1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
43 Health Insurance: A Push Or A Pull Product? 11212
44 A Strategic Perspective Of Kerala Tourism 26867
45 Opportunities In Online Marketing 10346
46 Challenges Of Digital Marketing 18584
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10697
48 Then & Now - A Coke Story 14346
49 What's This App - Whatsapp Success Story! 25274
50 Flying High: What Keeps Indigo Going 11350
51 Brand Activation: Bringing Spirit Of Brands To Life 16104
52 Indian Rural Market: The Next Big Thing 24004
53 Oreo – Milky’s Favourite Cookie Turns 100 10784
54 The Happy Birds: Success Story of Angry Birds 11906
55 Tata Motors JLR - The Success Story 14503
56 An Analysis On Lux Beauty Soap 39809
57 Latest Trend In Marketing Environment: Viral Marketing 9964
58 Impact Of The ZooZoo Commercials For Value Added Services 16472
59 What Can We Learn From Strategy Games 13948
60 The Reverse of Marketing=De-Marketing 17529
61 Is There A Better Way To Sell To Rural Market 12458
62 Why & How Marketers Target Kids 15535
63 Disruptive Innovation: Strategist’s Dilemma 10963
64 Entry Strategies For Automobile Companies In African Markets 13673
65 Park Avenue I.Q: New Name In The World Of Deodorants 16815
66 Flipkart.com - The Success Saga 21831
67 Pester Power: The Influential Kids 12041
68 Destination Branding- How does it Work 13235
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14985
70 Dirty Marketing- Fighting brands unethically 11441
71 Hero Honda Rebranding to Hero MotoCorp 14222
72 Standardize or Localize- A better way to lead markets 11796
73 Critical Success Factors for Devising Strategies for Airline Players 19188
74 Mom and Pop Stores Score Over Giant Supermarkets 11310
75 Regional Aspiration Marketing- A Step Further 10648
76 Value and benefit- The customer perspective 14176
77 Merchandising- The Brand Building Strategy 10015
78 The ill-effects of Globalization 10243
79 Brand Ferrari - The Dream Machine 13057
80 Retail Industry : Boon or Bane ? 12693
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20846
82 Premium Brands- Prestige, Value and Quality 20095
83 JustDial: The Information and Business Listings Directory 24142
84 Corporate branding vs Product branding 13429
85 Sales vs Marketing - Do They complement or compete ? 29106
86 Is Advertising an art of Lying ? 16024
87 Glocalization-The McD and KFC Way ? 12751
88 Breakthrough Products: Entering a New World 25357
89 4 P's of Management 56617
90 Walt Disney: A Magical Brand 16449
91 Evaluating Advertisement Campaigns: Analyzing Customers 10476
92 Brand Manchester United : A Theatre of Dreams 10525
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12195
94 10 Reasons Why Airline Industry is Unique ? 49154
95 Role of Brand Ambassadors in Recession 10331
96 Reverse Pricing - Getting it Right ! 11574
97 Copyright & Trademark violations: Rural Marketing Success ? 14789
98 Premium Niche Marketing: Small World and Big Business 15155
99 Surrogate Advertising: Softly promoting hard products 10290
100 TATA Nano : Khushiyon Ki Chaabi 14503
101 Royal Enfield Bullet - The Indian Cult Brand ! 19919
102 Do Brands have finite lives ? 20009
103 Why Twitter is so successful ? 19665
104 M.R.P: Setting your own price ? 10358
105 The New Age Marketing Warfare ! 12837
 
Page 1 of 2