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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16679
38 Customer Is King – Make The King Happy 24702
39 Marketing Strategies & Innovations In The Services Sector 14753
40 Segmentation Targeting & Positioning-Defining Product Lines 27365
41 Role Of Technology In Marketing 21082
42 How To Create Snob Effect In Marketing? 14992
43 Health Insurance: A Push Or A Pull Product? 11416
44 A Strategic Perspective Of Kerala Tourism 27126
45 Opportunities In Online Marketing 10479
46 Challenges Of Digital Marketing 18846
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10868
48 Then & Now - A Coke Story 14554
49 What's This App - Whatsapp Success Story! 25416
50 Flying High: What Keeps Indigo Going 11614
51 Brand Activation: Bringing Spirit Of Brands To Life 16321
52 Indian Rural Market: The Next Big Thing 24153
53 Oreo – Milky’s Favourite Cookie Turns 100 10974
54 The Happy Birds: Success Story of Angry Birds 12276
55 Tata Motors JLR - The Success Story 14735
56 An Analysis On Lux Beauty Soap 40310
57 Latest Trend In Marketing Environment: Viral Marketing 10119
58 Impact Of The ZooZoo Commercials For Value Added Services 16763
59 What Can We Learn From Strategy Games 14077
60 The Reverse of Marketing=De-Marketing 17857
61 Is There A Better Way To Sell To Rural Market 12711
62 Why & How Marketers Target Kids 15825
63 Disruptive Innovation: Strategist’s Dilemma 11284
64 Entry Strategies For Automobile Companies In African Markets 13831
65 Park Avenue I.Q: New Name In The World Of Deodorants 16985
66 Flipkart.com - The Success Saga 22075
67 Pester Power: The Influential Kids 12219
68 Destination Branding- How does it Work 13388
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15212
70 Dirty Marketing- Fighting brands unethically 11672
71 Hero Honda Rebranding to Hero MotoCorp 14530
72 Standardize or Localize- A better way to lead markets 12028
73 Critical Success Factors for Devising Strategies for Airline Players 19493
74 Mom and Pop Stores Score Over Giant Supermarkets 11505
75 Regional Aspiration Marketing- A Step Further 10836
76 Value and benefit- The customer perspective 14312
77 Merchandising- The Brand Building Strategy 10156
78 The ill-effects of Globalization 10363
79 Brand Ferrari - The Dream Machine 13287
80 Retail Industry : Boon or Bane ? 12857
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21054
82 Premium Brands- Prestige, Value and Quality 20473
83 JustDial: The Information and Business Listings Directory 24509
84 Corporate branding vs Product branding 13572
85 Sales vs Marketing - Do They complement or compete ? 29381
86 Is Advertising an art of Lying ? 16203
87 Glocalization-The McD and KFC Way ? 12992
88 Breakthrough Products: Entering a New World 25581
89 4 P's of Management 56893
90 Walt Disney: A Magical Brand 16692
91 Evaluating Advertisement Campaigns: Analyzing Customers 10672
92 Brand Manchester United : A Theatre of Dreams 10714
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12344
94 10 Reasons Why Airline Industry is Unique ? 49489
95 Role of Brand Ambassadors in Recession 10567
96 Reverse Pricing - Getting it Right ! 11764
97 Copyright & Trademark violations: Rural Marketing Success ? 14962
98 Premium Niche Marketing: Small World and Big Business 15398
99 Surrogate Advertising: Softly promoting hard products 10435
100 TATA Nano : Khushiyon Ki Chaabi 14749
101 Royal Enfield Bullet - The Indian Cult Brand ! 20201
102 Do Brands have finite lives ? 20177
103 Why Twitter is so successful ? 19899
104 M.R.P: Setting your own price ? 10571
105 The New Age Marketing Warfare ! 13017
 
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