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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11252
44 A Strategic Perspective Of Kerala Tourism 26954
45 Opportunities In Online Marketing 10396
46 Challenges Of Digital Marketing 18676
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10755
48 Then & Now - A Coke Story 14420
49 What's This App - Whatsapp Success Story! 25331
50 Flying High: What Keeps Indigo Going 11465
51 Brand Activation: Bringing Spirit Of Brands To Life 16178
52 Indian Rural Market: The Next Big Thing 24058
53 Oreo – Milky’s Favourite Cookie Turns 100 10846
54 The Happy Birds: Success Story of Angry Birds 12009
55 Tata Motors JLR - The Success Story 14579
56 An Analysis On Lux Beauty Soap 39960
57 Latest Trend In Marketing Environment: Viral Marketing 10021
58 Impact Of The ZooZoo Commercials For Value Added Services 16585
59 What Can We Learn From Strategy Games 13997
60 The Reverse of Marketing=De-Marketing 17622
61 Is There A Better Way To Sell To Rural Market 12508
62 Why & How Marketers Target Kids 15635
63 Disruptive Innovation: Strategist’s Dilemma 11073
64 Entry Strategies For Automobile Companies In African Markets 13743
65 Park Avenue I.Q: New Name In The World Of Deodorants 16886
66 Flipkart.com - The Success Saga 21934
67 Pester Power: The Influential Kids 12109
68 Destination Branding- How does it Work 13289
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15078
70 Dirty Marketing- Fighting brands unethically 11537
71 Hero Honda Rebranding to Hero MotoCorp 14342
72 Standardize or Localize- A better way to lead markets 11848
73 Critical Success Factors for Devising Strategies for Airline Players 19264
74 Mom and Pop Stores Score Over Giant Supermarkets 11389
75 Regional Aspiration Marketing- A Step Further 10711
76 Value and benefit- The customer perspective 14221
77 Merchandising- The Brand Building Strategy 10071
78 The ill-effects of Globalization 10283
79 Brand Ferrari - The Dream Machine 13110
80 Retail Industry : Boon or Bane ? 12748
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20919
82 Premium Brands- Prestige, Value and Quality 20226
83 JustDial: The Information and Business Listings Directory 24260
84 Corporate branding vs Product branding 13478
85 Sales vs Marketing - Do They complement or compete ? 29196
86 Is Advertising an art of Lying ? 16085
87 Glocalization-The McD and KFC Way ? 12846
88 Breakthrough Products: Entering a New World 25450
89 4 P's of Management 56712
90 Walt Disney: A Magical Brand 16534
91 Evaluating Advertisement Campaigns: Analyzing Customers 10542
92 Brand Manchester United : A Theatre of Dreams 10595
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12243
94 10 Reasons Why Airline Industry is Unique ? 49241
95 Role of Brand Ambassadors in Recession 10384
96 Reverse Pricing - Getting it Right ! 11642
97 Copyright & Trademark violations: Rural Marketing Success ? 14854
98 Premium Niche Marketing: Small World and Big Business 15243
99 Surrogate Advertising: Softly promoting hard products 10335
100 TATA Nano : Khushiyon Ki Chaabi 14597
101 Royal Enfield Bullet - The Indian Cult Brand ! 20030
102 Do Brands have finite lives ? 20070
103 Why Twitter is so successful ? 19723
104 M.R.P: Setting your own price ? 10443
105 The New Age Marketing Warfare ! 12902
 
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