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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16455
38 Customer Is King – Make The King Happy 24430
39 Marketing Strategies & Innovations In The Services Sector 14568
40 Segmentation Targeting & Positioning-Defining Product Lines 27224
41 Role Of Technology In Marketing 20993
42 How To Create Snob Effect In Marketing? 14844
43 Health Insurance: A Push Or A Pull Product? 11249
44 A Strategic Perspective Of Kerala Tourism 26943
45 Opportunities In Online Marketing 10389
46 Challenges Of Digital Marketing 18669
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10749
48 Then & Now - A Coke Story 14409
49 What's This App - Whatsapp Success Story! 25326
50 Flying High: What Keeps Indigo Going 11455
51 Brand Activation: Bringing Spirit Of Brands To Life 16169
52 Indian Rural Market: The Next Big Thing 24054
53 Oreo – Milky’s Favourite Cookie Turns 100 10837
54 The Happy Birds: Success Story of Angry Birds 12003
55 Tata Motors JLR - The Success Story 14572
56 An Analysis On Lux Beauty Soap 39942
57 Latest Trend In Marketing Environment: Viral Marketing 10015
58 Impact Of The ZooZoo Commercials For Value Added Services 16571
59 What Can We Learn From Strategy Games 13990
60 The Reverse of Marketing=De-Marketing 17611
61 Is There A Better Way To Sell To Rural Market 12503
62 Why & How Marketers Target Kids 15628
63 Disruptive Innovation: Strategist’s Dilemma 11067
64 Entry Strategies For Automobile Companies In African Markets 13739
65 Park Avenue I.Q: New Name In The World Of Deodorants 16880
66 Flipkart.com - The Success Saga 21925
67 Pester Power: The Influential Kids 12102
68 Destination Branding- How does it Work 13285
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15068
70 Dirty Marketing- Fighting brands unethically 11527
71 Hero Honda Rebranding to Hero MotoCorp 14335
72 Standardize or Localize- A better way to lead markets 11843
73 Critical Success Factors for Devising Strategies for Airline Players 19260
74 Mom and Pop Stores Score Over Giant Supermarkets 11384
75 Regional Aspiration Marketing- A Step Further 10704
76 Value and benefit- The customer perspective 14218
77 Merchandising- The Brand Building Strategy 10064
78 The ill-effects of Globalization 10279
79 Brand Ferrari - The Dream Machine 13102
80 Retail Industry : Boon or Bane ? 12742
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20914
82 Premium Brands- Prestige, Value and Quality 20218
83 JustDial: The Information and Business Listings Directory 24247
84 Corporate branding vs Product branding 13475
85 Sales vs Marketing - Do They complement or compete ? 29188
86 Is Advertising an art of Lying ? 16082
87 Glocalization-The McD and KFC Way ? 12840
88 Breakthrough Products: Entering a New World 25445
89 4 P's of Management 56699
90 Walt Disney: A Magical Brand 16524
91 Evaluating Advertisement Campaigns: Analyzing Customers 10537
92 Brand Manchester United : A Theatre of Dreams 10585
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12237
94 10 Reasons Why Airline Industry is Unique ? 49235
95 Role of Brand Ambassadors in Recession 10377
96 Reverse Pricing - Getting it Right ! 11640
97 Copyright & Trademark violations: Rural Marketing Success ? 14848
98 Premium Niche Marketing: Small World and Big Business 15238
99 Surrogate Advertising: Softly promoting hard products 10332
100 TATA Nano : Khushiyon Ki Chaabi 14587
101 Royal Enfield Bullet - The Indian Cult Brand ! 20019
102 Do Brands have finite lives ? 20065
103 Why Twitter is so successful ? 19717
104 M.R.P: Setting your own price ? 10434
105 The New Age Marketing Warfare ! 12897
 
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