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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17213
38 Customer Is King – Make The King Happy 25169
39 Marketing Strategies & Innovations In The Services Sector 15274
40 Segmentation Targeting & Positioning-Defining Product Lines 27818
41 Role Of Technology In Marketing 21401
42 How To Create Snob Effect In Marketing? 15400
43 Health Insurance: A Push Or A Pull Product? 11717
44 A Strategic Perspective Of Kerala Tourism 27609
45 Opportunities In Online Marketing 10837
46 Challenges Of Digital Marketing 19589
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11243
48 Then & Now - A Coke Story 14971
49 What's This App - Whatsapp Success Story! 25769
50 Flying High: What Keeps Indigo Going 12039
51 Brand Activation: Bringing Spirit Of Brands To Life 16685
52 Indian Rural Market: The Next Big Thing 24502
53 Oreo – Milky’s Favourite Cookie Turns 100 11365
54 The Happy Birds: Success Story of Angry Birds 12791
55 Tata Motors JLR - The Success Story 15251
56 An Analysis On Lux Beauty Soap 41135
57 Latest Trend In Marketing Environment: Viral Marketing 10438
58 Impact Of The ZooZoo Commercials For Value Added Services 17318
59 What Can We Learn From Strategy Games 14404
60 The Reverse of Marketing=De-Marketing 18349
61 Is There A Better Way To Sell To Rural Market 13071
62 Why & How Marketers Target Kids 16388
63 Disruptive Innovation: Strategist’s Dilemma 11693
64 Entry Strategies For Automobile Companies In African Markets 14177
65 Park Avenue I.Q: New Name In The World Of Deodorants 17412
66 Flipkart.com - The Success Saga 22568
67 Pester Power: The Influential Kids 12694
68 Destination Branding- How does it Work 13728
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15590
70 Dirty Marketing- Fighting brands unethically 12089
71 Hero Honda Rebranding to Hero MotoCorp 15043
72 Standardize or Localize- A better way to lead markets 12404
73 Critical Success Factors for Devising Strategies for Airline Players 19945
74 Mom and Pop Stores Score Over Giant Supermarkets 11877
75 Regional Aspiration Marketing- A Step Further 11257
76 Value and benefit- The customer perspective 14630
77 Merchandising- The Brand Building Strategy 10507
78 The ill-effects of Globalization 10692
79 Brand Ferrari - The Dream Machine 13625
80 Retail Industry : Boon or Bane ? 13205
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21499
82 Premium Brands- Prestige, Value and Quality 21144
83 JustDial: The Information and Business Listings Directory 25159
84 Corporate branding vs Product branding 13997
85 Sales vs Marketing - Do They complement or compete ? 29891
86 Is Advertising an art of Lying ? 16567
87 Glocalization-The McD and KFC Way ? 13424
88 Breakthrough Products: Entering a New World 26037
89 4 P's of Management 57462
90 Walt Disney: A Magical Brand 17139
91 Evaluating Advertisement Campaigns: Analyzing Customers 11063
92 Brand Manchester United : A Theatre of Dreams 11186
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12794
94 10 Reasons Why Airline Industry is Unique ? 50030
95 Role of Brand Ambassadors in Recession 10991
96 Reverse Pricing - Getting it Right ! 12235
97 Copyright & Trademark violations: Rural Marketing Success ? 15394
98 Premium Niche Marketing: Small World and Big Business 15975
99 Surrogate Advertising: Softly promoting hard products 10821
100 TATA Nano : Khushiyon Ki Chaabi 15241
101 Royal Enfield Bullet - The Indian Cult Brand ! 20700
102 Do Brands have finite lives ? 20647
103 Why Twitter is so successful ? 20241
104 M.R.P: Setting your own price ? 10952
105 The New Age Marketing Warfare ! 13407
 
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