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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16662
38 Customer Is King – Make The King Happy 24685
39 Marketing Strategies & Innovations In The Services Sector 14731
40 Segmentation Targeting & Positioning-Defining Product Lines 27351
41 Role Of Technology In Marketing 21073
42 How To Create Snob Effect In Marketing? 14980
43 Health Insurance: A Push Or A Pull Product? 11405
44 A Strategic Perspective Of Kerala Tourism 27112
45 Opportunities In Online Marketing 10472
46 Challenges Of Digital Marketing 18825
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10855
48 Then & Now - A Coke Story 14538
49 What's This App - Whatsapp Success Story! 25407
50 Flying High: What Keeps Indigo Going 11599
51 Brand Activation: Bringing Spirit Of Brands To Life 16305
52 Indian Rural Market: The Next Big Thing 24143
53 Oreo – Milky’s Favourite Cookie Turns 100 10963
54 The Happy Birds: Success Story of Angry Birds 12252
55 Tata Motors JLR - The Success Story 14721
56 An Analysis On Lux Beauty Soap 40281
57 Latest Trend In Marketing Environment: Viral Marketing 10111
58 Impact Of The ZooZoo Commercials For Value Added Services 16744
59 What Can We Learn From Strategy Games 14069
60 The Reverse of Marketing=De-Marketing 17839
61 Is There A Better Way To Sell To Rural Market 12704
62 Why & How Marketers Target Kids 15806
63 Disruptive Innovation: Strategist’s Dilemma 11273
64 Entry Strategies For Automobile Companies In African Markets 13820
65 Park Avenue I.Q: New Name In The World Of Deodorants 16976
66 Flipkart.com - The Success Saga 22061
67 Pester Power: The Influential Kids 12209
68 Destination Branding- How does it Work 13377
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15199
70 Dirty Marketing- Fighting brands unethically 11658
71 Hero Honda Rebranding to Hero MotoCorp 14510
72 Standardize or Localize- A better way to lead markets 12020
73 Critical Success Factors for Devising Strategies for Airline Players 19477
74 Mom and Pop Stores Score Over Giant Supermarkets 11493
75 Regional Aspiration Marketing- A Step Further 10824
76 Value and benefit- The customer perspective 14302
77 Merchandising- The Brand Building Strategy 10144
78 The ill-effects of Globalization 10351
79 Brand Ferrari - The Dream Machine 13276
80 Retail Industry : Boon or Bane ? 12843
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21042
82 Premium Brands- Prestige, Value and Quality 20451
83 JustDial: The Information and Business Listings Directory 24492
84 Corporate branding vs Product branding 13559
85 Sales vs Marketing - Do They complement or compete ? 29357
86 Is Advertising an art of Lying ? 16193
87 Glocalization-The McD and KFC Way ? 12980
88 Breakthrough Products: Entering a New World 25569
89 4 P's of Management 56876
90 Walt Disney: A Magical Brand 16673
91 Evaluating Advertisement Campaigns: Analyzing Customers 10659
92 Brand Manchester United : A Theatre of Dreams 10701
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12333
94 10 Reasons Why Airline Industry is Unique ? 49472
95 Role of Brand Ambassadors in Recession 10554
96 Reverse Pricing - Getting it Right ! 11753
97 Copyright & Trademark violations: Rural Marketing Success ? 14948
98 Premium Niche Marketing: Small World and Big Business 15378
99 Surrogate Advertising: Softly promoting hard products 10427
100 TATA Nano : Khushiyon Ki Chaabi 14739
101 Royal Enfield Bullet - The Indian Cult Brand ! 20181
102 Do Brands have finite lives ? 20169
103 Why Twitter is so successful ? 19892
104 M.R.P: Setting your own price ? 10555
105 The New Age Marketing Warfare ! 13005
 
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