Product Adaptation

Posted in Marketing and Strategy Terms, Total Reads: 17052

Definition: Product Adaptation

Product adaptation is a strategy in which a new product is based on customizations or modifications on existing products. These products are sometimes internal products or they can be also competitors' product. These products don’t depend on innovations and are a mixture of previous products.

It is sometimes modifying your existing product and re-launching it.

Factors for Product adaptation

  • Target market
  • Packaging
  • Changes in the economy
  • Actions of the competitors

Product Adaptation Model

Examples: -

  • The right hand or left hand drive in vehicles
  • McDonalds Vegetarian Hamburgers in India
  • Lays has Indian Flavours to suite the local taste

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