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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11165
44 A Strategic Perspective Of Kerala Tourism 26746
45 Opportunities In Online Marketing 10294
46 Challenges Of Digital Marketing 18471
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10610
48 Then & Now - A Coke Story 14256
49 What's This App - Whatsapp Success Story! 25205
50 Flying High: What Keeps Indigo Going 11225
51 Brand Activation: Bringing Spirit Of Brands To Life 16029
52 Indian Rural Market: The Next Big Thing 23945
53 Oreo – Milky’s Favourite Cookie Turns 100 10696
54 The Happy Birds: Success Story of Angry Birds 11802
55 Tata Motors JLR - The Success Story 14393
56 An Analysis On Lux Beauty Soap 39646
57 Latest Trend In Marketing Environment: Viral Marketing 9906
58 Impact Of The ZooZoo Commercials For Value Added Services 16340
59 What Can We Learn From Strategy Games 13893
60 The Reverse of Marketing=De-Marketing 17370
61 Is There A Better Way To Sell To Rural Market 12391
62 Why & How Marketers Target Kids 15370
63 Disruptive Innovation: Strategist’s Dilemma 10849
64 Entry Strategies For Automobile Companies In African Markets 13601
65 Park Avenue I.Q: New Name In The World Of Deodorants 16734
66 Flipkart.com - The Success Saga 21707
67 Pester Power: The Influential Kids 11952
68 Destination Branding- How does it Work 13179
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14866
70 Dirty Marketing- Fighting brands unethically 11323
71 Hero Honda Rebranding to Hero MotoCorp 14070
72 Standardize or Localize- A better way to lead markets 11746
73 Critical Success Factors for Devising Strategies for Airline Players 19065
74 Mom and Pop Stores Score Over Giant Supermarkets 11205
75 Regional Aspiration Marketing- A Step Further 10567
76 Value and benefit- The customer perspective 14123
77 Merchandising- The Brand Building Strategy 9953
78 The ill-effects of Globalization 10194
79 Brand Ferrari - The Dream Machine 12982
80 Retail Industry : Boon or Bane ? 12615
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20736
82 Premium Brands- Prestige, Value and Quality 19902
83 JustDial: The Information and Business Listings Directory 24002
84 Corporate branding vs Product branding 13365
85 Sales vs Marketing - Do They complement or compete ? 28978
86 Is Advertising an art of Lying ? 15957
87 Glocalization-The McD and KFC Way ? 12614
88 Breakthrough Products: Entering a New World 25243
89 4 P's of Management 56468
90 Walt Disney: A Magical Brand 16315
91 Evaluating Advertisement Campaigns: Analyzing Customers 10406
92 Brand Manchester United : A Theatre of Dreams 10443
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49027
95 Role of Brand Ambassadors in Recession 10271
96 Reverse Pricing - Getting it Right ! 11497
97 Copyright & Trademark violations: Rural Marketing Success ? 14727
98 Premium Niche Marketing: Small World and Big Business 15041
99 Surrogate Advertising: Softly promoting hard products 10231
100 TATA Nano : Khushiyon Ki Chaabi 14359
101 Royal Enfield Bullet - The Indian Cult Brand ! 19793
102 Do Brands have finite lives ? 19909
103 Why Twitter is so successful ? 19589
104 M.R.P: Setting your own price ? 10248
105 The New Age Marketing Warfare ! 12733
 
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