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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17172
38 Customer Is King – Make The King Happy 25134
39 Marketing Strategies & Innovations In The Services Sector 15237
40 Segmentation Targeting & Positioning-Defining Product Lines 27774
41 Role Of Technology In Marketing 21376
42 How To Create Snob Effect In Marketing? 15366
43 Health Insurance: A Push Or A Pull Product? 11687
44 A Strategic Perspective Of Kerala Tourism 27568
45 Opportunities In Online Marketing 10801
46 Challenges Of Digital Marketing 19536
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11211
48 Then & Now - A Coke Story 14923
49 What's This App - Whatsapp Success Story! 25741
50 Flying High: What Keeps Indigo Going 12006
51 Brand Activation: Bringing Spirit Of Brands To Life 16658
52 Indian Rural Market: The Next Big Thing 24477
53 Oreo – Milky’s Favourite Cookie Turns 100 11323
54 The Happy Birds: Success Story of Angry Birds 12754
55 Tata Motors JLR - The Success Story 15209
56 An Analysis On Lux Beauty Soap 41077
57 Latest Trend In Marketing Environment: Viral Marketing 10409
58 Impact Of The ZooZoo Commercials For Value Added Services 17280
59 What Can We Learn From Strategy Games 14367
60 The Reverse of Marketing=De-Marketing 18307
61 Is There A Better Way To Sell To Rural Market 13042
62 Why & How Marketers Target Kids 16349
63 Disruptive Innovation: Strategist’s Dilemma 11664
64 Entry Strategies For Automobile Companies In African Markets 14139
65 Park Avenue I.Q: New Name In The World Of Deodorants 17378
66 Flipkart.com - The Success Saga 22526
67 Pester Power: The Influential Kids 12660
68 Destination Branding- How does it Work 13691
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15558
70 Dirty Marketing- Fighting brands unethically 12053
71 Hero Honda Rebranding to Hero MotoCorp 15001
72 Standardize or Localize- A better way to lead markets 12375
73 Critical Success Factors for Devising Strategies for Airline Players 19911
74 Mom and Pop Stores Score Over Giant Supermarkets 11844
75 Regional Aspiration Marketing- A Step Further 11220
76 Value and benefit- The customer perspective 14599
77 Merchandising- The Brand Building Strategy 10474
78 The ill-effects of Globalization 10661
79 Brand Ferrari - The Dream Machine 13592
80 Retail Industry : Boon or Bane ? 13173
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21465
82 Premium Brands- Prestige, Value and Quality 21091
83 JustDial: The Information and Business Listings Directory 25112
84 Corporate branding vs Product branding 13967
85 Sales vs Marketing - Do They complement or compete ? 29856
86 Is Advertising an art of Lying ? 16533
87 Glocalization-The McD and KFC Way ? 13388
88 Breakthrough Products: Entering a New World 25995
89 4 P's of Management 57422
90 Walt Disney: A Magical Brand 17109
91 Evaluating Advertisement Campaigns: Analyzing Customers 11030
92 Brand Manchester United : A Theatre of Dreams 11146
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12734
94 10 Reasons Why Airline Industry is Unique ? 49984
95 Role of Brand Ambassadors in Recession 10958
96 Reverse Pricing - Getting it Right ! 12197
97 Copyright & Trademark violations: Rural Marketing Success ? 15356
98 Premium Niche Marketing: Small World and Big Business 15933
99 Surrogate Advertising: Softly promoting hard products 10782
100 TATA Nano : Khushiyon Ki Chaabi 15201
101 Royal Enfield Bullet - The Indian Cult Brand ! 20644
102 Do Brands have finite lives ? 20617
103 Why Twitter is so successful ? 20214
104 M.R.P: Setting your own price ? 10921
105 The New Age Marketing Warfare ! 13377
 
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