it Right ! 12276
97 Copyright & Trademark violations: Rural Marketing Success ? 15428
98 Premium Niche Marketing: Small World and Big Business 16018
99 Surrogate Advertising: Softly promoting hard products 10848
100 TATA Nano : Khushiyon Ki Chaabi 15282
101 Royal Enfield Bullet - The Indian Cult Brand ! 20744
102 Do Brands have finite lives ? 20666
103 Why Twitter is so successful ? 20257
104 M.R.P: Setting your own price ? 10975
105 The New Age Marketing Warfare ! 13432
 
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