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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11211
44 A Strategic Perspective Of Kerala Tourism 26864
45 Opportunities In Online Marketing 10344
46 Challenges Of Digital Marketing 18579
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10693
48 Then & Now - A Coke Story 14342
49 What's This App - Whatsapp Success Story! 25273
50 Flying High: What Keeps Indigo Going 11345
51 Brand Activation: Bringing Spirit Of Brands To Life 16103
52 Indian Rural Market: The Next Big Thing 24002
53 Oreo – Milky’s Favourite Cookie Turns 100 10780
54 The Happy Birds: Success Story of Angry Birds 11901
55 Tata Motors JLR - The Success Story 14501
56 An Analysis On Lux Beauty Soap 39800
57 Latest Trend In Marketing Environment: Viral Marketing 9962
58 Impact Of The ZooZoo Commercials For Value Added Services 16468
59 What Can We Learn From Strategy Games 13947
60 The Reverse of Marketing=De-Marketing 17523
61 Is There A Better Way To Sell To Rural Market 12455
62 Why & How Marketers Target Kids 15530
63 Disruptive Innovation: Strategist’s Dilemma 10957
64 Entry Strategies For Automobile Companies In African Markets 13671
65 Park Avenue I.Q: New Name In The World Of Deodorants 16810
66 Flipkart.com - The Success Saga 21823
67 Pester Power: The Influential Kids 12039
68 Destination Branding- How does it Work 13231
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14982
70 Dirty Marketing- Fighting brands unethically 11435
71 Hero Honda Rebranding to Hero MotoCorp 14214
72 Standardize or Localize- A better way to lead markets 11794
73 Critical Success Factors for Devising Strategies for Airline Players 19181
74 Mom and Pop Stores Score Over Giant Supermarkets 11307
75 Regional Aspiration Marketing- A Step Further 10646
76 Value and benefit- The customer perspective 14174
77 Merchandising- The Brand Building Strategy 10009
78 The ill-effects of Globalization 10239
79 Brand Ferrari - The Dream Machine 13052
80 Retail Industry : Boon or Bane ? 12689
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20841
82 Premium Brands- Prestige, Value and Quality 20087
83 JustDial: The Information and Business Listings Directory 24136
84 Corporate branding vs Product branding 13428
85 Sales vs Marketing - Do They complement or compete ? 29101
86 Is Advertising an art of Lying ? 16022
87 Glocalization-The McD and KFC Way ? 12748
88 Breakthrough Products: Entering a New World 25349
89 4 P's of Management 56609
90 Walt Disney: A Magical Brand 16446
91 Evaluating Advertisement Campaigns: Analyzing Customers 10474
92 Brand Manchester United : A Theatre of Dreams 10522
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12190
94 10 Reasons Why Airline Industry is Unique ? 49149
95 Role of Brand Ambassadors in Recession 10326
96 Reverse Pricing - Getting it Right ! 11570
97 Copyright & Trademark violations: Rural Marketing Success ? 14785
98 Premium Niche Marketing: Small World and Big Business 15148
99 Surrogate Advertising: Softly promoting hard products 10288
100 TATA Nano : Khushiyon Ki Chaabi 14495
101 Royal Enfield Bullet - The Indian Cult Brand ! 19911
102 Do Brands have finite lives ? 20004
103 Why Twitter is so successful ? 19663
104 M.R.P: Setting your own price ? 10353
105 The New Age Marketing Warfare ! 12834
 
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