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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16707
38 Customer Is King – Make The King Happy 24728
39 Marketing Strategies & Innovations In The Services Sector 14787
40 Segmentation Targeting & Positioning-Defining Product Lines 27389
41 Role Of Technology In Marketing 21096
42 How To Create Snob Effect In Marketing? 15010
43 Health Insurance: A Push Or A Pull Product? 11426
44 A Strategic Perspective Of Kerala Tourism 27148
45 Opportunities In Online Marketing 10492
46 Challenges Of Digital Marketing 18878
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10892
48 Then & Now - A Coke Story 14575
49 What's This App - Whatsapp Success Story! 25431
50 Flying High: What Keeps Indigo Going 11638
51 Brand Activation: Bringing Spirit Of Brands To Life 16350
52 Indian Rural Market: The Next Big Thing 24178
53 Oreo – Milky’s Favourite Cookie Turns 100 10994
54 The Happy Birds: Success Story of Angry Birds 12309
55 Tata Motors JLR - The Success Story 14762
56 An Analysis On Lux Beauty Soap 40361
57 Latest Trend In Marketing Environment: Viral Marketing 10134
58 Impact Of The ZooZoo Commercials For Value Added Services 16790
59 What Can We Learn From Strategy Games 14091
60 The Reverse of Marketing=De-Marketing 17894
61 Is There A Better Way To Sell To Rural Market 12728
62 Why & How Marketers Target Kids 15857
63 Disruptive Innovation: Strategist’s Dilemma 11299
64 Entry Strategies For Automobile Companies In African Markets 13844
65 Park Avenue I.Q: New Name In The World Of Deodorants 17003
66 Flipkart.com - The Success Saga 22100
67 Pester Power: The Influential Kids 12244
68 Destination Branding- How does it Work 13405
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15235
70 Dirty Marketing- Fighting brands unethically 11694
71 Hero Honda Rebranding to Hero MotoCorp 14571
72 Standardize or Localize- A better way to lead markets 12052
73 Critical Success Factors for Devising Strategies for Airline Players 19516
74 Mom and Pop Stores Score Over Giant Supermarkets 11523
75 Regional Aspiration Marketing- A Step Further 10854
76 Value and benefit- The customer perspective 14329
77 Merchandising- The Brand Building Strategy 10171
78 The ill-effects of Globalization 10376
79 Brand Ferrari - The Dream Machine 13300
80 Retail Industry : Boon or Bane ? 12873
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21087
82 Premium Brands- Prestige, Value and Quality 20524
83 JustDial: The Information and Business Listings Directory 24555
84 Corporate branding vs Product branding 13592
85 Sales vs Marketing - Do They complement or compete ? 29410
86 Is Advertising an art of Lying ? 16219
87 Glocalization-The McD and KFC Way ? 13023
88 Breakthrough Products: Entering a New World 25602
89 4 P's of Management 56920
90 Walt Disney: A Magical Brand 16717
91 Evaluating Advertisement Campaigns: Analyzing Customers 10694
92 Brand Manchester United : A Theatre of Dreams 10733
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12363
94 10 Reasons Why Airline Industry is Unique ? 49512
95 Role of Brand Ambassadors in Recession 10583
96 Reverse Pricing - Getting it Right ! 11794
97 Copyright & Trademark violations: Rural Marketing Success ? 14981
98 Premium Niche Marketing: Small World and Big Business 15421
99 Surrogate Advertising: Softly promoting hard products 10449
100 TATA Nano : Khushiyon Ki Chaabi 14780
101 Royal Enfield Bullet - The Indian Cult Brand ! 20231
102 Do Brands have finite lives ? 20197
103 Why Twitter is so successful ? 19914
104 M.R.P: Setting your own price ? 10594
105 The New Age Marketing Warfare ! 13034
 
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