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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17342
38 Customer Is King – Make The King Happy 25277
39 Marketing Strategies & Innovations In The Services Sector 15394
40 Segmentation Targeting & Positioning-Defining Product Lines 27953
41 Role Of Technology In Marketing 21494
42 How To Create Snob Effect In Marketing? 15550
43 Health Insurance: A Push Or A Pull Product? 11810
44 A Strategic Perspective Of Kerala Tourism 27743
45 Opportunities In Online Marketing 10946
46 Challenges Of Digital Marketing 19758
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11355
48 Then & Now - A Coke Story 15125
49 What's This App - Whatsapp Success Story! 25881
50 Flying High: What Keeps Indigo Going 12153
51 Brand Activation: Bringing Spirit Of Brands To Life 16798
52 Indian Rural Market: The Next Big Thing 24622
53 Oreo – Milky’s Favourite Cookie Turns 100 11493
54 The Happy Birds: Success Story of Angry Birds 12945
55 Tata Motors JLR - The Success Story 15395
56 An Analysis On Lux Beauty Soap 41331
57 Latest Trend In Marketing Environment: Viral Marketing 10566
58 Impact Of The ZooZoo Commercials For Value Added Services 17424
59 What Can We Learn From Strategy Games 14501
60 The Reverse of Marketing=De-Marketing 18477
61 Is There A Better Way To Sell To Rural Market 13175
62 Why & How Marketers Target Kids 16532
63 Disruptive Innovation: Strategist’s Dilemma 11799
64 Entry Strategies For Automobile Companies In African Markets 14284
65 Park Avenue I.Q: New Name In The World Of Deodorants 17530
66 Flipkart.com - The Success Saga 22697
67 Pester Power: The Influential Kids 12836
68 Destination Branding- How does it Work 13842
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15703
70 Dirty Marketing- Fighting brands unethically 12212
71 Hero Honda Rebranding to Hero MotoCorp 15266
72 Standardize or Localize- A better way to lead markets 12508
73 Critical Success Factors for Devising Strategies for Airline Players 20062
74 Mom and Pop Stores Score Over Giant Supermarkets 12042
75 Regional Aspiration Marketing- A Step Further 11365
76 Value and benefit- The customer perspective 14731
77 Merchandising- The Brand Building Strategy 10612
78 The ill-effects of Globalization 10793
79 Brand Ferrari - The Dream Machine 13752
80 Retail Industry : Boon or Bane ? 13320
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21636
82 Premium Brands- Prestige, Value and Quality 21338
83 JustDial: The Information and Business Listings Directory 25290
84 Corporate branding vs Product branding 14114
85 Sales vs Marketing - Do They complement or compete ? 30015
86 Is Advertising an art of Lying ? 16687
87 Glocalization-The McD and KFC Way ? 13549
88 Breakthrough Products: Entering a New World 26155
89 4 P's of Management 57591
90 Walt Disney: A Magical Brand 17260
91 Evaluating Advertisement Campaigns: Analyzing Customers 11173
92 Brand Manchester United : A Theatre of Dreams 11316
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12946
94 10 Reasons Why Airline Industry is Unique ? 50183
95 Role of Brand Ambassadors in Recession 11116
96 Reverse Pricing - Getting it Right ! 12374
97 Copyright & Trademark violations: Rural Marketing Success ? 15521
98 Premium Niche Marketing: Small World and Big Business 16132
99 Surrogate Advertising: Softly promoting hard products 10938
100 TATA Nano : Khushiyon Ki Chaabi 15406
101 Royal Enfield Bullet - The Indian Cult Brand ! 20971
102 Do Brands have finite lives ? 20748
103 Why Twitter is so successful ? 20331
104 M.R.P: Setting your own price ? 11057
105 The New Age Marketing Warfare ! 13528
 
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