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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11268
44 A Strategic Perspective Of Kerala Tourism 26996
45 Opportunities In Online Marketing 10421
46 Challenges Of Digital Marketing 18715
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10784
48 Then & Now - A Coke Story 14456
49 What's This App - Whatsapp Success Story! 25345
50 Flying High: What Keeps Indigo Going 11505
51 Brand Activation: Bringing Spirit Of Brands To Life 16215
52 Indian Rural Market: The Next Big Thing 24084
53 Oreo – Milky’s Favourite Cookie Turns 100 10876
54 The Happy Birds: Success Story of Angry Birds 12048
55 Tata Motors JLR - The Success Story 14618
56 An Analysis On Lux Beauty Soap 40063
57 Latest Trend In Marketing Environment: Viral Marketing 10051
58 Impact Of The ZooZoo Commercials For Value Added Services 16631
59 What Can We Learn From Strategy Games 14017
60 The Reverse of Marketing=De-Marketing 17659
61 Is There A Better Way To Sell To Rural Market 12535
62 Why & How Marketers Target Kids 15689
63 Disruptive Innovation: Strategist’s Dilemma 11146
64 Entry Strategies For Automobile Companies In African Markets 13768
65 Park Avenue I.Q: New Name In The World Of Deodorants 16908
66 Flipkart.com - The Success Saga 21975
67 Pester Power: The Influential Kids 12135
68 Destination Branding- How does it Work 13314
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15110
70 Dirty Marketing- Fighting brands unethically 11570
71 Hero Honda Rebranding to Hero MotoCorp 14388
72 Standardize or Localize- A better way to lead markets 11870
73 Critical Success Factors for Devising Strategies for Airline Players 19303
74 Mom and Pop Stores Score Over Giant Supermarkets 11421
75 Regional Aspiration Marketing- A Step Further 10746
76 Value and benefit- The customer perspective 14241
77 Merchandising- The Brand Building Strategy 10094
78 The ill-effects of Globalization 10306
79 Brand Ferrari - The Dream Machine 13135
80 Retail Industry : Boon or Bane ? 12771
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20953
82 Premium Brands- Prestige, Value and Quality 20291
83 JustDial: The Information and Business Listings Directory 24321
84 Corporate branding vs Product branding 13497
85 Sales vs Marketing - Do They complement or compete ? 29242
86 Is Advertising an art of Lying ? 16117
87 Glocalization-The McD and KFC Way ? 12883
88 Breakthrough Products: Entering a New World 25486
89 4 P's of Management 56753
90 Walt Disney: A Magical Brand 16575
91 Evaluating Advertisement Campaigns: Analyzing Customers 10572
92 Brand Manchester United : A Theatre of Dreams 10621
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12262
94 10 Reasons Why Airline Industry is Unique ? 49280
95 Role of Brand Ambassadors in Recession 10403
96 Reverse Pricing - Getting it Right ! 11672
97 Copyright & Trademark violations: Rural Marketing Success ? 14877
98 Premium Niche Marketing: Small World and Big Business 15277
99 Surrogate Advertising: Softly promoting hard products 10361
100 TATA Nano : Khushiyon Ki Chaabi 14637
101 Royal Enfield Bullet - The Indian Cult Brand ! 20071
102 Do Brands have finite lives ? 20099
103 Why Twitter is so successful ? 19747
104 M.R.P: Setting your own price ? 10470
105 The New Age Marketing Warfare ! 12933
 
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