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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16944
38 Customer Is King – Make The King Happy 24948
39 Marketing Strategies & Innovations In The Services Sector 15033
40 Segmentation Targeting & Positioning-Defining Product Lines 27597
41 Role Of Technology In Marketing 21233
42 How To Create Snob Effect In Marketing? 15198
43 Health Insurance: A Push Or A Pull Product? 11554
44 A Strategic Perspective Of Kerala Tourism 27364
45 Opportunities In Online Marketing 10642
46 Challenges Of Digital Marketing 19209
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11069
48 Then & Now - A Coke Story 14752
49 What's This App - Whatsapp Success Story! 25572
50 Flying High: What Keeps Indigo Going 11837
51 Brand Activation: Bringing Spirit Of Brands To Life 16506
52 Indian Rural Market: The Next Big Thing 24325
53 Oreo – Milky’s Favourite Cookie Turns 100 11159
54 The Happy Birds: Success Story of Angry Birds 12532
55 Tata Motors JLR - The Success Story 14950
56 An Analysis On Lux Beauty Soap 40767
57 Latest Trend In Marketing Environment: Viral Marketing 10271
58 Impact Of The ZooZoo Commercials For Value Added Services 17004
59 What Can We Learn From Strategy Games 14221
60 The Reverse of Marketing=De-Marketing 18121
61 Is There A Better Way To Sell To Rural Market 12896
62 Why & How Marketers Target Kids 16099
63 Disruptive Innovation: Strategist’s Dilemma 11510
64 Entry Strategies For Automobile Companies In African Markets 13993
65 Park Avenue I.Q: New Name In The World Of Deodorants 17168
66 Flipkart.com - The Success Saga 22332
67 Pester Power: The Influential Kids 12460
68 Destination Branding- How does it Work 13543
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15401
70 Dirty Marketing- Fighting brands unethically 11886
71 Hero Honda Rebranding to Hero MotoCorp 14795
72 Standardize or Localize- A better way to lead markets 12202
73 Critical Success Factors for Devising Strategies for Airline Players 19727
74 Mom and Pop Stores Score Over Giant Supermarkets 11686
75 Regional Aspiration Marketing- A Step Further 11015
76 Value and benefit- The customer perspective 14461
77 Merchandising- The Brand Building Strategy 10319
78 The ill-effects of Globalization 10502
79 Brand Ferrari - The Dream Machine 13438
80 Retail Industry : Boon or Bane ? 13001
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21281
82 Premium Brands- Prestige, Value and Quality 20845
83 JustDial: The Information and Business Listings Directory 24881
84 Corporate branding vs Product branding 13777
85 Sales vs Marketing - Do They complement or compete ? 29639
86 Is Advertising an art of Lying ? 16368
87 Glocalization-The McD and KFC Way ? 13208
88 Breakthrough Products: Entering a New World 25797
89 4 P's of Management 57161
90 Walt Disney: A Magical Brand 16898
91 Evaluating Advertisement Campaigns: Analyzing Customers 10869
92 Brand Manchester United : A Theatre of Dreams 10933
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12529
94 10 Reasons Why Airline Industry is Unique ? 49743
95 Role of Brand Ambassadors in Recession 10755
96 Reverse Pricing - Getting it Right ! 11971
97 Copyright & Trademark violations: Rural Marketing Success ? 15147
98 Premium Niche Marketing: Small World and Big Business 15667
99 Surrogate Advertising: Softly promoting hard products 10588
100 TATA Nano : Khushiyon Ki Chaabi 14968
101 Royal Enfield Bullet - The Indian Cult Brand ! 20418
102 Do Brands have finite lives ? 20358
103 Why Twitter is so successful ? 20044
104 M.R.P: Setting your own price ? 10744
105 The New Age Marketing Warfare ! 13187
 
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