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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17202
38 Customer Is King – Make The King Happy 25160
39 Marketing Strategies & Innovations In The Services Sector 15267
40 Segmentation Targeting & Positioning-Defining Product Lines 27807
41 Role Of Technology In Marketing 21397
42 How To Create Snob Effect In Marketing? 15394
43 Health Insurance: A Push Or A Pull Product? 11712
44 A Strategic Perspective Of Kerala Tourism 27602
45 Opportunities In Online Marketing 10830
46 Challenges Of Digital Marketing 19579
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11237
48 Then & Now - A Coke Story 14962
49 What's This App - Whatsapp Success Story! 25763
50 Flying High: What Keeps Indigo Going 12032
51 Brand Activation: Bringing Spirit Of Brands To Life 16677
52 Indian Rural Market: The Next Big Thing 24498
53 Oreo – Milky’s Favourite Cookie Turns 100 11356
54 The Happy Birds: Success Story of Angry Birds 12786
55 Tata Motors JLR - The Success Story 15242
56 An Analysis On Lux Beauty Soap 41128
57 Latest Trend In Marketing Environment: Viral Marketing 10433
58 Impact Of The ZooZoo Commercials For Value Added Services 17310
59 What Can We Learn From Strategy Games 14396
60 The Reverse of Marketing=De-Marketing 18338
61 Is There A Better Way To Sell To Rural Market 13066
62 Why & How Marketers Target Kids 16383
63 Disruptive Innovation: Strategist’s Dilemma 11686
64 Entry Strategies For Automobile Companies In African Markets 14170
65 Park Avenue I.Q: New Name In The World Of Deodorants 17405
66 Flipkart.com - The Success Saga 22561
67 Pester Power: The Influential Kids 12686
68 Destination Branding- How does it Work 13720
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15584
70 Dirty Marketing- Fighting brands unethically 12080
71 Hero Honda Rebranding to Hero MotoCorp 15032
72 Standardize or Localize- A better way to lead markets 12399
73 Critical Success Factors for Devising Strategies for Airline Players 19938
74 Mom and Pop Stores Score Over Giant Supermarkets 11869
75 Regional Aspiration Marketing- A Step Further 11250
76 Value and benefit- The customer perspective 14623
77 Merchandising- The Brand Building Strategy 10500
78 The ill-effects of Globalization 10683
79 Brand Ferrari - The Dream Machine 13619
80 Retail Industry : Boon or Bane ? 13195
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21492
82 Premium Brands- Prestige, Value and Quality 21134
83 JustDial: The Information and Business Listings Directory 25148
84 Corporate branding vs Product branding 13990
85 Sales vs Marketing - Do They complement or compete ? 29884
86 Is Advertising an art of Lying ? 16562
87 Glocalization-The McD and KFC Way ? 13416
88 Breakthrough Products: Entering a New World 26031
89 4 P's of Management 57452
90 Walt Disney: A Magical Brand 17131
91 Evaluating Advertisement Campaigns: Analyzing Customers 11057
92 Brand Manchester United : A Theatre of Dreams 11176
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12774
94 10 Reasons Why Airline Industry is Unique ? 50018
95 Role of Brand Ambassadors in Recession 10984
96 Reverse Pricing - Getting it Right ! 12228
97 Copyright & Trademark violations: Rural Marketing Success ? 15385
98 Premium Niche Marketing: Small World and Big Business 15966
99 Surrogate Advertising: Softly promoting hard products 10814
100 TATA Nano : Khushiyon Ki Chaabi 15232
101 Royal Enfield Bullet - The Indian Cult Brand ! 20692
102 Do Brands have finite lives ? 20641
103 Why Twitter is so successful ? 20232
104 M.R.P: Setting your own price ? 10945
105 The New Age Marketing Warfare ! 13399
 
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