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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17123
38 Customer Is King – Make The King Happy 25093
39 Marketing Strategies & Innovations In The Services Sector 15200
40 Segmentation Targeting & Positioning-Defining Product Lines 27735
41 Role Of Technology In Marketing 21351
42 How To Create Snob Effect In Marketing? 15336
43 Health Insurance: A Push Or A Pull Product? 11661
44 A Strategic Perspective Of Kerala Tourism 27533
45 Opportunities In Online Marketing 10771
46 Challenges Of Digital Marketing 19483
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11174
48 Then & Now - A Coke Story 14890
49 What's This App - Whatsapp Success Story! 25705
50 Flying High: What Keeps Indigo Going 11968
51 Brand Activation: Bringing Spirit Of Brands To Life 16617
52 Indian Rural Market: The Next Big Thing 24449
53 Oreo – Milky’s Favourite Cookie Turns 100 11297
54 The Happy Birds: Success Story of Angry Birds 12713
55 Tata Motors JLR - The Success Story 15160
56 An Analysis On Lux Beauty Soap 41021
57 Latest Trend In Marketing Environment: Viral Marketing 10387
58 Impact Of The ZooZoo Commercials For Value Added Services 17246
59 What Can We Learn From Strategy Games 14340
60 The Reverse of Marketing=De-Marketing 18268
61 Is There A Better Way To Sell To Rural Market 13017
62 Why & How Marketers Target Kids 16308
63 Disruptive Innovation: Strategist’s Dilemma 11627
64 Entry Strategies For Automobile Companies In African Markets 14113
65 Park Avenue I.Q: New Name In The World Of Deodorants 17342
66 Flipkart.com - The Success Saga 22488
67 Pester Power: The Influential Kids 12619
68 Destination Branding- How does it Work 13661
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15529
70 Dirty Marketing- Fighting brands unethically 12026
71 Hero Honda Rebranding to Hero MotoCorp 14954
72 Standardize or Localize- A better way to lead markets 12333
73 Critical Success Factors for Devising Strategies for Airline Players 19872
74 Mom and Pop Stores Score Over Giant Supermarkets 11817
75 Regional Aspiration Marketing- A Step Further 11186
76 Value and benefit- The customer perspective 14572
77 Merchandising- The Brand Building Strategy 10443
78 The ill-effects of Globalization 10631
79 Brand Ferrari - The Dream Machine 13562
80 Retail Industry : Boon or Bane ? 13144
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21424
82 Premium Brands- Prestige, Value and Quality 21044
83 JustDial: The Information and Business Listings Directory 25067
84 Corporate branding vs Product branding 13929
85 Sales vs Marketing - Do They complement or compete ? 29825
86 Is Advertising an art of Lying ? 16501
87 Glocalization-The McD and KFC Way ? 13352
88 Breakthrough Products: Entering a New World 25960
89 4 P's of Management 57388
90 Walt Disney: A Magical Brand 17076
91 Evaluating Advertisement Campaigns: Analyzing Customers 10996
92 Brand Manchester United : A Theatre of Dreams 11101
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12697
94 10 Reasons Why Airline Industry is Unique ? 49938
95 Role of Brand Ambassadors in Recession 10917
96 Reverse Pricing - Getting it Right ! 12148
97 Copyright & Trademark violations: Rural Marketing Success ? 15314
98 Premium Niche Marketing: Small World and Big Business 15876
99 Surrogate Advertising: Softly promoting hard products 10736
100 TATA Nano : Khushiyon Ki Chaabi 15148
101 Royal Enfield Bullet - The Indian Cult Brand ! 20586
102 Do Brands have finite lives ? 20584
103 Why Twitter is so successful ? 20185
104 M.R.P: Setting your own price ? 10884
105 The New Age Marketing Warfare ! 13341
 
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