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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11419
44 A Strategic Perspective Of Kerala Tourism 27141
45 Opportunities In Online Marketing 10486
46 Challenges Of Digital Marketing 18863
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10878
48 Then & Now - A Coke Story 14565
49 What's This App - Whatsapp Success Story! 25420
50 Flying High: What Keeps Indigo Going 11624
51 Brand Activation: Bringing Spirit Of Brands To Life 16337
52 Indian Rural Market: The Next Big Thing 24164
53 Oreo – Milky’s Favourite Cookie Turns 100 10985
54 The Happy Birds: Success Story of Angry Birds 12294
55 Tata Motors JLR - The Success Story 14748
56 An Analysis On Lux Beauty Soap 40343
57 Latest Trend In Marketing Environment: Viral Marketing 10126
58 Impact Of The ZooZoo Commercials For Value Added Services 16780
59 What Can We Learn From Strategy Games 14085
60 The Reverse of Marketing=De-Marketing 17876
61 Is There A Better Way To Sell To Rural Market 12723
62 Why & How Marketers Target Kids 15842
63 Disruptive Innovation: Strategist’s Dilemma 11295
64 Entry Strategies For Automobile Companies In African Markets 13839
65 Park Avenue I.Q: New Name In The World Of Deodorants 16997
66 Flipkart.com - The Success Saga 22087
67 Pester Power: The Influential Kids 12236
68 Destination Branding- How does it Work 13394
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15222
70 Dirty Marketing- Fighting brands unethically 11687
71 Hero Honda Rebranding to Hero MotoCorp 14555
72 Standardize or Localize- A better way to lead markets 12041
73 Critical Success Factors for Devising Strategies for Airline Players 19507
74 Mom and Pop Stores Score Over Giant Supermarkets 11513
75 Regional Aspiration Marketing- A Step Further 10846
76 Value and benefit- The customer perspective 14319
77 Merchandising- The Brand Building Strategy 10159
78 The ill-effects of Globalization 10371
79 Brand Ferrari - The Dream Machine 13294
80 Retail Industry : Boon or Bane ? 12864
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21069
82 Premium Brands- Prestige, Value and Quality 20500
83 JustDial: The Information and Business Listings Directory 24535
84 Corporate branding vs Product branding 13583
85 Sales vs Marketing - Do They complement or compete ? 29397
86 Is Advertising an art of Lying ? 16213
87 Glocalization-The McD and KFC Way ? 13006
88 Breakthrough Products: Entering a New World 25593
89 4 P's of Management 56908
90 Walt Disney: A Magical Brand 16702
91 Evaluating Advertisement Campaigns: Analyzing Customers 10684
92 Brand Manchester United : A Theatre of Dreams 10725
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12355
94 10 Reasons Why Airline Industry is Unique ? 49502
95 Role of Brand Ambassadors in Recession 10575
96 Reverse Pricing - Getting it Right ! 11774
97 Copyright & Trademark violations: Rural Marketing Success ? 14974
98 Premium Niche Marketing: Small World and Big Business 15410
99 Surrogate Advertising: Softly promoting hard products 10442
100 TATA Nano : Khushiyon Ki Chaabi 14769
101 Royal Enfield Bullet - The Indian Cult Brand ! 20217
102 Do Brands have finite lives ? 20186
103 Why Twitter is so successful ? 19909
104 M.R.P: Setting your own price ? 10583
105 The New Age Marketing Warfare ! 13026
 
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