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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11474
44 A Strategic Perspective Of Kerala Tourism 27234
45 Opportunities In Online Marketing 10546
46 Challenges Of Digital Marketing 18993
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10963
48 Then & Now - A Coke Story 14640
49 What's This App - Whatsapp Success Story! 25482
50 Flying High: What Keeps Indigo Going 11726
51 Brand Activation: Bringing Spirit Of Brands To Life 16412
52 Indian Rural Market: The Next Big Thing 24229
53 Oreo – Milky’s Favourite Cookie Turns 100 11069
54 The Happy Birds: Success Story of Angry Birds 12402
55 Tata Motors JLR - The Success Story 14840
56 An Analysis On Lux Beauty Soap 40498
57 Latest Trend In Marketing Environment: Viral Marketing 10185
58 Impact Of The ZooZoo Commercials For Value Added Services 16875
59 What Can We Learn From Strategy Games 14143
60 The Reverse of Marketing=De-Marketing 17997
61 Is There A Better Way To Sell To Rural Market 12786
62 Why & How Marketers Target Kids 15949
63 Disruptive Innovation: Strategist’s Dilemma 11393
64 Entry Strategies For Automobile Companies In African Markets 13903
65 Park Avenue I.Q: New Name In The World Of Deodorants 17058
66 Flipkart.com - The Success Saga 22174
67 Pester Power: The Influential Kids 12334
68 Destination Branding- How does it Work 13450
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15303
70 Dirty Marketing- Fighting brands unethically 11777
71 Hero Honda Rebranding to Hero MotoCorp 14675
72 Standardize or Localize- A better way to lead markets 12104
73 Critical Success Factors for Devising Strategies for Airline Players 19606
74 Mom and Pop Stores Score Over Giant Supermarkets 11585
75 Regional Aspiration Marketing- A Step Further 10920
76 Value and benefit- The customer perspective 14376
77 Merchandising- The Brand Building Strategy 10226
78 The ill-effects of Globalization 10425
79 Brand Ferrari - The Dream Machine 13355
80 Retail Industry : Boon or Bane ? 12926
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21162
82 Premium Brands- Prestige, Value and Quality 20658
83 JustDial: The Information and Business Listings Directory 24673
84 Corporate branding vs Product branding 13657
85 Sales vs Marketing - Do They complement or compete ? 29505
86 Is Advertising an art of Lying ? 16272
87 Glocalization-The McD and KFC Way ? 13085
88 Breakthrough Products: Entering a New World 25679
89 4 P's of Management 57011
90 Walt Disney: A Magical Brand 16805
91 Evaluating Advertisement Campaigns: Analyzing Customers 10763
92 Brand Manchester United : A Theatre of Dreams 10812
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12423
94 10 Reasons Why Airline Industry is Unique ? 49611
95 Role of Brand Ambassadors in Recession 10648
96 Reverse Pricing - Getting it Right ! 11871
97 Copyright & Trademark violations: Rural Marketing Success ? 15041
98 Premium Niche Marketing: Small World and Big Business 15514
99 Surrogate Advertising: Softly promoting hard products 10498
100 TATA Nano : Khushiyon Ki Chaabi 14850
101 Royal Enfield Bullet - The Indian Cult Brand ! 20319
102 Do Brands have finite lives ? 20258
103 Why Twitter is so successful ? 19959
104 M.R.P: Setting your own price ? 10663
105 The New Age Marketing Warfare ! 13096
 
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