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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17048
38 Customer Is King – Make The King Happy 25035
39 Marketing Strategies & Innovations In The Services Sector 15139
40 Segmentation Targeting & Positioning-Defining Product Lines 27681
41 Role Of Technology In Marketing 21303
42 How To Create Snob Effect In Marketing? 15283
43 Health Insurance: A Push Or A Pull Product? 11616
44 A Strategic Perspective Of Kerala Tourism 27460
45 Opportunities In Online Marketing 10723
46 Challenges Of Digital Marketing 19368
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11130
48 Then & Now - A Coke Story 14833
49 What's This App - Whatsapp Success Story! 25655
50 Flying High: What Keeps Indigo Going 11916
51 Brand Activation: Bringing Spirit Of Brands To Life 16569
52 Indian Rural Market: The Next Big Thing 24389
53 Oreo – Milky’s Favourite Cookie Turns 100 11238
54 The Happy Birds: Success Story of Angry Birds 12635
55 Tata Motors JLR - The Success Story 15093
56 An Analysis On Lux Beauty Soap 40932
57 Latest Trend In Marketing Environment: Viral Marketing 10335
58 Impact Of The ZooZoo Commercials For Value Added Services 17182
59 What Can We Learn From Strategy Games 14290
60 The Reverse of Marketing=De-Marketing 18209
61 Is There A Better Way To Sell To Rural Market 12965
62 Why & How Marketers Target Kids 16237
63 Disruptive Innovation: Strategist’s Dilemma 11579
64 Entry Strategies For Automobile Companies In African Markets 14055
65 Park Avenue I.Q: New Name In The World Of Deodorants 17263
66 Flipkart.com - The Success Saga 22423
67 Pester Power: The Influential Kids 12558
68 Destination Branding- How does it Work 13611
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15471
70 Dirty Marketing- Fighting brands unethically 11960
71 Hero Honda Rebranding to Hero MotoCorp 14888
72 Standardize or Localize- A better way to lead markets 12276
73 Critical Success Factors for Devising Strategies for Airline Players 19815
74 Mom and Pop Stores Score Over Giant Supermarkets 11756
75 Regional Aspiration Marketing- A Step Further 11125
76 Value and benefit- The customer perspective 14521
77 Merchandising- The Brand Building Strategy 10389
78 The ill-effects of Globalization 10580
79 Brand Ferrari - The Dream Machine 13510
80 Retail Industry : Boon or Bane ? 13082
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21364
82 Premium Brands- Prestige, Value and Quality 20967
83 JustDial: The Information and Business Listings Directory 24998
84 Corporate branding vs Product branding 13862
85 Sales vs Marketing - Do They complement or compete ? 29740
86 Is Advertising an art of Lying ? 16443
87 Glocalization-The McD and KFC Way ? 13293
88 Breakthrough Products: Entering a New World 25898
89 4 P's of Management 57306
90 Walt Disney: A Magical Brand 17012
91 Evaluating Advertisement Campaigns: Analyzing Customers 10939
92 Brand Manchester United : A Theatre of Dreams 11032
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12632
94 10 Reasons Why Airline Industry is Unique ? 49852
95 Role of Brand Ambassadors in Recession 10851
96 Reverse Pricing - Getting it Right ! 12072
97 Copyright & Trademark violations: Rural Marketing Success ? 15239
98 Premium Niche Marketing: Small World and Big Business 15792
99 Surrogate Advertising: Softly promoting hard products 10676
100 TATA Nano : Khushiyon Ki Chaabi 15070
101 Royal Enfield Bullet - The Indian Cult Brand ! 20519
102 Do Brands have finite lives ? 20519
103 Why Twitter is so successful ? 20130
104 M.R.P: Setting your own price ? 10822
105 The New Age Marketing Warfare ! 13279
 
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