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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11212
44 A Strategic Perspective Of Kerala Tourism 26867
45 Opportunities In Online Marketing 10345
46 Challenges Of Digital Marketing 18582
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10697
48 Then & Now - A Coke Story 14346
49 What's This App - Whatsapp Success Story! 25273
50 Flying High: What Keeps Indigo Going 11348
51 Brand Activation: Bringing Spirit Of Brands To Life 16104
52 Indian Rural Market: The Next Big Thing 24003
53 Oreo – Milky’s Favourite Cookie Turns 100 10783
54 The Happy Birds: Success Story of Angry Birds 11904
55 Tata Motors JLR - The Success Story 14501
56 An Analysis On Lux Beauty Soap 39806
57 Latest Trend In Marketing Environment: Viral Marketing 9964
58 Impact Of The ZooZoo Commercials For Value Added Services 16471
59 What Can We Learn From Strategy Games 13947
60 The Reverse of Marketing=De-Marketing 17528
61 Is There A Better Way To Sell To Rural Market 12458
62 Why & How Marketers Target Kids 15534
63 Disruptive Innovation: Strategist’s Dilemma 10960
64 Entry Strategies For Automobile Companies In African Markets 13672
65 Park Avenue I.Q: New Name In The World Of Deodorants 16814
66 Flipkart.com - The Success Saga 21827
67 Pester Power: The Influential Kids 12041
68 Destination Branding- How does it Work 13234
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14982
70 Dirty Marketing- Fighting brands unethically 11437
71 Hero Honda Rebranding to Hero MotoCorp 14219
72 Standardize or Localize- A better way to lead markets 11795
73 Critical Success Factors for Devising Strategies for Airline Players 19186
74 Mom and Pop Stores Score Over Giant Supermarkets 11309
75 Regional Aspiration Marketing- A Step Further 10646
76 Value and benefit- The customer perspective 14174
77 Merchandising- The Brand Building Strategy 10012
78 The ill-effects of Globalization 10242
79 Brand Ferrari - The Dream Machine 13055
80 Retail Industry : Boon or Bane ? 12691
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20844
82 Premium Brands- Prestige, Value and Quality 20091
83 JustDial: The Information and Business Listings Directory 24141
84 Corporate branding vs Product branding 13429
85 Sales vs Marketing - Do They complement or compete ? 29105
86 Is Advertising an art of Lying ? 16024
87 Glocalization-The McD and KFC Way ? 12750
88 Breakthrough Products: Entering a New World 25353
89 4 P's of Management 56614
90 Walt Disney: A Magical Brand 16447
91 Evaluating Advertisement Campaigns: Analyzing Customers 10476
92 Brand Manchester United : A Theatre of Dreams 10525
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12192
94 10 Reasons Why Airline Industry is Unique ? 49153
95 Role of Brand Ambassadors in Recession 10329
96 Reverse Pricing - Getting it Right ! 11572
97 Copyright & Trademark violations: Rural Marketing Success ? 14788
98 Premium Niche Marketing: Small World and Big Business 15153
99 Surrogate Advertising: Softly promoting hard products 10289
100 TATA Nano : Khushiyon Ki Chaabi 14502
101 Royal Enfield Bullet - The Indian Cult Brand ! 19915
102 Do Brands have finite lives ? 20007
103 Why Twitter is so successful ? 19664
104 M.R.P: Setting your own price ? 10355
105 The New Age Marketing Warfare ! 12836
 
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