Product Quality

Posted in Marketing and Strategy Terms, Total Reads: 10355

Definition: Product Quality

The collection of features and characteristics of a product that contribute to its ability to meet given requirements. It’s the ability of the product to fulfil and meet the requirements of the end user.

For a product to be of good quality it should be reliable and perform all its functions smoothly.

Techniques for improving product quality: -

  • Process control
  • Product control
  • Six sigma
  • Quality control
  • Total quality maintenance

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