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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16878
38 Customer Is King – Make The King Happy 24895
39 Marketing Strategies & Innovations In The Services Sector 14964
40 Segmentation Targeting & Positioning-Defining Product Lines 27538
41 Role Of Technology In Marketing 21199
42 How To Create Snob Effect In Marketing? 15150
43 Health Insurance: A Push Or A Pull Product? 11518
44 A Strategic Perspective Of Kerala Tourism 27304
45 Opportunities In Online Marketing 10603
46 Challenges Of Digital Marketing 19104
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11021
48 Then & Now - A Coke Story 14702
49 What's This App - Whatsapp Success Story! 25539
50 Flying High: What Keeps Indigo Going 11793
51 Brand Activation: Bringing Spirit Of Brands To Life 16461
52 Indian Rural Market: The Next Big Thing 24287
53 Oreo – Milky’s Favourite Cookie Turns 100 11118
54 The Happy Birds: Success Story of Angry Birds 12477
55 Tata Motors JLR - The Success Story 14903
56 An Analysis On Lux Beauty Soap 40669
57 Latest Trend In Marketing Environment: Viral Marketing 10238
58 Impact Of The ZooZoo Commercials For Value Added Services 16941
59 What Can We Learn From Strategy Games 14185
60 The Reverse of Marketing=De-Marketing 18072
61 Is There A Better Way To Sell To Rural Market 12851
62 Why & How Marketers Target Kids 16035
63 Disruptive Innovation: Strategist’s Dilemma 11472
64 Entry Strategies For Automobile Companies In African Markets 13952
65 Park Avenue I.Q: New Name In The World Of Deodorants 17131
66 Flipkart.com - The Success Saga 22268
67 Pester Power: The Influential Kids 12400
68 Destination Branding- How does it Work 13501
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15365
70 Dirty Marketing- Fighting brands unethically 11840
71 Hero Honda Rebranding to Hero MotoCorp 14748
72 Standardize or Localize- A better way to lead markets 12164
73 Critical Success Factors for Devising Strategies for Airline Players 19676
74 Mom and Pop Stores Score Over Giant Supermarkets 11642
75 Regional Aspiration Marketing- A Step Further 10976
76 Value and benefit- The customer perspective 14421
77 Merchandising- The Brand Building Strategy 10278
78 The ill-effects of Globalization 10473
79 Brand Ferrari - The Dream Machine 13401
80 Retail Industry : Boon or Bane ? 12968
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21225
82 Premium Brands- Prestige, Value and Quality 20772
83 JustDial: The Information and Business Listings Directory 24778
84 Corporate branding vs Product branding 13725
85 Sales vs Marketing - Do They complement or compete ? 29579
86 Is Advertising an art of Lying ? 16327
87 Glocalization-The McD and KFC Way ? 13152
88 Breakthrough Products: Entering a New World 25743
89 4 P's of Management 57086
90 Walt Disney: A Magical Brand 16859
91 Evaluating Advertisement Campaigns: Analyzing Customers 10827
92 Brand Manchester United : A Theatre of Dreams 10881
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12476
94 10 Reasons Why Airline Industry is Unique ? 49698
95 Role of Brand Ambassadors in Recession 10706
96 Reverse Pricing - Getting it Right ! 11928
97 Copyright & Trademark violations: Rural Marketing Success ? 15106
98 Premium Niche Marketing: Small World and Big Business 15607
99 Surrogate Advertising: Softly promoting hard products 10552
100 TATA Nano : Khushiyon Ki Chaabi 14914
101 Royal Enfield Bullet - The Indian Cult Brand ! 20380
102 Do Brands have finite lives ? 20322
103 Why Twitter is so successful ? 20016
104 M.R.P: Setting your own price ? 10706
105 The New Age Marketing Warfare ! 13151
 
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