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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17358
38 Customer Is King – Make The King Happy 25296
39 Marketing Strategies & Innovations In The Services Sector 15407
40 Segmentation Targeting & Positioning-Defining Product Lines 27967
41 Role Of Technology In Marketing 21508
42 How To Create Snob Effect In Marketing? 15568
43 Health Insurance: A Push Or A Pull Product? 11825
44 A Strategic Perspective Of Kerala Tourism 27755
45 Opportunities In Online Marketing 10959
46 Challenges Of Digital Marketing 19782
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11372
48 Then & Now - A Coke Story 15142
49 What's This App - Whatsapp Success Story! 25898
50 Flying High: What Keeps Indigo Going 12169
51 Brand Activation: Bringing Spirit Of Brands To Life 16807
52 Indian Rural Market: The Next Big Thing 24637
53 Oreo – Milky’s Favourite Cookie Turns 100 11509
54 The Happy Birds: Success Story of Angry Birds 12963
55 Tata Motors JLR - The Success Story 15410
56 An Analysis On Lux Beauty Soap 41354
57 Latest Trend In Marketing Environment: Viral Marketing 10581
58 Impact Of The ZooZoo Commercials For Value Added Services 17440
59 What Can We Learn From Strategy Games 14510
60 The Reverse of Marketing=De-Marketing 18493
61 Is There A Better Way To Sell To Rural Market 13191
62 Why & How Marketers Target Kids 16544
63 Disruptive Innovation: Strategist’s Dilemma 11812
64 Entry Strategies For Automobile Companies In African Markets 14294
65 Park Avenue I.Q: New Name In The World Of Deodorants 17548
66 Flipkart.com - The Success Saga 22712
67 Pester Power: The Influential Kids 12851
68 Destination Branding- How does it Work 13854
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15724
70 Dirty Marketing- Fighting brands unethically 12224
71 Hero Honda Rebranding to Hero MotoCorp 15286
72 Standardize or Localize- A better way to lead markets 12522
73 Critical Success Factors for Devising Strategies for Airline Players 20073
74 Mom and Pop Stores Score Over Giant Supermarkets 12061
75 Regional Aspiration Marketing- A Step Further 11378
76 Value and benefit- The customer perspective 14742
77 Merchandising- The Brand Building Strategy 10627
78 The ill-effects of Globalization 10804
79 Brand Ferrari - The Dream Machine 13769
80 Retail Industry : Boon or Bane ? 13328
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21650
82 Premium Brands- Prestige, Value and Quality 21358
83 JustDial: The Information and Business Listings Directory 25305
84 Corporate branding vs Product branding 14127
85 Sales vs Marketing - Do They complement or compete ? 30030
86 Is Advertising an art of Lying ? 16705
87 Glocalization-The McD and KFC Way ? 13565
88 Breakthrough Products: Entering a New World 26170
89 4 P's of Management 57606
90 Walt Disney: A Magical Brand 17274
91 Evaluating Advertisement Campaigns: Analyzing Customers 11184
92 Brand Manchester United : A Theatre of Dreams 11328
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12965
94 10 Reasons Why Airline Industry is Unique ? 50198
95 Role of Brand Ambassadors in Recession 11129
96 Reverse Pricing - Getting it Right ! 12385
97 Copyright & Trademark violations: Rural Marketing Success ? 15536
98 Premium Niche Marketing: Small World and Big Business 16148
99 Surrogate Advertising: Softly promoting hard products 10955
100 TATA Nano : Khushiyon Ki Chaabi 15424
101 Royal Enfield Bullet - The Indian Cult Brand ! 20991
102 Do Brands have finite lives ? 20755
103 Why Twitter is so successful ? 20335
104 M.R.P: Setting your own price ? 11067
105 The New Age Marketing Warfare ! 13534
 
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