1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16717
38 Customer Is King – Make The King Happy 24740
39 Marketing Strategies & Innovations In The Services Sector 14803
40 Segmentation Targeting & Positioning-Defining Product Lines 27407
41 Role Of Technology In Marketing 21103
42 How To Create Snob Effect In Marketing? 15018
43 Health Insurance: A Push Or A Pull Product? 11432
44 A Strategic Perspective Of Kerala Tourism 27163
45 Opportunities In Online Marketing 10500
46 Challenges Of Digital Marketing 18892
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10900
48 Then & Now - A Coke Story 14581
49 What's This App - Whatsapp Success Story! 25438
50 Flying High: What Keeps Indigo Going 11648
51 Brand Activation: Bringing Spirit Of Brands To Life 16355
52 Indian Rural Market: The Next Big Thing 24185
53 Oreo – Milky’s Favourite Cookie Turns 100 11005
54 The Happy Birds: Success Story of Angry Birds 12323
55 Tata Motors JLR - The Success Story 14772
56 An Analysis On Lux Beauty Soap 40381
57 Latest Trend In Marketing Environment: Viral Marketing 10140
58 Impact Of The ZooZoo Commercials For Value Added Services 16798
59 What Can We Learn From Strategy Games 14100
60 The Reverse of Marketing=De-Marketing 17907
61 Is There A Better Way To Sell To Rural Market 12737
62 Why & How Marketers Target Kids 15870
63 Disruptive Innovation: Strategist’s Dilemma 11307
64 Entry Strategies For Automobile Companies In African Markets 13850
65 Park Avenue I.Q: New Name In The World Of Deodorants 17012
66 Flipkart.com - The Success Saga 22112
67 Pester Power: The Influential Kids 12254
68 Destination Branding- How does it Work 13410
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15244
70 Dirty Marketing- Fighting brands unethically 11704
71 Hero Honda Rebranding to Hero MotoCorp 14586
72 Standardize or Localize- A better way to lead markets 12056
73 Critical Success Factors for Devising Strategies for Airline Players 19533
74 Mom and Pop Stores Score Over Giant Supermarkets 11530
75 Regional Aspiration Marketing- A Step Further 10867
76 Value and benefit- The customer perspective 14333
77 Merchandising- The Brand Building Strategy 10180
78 The ill-effects of Globalization 10384
79 Brand Ferrari - The Dream Machine 13305
80 Retail Industry : Boon or Bane ? 12879
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21096
82 Premium Brands- Prestige, Value and Quality 20539
83 JustDial: The Information and Business Listings Directory 24573
84 Corporate branding vs Product branding 13599
85 Sales vs Marketing - Do They complement or compete ? 29425
86 Is Advertising an art of Lying ? 16229
87 Glocalization-The McD and KFC Way ? 13030
88 Breakthrough Products: Entering a New World 25611
89 4 P's of Management 56931
90 Walt Disney: A Magical Brand 16727
91 Evaluating Advertisement Campaigns: Analyzing Customers 10705
92 Brand Manchester United : A Theatre of Dreams 10746
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12371
94 10 Reasons Why Airline Industry is Unique ? 49524
95 Role of Brand Ambassadors in Recession 10589
96 Reverse Pricing - Getting it Right ! 11805
97 Copyright & Trademark violations: Rural Marketing Success ? 14992
98 Premium Niche Marketing: Small World and Big Business 15433
99 Surrogate Advertising: Softly promoting hard products 10455
100 TATA Nano : Khushiyon Ki Chaabi 14788
101 Royal Enfield Bullet - The Indian Cult Brand ! 20246
102 Do Brands have finite lives ? 20203
103 Why Twitter is so successful ? 19918
104 M.R.P: Setting your own price ? 10603
105 The New Age Marketing Warfare ! 13038
 
Page 1 of 2