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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17328
38 Customer Is King – Make The King Happy 25264
39 Marketing Strategies & Innovations In The Services Sector 15380
40 Segmentation Targeting & Positioning-Defining Product Lines 27934
41 Role Of Technology In Marketing 21484
42 How To Create Snob Effect In Marketing? 15533
43 Health Insurance: A Push Or A Pull Product? 11799
44 A Strategic Perspective Of Kerala Tourism 27726
45 Opportunities In Online Marketing 10930
46 Challenges Of Digital Marketing 19741
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11342
48 Then & Now - A Coke Story 15100
49 What's This App - Whatsapp Success Story! 25865
50 Flying High: What Keeps Indigo Going 12133
51 Brand Activation: Bringing Spirit Of Brands To Life 16784
52 Indian Rural Market: The Next Big Thing 24603
53 Oreo – Milky’s Favourite Cookie Turns 100 11471
54 The Happy Birds: Success Story of Angry Birds 12928
55 Tata Motors JLR - The Success Story 15380
56 An Analysis On Lux Beauty Soap 41295
57 Latest Trend In Marketing Environment: Viral Marketing 10546
58 Impact Of The ZooZoo Commercials For Value Added Services 17410
59 What Can We Learn From Strategy Games 14493
60 The Reverse of Marketing=De-Marketing 18460
61 Is There A Better Way To Sell To Rural Market 13162
62 Why & How Marketers Target Kids 16510
63 Disruptive Innovation: Strategist’s Dilemma 11788
64 Entry Strategies For Automobile Companies In African Markets 14274
65 Park Avenue I.Q: New Name In The World Of Deodorants 17515
66 Flipkart.com - The Success Saga 22684
67 Pester Power: The Influential Kids 12820
68 Destination Branding- How does it Work 13829
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15690
70 Dirty Marketing- Fighting brands unethically 12200
71 Hero Honda Rebranding to Hero MotoCorp 15238
72 Standardize or Localize- A better way to lead markets 12498
73 Critical Success Factors for Devising Strategies for Airline Players 20046
74 Mom and Pop Stores Score Over Giant Supermarkets 12016
75 Regional Aspiration Marketing- A Step Further 11352
76 Value and benefit- The customer perspective 14719
77 Merchandising- The Brand Building Strategy 10602
78 The ill-effects of Globalization 10782
79 Brand Ferrari - The Dream Machine 13740
80 Retail Industry : Boon or Bane ? 13308
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21619
82 Premium Brands- Prestige, Value and Quality 21309
83 JustDial: The Information and Business Listings Directory 25272
84 Corporate branding vs Product branding 14103
85 Sales vs Marketing - Do They complement or compete ? 30003
86 Is Advertising an art of Lying ? 16673
87 Glocalization-The McD and KFC Way ? 13535
88 Breakthrough Products: Entering a New World 26144
89 4 P's of Management 57570
90 Walt Disney: A Magical Brand 17252
91 Evaluating Advertisement Campaigns: Analyzing Customers 11163
92 Brand Manchester United : A Theatre of Dreams 11298
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12926
94 10 Reasons Why Airline Industry is Unique ? 50166
95 Role of Brand Ambassadors in Recession 11101
96 Reverse Pricing - Getting it Right ! 12357
97 Copyright & Trademark violations: Rural Marketing Success ? 15513
98 Premium Niche Marketing: Small World and Big Business 16116
99 Surrogate Advertising: Softly promoting hard products 10926
100 TATA Nano : Khushiyon Ki Chaabi 15387
101 Royal Enfield Bullet - The Indian Cult Brand ! 20938
102 Do Brands have finite lives ? 20734
103 Why Twitter is so successful ? 20322
104 M.R.P: Setting your own price ? 11044
105 The New Age Marketing Warfare ! 13515
 
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