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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16894
38 Customer Is King – Make The King Happy 24908
39 Marketing Strategies & Innovations In The Services Sector 14981
40 Segmentation Targeting & Positioning-Defining Product Lines 27554
41 Role Of Technology In Marketing 21207
42 How To Create Snob Effect In Marketing? 15161
43 Health Insurance: A Push Or A Pull Product? 11533
44 A Strategic Perspective Of Kerala Tourism 27325
45 Opportunities In Online Marketing 10617
46 Challenges Of Digital Marketing 19132
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11034
48 Then & Now - A Coke Story 14715
49 What's This App - Whatsapp Success Story! 25547
50 Flying High: What Keeps Indigo Going 11804
51 Brand Activation: Bringing Spirit Of Brands To Life 16470
52 Indian Rural Market: The Next Big Thing 24295
53 Oreo – Milky’s Favourite Cookie Turns 100 11128
54 The Happy Birds: Success Story of Angry Birds 12487
55 Tata Motors JLR - The Success Story 14914
56 An Analysis On Lux Beauty Soap 40689
57 Latest Trend In Marketing Environment: Viral Marketing 10245
58 Impact Of The ZooZoo Commercials For Value Added Services 16955
59 What Can We Learn From Strategy Games 14195
60 The Reverse of Marketing=De-Marketing 18081
61 Is There A Better Way To Sell To Rural Market 12862
62 Why & How Marketers Target Kids 16049
63 Disruptive Innovation: Strategist’s Dilemma 11481
64 Entry Strategies For Automobile Companies In African Markets 13957
65 Park Avenue I.Q: New Name In The World Of Deodorants 17141
66 Flipkart.com - The Success Saga 22288
67 Pester Power: The Influential Kids 12421
68 Destination Branding- How does it Work 13516
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15373
70 Dirty Marketing- Fighting brands unethically 11849
71 Hero Honda Rebranding to Hero MotoCorp 14759
72 Standardize or Localize- A better way to lead markets 12173
73 Critical Success Factors for Devising Strategies for Airline Players 19690
74 Mom and Pop Stores Score Over Giant Supermarkets 11654
75 Regional Aspiration Marketing- A Step Further 10985
76 Value and benefit- The customer perspective 14431
77 Merchandising- The Brand Building Strategy 10287
78 The ill-effects of Globalization 10483
79 Brand Ferrari - The Dream Machine 13411
80 Retail Industry : Boon or Bane ? 12978
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21238
82 Premium Brands- Prestige, Value and Quality 20788
83 JustDial: The Information and Business Listings Directory 24816
84 Corporate branding vs Product branding 13738
85 Sales vs Marketing - Do They complement or compete ? 29592
86 Is Advertising an art of Lying ? 16337
87 Glocalization-The McD and KFC Way ? 13164
88 Breakthrough Products: Entering a New World 25761
89 4 P's of Management 57106
90 Walt Disney: A Magical Brand 16864
91 Evaluating Advertisement Campaigns: Analyzing Customers 10837
92 Brand Manchester United : A Theatre of Dreams 10900
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12489
94 10 Reasons Why Airline Industry is Unique ? 49706
95 Role of Brand Ambassadors in Recession 10719
96 Reverse Pricing - Getting it Right ! 11941
97 Copyright & Trademark violations: Rural Marketing Success ? 15113
98 Premium Niche Marketing: Small World and Big Business 15623
99 Surrogate Advertising: Softly promoting hard products 10558
100 TATA Nano : Khushiyon Ki Chaabi 14931
101 Royal Enfield Bullet - The Indian Cult Brand ! 20389
102 Do Brands have finite lives ? 20332
103 Why Twitter is so successful ? 20027
104 M.R.P: Setting your own price ? 10717
105 The New Age Marketing Warfare ! 13165
 
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