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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17178
38 Customer Is King – Make The King Happy 25140
39 Marketing Strategies & Innovations In The Services Sector 15245
40 Segmentation Targeting & Positioning-Defining Product Lines 27783
41 Role Of Technology In Marketing 21382
42 How To Create Snob Effect In Marketing? 15373
43 Health Insurance: A Push Or A Pull Product? 11695
44 A Strategic Perspective Of Kerala Tourism 27580
45 Opportunities In Online Marketing 10808
46 Challenges Of Digital Marketing 19551
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11220
48 Then & Now - A Coke Story 14934
49 What's This App - Whatsapp Success Story! 25748
50 Flying High: What Keeps Indigo Going 12014
51 Brand Activation: Bringing Spirit Of Brands To Life 16663
52 Indian Rural Market: The Next Big Thing 24485
53 Oreo – Milky’s Favourite Cookie Turns 100 11333
54 The Happy Birds: Success Story of Angry Birds 12762
55 Tata Motors JLR - The Success Story 15215
56 An Analysis On Lux Beauty Soap 41096
57 Latest Trend In Marketing Environment: Viral Marketing 10415
58 Impact Of The ZooZoo Commercials For Value Added Services 17287
59 What Can We Learn From Strategy Games 14375
60 The Reverse of Marketing=De-Marketing 18316
61 Is There A Better Way To Sell To Rural Market 13047
62 Why & How Marketers Target Kids 16356
63 Disruptive Innovation: Strategist’s Dilemma 11669
64 Entry Strategies For Automobile Companies In African Markets 14148
65 Park Avenue I.Q: New Name In The World Of Deodorants 17389
66 Flipkart.com - The Success Saga 22536
67 Pester Power: The Influential Kids 12668
68 Destination Branding- How does it Work 13699
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15564
70 Dirty Marketing- Fighting brands unethically 12061
71 Hero Honda Rebranding to Hero MotoCorp 15007
72 Standardize or Localize- A better way to lead markets 12381
73 Critical Success Factors for Devising Strategies for Airline Players 19919
74 Mom and Pop Stores Score Over Giant Supermarkets 11852
75 Regional Aspiration Marketing- A Step Further 11229
76 Value and benefit- The customer perspective 14605
77 Merchandising- The Brand Building Strategy 10483
78 The ill-effects of Globalization 10666
79 Brand Ferrari - The Dream Machine 13597
80 Retail Industry : Boon or Bane ? 13180
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21474
82 Premium Brands- Prestige, Value and Quality 21105
83 JustDial: The Information and Business Listings Directory 25120
84 Corporate branding vs Product branding 13971
85 Sales vs Marketing - Do They complement or compete ? 29864
86 Is Advertising an art of Lying ? 16539
87 Glocalization-The McD and KFC Way ? 13395
88 Breakthrough Products: Entering a New World 26005
89 4 P's of Management 57430
90 Walt Disney: A Magical Brand 17115
91 Evaluating Advertisement Campaigns: Analyzing Customers 11034
92 Brand Manchester United : A Theatre of Dreams 11155
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12743
94 10 Reasons Why Airline Industry is Unique ? 49995
95 Role of Brand Ambassadors in Recession 10968
96 Reverse Pricing - Getting it Right ! 12208
97 Copyright & Trademark violations: Rural Marketing Success ? 15365
98 Premium Niche Marketing: Small World and Big Business 15945
99 Surrogate Advertising: Softly promoting hard products 10791
100 TATA Nano : Khushiyon Ki Chaabi 15212
101 Royal Enfield Bullet - The Indian Cult Brand ! 20662
102 Do Brands have finite lives ? 20623
103 Why Twitter is so successful ? 20217
104 M.R.P: Setting your own price ? 10925
105 The New Age Marketing Warfare ! 13383
 
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