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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16245
38 Customer Is King – Make The King Happy 24261
39 Marketing Strategies & Innovations In The Services Sector 14402
40 Segmentation Targeting & Positioning-Defining Product Lines 27071
41 Role Of Technology In Marketing 20905
42 How To Create Snob Effect In Marketing? 14692
43 Health Insurance: A Push Or A Pull Product? 11182
44 A Strategic Perspective Of Kerala Tourism 26787
45 Opportunities In Online Marketing 10309
46 Challenges Of Digital Marketing 18505
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10640
48 Then & Now - A Coke Story 14288
49 What's This App - Whatsapp Success Story! 25224
50 Flying High: What Keeps Indigo Going 11268
51 Brand Activation: Bringing Spirit Of Brands To Life 16050
52 Indian Rural Market: The Next Big Thing 23961
53 Oreo – Milky’s Favourite Cookie Turns 100 10721
54 The Happy Birds: Success Story of Angry Birds 11826
55 Tata Motors JLR - The Success Story 14424
56 An Analysis On Lux Beauty Soap 39693
57 Latest Trend In Marketing Environment: Viral Marketing 9921
58 Impact Of The ZooZoo Commercials For Value Added Services 16384
59 What Can We Learn From Strategy Games 13902
60 The Reverse of Marketing=De-Marketing 17422
61 Is There A Better Way To Sell To Rural Market 12411
62 Why & How Marketers Target Kids 15425
63 Disruptive Innovation: Strategist’s Dilemma 10876
64 Entry Strategies For Automobile Companies In African Markets 13623
65 Park Avenue I.Q: New Name In The World Of Deodorants 16752
66 Flipkart.com - The Success Saga 21745
67 Pester Power: The Influential Kids 11981
68 Destination Branding- How does it Work 13200
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14907
70 Dirty Marketing- Fighting brands unethically 11362
71 Hero Honda Rebranding to Hero MotoCorp 14133
72 Standardize or Localize- A better way to lead markets 11761
73 Critical Success Factors for Devising Strategies for Airline Players 19100
74 Mom and Pop Stores Score Over Giant Supermarkets 11234
75 Regional Aspiration Marketing- A Step Further 10591
76 Value and benefit- The customer perspective 14136
77 Merchandising- The Brand Building Strategy 9969
78 The ill-effects of Globalization 10206
79 Brand Ferrari - The Dream Machine 13002
80 Retail Industry : Boon or Bane ? 12637
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20767
82 Premium Brands- Prestige, Value and Quality 19959
83 JustDial: The Information and Business Listings Directory 24057
84 Corporate branding vs Product branding 13387
85 Sales vs Marketing - Do They complement or compete ? 29016
86 Is Advertising an art of Lying ? 15984
87 Glocalization-The McD and KFC Way ? 12659
88 Breakthrough Products: Entering a New World 25273
89 4 P's of Management 56516
90 Walt Disney: A Magical Brand 16363
91 Evaluating Advertisement Campaigns: Analyzing Customers 10428
92 Brand Manchester United : A Theatre of Dreams 10466
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12151
94 10 Reasons Why Airline Industry is Unique ? 49060
95 Role of Brand Ambassadors in Recession 10285
96 Reverse Pricing - Getting it Right ! 11519
97 Copyright & Trademark violations: Rural Marketing Success ? 14745
98 Premium Niche Marketing: Small World and Big Business 15077
99 Surrogate Advertising: Softly promoting hard products 10247
100 TATA Nano : Khushiyon Ki Chaabi 14406
101 Royal Enfield Bullet - The Indian Cult Brand ! 19835
102 Do Brands have finite lives ? 19932
103 Why Twitter is so successful ? 19610
104 M.R.P: Setting your own price ? 10284
105 The New Age Marketing Warfare ! 12768
 
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