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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17319
38 Customer Is King – Make The King Happy 25257
39 Marketing Strategies & Innovations In The Services Sector 15373
40 Segmentation Targeting & Positioning-Defining Product Lines 27929
41 Role Of Technology In Marketing 21480
42 How To Create Snob Effect In Marketing? 15525
43 Health Insurance: A Push Or A Pull Product? 11795
44 A Strategic Perspective Of Kerala Tourism 27720
45 Opportunities In Online Marketing 10925
46 Challenges Of Digital Marketing 19733
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11337
48 Then & Now - A Coke Story 15092
49 What's This App - Whatsapp Success Story! 25858
50 Flying High: What Keeps Indigo Going 12126
51 Brand Activation: Bringing Spirit Of Brands To Life 16779
52 Indian Rural Market: The Next Big Thing 24596
53 Oreo – Milky’s Favourite Cookie Turns 100 11463
54 The Happy Birds: Success Story of Angry Birds 12921
55 Tata Motors JLR - The Success Story 15373
56 An Analysis On Lux Beauty Soap 41278
57 Latest Trend In Marketing Environment: Viral Marketing 10538
58 Impact Of The ZooZoo Commercials For Value Added Services 17406
59 What Can We Learn From Strategy Games 14489
60 The Reverse of Marketing=De-Marketing 18450
61 Is There A Better Way To Sell To Rural Market 13157
62 Why & How Marketers Target Kids 16503
63 Disruptive Innovation: Strategist’s Dilemma 11781
64 Entry Strategies For Automobile Companies In African Markets 14266
65 Park Avenue I.Q: New Name In The World Of Deodorants 17509
66 Flipkart.com - The Success Saga 22677
67 Pester Power: The Influential Kids 12811
68 Destination Branding- How does it Work 13824
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15681
70 Dirty Marketing- Fighting brands unethically 12193
71 Hero Honda Rebranding to Hero MotoCorp 15225
72 Standardize or Localize- A better way to lead markets 12492
73 Critical Success Factors for Devising Strategies for Airline Players 20039
74 Mom and Pop Stores Score Over Giant Supermarkets 12007
75 Regional Aspiration Marketing- A Step Further 11344
76 Value and benefit- The customer perspective 14712
77 Merchandising- The Brand Building Strategy 10598
78 The ill-effects of Globalization 10778
79 Brand Ferrari - The Dream Machine 13736
80 Retail Industry : Boon or Bane ? 13304
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21610
82 Premium Brands- Prestige, Value and Quality 21296
83 JustDial: The Information and Business Listings Directory 25264
84 Corporate branding vs Product branding 14097
85 Sales vs Marketing - Do They complement or compete ? 29996
86 Is Advertising an art of Lying ? 16665
87 Glocalization-The McD and KFC Way ? 13529
88 Breakthrough Products: Entering a New World 26137
89 4 P's of Management 57566
90 Walt Disney: A Magical Brand 17243
91 Evaluating Advertisement Campaigns: Analyzing Customers 11160
92 Brand Manchester United : A Theatre of Dreams 11290
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12920
94 10 Reasons Why Airline Industry is Unique ? 50159
95 Role of Brand Ambassadors in Recession 11095
96 Reverse Pricing - Getting it Right ! 12348
97 Copyright & Trademark violations: Rural Marketing Success ? 15507
98 Premium Niche Marketing: Small World and Big Business 16107
99 Surrogate Advertising: Softly promoting hard products 10920
100 TATA Nano : Khushiyon Ki Chaabi 15378
101 Royal Enfield Bullet - The Indian Cult Brand ! 20926
102 Do Brands have finite lives ? 20732
103 Why Twitter is so successful ? 20319
104 M.R.P: Setting your own price ? 11041
105 The New Age Marketing Warfare ! 13507
 
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