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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11050
44 A Strategic Perspective Of Kerala Tourism 26512
45 Opportunities In Online Marketing 10188
46 Challenges Of Digital Marketing 18279
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10470
48 Then & Now - A Coke Story 14072
49 What's This App - Whatsapp Success Story! 25090
50 Flying High: What Keeps Indigo Going 11000
51 Brand Activation: Bringing Spirit Of Brands To Life 15890
52 Indian Rural Market: The Next Big Thing 23827
53 Oreo – Milky’s Favourite Cookie Turns 100 10530
54 The Happy Birds: Success Story of Angry Birds 11626
55 Tata Motors JLR - The Success Story 14219
56 An Analysis On Lux Beauty Soap 39394
57 Latest Trend In Marketing Environment: Viral Marketing 9761
58 Impact Of The ZooZoo Commercials For Value Added Services 16086
59 What Can We Learn From Strategy Games 13791
60 The Reverse of Marketing=De-Marketing 17115
61 Is There A Better Way To Sell To Rural Market 12260
62 Why & How Marketers Target Kids 15112
63 Disruptive Innovation: Strategist’s Dilemma 10552
64 Entry Strategies For Automobile Companies In African Markets 13457
65 Park Avenue I.Q: New Name In The World Of Deodorants 16558
66 Flipkart.com - The Success Saga 21501
67 Pester Power: The Influential Kids 11786
68 Destination Branding- How does it Work 13045
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14653
70 Dirty Marketing- Fighting brands unethically 11100
71 Hero Honda Rebranding to Hero MotoCorp 13795
72 Standardize or Localize- A better way to lead markets 11611
73 Critical Success Factors for Devising Strategies for Airline Players 18860
74 Mom and Pop Stores Score Over Giant Supermarkets 11003
75 Regional Aspiration Marketing- A Step Further 10370
76 Value and benefit- The customer perspective 14022
77 Merchandising- The Brand Building Strategy 9831
78 The ill-effects of Globalization 10108
79 Brand Ferrari - The Dream Machine 12836
80 Retail Industry : Boon or Bane ? 12482
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20556
82 Premium Brands- Prestige, Value and Quality 19612
83 JustDial: The Information and Business Listings Directory 23686
84 Corporate branding vs Product branding 13235
85 Sales vs Marketing - Do They complement or compete ? 28783
86 Is Advertising an art of Lying ? 15823
87 Glocalization-The McD and KFC Way ? 12373
88 Breakthrough Products: Entering a New World 25059
89 4 P's of Management 56218
90 Walt Disney: A Magical Brand 16130
91 Evaluating Advertisement Campaigns: Analyzing Customers 10286
92 Brand Manchester United : A Theatre of Dreams 10292
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12024
94 10 Reasons Why Airline Industry is Unique ? 48827
95 Role of Brand Ambassadors in Recession 10149
96 Reverse Pricing - Getting it Right ! 11337
97 Copyright & Trademark violations: Rural Marketing Success ? 14570
98 Premium Niche Marketing: Small World and Big Business 14856
99 Surrogate Advertising: Softly promoting hard products 10115
100 TATA Nano : Khushiyon Ki Chaabi 14099
101 Royal Enfield Bullet - The Indian Cult Brand ! 19583
102 Do Brands have finite lives ? 19782
103 Why Twitter is so successful ? 19460
104 M.R.P: Setting your own price ? 10072
105 The New Age Marketing Warfare ! 12565
 
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