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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11436
44 A Strategic Perspective Of Kerala Tourism 27171
45 Opportunities In Online Marketing 10503
46 Challenges Of Digital Marketing 18900
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10905
48 Then & Now - A Coke Story 14588
49 What's This App - Whatsapp Success Story! 25442
50 Flying High: What Keeps Indigo Going 11655
51 Brand Activation: Bringing Spirit Of Brands To Life 16361
52 Indian Rural Market: The Next Big Thing 24188
53 Oreo – Milky’s Favourite Cookie Turns 100 11010
54 The Happy Birds: Success Story of Angry Birds 12328
55 Tata Motors JLR - The Success Story 14778
56 An Analysis On Lux Beauty Soap 40393
57 Latest Trend In Marketing Environment: Viral Marketing 10142
58 Impact Of The ZooZoo Commercials For Value Added Services 16806
59 What Can We Learn From Strategy Games 14105
60 The Reverse of Marketing=De-Marketing 17913
61 Is There A Better Way To Sell To Rural Market 12740
62 Why & How Marketers Target Kids 15875
63 Disruptive Innovation: Strategist’s Dilemma 11311
64 Entry Strategies For Automobile Companies In African Markets 13857
65 Park Avenue I.Q: New Name In The World Of Deodorants 17015
66 Flipkart.com - The Success Saga 22117
67 Pester Power: The Influential Kids 12258
68 Destination Branding- How does it Work 13414
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15247
70 Dirty Marketing- Fighting brands unethically 11711
71 Hero Honda Rebranding to Hero MotoCorp 14594
72 Standardize or Localize- A better way to lead markets 12060
73 Critical Success Factors for Devising Strategies for Airline Players 19540
74 Mom and Pop Stores Score Over Giant Supermarkets 11538
75 Regional Aspiration Marketing- A Step Further 10874
76 Value and benefit- The customer perspective 14337
77 Merchandising- The Brand Building Strategy 10185
78 The ill-effects of Globalization 10388
79 Brand Ferrari - The Dream Machine 13311
80 Retail Industry : Boon or Bane ? 12884
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21103
82 Premium Brands- Prestige, Value and Quality 20548
83 JustDial: The Information and Business Listings Directory 24588
84 Corporate branding vs Product branding 13605
85 Sales vs Marketing - Do They complement or compete ? 29429
86 Is Advertising an art of Lying ? 16232
87 Glocalization-The McD and KFC Way ? 13035
88 Breakthrough Products: Entering a New World 25621
89 4 P's of Management 56935
90 Walt Disney: A Magical Brand 16734
91 Evaluating Advertisement Campaigns: Analyzing Customers 10708
92 Brand Manchester United : A Theatre of Dreams 10751
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12375
94 10 Reasons Why Airline Industry is Unique ? 49532
95 Role of Brand Ambassadors in Recession 10592
96 Reverse Pricing - Getting it Right ! 11811
97 Copyright & Trademark violations: Rural Marketing Success ? 14996
98 Premium Niche Marketing: Small World and Big Business 15440
99 Surrogate Advertising: Softly promoting hard products 10458
100 TATA Nano : Khushiyon Ki Chaabi 14793
101 Royal Enfield Bullet - The Indian Cult Brand ! 20255
102 Do Brands have finite lives ? 20210
103 Why Twitter is so successful ? 19919
104 M.R.P: Setting your own price ? 10604
105 The New Age Marketing Warfare ! 13042
 
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