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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11270
44 A Strategic Perspective Of Kerala Tourism 27003
45 Opportunities In Online Marketing 10422
46 Challenges Of Digital Marketing 18721
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10788
48 Then & Now - A Coke Story 14462
49 What's This App - Whatsapp Success Story! 25347
50 Flying High: What Keeps Indigo Going 11515
51 Brand Activation: Bringing Spirit Of Brands To Life 16225
52 Indian Rural Market: The Next Big Thing 24088
53 Oreo – Milky’s Favourite Cookie Turns 100 10882
54 The Happy Birds: Success Story of Angry Birds 12058
55 Tata Motors JLR - The Success Story 14625
56 An Analysis On Lux Beauty Soap 40080
57 Latest Trend In Marketing Environment: Viral Marketing 10054
58 Impact Of The ZooZoo Commercials For Value Added Services 16642
59 What Can We Learn From Strategy Games 14021
60 The Reverse of Marketing=De-Marketing 17667
61 Is There A Better Way To Sell To Rural Market 12538
62 Why & How Marketers Target Kids 15693
63 Disruptive Innovation: Strategist’s Dilemma 11158
64 Entry Strategies For Automobile Companies In African Markets 13771
65 Park Avenue I.Q: New Name In The World Of Deodorants 16913
66 Flipkart.com - The Success Saga 21984
67 Pester Power: The Influential Kids 12141
68 Destination Branding- How does it Work 13319
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15116
70 Dirty Marketing- Fighting brands unethically 11575
71 Hero Honda Rebranding to Hero MotoCorp 14398
72 Standardize or Localize- A better way to lead markets 11873
73 Critical Success Factors for Devising Strategies for Airline Players 19305
74 Mom and Pop Stores Score Over Giant Supermarkets 11425
75 Regional Aspiration Marketing- A Step Further 10750
76 Value and benefit- The customer perspective 14246
77 Merchandising- The Brand Building Strategy 10097
78 The ill-effects of Globalization 10309
79 Brand Ferrari - The Dream Machine 13138
80 Retail Industry : Boon or Bane ? 12775
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20959
82 Premium Brands- Prestige, Value and Quality 20302
83 JustDial: The Information and Business Listings Directory 24332
84 Corporate branding vs Product branding 13502
85 Sales vs Marketing - Do They complement or compete ? 29250
86 Is Advertising an art of Lying ? 16123
87 Glocalization-The McD and KFC Way ? 12889
88 Breakthrough Products: Entering a New World 25491
89 4 P's of Management 56759
90 Walt Disney: A Magical Brand 16580
91 Evaluating Advertisement Campaigns: Analyzing Customers 10578
92 Brand Manchester United : A Theatre of Dreams 10627
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12264
94 10 Reasons Why Airline Industry is Unique ? 49287
95 Role of Brand Ambassadors in Recession 10405
96 Reverse Pricing - Getting it Right ! 11677
97 Copyright & Trademark violations: Rural Marketing Success ? 14881
98 Premium Niche Marketing: Small World and Big Business 15280
99 Surrogate Advertising: Softly promoting hard products 10364
100 TATA Nano : Khushiyon Ki Chaabi 14644
101 Royal Enfield Bullet - The Indian Cult Brand ! 20082
102 Do Brands have finite lives ? 20101
103 Why Twitter is so successful ? 19750
104 M.R.P: Setting your own price ? 10473
105 The New Age Marketing Warfare ! 12939
 
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