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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17179
38 Customer Is King – Make The King Happy 25143
39 Marketing Strategies & Innovations In The Services Sector 15248
40 Segmentation Targeting & Positioning-Defining Product Lines 27786
41 Role Of Technology In Marketing 21383
42 How To Create Snob Effect In Marketing? 15376
43 Health Insurance: A Push Or A Pull Product? 11698
44 A Strategic Perspective Of Kerala Tourism 27583
45 Opportunities In Online Marketing 10810
46 Challenges Of Digital Marketing 19554
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11224
48 Then & Now - A Coke Story 14937
49 What's This App - Whatsapp Success Story! 25750
50 Flying High: What Keeps Indigo Going 12018
51 Brand Activation: Bringing Spirit Of Brands To Life 16665
52 Indian Rural Market: The Next Big Thing 24487
53 Oreo – Milky’s Favourite Cookie Turns 100 11340
54 The Happy Birds: Success Story of Angry Birds 12766
55 Tata Motors JLR - The Success Story 15218
56 An Analysis On Lux Beauty Soap 41101
57 Latest Trend In Marketing Environment: Viral Marketing 10418
58 Impact Of The ZooZoo Commercials For Value Added Services 17289
59 What Can We Learn From Strategy Games 14377
60 The Reverse of Marketing=De-Marketing 18321
61 Is There A Better Way To Sell To Rural Market 13049
62 Why & How Marketers Target Kids 16359
63 Disruptive Innovation: Strategist’s Dilemma 11672
64 Entry Strategies For Automobile Companies In African Markets 14151
65 Park Avenue I.Q: New Name In The World Of Deodorants 17392
66 Flipkart.com - The Success Saga 22540
67 Pester Power: The Influential Kids 12669
68 Destination Branding- How does it Work 13702
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15568
70 Dirty Marketing- Fighting brands unethically 12063
71 Hero Honda Rebranding to Hero MotoCorp 15011
72 Standardize or Localize- A better way to lead markets 12385
73 Critical Success Factors for Devising Strategies for Airline Players 19921
74 Mom and Pop Stores Score Over Giant Supermarkets 11855
75 Regional Aspiration Marketing- A Step Further 11233
76 Value and benefit- The customer perspective 14609
77 Merchandising- The Brand Building Strategy 10487
78 The ill-effects of Globalization 10669
79 Brand Ferrari - The Dream Machine 13601
80 Retail Industry : Boon or Bane ? 13183
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21478
82 Premium Brands- Prestige, Value and Quality 21113
83 JustDial: The Information and Business Listings Directory 25125
84 Corporate branding vs Product branding 13974
85 Sales vs Marketing - Do They complement or compete ? 29867
86 Is Advertising an art of Lying ? 16544
87 Glocalization-The McD and KFC Way ? 13400
88 Breakthrough Products: Entering a New World 26011
89 4 P's of Management 57435
90 Walt Disney: A Magical Brand 17118
91 Evaluating Advertisement Campaigns: Analyzing Customers 11038
92 Brand Manchester United : A Theatre of Dreams 11156
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12746
94 10 Reasons Why Airline Industry is Unique ? 49997
95 Role of Brand Ambassadors in Recession 10971
96 Reverse Pricing - Getting it Right ! 12211
97 Copyright & Trademark violations: Rural Marketing Success ? 15369
98 Premium Niche Marketing: Small World and Big Business 15948
99 Surrogate Advertising: Softly promoting hard products 10795
100 TATA Nano : Khushiyon Ki Chaabi 15216
101 Royal Enfield Bullet - The Indian Cult Brand ! 20666
102 Do Brands have finite lives ? 20629
103 Why Twitter is so successful ? 20218
104 M.R.P: Setting your own price ? 10930
105 The New Age Marketing Warfare ! 13384
 
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