Product Adaptation

Published by MBA Skool Team, Last Updated: April 02, 2016

What is Product Adaptation?

Product adaptation is a strategy in which a new product is based on customizations or modifications on existing products. These products are sometimes internal products or they can be also competitors' product. These products don’t depend on innovations and are a mixture of previous products.

It is sometimes modifying your existing product and re-launching it.

Factors for Product adaptation

  • Target market
  • Packaging
  • Changes in the economy
  • Actions of the competitors

Product Adaptation Model

Examples: -

  • The right hand or left hand drive in vehicles
  • McDonalds Vegetarian Hamburgers in India
  • Lays has Indian Flavours to suite the local taste


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 6 categories.

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