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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17306
38 Customer Is King – Make The King Happy 25241
39 Marketing Strategies & Innovations In The Services Sector 15360
40 Segmentation Targeting & Positioning-Defining Product Lines 27911
41 Role Of Technology In Marketing 21469
42 How To Create Snob Effect In Marketing? 15509
43 Health Insurance: A Push Or A Pull Product? 11780
44 A Strategic Perspective Of Kerala Tourism 27705
45 Opportunities In Online Marketing 10913
46 Challenges Of Digital Marketing 19708
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11322
48 Then & Now - A Coke Story 15071
49 What's This App - Whatsapp Success Story! 25849
50 Flying High: What Keeps Indigo Going 12113
51 Brand Activation: Bringing Spirit Of Brands To Life 16768
52 Indian Rural Market: The Next Big Thing 24579
53 Oreo – Milky’s Favourite Cookie Turns 100 11445
54 The Happy Birds: Success Story of Angry Birds 12905
55 Tata Motors JLR - The Success Story 15359
56 An Analysis On Lux Beauty Soap 41251
57 Latest Trend In Marketing Environment: Viral Marketing 10514
58 Impact Of The ZooZoo Commercials For Value Added Services 17391
59 What Can We Learn From Strategy Games 14477
60 The Reverse of Marketing=De-Marketing 18431
61 Is There A Better Way To Sell To Rural Market 13145
62 Why & How Marketers Target Kids 16486
63 Disruptive Innovation: Strategist’s Dilemma 11772
64 Entry Strategies For Automobile Companies In African Markets 14252
65 Park Avenue I.Q: New Name In The World Of Deodorants 17495
66 Flipkart.com - The Success Saga 22661
67 Pester Power: The Influential Kids 12794
68 Destination Branding- How does it Work 13811
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15664
70 Dirty Marketing- Fighting brands unethically 12179
71 Hero Honda Rebranding to Hero MotoCorp 15199
72 Standardize or Localize- A better way to lead markets 12479
73 Critical Success Factors for Devising Strategies for Airline Players 20028
74 Mom and Pop Stores Score Over Giant Supermarkets 11989
75 Regional Aspiration Marketing- A Step Further 11331
76 Value and benefit- The customer perspective 14700
77 Merchandising- The Brand Building Strategy 10587
78 The ill-effects of Globalization 10766
79 Brand Ferrari - The Dream Machine 13721
80 Retail Industry : Boon or Bane ? 13291
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21598
82 Premium Brands- Prestige, Value and Quality 21269
83 JustDial: The Information and Business Listings Directory 25248
84 Corporate branding vs Product branding 14083
85 Sales vs Marketing - Do They complement or compete ? 29982
86 Is Advertising an art of Lying ? 16653
87 Glocalization-The McD and KFC Way ? 13508
88 Breakthrough Products: Entering a New World 26123
89 4 P's of Management 57551
90 Walt Disney: A Magical Brand 17231
91 Evaluating Advertisement Campaigns: Analyzing Customers 11146
92 Brand Manchester United : A Theatre of Dreams 11272
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12903
94 10 Reasons Why Airline Industry is Unique ? 50137
95 Role of Brand Ambassadors in Recession 11078
96 Reverse Pricing - Getting it Right ! 12332
97 Copyright & Trademark violations: Rural Marketing Success ? 15488
98 Premium Niche Marketing: Small World and Big Business 16085
99 Surrogate Advertising: Softly promoting hard products 10903
100 TATA Nano : Khushiyon Ki Chaabi 15352
101 Royal Enfield Bullet - The Indian Cult Brand ! 20891
102 Do Brands have finite lives ? 20713
103 Why Twitter is so successful ? 20302
104 M.R.P: Setting your own price ? 11025
105 The New Age Marketing Warfare ! 13490
 
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