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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16931
38 Customer Is King – Make The King Happy 24940
39 Marketing Strategies & Innovations In The Services Sector 15022
40 Segmentation Targeting & Positioning-Defining Product Lines 27589
41 Role Of Technology In Marketing 21230
42 How To Create Snob Effect In Marketing? 15191
43 Health Insurance: A Push Or A Pull Product? 11549
44 A Strategic Perspective Of Kerala Tourism 27358
45 Opportunities In Online Marketing 10638
46 Challenges Of Digital Marketing 19189
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11063
48 Then & Now - A Coke Story 14744
49 What's This App - Whatsapp Success Story! 25564
50 Flying High: What Keeps Indigo Going 11829
51 Brand Activation: Bringing Spirit Of Brands To Life 16495
52 Indian Rural Market: The Next Big Thing 24318
53 Oreo – Milky’s Favourite Cookie Turns 100 11155
54 The Happy Birds: Success Story of Angry Birds 12526
55 Tata Motors JLR - The Success Story 14939
56 An Analysis On Lux Beauty Soap 40748
57 Latest Trend In Marketing Environment: Viral Marketing 10266
58 Impact Of The ZooZoo Commercials For Value Added Services 16991
59 What Can We Learn From Strategy Games 14215
60 The Reverse of Marketing=De-Marketing 18112
61 Is There A Better Way To Sell To Rural Market 12886
62 Why & How Marketers Target Kids 16087
63 Disruptive Innovation: Strategist’s Dilemma 11502
64 Entry Strategies For Automobile Companies In African Markets 13985
65 Park Avenue I.Q: New Name In The World Of Deodorants 17162
66 Flipkart.com - The Success Saga 22322
67 Pester Power: The Influential Kids 12450
68 Destination Branding- How does it Work 13537
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15396
70 Dirty Marketing- Fighting brands unethically 11877
71 Hero Honda Rebranding to Hero MotoCorp 14788
72 Standardize or Localize- A better way to lead markets 12194
73 Critical Success Factors for Devising Strategies for Airline Players 19718
74 Mom and Pop Stores Score Over Giant Supermarkets 11683
75 Regional Aspiration Marketing- A Step Further 11010
76 Value and benefit- The customer perspective 14452
77 Merchandising- The Brand Building Strategy 10309
78 The ill-effects of Globalization 10499
79 Brand Ferrari - The Dream Machine 13432
80 Retail Industry : Boon or Bane ? 12997
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21270
82 Premium Brands- Prestige, Value and Quality 20834
83 JustDial: The Information and Business Listings Directory 24855
84 Corporate branding vs Product branding 13767
85 Sales vs Marketing - Do They complement or compete ? 29628
86 Is Advertising an art of Lying ? 16362
87 Glocalization-The McD and KFC Way ? 13197
88 Breakthrough Products: Entering a New World 25784
89 4 P's of Management 57149
90 Walt Disney: A Magical Brand 16891
91 Evaluating Advertisement Campaigns: Analyzing Customers 10865
92 Brand Manchester United : A Theatre of Dreams 10924
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12521
94 10 Reasons Why Airline Industry is Unique ? 49736
95 Role of Brand Ambassadors in Recession 10745
96 Reverse Pricing - Getting it Right ! 11963
97 Copyright & Trademark violations: Rural Marketing Success ? 15140
98 Premium Niche Marketing: Small World and Big Business 15661
99 Surrogate Advertising: Softly promoting hard products 10580
100 TATA Nano : Khushiyon Ki Chaabi 14961
101 Royal Enfield Bullet - The Indian Cult Brand ! 20413
102 Do Brands have finite lives ? 20354
103 Why Twitter is so successful ? 20040
104 M.R.P: Setting your own price ? 10732
105 The New Age Marketing Warfare ! 13182
 
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