1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17260
38 Customer Is King – Make The King Happy 25206
39 Marketing Strategies & Innovations In The Services Sector 15315
40 Segmentation Targeting & Positioning-Defining Product Lines 27861
41 Role Of Technology In Marketing 21437
42 How To Create Snob Effect In Marketing? 15475
43 Health Insurance: A Push Or A Pull Product? 11747
44 A Strategic Perspective Of Kerala Tourism 27652
45 Opportunities In Online Marketing 10874
46 Challenges Of Digital Marketing 19633
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11276
48 Then & Now - A Coke Story 15013
49 What's This App - Whatsapp Success Story! 25808
50 Flying High: What Keeps Indigo Going 12074
51 Brand Activation: Bringing Spirit Of Brands To Life 16721
52 Indian Rural Market: The Next Big Thing 24545
53 Oreo – Milky’s Favourite Cookie Turns 100 11398
54 The Happy Birds: Success Story of Angry Birds 12846
55 Tata Motors JLR - The Success Story 15300
56 An Analysis On Lux Beauty Soap 41183
57 Latest Trend In Marketing Environment: Viral Marketing 10474
58 Impact Of The ZooZoo Commercials For Value Added Services 17347
59 What Can We Learn From Strategy Games 14439
60 The Reverse of Marketing=De-Marketing 18390
61 Is There A Better Way To Sell To Rural Market 13106
62 Why & How Marketers Target Kids 16429
63 Disruptive Innovation: Strategist’s Dilemma 11731
64 Entry Strategies For Automobile Companies In African Markets 14212
65 Park Avenue I.Q: New Name In The World Of Deodorants 17451
66 Flipkart.com - The Success Saga 22607
67 Pester Power: The Influential Kids 12746
68 Destination Branding- How does it Work 13761
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15625
70 Dirty Marketing- Fighting brands unethically 12133
71 Hero Honda Rebranding to Hero MotoCorp 15093
72 Standardize or Localize- A better way to lead markets 12435
73 Critical Success Factors for Devising Strategies for Airline Players 19981
74 Mom and Pop Stores Score Over Giant Supermarkets 11924
75 Regional Aspiration Marketing- A Step Further 11294
76 Value and benefit- The customer perspective 14661
77 Merchandising- The Brand Building Strategy 10544
78 The ill-effects of Globalization 10727
79 Brand Ferrari - The Dream Machine 13674
80 Retail Industry : Boon or Bane ? 13249
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21546
82 Premium Brands- Prestige, Value and Quality 21195
83 JustDial: The Information and Business Listings Directory 25197
84 Corporate branding vs Product branding 14040
85 Sales vs Marketing - Do They complement or compete ? 29934
86 Is Advertising an art of Lying ? 16606
87 Glocalization-The McD and KFC Way ? 13467
88 Breakthrough Products: Entering a New World 26077
89 4 P's of Management 57500
90 Walt Disney: A Magical Brand 17181
91 Evaluating Advertisement Campaigns: Analyzing Customers 11100
92 Brand Manchester United : A Theatre of Dreams 11223
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12861
94 10 Reasons Why Airline Industry is Unique ? 50078
95 Role of Brand Ambassadors in Recession 11033
96 Reverse Pricing - Getting it Right ! 12286
97 Copyright & Trademark violations: Rural Marketing Success ? 15436
98 Premium Niche Marketing: Small World and Big Business 16027
99 Surrogate Advertising: Softly promoting hard products 10856
100 TATA Nano : Khushiyon Ki Chaabi 15291
101 Royal Enfield Bullet - The Indian Cult Brand ! 20759
102 Do Brands have finite lives ? 20672
103 Why Twitter is so successful ? 20264
104 M.R.P: Setting your own price ? 10983
105 The New Age Marketing Warfare ! 13438
 
Page 1 of 2