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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17105
38 Customer Is King – Make The King Happy 25081
39 Marketing Strategies & Innovations In The Services Sector 15183
40 Segmentation Targeting & Positioning-Defining Product Lines 27721
41 Role Of Technology In Marketing 21339
42 How To Create Snob Effect In Marketing? 15325
43 Health Insurance: A Push Or A Pull Product? 11650
44 A Strategic Perspective Of Kerala Tourism 27521
45 Opportunities In Online Marketing 10762
46 Challenges Of Digital Marketing 19458
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11163
48 Then & Now - A Coke Story 14874
49 What's This App - Whatsapp Success Story! 25691
50 Flying High: What Keeps Indigo Going 11955
51 Brand Activation: Bringing Spirit Of Brands To Life 16606
52 Indian Rural Market: The Next Big Thing 24439
53 Oreo – Milky’s Favourite Cookie Turns 100 11286
54 The Happy Birds: Success Story of Angry Birds 12695
55 Tata Motors JLR - The Success Story 15146
56 An Analysis On Lux Beauty Soap 41001
57 Latest Trend In Marketing Environment: Viral Marketing 10377
58 Impact Of The ZooZoo Commercials For Value Added Services 17232
59 What Can We Learn From Strategy Games 14329
60 The Reverse of Marketing=De-Marketing 18256
61 Is There A Better Way To Sell To Rural Market 13007
62 Why & How Marketers Target Kids 16293
63 Disruptive Innovation: Strategist’s Dilemma 11618
64 Entry Strategies For Automobile Companies In African Markets 14104
65 Park Avenue I.Q: New Name In The World Of Deodorants 17327
66 Flipkart.com - The Success Saga 22471
67 Pester Power: The Influential Kids 12601
68 Destination Branding- How does it Work 13651
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15520
70 Dirty Marketing- Fighting brands unethically 12013
71 Hero Honda Rebranding to Hero MotoCorp 14934
72 Standardize or Localize- A better way to lead markets 12319
73 Critical Success Factors for Devising Strategies for Airline Players 19858
74 Mom and Pop Stores Score Over Giant Supermarkets 11805
75 Regional Aspiration Marketing- A Step Further 11169
76 Value and benefit- The customer perspective 14562
77 Merchandising- The Brand Building Strategy 10431
78 The ill-effects of Globalization 10621
79 Brand Ferrari - The Dream Machine 13552
80 Retail Industry : Boon or Bane ? 13132
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21410
82 Premium Brands- Prestige, Value and Quality 21027
83 JustDial: The Information and Business Listings Directory 25053
84 Corporate branding vs Product branding 13917
85 Sales vs Marketing - Do They complement or compete ? 29814
86 Is Advertising an art of Lying ? 16490
87 Glocalization-The McD and KFC Way ? 13341
88 Breakthrough Products: Entering a New World 25949
89 4 P's of Management 57372
90 Walt Disney: A Magical Brand 17065
91 Evaluating Advertisement Campaigns: Analyzing Customers 10984
92 Brand Manchester United : A Theatre of Dreams 11089
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12684
94 10 Reasons Why Airline Industry is Unique ? 49918
95 Role of Brand Ambassadors in Recession 10904
96 Reverse Pricing - Getting it Right ! 12136
97 Copyright & Trademark violations: Rural Marketing Success ? 15298
98 Premium Niche Marketing: Small World and Big Business 15855
99 Surrogate Advertising: Softly promoting hard products 10723
100 TATA Nano : Khushiyon Ki Chaabi 15128
101 Royal Enfield Bullet - The Indian Cult Brand ! 20573
102 Do Brands have finite lives ? 20575
103 Why Twitter is so successful ? 20174
104 M.R.P: Setting your own price ? 10874
105 The New Age Marketing Warfare ! 13329
 
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