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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17043
38 Customer Is King – Make The King Happy 25030
39 Marketing Strategies & Innovations In The Services Sector 15135
40 Segmentation Targeting & Positioning-Defining Product Lines 27676
41 Role Of Technology In Marketing 21299
42 How To Create Snob Effect In Marketing? 15278
43 Health Insurance: A Push Or A Pull Product? 11613
44 A Strategic Perspective Of Kerala Tourism 27459
45 Opportunities In Online Marketing 10721
46 Challenges Of Digital Marketing 19364
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11127
48 Then & Now - A Coke Story 14827
49 What's This App - Whatsapp Success Story! 25652
50 Flying High: What Keeps Indigo Going 11911
51 Brand Activation: Bringing Spirit Of Brands To Life 16566
52 Indian Rural Market: The Next Big Thing 24385
53 Oreo – Milky’s Favourite Cookie Turns 100 11235
54 The Happy Birds: Success Story of Angry Birds 12630
55 Tata Motors JLR - The Success Story 15086
56 An Analysis On Lux Beauty Soap 40928
57 Latest Trend In Marketing Environment: Viral Marketing 10331
58 Impact Of The ZooZoo Commercials For Value Added Services 17176
59 What Can We Learn From Strategy Games 14287
60 The Reverse of Marketing=De-Marketing 18205
61 Is There A Better Way To Sell To Rural Market 12963
62 Why & How Marketers Target Kids 16230
63 Disruptive Innovation: Strategist’s Dilemma 11577
64 Entry Strategies For Automobile Companies In African Markets 14052
65 Park Avenue I.Q: New Name In The World Of Deodorants 17262
66 Flipkart.com - The Success Saga 22418
67 Pester Power: The Influential Kids 12556
68 Destination Branding- How does it Work 13608
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15470
70 Dirty Marketing- Fighting brands unethically 11958
71 Hero Honda Rebranding to Hero MotoCorp 14884
72 Standardize or Localize- A better way to lead markets 12273
73 Critical Success Factors for Devising Strategies for Airline Players 19812
74 Mom and Pop Stores Score Over Giant Supermarkets 11753
75 Regional Aspiration Marketing- A Step Further 11121
76 Value and benefit- The customer perspective 14517
77 Merchandising- The Brand Building Strategy 10387
78 The ill-effects of Globalization 10577
79 Brand Ferrari - The Dream Machine 13507
80 Retail Industry : Boon or Bane ? 13080
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21361
82 Premium Brands- Prestige, Value and Quality 20963
83 JustDial: The Information and Business Listings Directory 24995
84 Corporate branding vs Product branding 13858
85 Sales vs Marketing - Do They complement or compete ? 29739
86 Is Advertising an art of Lying ? 16443
87 Glocalization-The McD and KFC Way ? 13290
88 Breakthrough Products: Entering a New World 25896
89 4 P's of Management 57299
90 Walt Disney: A Magical Brand 17006
91 Evaluating Advertisement Campaigns: Analyzing Customers 10938
92 Brand Manchester United : A Theatre of Dreams 11030
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12628
94 10 Reasons Why Airline Industry is Unique ? 49850
95 Role of Brand Ambassadors in Recession 10847
96 Reverse Pricing - Getting it Right ! 12070
97 Copyright & Trademark violations: Rural Marketing Success ? 15236
98 Premium Niche Marketing: Small World and Big Business 15788
99 Surrogate Advertising: Softly promoting hard products 10673
100 TATA Nano : Khushiyon Ki Chaabi 15068
101 Royal Enfield Bullet - The Indian Cult Brand ! 20514
102 Do Brands have finite lives ? 20512
103 Why Twitter is so successful ? 20128
104 M.R.P: Setting your own price ? 10820
105 The New Age Marketing Warfare ! 13277
 
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