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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11261
44 A Strategic Perspective Of Kerala Tourism 26981
45 Opportunities In Online Marketing 10413
46 Challenges Of Digital Marketing 18702
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10773
48 Then & Now - A Coke Story 14442
49 What's This App - Whatsapp Success Story! 25341
50 Flying High: What Keeps Indigo Going 11490
51 Brand Activation: Bringing Spirit Of Brands To Life 16203
52 Indian Rural Market: The Next Big Thing 24076
53 Oreo – Milky’s Favourite Cookie Turns 100 10865
54 The Happy Birds: Success Story of Angry Birds 12035
55 Tata Motors JLR - The Success Story 14607
56 An Analysis On Lux Beauty Soap 40025
57 Latest Trend In Marketing Environment: Viral Marketing 10043
58 Impact Of The ZooZoo Commercials For Value Added Services 16616
59 What Can We Learn From Strategy Games 14014
60 The Reverse of Marketing=De-Marketing 17647
61 Is There A Better Way To Sell To Rural Market 12530
62 Why & How Marketers Target Kids 15668
63 Disruptive Innovation: Strategist’s Dilemma 11115
64 Entry Strategies For Automobile Companies In African Markets 13760
65 Park Avenue I.Q: New Name In The World Of Deodorants 16902
66 Flipkart.com - The Success Saga 21963
67 Pester Power: The Influential Kids 12123
68 Destination Branding- How does it Work 13303
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15101
70 Dirty Marketing- Fighting brands unethically 11561
71 Hero Honda Rebranding to Hero MotoCorp 14376
72 Standardize or Localize- A better way to lead markets 11863
73 Critical Success Factors for Devising Strategies for Airline Players 19289
74 Mom and Pop Stores Score Over Giant Supermarkets 11410
75 Regional Aspiration Marketing- A Step Further 10733
76 Value and benefit- The customer perspective 14234
77 Merchandising- The Brand Building Strategy 10087
78 The ill-effects of Globalization 10298
79 Brand Ferrari - The Dream Machine 13125
80 Retail Industry : Boon or Bane ? 12762
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20942
82 Premium Brands- Prestige, Value and Quality 20272
83 JustDial: The Information and Business Listings Directory 24302
84 Corporate branding vs Product branding 13491
85 Sales vs Marketing - Do They complement or compete ? 29229
86 Is Advertising an art of Lying ? 16105
87 Glocalization-The McD and KFC Way ? 12871
88 Breakthrough Products: Entering a New World 25476
89 4 P's of Management 56739
90 Walt Disney: A Magical Brand 16557
91 Evaluating Advertisement Campaigns: Analyzing Customers 10562
92 Brand Manchester United : A Theatre of Dreams 10614
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12256
94 10 Reasons Why Airline Industry is Unique ? 49268
95 Role of Brand Ambassadors in Recession 10396
96 Reverse Pricing - Getting it Right ! 11664
97 Copyright & Trademark violations: Rural Marketing Success ? 14874
98 Premium Niche Marketing: Small World and Big Business 15267
99 Surrogate Advertising: Softly promoting hard products 10356
100 TATA Nano : Khushiyon Ki Chaabi 14623
101 Royal Enfield Bullet - The Indian Cult Brand ! 20058
102 Do Brands have finite lives ? 20090
103 Why Twitter is so successful ? 19739
104 M.R.P: Setting your own price ? 10462
105 The New Age Marketing Warfare ! 12926
 
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