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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17387
38 Customer Is King – Make The King Happy 25330
39 Marketing Strategies & Innovations In The Services Sector 15432
40 Segmentation Targeting & Positioning-Defining Product Lines 27997
41 Role Of Technology In Marketing 21531
42 How To Create Snob Effect In Marketing? 15612
43 Health Insurance: A Push Or A Pull Product? 11849
44 A Strategic Perspective Of Kerala Tourism 27785
45 Opportunities In Online Marketing 10987
46 Challenges Of Digital Marketing 19820
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11405
48 Then & Now - A Coke Story 15185
49 What's This App - Whatsapp Success Story! 25930
50 Flying High: What Keeps Indigo Going 12219
51 Brand Activation: Bringing Spirit Of Brands To Life 16837
52 Indian Rural Market: The Next Big Thing 24674
53 Oreo – Milky’s Favourite Cookie Turns 100 11542
54 The Happy Birds: Success Story of Angry Birds 12998
55 Tata Motors JLR - The Success Story 15448
56 An Analysis On Lux Beauty Soap 41428
57 Latest Trend In Marketing Environment: Viral Marketing 10610
58 Impact Of The ZooZoo Commercials For Value Added Services 17474
59 What Can We Learn From Strategy Games 14531
60 The Reverse of Marketing=De-Marketing 18530
61 Is There A Better Way To Sell To Rural Market 13217
62 Why & How Marketers Target Kids 16586
63 Disruptive Innovation: Strategist’s Dilemma 11834
64 Entry Strategies For Automobile Companies In African Markets 14333
65 Park Avenue I.Q: New Name In The World Of Deodorants 17582
66 Flipkart.com - The Success Saga 22741
67 Pester Power: The Influential Kids 12881
68 Destination Branding- How does it Work 13880
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15753
70 Dirty Marketing- Fighting brands unethically 12253
71 Hero Honda Rebranding to Hero MotoCorp 15338
72 Standardize or Localize- A better way to lead markets 12551
73 Critical Success Factors for Devising Strategies for Airline Players 20102
74 Mom and Pop Stores Score Over Giant Supermarkets 12119
75 Regional Aspiration Marketing- A Step Further 11403
76 Value and benefit- The customer perspective 14770
77 Merchandising- The Brand Building Strategy 10646
78 The ill-effects of Globalization 10834
79 Brand Ferrari - The Dream Machine 13801
80 Retail Industry : Boon or Bane ? 13360
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21678
82 Premium Brands- Prestige, Value and Quality 21425
83 JustDial: The Information and Business Listings Directory 25360
84 Corporate branding vs Product branding 14152
85 Sales vs Marketing - Do They complement or compete ? 30058
86 Is Advertising an art of Lying ? 16743
87 Glocalization-The McD and KFC Way ? 13602
88 Breakthrough Products: Entering a New World 26196
89 4 P's of Management 57645
90 Walt Disney: A Magical Brand 17305
91 Evaluating Advertisement Campaigns: Analyzing Customers 11208
92 Brand Manchester United : A Theatre of Dreams 11365
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13015
94 10 Reasons Why Airline Industry is Unique ? 50229
95 Role of Brand Ambassadors in Recession 11160
96 Reverse Pricing - Getting it Right ! 12421
97 Copyright & Trademark violations: Rural Marketing Success ? 15567
98 Premium Niche Marketing: Small World and Big Business 16183
99 Surrogate Advertising: Softly promoting hard products 10989
100 TATA Nano : Khushiyon Ki Chaabi 15468
101 Royal Enfield Bullet - The Indian Cult Brand ! 21068
102 Do Brands have finite lives ? 20782
103 Why Twitter is so successful ? 20363
104 M.R.P: Setting your own price ? 11103
105 The New Age Marketing Warfare ! 13570
 
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