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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17378
38 Customer Is King – Make The King Happy 25319
39 Marketing Strategies & Innovations In The Services Sector 15425
40 Segmentation Targeting & Positioning-Defining Product Lines 27985
41 Role Of Technology In Marketing 21522
42 How To Create Snob Effect In Marketing? 15599
43 Health Insurance: A Push Or A Pull Product? 11843
44 A Strategic Perspective Of Kerala Tourism 27776
45 Opportunities In Online Marketing 10977
46 Challenges Of Digital Marketing 19805
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11397
48 Then & Now - A Coke Story 15169
49 What's This App - Whatsapp Success Story! 25917
50 Flying High: What Keeps Indigo Going 12200
51 Brand Activation: Bringing Spirit Of Brands To Life 16830
52 Indian Rural Market: The Next Big Thing 24669
53 Oreo – Milky’s Favourite Cookie Turns 100 11533
54 The Happy Birds: Success Story of Angry Birds 12985
55 Tata Motors JLR - The Success Story 15438
56 An Analysis On Lux Beauty Soap 41406
57 Latest Trend In Marketing Environment: Viral Marketing 10602
58 Impact Of The ZooZoo Commercials For Value Added Services 17464
59 What Can We Learn From Strategy Games 14525
60 The Reverse of Marketing=De-Marketing 18521
61 Is There A Better Way To Sell To Rural Market 13211
62 Why & How Marketers Target Kids 16570
63 Disruptive Innovation: Strategist’s Dilemma 11828
64 Entry Strategies For Automobile Companies In African Markets 14318
65 Park Avenue I.Q: New Name In The World Of Deodorants 17568
66 Flipkart.com - The Success Saga 22729
67 Pester Power: The Influential Kids 12872
68 Destination Branding- How does it Work 13875
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15745
70 Dirty Marketing- Fighting brands unethically 12243
71 Hero Honda Rebranding to Hero MotoCorp 15319
72 Standardize or Localize- A better way to lead markets 12541
73 Critical Success Factors for Devising Strategies for Airline Players 20092
74 Mom and Pop Stores Score Over Giant Supermarkets 12097
75 Regional Aspiration Marketing- A Step Further 11394
76 Value and benefit- The customer perspective 14762
77 Merchandising- The Brand Building Strategy 10639
78 The ill-effects of Globalization 10825
79 Brand Ferrari - The Dream Machine 13791
80 Retail Industry : Boon or Bane ? 13350
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21671
82 Premium Brands- Prestige, Value and Quality 21404
83 JustDial: The Information and Business Listings Directory 25342
84 Corporate branding vs Product branding 14149
85 Sales vs Marketing - Do They complement or compete ? 30050
86 Is Advertising an art of Lying ? 16729
87 Glocalization-The McD and KFC Way ? 13590
88 Breakthrough Products: Entering a New World 26189
89 4 P's of Management 57633
90 Walt Disney: A Magical Brand 17295
91 Evaluating Advertisement Campaigns: Analyzing Customers 11201
92 Brand Manchester United : A Theatre of Dreams 11355
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12999
94 10 Reasons Why Airline Industry is Unique ? 50219
95 Role of Brand Ambassadors in Recession 11151
96 Reverse Pricing - Getting it Right ! 12409
97 Copyright & Trademark violations: Rural Marketing Success ? 15557
98 Premium Niche Marketing: Small World and Big Business 16174
99 Surrogate Advertising: Softly promoting hard products 10978
100 TATA Nano : Khushiyon Ki Chaabi 15452
101 Royal Enfield Bullet - The Indian Cult Brand ! 21043
102 Do Brands have finite lives ? 20773
103 Why Twitter is so successful ? 20355
104 M.R.P: Setting your own price ? 11092
105 The New Age Marketing Warfare ! 13559
 
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