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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16233
38 Customer Is King – Make The King Happy 24253
39 Marketing Strategies & Innovations In The Services Sector 14397
40 Segmentation Targeting & Positioning-Defining Product Lines 27064
41 Role Of Technology In Marketing 20895
42 How To Create Snob Effect In Marketing? 14685
43 Health Insurance: A Push Or A Pull Product? 11177
44 A Strategic Perspective Of Kerala Tourism 26777
45 Opportunities In Online Marketing 10304
46 Challenges Of Digital Marketing 18495
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10632
48 Then & Now - A Coke Story 14280
49 What's This App - Whatsapp Success Story! 25218
50 Flying High: What Keeps Indigo Going 11259
51 Brand Activation: Bringing Spirit Of Brands To Life 16047
52 Indian Rural Market: The Next Big Thing 23958
53 Oreo – Milky’s Favourite Cookie Turns 100 10715
54 The Happy Birds: Success Story of Angry Birds 11821
55 Tata Motors JLR - The Success Story 14417
56 An Analysis On Lux Beauty Soap 39688
57 Latest Trend In Marketing Environment: Viral Marketing 9917
58 Impact Of The ZooZoo Commercials For Value Added Services 16375
59 What Can We Learn From Strategy Games 13900
60 The Reverse of Marketing=De-Marketing 17413
61 Is There A Better Way To Sell To Rural Market 12407
62 Why & How Marketers Target Kids 15415
63 Disruptive Innovation: Strategist’s Dilemma 10872
64 Entry Strategies For Automobile Companies In African Markets 13617
65 Park Avenue I.Q: New Name In The World Of Deodorants 16749
66 Flipkart.com - The Success Saga 21741
67 Pester Power: The Influential Kids 11977
68 Destination Branding- How does it Work 13195
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14899
70 Dirty Marketing- Fighting brands unethically 11353
71 Hero Honda Rebranding to Hero MotoCorp 14126
72 Standardize or Localize- A better way to lead markets 11758
73 Critical Success Factors for Devising Strategies for Airline Players 19092
74 Mom and Pop Stores Score Over Giant Supermarkets 11231
75 Regional Aspiration Marketing- A Step Further 10587
76 Value and benefit- The customer perspective 14133
77 Merchandising- The Brand Building Strategy 9965
78 The ill-effects of Globalization 10203
79 Brand Ferrari - The Dream Machine 12997
80 Retail Industry : Boon or Bane ? 12630
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20758
82 Premium Brands- Prestige, Value and Quality 19942
83 JustDial: The Information and Business Listings Directory 24048
84 Corporate branding vs Product branding 13381
85 Sales vs Marketing - Do They complement or compete ? 29007
86 Is Advertising an art of Lying ? 15977
87 Glocalization-The McD and KFC Way ? 12647
88 Breakthrough Products: Entering a New World 25265
89 4 P's of Management 56507
90 Walt Disney: A Magical Brand 16347
91 Evaluating Advertisement Campaigns: Analyzing Customers 10423
92 Brand Manchester United : A Theatre of Dreams 10461
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12149
94 10 Reasons Why Airline Industry is Unique ? 49052
95 Role of Brand Ambassadors in Recession 10282
96 Reverse Pricing - Getting it Right ! 11515
97 Copyright & Trademark violations: Rural Marketing Success ? 14743
98 Premium Niche Marketing: Small World and Big Business 15071
99 Surrogate Advertising: Softly promoting hard products 10245
100 TATA Nano : Khushiyon Ki Chaabi 14395
101 Royal Enfield Bullet - The Indian Cult Brand ! 19829
102 Do Brands have finite lives ? 19920
103 Why Twitter is so successful ? 19604
104 M.R.P: Setting your own price ? 10277
105 The New Age Marketing Warfare ! 12763
 
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