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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17093
38 Customer Is King – Make The King Happy 25074
39 Marketing Strategies & Innovations In The Services Sector 15176
40 Segmentation Targeting & Positioning-Defining Product Lines 27713
41 Role Of Technology In Marketing 21333
42 How To Create Snob Effect In Marketing? 15315
43 Health Insurance: A Push Or A Pull Product? 11645
44 A Strategic Perspective Of Kerala Tourism 27511
45 Opportunities In Online Marketing 10756
46 Challenges Of Digital Marketing 19443
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11158
48 Then & Now - A Coke Story 14868
49 What's This App - Whatsapp Success Story! 25686
50 Flying High: What Keeps Indigo Going 11949
51 Brand Activation: Bringing Spirit Of Brands To Life 16597
52 Indian Rural Market: The Next Big Thing 24431
53 Oreo – Milky’s Favourite Cookie Turns 100 11280
54 The Happy Birds: Success Story of Angry Birds 12686
55 Tata Motors JLR - The Success Story 15139
56 An Analysis On Lux Beauty Soap 40991
57 Latest Trend In Marketing Environment: Viral Marketing 10369
58 Impact Of The ZooZoo Commercials For Value Added Services 17224
59 What Can We Learn From Strategy Games 14323
60 The Reverse of Marketing=De-Marketing 18247
61 Is There A Better Way To Sell To Rural Market 13000
62 Why & How Marketers Target Kids 16285
63 Disruptive Innovation: Strategist’s Dilemma 11612
64 Entry Strategies For Automobile Companies In African Markets 14097
65 Park Avenue I.Q: New Name In The World Of Deodorants 17318
66 Flipkart.com - The Success Saga 22462
67 Pester Power: The Influential Kids 12594
68 Destination Branding- How does it Work 13641
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15513
70 Dirty Marketing- Fighting brands unethically 12003
71 Hero Honda Rebranding to Hero MotoCorp 14926
72 Standardize or Localize- A better way to lead markets 12311
73 Critical Success Factors for Devising Strategies for Airline Players 19851
74 Mom and Pop Stores Score Over Giant Supermarkets 11798
75 Regional Aspiration Marketing- A Step Further 11165
76 Value and benefit- The customer perspective 14555
77 Merchandising- The Brand Building Strategy 10423
78 The ill-effects of Globalization 10615
79 Brand Ferrari - The Dream Machine 13548
80 Retail Industry : Boon or Bane ? 13128
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21404
82 Premium Brands- Prestige, Value and Quality 21015
83 JustDial: The Information and Business Listings Directory 25043
84 Corporate branding vs Product branding 13909
85 Sales vs Marketing - Do They complement or compete ? 29808
86 Is Advertising an art of Lying ? 16484
87 Glocalization-The McD and KFC Way ? 13333
88 Breakthrough Products: Entering a New World 25939
89 4 P's of Management 57362
90 Walt Disney: A Magical Brand 17056
91 Evaluating Advertisement Campaigns: Analyzing Customers 10974
92 Brand Manchester United : A Theatre of Dreams 11080
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12676
94 10 Reasons Why Airline Industry is Unique ? 49904
95 Role of Brand Ambassadors in Recession 10893
96 Reverse Pricing - Getting it Right ! 12119
97 Copyright & Trademark violations: Rural Marketing Success ? 15285
98 Premium Niche Marketing: Small World and Big Business 15843
99 Surrogate Advertising: Softly promoting hard products 10713
100 TATA Nano : Khushiyon Ki Chaabi 15117
101 Royal Enfield Bullet - The Indian Cult Brand ! 20561
102 Do Brands have finite lives ? 20566
103 Why Twitter is so successful ? 20163
104 M.R.P: Setting your own price ? 10859
105 The New Age Marketing Warfare ! 13317
 
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