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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11206
44 A Strategic Perspective Of Kerala Tourism 26831
45 Opportunities In Online Marketing 10334
46 Challenges Of Digital Marketing 18545
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10673
48 Then & Now - A Coke Story 14321
49 What's This App - Whatsapp Success Story! 25250
50 Flying High: What Keeps Indigo Going 11308
51 Brand Activation: Bringing Spirit Of Brands To Life 16079
52 Indian Rural Market: The Next Big Thing 23984
53 Oreo – Milky’s Favourite Cookie Turns 100 10753
54 The Happy Birds: Success Story of Angry Birds 11863
55 Tata Motors JLR - The Success Story 14461
56 An Analysis On Lux Beauty Soap 39752
57 Latest Trend In Marketing Environment: Viral Marketing 9947
58 Impact Of The ZooZoo Commercials For Value Added Services 16433
59 What Can We Learn From Strategy Games 13928
60 The Reverse of Marketing=De-Marketing 17474
61 Is There A Better Way To Sell To Rural Market 12441
62 Why & How Marketers Target Kids 15486
63 Disruptive Innovation: Strategist’s Dilemma 10911
64 Entry Strategies For Automobile Companies In African Markets 13645
65 Park Avenue I.Q: New Name In The World Of Deodorants 16788
66 Flipkart.com - The Success Saga 21790
67 Pester Power: The Influential Kids 12012
68 Destination Branding- How does it Work 13220
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14951
70 Dirty Marketing- Fighting brands unethically 11402
71 Hero Honda Rebranding to Hero MotoCorp 14180
72 Standardize or Localize- A better way to lead markets 11782
73 Critical Success Factors for Devising Strategies for Airline Players 19141
74 Mom and Pop Stores Score Over Giant Supermarkets 11275
75 Regional Aspiration Marketing- A Step Further 10620
76 Value and benefit- The customer perspective 14158
77 Merchandising- The Brand Building Strategy 9993
78 The ill-effects of Globalization 10226
79 Brand Ferrari - The Dream Machine 13030
80 Retail Industry : Boon or Bane ? 12664
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20812
82 Premium Brands- Prestige, Value and Quality 20042
83 JustDial: The Information and Business Listings Directory 24098
84 Corporate branding vs Product branding 13411
85 Sales vs Marketing - Do They complement or compete ? 29070
86 Is Advertising an art of Lying ? 16004
87 Glocalization-The McD and KFC Way ? 12719
88 Breakthrough Products: Entering a New World 25320
89 4 P's of Management 56570
90 Walt Disney: A Magical Brand 16415
91 Evaluating Advertisement Campaigns: Analyzing Customers 10454
92 Brand Manchester United : A Theatre of Dreams 10501
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12177
94 10 Reasons Why Airline Industry is Unique ? 49112
95 Role of Brand Ambassadors in Recession 10308
96 Reverse Pricing - Getting it Right ! 11549
97 Copyright & Trademark violations: Rural Marketing Success ? 14770
98 Premium Niche Marketing: Small World and Big Business 15116
99 Surrogate Advertising: Softly promoting hard products 10277
100 TATA Nano : Khushiyon Ki Chaabi 14450
101 Royal Enfield Bullet - The Indian Cult Brand ! 19876
102 Do Brands have finite lives ? 19984
103 Why Twitter is so successful ? 19637
104 M.R.P: Setting your own price ? 10326
105 The New Age Marketing Warfare ! 12803
 
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