Target Market

Posted in Marketing and Strategy Terms, Total Reads: 1873
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Definition: Target Market

Target market is that market which involves a group of customers that the company is trying to focus on for the product or service that it is selling; it involves putting in the specific marketing efforts required for tapping that market.

For example: The target market for TATA NANO is people who want to shift from scooters/motorbikes to cars and people with low and medium family income.

 

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