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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17292
38 Customer Is King – Make The King Happy 25230
39 Marketing Strategies & Innovations In The Services Sector 15344
40 Segmentation Targeting & Positioning-Defining Product Lines 27900
41 Role Of Technology In Marketing 21459
42 How To Create Snob Effect In Marketing? 15498
43 Health Insurance: A Push Or A Pull Product? 11769
44 A Strategic Perspective Of Kerala Tourism 27690
45 Opportunities In Online Marketing 10901
46 Challenges Of Digital Marketing 19683
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11309
48 Then & Now - A Coke Story 15050
49 What's This App - Whatsapp Success Story! 25836
50 Flying High: What Keeps Indigo Going 12101
51 Brand Activation: Bringing Spirit Of Brands To Life 16755
52 Indian Rural Market: The Next Big Thing 24567
53 Oreo – Milky’s Favourite Cookie Turns 100 11427
54 The Happy Birds: Success Story of Angry Birds 12883
55 Tata Motors JLR - The Success Story 15339
56 An Analysis On Lux Beauty Soap 41224
57 Latest Trend In Marketing Environment: Viral Marketing 10502
58 Impact Of The ZooZoo Commercials For Value Added Services 17379
59 What Can We Learn From Strategy Games 14466
60 The Reverse of Marketing=De-Marketing 18418
61 Is There A Better Way To Sell To Rural Market 13130
62 Why & How Marketers Target Kids 16466
63 Disruptive Innovation: Strategist’s Dilemma 11757
64 Entry Strategies For Automobile Companies In African Markets 14236
65 Park Avenue I.Q: New Name In The World Of Deodorants 17481
66 Flipkart.com - The Success Saga 22640
67 Pester Power: The Influential Kids 12778
68 Destination Branding- How does it Work 13792
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15651
70 Dirty Marketing- Fighting brands unethically 12160
71 Hero Honda Rebranding to Hero MotoCorp 15160
72 Standardize or Localize- A better way to lead markets 12465
73 Critical Success Factors for Devising Strategies for Airline Players 20012
74 Mom and Pop Stores Score Over Giant Supermarkets 11968
75 Regional Aspiration Marketing- A Step Further 11319
76 Value and benefit- The customer perspective 14683
77 Merchandising- The Brand Building Strategy 10571
78 The ill-effects of Globalization 10753
79 Brand Ferrari - The Dream Machine 13703
80 Retail Industry : Boon or Bane ? 13278
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21580
82 Premium Brands- Prestige, Value and Quality 21247
83 JustDial: The Information and Business Listings Directory 25232
84 Corporate branding vs Product branding 14069
85 Sales vs Marketing - Do They complement or compete ? 29963
86 Is Advertising an art of Lying ? 16637
87 Glocalization-The McD and KFC Way ? 13490
88 Breakthrough Products: Entering a New World 26108
89 4 P's of Management 57531
90 Walt Disney: A Magical Brand 17213
91 Evaluating Advertisement Campaigns: Analyzing Customers 11127
92 Brand Manchester United : A Theatre of Dreams 11255
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12888
94 10 Reasons Why Airline Industry is Unique ? 50116
95 Role of Brand Ambassadors in Recession 11061
96 Reverse Pricing - Getting it Right ! 12316
97 Copyright & Trademark violations: Rural Marketing Success ? 15470
98 Premium Niche Marketing: Small World and Big Business 16063
99 Surrogate Advertising: Softly promoting hard products 10888
100 TATA Nano : Khushiyon Ki Chaabi 15328
101 Royal Enfield Bullet - The Indian Cult Brand ! 20846
102 Do Brands have finite lives ? 20702
103 Why Twitter is so successful ? 20288
104 M.R.P: Setting your own price ? 11010
105 The New Age Marketing Warfare ! 13470
 
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