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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17192
38 Customer Is King – Make The King Happy 25154
39 Marketing Strategies & Innovations In The Services Sector 15258
40 Segmentation Targeting & Positioning-Defining Product Lines 27800
41 Role Of Technology In Marketing 21391
42 How To Create Snob Effect In Marketing? 15386
43 Health Insurance: A Push Or A Pull Product? 11705
44 A Strategic Perspective Of Kerala Tourism 27594
45 Opportunities In Online Marketing 10821
46 Challenges Of Digital Marketing 19571
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11231
48 Then & Now - A Coke Story 14954
49 What's This App - Whatsapp Success Story! 25759
50 Flying High: What Keeps Indigo Going 12026
51 Brand Activation: Bringing Spirit Of Brands To Life 16674
52 Indian Rural Market: The Next Big Thing 24493
53 Oreo – Milky’s Favourite Cookie Turns 100 11349
54 The Happy Birds: Success Story of Angry Birds 12778
55 Tata Motors JLR - The Success Story 15233
56 An Analysis On Lux Beauty Soap 41122
57 Latest Trend In Marketing Environment: Viral Marketing 10427
58 Impact Of The ZooZoo Commercials For Value Added Services 17302
59 What Can We Learn From Strategy Games 14388
60 The Reverse of Marketing=De-Marketing 18331
61 Is There A Better Way To Sell To Rural Market 13058
62 Why & How Marketers Target Kids 16374
63 Disruptive Innovation: Strategist’s Dilemma 11682
64 Entry Strategies For Automobile Companies In African Markets 14159
65 Park Avenue I.Q: New Name In The World Of Deodorants 17400
66 Flipkart.com - The Success Saga 22551
67 Pester Power: The Influential Kids 12679
68 Destination Branding- How does it Work 13712
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15578
70 Dirty Marketing- Fighting brands unethically 12073
71 Hero Honda Rebranding to Hero MotoCorp 15023
72 Standardize or Localize- A better way to lead markets 12391
73 Critical Success Factors for Devising Strategies for Airline Players 19932
74 Mom and Pop Stores Score Over Giant Supermarkets 11864
75 Regional Aspiration Marketing- A Step Further 11239
76 Value and benefit- The customer perspective 14616
77 Merchandising- The Brand Building Strategy 10494
78 The ill-effects of Globalization 10675
79 Brand Ferrari - The Dream Machine 13612
80 Retail Industry : Boon or Bane ? 13190
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21487
82 Premium Brands- Prestige, Value and Quality 21124
83 JustDial: The Information and Business Listings Directory 25135
84 Corporate branding vs Product branding 13982
85 Sales vs Marketing - Do They complement or compete ? 29877
86 Is Advertising an art of Lying ? 16555
87 Glocalization-The McD and KFC Way ? 13408
88 Breakthrough Products: Entering a New World 26022
89 4 P's of Management 57446
90 Walt Disney: A Magical Brand 17125
91 Evaluating Advertisement Campaigns: Analyzing Customers 11050
92 Brand Manchester United : A Theatre of Dreams 11166
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12763
94 10 Reasons Why Airline Industry is Unique ? 50008
95 Role of Brand Ambassadors in Recession 10979
96 Reverse Pricing - Getting it Right ! 12222
97 Copyright & Trademark violations: Rural Marketing Success ? 15380
98 Premium Niche Marketing: Small World and Big Business 15957
99 Surrogate Advertising: Softly promoting hard products 10806
100 TATA Nano : Khushiyon Ki Chaabi 15225
101 Royal Enfield Bullet - The Indian Cult Brand ! 20686
102 Do Brands have finite lives ? 20637
103 Why Twitter is so successful ? 20229
104 M.R.P: Setting your own price ? 10940
105 The New Age Marketing Warfare ! 13395
 
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