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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17099
38 Customer Is King – Make The King Happy 25076
39 Marketing Strategies & Innovations In The Services Sector 15177
40 Segmentation Targeting & Positioning-Defining Product Lines 27715
41 Role Of Technology In Marketing 21334
42 How To Create Snob Effect In Marketing? 15316
43 Health Insurance: A Push Or A Pull Product? 11646
44 A Strategic Perspective Of Kerala Tourism 27514
45 Opportunities In Online Marketing 10759
46 Challenges Of Digital Marketing 19447
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11160
48 Then & Now - A Coke Story 14870
49 What's This App - Whatsapp Success Story! 25688
50 Flying High: What Keeps Indigo Going 11951
51 Brand Activation: Bringing Spirit Of Brands To Life 16601
52 Indian Rural Market: The Next Big Thing 24432
53 Oreo – Milky’s Favourite Cookie Turns 100 11283
54 The Happy Birds: Success Story of Angry Birds 12688
55 Tata Motors JLR - The Success Story 15142
56 An Analysis On Lux Beauty Soap 40993
57 Latest Trend In Marketing Environment: Viral Marketing 10371
58 Impact Of The ZooZoo Commercials For Value Added Services 17225
59 What Can We Learn From Strategy Games 14325
60 The Reverse of Marketing=De-Marketing 18250
61 Is There A Better Way To Sell To Rural Market 13001
62 Why & How Marketers Target Kids 16286
63 Disruptive Innovation: Strategist’s Dilemma 11613
64 Entry Strategies For Automobile Companies In African Markets 14098
65 Park Avenue I.Q: New Name In The World Of Deodorants 17319
66 Flipkart.com - The Success Saga 22464
67 Pester Power: The Influential Kids 12597
68 Destination Branding- How does it Work 13644
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15516
70 Dirty Marketing- Fighting brands unethically 12004
71 Hero Honda Rebranding to Hero MotoCorp 14927
72 Standardize or Localize- A better way to lead markets 12313
73 Critical Success Factors for Devising Strategies for Airline Players 19853
74 Mom and Pop Stores Score Over Giant Supermarkets 11800
75 Regional Aspiration Marketing- A Step Further 11167
76 Value and benefit- The customer perspective 14557
77 Merchandising- The Brand Building Strategy 10426
78 The ill-effects of Globalization 10617
79 Brand Ferrari - The Dream Machine 13550
80 Retail Industry : Boon or Bane ? 13129
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21406
82 Premium Brands- Prestige, Value and Quality 21019
83 JustDial: The Information and Business Listings Directory 25045
84 Corporate branding vs Product branding 13912
85 Sales vs Marketing - Do They complement or compete ? 29809
86 Is Advertising an art of Lying ? 16486
87 Glocalization-The McD and KFC Way ? 13334
88 Breakthrough Products: Entering a New World 25941
89 4 P's of Management 57363
90 Walt Disney: A Magical Brand 17058
91 Evaluating Advertisement Campaigns: Analyzing Customers 10975
92 Brand Manchester United : A Theatre of Dreams 11081
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12679
94 10 Reasons Why Airline Industry is Unique ? 49905
95 Role of Brand Ambassadors in Recession 10895
96 Reverse Pricing - Getting it Right ! 12124
97 Copyright & Trademark violations: Rural Marketing Success ? 15289
98 Premium Niche Marketing: Small World and Big Business 15846
99 Surrogate Advertising: Softly promoting hard products 10714
100 TATA Nano : Khushiyon Ki Chaabi 15118
101 Royal Enfield Bullet - The Indian Cult Brand ! 20565
102 Do Brands have finite lives ? 20567
103 Why Twitter is so successful ? 20165
104 M.R.P: Setting your own price ? 10861
105 The New Age Marketing Warfare ! 13318
 
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