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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 11475
44 A Strategic Perspective Of Kerala Tourism 27234
45 Opportunities In Online Marketing 10546
46 Challenges Of Digital Marketing 18997
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10963
48 Then & Now - A Coke Story 14644
49 What's This App - Whatsapp Success Story! 25483
50 Flying High: What Keeps Indigo Going 11730
51 Brand Activation: Bringing Spirit Of Brands To Life 16413
52 Indian Rural Market: The Next Big Thing 24230
53 Oreo – Milky’s Favourite Cookie Turns 100 11070
54 The Happy Birds: Success Story of Angry Birds 12407
55 Tata Motors JLR - The Success Story 14844
56 An Analysis On Lux Beauty Soap 40501
57 Latest Trend In Marketing Environment: Viral Marketing 10189
58 Impact Of The ZooZoo Commercials For Value Added Services 16878
59 What Can We Learn From Strategy Games 14143
60 The Reverse of Marketing=De-Marketing 18000
61 Is There A Better Way To Sell To Rural Market 12789
62 Why & How Marketers Target Kids 15951
63 Disruptive Innovation: Strategist’s Dilemma 11396
64 Entry Strategies For Automobile Companies In African Markets 13906
65 Park Avenue I.Q: New Name In The World Of Deodorants 17061
66 Flipkart.com - The Success Saga 22176
67 Pester Power: The Influential Kids 12336
68 Destination Branding- How does it Work 13454
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15307
70 Dirty Marketing- Fighting brands unethically 11780
71 Hero Honda Rebranding to Hero MotoCorp 14679
72 Standardize or Localize- A better way to lead markets 12107
73 Critical Success Factors for Devising Strategies for Airline Players 19607
74 Mom and Pop Stores Score Over Giant Supermarkets 11586
75 Regional Aspiration Marketing- A Step Further 10924
76 Value and benefit- The customer perspective 14377
77 Merchandising- The Brand Building Strategy 10227
78 The ill-effects of Globalization 10427
79 Brand Ferrari - The Dream Machine 13357
80 Retail Industry : Boon or Bane ? 12926
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21163
82 Premium Brands- Prestige, Value and Quality 20665
83 JustDial: The Information and Business Listings Directory 24675
84 Corporate branding vs Product branding 13659
85 Sales vs Marketing - Do They complement or compete ? 29506
86 Is Advertising an art of Lying ? 16275
87 Glocalization-The McD and KFC Way ? 13086
88 Breakthrough Products: Entering a New World 25682
89 4 P's of Management 57014
90 Walt Disney: A Magical Brand 16807
91 Evaluating Advertisement Campaigns: Analyzing Customers 10765
92 Brand Manchester United : A Theatre of Dreams 10812
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12424
94 10 Reasons Why Airline Industry is Unique ? 49613
95 Role of Brand Ambassadors in Recession 10649
96 Reverse Pricing - Getting it Right ! 11874
97 Copyright & Trademark violations: Rural Marketing Success ? 15044
98 Premium Niche Marketing: Small World and Big Business 15518
99 Surrogate Advertising: Softly promoting hard products 10500
100 TATA Nano : Khushiyon Ki Chaabi 14851
101 Royal Enfield Bullet - The Indian Cult Brand ! 20322
102 Do Brands have finite lives ? 20260
103 Why Twitter is so successful ? 19964
104 M.R.P: Setting your own price ? 10664
105 The New Age Marketing Warfare ! 13096
 
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