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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11235
44 A Strategic Perspective Of Kerala Tourism 26909
45 Opportunities In Online Marketing 10371
46 Challenges Of Digital Marketing 18634
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10726
48 Then & Now - A Coke Story 14386
49 What's This App - Whatsapp Success Story! 25303
50 Flying High: What Keeps Indigo Going 11413
51 Brand Activation: Bringing Spirit Of Brands To Life 16141
52 Indian Rural Market: The Next Big Thing 24030
53 Oreo – Milky’s Favourite Cookie Turns 100 10815
54 The Happy Birds: Success Story of Angry Birds 11962
55 Tata Motors JLR - The Success Story 14536
56 An Analysis On Lux Beauty Soap 39867
57 Latest Trend In Marketing Environment: Viral Marketing 9997
58 Impact Of The ZooZoo Commercials For Value Added Services 16523
59 What Can We Learn From Strategy Games 13972
60 The Reverse of Marketing=De-Marketing 17575
61 Is There A Better Way To Sell To Rural Market 12478
62 Why & How Marketers Target Kids 15587
63 Disruptive Innovation: Strategist’s Dilemma 11017
64 Entry Strategies For Automobile Companies In African Markets 13712
65 Park Avenue I.Q: New Name In The World Of Deodorants 16851
66 Flipkart.com - The Success Saga 21891
67 Pester Power: The Influential Kids 12072
68 Destination Branding- How does it Work 13264
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15032
70 Dirty Marketing- Fighting brands unethically 11488
71 Hero Honda Rebranding to Hero MotoCorp 14280
72 Standardize or Localize- A better way to lead markets 11822
73 Critical Success Factors for Devising Strategies for Airline Players 19225
74 Mom and Pop Stores Score Over Giant Supermarkets 11354
75 Regional Aspiration Marketing- A Step Further 10680
76 Value and benefit- The customer perspective 14200
77 Merchandising- The Brand Building Strategy 10035
78 The ill-effects of Globalization 10265
79 Brand Ferrari - The Dream Machine 13083
80 Retail Industry : Boon or Bane ? 12726
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20884
82 Premium Brands- Prestige, Value and Quality 20157
83 JustDial: The Information and Business Listings Directory 24193
84 Corporate branding vs Product branding 13456
85 Sales vs Marketing - Do They complement or compete ? 29153
86 Is Advertising an art of Lying ? 16057
87 Glocalization-The McD and KFC Way ? 12798
88 Breakthrough Products: Entering a New World 25406
89 4 P's of Management 56662
90 Walt Disney: A Magical Brand 16489
91 Evaluating Advertisement Campaigns: Analyzing Customers 10507
92 Brand Manchester United : A Theatre of Dreams 10562
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12217
94 10 Reasons Why Airline Industry is Unique ? 49204
95 Role of Brand Ambassadors in Recession 10358
96 Reverse Pricing - Getting it Right ! 11610
97 Copyright & Trademark violations: Rural Marketing Success ? 14822
98 Premium Niche Marketing: Small World and Big Business 15199
99 Surrogate Advertising: Softly promoting hard products 10315
100 TATA Nano : Khushiyon Ki Chaabi 14547
101 Royal Enfield Bullet - The Indian Cult Brand ! 19971
102 Do Brands have finite lives ? 20035
103 Why Twitter is so successful ? 19688
104 M.R.P: Setting your own price ? 10399
105 The New Age Marketing Warfare ! 12872
 
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