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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15396
38 Customer Is King – Make The King Happy 23514
39 Marketing Strategies & Innovations In The Services Sector 13723
40 Segmentation Targeting & Positioning-Defining Product Lines 26447
41 Role Of Technology In Marketing 20357
42 How To Create Snob Effect In Marketing? 14041
43 Health Insurance: A Push Or A Pull Product? 10686
44 A Strategic Perspective Of Kerala Tourism 25985
45 Opportunities In Online Marketing 9804
46 Challenges Of Digital Marketing 17824
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10091
48 Then & Now - A Coke Story 13647
49 What's This App - Whatsapp Success Story! 24689
50 Flying High: What Keeps Indigo Going 10493
51 Brand Activation: Bringing Spirit Of Brands To Life 15498
52 Indian Rural Market: The Next Big Thing 23427
53 Oreo – Milky’s Favourite Cookie Turns 100 10072
54 The Happy Birds: Success Story of Angry Birds 11172
55 Tata Motors JLR - The Success Story 13759
56 An Analysis On Lux Beauty Soap 38835
57 Latest Trend In Marketing Environment: Viral Marketing 9385
58 Impact Of The ZooZoo Commercials For Value Added Services 15592
59 What Can We Learn From Strategy Games 13403
60 The Reverse of Marketing=De-Marketing 16622
61 Is There A Better Way To Sell To Rural Market 11884
62 Why & How Marketers Target Kids 14659
63 Disruptive Innovation: Strategist’s Dilemma 10160
64 Entry Strategies For Automobile Companies In African Markets 13078
65 Park Avenue I.Q: New Name In The World Of Deodorants 16139
66 Flipkart.com - The Success Saga 21038
67 Pester Power: The Influential Kids 11337
68 Destination Branding- How does it Work 12666
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14124
70 Dirty Marketing- Fighting brands unethically 10635
71 Hero Honda Rebranding to Hero MotoCorp 13259
72 Standardize or Localize- A better way to lead markets 11181
73 Critical Success Factors for Devising Strategies for Airline Players 18440
74 Mom and Pop Stores Score Over Giant Supermarkets 10530
75 Regional Aspiration Marketing- A Step Further 9964
76 Value and benefit- The customer perspective 13661
77 Merchandising- The Brand Building Strategy 9466
78 The ill-effects of Globalization 9728
79 Brand Ferrari - The Dream Machine 12448
80 Retail Industry : Boon or Bane ? 12122
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20114
82 Premium Brands- Prestige, Value and Quality 19021
83 JustDial: The Information and Business Listings Directory 23008
84 Corporate branding vs Product branding 12872
85 Sales vs Marketing - Do They complement or compete ? 28325
86 Is Advertising an art of Lying ? 15438
87 Glocalization-The McD and KFC Way ? 11888
88 Breakthrough Products: Entering a New World 24546
89 4 P's of Management 55670
90 Walt Disney: A Magical Brand 15675
91 Evaluating Advertisement Campaigns: Analyzing Customers 9876
92 Brand Manchester United : A Theatre of Dreams 9874
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11636
94 10 Reasons Why Airline Industry is Unique ? 48355
95 Role of Brand Ambassadors in Recession 9744
96 Reverse Pricing - Getting it Right ! 10865
97 Copyright & Trademark violations: Rural Marketing Success ? 14175
98 Premium Niche Marketing: Small World and Big Business 14357
99 Surrogate Advertising: Softly promoting hard products 9720
100 TATA Nano : Khushiyon Ki Chaabi 13547
101 Royal Enfield Bullet - The Indian Cult Brand ! 19317
102 Do Brands have finite lives ? 19650
103 Why Twitter is so successful ? 19344
104 M.R.P: Setting your own price ? 9885
105 The New Age Marketing Warfare ! 12389
 
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