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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16613
38 Customer Is King – Make The King Happy 24647
39 Marketing Strategies & Innovations In The Services Sector 14685
40 Segmentation Targeting & Positioning-Defining Product Lines 27318
41 Role Of Technology In Marketing 21052
42 How To Create Snob Effect In Marketing? 14943
43 Health Insurance: A Push Or A Pull Product? 11390
44 A Strategic Perspective Of Kerala Tourism 27077
45 Opportunities In Online Marketing 10450
46 Challenges Of Digital Marketing 18782
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10825
48 Then & Now - A Coke Story 14511
49 What's This App - Whatsapp Success Story! 25384
50 Flying High: What Keeps Indigo Going 11562
51 Brand Activation: Bringing Spirit Of Brands To Life 16265
52 Indian Rural Market: The Next Big Thing 24121
53 Oreo – Milky’s Favourite Cookie Turns 100 10932
54 The Happy Birds: Success Story of Angry Birds 12206
55 Tata Motors JLR - The Success Story 14680
56 An Analysis On Lux Beauty Soap 40191
57 Latest Trend In Marketing Environment: Viral Marketing 10094
58 Impact Of The ZooZoo Commercials For Value Added Services 16716
59 What Can We Learn From Strategy Games 14049
60 The Reverse of Marketing=De-Marketing 17800
61 Is There A Better Way To Sell To Rural Market 12674
62 Why & How Marketers Target Kids 15762
63 Disruptive Innovation: Strategist’s Dilemma 11251
64 Entry Strategies For Automobile Companies In African Markets 13802
65 Park Avenue I.Q: New Name In The World Of Deodorants 16951
66 Flipkart.com - The Success Saga 22032
67 Pester Power: The Influential Kids 12186
68 Destination Branding- How does it Work 13356
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15166
70 Dirty Marketing- Fighting brands unethically 11630
71 Hero Honda Rebranding to Hero MotoCorp 14458
72 Standardize or Localize- A better way to lead markets 11998
73 Critical Success Factors for Devising Strategies for Airline Players 19440
74 Mom and Pop Stores Score Over Giant Supermarkets 11464
75 Regional Aspiration Marketing- A Step Further 10799
76 Value and benefit- The customer perspective 14273
77 Merchandising- The Brand Building Strategy 10124
78 The ill-effects of Globalization 10334
79 Brand Ferrari - The Dream Machine 13261
80 Retail Industry : Boon or Bane ? 12813
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21012
82 Premium Brands- Prestige, Value and Quality 20385
83 JustDial: The Information and Business Listings Directory 24429
84 Corporate branding vs Product branding 13536
85 Sales vs Marketing - Do They complement or compete ? 29311
86 Is Advertising an art of Lying ? 16158
87 Glocalization-The McD and KFC Way ? 12942
88 Breakthrough Products: Entering a New World 25543
89 4 P's of Management 56829
90 Walt Disney: A Magical Brand 16636
91 Evaluating Advertisement Campaigns: Analyzing Customers 10629
92 Brand Manchester United : A Theatre of Dreams 10669
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12298
94 10 Reasons Why Airline Industry is Unique ? 49426
95 Role of Brand Ambassadors in Recession 10533
96 Reverse Pricing - Getting it Right ! 11722
97 Copyright & Trademark violations: Rural Marketing Success ? 14919
98 Premium Niche Marketing: Small World and Big Business 15343
99 Surrogate Advertising: Softly promoting hard products 10396
100 TATA Nano : Khushiyon Ki Chaabi 14704
101 Royal Enfield Bullet - The Indian Cult Brand ! 20140
102 Do Brands have finite lives ? 20142
103 Why Twitter is so successful ? 19871
104 M.R.P: Setting your own price ? 10524
105 The New Age Marketing Warfare ! 12981
 
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