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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11246
44 A Strategic Perspective Of Kerala Tourism 26928
45 Opportunities In Online Marketing 10384
46 Challenges Of Digital Marketing 18655
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10741
48 Then & Now - A Coke Story 14403
49 What's This App - Whatsapp Success Story! 25319
50 Flying High: What Keeps Indigo Going 11439
51 Brand Activation: Bringing Spirit Of Brands To Life 16162
52 Indian Rural Market: The Next Big Thing 24044
53 Oreo – Milky’s Favourite Cookie Turns 100 10829
54 The Happy Birds: Success Story of Angry Birds 11984
55 Tata Motors JLR - The Success Story 14558
56 An Analysis On Lux Beauty Soap 39903
57 Latest Trend In Marketing Environment: Viral Marketing 10007
58 Impact Of The ZooZoo Commercials For Value Added Services 16551
59 What Can We Learn From Strategy Games 13983
60 The Reverse of Marketing=De-Marketing 17597
61 Is There A Better Way To Sell To Rural Market 12495
62 Why & How Marketers Target Kids 15608
63 Disruptive Innovation: Strategist’s Dilemma 11050
64 Entry Strategies For Automobile Companies In African Markets 13734
65 Park Avenue I.Q: New Name In The World Of Deodorants 16870
66 Flipkart.com - The Success Saga 21912
67 Pester Power: The Influential Kids 12089
68 Destination Branding- How does it Work 13279
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15059
70 Dirty Marketing- Fighting brands unethically 11515
71 Hero Honda Rebranding to Hero MotoCorp 14315
72 Standardize or Localize- A better way to lead markets 11837
73 Critical Success Factors for Devising Strategies for Airline Players 19253
74 Mom and Pop Stores Score Over Giant Supermarkets 11376
75 Regional Aspiration Marketing- A Step Further 10697
76 Value and benefit- The customer perspective 14210
77 Merchandising- The Brand Building Strategy 10054
78 The ill-effects of Globalization 10278
79 Brand Ferrari - The Dream Machine 13095
80 Retail Industry : Boon or Bane ? 12739
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20905
82 Premium Brands- Prestige, Value and Quality 20193
83 JustDial: The Information and Business Listings Directory 24226
84 Corporate branding vs Product branding 13470
85 Sales vs Marketing - Do They complement or compete ? 29173
86 Is Advertising an art of Lying ? 16071
87 Glocalization-The McD and KFC Way ? 12823
88 Breakthrough Products: Entering a New World 25428
89 4 P's of Management 56688
90 Walt Disney: A Magical Brand 16511
91 Evaluating Advertisement Campaigns: Analyzing Customers 10525
92 Brand Manchester United : A Theatre of Dreams 10578
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12230
94 10 Reasons Why Airline Industry is Unique ? 49222
95 Role of Brand Ambassadors in Recession 10373
96 Reverse Pricing - Getting it Right ! 11627
97 Copyright & Trademark violations: Rural Marketing Success ? 14838
98 Premium Niche Marketing: Small World and Big Business 15227
99 Surrogate Advertising: Softly promoting hard products 10325
100 TATA Nano : Khushiyon Ki Chaabi 14574
101 Royal Enfield Bullet - The Indian Cult Brand ! 20000
102 Do Brands have finite lives ? 20054
103 Why Twitter is so successful ? 19707
104 M.R.P: Setting your own price ? 10421
105 The New Age Marketing Warfare ! 12888
 
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