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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17226
38 Customer Is King – Make The King Happy 25180
39 Marketing Strategies & Innovations In The Services Sector 15290
40 Segmentation Targeting & Positioning-Defining Product Lines 27831
41 Role Of Technology In Marketing 21414
42 How To Create Snob Effect In Marketing? 15419
43 Health Insurance: A Push Or A Pull Product? 11726
44 A Strategic Perspective Of Kerala Tourism 27625
45 Opportunities In Online Marketing 10850
46 Challenges Of Digital Marketing 19601
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11255
48 Then & Now - A Coke Story 14984
49 What's This App - Whatsapp Success Story! 25782
50 Flying High: What Keeps Indigo Going 12049
51 Brand Activation: Bringing Spirit Of Brands To Life 16698
52 Indian Rural Market: The Next Big Thing 24512
53 Oreo – Milky’s Favourite Cookie Turns 100 11375
54 The Happy Birds: Success Story of Angry Birds 12810
55 Tata Motors JLR - The Success Story 15262
56 An Analysis On Lux Beauty Soap 41151
57 Latest Trend In Marketing Environment: Viral Marketing 10446
58 Impact Of The ZooZoo Commercials For Value Added Services 17328
59 What Can We Learn From Strategy Games 14416
60 The Reverse of Marketing=De-Marketing 18361
61 Is There A Better Way To Sell To Rural Market 13082
62 Why & How Marketers Target Kids 16400
63 Disruptive Innovation: Strategist’s Dilemma 11708
64 Entry Strategies For Automobile Companies In African Markets 14183
65 Park Avenue I.Q: New Name In The World Of Deodorants 17428
66 Flipkart.com - The Success Saga 22577
67 Pester Power: The Influential Kids 12713
68 Destination Branding- How does it Work 13738
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15598
70 Dirty Marketing- Fighting brands unethically 12104
71 Hero Honda Rebranding to Hero MotoCorp 15053
72 Standardize or Localize- A better way to lead markets 12412
73 Critical Success Factors for Devising Strategies for Airline Players 19954
74 Mom and Pop Stores Score Over Giant Supermarkets 11891
75 Regional Aspiration Marketing- A Step Further 11269
76 Value and benefit- The customer perspective 14638
77 Merchandising- The Brand Building Strategy 10518
78 The ill-effects of Globalization 10704
79 Brand Ferrari - The Dream Machine 13644
80 Retail Industry : Boon or Bane ? 13222
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21518
82 Premium Brands- Prestige, Value and Quality 21163
83 JustDial: The Information and Business Listings Directory 25165
84 Corporate branding vs Product branding 14013
85 Sales vs Marketing - Do They complement or compete ? 29906
86 Is Advertising an art of Lying ? 16581
87 Glocalization-The McD and KFC Way ? 13439
88 Breakthrough Products: Entering a New World 26050
89 4 P's of Management 57473
90 Walt Disney: A Magical Brand 17156
91 Evaluating Advertisement Campaigns: Analyzing Customers 11076
92 Brand Manchester United : A Theatre of Dreams 11200
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12835
94 10 Reasons Why Airline Industry is Unique ? 50043
95 Role of Brand Ambassadors in Recession 11005
96 Reverse Pricing - Getting it Right ! 12252
97 Copyright & Trademark violations: Rural Marketing Success ? 15409
98 Premium Niche Marketing: Small World and Big Business 15994
99 Surrogate Advertising: Softly promoting hard products 10830
100 TATA Nano : Khushiyon Ki Chaabi 15254
101 Royal Enfield Bullet - The Indian Cult Brand ! 20715
102 Do Brands have finite lives ? 20653
103 Why Twitter is so successful ? 20246
104 M.R.P: Setting your own price ? 10961
105 The New Age Marketing Warfare ! 13417
 
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