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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11391
44 A Strategic Perspective Of Kerala Tourism 27082
45 Opportunities In Online Marketing 10455
46 Challenges Of Digital Marketing 18786
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10830
48 Then & Now - A Coke Story 14513
49 What's This App - Whatsapp Success Story! 25388
50 Flying High: What Keeps Indigo Going 11571
51 Brand Activation: Bringing Spirit Of Brands To Life 16272
52 Indian Rural Market: The Next Big Thing 24124
53 Oreo – Milky’s Favourite Cookie Turns 100 10936
54 The Happy Birds: Success Story of Angry Birds 12211
55 Tata Motors JLR - The Success Story 14688
56 An Analysis On Lux Beauty Soap 40206
57 Latest Trend In Marketing Environment: Viral Marketing 10095
58 Impact Of The ZooZoo Commercials For Value Added Services 16720
59 What Can We Learn From Strategy Games 14050
60 The Reverse of Marketing=De-Marketing 17807
61 Is There A Better Way To Sell To Rural Market 12678
62 Why & How Marketers Target Kids 15770
63 Disruptive Innovation: Strategist’s Dilemma 11258
64 Entry Strategies For Automobile Companies In African Markets 13802
65 Park Avenue I.Q: New Name In The World Of Deodorants 16957
66 Flipkart.com - The Success Saga 22037
67 Pester Power: The Influential Kids 12187
68 Destination Branding- How does it Work 13358
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15170
70 Dirty Marketing- Fighting brands unethically 11634
71 Hero Honda Rebranding to Hero MotoCorp 14470
72 Standardize or Localize- A better way to lead markets 12002
73 Critical Success Factors for Devising Strategies for Airline Players 19444
74 Mom and Pop Stores Score Over Giant Supermarkets 11470
75 Regional Aspiration Marketing- A Step Further 10801
76 Value and benefit- The customer perspective 14276
77 Merchandising- The Brand Building Strategy 10125
78 The ill-effects of Globalization 10334
79 Brand Ferrari - The Dream Machine 13267
80 Retail Industry : Boon or Bane ? 12818
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21016
82 Premium Brands- Prestige, Value and Quality 20398
83 JustDial: The Information and Business Listings Directory 24440
84 Corporate branding vs Product branding 13540
85 Sales vs Marketing - Do They complement or compete ? 29317
86 Is Advertising an art of Lying ? 16163
87 Glocalization-The McD and KFC Way ? 12950
88 Breakthrough Products: Entering a New World 25547
89 4 P's of Management 56838
90 Walt Disney: A Magical Brand 16641
91 Evaluating Advertisement Campaigns: Analyzing Customers 10633
92 Brand Manchester United : A Theatre of Dreams 10675
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12303
94 10 Reasons Why Airline Industry is Unique ? 49435
95 Role of Brand Ambassadors in Recession 10537
96 Reverse Pricing - Getting it Right ! 11727
97 Copyright & Trademark violations: Rural Marketing Success ? 14926
98 Premium Niche Marketing: Small World and Big Business 15348
99 Surrogate Advertising: Softly promoting hard products 10402
100 TATA Nano : Khushiyon Ki Chaabi 14713
101 Royal Enfield Bullet - The Indian Cult Brand ! 20146
102 Do Brands have finite lives ? 20147
103 Why Twitter is so successful ? 19875
104 M.R.P: Setting your own price ? 10526
105 The New Age Marketing Warfare ! 12984
 
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