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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17032
38 Customer Is King – Make The King Happy 25022
39 Marketing Strategies & Innovations In The Services Sector 15125
40 Segmentation Targeting & Positioning-Defining Product Lines 27666
41 Role Of Technology In Marketing 21291
42 How To Create Snob Effect In Marketing? 15269
43 Health Insurance: A Push Or A Pull Product? 11608
44 A Strategic Perspective Of Kerala Tourism 27449
45 Opportunities In Online Marketing 10713
46 Challenges Of Digital Marketing 19346
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11120
48 Then & Now - A Coke Story 14820
49 What's This App - Whatsapp Success Story! 25644
50 Flying High: What Keeps Indigo Going 11905
51 Brand Activation: Bringing Spirit Of Brands To Life 16560
52 Indian Rural Market: The Next Big Thing 24377
53 Oreo – Milky’s Favourite Cookie Turns 100 11229
54 The Happy Birds: Success Story of Angry Birds 12620
55 Tata Motors JLR - The Success Story 15067
56 An Analysis On Lux Beauty Soap 40912
57 Latest Trend In Marketing Environment: Viral Marketing 10325
58 Impact Of The ZooZoo Commercials For Value Added Services 17163
59 What Can We Learn From Strategy Games 14280
60 The Reverse of Marketing=De-Marketing 18197
61 Is There A Better Way To Sell To Rural Market 12950
62 Why & How Marketers Target Kids 16214
63 Disruptive Innovation: Strategist’s Dilemma 11567
64 Entry Strategies For Automobile Companies In African Markets 14046
65 Park Avenue I.Q: New Name In The World Of Deodorants 17254
66 Flipkart.com - The Success Saga 22407
67 Pester Power: The Influential Kids 12547
68 Destination Branding- How does it Work 13600
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15462
70 Dirty Marketing- Fighting brands unethically 11945
71 Hero Honda Rebranding to Hero MotoCorp 14873
72 Standardize or Localize- A better way to lead markets 12264
73 Critical Success Factors for Devising Strategies for Airline Players 19802
74 Mom and Pop Stores Score Over Giant Supermarkets 11747
75 Regional Aspiration Marketing- A Step Further 11109
76 Value and benefit- The customer perspective 14510
77 Merchandising- The Brand Building Strategy 10378
78 The ill-effects of Globalization 10569
79 Brand Ferrari - The Dream Machine 13499
80 Retail Industry : Boon or Bane ? 13071
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21351
82 Premium Brands- Prestige, Value and Quality 20954
83 JustDial: The Information and Business Listings Directory 24989
84 Corporate branding vs Product branding 13846
85 Sales vs Marketing - Do They complement or compete ? 29728
86 Is Advertising an art of Lying ? 16434
87 Glocalization-The McD and KFC Way ? 13282
88 Breakthrough Products: Entering a New World 25888
89 4 P's of Management 57286
90 Walt Disney: A Magical Brand 16993
91 Evaluating Advertisement Campaigns: Analyzing Customers 10928
92 Brand Manchester United : A Theatre of Dreams 11021
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12619
94 10 Reasons Why Airline Industry is Unique ? 49842
95 Role of Brand Ambassadors in Recession 10836
96 Reverse Pricing - Getting it Right ! 12061
97 Copyright & Trademark violations: Rural Marketing Success ? 15225
98 Premium Niche Marketing: Small World and Big Business 15781
99 Surrogate Advertising: Softly promoting hard products 10665
100 TATA Nano : Khushiyon Ki Chaabi 15058
101 Royal Enfield Bullet - The Indian Cult Brand ! 20504
102 Do Brands have finite lives ? 20494
103 Why Twitter is so successful ? 20118
104 M.R.P: Setting your own price ? 10812
105 The New Age Marketing Warfare ! 13271
 
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