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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11459
44 A Strategic Perspective Of Kerala Tourism 27212
45 Opportunities In Online Marketing 10529
46 Challenges Of Digital Marketing 18970
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10941
48 Then & Now - A Coke Story 14621
49 What's This App - Whatsapp Success Story! 25466
50 Flying High: What Keeps Indigo Going 11702
51 Brand Activation: Bringing Spirit Of Brands To Life 16395
52 Indian Rural Market: The Next Big Thing 24214
53 Oreo – Milky’s Favourite Cookie Turns 100 11049
54 The Happy Birds: Success Story of Angry Birds 12385
55 Tata Motors JLR - The Success Story 14822
56 An Analysis On Lux Beauty Soap 40465
57 Latest Trend In Marketing Environment: Viral Marketing 10167
58 Impact Of The ZooZoo Commercials For Value Added Services 16859
59 What Can We Learn From Strategy Games 14124
60 The Reverse of Marketing=De-Marketing 17972
61 Is There A Better Way To Sell To Rural Market 12769
62 Why & How Marketers Target Kids 15929
63 Disruptive Innovation: Strategist’s Dilemma 11364
64 Entry Strategies For Automobile Companies In African Markets 13888
65 Park Avenue I.Q: New Name In The World Of Deodorants 17040
66 Flipkart.com - The Success Saga 22156
67 Pester Power: The Influential Kids 12307
68 Destination Branding- How does it Work 13432
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15286
70 Dirty Marketing- Fighting brands unethically 11756
71 Hero Honda Rebranding to Hero MotoCorp 14657
72 Standardize or Localize- A better way to lead markets 12088
73 Critical Success Factors for Devising Strategies for Airline Players 19590
74 Mom and Pop Stores Score Over Giant Supermarkets 11569
75 Regional Aspiration Marketing- A Step Further 10906
76 Value and benefit- The customer perspective 14365
77 Merchandising- The Brand Building Strategy 10212
78 The ill-effects of Globalization 10416
79 Brand Ferrari - The Dream Machine 13341
80 Retail Industry : Boon or Bane ? 12912
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21145
82 Premium Brands- Prestige, Value and Quality 20624
83 JustDial: The Information and Business Listings Directory 24652
84 Corporate branding vs Product branding 13639
85 Sales vs Marketing - Do They complement or compete ? 29483
86 Is Advertising an art of Lying ? 16264
87 Glocalization-The McD and KFC Way ? 13067
88 Breakthrough Products: Entering a New World 25660
89 4 P's of Management 56990
90 Walt Disney: A Magical Brand 16786
91 Evaluating Advertisement Campaigns: Analyzing Customers 10749
92 Brand Manchester United : A Theatre of Dreams 10790
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12403
94 10 Reasons Why Airline Industry is Unique ? 49583
95 Role of Brand Ambassadors in Recession 10633
96 Reverse Pricing - Getting it Right ! 11850
97 Copyright & Trademark violations: Rural Marketing Success ? 15028
98 Premium Niche Marketing: Small World and Big Business 15487
99 Surrogate Advertising: Softly promoting hard products 10482
100 TATA Nano : Khushiyon Ki Chaabi 14835
101 Royal Enfield Bullet - The Indian Cult Brand ! 20296
102 Do Brands have finite lives ? 20239
103 Why Twitter is so successful ? 19943
104 M.R.P: Setting your own price ? 10644
105 The New Age Marketing Warfare ! 13077
 
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