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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11257
44 A Strategic Perspective Of Kerala Tourism 26974
45 Opportunities In Online Marketing 10408
46 Challenges Of Digital Marketing 18693
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10768
48 Then & Now - A Coke Story 14433
49 What's This App - Whatsapp Success Story! 25337
50 Flying High: What Keeps Indigo Going 11480
51 Brand Activation: Bringing Spirit Of Brands To Life 16192
52 Indian Rural Market: The Next Big Thing 24071
53 Oreo – Milky’s Favourite Cookie Turns 100 10857
54 The Happy Birds: Success Story of Angry Birds 12025
55 Tata Motors JLR - The Success Story 14595
56 An Analysis On Lux Beauty Soap 40003
57 Latest Trend In Marketing Environment: Viral Marketing 10033
58 Impact Of The ZooZoo Commercials For Value Added Services 16606
59 What Can We Learn From Strategy Games 14008
60 The Reverse of Marketing=De-Marketing 17639
61 Is There A Better Way To Sell To Rural Market 12525
62 Why & How Marketers Target Kids 15658
63 Disruptive Innovation: Strategist’s Dilemma 11100
64 Entry Strategies For Automobile Companies In African Markets 13754
65 Park Avenue I.Q: New Name In The World Of Deodorants 16899
66 Flipkart.com - The Success Saga 21953
67 Pester Power: The Influential Kids 12119
68 Destination Branding- How does it Work 13298
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15094
70 Dirty Marketing- Fighting brands unethically 11554
71 Hero Honda Rebranding to Hero MotoCorp 14363
72 Standardize or Localize- A better way to lead markets 11855
73 Critical Success Factors for Devising Strategies for Airline Players 19282
74 Mom and Pop Stores Score Over Giant Supermarkets 11404
75 Regional Aspiration Marketing- A Step Further 10724
76 Value and benefit- The customer perspective 14231
77 Merchandising- The Brand Building Strategy 10083
78 The ill-effects of Globalization 10294
79 Brand Ferrari - The Dream Machine 13120
80 Retail Industry : Boon or Bane ? 12758
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20938
82 Premium Brands- Prestige, Value and Quality 20257
83 JustDial: The Information and Business Listings Directory 24286
84 Corporate branding vs Product branding 13485
85 Sales vs Marketing - Do They complement or compete ? 29217
86 Is Advertising an art of Lying ? 16097
87 Glocalization-The McD and KFC Way ? 12866
88 Breakthrough Products: Entering a New World 25466
89 4 P's of Management 56730
90 Walt Disney: A Magical Brand 16550
91 Evaluating Advertisement Campaigns: Analyzing Customers 10557
92 Brand Manchester United : A Theatre of Dreams 10609
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12251
94 10 Reasons Why Airline Industry is Unique ? 49258
95 Role of Brand Ambassadors in Recession 10393
96 Reverse Pricing - Getting it Right ! 11657
97 Copyright & Trademark violations: Rural Marketing Success ? 14870
98 Premium Niche Marketing: Small World and Big Business 15260
99 Surrogate Advertising: Softly promoting hard products 10348
100 TATA Nano : Khushiyon Ki Chaabi 14614
101 Royal Enfield Bullet - The Indian Cult Brand ! 20048
102 Do Brands have finite lives ? 20083
103 Why Twitter is so successful ? 19733
104 M.R.P: Setting your own price ? 10454
105 The New Age Marketing Warfare ! 12915
 
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