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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17368
38 Customer Is King – Make The King Happy 25305
39 Marketing Strategies & Innovations In The Services Sector 15415
40 Segmentation Targeting & Positioning-Defining Product Lines 27975
41 Role Of Technology In Marketing 21516
42 How To Create Snob Effect In Marketing? 15583
43 Health Insurance: A Push Or A Pull Product? 11832
44 A Strategic Perspective Of Kerala Tourism 27765
45 Opportunities In Online Marketing 10966
46 Challenges Of Digital Marketing 19791
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11380
48 Then & Now - A Coke Story 15154
49 What's This App - Whatsapp Success Story! 25909
50 Flying High: What Keeps Indigo Going 12185
51 Brand Activation: Bringing Spirit Of Brands To Life 16816
52 Indian Rural Market: The Next Big Thing 24650
53 Oreo – Milky’s Favourite Cookie Turns 100 11521
54 The Happy Birds: Success Story of Angry Birds 12972
55 Tata Motors JLR - The Success Story 15421
56 An Analysis On Lux Beauty Soap 41378
57 Latest Trend In Marketing Environment: Viral Marketing 10591
58 Impact Of The ZooZoo Commercials For Value Added Services 17451
59 What Can We Learn From Strategy Games 14517
60 The Reverse of Marketing=De-Marketing 18504
61 Is There A Better Way To Sell To Rural Market 13202
62 Why & How Marketers Target Kids 16555
63 Disruptive Innovation: Strategist’s Dilemma 11819
64 Entry Strategies For Automobile Companies In African Markets 14303
65 Park Avenue I.Q: New Name In The World Of Deodorants 17559
66 Flipkart.com - The Success Saga 22721
67 Pester Power: The Influential Kids 12859
68 Destination Branding- How does it Work 13861
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15734
70 Dirty Marketing- Fighting brands unethically 12235
71 Hero Honda Rebranding to Hero MotoCorp 15297
72 Standardize or Localize- A better way to lead markets 12532
73 Critical Success Factors for Devising Strategies for Airline Players 20079
74 Mom and Pop Stores Score Over Giant Supermarkets 12081
75 Regional Aspiration Marketing- A Step Further 11385
76 Value and benefit- The customer perspective 14751
77 Merchandising- The Brand Building Strategy 10634
78 The ill-effects of Globalization 10814
79 Brand Ferrari - The Dream Machine 13779
80 Retail Industry : Boon or Bane ? 13339
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21659
82 Premium Brands- Prestige, Value and Quality 21379
83 JustDial: The Information and Business Listings Directory 25320
84 Corporate branding vs Product branding 14135
85 Sales vs Marketing - Do They complement or compete ? 30041
86 Is Advertising an art of Lying ? 16717
87 Glocalization-The McD and KFC Way ? 13575
88 Breakthrough Products: Entering a New World 26180
89 4 P's of Management 57618
90 Walt Disney: A Magical Brand 17283
91 Evaluating Advertisement Campaigns: Analyzing Customers 11194
92 Brand Manchester United : A Theatre of Dreams 11341
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12982
94 10 Reasons Why Airline Industry is Unique ? 50207
95 Role of Brand Ambassadors in Recession 11139
96 Reverse Pricing - Getting it Right ! 12396
97 Copyright & Trademark violations: Rural Marketing Success ? 15545
98 Premium Niche Marketing: Small World and Big Business 16160
99 Surrogate Advertising: Softly promoting hard products 10964
100 TATA Nano : Khushiyon Ki Chaabi 15435
101 Royal Enfield Bullet - The Indian Cult Brand ! 21008
102 Do Brands have finite lives ? 20762
103 Why Twitter is so successful ? 20342
104 M.R.P: Setting your own price ? 11078
105 The New Age Marketing Warfare ! 13543
 
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