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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17083
38 Customer Is King – Make The King Happy 25068
39 Marketing Strategies & Innovations In The Services Sector 15172
40 Segmentation Targeting & Positioning-Defining Product Lines 27708
41 Role Of Technology In Marketing 21330
42 How To Create Snob Effect In Marketing? 15311
43 Health Insurance: A Push Or A Pull Product? 11641
44 A Strategic Perspective Of Kerala Tourism 27501
45 Opportunities In Online Marketing 10750
46 Challenges Of Digital Marketing 19429
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11154
48 Then & Now - A Coke Story 14864
49 What's This App - Whatsapp Success Story! 25680
50 Flying High: What Keeps Indigo Going 11947
51 Brand Activation: Bringing Spirit Of Brands To Life 16592
52 Indian Rural Market: The Next Big Thing 24426
53 Oreo – Milky’s Favourite Cookie Turns 100 11276
54 The Happy Birds: Success Story of Angry Birds 12680
55 Tata Motors JLR - The Success Story 15134
56 An Analysis On Lux Beauty Soap 40984
57 Latest Trend In Marketing Environment: Viral Marketing 10364
58 Impact Of The ZooZoo Commercials For Value Added Services 17220
59 What Can We Learn From Strategy Games 14318
60 The Reverse of Marketing=De-Marketing 18242
61 Is There A Better Way To Sell To Rural Market 12997
62 Why & How Marketers Target Kids 16282
63 Disruptive Innovation: Strategist’s Dilemma 11609
64 Entry Strategies For Automobile Companies In African Markets 14086
65 Park Avenue I.Q: New Name In The World Of Deodorants 17310
66 Flipkart.com - The Success Saga 22455
67 Pester Power: The Influential Kids 12592
68 Destination Branding- How does it Work 13638
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15506
70 Dirty Marketing- Fighting brands unethically 11999
71 Hero Honda Rebranding to Hero MotoCorp 14922
72 Standardize or Localize- A better way to lead markets 12307
73 Critical Success Factors for Devising Strategies for Airline Players 19847
74 Mom and Pop Stores Score Over Giant Supermarkets 11793
75 Regional Aspiration Marketing- A Step Further 11158
76 Value and benefit- The customer perspective 14550
77 Merchandising- The Brand Building Strategy 10418
78 The ill-effects of Globalization 10609
79 Brand Ferrari - The Dream Machine 13543
80 Retail Industry : Boon or Bane ? 13125
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21399
82 Premium Brands- Prestige, Value and Quality 21008
83 JustDial: The Information and Business Listings Directory 25040
84 Corporate branding vs Product branding 13904
85 Sales vs Marketing - Do They complement or compete ? 29799
86 Is Advertising an art of Lying ? 16480
87 Glocalization-The McD and KFC Way ? 13329
88 Breakthrough Products: Entering a New World 25936
89 4 P's of Management 57355
90 Walt Disney: A Magical Brand 17050
91 Evaluating Advertisement Campaigns: Analyzing Customers 10967
92 Brand Manchester United : A Theatre of Dreams 11068
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12667
94 10 Reasons Why Airline Industry is Unique ? 49893
95 Role of Brand Ambassadors in Recession 10885
96 Reverse Pricing - Getting it Right ! 12109
97 Copyright & Trademark violations: Rural Marketing Success ? 15277
98 Premium Niche Marketing: Small World and Big Business 15836
99 Surrogate Advertising: Softly promoting hard products 10706
100 TATA Nano : Khushiyon Ki Chaabi 15107
101 Royal Enfield Bullet - The Indian Cult Brand ! 20551
102 Do Brands have finite lives ? 20559
103 Why Twitter is so successful ? 20157
104 M.R.P: Setting your own price ? 10850
105 The New Age Marketing Warfare ! 13312
 
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