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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16231
38 Customer Is King – Make The King Happy 24251
39 Marketing Strategies & Innovations In The Services Sector 14395
40 Segmentation Targeting & Positioning-Defining Product Lines 27063
41 Role Of Technology In Marketing 20892
42 How To Create Snob Effect In Marketing? 14684
43 Health Insurance: A Push Or A Pull Product? 11177
44 A Strategic Perspective Of Kerala Tourism 26777
45 Opportunities In Online Marketing 10303
46 Challenges Of Digital Marketing 18494
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10631
48 Then & Now - A Coke Story 14278
49 What's This App - Whatsapp Success Story! 25218
50 Flying High: What Keeps Indigo Going 11259
51 Brand Activation: Bringing Spirit Of Brands To Life 16047
52 Indian Rural Market: The Next Big Thing 23956
53 Oreo – Milky’s Favourite Cookie Turns 100 10715
54 The Happy Birds: Success Story of Angry Birds 11819
55 Tata Motors JLR - The Success Story 14417
56 An Analysis On Lux Beauty Soap 39685
57 Latest Trend In Marketing Environment: Viral Marketing 9916
58 Impact Of The ZooZoo Commercials For Value Added Services 16374
59 What Can We Learn From Strategy Games 13900
60 The Reverse of Marketing=De-Marketing 17412
61 Is There A Better Way To Sell To Rural Market 12405
62 Why & How Marketers Target Kids 15414
63 Disruptive Innovation: Strategist’s Dilemma 10870
64 Entry Strategies For Automobile Companies In African Markets 13617
65 Park Avenue I.Q: New Name In The World Of Deodorants 16749
66 Flipkart.com - The Success Saga 21738
67 Pester Power: The Influential Kids 11973
68 Destination Branding- How does it Work 13195
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14898
70 Dirty Marketing- Fighting brands unethically 11353
71 Hero Honda Rebranding to Hero MotoCorp 14126
72 Standardize or Localize- A better way to lead markets 11758
73 Critical Success Factors for Devising Strategies for Airline Players 19091
74 Mom and Pop Stores Score Over Giant Supermarkets 11230
75 Regional Aspiration Marketing- A Step Further 10587
76 Value and benefit- The customer perspective 14133
77 Merchandising- The Brand Building Strategy 9964
78 The ill-effects of Globalization 10203
79 Brand Ferrari - The Dream Machine 12996
80 Retail Industry : Boon or Bane ? 12629
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20757
82 Premium Brands- Prestige, Value and Quality 19940
83 JustDial: The Information and Business Listings Directory 24044
84 Corporate branding vs Product branding 13381
85 Sales vs Marketing - Do They complement or compete ? 29006
86 Is Advertising an art of Lying ? 15975
87 Glocalization-The McD and KFC Way ? 12645
88 Breakthrough Products: Entering a New World 25264
89 4 P's of Management 56506
90 Walt Disney: A Magical Brand 16345
91 Evaluating Advertisement Campaigns: Analyzing Customers 10423
92 Brand Manchester United : A Theatre of Dreams 10460
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12149
94 10 Reasons Why Airline Industry is Unique ? 49052
95 Role of Brand Ambassadors in Recession 10281
96 Reverse Pricing - Getting it Right ! 11513
97 Copyright & Trademark violations: Rural Marketing Success ? 14741
98 Premium Niche Marketing: Small World and Big Business 15069
99 Surrogate Advertising: Softly promoting hard products 10245
100 TATA Nano : Khushiyon Ki Chaabi 14394
101 Royal Enfield Bullet - The Indian Cult Brand ! 19826
102 Do Brands have finite lives ? 19920
103 Why Twitter is so successful ? 19604
104 M.R.P: Setting your own price ? 10275
105 The New Age Marketing Warfare ! 12763
 
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