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Bajaj Pulsar SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: May 28, 2023Read time:

Here is a detailed SWOT analysis of Bajaj Pulsar covering strengths, weaknesses, opportunities and threats.

Bajaj Pulsar Strengths

  1. Excellent brand name
  2. High product quality
  3. High performance, speed and pickup

Above are the strengths in the SWOT Analysis of Bajaj Pulsar. The strengths of Bajaj Pulsar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bajaj Pulsar Weaknesses

  1. Mileage on a lower side due to focus on Power
  2. High cost in various variants

These were the weaknesses in the Bajaj Pulsar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bajaj Pulsar Opportunities

  1. Expansion in rural and tier-2 cities
  2. Cost management thus reducing the price of the bike
  3. Developmental changes thus reducing bike's weight

Above we covered the opportunities in Bajaj Pulsar SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bajaj Pulsar Threats

  1. New entrants
  2. Competitors
  3. Low cost bikes

The threats in the SWOT Analysis of Bajaj Pulsar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bajaj Pulsar SWOT analysis.

Read Similar SWOT analysis

About Bajaj Pulsar

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Brand Name

Bajaj Pulsar

Parent Company

Bajaj Auto





Tagline/ Slogan

Definitely Male, The Fastest Indian


Powerful engine and good pickup

Bajaj Pulsar STP

Young boys looking for fast sporty bikes for Indian roads

Target Market

Young boys in the age 18-30 middle class


The No.1 Sports bike in India

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bajaj Pulsar. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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