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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17021
38 Customer Is King – Make The King Happy 25015
39 Marketing Strategies & Innovations In The Services Sector 15114
40 Segmentation Targeting & Positioning-Defining Product Lines 27657
41 Role Of Technology In Marketing 21284
42 How To Create Snob Effect In Marketing? 15259
43 Health Insurance: A Push Or A Pull Product? 11603
44 A Strategic Perspective Of Kerala Tourism 27438
45 Opportunities In Online Marketing 10707
46 Challenges Of Digital Marketing 19330
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11114
48 Then & Now - A Coke Story 14812
49 What's This App - Whatsapp Success Story! 25633
50 Flying High: What Keeps Indigo Going 11897
51 Brand Activation: Bringing Spirit Of Brands To Life 16551
52 Indian Rural Market: The Next Big Thing 24370
53 Oreo – Milky’s Favourite Cookie Turns 100 11220
54 The Happy Birds: Success Story of Angry Birds 12609
55 Tata Motors JLR - The Success Story 15051
56 An Analysis On Lux Beauty Soap 40896
57 Latest Trend In Marketing Environment: Viral Marketing 10317
58 Impact Of The ZooZoo Commercials For Value Added Services 17143
59 What Can We Learn From Strategy Games 14272
60 The Reverse of Marketing=De-Marketing 18188
61 Is There A Better Way To Sell To Rural Market 12945
62 Why & How Marketers Target Kids 16193
63 Disruptive Innovation: Strategist’s Dilemma 11561
64 Entry Strategies For Automobile Companies In African Markets 14038
65 Park Avenue I.Q: New Name In The World Of Deodorants 17243
66 Flipkart.com - The Success Saga 22399
67 Pester Power: The Influential Kids 12536
68 Destination Branding- How does it Work 13592
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15454
70 Dirty Marketing- Fighting brands unethically 11940
71 Hero Honda Rebranding to Hero MotoCorp 14865
72 Standardize or Localize- A better way to lead markets 12255
73 Critical Success Factors for Devising Strategies for Airline Players 19795
74 Mom and Pop Stores Score Over Giant Supermarkets 11739
75 Regional Aspiration Marketing- A Step Further 11099
76 Value and benefit- The customer perspective 14504
77 Merchandising- The Brand Building Strategy 10371
78 The ill-effects of Globalization 10563
79 Brand Ferrari - The Dream Machine 13488
80 Retail Industry : Boon or Bane ? 13062
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21339
82 Premium Brands- Prestige, Value and Quality 20940
83 JustDial: The Information and Business Listings Directory 24980
84 Corporate branding vs Product branding 13836
85 Sales vs Marketing - Do They complement or compete ? 29712
86 Is Advertising an art of Lying ? 16426
87 Glocalization-The McD and KFC Way ? 13273
88 Breakthrough Products: Entering a New World 25874
89 4 P's of Management 57271
90 Walt Disney: A Magical Brand 16979
91 Evaluating Advertisement Campaigns: Analyzing Customers 10918
92 Brand Manchester United : A Theatre of Dreams 11007
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12607
94 10 Reasons Why Airline Industry is Unique ? 49830
95 Role of Brand Ambassadors in Recession 10827
96 Reverse Pricing - Getting it Right ! 12053
97 Copyright & Trademark violations: Rural Marketing Success ? 15215
98 Premium Niche Marketing: Small World and Big Business 15766
99 Surrogate Advertising: Softly promoting hard products 10657
100 TATA Nano : Khushiyon Ki Chaabi 15049
101 Royal Enfield Bullet - The Indian Cult Brand ! 20494
102 Do Brands have finite lives ? 20474
103 Why Twitter is so successful ? 20108
104 M.R.P: Setting your own price ? 10797
105 The New Age Marketing Warfare ! 13259
 
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