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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11268
44 A Strategic Perspective Of Kerala Tourism 27000
45 Opportunities In Online Marketing 10422
46 Challenges Of Digital Marketing 18719
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10787
48 Then & Now - A Coke Story 14459
49 What's This App - Whatsapp Success Story! 25345
50 Flying High: What Keeps Indigo Going 11509
51 Brand Activation: Bringing Spirit Of Brands To Life 16222
52 Indian Rural Market: The Next Big Thing 24087
53 Oreo – Milky’s Favourite Cookie Turns 100 10878
54 The Happy Birds: Success Story of Angry Birds 12053
55 Tata Motors JLR - The Success Story 14622
56 An Analysis On Lux Beauty Soap 40074
57 Latest Trend In Marketing Environment: Viral Marketing 10053
58 Impact Of The ZooZoo Commercials For Value Added Services 16636
59 What Can We Learn From Strategy Games 14019
60 The Reverse of Marketing=De-Marketing 17664
61 Is There A Better Way To Sell To Rural Market 12537
62 Why & How Marketers Target Kids 15692
63 Disruptive Innovation: Strategist’s Dilemma 11151
64 Entry Strategies For Automobile Companies In African Markets 13769
65 Park Avenue I.Q: New Name In The World Of Deodorants 16913
66 Flipkart.com - The Success Saga 21980
67 Pester Power: The Influential Kids 12139
68 Destination Branding- How does it Work 13318
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15112
70 Dirty Marketing- Fighting brands unethically 11574
71 Hero Honda Rebranding to Hero MotoCorp 14393
72 Standardize or Localize- A better way to lead markets 11872
73 Critical Success Factors for Devising Strategies for Airline Players 19304
74 Mom and Pop Stores Score Over Giant Supermarkets 11423
75 Regional Aspiration Marketing- A Step Further 10749
76 Value and benefit- The customer perspective 14244
77 Merchandising- The Brand Building Strategy 10095
78 The ill-effects of Globalization 10308
79 Brand Ferrari - The Dream Machine 13138
80 Retail Industry : Boon or Bane ? 12773
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20957
82 Premium Brands- Prestige, Value and Quality 20299
83 JustDial: The Information and Business Listings Directory 24328
84 Corporate branding vs Product branding 13501
85 Sales vs Marketing - Do They complement or compete ? 29247
86 Is Advertising an art of Lying ? 16119
87 Glocalization-The McD and KFC Way ? 12888
88 Breakthrough Products: Entering a New World 25489
89 4 P's of Management 56756
90 Walt Disney: A Magical Brand 16579
91 Evaluating Advertisement Campaigns: Analyzing Customers 10575
92 Brand Manchester United : A Theatre of Dreams 10626
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12264
94 10 Reasons Why Airline Industry is Unique ? 49283
95 Role of Brand Ambassadors in Recession 10405
96 Reverse Pricing - Getting it Right ! 11676
97 Copyright & Trademark violations: Rural Marketing Success ? 14881
98 Premium Niche Marketing: Small World and Big Business 15278
99 Surrogate Advertising: Softly promoting hard products 10363
100 TATA Nano : Khushiyon Ki Chaabi 14639
101 Royal Enfield Bullet - The Indian Cult Brand ! 20077
102 Do Brands have finite lives ? 20099
103 Why Twitter is so successful ? 19750
104 M.R.P: Setting your own price ? 10472
105 The New Age Marketing Warfare ! 12938
 
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