1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17197
38 Customer Is King – Make The King Happy 25156
39 Marketing Strategies & Innovations In The Services Sector 15262
40 Segmentation Targeting & Positioning-Defining Product Lines 27803
41 Role Of Technology In Marketing 21395
42 How To Create Snob Effect In Marketing? 15389
43 Health Insurance: A Push Or A Pull Product? 11708
44 A Strategic Perspective Of Kerala Tourism 27598
45 Opportunities In Online Marketing 10827
46 Challenges Of Digital Marketing 19575
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11232
48 Then & Now - A Coke Story 14958
49 What's This App - Whatsapp Success Story! 25761
50 Flying High: What Keeps Indigo Going 12029
51 Brand Activation: Bringing Spirit Of Brands To Life 16675
52 Indian Rural Market: The Next Big Thing 24494
53 Oreo – Milky’s Favourite Cookie Turns 100 11352
54 The Happy Birds: Success Story of Angry Birds 12780
55 Tata Motors JLR - The Success Story 15238
56 An Analysis On Lux Beauty Soap 41124
57 Latest Trend In Marketing Environment: Viral Marketing 10429
58 Impact Of The ZooZoo Commercials For Value Added Services 17307
59 What Can We Learn From Strategy Games 14392
60 The Reverse of Marketing=De-Marketing 18335
61 Is There A Better Way To Sell To Rural Market 13061
62 Why & How Marketers Target Kids 16376
63 Disruptive Innovation: Strategist’s Dilemma 11683
64 Entry Strategies For Automobile Companies In African Markets 14163
65 Park Avenue I.Q: New Name In The World Of Deodorants 17401
66 Flipkart.com - The Success Saga 22556
67 Pester Power: The Influential Kids 12682
68 Destination Branding- How does it Work 13716
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15579
70 Dirty Marketing- Fighting brands unethically 12076
71 Hero Honda Rebranding to Hero MotoCorp 15027
72 Standardize or Localize- A better way to lead markets 12393
73 Critical Success Factors for Devising Strategies for Airline Players 19934
74 Mom and Pop Stores Score Over Giant Supermarkets 11866
75 Regional Aspiration Marketing- A Step Further 11244
76 Value and benefit- The customer perspective 14619
77 Merchandising- The Brand Building Strategy 10495
78 The ill-effects of Globalization 10678
79 Brand Ferrari - The Dream Machine 13615
80 Retail Industry : Boon or Bane ? 13191
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21488
82 Premium Brands- Prestige, Value and Quality 21125
83 JustDial: The Information and Business Listings Directory 25140
84 Corporate branding vs Product branding 13985
85 Sales vs Marketing - Do They complement or compete ? 29879
86 Is Advertising an art of Lying ? 16558
87 Glocalization-The McD and KFC Way ? 13412
88 Breakthrough Products: Entering a New World 26025
89 4 P's of Management 57447
90 Walt Disney: A Magical Brand 17129
91 Evaluating Advertisement Campaigns: Analyzing Customers 11053
92 Brand Manchester United : A Theatre of Dreams 11171
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12765
94 10 Reasons Why Airline Industry is Unique ? 50013
95 Role of Brand Ambassadors in Recession 10981
96 Reverse Pricing - Getting it Right ! 12224
97 Copyright & Trademark violations: Rural Marketing Success ? 15384
98 Premium Niche Marketing: Small World and Big Business 15962
99 Surrogate Advertising: Softly promoting hard products 10808
100 TATA Nano : Khushiyon Ki Chaabi 15228
101 Royal Enfield Bullet - The Indian Cult Brand ! 20690
102 Do Brands have finite lives ? 20640
103 Why Twitter is so successful ? 20231
104 M.R.P: Setting your own price ? 10942
105 The New Age Marketing Warfare ! 13397
 
Page 1 of 2