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Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Product Packaging- Improving the Brand Image of a Product July 12, 2016

Developing brands encompasses the significance of packaging not just in keeping their products untouched, crisp, and ensured, but also as a crucial part of their marketing and advertising endeavours. The product’s packaging is the mark you leave on customers’ mind, and it can draw in new age customers’ attention very powerfully than any obsolete deal or marketing strategy.


Challenge of Marketing Government Schemes to Rural Customers in India July 09, 2016

This article focuses on the Challenges of Marketing Government Schemes to Rural Customers in India. The Union Budget presented by the Honorable Finance Minister generally in the month of February every year, is a keenly awaited event for every citizen. The questions that occupy almost everyone’s assumptive minds include , “ What will be the Tax breaks? Any possible indirect tax cuts? Imposition of new kind of taxes? What kind of welfare schemes are going to be introduced?”


Building your Business with Zero Budgets July 04, 2016

So you finally got a great business idea and have stared your business. However, unfortunately you don’t have huge budgets for promoting your business. Don’t worry. You don’t need money to promote your business. All you need is creativity and of course your time and energy. There are various strategies that will help you in achieving early promotions for your business. Though, you need to keep in mind that great promotions are no alternative to a good product. If you have a bad product no amount of marketing will be able to drive sustainable profits.


Social Media Marketing- Challenges and Importance July 01, 2016

The impact social media can have on the society can be estimated from the fact that “Jasmine revolution” was the result of Facebook campaign in Tunisia which later led to uprising in many other countries which came to be known as “Arab Spring”. Back home in India, successful campaign on social media led by BJP in general election created such a wave that BJP swept its rivals in many states while parties which have earlier ignored social media in political arena have now created dedicated PR teams to promote their agenda and to handle any negative publicity on social media.


Creating a Successful Mobile App June 29, 2016

If an intelligent extra-terrestrial were to observe upon us humans, then I am sure they will be amazed by how much a single species has developed in comparison to others on the same planet with the same opportunities. There are a few major technological advancements which have revolutionised our way of living. Discovery of fire, agriculture, trade, internet, these are all the events which shaped human society. The latest addition to this list is the intention of smartphones. While you may think of it as just an advancement over the traditional mobile phone, but the opportunities that it offers are as enormous.


Relation between Brand Image and Consumer Preference June 14, 2016

A brand is the term, symbol, design, or feature that distinguishes one seller’s product from their competitors. The brand image refers to consumer’s feeling and perception about the brand and has a significant role in consumer buying behaviour. All thriving firms across the world have the ultimate goal of strengthening their brand image. In the market, brand war can be seen among the competitors in which each one tries to gain the maximum market share, which will be possible only when the firm offers the best product/services at affordable price, So the main purpose of the marketing strategies is to influence the consumer’s attitude toward the brand and to develop the brand equity. Brand equity can be measured in both ways with perspective to the customer as well as the company.


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