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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11257
44 A Strategic Perspective Of Kerala Tourism 26973
45 Opportunities In Online Marketing 10407
46 Challenges Of Digital Marketing 18692
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10767
48 Then & Now - A Coke Story 14430
49 What's This App - Whatsapp Success Story! 25335
50 Flying High: What Keeps Indigo Going 11480
51 Brand Activation: Bringing Spirit Of Brands To Life 16191
52 Indian Rural Market: The Next Big Thing 24071
53 Oreo – Milky’s Favourite Cookie Turns 100 10856
54 The Happy Birds: Success Story of Angry Birds 12024
55 Tata Motors JLR - The Success Story 14591
56 An Analysis On Lux Beauty Soap 39997
57 Latest Trend In Marketing Environment: Viral Marketing 10033
58 Impact Of The ZooZoo Commercials For Value Added Services 16605
59 What Can We Learn From Strategy Games 14008
60 The Reverse of Marketing=De-Marketing 17637
61 Is There A Better Way To Sell To Rural Market 12524
62 Why & How Marketers Target Kids 15657
63 Disruptive Innovation: Strategist’s Dilemma 11096
64 Entry Strategies For Automobile Companies In African Markets 13753
65 Park Avenue I.Q: New Name In The World Of Deodorants 16898
66 Flipkart.com - The Success Saga 21951
67 Pester Power: The Influential Kids 12119
68 Destination Branding- How does it Work 13297
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15094
70 Dirty Marketing- Fighting brands unethically 11553
71 Hero Honda Rebranding to Hero MotoCorp 14361
72 Standardize or Localize- A better way to lead markets 11855
73 Critical Success Factors for Devising Strategies for Airline Players 19280
74 Mom and Pop Stores Score Over Giant Supermarkets 11403
75 Regional Aspiration Marketing- A Step Further 10724
76 Value and benefit- The customer perspective 14230
77 Merchandising- The Brand Building Strategy 10083
78 The ill-effects of Globalization 10292
79 Brand Ferrari - The Dream Machine 13119
80 Retail Industry : Boon or Bane ? 12754
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20937
82 Premium Brands- Prestige, Value and Quality 20254
83 JustDial: The Information and Business Listings Directory 24284
84 Corporate branding vs Product branding 13485
85 Sales vs Marketing - Do They complement or compete ? 29213
86 Is Advertising an art of Lying ? 16094
87 Glocalization-The McD and KFC Way ? 12864
88 Breakthrough Products: Entering a New World 25465
89 4 P's of Management 56730
90 Walt Disney: A Magical Brand 16549
91 Evaluating Advertisement Campaigns: Analyzing Customers 10556
92 Brand Manchester United : A Theatre of Dreams 10607
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12251
94 10 Reasons Why Airline Industry is Unique ? 49255
95 Role of Brand Ambassadors in Recession 10392
96 Reverse Pricing - Getting it Right ! 11656
97 Copyright & Trademark violations: Rural Marketing Success ? 14869
98 Premium Niche Marketing: Small World and Big Business 15258
99 Surrogate Advertising: Softly promoting hard products 10347
100 TATA Nano : Khushiyon Ki Chaabi 14612
101 Royal Enfield Bullet - The Indian Cult Brand ! 20045
102 Do Brands have finite lives ? 20080
103 Why Twitter is so successful ? 19730
104 M.R.P: Setting your own price ? 10452
105 The New Age Marketing Warfare ! 12914
 
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