1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17296
38 Customer Is King – Make The King Happy 25232
39 Marketing Strategies & Innovations In The Services Sector 15348
40 Segmentation Targeting & Positioning-Defining Product Lines 27904
41 Role Of Technology In Marketing 21463
42 How To Create Snob Effect In Marketing? 15501
43 Health Insurance: A Push Or A Pull Product? 11772
44 A Strategic Perspective Of Kerala Tourism 27694
45 Opportunities In Online Marketing 10906
46 Challenges Of Digital Marketing 19691
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11314
48 Then & Now - A Coke Story 15055
49 What's This App - Whatsapp Success Story! 25840
50 Flying High: What Keeps Indigo Going 12106
51 Brand Activation: Bringing Spirit Of Brands To Life 16761
52 Indian Rural Market: The Next Big Thing 24571
53 Oreo – Milky’s Favourite Cookie Turns 100 11434
54 The Happy Birds: Success Story of Angry Birds 12890
55 Tata Motors JLR - The Success Story 15346
56 An Analysis On Lux Beauty Soap 41233
57 Latest Trend In Marketing Environment: Viral Marketing 10506
58 Impact Of The ZooZoo Commercials For Value Added Services 17381
59 What Can We Learn From Strategy Games 14470
60 The Reverse of Marketing=De-Marketing 18420
61 Is There A Better Way To Sell To Rural Market 13133
62 Why & How Marketers Target Kids 16475
63 Disruptive Innovation: Strategist’s Dilemma 11760
64 Entry Strategies For Automobile Companies In African Markets 14241
65 Park Avenue I.Q: New Name In The World Of Deodorants 17485
66 Flipkart.com - The Success Saga 22647
67 Pester Power: The Influential Kids 12783
68 Destination Branding- How does it Work 13796
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15654
70 Dirty Marketing- Fighting brands unethically 12163
71 Hero Honda Rebranding to Hero MotoCorp 15177
72 Standardize or Localize- A better way to lead markets 12470
73 Critical Success Factors for Devising Strategies for Airline Players 20017
74 Mom and Pop Stores Score Over Giant Supermarkets 11972
75 Regional Aspiration Marketing- A Step Further 11322
76 Value and benefit- The customer perspective 14687
77 Merchandising- The Brand Building Strategy 10579
78 The ill-effects of Globalization 10756
79 Brand Ferrari - The Dream Machine 13705
80 Retail Industry : Boon or Bane ? 13280
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21584
82 Premium Brands- Prestige, Value and Quality 21254
83 JustDial: The Information and Business Listings Directory 25236
84 Corporate branding vs Product branding 14073
85 Sales vs Marketing - Do They complement or compete ? 29966
86 Is Advertising an art of Lying ? 16642
87 Glocalization-The McD and KFC Way ? 13492
88 Breakthrough Products: Entering a New World 26111
89 4 P's of Management 57534
90 Walt Disney: A Magical Brand 17215
91 Evaluating Advertisement Campaigns: Analyzing Customers 11130
92 Brand Manchester United : A Theatre of Dreams 11258
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12894
94 10 Reasons Why Airline Industry is Unique ? 50124
95 Role of Brand Ambassadors in Recession 11068
96 Reverse Pricing - Getting it Right ! 12320
97 Copyright & Trademark violations: Rural Marketing Success ? 15475
98 Premium Niche Marketing: Small World and Big Business 16070
99 Surrogate Advertising: Softly promoting hard products 10891
100 TATA Nano : Khushiyon Ki Chaabi 15334
101 Royal Enfield Bullet - The Indian Cult Brand ! 20860
102 Do Brands have finite lives ? 20705
103 Why Twitter is so successful ? 20290
104 M.R.P: Setting your own price ? 11014
105 The New Age Marketing Warfare ! 13474
 
Page 1 of 2