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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11440
44 A Strategic Perspective Of Kerala Tourism 27177
45 Opportunities In Online Marketing 10507
46 Challenges Of Digital Marketing 18911
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10911
48 Then & Now - A Coke Story 14593
49 What's This App - Whatsapp Success Story! 25448
50 Flying High: What Keeps Indigo Going 11666
51 Brand Activation: Bringing Spirit Of Brands To Life 16368
52 Indian Rural Market: The Next Big Thing 24195
53 Oreo – Milky’s Favourite Cookie Turns 100 11020
54 The Happy Birds: Success Story of Angry Birds 12342
55 Tata Motors JLR - The Success Story 14788
56 An Analysis On Lux Beauty Soap 40405
57 Latest Trend In Marketing Environment: Viral Marketing 10148
58 Impact Of The ZooZoo Commercials For Value Added Services 16818
59 What Can We Learn From Strategy Games 14108
60 The Reverse of Marketing=De-Marketing 17927
61 Is There A Better Way To Sell To Rural Market 12744
62 Why & How Marketers Target Kids 15889
63 Disruptive Innovation: Strategist’s Dilemma 11321
64 Entry Strategies For Automobile Companies In African Markets 13865
65 Park Avenue I.Q: New Name In The World Of Deodorants 17024
66 Flipkart.com - The Success Saga 22126
67 Pester Power: The Influential Kids 12265
68 Destination Branding- How does it Work 13417
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15258
70 Dirty Marketing- Fighting brands unethically 11723
71 Hero Honda Rebranding to Hero MotoCorp 14609
72 Standardize or Localize- A better way to lead markets 12066
73 Critical Success Factors for Devising Strategies for Airline Players 19550
74 Mom and Pop Stores Score Over Giant Supermarkets 11543
75 Regional Aspiration Marketing- A Step Further 10882
76 Value and benefit- The customer perspective 14342
77 Merchandising- The Brand Building Strategy 10190
78 The ill-effects of Globalization 10391
79 Brand Ferrari - The Dream Machine 13319
80 Retail Industry : Boon or Bane ? 12891
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21112
82 Premium Brands- Prestige, Value and Quality 20570
83 JustDial: The Information and Business Listings Directory 24607
84 Corporate branding vs Product branding 13612
85 Sales vs Marketing - Do They complement or compete ? 29442
86 Is Advertising an art of Lying ? 16237
87 Glocalization-The McD and KFC Way ? 13039
88 Breakthrough Products: Entering a New World 25630
89 4 P's of Management 56942
90 Walt Disney: A Magical Brand 16746
91 Evaluating Advertisement Campaigns: Analyzing Customers 10719
92 Brand Manchester United : A Theatre of Dreams 10757
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12382
94 10 Reasons Why Airline Industry is Unique ? 49547
95 Role of Brand Ambassadors in Recession 10600
96 Reverse Pricing - Getting it Right ! 11820
97 Copyright & Trademark violations: Rural Marketing Success ? 15005
98 Premium Niche Marketing: Small World and Big Business 15449
99 Surrogate Advertising: Softly promoting hard products 10463
100 TATA Nano : Khushiyon Ki Chaabi 14800
101 Royal Enfield Bullet - The Indian Cult Brand ! 20262
102 Do Brands have finite lives ? 20216
103 Why Twitter is so successful ? 19924
104 M.R.P: Setting your own price ? 10616
105 The New Age Marketing Warfare ! 13047
 
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