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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17419
38 Customer Is King – Make The King Happy 25357
39 Marketing Strategies & Innovations In The Services Sector 15462
40 Segmentation Targeting & Positioning-Defining Product Lines 28031
41 Role Of Technology In Marketing 21559
42 How To Create Snob Effect In Marketing? 15659
43 Health Insurance: A Push Or A Pull Product? 11875
44 A Strategic Perspective Of Kerala Tourism 27811
45 Opportunities In Online Marketing 11018
46 Challenges Of Digital Marketing 19853
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11434
48 Then & Now - A Coke Story 15224
49 What's This App - Whatsapp Success Story! 25956
50 Flying High: What Keeps Indigo Going 12264
51 Brand Activation: Bringing Spirit Of Brands To Life 16859
52 Indian Rural Market: The Next Big Thing 24695
53 Oreo – Milky’s Favourite Cookie Turns 100 11574
54 The Happy Birds: Success Story of Angry Birds 13041
55 Tata Motors JLR - The Success Story 15487
56 An Analysis On Lux Beauty Soap 41474
57 Latest Trend In Marketing Environment: Viral Marketing 10635
58 Impact Of The ZooZoo Commercials For Value Added Services 17502
59 What Can We Learn From Strategy Games 14557
60 The Reverse of Marketing=De-Marketing 18560
61 Is There A Better Way To Sell To Rural Market 13246
62 Why & How Marketers Target Kids 16620
63 Disruptive Innovation: Strategist’s Dilemma 11862
64 Entry Strategies For Automobile Companies In African Markets 14364
65 Park Avenue I.Q: New Name In The World Of Deodorants 17608
66 Flipkart.com - The Success Saga 22767
67 Pester Power: The Influential Kids 12913
68 Destination Branding- How does it Work 13907
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15780
70 Dirty Marketing- Fighting brands unethically 12284
71 Hero Honda Rebranding to Hero MotoCorp 15375
72 Standardize or Localize- A better way to lead markets 12572
73 Critical Success Factors for Devising Strategies for Airline Players 20127
74 Mom and Pop Stores Score Over Giant Supermarkets 12175
75 Regional Aspiration Marketing- A Step Further 11436
76 Value and benefit- The customer perspective 14799
77 Merchandising- The Brand Building Strategy 10672
78 The ill-effects of Globalization 10865
79 Brand Ferrari - The Dream Machine 13828
80 Retail Industry : Boon or Bane ? 13385
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21715
82 Premium Brands- Prestige, Value and Quality 21479
83 JustDial: The Information and Business Listings Directory 25399
84 Corporate branding vs Product branding 14181
85 Sales vs Marketing - Do They complement or compete ? 30085
86 Is Advertising an art of Lying ? 16776
87 Glocalization-The McD and KFC Way ? 13634
88 Breakthrough Products: Entering a New World 26226
89 4 P's of Management 57681
90 Walt Disney: A Magical Brand 17337
91 Evaluating Advertisement Campaigns: Analyzing Customers 11232
92 Brand Manchester United : A Theatre of Dreams 11398
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13053
94 10 Reasons Why Airline Industry is Unique ? 50258
95 Role of Brand Ambassadors in Recession 11188
96 Reverse Pricing - Getting it Right ! 12450
97 Copyright & Trademark violations: Rural Marketing Success ? 15593
98 Premium Niche Marketing: Small World and Big Business 16222
99 Surrogate Advertising: Softly promoting hard products 11032
100 TATA Nano : Khushiyon Ki Chaabi 15508
101 Royal Enfield Bullet - The Indian Cult Brand ! 21128
102 Do Brands have finite lives ? 20816
103 Why Twitter is so successful ? 20388
104 M.R.P: Setting your own price ? 11130
105 The New Age Marketing Warfare ! 13598
 
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