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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11184
44 A Strategic Perspective Of Kerala Tourism 26790
45 Opportunities In Online Marketing 10312
46 Challenges Of Digital Marketing 18509
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10640
48 Then & Now - A Coke Story 14290
49 What's This App - Whatsapp Success Story! 25227
50 Flying High: What Keeps Indigo Going 11270
51 Brand Activation: Bringing Spirit Of Brands To Life 16051
52 Indian Rural Market: The Next Big Thing 23963
53 Oreo – Milky’s Favourite Cookie Turns 100 10723
54 The Happy Birds: Success Story of Angry Birds 11830
55 Tata Motors JLR - The Success Story 14426
56 An Analysis On Lux Beauty Soap 39698
57 Latest Trend In Marketing Environment: Viral Marketing 9925
58 Impact Of The ZooZoo Commercials For Value Added Services 16387
59 What Can We Learn From Strategy Games 13903
60 The Reverse of Marketing=De-Marketing 17426
61 Is There A Better Way To Sell To Rural Market 12412
62 Why & How Marketers Target Kids 15430
63 Disruptive Innovation: Strategist’s Dilemma 10880
64 Entry Strategies For Automobile Companies In African Markets 13627
65 Park Avenue I.Q: New Name In The World Of Deodorants 16754
66 Flipkart.com - The Success Saga 21748
67 Pester Power: The Influential Kids 11986
68 Destination Branding- How does it Work 13203
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14909
70 Dirty Marketing- Fighting brands unethically 11368
71 Hero Honda Rebranding to Hero MotoCorp 14138
72 Standardize or Localize- A better way to lead markets 11763
73 Critical Success Factors for Devising Strategies for Airline Players 19101
74 Mom and Pop Stores Score Over Giant Supermarkets 11237
75 Regional Aspiration Marketing- A Step Further 10596
76 Value and benefit- The customer perspective 14138
77 Merchandising- The Brand Building Strategy 9970
78 The ill-effects of Globalization 10207
79 Brand Ferrari - The Dream Machine 13006
80 Retail Industry : Boon or Bane ? 12640
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20769
82 Premium Brands- Prestige, Value and Quality 19965
83 JustDial: The Information and Business Listings Directory 24063
84 Corporate branding vs Product branding 13389
85 Sales vs Marketing - Do They complement or compete ? 29022
86 Is Advertising an art of Lying ? 15985
87 Glocalization-The McD and KFC Way ? 12666
88 Breakthrough Products: Entering a New World 25275
89 4 P's of Management 56519
90 Walt Disney: A Magical Brand 16370
91 Evaluating Advertisement Campaigns: Analyzing Customers 10430
92 Brand Manchester United : A Theatre of Dreams 10471
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12153
94 10 Reasons Why Airline Industry is Unique ? 49063
95 Role of Brand Ambassadors in Recession 10287
96 Reverse Pricing - Getting it Right ! 11522
97 Copyright & Trademark violations: Rural Marketing Success ? 14749
98 Premium Niche Marketing: Small World and Big Business 15079
99 Surrogate Advertising: Softly promoting hard products 10250
100 TATA Nano : Khushiyon Ki Chaabi 14409
101 Royal Enfield Bullet - The Indian Cult Brand ! 19838
102 Do Brands have finite lives ? 19940
103 Why Twitter is so successful ? 19613
104 M.R.P: Setting your own price ? 10287
105 The New Age Marketing Warfare ! 12769
 
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