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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17277
38 Customer Is King – Make The King Happy 25219
39 Marketing Strategies & Innovations In The Services Sector 15328
40 Segmentation Targeting & Positioning-Defining Product Lines 27877
41 Role Of Technology In Marketing 21448
42 How To Create Snob Effect In Marketing? 15484
43 Health Insurance: A Push Or A Pull Product? 11757
44 A Strategic Perspective Of Kerala Tourism 27674
45 Opportunities In Online Marketing 10886
46 Challenges Of Digital Marketing 19656
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11292
48 Then & Now - A Coke Story 15028
49 What's This App - Whatsapp Success Story! 25822
50 Flying High: What Keeps Indigo Going 12087
51 Brand Activation: Bringing Spirit Of Brands To Life 16733
52 Indian Rural Market: The Next Big Thing 24559
53 Oreo – Milky’s Favourite Cookie Turns 100 11413
54 The Happy Birds: Success Story of Angry Birds 12859
55 Tata Motors JLR - The Success Story 15317
56 An Analysis On Lux Beauty Soap 41201
57 Latest Trend In Marketing Environment: Viral Marketing 10489
58 Impact Of The ZooZoo Commercials For Value Added Services 17364
59 What Can We Learn From Strategy Games 14450
60 The Reverse of Marketing=De-Marketing 18404
61 Is There A Better Way To Sell To Rural Market 13117
62 Why & How Marketers Target Kids 16444
63 Disruptive Innovation: Strategist’s Dilemma 11743
64 Entry Strategies For Automobile Companies In African Markets 14226
65 Park Avenue I.Q: New Name In The World Of Deodorants 17463
66 Flipkart.com - The Success Saga 22622
67 Pester Power: The Influential Kids 12762
68 Destination Branding- How does it Work 13777
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15638
70 Dirty Marketing- Fighting brands unethically 12146
71 Hero Honda Rebranding to Hero MotoCorp 15128
72 Standardize or Localize- A better way to lead markets 12448
73 Critical Success Factors for Devising Strategies for Airline Players 19992
74 Mom and Pop Stores Score Over Giant Supermarkets 11945
75 Regional Aspiration Marketing- A Step Further 11305
76 Value and benefit- The customer perspective 14672
77 Merchandising- The Brand Building Strategy 10558
78 The ill-effects of Globalization 10738
79 Brand Ferrari - The Dream Machine 13692
80 Retail Industry : Boon or Bane ? 13265
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21560
82 Premium Brands- Prestige, Value and Quality 21217
83 JustDial: The Information and Business Listings Directory 25215
84 Corporate branding vs Product branding 14054
85 Sales vs Marketing - Do They complement or compete ? 29951
86 Is Advertising an art of Lying ? 16619
87 Glocalization-The McD and KFC Way ? 13478
88 Breakthrough Products: Entering a New World 26090
89 4 P's of Management 57514
90 Walt Disney: A Magical Brand 17198
91 Evaluating Advertisement Campaigns: Analyzing Customers 11112
92 Brand Manchester United : A Theatre of Dreams 11238
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12873
94 10 Reasons Why Airline Industry is Unique ? 50096
95 Role of Brand Ambassadors in Recession 11048
96 Reverse Pricing - Getting it Right ! 12299
97 Copyright & Trademark violations: Rural Marketing Success ? 15451
98 Premium Niche Marketing: Small World and Big Business 16046
99 Surrogate Advertising: Softly promoting hard products 10872
100 TATA Nano : Khushiyon Ki Chaabi 15306
101 Royal Enfield Bullet - The Indian Cult Brand ! 20794
102 Do Brands have finite lives ? 20685
103 Why Twitter is so successful ? 20273
104 M.R.P: Setting your own price ? 10999
105 The New Age Marketing Warfare ! 13452
 
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