Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Marketing for Startups in Existing vs New Markets 26 July 2016

A startup starts with an idea. The idea may be a breakthrough innovation meant for a new market or one that solves a problem of an existing market. In other terms, I like to term it as entering a blue ocean that is new and unexplored vs. entering a bloody red ocean where a large number of competitors are already present and struggling hard to capture market share. Now, it is crucial to understand that these are two mutually exclusive areas of the market have entirely different dynamics in terms of customer sentiment as well as the marketing requirements.


Impact of Patanjali on the Indian FMCG Industry 20 July 2016

Patanjali Ayurveda Limited, an Indian FMCG company based out of Haridwar, is now creating a lot of buzz in the FMCG space. The brand garnered a lot of space in Indian household shelves pushing away the big brands. The journey so far has not just baffled the marketing gurus, but it also stands as a testimony for the principle “Product Offerings which meet customer requirements turnout successful”.


Disruptive Marketing - Discovering the Blue Ocean 17 July 2016

As a convention to deal with marketing, organizations develop products and services and after that actualize techniques to pull in new clients to their business. However, circumstances have really changed now. Today's customers drive a complete market, not only a business. Organizations as such, must generate leverage out of this factor by aligning their offerings as per the customer needs. And to leverage out they must go the Disruptive Marketing way!


Product Packaging- Improving the Brand Image of a Product 12 July 2016

Developing brands encompasses the significance of packaging not just in keeping their products untouched, crisp, and ensured, but also as a crucial part of their marketing and advertising endeavours. The product’s packaging is the mark you leave on customers’ mind, and it can draw in new age customers’ attention very powerfully than any obsolete deal or marketing strategy.


Challenge of Marketing Government Schemes to Rural Customers in India 09 July 2016

This article focuses on the Challenges of Marketing Government Schemes to Rural Customers in India. The Union Budget presented by the Honorable Finance Minister generally in the month of February every year, is a keenly awaited event for every citizen. The questions that occupy almost everyone’s assumptive minds include , “ What will be the Tax breaks? Any possible indirect tax cuts? Imposition of new kind of taxes? What kind of welfare schemes are going to be introduced?”


Building your Business with Zero Budgets 04 July 2016

So you finally got a great business idea and have stared your business. However, unfortunately you don’t have huge budgets for promoting your business. Don’t worry. You don’t need money to promote your business. All you need is creativity and of course your time and energy. There are various strategies that will help you in achieving early promotions for your business. Though, you need to keep in mind that great promotions are no alternative to a good product. If you have a bad product no amount of marketing will be able to drive sustainable profits.


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