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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16636
38 Customer Is King – Make The King Happy 24661
39 Marketing Strategies & Innovations In The Services Sector 14705
40 Segmentation Targeting & Positioning-Defining Product Lines 27327
41 Role Of Technology In Marketing 21061
42 How To Create Snob Effect In Marketing? 14962
43 Health Insurance: A Push Or A Pull Product? 11395
44 A Strategic Perspective Of Kerala Tourism 27094
45 Opportunities In Online Marketing 10458
46 Challenges Of Digital Marketing 18796
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10836
48 Then & Now - A Coke Story 14520
49 What's This App - Whatsapp Success Story! 25392
50 Flying High: What Keeps Indigo Going 11579
51 Brand Activation: Bringing Spirit Of Brands To Life 16281
52 Indian Rural Market: The Next Big Thing 24128
53 Oreo – Milky’s Favourite Cookie Turns 100 10941
54 The Happy Birds: Success Story of Angry Birds 12220
55 Tata Motors JLR - The Success Story 14697
56 An Analysis On Lux Beauty Soap 40229
57 Latest Trend In Marketing Environment: Viral Marketing 10101
58 Impact Of The ZooZoo Commercials For Value Added Services 16726
59 What Can We Learn From Strategy Games 14057
60 The Reverse of Marketing=De-Marketing 17813
61 Is There A Better Way To Sell To Rural Market 12683
62 Why & How Marketers Target Kids 15782
63 Disruptive Innovation: Strategist’s Dilemma 11262
64 Entry Strategies For Automobile Companies In African Markets 13810
65 Park Avenue I.Q: New Name In The World Of Deodorants 16964
66 Flipkart.com - The Success Saga 22045
67 Pester Power: The Influential Kids 12192
68 Destination Branding- How does it Work 13362
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15178
70 Dirty Marketing- Fighting brands unethically 11640
71 Hero Honda Rebranding to Hero MotoCorp 14486
72 Standardize or Localize- A better way to lead markets 12008
73 Critical Success Factors for Devising Strategies for Airline Players 19455
74 Mom and Pop Stores Score Over Giant Supermarkets 11476
75 Regional Aspiration Marketing- A Step Further 10809
76 Value and benefit- The customer perspective 14286
77 Merchandising- The Brand Building Strategy 10130
78 The ill-effects of Globalization 10336
79 Brand Ferrari - The Dream Machine 13268
80 Retail Industry : Boon or Bane ? 12821
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21024
82 Premium Brands- Prestige, Value and Quality 20414
83 JustDial: The Information and Business Listings Directory 24455
84 Corporate branding vs Product branding 13544
85 Sales vs Marketing - Do They complement or compete ? 29329
86 Is Advertising an art of Lying ? 16174
87 Glocalization-The McD and KFC Way ? 12959
88 Breakthrough Products: Entering a New World 25554
89 4 P's of Management 56850
90 Walt Disney: A Magical Brand 16651
91 Evaluating Advertisement Campaigns: Analyzing Customers 10643
92 Brand Manchester United : A Theatre of Dreams 10682
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12310
94 10 Reasons Why Airline Industry is Unique ? 49450
95 Role of Brand Ambassadors in Recession 10544
96 Reverse Pricing - Getting it Right ! 11735
97 Copyright & Trademark violations: Rural Marketing Success ? 14933
98 Premium Niche Marketing: Small World and Big Business 15357
99 Surrogate Advertising: Softly promoting hard products 10411
100 TATA Nano : Khushiyon Ki Chaabi 14722
101 Royal Enfield Bullet - The Indian Cult Brand ! 20154
102 Do Brands have finite lives ? 20152
103 Why Twitter is so successful ? 19880
104 M.R.P: Setting your own price ? 10535
105 The New Age Marketing Warfare ! 12988
 
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