1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16477
38 Customer Is King – Make The King Happy 24441
39 Marketing Strategies & Innovations In The Services Sector 14583
40 Segmentation Targeting & Positioning-Defining Product Lines 27239
41 Role Of Technology In Marketing 21000
42 How To Create Snob Effect In Marketing? 14862
43 Health Insurance: A Push Or A Pull Product? 11254
44 A Strategic Perspective Of Kerala Tourism 26962
45 Opportunities In Online Marketing 10402
46 Challenges Of Digital Marketing 18686
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10762
48 Then & Now - A Coke Story 14425
49 What's This App - Whatsapp Success Story! 25333
50 Flying High: What Keeps Indigo Going 11473
51 Brand Activation: Bringing Spirit Of Brands To Life 16185
52 Indian Rural Market: The Next Big Thing 24066
53 Oreo – Milky’s Favourite Cookie Turns 100 10851
54 The Happy Birds: Success Story of Angry Birds 12019
55 Tata Motors JLR - The Success Story 14587
56 An Analysis On Lux Beauty Soap 39980
57 Latest Trend In Marketing Environment: Viral Marketing 10029
58 Impact Of The ZooZoo Commercials For Value Added Services 16597
59 What Can We Learn From Strategy Games 14001
60 The Reverse of Marketing=De-Marketing 17632
61 Is There A Better Way To Sell To Rural Market 12517
62 Why & How Marketers Target Kids 15647
63 Disruptive Innovation: Strategist’s Dilemma 11085
64 Entry Strategies For Automobile Companies In African Markets 13750
65 Park Avenue I.Q: New Name In The World Of Deodorants 16893
66 Flipkart.com - The Success Saga 21944
67 Pester Power: The Influential Kids 12114
68 Destination Branding- How does it Work 13294
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15088
70 Dirty Marketing- Fighting brands unethically 11545
71 Hero Honda Rebranding to Hero MotoCorp 14351
72 Standardize or Localize- A better way to lead markets 11853
73 Critical Success Factors for Devising Strategies for Airline Players 19270
74 Mom and Pop Stores Score Over Giant Supermarkets 11396
75 Regional Aspiration Marketing- A Step Further 10718
76 Value and benefit- The customer perspective 14226
77 Merchandising- The Brand Building Strategy 10080
78 The ill-effects of Globalization 10289
79 Brand Ferrari - The Dream Machine 13114
80 Retail Industry : Boon or Bane ? 12751
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20927
82 Premium Brands- Prestige, Value and Quality 20243
83 JustDial: The Information and Business Listings Directory 24274
84 Corporate branding vs Product branding 13481
85 Sales vs Marketing - Do They complement or compete ? 29209
86 Is Advertising an art of Lying ? 16091
87 Glocalization-The McD and KFC Way ? 12856
88 Breakthrough Products: Entering a New World 25459
89 4 P's of Management 56723
90 Walt Disney: A Magical Brand 16542
91 Evaluating Advertisement Campaigns: Analyzing Customers 10550
92 Brand Manchester United : A Theatre of Dreams 10601
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12247
94 10 Reasons Why Airline Industry is Unique ? 49250
95 Role of Brand Ambassadors in Recession 10388
96 Reverse Pricing - Getting it Right ! 11649
97 Copyright & Trademark violations: Rural Marketing Success ? 14862
98 Premium Niche Marketing: Small World and Big Business 15251
99 Surrogate Advertising: Softly promoting hard products 10340
100 TATA Nano : Khushiyon Ki Chaabi 14603
101 Royal Enfield Bullet - The Indian Cult Brand ! 20039
102 Do Brands have finite lives ? 20077
103 Why Twitter is so successful ? 19728
104 M.R.P: Setting your own price ? 10449
105 The New Age Marketing Warfare ! 12907
 
Page 1 of 2