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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11439
44 A Strategic Perspective Of Kerala Tourism 27175
45 Opportunities In Online Marketing 10504
46 Challenges Of Digital Marketing 18910
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10908
48 Then & Now - A Coke Story 14593
49 What's This App - Whatsapp Success Story! 25446
50 Flying High: What Keeps Indigo Going 11659
51 Brand Activation: Bringing Spirit Of Brands To Life 16367
52 Indian Rural Market: The Next Big Thing 24193
53 Oreo – Milky’s Favourite Cookie Turns 100 11016
54 The Happy Birds: Success Story of Angry Birds 12339
55 Tata Motors JLR - The Success Story 14783
56 An Analysis On Lux Beauty Soap 40399
57 Latest Trend In Marketing Environment: Viral Marketing 10146
58 Impact Of The ZooZoo Commercials For Value Added Services 16816
59 What Can We Learn From Strategy Games 14107
60 The Reverse of Marketing=De-Marketing 17921
61 Is There A Better Way To Sell To Rural Market 12743
62 Why & How Marketers Target Kids 15885
63 Disruptive Innovation: Strategist’s Dilemma 11319
64 Entry Strategies For Automobile Companies In African Markets 13863
65 Park Avenue I.Q: New Name In The World Of Deodorants 17021
66 Flipkart.com - The Success Saga 22121
67 Pester Power: The Influential Kids 12263
68 Destination Branding- How does it Work 13416
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15253
70 Dirty Marketing- Fighting brands unethically 11719
71 Hero Honda Rebranding to Hero MotoCorp 14605
72 Standardize or Localize- A better way to lead markets 12065
73 Critical Success Factors for Devising Strategies for Airline Players 19546
74 Mom and Pop Stores Score Over Giant Supermarkets 11541
75 Regional Aspiration Marketing- A Step Further 10878
76 Value and benefit- The customer perspective 14339
77 Merchandising- The Brand Building Strategy 10187
78 The ill-effects of Globalization 10391
79 Brand Ferrari - The Dream Machine 13317
80 Retail Industry : Boon or Bane ? 12888
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21110
82 Premium Brands- Prestige, Value and Quality 20562
83 JustDial: The Information and Business Listings Directory 24604
84 Corporate branding vs Product branding 13610
85 Sales vs Marketing - Do They complement or compete ? 29436
86 Is Advertising an art of Lying ? 16236
87 Glocalization-The McD and KFC Way ? 13039
88 Breakthrough Products: Entering a New World 25626
89 4 P's of Management 56939
90 Walt Disney: A Magical Brand 16742
91 Evaluating Advertisement Campaigns: Analyzing Customers 10714
92 Brand Manchester United : A Theatre of Dreams 10755
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12380
94 10 Reasons Why Airline Industry is Unique ? 49544
95 Role of Brand Ambassadors in Recession 10596
96 Reverse Pricing - Getting it Right ! 11817
97 Copyright & Trademark violations: Rural Marketing Success ? 15004
98 Premium Niche Marketing: Small World and Big Business 15446
99 Surrogate Advertising: Softly promoting hard products 10462
100 TATA Nano : Khushiyon Ki Chaabi 14798
101 Royal Enfield Bullet - The Indian Cult Brand ! 20259
102 Do Brands have finite lives ? 20215
103 Why Twitter is so successful ? 19924
104 M.R.P: Setting your own price ? 10614
105 The New Age Marketing Warfare ! 13046
 
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