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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17074
38 Customer Is King – Make The King Happy 25057
39 Marketing Strategies & Innovations In The Services Sector 15162
40 Segmentation Targeting & Positioning-Defining Product Lines 27697
41 Role Of Technology In Marketing 21321
42 How To Create Snob Effect In Marketing? 15302
43 Health Insurance: A Push Or A Pull Product? 11636
44 A Strategic Perspective Of Kerala Tourism 27489
45 Opportunities In Online Marketing 10741
46 Challenges Of Digital Marketing 19407
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11146
48 Then & Now - A Coke Story 14851
49 What's This App - Whatsapp Success Story! 25672
50 Flying High: What Keeps Indigo Going 11934
51 Brand Activation: Bringing Spirit Of Brands To Life 16579
52 Indian Rural Market: The Next Big Thing 24413
53 Oreo – Milky’s Favourite Cookie Turns 100 11258
54 The Happy Birds: Success Story of Angry Birds 12663
55 Tata Motors JLR - The Success Story 15119
56 An Analysis On Lux Beauty Soap 40970
57 Latest Trend In Marketing Environment: Viral Marketing 10353
58 Impact Of The ZooZoo Commercials For Value Added Services 17207
59 What Can We Learn From Strategy Games 14306
60 The Reverse of Marketing=De-Marketing 18230
61 Is There A Better Way To Sell To Rural Market 12986
62 Why & How Marketers Target Kids 16267
63 Disruptive Innovation: Strategist’s Dilemma 11600
64 Entry Strategies For Automobile Companies In African Markets 14076
65 Park Avenue I.Q: New Name In The World Of Deodorants 17296
66 Flipkart.com - The Success Saga 22445
67 Pester Power: The Influential Kids 12582
68 Destination Branding- How does it Work 13628
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15497
70 Dirty Marketing- Fighting brands unethically 11985
71 Hero Honda Rebranding to Hero MotoCorp 14911
72 Standardize or Localize- A better way to lead markets 12296
73 Critical Success Factors for Devising Strategies for Airline Players 19837
74 Mom and Pop Stores Score Over Giant Supermarkets 11782
75 Regional Aspiration Marketing- A Step Further 11146
76 Value and benefit- The customer perspective 14540
77 Merchandising- The Brand Building Strategy 10409
78 The ill-effects of Globalization 10598
79 Brand Ferrari - The Dream Machine 13527
80 Retail Industry : Boon or Bane ? 13110
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21387
82 Premium Brands- Prestige, Value and Quality 20994
83 JustDial: The Information and Business Listings Directory 25025
84 Corporate branding vs Product branding 13888
85 Sales vs Marketing - Do They complement or compete ? 29784
86 Is Advertising an art of Lying ? 16467
87 Glocalization-The McD and KFC Way ? 13319
88 Breakthrough Products: Entering a New World 25923
89 4 P's of Management 57338
90 Walt Disney: A Magical Brand 17033
91 Evaluating Advertisement Campaigns: Analyzing Customers 10956
92 Brand Manchester United : A Theatre of Dreams 11055
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12654
94 10 Reasons Why Airline Industry is Unique ? 49880
95 Role of Brand Ambassadors in Recession 10873
96 Reverse Pricing - Getting it Right ! 12096
97 Copyright & Trademark violations: Rural Marketing Success ? 15265
98 Premium Niche Marketing: Small World and Big Business 15819
99 Surrogate Advertising: Softly promoting hard products 10694
100 TATA Nano : Khushiyon Ki Chaabi 15094
101 Royal Enfield Bullet - The Indian Cult Brand ! 20540
102 Do Brands have finite lives ? 20542
103 Why Twitter is so successful ? 20148
104 M.R.P: Setting your own price ? 10839
105 The New Age Marketing Warfare ! 13300
 
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