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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16663
38 Customer Is King – Make The King Happy 24686
39 Marketing Strategies & Innovations In The Services Sector 14735
40 Segmentation Targeting & Positioning-Defining Product Lines 27352
41 Role Of Technology In Marketing 21073
42 How To Create Snob Effect In Marketing? 14981
43 Health Insurance: A Push Or A Pull Product? 11406
44 A Strategic Perspective Of Kerala Tourism 27116
45 Opportunities In Online Marketing 10472
46 Challenges Of Digital Marketing 18830
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10857
48 Then & Now - A Coke Story 14540
49 What's This App - Whatsapp Success Story! 25407
50 Flying High: What Keeps Indigo Going 11600
51 Brand Activation: Bringing Spirit Of Brands To Life 16307
52 Indian Rural Market: The Next Big Thing 24144
53 Oreo – Milky’s Favourite Cookie Turns 100 10965
54 The Happy Birds: Success Story of Angry Birds 12254
55 Tata Motors JLR - The Success Story 14724
56 An Analysis On Lux Beauty Soap 40288
57 Latest Trend In Marketing Environment: Viral Marketing 10111
58 Impact Of The ZooZoo Commercials For Value Added Services 16746
59 What Can We Learn From Strategy Games 14070
60 The Reverse of Marketing=De-Marketing 17842
61 Is There A Better Way To Sell To Rural Market 12704
62 Why & How Marketers Target Kids 15810
63 Disruptive Innovation: Strategist’s Dilemma 11274
64 Entry Strategies For Automobile Companies In African Markets 13823
65 Park Avenue I.Q: New Name In The World Of Deodorants 16977
66 Flipkart.com - The Success Saga 22061
67 Pester Power: The Influential Kids 12211
68 Destination Branding- How does it Work 13377
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15200
70 Dirty Marketing- Fighting brands unethically 11664
71 Hero Honda Rebranding to Hero MotoCorp 14513
72 Standardize or Localize- A better way to lead markets 12021
73 Critical Success Factors for Devising Strategies for Airline Players 19479
74 Mom and Pop Stores Score Over Giant Supermarkets 11494
75 Regional Aspiration Marketing- A Step Further 10825
76 Value and benefit- The customer perspective 14302
77 Merchandising- The Brand Building Strategy 10145
78 The ill-effects of Globalization 10352
79 Brand Ferrari - The Dream Machine 13278
80 Retail Industry : Boon or Bane ? 12844
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21043
82 Premium Brands- Prestige, Value and Quality 20456
83 JustDial: The Information and Business Listings Directory 24495
84 Corporate branding vs Product branding 13560
85 Sales vs Marketing - Do They complement or compete ? 29362
86 Is Advertising an art of Lying ? 16194
87 Glocalization-The McD and KFC Way ? 12981
88 Breakthrough Products: Entering a New World 25572
89 4 P's of Management 56880
90 Walt Disney: A Magical Brand 16674
91 Evaluating Advertisement Campaigns: Analyzing Customers 10660
92 Brand Manchester United : A Theatre of Dreams 10703
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12334
94 10 Reasons Why Airline Industry is Unique ? 49474
95 Role of Brand Ambassadors in Recession 10555
96 Reverse Pricing - Getting it Right ! 11753
97 Copyright & Trademark violations: Rural Marketing Success ? 14948
98 Premium Niche Marketing: Small World and Big Business 15380
99 Surrogate Advertising: Softly promoting hard products 10427
100 TATA Nano : Khushiyon Ki Chaabi 14739
101 Royal Enfield Bullet - The Indian Cult Brand ! 20183
102 Do Brands have finite lives ? 20170
103 Why Twitter is so successful ? 19893
104 M.R.P: Setting your own price ? 10558
105 The New Age Marketing Warfare ! 13007
 
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