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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17373
38 Customer Is King – Make The King Happy 25309
39 Marketing Strategies & Innovations In The Services Sector 15419
40 Segmentation Targeting & Positioning-Defining Product Lines 27977
41 Role Of Technology In Marketing 21519
42 How To Create Snob Effect In Marketing? 15588
43 Health Insurance: A Push Or A Pull Product? 11837
44 A Strategic Perspective Of Kerala Tourism 27770
45 Opportunities In Online Marketing 10968
46 Challenges Of Digital Marketing 19795
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11385
48 Then & Now - A Coke Story 15158
49 What's This App - Whatsapp Success Story! 25912
50 Flying High: What Keeps Indigo Going 12191
51 Brand Activation: Bringing Spirit Of Brands To Life 16823
52 Indian Rural Market: The Next Big Thing 24658
53 Oreo – Milky’s Favourite Cookie Turns 100 11527
54 The Happy Birds: Success Story of Angry Birds 12976
55 Tata Motors JLR - The Success Story 15427
56 An Analysis On Lux Beauty Soap 41389
57 Latest Trend In Marketing Environment: Viral Marketing 10597
58 Impact Of The ZooZoo Commercials For Value Added Services 17455
59 What Can We Learn From Strategy Games 14521
60 The Reverse of Marketing=De-Marketing 18508
61 Is There A Better Way To Sell To Rural Market 13206
62 Why & How Marketers Target Kids 16561
63 Disruptive Innovation: Strategist’s Dilemma 11823
64 Entry Strategies For Automobile Companies In African Markets 14306
65 Park Avenue I.Q: New Name In The World Of Deodorants 17562
66 Flipkart.com - The Success Saga 22724
67 Pester Power: The Influential Kids 12865
68 Destination Branding- How does it Work 13866
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15738
70 Dirty Marketing- Fighting brands unethically 12238
71 Hero Honda Rebranding to Hero MotoCorp 15303
72 Standardize or Localize- A better way to lead markets 12535
73 Critical Success Factors for Devising Strategies for Airline Players 20084
74 Mom and Pop Stores Score Over Giant Supermarkets 12086
75 Regional Aspiration Marketing- A Step Further 11389
76 Value and benefit- The customer perspective 14755
77 Merchandising- The Brand Building Strategy 10636
78 The ill-effects of Globalization 10819
79 Brand Ferrari - The Dream Machine 13783
80 Retail Industry : Boon or Bane ? 13343
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21663
82 Premium Brands- Prestige, Value and Quality 21387
83 JustDial: The Information and Business Listings Directory 25329
84 Corporate branding vs Product branding 14140
85 Sales vs Marketing - Do They complement or compete ? 30043
86 Is Advertising an art of Lying ? 16722
87 Glocalization-The McD and KFC Way ? 13579
88 Breakthrough Products: Entering a New World 26183
89 4 P's of Management 57621
90 Walt Disney: A Magical Brand 17286
91 Evaluating Advertisement Campaigns: Analyzing Customers 11198
92 Brand Manchester United : A Theatre of Dreams 11348
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12988
94 10 Reasons Why Airline Industry is Unique ? 50211
95 Role of Brand Ambassadors in Recession 11145
96 Reverse Pricing - Getting it Right ! 12400
97 Copyright & Trademark violations: Rural Marketing Success ? 15552
98 Premium Niche Marketing: Small World and Big Business 16166
99 Surrogate Advertising: Softly promoting hard products 10969
100 TATA Nano : Khushiyon Ki Chaabi 15441
101 Royal Enfield Bullet - The Indian Cult Brand ! 21020
102 Do Brands have finite lives ? 20764
103 Why Twitter is so successful ? 20346
104 M.R.P: Setting your own price ? 11082
105 The New Age Marketing Warfare ! 13551
 
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