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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11389
44 A Strategic Perspective Of Kerala Tourism 27076
45 Opportunities In Online Marketing 10449
46 Challenges Of Digital Marketing 18781
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10823
48 Then & Now - A Coke Story 14509
49 What's This App - Whatsapp Success Story! 25383
50 Flying High: What Keeps Indigo Going 11560
51 Brand Activation: Bringing Spirit Of Brands To Life 16263
52 Indian Rural Market: The Next Big Thing 24120
53 Oreo – Milky’s Favourite Cookie Turns 100 10931
54 The Happy Birds: Success Story of Angry Birds 12204
55 Tata Motors JLR - The Success Story 14678
56 An Analysis On Lux Beauty Soap 40188
57 Latest Trend In Marketing Environment: Viral Marketing 10093
58 Impact Of The ZooZoo Commercials For Value Added Services 16715
59 What Can We Learn From Strategy Games 14048
60 The Reverse of Marketing=De-Marketing 17798
61 Is There A Better Way To Sell To Rural Market 12672
62 Why & How Marketers Target Kids 15760
63 Disruptive Innovation: Strategist’s Dilemma 11249
64 Entry Strategies For Automobile Companies In African Markets 13801
65 Park Avenue I.Q: New Name In The World Of Deodorants 16950
66 Flipkart.com - The Success Saga 22030
67 Pester Power: The Influential Kids 12185
68 Destination Branding- How does it Work 13355
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15165
70 Dirty Marketing- Fighting brands unethically 11628
71 Hero Honda Rebranding to Hero MotoCorp 14457
72 Standardize or Localize- A better way to lead markets 11997
73 Critical Success Factors for Devising Strategies for Airline Players 19439
74 Mom and Pop Stores Score Over Giant Supermarkets 11462
75 Regional Aspiration Marketing- A Step Further 10798
76 Value and benefit- The customer perspective 14271
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10333
79 Brand Ferrari - The Dream Machine 13260
80 Retail Industry : Boon or Bane ? 12812
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21010
82 Premium Brands- Prestige, Value and Quality 20384
83 JustDial: The Information and Business Listings Directory 24428
84 Corporate branding vs Product branding 13535
85 Sales vs Marketing - Do They complement or compete ? 29310
86 Is Advertising an art of Lying ? 16157
87 Glocalization-The McD and KFC Way ? 12942
88 Breakthrough Products: Entering a New World 25543
89 4 P's of Management 56828
90 Walt Disney: A Magical Brand 16635
91 Evaluating Advertisement Campaigns: Analyzing Customers 10629
92 Brand Manchester United : A Theatre of Dreams 10669
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12298
94 10 Reasons Why Airline Industry is Unique ? 49426
95 Role of Brand Ambassadors in Recession 10533
96 Reverse Pricing - Getting it Right ! 11722
97 Copyright & Trademark violations: Rural Marketing Success ? 14919
98 Premium Niche Marketing: Small World and Big Business 15341
99 Surrogate Advertising: Softly promoting hard products 10396
100 TATA Nano : Khushiyon Ki Chaabi 14704
101 Royal Enfield Bullet - The Indian Cult Brand ! 20139
102 Do Brands have finite lives ? 20142
103 Why Twitter is so successful ? 19871
104 M.R.P: Setting your own price ? 10524
105 The New Age Marketing Warfare ! 12981
 
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