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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11485
44 A Strategic Perspective Of Kerala Tourism 27246
45 Opportunities In Online Marketing 10558
46 Challenges Of Digital Marketing 19017
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10978
48 Then & Now - A Coke Story 14655
49 What's This App - Whatsapp Success Story! 25492
50 Flying High: What Keeps Indigo Going 11741
51 Brand Activation: Bringing Spirit Of Brands To Life 16423
52 Indian Rural Market: The Next Big Thing 24243
53 Oreo – Milky’s Favourite Cookie Turns 100 11080
54 The Happy Birds: Success Story of Angry Birds 12421
55 Tata Motors JLR - The Success Story 14860
56 An Analysis On Lux Beauty Soap 40529
57 Latest Trend In Marketing Environment: Viral Marketing 10199
58 Impact Of The ZooZoo Commercials For Value Added Services 16889
59 What Can We Learn From Strategy Games 14151
60 The Reverse of Marketing=De-Marketing 18017
61 Is There A Better Way To Sell To Rural Market 12800
62 Why & How Marketers Target Kids 15968
63 Disruptive Innovation: Strategist’s Dilemma 11415
64 Entry Strategies For Automobile Companies In African Markets 13914
65 Park Avenue I.Q: New Name In The World Of Deodorants 17074
66 Flipkart.com - The Success Saga 22190
67 Pester Power: The Influential Kids 12348
68 Destination Branding- How does it Work 13465
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15316
70 Dirty Marketing- Fighting brands unethically 11795
71 Hero Honda Rebranding to Hero MotoCorp 14693
72 Standardize or Localize- A better way to lead markets 12118
73 Critical Success Factors for Devising Strategies for Airline Players 19619
74 Mom and Pop Stores Score Over Giant Supermarkets 11599
75 Regional Aspiration Marketing- A Step Further 10933
76 Value and benefit- The customer perspective 14386
77 Merchandising- The Brand Building Strategy 10238
78 The ill-effects of Globalization 10437
79 Brand Ferrari - The Dream Machine 13368
80 Retail Industry : Boon or Bane ? 12934
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21180
82 Premium Brands- Prestige, Value and Quality 20683
83 JustDial: The Information and Business Listings Directory 24693
84 Corporate branding vs Product branding 13671
85 Sales vs Marketing - Do They complement or compete ? 29519
86 Is Advertising an art of Lying ? 16284
87 Glocalization-The McD and KFC Way ? 13096
88 Breakthrough Products: Entering a New World 25687
89 4 P's of Management 57026
90 Walt Disney: A Magical Brand 16819
91 Evaluating Advertisement Campaigns: Analyzing Customers 10773
92 Brand Manchester United : A Theatre of Dreams 10827
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12429
94 10 Reasons Why Airline Industry is Unique ? 49634
95 Role of Brand Ambassadors in Recession 10662
96 Reverse Pricing - Getting it Right ! 11880
97 Copyright & Trademark violations: Rural Marketing Success ? 15056
98 Premium Niche Marketing: Small World and Big Business 15533
99 Surrogate Advertising: Softly promoting hard products 10507
100 TATA Nano : Khushiyon Ki Chaabi 14867
101 Royal Enfield Bullet - The Indian Cult Brand ! 20328
102 Do Brands have finite lives ? 20275
103 Why Twitter is so successful ? 19978
104 M.R.P: Setting your own price ? 10673
105 The New Age Marketing Warfare ! 13109
 
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