Social Marketing

Posted in Marketing and Strategy Terms, Total Reads: 2366

Definition: Social Marketing

Social marketing can be used for achieving specific behavioural goals from the society by using various marketing tools.

This kind of marketing can be used to reduce smoking habits, use of seat belts and use of helmets while driving.

For example: An NGO can use this marketing for reducing smoking habits in the society, this can be done by spreading awareness through bill boards, hoardings, pamphlets, seminars etc.



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