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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17330
38 Customer Is King – Make The King Happy 25266
39 Marketing Strategies & Innovations In The Services Sector 15385
40 Segmentation Targeting & Positioning-Defining Product Lines 27940
41 Role Of Technology In Marketing 21486
42 How To Create Snob Effect In Marketing? 15537
43 Health Insurance: A Push Or A Pull Product? 11803
44 A Strategic Perspective Of Kerala Tourism 27729
45 Opportunities In Online Marketing 10933
46 Challenges Of Digital Marketing 19746
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11345
48 Then & Now - A Coke Story 15104
49 What's This App - Whatsapp Success Story! 25869
50 Flying High: What Keeps Indigo Going 12137
51 Brand Activation: Bringing Spirit Of Brands To Life 16787
52 Indian Rural Market: The Next Big Thing 24608
53 Oreo – Milky’s Favourite Cookie Turns 100 11476
54 The Happy Birds: Success Story of Angry Birds 12932
55 Tata Motors JLR - The Success Story 15382
56 An Analysis On Lux Beauty Soap 41305
57 Latest Trend In Marketing Environment: Viral Marketing 10550
58 Impact Of The ZooZoo Commercials For Value Added Services 17414
59 What Can We Learn From Strategy Games 14494
60 The Reverse of Marketing=De-Marketing 18463
61 Is There A Better Way To Sell To Rural Market 13163
62 Why & How Marketers Target Kids 16516
63 Disruptive Innovation: Strategist’s Dilemma 11791
64 Entry Strategies For Automobile Companies In African Markets 14276
65 Park Avenue I.Q: New Name In The World Of Deodorants 17518
66 Flipkart.com - The Success Saga 22687
67 Pester Power: The Influential Kids 12823
68 Destination Branding- How does it Work 13831
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15691
70 Dirty Marketing- Fighting brands unethically 12202
71 Hero Honda Rebranding to Hero MotoCorp 15245
72 Standardize or Localize- A better way to lead markets 12501
73 Critical Success Factors for Devising Strategies for Airline Players 20050
74 Mom and Pop Stores Score Over Giant Supermarkets 12021
75 Regional Aspiration Marketing- A Step Further 11357
76 Value and benefit- The customer perspective 14721
77 Merchandising- The Brand Building Strategy 10605
78 The ill-effects of Globalization 10785
79 Brand Ferrari - The Dream Machine 13743
80 Retail Industry : Boon or Bane ? 13311
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21624
82 Premium Brands- Prestige, Value and Quality 21315
83 JustDial: The Information and Business Listings Directory 25276
84 Corporate branding vs Product branding 14105
85 Sales vs Marketing - Do They complement or compete ? 30005
86 Is Advertising an art of Lying ? 16675
87 Glocalization-The McD and KFC Way ? 13538
88 Breakthrough Products: Entering a New World 26146
89 4 P's of Management 57573
90 Walt Disney: A Magical Brand 17254
91 Evaluating Advertisement Campaigns: Analyzing Customers 11167
92 Brand Manchester United : A Theatre of Dreams 11301
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12929
94 10 Reasons Why Airline Industry is Unique ? 50169
95 Role of Brand Ambassadors in Recession 11104
96 Reverse Pricing - Getting it Right ! 12361
97 Copyright & Trademark violations: Rural Marketing Success ? 15516
98 Premium Niche Marketing: Small World and Big Business 16118
99 Surrogate Advertising: Softly promoting hard products 10928
100 TATA Nano : Khushiyon Ki Chaabi 15391
101 Royal Enfield Bullet - The Indian Cult Brand ! 20944
102 Do Brands have finite lives ? 20736
103 Why Twitter is so successful ? 20323
104 M.R.P: Setting your own price ? 11047
105 The New Age Marketing Warfare ! 13517
 
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