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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11266
44 A Strategic Perspective Of Kerala Tourism 26991
45 Opportunities In Online Marketing 10421
46 Challenges Of Digital Marketing 18713
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10781
48 Then & Now - A Coke Story 14452
49 What's This App - Whatsapp Success Story! 25345
50 Flying High: What Keeps Indigo Going 11503
51 Brand Activation: Bringing Spirit Of Brands To Life 16214
52 Indian Rural Market: The Next Big Thing 24082
53 Oreo – Milky’s Favourite Cookie Turns 100 10872
54 The Happy Birds: Success Story of Angry Birds 12044
55 Tata Motors JLR - The Success Story 14614
56 An Analysis On Lux Beauty Soap 40055
57 Latest Trend In Marketing Environment: Viral Marketing 10048
58 Impact Of The ZooZoo Commercials For Value Added Services 16627
59 What Can We Learn From Strategy Games 14016
60 The Reverse of Marketing=De-Marketing 17656
61 Is There A Better Way To Sell To Rural Market 12534
62 Why & How Marketers Target Kids 15685
63 Disruptive Innovation: Strategist’s Dilemma 11139
64 Entry Strategies For Automobile Companies In African Markets 13766
65 Park Avenue I.Q: New Name In The World Of Deodorants 16906
66 Flipkart.com - The Success Saga 21972
67 Pester Power: The Influential Kids 12134
68 Destination Branding- How does it Work 13311
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15108
70 Dirty Marketing- Fighting brands unethically 11569
71 Hero Honda Rebranding to Hero MotoCorp 14386
72 Standardize or Localize- A better way to lead markets 11869
73 Critical Success Factors for Devising Strategies for Airline Players 19300
74 Mom and Pop Stores Score Over Giant Supermarkets 11418
75 Regional Aspiration Marketing- A Step Further 10743
76 Value and benefit- The customer perspective 14240
77 Merchandising- The Brand Building Strategy 10091
78 The ill-effects of Globalization 10305
79 Brand Ferrari - The Dream Machine 13133
80 Retail Industry : Boon or Bane ? 12769
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20952
82 Premium Brands- Prestige, Value and Quality 20284
83 JustDial: The Information and Business Listings Directory 24317
84 Corporate branding vs Product branding 13494
85 Sales vs Marketing - Do They complement or compete ? 29240
86 Is Advertising an art of Lying ? 16116
87 Glocalization-The McD and KFC Way ? 12880
88 Breakthrough Products: Entering a New World 25484
89 4 P's of Management 56750
90 Walt Disney: A Magical Brand 16570
91 Evaluating Advertisement Campaigns: Analyzing Customers 10570
92 Brand Manchester United : A Theatre of Dreams 10619
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12260
94 10 Reasons Why Airline Industry is Unique ? 49277
95 Role of Brand Ambassadors in Recession 10401
96 Reverse Pricing - Getting it Right ! 11671
97 Copyright & Trademark violations: Rural Marketing Success ? 14877
98 Premium Niche Marketing: Small World and Big Business 15274
99 Surrogate Advertising: Softly promoting hard products 10359
100 TATA Nano : Khushiyon Ki Chaabi 14632
101 Royal Enfield Bullet - The Indian Cult Brand ! 20067
102 Do Brands have finite lives ? 20099
103 Why Twitter is so successful ? 19745
104 M.R.P: Setting your own price ? 10469
105 The New Age Marketing Warfare ! 12930
 
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