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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16908
38 Customer Is King – Make The King Happy 24924
39 Marketing Strategies & Innovations In The Services Sector 15001
40 Segmentation Targeting & Positioning-Defining Product Lines 27569
41 Role Of Technology In Marketing 21215
42 How To Create Snob Effect In Marketing? 15175
43 Health Insurance: A Push Or A Pull Product? 11538
44 A Strategic Perspective Of Kerala Tourism 27340
45 Opportunities In Online Marketing 10627
46 Challenges Of Digital Marketing 19161
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11045
48 Then & Now - A Coke Story 14724
49 What's This App - Whatsapp Success Story! 25553
50 Flying High: What Keeps Indigo Going 11814
51 Brand Activation: Bringing Spirit Of Brands To Life 16482
52 Indian Rural Market: The Next Big Thing 24306
53 Oreo – Milky’s Favourite Cookie Turns 100 11139
54 The Happy Birds: Success Story of Angry Birds 12506
55 Tata Motors JLR - The Success Story 14927
56 An Analysis On Lux Beauty Soap 40709
57 Latest Trend In Marketing Environment: Viral Marketing 10252
58 Impact Of The ZooZoo Commercials For Value Added Services 16977
59 What Can We Learn From Strategy Games 14203
60 The Reverse of Marketing=De-Marketing 18091
61 Is There A Better Way To Sell To Rural Market 12872
62 Why & How Marketers Target Kids 16065
63 Disruptive Innovation: Strategist’s Dilemma 11489
64 Entry Strategies For Automobile Companies In African Markets 13964
65 Park Avenue I.Q: New Name In The World Of Deodorants 17149
66 Flipkart.com - The Success Saga 22307
67 Pester Power: The Influential Kids 12430
68 Destination Branding- How does it Work 13526
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15381
70 Dirty Marketing- Fighting brands unethically 11862
71 Hero Honda Rebranding to Hero MotoCorp 14768
72 Standardize or Localize- A better way to lead markets 12180
73 Critical Success Factors for Devising Strategies for Airline Players 19700
74 Mom and Pop Stores Score Over Giant Supermarkets 11664
75 Regional Aspiration Marketing- A Step Further 10995
76 Value and benefit- The customer perspective 14437
77 Merchandising- The Brand Building Strategy 10293
78 The ill-effects of Globalization 10489
79 Brand Ferrari - The Dream Machine 13417
80 Retail Industry : Boon or Bane ? 12986
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21249
82 Premium Brands- Prestige, Value and Quality 20809
83 JustDial: The Information and Business Listings Directory 24836
84 Corporate branding vs Product branding 13754
85 Sales vs Marketing - Do They complement or compete ? 29609
86 Is Advertising an art of Lying ? 16349
87 Glocalization-The McD and KFC Way ? 13182
88 Breakthrough Products: Entering a New World 25770
89 4 P's of Management 57125
90 Walt Disney: A Magical Brand 16878
91 Evaluating Advertisement Campaigns: Analyzing Customers 10851
92 Brand Manchester United : A Theatre of Dreams 10908
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12503
94 10 Reasons Why Airline Industry is Unique ? 49724
95 Role of Brand Ambassadors in Recession 10728
96 Reverse Pricing - Getting it Right ! 11951
97 Copyright & Trademark violations: Rural Marketing Success ? 15127
98 Premium Niche Marketing: Small World and Big Business 15637
99 Surrogate Advertising: Softly promoting hard products 10570
100 TATA Nano : Khushiyon Ki Chaabi 14946
101 Royal Enfield Bullet - The Indian Cult Brand ! 20400
102 Do Brands have finite lives ? 20345
103 Why Twitter is so successful ? 20035
104 M.R.P: Setting your own price ? 10725
105 The New Age Marketing Warfare ! 13172
 
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