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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17291
38 Customer Is King – Make The King Happy 25230
39 Marketing Strategies & Innovations In The Services Sector 15343
40 Segmentation Targeting & Positioning-Defining Product Lines 27898
41 Role Of Technology In Marketing 21458
42 How To Create Snob Effect In Marketing? 15496
43 Health Insurance: A Push Or A Pull Product? 11768
44 A Strategic Perspective Of Kerala Tourism 27690
45 Opportunities In Online Marketing 10898
46 Challenges Of Digital Marketing 19681
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11307
48 Then & Now - A Coke Story 15049
49 What's This App - Whatsapp Success Story! 25836
50 Flying High: What Keeps Indigo Going 12098
51 Brand Activation: Bringing Spirit Of Brands To Life 16753
52 Indian Rural Market: The Next Big Thing 24567
53 Oreo – Milky’s Favourite Cookie Turns 100 11426
54 The Happy Birds: Success Story of Angry Birds 12880
55 Tata Motors JLR - The Success Story 15337
56 An Analysis On Lux Beauty Soap 41221
57 Latest Trend In Marketing Environment: Viral Marketing 10502
58 Impact Of The ZooZoo Commercials For Value Added Services 17376
59 What Can We Learn From Strategy Games 14463
60 The Reverse of Marketing=De-Marketing 18417
61 Is There A Better Way To Sell To Rural Market 13128
62 Why & How Marketers Target Kids 16461
63 Disruptive Innovation: Strategist’s Dilemma 11755
64 Entry Strategies For Automobile Companies In African Markets 14236
65 Park Avenue I.Q: New Name In The World Of Deodorants 17478
66 Flipkart.com - The Success Saga 22639
67 Pester Power: The Influential Kids 12777
68 Destination Branding- How does it Work 13788
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15649
70 Dirty Marketing- Fighting brands unethically 12159
71 Hero Honda Rebranding to Hero MotoCorp 15153
72 Standardize or Localize- A better way to lead markets 12462
73 Critical Success Factors for Devising Strategies for Airline Players 20009
74 Mom and Pop Stores Score Over Giant Supermarkets 11967
75 Regional Aspiration Marketing- A Step Further 11316
76 Value and benefit- The customer perspective 14683
77 Merchandising- The Brand Building Strategy 10569
78 The ill-effects of Globalization 10751
79 Brand Ferrari - The Dream Machine 13703
80 Retail Industry : Boon or Bane ? 13276
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21578
82 Premium Brands- Prestige, Value and Quality 21245
83 JustDial: The Information and Business Listings Directory 25230
84 Corporate branding vs Product branding 14067
85 Sales vs Marketing - Do They complement or compete ? 29961
86 Is Advertising an art of Lying ? 16635
87 Glocalization-The McD and KFC Way ? 13487
88 Breakthrough Products: Entering a New World 26105
89 4 P's of Management 57527
90 Walt Disney: A Magical Brand 17211
91 Evaluating Advertisement Campaigns: Analyzing Customers 11126
92 Brand Manchester United : A Theatre of Dreams 11254
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12886
94 10 Reasons Why Airline Industry is Unique ? 50114
95 Role of Brand Ambassadors in Recession 11060
96 Reverse Pricing - Getting it Right ! 12315
97 Copyright & Trademark violations: Rural Marketing Success ? 15468
98 Premium Niche Marketing: Small World and Big Business 16061
99 Surrogate Advertising: Softly promoting hard products 10886
100 TATA Nano : Khushiyon Ki Chaabi 15325
101 Royal Enfield Bullet - The Indian Cult Brand ! 20839
102 Do Brands have finite lives ? 20698
103 Why Twitter is so successful ? 20286
104 M.R.P: Setting your own price ? 11009
105 The New Age Marketing Warfare ! 13466
 
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