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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11281
44 A Strategic Perspective Of Kerala Tourism 27031
45 Opportunities In Online Marketing 10436
46 Challenges Of Digital Marketing 18745
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10804
48 Then & Now - A Coke Story 14481
49 What's This App - Whatsapp Success Story! 25359
50 Flying High: What Keeps Indigo Going 11536
51 Brand Activation: Bringing Spirit Of Brands To Life 16241
52 Indian Rural Market: The Next Big Thing 24104
53 Oreo – Milky’s Favourite Cookie Turns 100 10903
54 The Happy Birds: Success Story of Angry Birds 12083
55 Tata Motors JLR - The Success Story 14648
56 An Analysis On Lux Beauty Soap 40115
57 Latest Trend In Marketing Environment: Viral Marketing 10072
58 Impact Of The ZooZoo Commercials For Value Added Services 16674
59 What Can We Learn From Strategy Games 14038
60 The Reverse of Marketing=De-Marketing 17685
61 Is There A Better Way To Sell To Rural Market 12558
62 Why & How Marketers Target Kids 15725
63 Disruptive Innovation: Strategist’s Dilemma 11194
64 Entry Strategies For Automobile Companies In African Markets 13785
65 Park Avenue I.Q: New Name In The World Of Deodorants 16930
66 Flipkart.com - The Success Saga 22007
67 Pester Power: The Influential Kids 12159
68 Destination Branding- How does it Work 13336
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15141
70 Dirty Marketing- Fighting brands unethically 11594
71 Hero Honda Rebranding to Hero MotoCorp 14422
72 Standardize or Localize- A better way to lead markets 11888
73 Critical Success Factors for Devising Strategies for Airline Players 19324
74 Mom and Pop Stores Score Over Giant Supermarkets 11440
75 Regional Aspiration Marketing- A Step Further 10769
76 Value and benefit- The customer perspective 14256
77 Merchandising- The Brand Building Strategy 10106
78 The ill-effects of Globalization 10320
79 Brand Ferrari - The Dream Machine 13149
80 Retail Industry : Boon or Bane ? 12790
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20978
82 Premium Brands- Prestige, Value and Quality 20335
83 JustDial: The Information and Business Listings Directory 24371
84 Corporate branding vs Product branding 13513
85 Sales vs Marketing - Do They complement or compete ? 29277
86 Is Advertising an art of Lying ? 16135
87 Glocalization-The McD and KFC Way ? 12913
88 Breakthrough Products: Entering a New World 25513
89 4 P's of Management 56781
90 Walt Disney: A Magical Brand 16609
91 Evaluating Advertisement Campaigns: Analyzing Customers 10595
92 Brand Manchester United : A Theatre of Dreams 10647
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12280
94 10 Reasons Why Airline Industry is Unique ? 49311
95 Role of Brand Ambassadors in Recession 10421
96 Reverse Pricing - Getting it Right ! 11697
97 Copyright & Trademark violations: Rural Marketing Success ? 14897
98 Premium Niche Marketing: Small World and Big Business 15306
99 Surrogate Advertising: Softly promoting hard products 10378
100 TATA Nano : Khushiyon Ki Chaabi 14671
101 Royal Enfield Bullet - The Indian Cult Brand ! 20102
102 Do Brands have finite lives ? 20116
103 Why Twitter is so successful ? 19763
104 M.R.P: Setting your own price ? 10495
105 The New Age Marketing Warfare ! 12960
 
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