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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17088
38 Customer Is King – Make The King Happy 25071
39 Marketing Strategies & Innovations In The Services Sector 15173
40 Segmentation Targeting & Positioning-Defining Product Lines 27710
41 Role Of Technology In Marketing 21331
42 How To Create Snob Effect In Marketing? 15313
43 Health Insurance: A Push Or A Pull Product? 11642
44 A Strategic Perspective Of Kerala Tourism 27507
45 Opportunities In Online Marketing 10753
46 Challenges Of Digital Marketing 19433
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11158
48 Then & Now - A Coke Story 14865
49 What's This App - Whatsapp Success Story! 25682
50 Flying High: What Keeps Indigo Going 11948
51 Brand Activation: Bringing Spirit Of Brands To Life 16594
52 Indian Rural Market: The Next Big Thing 24427
53 Oreo – Milky’s Favourite Cookie Turns 100 11277
54 The Happy Birds: Success Story of Angry Birds 12682
55 Tata Motors JLR - The Success Story 15136
56 An Analysis On Lux Beauty Soap 40986
57 Latest Trend In Marketing Environment: Viral Marketing 10366
58 Impact Of The ZooZoo Commercials For Value Added Services 17221
59 What Can We Learn From Strategy Games 14318
60 The Reverse of Marketing=De-Marketing 18244
61 Is There A Better Way To Sell To Rural Market 12998
62 Why & How Marketers Target Kids 16282
63 Disruptive Innovation: Strategist’s Dilemma 11610
64 Entry Strategies For Automobile Companies In African Markets 14090
65 Park Avenue I.Q: New Name In The World Of Deodorants 17315
66 Flipkart.com - The Success Saga 22456
67 Pester Power: The Influential Kids 12592
68 Destination Branding- How does it Work 13638
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15509
70 Dirty Marketing- Fighting brands unethically 12001
71 Hero Honda Rebranding to Hero MotoCorp 14923
72 Standardize or Localize- A better way to lead markets 12309
73 Critical Success Factors for Devising Strategies for Airline Players 19849
74 Mom and Pop Stores Score Over Giant Supermarkets 11798
75 Regional Aspiration Marketing- A Step Further 11161
76 Value and benefit- The customer perspective 14552
77 Merchandising- The Brand Building Strategy 10421
78 The ill-effects of Globalization 10612
79 Brand Ferrari - The Dream Machine 13543
80 Retail Industry : Boon or Bane ? 13126
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21399
82 Premium Brands- Prestige, Value and Quality 21011
83 JustDial: The Information and Business Listings Directory 25041
84 Corporate branding vs Product branding 13906
85 Sales vs Marketing - Do They complement or compete ? 29803
86 Is Advertising an art of Lying ? 16481
87 Glocalization-The McD and KFC Way ? 13330
88 Breakthrough Products: Entering a New World 25938
89 4 P's of Management 57356
90 Walt Disney: A Magical Brand 17051
91 Evaluating Advertisement Campaigns: Analyzing Customers 10970
92 Brand Manchester United : A Theatre of Dreams 11075
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12673
94 10 Reasons Why Airline Industry is Unique ? 49899
95 Role of Brand Ambassadors in Recession 10889
96 Reverse Pricing - Getting it Right ! 12112
97 Copyright & Trademark violations: Rural Marketing Success ? 15279
98 Premium Niche Marketing: Small World and Big Business 15839
99 Surrogate Advertising: Softly promoting hard products 10711
100 TATA Nano : Khushiyon Ki Chaabi 15110
101 Royal Enfield Bullet - The Indian Cult Brand ! 20552
102 Do Brands have finite lives ? 20561
103 Why Twitter is so successful ? 20160
104 M.R.P: Setting your own price ? 10852
105 The New Age Marketing Warfare ! 13313
 
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