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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16872
38 Customer Is King – Make The King Happy 24891
39 Marketing Strategies & Innovations In The Services Sector 14956
40 Segmentation Targeting & Positioning-Defining Product Lines 27536
41 Role Of Technology In Marketing 21197
42 How To Create Snob Effect In Marketing? 15143
43 Health Insurance: A Push Or A Pull Product? 11513
44 A Strategic Perspective Of Kerala Tourism 27296
45 Opportunities In Online Marketing 10600
46 Challenges Of Digital Marketing 19095
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11018
48 Then & Now - A Coke Story 14700
49 What's This App - Whatsapp Success Story! 25537
50 Flying High: What Keeps Indigo Going 11789
51 Brand Activation: Bringing Spirit Of Brands To Life 16460
52 Indian Rural Market: The Next Big Thing 24282
53 Oreo – Milky’s Favourite Cookie Turns 100 11115
54 The Happy Birds: Success Story of Angry Birds 12469
55 Tata Motors JLR - The Success Story 14900
56 An Analysis On Lux Beauty Soap 40660
57 Latest Trend In Marketing Environment: Viral Marketing 10234
58 Impact Of The ZooZoo Commercials For Value Added Services 16934
59 What Can We Learn From Strategy Games 14184
60 The Reverse of Marketing=De-Marketing 18065
61 Is There A Better Way To Sell To Rural Market 12848
62 Why & How Marketers Target Kids 16024
63 Disruptive Innovation: Strategist’s Dilemma 11466
64 Entry Strategies For Automobile Companies In African Markets 13950
65 Park Avenue I.Q: New Name In The World Of Deodorants 17128
66 Flipkart.com - The Success Saga 22257
67 Pester Power: The Influential Kids 12398
68 Destination Branding- How does it Work 13497
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15357
70 Dirty Marketing- Fighting brands unethically 11836
71 Hero Honda Rebranding to Hero MotoCorp 14742
72 Standardize or Localize- A better way to lead markets 12158
73 Critical Success Factors for Devising Strategies for Airline Players 19674
74 Mom and Pop Stores Score Over Giant Supermarkets 11638
75 Regional Aspiration Marketing- A Step Further 10971
76 Value and benefit- The customer perspective 14417
77 Merchandising- The Brand Building Strategy 10273
78 The ill-effects of Globalization 10468
79 Brand Ferrari - The Dream Machine 13398
80 Retail Industry : Boon or Bane ? 12963
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21223
82 Premium Brands- Prestige, Value and Quality 20766
83 JustDial: The Information and Business Listings Directory 24768
84 Corporate branding vs Product branding 13720
85 Sales vs Marketing - Do They complement or compete ? 29572
86 Is Advertising an art of Lying ? 16323
87 Glocalization-The McD and KFC Way ? 13144
88 Breakthrough Products: Entering a New World 25740
89 4 P's of Management 57082
90 Walt Disney: A Magical Brand 16857
91 Evaluating Advertisement Campaigns: Analyzing Customers 10818
92 Brand Manchester United : A Theatre of Dreams 10876
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12471
94 10 Reasons Why Airline Industry is Unique ? 49691
95 Role of Brand Ambassadors in Recession 10702
96 Reverse Pricing - Getting it Right ! 11924
97 Copyright & Trademark violations: Rural Marketing Success ? 15101
98 Premium Niche Marketing: Small World and Big Business 15602
99 Surrogate Advertising: Softly promoting hard products 10546
100 TATA Nano : Khushiyon Ki Chaabi 14911
101 Royal Enfield Bullet - The Indian Cult Brand ! 20376
102 Do Brands have finite lives ? 20320
103 Why Twitter is so successful ? 20011
104 M.R.P: Setting your own price ? 10705
105 The New Age Marketing Warfare ! 13148
 
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