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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11414
44 A Strategic Perspective Of Kerala Tourism 27125
45 Opportunities In Online Marketing 10479
46 Challenges Of Digital Marketing 18842
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10867
48 Then & Now - A Coke Story 14553
49 What's This App - Whatsapp Success Story! 25415
50 Flying High: What Keeps Indigo Going 11613
51 Brand Activation: Bringing Spirit Of Brands To Life 16318
52 Indian Rural Market: The Next Big Thing 24152
53 Oreo – Milky’s Favourite Cookie Turns 100 10974
54 The Happy Birds: Success Story of Angry Birds 12275
55 Tata Motors JLR - The Success Story 14732
56 An Analysis On Lux Beauty Soap 40306
57 Latest Trend In Marketing Environment: Viral Marketing 10119
58 Impact Of The ZooZoo Commercials For Value Added Services 16762
59 What Can We Learn From Strategy Games 14077
60 The Reverse of Marketing=De-Marketing 17855
61 Is There A Better Way To Sell To Rural Market 12711
62 Why & How Marketers Target Kids 15823
63 Disruptive Innovation: Strategist’s Dilemma 11282
64 Entry Strategies For Automobile Companies In African Markets 13829
65 Park Avenue I.Q: New Name In The World Of Deodorants 16985
66 Flipkart.com - The Success Saga 22071
67 Pester Power: The Influential Kids 12218
68 Destination Branding- How does it Work 13388
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15209
70 Dirty Marketing- Fighting brands unethically 11670
71 Hero Honda Rebranding to Hero MotoCorp 14529
72 Standardize or Localize- A better way to lead markets 12028
73 Critical Success Factors for Devising Strategies for Airline Players 19490
74 Mom and Pop Stores Score Over Giant Supermarkets 11503
75 Regional Aspiration Marketing- A Step Further 10834
76 Value and benefit- The customer perspective 14311
77 Merchandising- The Brand Building Strategy 10155
78 The ill-effects of Globalization 10362
79 Brand Ferrari - The Dream Machine 13287
80 Retail Industry : Boon or Bane ? 12856
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21051
82 Premium Brands- Prestige, Value and Quality 20472
83 JustDial: The Information and Business Listings Directory 24507
84 Corporate branding vs Product branding 13570
85 Sales vs Marketing - Do They complement or compete ? 29379
86 Is Advertising an art of Lying ? 16202
87 Glocalization-The McD and KFC Way ? 12992
88 Breakthrough Products: Entering a New World 25580
89 4 P's of Management 56890
90 Walt Disney: A Magical Brand 16689
91 Evaluating Advertisement Campaigns: Analyzing Customers 10670
92 Brand Manchester United : A Theatre of Dreams 10714
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12344
94 10 Reasons Why Airline Industry is Unique ? 49485
95 Role of Brand Ambassadors in Recession 10566
96 Reverse Pricing - Getting it Right ! 11763
97 Copyright & Trademark violations: Rural Marketing Success ? 14961
98 Premium Niche Marketing: Small World and Big Business 15394
99 Surrogate Advertising: Softly promoting hard products 10435
100 TATA Nano : Khushiyon Ki Chaabi 14748
101 Royal Enfield Bullet - The Indian Cult Brand ! 20199
102 Do Brands have finite lives ? 20176
103 Why Twitter is so successful ? 19898
104 M.R.P: Setting your own price ? 10570
105 The New Age Marketing Warfare ! 13015
 
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