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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16911
38 Customer Is King – Make The King Happy 24925
39 Marketing Strategies & Innovations In The Services Sector 15002
40 Segmentation Targeting & Positioning-Defining Product Lines 27571
41 Role Of Technology In Marketing 21216
42 How To Create Snob Effect In Marketing? 15175
43 Health Insurance: A Push Or A Pull Product? 11539
44 A Strategic Perspective Of Kerala Tourism 27340
45 Opportunities In Online Marketing 10627
46 Challenges Of Digital Marketing 19164
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11045
48 Then & Now - A Coke Story 14726
49 What's This App - Whatsapp Success Story! 25556
50 Flying High: What Keeps Indigo Going 11814
51 Brand Activation: Bringing Spirit Of Brands To Life 16483
52 Indian Rural Market: The Next Big Thing 24309
53 Oreo – Milky’s Favourite Cookie Turns 100 11141
54 The Happy Birds: Success Story of Angry Birds 12508
55 Tata Motors JLR - The Success Story 14931
56 An Analysis On Lux Beauty Soap 40716
57 Latest Trend In Marketing Environment: Viral Marketing 10255
58 Impact Of The ZooZoo Commercials For Value Added Services 16979
59 What Can We Learn From Strategy Games 14204
60 The Reverse of Marketing=De-Marketing 18096
61 Is There A Better Way To Sell To Rural Market 12875
62 Why & How Marketers Target Kids 16068
63 Disruptive Innovation: Strategist’s Dilemma 11490
64 Entry Strategies For Automobile Companies In African Markets 13968
65 Park Avenue I.Q: New Name In The World Of Deodorants 17151
66 Flipkart.com - The Success Saga 22309
67 Pester Power: The Influential Kids 12433
68 Destination Branding- How does it Work 13527
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15384
70 Dirty Marketing- Fighting brands unethically 11866
71 Hero Honda Rebranding to Hero MotoCorp 14769
72 Standardize or Localize- A better way to lead markets 12181
73 Critical Success Factors for Devising Strategies for Airline Players 19701
74 Mom and Pop Stores Score Over Giant Supermarkets 11665
75 Regional Aspiration Marketing- A Step Further 10999
76 Value and benefit- The customer perspective 14439
77 Merchandising- The Brand Building Strategy 10296
78 The ill-effects of Globalization 10491
79 Brand Ferrari - The Dream Machine 13419
80 Retail Industry : Boon or Bane ? 12988
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21253
82 Premium Brands- Prestige, Value and Quality 20812
83 JustDial: The Information and Business Listings Directory 24839
84 Corporate branding vs Product branding 13757
85 Sales vs Marketing - Do They complement or compete ? 29611
86 Is Advertising an art of Lying ? 16349
87 Glocalization-The McD and KFC Way ? 13183
88 Breakthrough Products: Entering a New World 25773
89 4 P's of Management 57127
90 Walt Disney: A Magical Brand 16878
91 Evaluating Advertisement Campaigns: Analyzing Customers 10852
92 Brand Manchester United : A Theatre of Dreams 10910
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12505
94 10 Reasons Why Airline Industry is Unique ? 49724
95 Role of Brand Ambassadors in Recession 10729
96 Reverse Pricing - Getting it Right ! 11953
97 Copyright & Trademark violations: Rural Marketing Success ? 15129
98 Premium Niche Marketing: Small World and Big Business 15643
99 Surrogate Advertising: Softly promoting hard products 10573
100 TATA Nano : Khushiyon Ki Chaabi 14951
101 Royal Enfield Bullet - The Indian Cult Brand ! 20404
102 Do Brands have finite lives ? 20349
103 Why Twitter is so successful ? 20036
104 M.R.P: Setting your own price ? 10725
105 The New Age Marketing Warfare ! 13175
 
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