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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11218
44 A Strategic Perspective Of Kerala Tourism 26874
45 Opportunities In Online Marketing 10349
46 Challenges Of Digital Marketing 18593
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10701
48 Then & Now - A Coke Story 14355
49 What's This App - Whatsapp Success Story! 25282
50 Flying High: What Keeps Indigo Going 11360
51 Brand Activation: Bringing Spirit Of Brands To Life 16115
52 Indian Rural Market: The Next Big Thing 24010
53 Oreo – Milky’s Favourite Cookie Turns 100 10788
54 The Happy Birds: Success Story of Angry Birds 11919
55 Tata Motors JLR - The Success Story 14510
56 An Analysis On Lux Beauty Soap 39819
57 Latest Trend In Marketing Environment: Viral Marketing 9971
58 Impact Of The ZooZoo Commercials For Value Added Services 16482
59 What Can We Learn From Strategy Games 13953
60 The Reverse of Marketing=De-Marketing 17540
61 Is There A Better Way To Sell To Rural Market 12461
62 Why & How Marketers Target Kids 15543
63 Disruptive Innovation: Strategist’s Dilemma 10976
64 Entry Strategies For Automobile Companies In African Markets 13682
65 Park Avenue I.Q: New Name In The World Of Deodorants 16826
66 Flipkart.com - The Success Saga 21847
67 Pester Power: The Influential Kids 12048
68 Destination Branding- How does it Work 13241
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14998
70 Dirty Marketing- Fighting brands unethically 11449
71 Hero Honda Rebranding to Hero MotoCorp 14236
72 Standardize or Localize- A better way to lead markets 11801
73 Critical Success Factors for Devising Strategies for Airline Players 19194
74 Mom and Pop Stores Score Over Giant Supermarkets 11317
75 Regional Aspiration Marketing- A Step Further 10655
76 Value and benefit- The customer perspective 14180
77 Merchandising- The Brand Building Strategy 10020
78 The ill-effects of Globalization 10246
79 Brand Ferrari - The Dream Machine 13060
80 Retail Industry : Boon or Bane ? 12704
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20857
82 Premium Brands- Prestige, Value and Quality 20108
83 JustDial: The Information and Business Listings Directory 24151
84 Corporate branding vs Product branding 13433
85 Sales vs Marketing - Do They complement or compete ? 29115
86 Is Advertising an art of Lying ? 16035
87 Glocalization-The McD and KFC Way ? 12764
88 Breakthrough Products: Entering a New World 25365
89 4 P's of Management 56629
90 Walt Disney: A Magical Brand 16460
91 Evaluating Advertisement Campaigns: Analyzing Customers 10479
92 Brand Manchester United : A Theatre of Dreams 10531
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12198
94 10 Reasons Why Airline Industry is Unique ? 49166
95 Role of Brand Ambassadors in Recession 10333
96 Reverse Pricing - Getting it Right ! 11580
97 Copyright & Trademark violations: Rural Marketing Success ? 14797
98 Premium Niche Marketing: Small World and Big Business 15161
99 Surrogate Advertising: Softly promoting hard products 10294
100 TATA Nano : Khushiyon Ki Chaabi 14510
101 Royal Enfield Bullet - The Indian Cult Brand ! 19930
102 Do Brands have finite lives ? 20013
103 Why Twitter is so successful ? 19670
104 M.R.P: Setting your own price ? 10366
105 The New Age Marketing Warfare ! 12842
 
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