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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11265
44 A Strategic Perspective Of Kerala Tourism 26988
45 Opportunities In Online Marketing 10418
46 Challenges Of Digital Marketing 18710
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10781
48 Then & Now - A Coke Story 14451
49 What's This App - Whatsapp Success Story! 25344
50 Flying High: What Keeps Indigo Going 11501
51 Brand Activation: Bringing Spirit Of Brands To Life 16212
52 Indian Rural Market: The Next Big Thing 24081
53 Oreo – Milky’s Favourite Cookie Turns 100 10872
54 The Happy Birds: Success Story of Angry Birds 12043
55 Tata Motors JLR - The Success Story 14613
56 An Analysis On Lux Beauty Soap 40050
57 Latest Trend In Marketing Environment: Viral Marketing 10047
58 Impact Of The ZooZoo Commercials For Value Added Services 16625
59 What Can We Learn From Strategy Games 14016
60 The Reverse of Marketing=De-Marketing 17655
61 Is There A Better Way To Sell To Rural Market 12534
62 Why & How Marketers Target Kids 15683
63 Disruptive Innovation: Strategist’s Dilemma 11134
64 Entry Strategies For Automobile Companies In African Markets 13764
65 Park Avenue I.Q: New Name In The World Of Deodorants 16906
66 Flipkart.com - The Success Saga 21971
67 Pester Power: The Influential Kids 12132
68 Destination Branding- How does it Work 13311
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15107
70 Dirty Marketing- Fighting brands unethically 11566
71 Hero Honda Rebranding to Hero MotoCorp 14384
72 Standardize or Localize- A better way to lead markets 11868
73 Critical Success Factors for Devising Strategies for Airline Players 19298
74 Mom and Pop Stores Score Over Giant Supermarkets 11417
75 Regional Aspiration Marketing- A Step Further 10740
76 Value and benefit- The customer perspective 14239
77 Merchandising- The Brand Building Strategy 10090
78 The ill-effects of Globalization 10304
79 Brand Ferrari - The Dream Machine 13133
80 Retail Industry : Boon or Bane ? 12768
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20950
82 Premium Brands- Prestige, Value and Quality 20282
83 JustDial: The Information and Business Listings Directory 24313
84 Corporate branding vs Product branding 13493
85 Sales vs Marketing - Do They complement or compete ? 29237
86 Is Advertising an art of Lying ? 16114
87 Glocalization-The McD and KFC Way ? 12879
88 Breakthrough Products: Entering a New World 25482
89 4 P's of Management 56745
90 Walt Disney: A Magical Brand 16569
91 Evaluating Advertisement Campaigns: Analyzing Customers 10569
92 Brand Manchester United : A Theatre of Dreams 10619
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12259
94 10 Reasons Why Airline Industry is Unique ? 49276
95 Role of Brand Ambassadors in Recession 10400
96 Reverse Pricing - Getting it Right ! 11671
97 Copyright & Trademark violations: Rural Marketing Success ? 14876
98 Premium Niche Marketing: Small World and Big Business 15274
99 Surrogate Advertising: Softly promoting hard products 10359
100 TATA Nano : Khushiyon Ki Chaabi 14630
101 Royal Enfield Bullet - The Indian Cult Brand ! 20064
102 Do Brands have finite lives ? 20099
103 Why Twitter is so successful ? 19744
104 M.R.P: Setting your own price ? 10468
105 The New Age Marketing Warfare ! 12928
 
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