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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11241
44 A Strategic Perspective Of Kerala Tourism 26916
45 Opportunities In Online Marketing 10376
46 Challenges Of Digital Marketing 18641
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10733
48 Then & Now - A Coke Story 14393
49 What's This App - Whatsapp Success Story! 25312
50 Flying High: What Keeps Indigo Going 11424
51 Brand Activation: Bringing Spirit Of Brands To Life 16148
52 Indian Rural Market: The Next Big Thing 24039
53 Oreo – Milky’s Favourite Cookie Turns 100 10821
54 The Happy Birds: Success Story of Angry Birds 11972
55 Tata Motors JLR - The Success Story 14545
56 An Analysis On Lux Beauty Soap 39884
57 Latest Trend In Marketing Environment: Viral Marketing 10000
58 Impact Of The ZooZoo Commercials For Value Added Services 16537
59 What Can We Learn From Strategy Games 13975
60 The Reverse of Marketing=De-Marketing 17585
61 Is There A Better Way To Sell To Rural Market 12483
62 Why & How Marketers Target Kids 15600
63 Disruptive Innovation: Strategist’s Dilemma 11032
64 Entry Strategies For Automobile Companies In African Markets 13723
65 Park Avenue I.Q: New Name In The World Of Deodorants 16860
66 Flipkart.com - The Success Saga 21901
67 Pester Power: The Influential Kids 12082
68 Destination Branding- How does it Work 13273
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15045
70 Dirty Marketing- Fighting brands unethically 11501
71 Hero Honda Rebranding to Hero MotoCorp 14298
72 Standardize or Localize- A better way to lead markets 11830
73 Critical Success Factors for Devising Strategies for Airline Players 19236
74 Mom and Pop Stores Score Over Giant Supermarkets 11363
75 Regional Aspiration Marketing- A Step Further 10689
76 Value and benefit- The customer perspective 14205
77 Merchandising- The Brand Building Strategy 10042
78 The ill-effects of Globalization 10271
79 Brand Ferrari - The Dream Machine 13091
80 Retail Industry : Boon or Bane ? 12729
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20892
82 Premium Brands- Prestige, Value and Quality 20173
83 JustDial: The Information and Business Listings Directory 24206
84 Corporate branding vs Product branding 13462
85 Sales vs Marketing - Do They complement or compete ? 29161
86 Is Advertising an art of Lying ? 16064
87 Glocalization-The McD and KFC Way ? 12808
88 Breakthrough Products: Entering a New World 25415
89 4 P's of Management 56674
90 Walt Disney: A Magical Brand 16497
91 Evaluating Advertisement Campaigns: Analyzing Customers 10514
92 Brand Manchester United : A Theatre of Dreams 10569
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12223
94 10 Reasons Why Airline Industry is Unique ? 49207
95 Role of Brand Ambassadors in Recession 10363
96 Reverse Pricing - Getting it Right ! 11616
97 Copyright & Trademark violations: Rural Marketing Success ? 14828
98 Premium Niche Marketing: Small World and Big Business 15214
99 Surrogate Advertising: Softly promoting hard products 10318
100 TATA Nano : Khushiyon Ki Chaabi 14557
101 Royal Enfield Bullet - The Indian Cult Brand ! 19985
102 Do Brands have finite lives ? 20045
103 Why Twitter is so successful ? 19695
104 M.R.P: Setting your own price ? 10408
105 The New Age Marketing Warfare ! 12877
 
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