1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16273
38 Customer Is King – Make The King Happy 24290
39 Marketing Strategies & Innovations In The Services Sector 14429
40 Segmentation Targeting & Positioning-Defining Product Lines 27096
41 Role Of Technology In Marketing 20917
42 How To Create Snob Effect In Marketing? 14713
43 Health Insurance: A Push Or A Pull Product? 11196
44 A Strategic Perspective Of Kerala Tourism 26813
45 Opportunities In Online Marketing 10329
46 Challenges Of Digital Marketing 18531
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10663
48 Then & Now - A Coke Story 14307
49 What's This App - Whatsapp Success Story! 25239
50 Flying High: What Keeps Indigo Going 11294
51 Brand Activation: Bringing Spirit Of Brands To Life 16065
52 Indian Rural Market: The Next Big Thing 23977
53 Oreo – Milky’s Favourite Cookie Turns 100 10738
54 The Happy Birds: Success Story of Angry Birds 11848
55 Tata Motors JLR - The Success Story 14447
56 An Analysis On Lux Beauty Soap 39725
57 Latest Trend In Marketing Environment: Viral Marketing 9936
58 Impact Of The ZooZoo Commercials For Value Added Services 16415
59 What Can We Learn From Strategy Games 13919
60 The Reverse of Marketing=De-Marketing 17450
61 Is There A Better Way To Sell To Rural Market 12429
62 Why & How Marketers Target Kids 15454
63 Disruptive Innovation: Strategist’s Dilemma 10897
64 Entry Strategies For Automobile Companies In African Markets 13637
65 Park Avenue I.Q: New Name In The World Of Deodorants 16770
66 Flipkart.com - The Success Saga 21771
67 Pester Power: The Influential Kids 12001
68 Destination Branding- How does it Work 13211
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14930
70 Dirty Marketing- Fighting brands unethically 11388
71 Hero Honda Rebranding to Hero MotoCorp 14161
72 Standardize or Localize- A better way to lead markets 11776
73 Critical Success Factors for Devising Strategies for Airline Players 19122
74 Mom and Pop Stores Score Over Giant Supermarkets 11256
75 Regional Aspiration Marketing- A Step Further 10609
76 Value and benefit- The customer perspective 14148
77 Merchandising- The Brand Building Strategy 9982
78 The ill-effects of Globalization 10217
79 Brand Ferrari - The Dream Machine 13017
80 Retail Industry : Boon or Bane ? 12654
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20795
82 Premium Brands- Prestige, Value and Quality 20001
83 JustDial: The Information and Business Listings Directory 24085
84 Corporate branding vs Product branding 13402
85 Sales vs Marketing - Do They complement or compete ? 29047
86 Is Advertising an art of Lying ? 15997
87 Glocalization-The McD and KFC Way ? 12690
88 Breakthrough Products: Entering a New World 25297
89 4 P's of Management 56547
90 Walt Disney: A Magical Brand 16398
91 Evaluating Advertisement Campaigns: Analyzing Customers 10443
92 Brand Manchester United : A Theatre of Dreams 10483
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12165
94 10 Reasons Why Airline Industry is Unique ? 49095
95 Role of Brand Ambassadors in Recession 10299
96 Reverse Pricing - Getting it Right ! 11540
97 Copyright & Trademark violations: Rural Marketing Success ? 14759
98 Premium Niche Marketing: Small World and Big Business 15099
99 Surrogate Advertising: Softly promoting hard products 10262
100 TATA Nano : Khushiyon Ki Chaabi 14431
101 Royal Enfield Bullet - The Indian Cult Brand ! 19859
102 Do Brands have finite lives ? 19956
103 Why Twitter is so successful ? 19624
104 M.R.P: Setting your own price ? 10310
105 The New Age Marketing Warfare ! 12789
 
Page 1 of 2