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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17030
38 Customer Is King – Make The King Happy 25022
39 Marketing Strategies & Innovations In The Services Sector 15124
40 Segmentation Targeting & Positioning-Defining Product Lines 27665
41 Role Of Technology In Marketing 21288
42 How To Create Snob Effect In Marketing? 15267
43 Health Insurance: A Push Or A Pull Product? 11608
44 A Strategic Perspective Of Kerala Tourism 27446
45 Opportunities In Online Marketing 10710
46 Challenges Of Digital Marketing 19341
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11119
48 Then & Now - A Coke Story 14819
49 What's This App - Whatsapp Success Story! 25640
50 Flying High: What Keeps Indigo Going 11903
51 Brand Activation: Bringing Spirit Of Brands To Life 16557
52 Indian Rural Market: The Next Big Thing 24375
53 Oreo – Milky’s Favourite Cookie Turns 100 11224
54 The Happy Birds: Success Story of Angry Birds 12618
55 Tata Motors JLR - The Success Story 15062
56 An Analysis On Lux Beauty Soap 40908
57 Latest Trend In Marketing Environment: Viral Marketing 10322
58 Impact Of The ZooZoo Commercials For Value Added Services 17157
59 What Can We Learn From Strategy Games 14279
60 The Reverse of Marketing=De-Marketing 18195
61 Is There A Better Way To Sell To Rural Market 12948
62 Why & How Marketers Target Kids 16208
63 Disruptive Innovation: Strategist’s Dilemma 11565
64 Entry Strategies For Automobile Companies In African Markets 14043
65 Park Avenue I.Q: New Name In The World Of Deodorants 17252
66 Flipkart.com - The Success Saga 22406
67 Pester Power: The Influential Kids 12545
68 Destination Branding- How does it Work 13599
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15460
70 Dirty Marketing- Fighting brands unethically 11944
71 Hero Honda Rebranding to Hero MotoCorp 14871
72 Standardize or Localize- A better way to lead markets 12261
73 Critical Success Factors for Devising Strategies for Airline Players 19799
74 Mom and Pop Stores Score Over Giant Supermarkets 11745
75 Regional Aspiration Marketing- A Step Further 11106
76 Value and benefit- The customer perspective 14508
77 Merchandising- The Brand Building Strategy 10376
78 The ill-effects of Globalization 10568
79 Brand Ferrari - The Dream Machine 13496
80 Retail Industry : Boon or Bane ? 13069
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21348
82 Premium Brands- Prestige, Value and Quality 20952
83 JustDial: The Information and Business Listings Directory 24987
84 Corporate branding vs Product branding 13841
85 Sales vs Marketing - Do They complement or compete ? 29725
86 Is Advertising an art of Lying ? 16432
87 Glocalization-The McD and KFC Way ? 13278
88 Breakthrough Products: Entering a New World 25886
89 4 P's of Management 57281
90 Walt Disney: A Magical Brand 16987
91 Evaluating Advertisement Campaigns: Analyzing Customers 10926
92 Brand Manchester United : A Theatre of Dreams 11018
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12616
94 10 Reasons Why Airline Industry is Unique ? 49839
95 Role of Brand Ambassadors in Recession 10833
96 Reverse Pricing - Getting it Right ! 12058
97 Copyright & Trademark violations: Rural Marketing Success ? 15221
98 Premium Niche Marketing: Small World and Big Business 15777
99 Surrogate Advertising: Softly promoting hard products 10661
100 TATA Nano : Khushiyon Ki Chaabi 15056
101 Royal Enfield Bullet - The Indian Cult Brand ! 20501
102 Do Brands have finite lives ? 20489
103 Why Twitter is so successful ? 20115
104 M.R.P: Setting your own price ? 10808
105 The New Age Marketing Warfare ! 13267
 
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