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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11407
44 A Strategic Perspective Of Kerala Tourism 27120
45 Opportunities In Online Marketing 10475
46 Challenges Of Digital Marketing 18832
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10859
48 Then & Now - A Coke Story 14544
49 What's This App - Whatsapp Success Story! 25410
50 Flying High: What Keeps Indigo Going 11604
51 Brand Activation: Bringing Spirit Of Brands To Life 16311
52 Indian Rural Market: The Next Big Thing 24146
53 Oreo – Milky’s Favourite Cookie Turns 100 10966
54 The Happy Birds: Success Story of Angry Birds 12259
55 Tata Motors JLR - The Success Story 14728
56 An Analysis On Lux Beauty Soap 40295
57 Latest Trend In Marketing Environment: Viral Marketing 10113
58 Impact Of The ZooZoo Commercials For Value Added Services 16751
59 What Can We Learn From Strategy Games 14071
60 The Reverse of Marketing=De-Marketing 17846
61 Is There A Better Way To Sell To Rural Market 12705
62 Why & How Marketers Target Kids 15814
63 Disruptive Innovation: Strategist’s Dilemma 11276
64 Entry Strategies For Automobile Companies In African Markets 13825
65 Park Avenue I.Q: New Name In The World Of Deodorants 16979
66 Flipkart.com - The Success Saga 22066
67 Pester Power: The Influential Kids 12212
68 Destination Branding- How does it Work 13379
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15202
70 Dirty Marketing- Fighting brands unethically 11665
71 Hero Honda Rebranding to Hero MotoCorp 14519
72 Standardize or Localize- A better way to lead markets 12024
73 Critical Success Factors for Devising Strategies for Airline Players 19482
74 Mom and Pop Stores Score Over Giant Supermarkets 11496
75 Regional Aspiration Marketing- A Step Further 10826
76 Value and benefit- The customer perspective 14304
77 Merchandising- The Brand Building Strategy 10148
78 The ill-effects of Globalization 10355
79 Brand Ferrari - The Dream Machine 13281
80 Retail Industry : Boon or Bane ? 12848
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21046
82 Premium Brands- Prestige, Value and Quality 20461
83 JustDial: The Information and Business Listings Directory 24500
84 Corporate branding vs Product branding 13562
85 Sales vs Marketing - Do They complement or compete ? 29366
86 Is Advertising an art of Lying ? 16196
87 Glocalization-The McD and KFC Way ? 12984
88 Breakthrough Products: Entering a New World 25573
89 4 P's of Management 56883
90 Walt Disney: A Magical Brand 16679
91 Evaluating Advertisement Campaigns: Analyzing Customers 10662
92 Brand Manchester United : A Theatre of Dreams 10706
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12336
94 10 Reasons Why Airline Industry is Unique ? 49478
95 Role of Brand Ambassadors in Recession 10559
96 Reverse Pricing - Getting it Right ! 11756
97 Copyright & Trademark violations: Rural Marketing Success ? 14950
98 Premium Niche Marketing: Small World and Big Business 15383
99 Surrogate Advertising: Softly promoting hard products 10429
100 TATA Nano : Khushiyon Ki Chaabi 14743
101 Royal Enfield Bullet - The Indian Cult Brand ! 20188
102 Do Brands have finite lives ? 20172
103 Why Twitter is so successful ? 19894
104 M.R.P: Setting your own price ? 10563
105 The New Age Marketing Warfare ! 13008
 
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