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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16479
38 Customer Is King – Make The King Happy 24442
39 Marketing Strategies & Innovations In The Services Sector 14585
40 Segmentation Targeting & Positioning-Defining Product Lines 27241
41 Role Of Technology In Marketing 21002
42 How To Create Snob Effect In Marketing? 14866
43 Health Insurance: A Push Or A Pull Product? 11255
44 A Strategic Perspective Of Kerala Tourism 26967
45 Opportunities In Online Marketing 10404
46 Challenges Of Digital Marketing 18688
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10765
48 Then & Now - A Coke Story 14428
49 What's This App - Whatsapp Success Story! 25334
50 Flying High: What Keeps Indigo Going 11476
51 Brand Activation: Bringing Spirit Of Brands To Life 16189
52 Indian Rural Market: The Next Big Thing 24070
53 Oreo – Milky’s Favourite Cookie Turns 100 10853
54 The Happy Birds: Success Story of Angry Birds 12022
55 Tata Motors JLR - The Success Story 14589
56 An Analysis On Lux Beauty Soap 39986
57 Latest Trend In Marketing Environment: Viral Marketing 10030
58 Impact Of The ZooZoo Commercials For Value Added Services 16601
59 What Can We Learn From Strategy Games 14004
60 The Reverse of Marketing=De-Marketing 17636
61 Is There A Better Way To Sell To Rural Market 12521
62 Why & How Marketers Target Kids 15652
63 Disruptive Innovation: Strategist’s Dilemma 11089
64 Entry Strategies For Automobile Companies In African Markets 13752
65 Park Avenue I.Q: New Name In The World Of Deodorants 16898
66 Flipkart.com - The Success Saga 21950
67 Pester Power: The Influential Kids 12117
68 Destination Branding- How does it Work 13296
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15092
70 Dirty Marketing- Fighting brands unethically 11549
71 Hero Honda Rebranding to Hero MotoCorp 14355
72 Standardize or Localize- A better way to lead markets 11855
73 Critical Success Factors for Devising Strategies for Airline Players 19274
74 Mom and Pop Stores Score Over Giant Supermarkets 11400
75 Regional Aspiration Marketing- A Step Further 10722
76 Value and benefit- The customer perspective 14228
77 Merchandising- The Brand Building Strategy 10082
78 The ill-effects of Globalization 10291
79 Brand Ferrari - The Dream Machine 13118
80 Retail Industry : Boon or Bane ? 12754
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20932
82 Premium Brands- Prestige, Value and Quality 20246
83 JustDial: The Information and Business Listings Directory 24278
84 Corporate branding vs Product branding 13483
85 Sales vs Marketing - Do They complement or compete ? 29212
86 Is Advertising an art of Lying ? 16093
87 Glocalization-The McD and KFC Way ? 12861
88 Breakthrough Products: Entering a New World 25463
89 4 P's of Management 56727
90 Walt Disney: A Magical Brand 16547
91 Evaluating Advertisement Campaigns: Analyzing Customers 10554
92 Brand Manchester United : A Theatre of Dreams 10606
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12250
94 10 Reasons Why Airline Industry is Unique ? 49251
95 Role of Brand Ambassadors in Recession 10390
96 Reverse Pricing - Getting it Right ! 11653
97 Copyright & Trademark violations: Rural Marketing Success ? 14865
98 Premium Niche Marketing: Small World and Big Business 15253
99 Surrogate Advertising: Softly promoting hard products 10344
100 TATA Nano : Khushiyon Ki Chaabi 14607
101 Royal Enfield Bullet - The Indian Cult Brand ! 20043
102 Do Brands have finite lives ? 20080
103 Why Twitter is so successful ? 19730
104 M.R.P: Setting your own price ? 10450
105 The New Age Marketing Warfare ! 12910
 
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