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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11320
44 A Strategic Perspective Of Kerala Tourism 27048
45 Opportunities In Online Marketing 10438
46 Challenges Of Digital Marketing 18754
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10813
48 Then & Now - A Coke Story 14490
49 What's This App - Whatsapp Success Story! 25366
50 Flying High: What Keeps Indigo Going 11543
51 Brand Activation: Bringing Spirit Of Brands To Life 16252
52 Indian Rural Market: The Next Big Thing 24109
53 Oreo – Milky’s Favourite Cookie Turns 100 10914
54 The Happy Birds: Success Story of Angry Birds 12123
55 Tata Motors JLR - The Success Story 14659
56 An Analysis On Lux Beauty Soap 40137
57 Latest Trend In Marketing Environment: Viral Marketing 10076
58 Impact Of The ZooZoo Commercials For Value Added Services 16693
59 What Can We Learn From Strategy Games 14041
60 The Reverse of Marketing=De-Marketing 17725
61 Is There A Better Way To Sell To Rural Market 12599
62 Why & How Marketers Target Kids 15737
63 Disruptive Innovation: Strategist’s Dilemma 11212
64 Entry Strategies For Automobile Companies In African Markets 13790
65 Park Avenue I.Q: New Name In The World Of Deodorants 16939
66 Flipkart.com - The Success Saga 22015
67 Pester Power: The Influential Kids 12164
68 Destination Branding- How does it Work 13340
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15148
70 Dirty Marketing- Fighting brands unethically 11603
71 Hero Honda Rebranding to Hero MotoCorp 14432
72 Standardize or Localize- A better way to lead markets 11925
73 Critical Success Factors for Devising Strategies for Airline Players 19365
74 Mom and Pop Stores Score Over Giant Supermarkets 11446
75 Regional Aspiration Marketing- A Step Further 10779
76 Value and benefit- The customer perspective 14259
77 Merchandising- The Brand Building Strategy 10113
78 The ill-effects of Globalization 10323
79 Brand Ferrari - The Dream Machine 13188
80 Retail Industry : Boon or Bane ? 12798
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20990
82 Premium Brands- Prestige, Value and Quality 20349
83 JustDial: The Information and Business Listings Directory 24390
84 Corporate branding vs Product branding 13520
85 Sales vs Marketing - Do They complement or compete ? 29287
86 Is Advertising an art of Lying ? 16142
87 Glocalization-The McD and KFC Way ? 12923
88 Breakthrough Products: Entering a New World 25526
89 4 P's of Management 56797
90 Walt Disney: A Magical Brand 16614
91 Evaluating Advertisement Campaigns: Analyzing Customers 10607
92 Brand Manchester United : A Theatre of Dreams 10653
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12283
94 10 Reasons Why Airline Industry is Unique ? 49349
95 Role of Brand Ambassadors in Recession 10458
96 Reverse Pricing - Getting it Right ! 11704
97 Copyright & Trademark violations: Rural Marketing Success ? 14903
98 Premium Niche Marketing: Small World and Big Business 15316
99 Surrogate Advertising: Softly promoting hard products 10385
100 TATA Nano : Khushiyon Ki Chaabi 14684
101 Royal Enfield Bullet - The Indian Cult Brand ! 20115
102 Do Brands have finite lives ? 20124
103 Why Twitter is so successful ? 19802
104 M.R.P: Setting your own price ? 10505
105 The New Age Marketing Warfare ! 12965
 
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