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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 9922
44 A Strategic Perspective Of Kerala Tourism 24735
45 Opportunities In Online Marketing 8961
46 Challenges Of Digital Marketing 16608
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9416
48 Then & Now - A Coke Story 12474
49 What's This App - Whatsapp Success Story! 23634
50 Flying High: What Keeps Indigo Going 9298
51 Brand Activation: Bringing Spirit Of Brands To Life 14497
52 Indian Rural Market: The Next Big Thing 22441
53 Oreo – Milky’s Favourite Cookie Turns 100 9163
54 The Happy Birds: Success Story of Angry Birds 9923
55 Tata Motors JLR - The Success Story 12686
56 An Analysis On Lux Beauty Soap 37072
57 Latest Trend In Marketing Environment: Viral Marketing 8633
58 Impact Of The ZooZoo Commercials For Value Added Services 14431
59 What Can We Learn From Strategy Games 12601
60 The Reverse of Marketing=De-Marketing 15396
61 Is There A Better Way To Sell To Rural Market 11063
62 Why & How Marketers Target Kids 13364
63 Disruptive Innovation: Strategist’s Dilemma 9379
64 Entry Strategies For Automobile Companies In African Markets 12049
65 Park Avenue I.Q: New Name In The World Of Deodorants 14982
66 Flipkart.com - The Success Saga 19924
67 Pester Power: The Influential Kids 10365
68 Destination Branding- How does it Work 11743
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12817
70 Dirty Marketing- Fighting brands unethically 9549
71 Hero Honda Rebranding to Hero MotoCorp 12038
72 Standardize or Localize- A better way to lead markets 10440
73 Critical Success Factors for Devising Strategies for Airline Players 17251
74 Mom and Pop Stores Score Over Giant Supermarkets 9532
75 Regional Aspiration Marketing- A Step Further 9139
76 Value and benefit- The customer perspective 12711
77 Merchandising- The Brand Building Strategy 8565
78 The ill-effects of Globalization 8935
79 Brand Ferrari - The Dream Machine 11340
80 Retail Industry : Boon or Bane ? 11296
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18935
82 Premium Brands- Prestige, Value and Quality 17197
83 JustDial: The Information and Business Listings Directory 21292
84 Corporate branding vs Product branding 11986
85 Sales vs Marketing - Do They complement or compete ? 27014
86 Is Advertising an art of Lying ? 14310
87 Glocalization-The McD and KFC Way ? 10647
88 Breakthrough Products: Entering a New World 23315
89 4 P's of Management 52944
90 Walt Disney: A Magical Brand 14238
91 Evaluating Advertisement Campaigns: Analyzing Customers 8885
92 Brand Manchester United : A Theatre of Dreams 8794
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10728
94 10 Reasons Why Airline Industry is Unique ? 46890
95 Role of Brand Ambassadors in Recession 8759
96 Reverse Pricing - Getting it Right ! 9704
97 Copyright & Trademark violations: Rural Marketing Success ? 13174
98 Premium Niche Marketing: Small World and Big Business 13087
99 Surrogate Advertising: Softly promoting hard products 8834
100 TATA Nano : Khushiyon Ki Chaabi 12218
101 Royal Enfield Bullet - The Indian Cult Brand ! 18262
102 Do Brands have finite lives ? 18713
103 Why Twitter is so successful ? 18647
104 M.R.P: Setting your own price ? 8945
105 The New Age Marketing Warfare ! 11727
 
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