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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17109
38 Customer Is King – Make The King Happy 25085
39 Marketing Strategies & Innovations In The Services Sector 15187
40 Segmentation Targeting & Positioning-Defining Product Lines 27724
41 Role Of Technology In Marketing 21342
42 How To Create Snob Effect In Marketing? 15328
43 Health Insurance: A Push Or A Pull Product? 11653
44 A Strategic Perspective Of Kerala Tourism 27522
45 Opportunities In Online Marketing 10762
46 Challenges Of Digital Marketing 19472
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11165
48 Then & Now - A Coke Story 14879
49 What's This App - Whatsapp Success Story! 25693
50 Flying High: What Keeps Indigo Going 11961
51 Brand Activation: Bringing Spirit Of Brands To Life 16610
52 Indian Rural Market: The Next Big Thing 24442
53 Oreo – Milky’s Favourite Cookie Turns 100 11289
54 The Happy Birds: Success Story of Angry Birds 12700
55 Tata Motors JLR - The Success Story 15151
56 An Analysis On Lux Beauty Soap 41006
57 Latest Trend In Marketing Environment: Viral Marketing 10379
58 Impact Of The ZooZoo Commercials For Value Added Services 17236
59 What Can We Learn From Strategy Games 14332
60 The Reverse of Marketing=De-Marketing 18260
61 Is There A Better Way To Sell To Rural Market 13008
62 Why & How Marketers Target Kids 16296
63 Disruptive Innovation: Strategist’s Dilemma 11619
64 Entry Strategies For Automobile Companies In African Markets 14106
65 Park Avenue I.Q: New Name In The World Of Deodorants 17329
66 Flipkart.com - The Success Saga 22481
67 Pester Power: The Influential Kids 12606
68 Destination Branding- How does it Work 13653
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15522
70 Dirty Marketing- Fighting brands unethically 12017
71 Hero Honda Rebranding to Hero MotoCorp 14940
72 Standardize or Localize- A better way to lead markets 12323
73 Critical Success Factors for Devising Strategies for Airline Players 19862
74 Mom and Pop Stores Score Over Giant Supermarkets 11811
75 Regional Aspiration Marketing- A Step Further 11173
76 Value and benefit- The customer perspective 14565
77 Merchandising- The Brand Building Strategy 10434
78 The ill-effects of Globalization 10625
79 Brand Ferrari - The Dream Machine 13554
80 Retail Industry : Boon or Bane ? 13137
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21413
82 Premium Brands- Prestige, Value and Quality 21031
83 JustDial: The Information and Business Listings Directory 25059
84 Corporate branding vs Product branding 13918
85 Sales vs Marketing - Do They complement or compete ? 29816
86 Is Advertising an art of Lying ? 16492
87 Glocalization-The McD and KFC Way ? 13345
88 Breakthrough Products: Entering a New World 25951
89 4 P's of Management 57378
90 Walt Disney: A Magical Brand 17069
91 Evaluating Advertisement Campaigns: Analyzing Customers 10987
92 Brand Manchester United : A Theatre of Dreams 11093
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12691
94 10 Reasons Why Airline Industry is Unique ? 49926
95 Role of Brand Ambassadors in Recession 10907
96 Reverse Pricing - Getting it Right ! 12141
97 Copyright & Trademark violations: Rural Marketing Success ? 15303
98 Premium Niche Marketing: Small World and Big Business 15862
99 Surrogate Advertising: Softly promoting hard products 10726
100 TATA Nano : Khushiyon Ki Chaabi 15133
101 Royal Enfield Bullet - The Indian Cult Brand ! 20575
102 Do Brands have finite lives ? 20578
103 Why Twitter is so successful ? 20178
104 M.R.P: Setting your own price ? 10878
105 The New Age Marketing Warfare ! 13331
 
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