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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16628
38 Customer Is King – Make The King Happy 24658
39 Marketing Strategies & Innovations In The Services Sector 14700
40 Segmentation Targeting & Positioning-Defining Product Lines 27324
41 Role Of Technology In Marketing 21059
42 How To Create Snob Effect In Marketing? 14954
43 Health Insurance: A Push Or A Pull Product? 11394
44 A Strategic Perspective Of Kerala Tourism 27090
45 Opportunities In Online Marketing 10457
46 Challenges Of Digital Marketing 18793
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10834
48 Then & Now - A Coke Story 14519
49 What's This App - Whatsapp Success Story! 25390
50 Flying High: What Keeps Indigo Going 11575
51 Brand Activation: Bringing Spirit Of Brands To Life 16279
52 Indian Rural Market: The Next Big Thing 24125
53 Oreo – Milky’s Favourite Cookie Turns 100 10940
54 The Happy Birds: Success Story of Angry Birds 12218
55 Tata Motors JLR - The Success Story 14693
56 An Analysis On Lux Beauty Soap 40220
57 Latest Trend In Marketing Environment: Viral Marketing 10097
58 Impact Of The ZooZoo Commercials For Value Added Services 16725
59 What Can We Learn From Strategy Games 14056
60 The Reverse of Marketing=De-Marketing 17811
61 Is There A Better Way To Sell To Rural Market 12680
62 Why & How Marketers Target Kids 15778
63 Disruptive Innovation: Strategist’s Dilemma 11261
64 Entry Strategies For Automobile Companies In African Markets 13809
65 Park Avenue I.Q: New Name In The World Of Deodorants 16961
66 Flipkart.com - The Success Saga 22041
67 Pester Power: The Influential Kids 12190
68 Destination Branding- How does it Work 13361
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15176
70 Dirty Marketing- Fighting brands unethically 11638
71 Hero Honda Rebranding to Hero MotoCorp 14480
72 Standardize or Localize- A better way to lead markets 12005
73 Critical Success Factors for Devising Strategies for Airline Players 19450
74 Mom and Pop Stores Score Over Giant Supermarkets 11473
75 Regional Aspiration Marketing- A Step Further 10803
76 Value and benefit- The customer perspective 14282
77 Merchandising- The Brand Building Strategy 10130
78 The ill-effects of Globalization 10335
79 Brand Ferrari - The Dream Machine 13267
80 Retail Industry : Boon or Bane ? 12821
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21021
82 Premium Brands- Prestige, Value and Quality 20410
83 JustDial: The Information and Business Listings Directory 24449
84 Corporate branding vs Product branding 13543
85 Sales vs Marketing - Do They complement or compete ? 29323
86 Is Advertising an art of Lying ? 16169
87 Glocalization-The McD and KFC Way ? 12956
88 Breakthrough Products: Entering a New World 25550
89 4 P's of Management 56847
90 Walt Disney: A Magical Brand 16646
91 Evaluating Advertisement Campaigns: Analyzing Customers 10637
92 Brand Manchester United : A Theatre of Dreams 10679
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12307
94 10 Reasons Why Airline Industry is Unique ? 49444
95 Role of Brand Ambassadors in Recession 10540
96 Reverse Pricing - Getting it Right ! 11730
97 Copyright & Trademark violations: Rural Marketing Success ? 14929
98 Premium Niche Marketing: Small World and Big Business 15354
99 Surrogate Advertising: Softly promoting hard products 10405
100 TATA Nano : Khushiyon Ki Chaabi 14717
101 Royal Enfield Bullet - The Indian Cult Brand ! 20151
102 Do Brands have finite lives ? 20150
103 Why Twitter is so successful ? 19876
104 M.R.P: Setting your own price ? 10533
105 The New Age Marketing Warfare ! 12986
 
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