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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16876
38 Customer Is King – Make The King Happy 24894
39 Marketing Strategies & Innovations In The Services Sector 14962
40 Segmentation Targeting & Positioning-Defining Product Lines 27537
41 Role Of Technology In Marketing 21199
42 How To Create Snob Effect In Marketing? 15148
43 Health Insurance: A Push Or A Pull Product? 11515
44 A Strategic Perspective Of Kerala Tourism 27301
45 Opportunities In Online Marketing 10602
46 Challenges Of Digital Marketing 19100
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11020
48 Then & Now - A Coke Story 14701
49 What's This App - Whatsapp Success Story! 25538
50 Flying High: What Keeps Indigo Going 11791
51 Brand Activation: Bringing Spirit Of Brands To Life 16461
52 Indian Rural Market: The Next Big Thing 24285
53 Oreo – Milky’s Favourite Cookie Turns 100 11116
54 The Happy Birds: Success Story of Angry Birds 12472
55 Tata Motors JLR - The Success Story 14902
56 An Analysis On Lux Beauty Soap 40666
57 Latest Trend In Marketing Environment: Viral Marketing 10236
58 Impact Of The ZooZoo Commercials For Value Added Services 16938
59 What Can We Learn From Strategy Games 14185
60 The Reverse of Marketing=De-Marketing 18070
61 Is There A Better Way To Sell To Rural Market 12850
62 Why & How Marketers Target Kids 16031
63 Disruptive Innovation: Strategist’s Dilemma 11470
64 Entry Strategies For Automobile Companies In African Markets 13950
65 Park Avenue I.Q: New Name In The World Of Deodorants 17130
66 Flipkart.com - The Success Saga 22263
67 Pester Power: The Influential Kids 12398
68 Destination Branding- How does it Work 13500
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15361
70 Dirty Marketing- Fighting brands unethically 11839
71 Hero Honda Rebranding to Hero MotoCorp 14745
72 Standardize or Localize- A better way to lead markets 12159
73 Critical Success Factors for Devising Strategies for Airline Players 19676
74 Mom and Pop Stores Score Over Giant Supermarkets 11641
75 Regional Aspiration Marketing- A Step Further 10974
76 Value and benefit- The customer perspective 14420
77 Merchandising- The Brand Building Strategy 10276
78 The ill-effects of Globalization 10472
79 Brand Ferrari - The Dream Machine 13400
80 Retail Industry : Boon or Bane ? 12966
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21225
82 Premium Brands- Prestige, Value and Quality 20769
83 JustDial: The Information and Business Listings Directory 24771
84 Corporate branding vs Product branding 13723
85 Sales vs Marketing - Do They complement or compete ? 29578
86 Is Advertising an art of Lying ? 16325
87 Glocalization-The McD and KFC Way ? 13147
88 Breakthrough Products: Entering a New World 25741
89 4 P's of Management 57086
90 Walt Disney: A Magical Brand 16858
91 Evaluating Advertisement Campaigns: Analyzing Customers 10822
92 Brand Manchester United : A Theatre of Dreams 10879
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12475
94 10 Reasons Why Airline Industry is Unique ? 49695
95 Role of Brand Ambassadors in Recession 10706
96 Reverse Pricing - Getting it Right ! 11925
97 Copyright & Trademark violations: Rural Marketing Success ? 15104
98 Premium Niche Marketing: Small World and Big Business 15604
99 Surrogate Advertising: Softly promoting hard products 10550
100 TATA Nano : Khushiyon Ki Chaabi 14913
101 Royal Enfield Bullet - The Indian Cult Brand ! 20376
102 Do Brands have finite lives ? 20322
103 Why Twitter is so successful ? 20013
104 M.R.P: Setting your own price ? 10705
105 The New Age Marketing Warfare ! 13149
 
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