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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17377
38 Customer Is King – Make The King Happy 25312
39 Marketing Strategies & Innovations In The Services Sector 15423
40 Segmentation Targeting & Positioning-Defining Product Lines 27980
41 Role Of Technology In Marketing 21520
42 How To Create Snob Effect In Marketing? 15593
43 Health Insurance: A Push Or A Pull Product? 11840
44 A Strategic Perspective Of Kerala Tourism 27774
45 Opportunities In Online Marketing 10972
46 Challenges Of Digital Marketing 19799
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11392
48 Then & Now - A Coke Story 15163
49 What's This App - Whatsapp Success Story! 25915
50 Flying High: What Keeps Indigo Going 12196
51 Brand Activation: Bringing Spirit Of Brands To Life 16827
52 Indian Rural Market: The Next Big Thing 24663
53 Oreo – Milky’s Favourite Cookie Turns 100 11528
54 The Happy Birds: Success Story of Angry Birds 12982
55 Tata Motors JLR - The Success Story 15432
56 An Analysis On Lux Beauty Soap 41399
57 Latest Trend In Marketing Environment: Viral Marketing 10599
58 Impact Of The ZooZoo Commercials For Value Added Services 17460
59 What Can We Learn From Strategy Games 14523
60 The Reverse of Marketing=De-Marketing 18516
61 Is There A Better Way To Sell To Rural Market 13209
62 Why & How Marketers Target Kids 16566
63 Disruptive Innovation: Strategist’s Dilemma 11825
64 Entry Strategies For Automobile Companies In African Markets 14312
65 Park Avenue I.Q: New Name In The World Of Deodorants 17563
66 Flipkart.com - The Success Saga 22725
67 Pester Power: The Influential Kids 12869
68 Destination Branding- How does it Work 13870
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15742
70 Dirty Marketing- Fighting brands unethically 12242
71 Hero Honda Rebranding to Hero MotoCorp 15309
72 Standardize or Localize- A better way to lead markets 12537
73 Critical Success Factors for Devising Strategies for Airline Players 20086
74 Mom and Pop Stores Score Over Giant Supermarkets 12094
75 Regional Aspiration Marketing- A Step Further 11391
76 Value and benefit- The customer perspective 14759
77 Merchandising- The Brand Building Strategy 10637
78 The ill-effects of Globalization 10822
79 Brand Ferrari - The Dream Machine 13786
80 Retail Industry : Boon or Bane ? 13345
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21668
82 Premium Brands- Prestige, Value and Quality 21396
83 JustDial: The Information and Business Listings Directory 25335
84 Corporate branding vs Product branding 14145
85 Sales vs Marketing - Do They complement or compete ? 30046
86 Is Advertising an art of Lying ? 16726
87 Glocalization-The McD and KFC Way ? 13583
88 Breakthrough Products: Entering a New World 26186
89 4 P's of Management 57625
90 Walt Disney: A Magical Brand 17290
91 Evaluating Advertisement Campaigns: Analyzing Customers 11199
92 Brand Manchester United : A Theatre of Dreams 11352
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12993
94 10 Reasons Why Airline Industry is Unique ? 50214
95 Role of Brand Ambassadors in Recession 11147
96 Reverse Pricing - Getting it Right ! 12406
97 Copyright & Trademark violations: Rural Marketing Success ? 15554
98 Premium Niche Marketing: Small World and Big Business 16170
99 Surrogate Advertising: Softly promoting hard products 10973
100 TATA Nano : Khushiyon Ki Chaabi 15445
101 Royal Enfield Bullet - The Indian Cult Brand ! 21032
102 Do Brands have finite lives ? 20770
103 Why Twitter is so successful ? 20351
104 M.R.P: Setting your own price ? 11087
105 The New Age Marketing Warfare ! 13555
 
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