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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16324
38 Customer Is King – Make The King Happy 24326
39 Marketing Strategies & Innovations In The Services Sector 14467
40 Segmentation Targeting & Positioning-Defining Product Lines 27128
41 Role Of Technology In Marketing 20934
42 How To Create Snob Effect In Marketing? 14744
43 Health Insurance: A Push Or A Pull Product? 11208
44 A Strategic Perspective Of Kerala Tourism 26845
45 Opportunities In Online Marketing 10341
46 Challenges Of Digital Marketing 18565
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10685
48 Then & Now - A Coke Story 14334
49 What's This App - Whatsapp Success Story! 25256
50 Flying High: What Keeps Indigo Going 11327
51 Brand Activation: Bringing Spirit Of Brands To Life 16089
52 Indian Rural Market: The Next Big Thing 23994
53 Oreo – Milky’s Favourite Cookie Turns 100 10770
54 The Happy Birds: Success Story of Angry Birds 11885
55 Tata Motors JLR - The Success Story 14479
56 An Analysis On Lux Beauty Soap 39775
57 Latest Trend In Marketing Environment: Viral Marketing 9956
58 Impact Of The ZooZoo Commercials For Value Added Services 16451
59 What Can We Learn From Strategy Games 13934
60 The Reverse of Marketing=De-Marketing 17497
61 Is There A Better Way To Sell To Rural Market 12447
62 Why & How Marketers Target Kids 15509
63 Disruptive Innovation: Strategist’s Dilemma 10929
64 Entry Strategies For Automobile Companies In African Markets 13662
65 Park Avenue I.Q: New Name In The World Of Deodorants 16801
66 Flipkart.com - The Success Saga 21809
67 Pester Power: The Influential Kids 12028
68 Destination Branding- How does it Work 13227
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14962
70 Dirty Marketing- Fighting brands unethically 11418
71 Hero Honda Rebranding to Hero MotoCorp 14199
72 Standardize or Localize- A better way to lead markets 11789
73 Critical Success Factors for Devising Strategies for Airline Players 19164
74 Mom and Pop Stores Score Over Giant Supermarkets 11287
75 Regional Aspiration Marketing- A Step Further 10633
76 Value and benefit- The customer perspective 14167
77 Merchandising- The Brand Building Strategy 10001
78 The ill-effects of Globalization 10234
79 Brand Ferrari - The Dream Machine 13044
80 Retail Industry : Boon or Bane ? 12679
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20833
82 Premium Brands- Prestige, Value and Quality 20068
83 JustDial: The Information and Business Listings Directory 24120
84 Corporate branding vs Product branding 13418
85 Sales vs Marketing - Do They complement or compete ? 29087
86 Is Advertising an art of Lying ? 16013
87 Glocalization-The McD and KFC Way ? 12738
88 Breakthrough Products: Entering a New World 25333
89 4 P's of Management 56589
90 Walt Disney: A Magical Brand 16437
91 Evaluating Advertisement Campaigns: Analyzing Customers 10467
92 Brand Manchester United : A Theatre of Dreams 10515
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12184
94 10 Reasons Why Airline Industry is Unique ? 49132
95 Role of Brand Ambassadors in Recession 10317
96 Reverse Pricing - Getting it Right ! 11562
97 Copyright & Trademark violations: Rural Marketing Success ? 14781
98 Premium Niche Marketing: Small World and Big Business 15130
99 Surrogate Advertising: Softly promoting hard products 10285
100 TATA Nano : Khushiyon Ki Chaabi 14471
101 Royal Enfield Bullet - The Indian Cult Brand ! 19893
102 Do Brands have finite lives ? 19997
103 Why Twitter is so successful ? 19655
104 M.R.P: Setting your own price ? 10342
105 The New Age Marketing Warfare ! 12822
 
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