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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16560
38 Customer Is King – Make The King Happy 24511
39 Marketing Strategies & Innovations In The Services Sector 14647
40 Segmentation Targeting & Positioning-Defining Product Lines 27286
41 Role Of Technology In Marketing 21031
42 How To Create Snob Effect In Marketing? 14913
43 Health Insurance: A Push Or A Pull Product? 11280
44 A Strategic Perspective Of Kerala Tourism 27028
45 Opportunities In Online Marketing 10436
46 Challenges Of Digital Marketing 18739
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10803
48 Then & Now - A Coke Story 14477
49 What's This App - Whatsapp Success Story! 25356
50 Flying High: What Keeps Indigo Going 11530
51 Brand Activation: Bringing Spirit Of Brands To Life 16239
52 Indian Rural Market: The Next Big Thing 24104
53 Oreo – Milky’s Favourite Cookie Turns 100 10898
54 The Happy Birds: Success Story of Angry Birds 12078
55 Tata Motors JLR - The Success Story 14644
56 An Analysis On Lux Beauty Soap 40110
57 Latest Trend In Marketing Environment: Viral Marketing 10068
58 Impact Of The ZooZoo Commercials For Value Added Services 16668
59 What Can We Learn From Strategy Games 14037
60 The Reverse of Marketing=De-Marketing 17682
61 Is There A Better Way To Sell To Rural Market 12556
62 Why & How Marketers Target Kids 15724
63 Disruptive Innovation: Strategist’s Dilemma 11186
64 Entry Strategies For Automobile Companies In African Markets 13783
65 Park Avenue I.Q: New Name In The World Of Deodorants 16928
66 Flipkart.com - The Success Saga 22001
67 Pester Power: The Influential Kids 12156
68 Destination Branding- How does it Work 13331
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15133
70 Dirty Marketing- Fighting brands unethically 11591
71 Hero Honda Rebranding to Hero MotoCorp 14418
72 Standardize or Localize- A better way to lead markets 11886
73 Critical Success Factors for Devising Strategies for Airline Players 19320
74 Mom and Pop Stores Score Over Giant Supermarkets 11437
75 Regional Aspiration Marketing- A Step Further 10768
76 Value and benefit- The customer perspective 14255
77 Merchandising- The Brand Building Strategy 10104
78 The ill-effects of Globalization 10318
79 Brand Ferrari - The Dream Machine 13146
80 Retail Industry : Boon or Bane ? 12787
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20972
82 Premium Brands- Prestige, Value and Quality 20331
83 JustDial: The Information and Business Listings Directory 24364
84 Corporate branding vs Product branding 13511
85 Sales vs Marketing - Do They complement or compete ? 29273
86 Is Advertising an art of Lying ? 16133
87 Glocalization-The McD and KFC Way ? 12909
88 Breakthrough Products: Entering a New World 25506
89 4 P's of Management 56778
90 Walt Disney: A Magical Brand 16599
91 Evaluating Advertisement Campaigns: Analyzing Customers 10592
92 Brand Manchester United : A Theatre of Dreams 10640
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12275
94 10 Reasons Why Airline Industry is Unique ? 49307
95 Role of Brand Ambassadors in Recession 10417
96 Reverse Pricing - Getting it Right ! 11692
97 Copyright & Trademark violations: Rural Marketing Success ? 14893
98 Premium Niche Marketing: Small World and Big Business 15301
99 Surrogate Advertising: Softly promoting hard products 10376
100 TATA Nano : Khushiyon Ki Chaabi 14665
101 Royal Enfield Bullet - The Indian Cult Brand ! 20095
102 Do Brands have finite lives ? 20113
103 Why Twitter is so successful ? 19761
104 M.R.P: Setting your own price ? 10493
105 The New Age Marketing Warfare ! 12952
 
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