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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16963
38 Customer Is King – Make The King Happy 24962
39 Marketing Strategies & Innovations In The Services Sector 15054
40 Segmentation Targeting & Positioning-Defining Product Lines 27612
41 Role Of Technology In Marketing 21244
42 How To Create Snob Effect In Marketing? 15213
43 Health Insurance: A Push Or A Pull Product? 11568
44 A Strategic Perspective Of Kerala Tourism 27391
45 Opportunities In Online Marketing 10653
46 Challenges Of Digital Marketing 19243
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11082
48 Then & Now - A Coke Story 14763
49 What's This App - Whatsapp Success Story! 25592
50 Flying High: What Keeps Indigo Going 11857
51 Brand Activation: Bringing Spirit Of Brands To Life 16514
52 Indian Rural Market: The Next Big Thing 24335
53 Oreo – Milky’s Favourite Cookie Turns 100 11176
54 The Happy Birds: Success Story of Angry Birds 12557
55 Tata Motors JLR - The Success Story 14982
56 An Analysis On Lux Beauty Soap 40801
57 Latest Trend In Marketing Environment: Viral Marketing 10284
58 Impact Of The ZooZoo Commercials For Value Added Services 17048
59 What Can We Learn From Strategy Games 14232
60 The Reverse of Marketing=De-Marketing 18135
61 Is There A Better Way To Sell To Rural Market 12910
62 Why & How Marketers Target Kids 16122
63 Disruptive Innovation: Strategist’s Dilemma 11523
64 Entry Strategies For Automobile Companies In African Markets 14002
65 Park Avenue I.Q: New Name In The World Of Deodorants 17188
66 Flipkart.com - The Success Saga 22353
67 Pester Power: The Influential Kids 12481
68 Destination Branding- How does it Work 13559
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15413
70 Dirty Marketing- Fighting brands unethically 11900
71 Hero Honda Rebranding to Hero MotoCorp 14821
72 Standardize or Localize- A better way to lead markets 12216
73 Critical Success Factors for Devising Strategies for Airline Players 19745
74 Mom and Pop Stores Score Over Giant Supermarkets 11696
75 Regional Aspiration Marketing- A Step Further 11035
76 Value and benefit- The customer perspective 14471
77 Merchandising- The Brand Building Strategy 10328
78 The ill-effects of Globalization 10522
79 Brand Ferrari - The Dream Machine 13449
80 Retail Industry : Boon or Bane ? 13024
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21296
82 Premium Brands- Prestige, Value and Quality 20867
83 JustDial: The Information and Business Listings Directory 24917
84 Corporate branding vs Product branding 13790
85 Sales vs Marketing - Do They complement or compete ? 29664
86 Is Advertising an art of Lying ? 16383
87 Glocalization-The McD and KFC Way ? 13226
88 Breakthrough Products: Entering a New World 25816
89 4 P's of Management 57195
90 Walt Disney: A Magical Brand 16921
91 Evaluating Advertisement Campaigns: Analyzing Customers 10886
92 Brand Manchester United : A Theatre of Dreams 10953
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12561
94 10 Reasons Why Airline Industry is Unique ? 49773
95 Role of Brand Ambassadors in Recession 10773
96 Reverse Pricing - Getting it Right ! 11989
97 Copyright & Trademark violations: Rural Marketing Success ? 15160
98 Premium Niche Marketing: Small World and Big Business 15697
99 Surrogate Advertising: Softly promoting hard products 10612
100 TATA Nano : Khushiyon Ki Chaabi 14991
101 Royal Enfield Bullet - The Indian Cult Brand ! 20434
102 Do Brands have finite lives ? 20390
103 Why Twitter is so successful ? 20060
104 M.R.P: Setting your own price ? 10755
105 The New Age Marketing Warfare ! 13205
 
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