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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11255
44 A Strategic Perspective Of Kerala Tourism 26966
45 Opportunities In Online Marketing 10404
46 Challenges Of Digital Marketing 18688
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10765
48 Then & Now - A Coke Story 14427
49 What's This App - Whatsapp Success Story! 25334
50 Flying High: What Keeps Indigo Going 11475
51 Brand Activation: Bringing Spirit Of Brands To Life 16188
52 Indian Rural Market: The Next Big Thing 24068
53 Oreo – Milky’s Favourite Cookie Turns 100 10853
54 The Happy Birds: Success Story of Angry Birds 12021
55 Tata Motors JLR - The Success Story 14589
56 An Analysis On Lux Beauty Soap 39985
57 Latest Trend In Marketing Environment: Viral Marketing 10030
58 Impact Of The ZooZoo Commercials For Value Added Services 16600
59 What Can We Learn From Strategy Games 14004
60 The Reverse of Marketing=De-Marketing 17635
61 Is There A Better Way To Sell To Rural Market 12520
62 Why & How Marketers Target Kids 15652
63 Disruptive Innovation: Strategist’s Dilemma 11087
64 Entry Strategies For Automobile Companies In African Markets 13752
65 Park Avenue I.Q: New Name In The World Of Deodorants 16896
66 Flipkart.com - The Success Saga 21950
67 Pester Power: The Influential Kids 12117
68 Destination Branding- How does it Work 13296
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15090
70 Dirty Marketing- Fighting brands unethically 11548
71 Hero Honda Rebranding to Hero MotoCorp 14354
72 Standardize or Localize- A better way to lead markets 11855
73 Critical Success Factors for Devising Strategies for Airline Players 19273
74 Mom and Pop Stores Score Over Giant Supermarkets 11399
75 Regional Aspiration Marketing- A Step Further 10722
76 Value and benefit- The customer perspective 14228
77 Merchandising- The Brand Building Strategy 10082
78 The ill-effects of Globalization 10291
79 Brand Ferrari - The Dream Machine 13117
80 Retail Industry : Boon or Bane ? 12753
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20931
82 Premium Brands- Prestige, Value and Quality 20246
83 JustDial: The Information and Business Listings Directory 24278
84 Corporate branding vs Product branding 13483
85 Sales vs Marketing - Do They complement or compete ? 29212
86 Is Advertising an art of Lying ? 16093
87 Glocalization-The McD and KFC Way ? 12859
88 Breakthrough Products: Entering a New World 25462
89 4 P's of Management 56727
90 Walt Disney: A Magical Brand 16544
91 Evaluating Advertisement Campaigns: Analyzing Customers 10553
92 Brand Manchester United : A Theatre of Dreams 10605
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12250
94 10 Reasons Why Airline Industry is Unique ? 49251
95 Role of Brand Ambassadors in Recession 10390
96 Reverse Pricing - Getting it Right ! 11652
97 Copyright & Trademark violations: Rural Marketing Success ? 14864
98 Premium Niche Marketing: Small World and Big Business 15253
99 Surrogate Advertising: Softly promoting hard products 10344
100 TATA Nano : Khushiyon Ki Chaabi 14606
101 Royal Enfield Bullet - The Indian Cult Brand ! 20043
102 Do Brands have finite lives ? 20078
103 Why Twitter is so successful ? 19730
104 M.R.P: Setting your own price ? 10450
105 The New Age Marketing Warfare ! 12908
 
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