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KitKat SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of KitKat covering strengths, weaknesses, opportunities and threats.

KitKat Strengths

  1. Strong Nestle parent brand name helps the chocolate brand
  2. Excellent advertising and visibility of KitKat via TVCs, print ads & online marketing
  3. Good product distribution and availability through retail stores, ecommerce portals
  4. The brand frequently takes out new flavors white chocolate, orange, peanut butter
  5. KitKat chocolate is available in more than 100 countries

Above are the strengths in the SWOT Analysis of KitKat. The strengths of KitKat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

KitKat Weaknesses

  1.  Food products have a limited shelf life which can be a challenge
  2. Cheaper imitations can hurt sales & brand reputation

These were the weaknesses in the KitKat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

KitKat Opportunities

  1. Untapped rural markets can be potential markets
  2. Leverage Nestle's successful brand to grow further

Above we covered the opportunities in KitKat SWOT Analysis. The opportunities for any brand can include prospects of future growth.

KitKat Threats

  1. Other branded and local chocolate manufacturers
  2. Health conscious people who avoid having sweets

The threats in the SWOT Analysis of KitKat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the KitKat SWOT analysis.

About KitKat

The table below gives the brand overview along with its target market, segmentation, positioning & USP

KitKat Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Have a break have a KitKat; Good Food Good Life


Chocolate covered wafer

KitKat STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Market

All age groups Lower, middle and upper class people


A chocolate to be had whenever one takes a break

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to KitKat. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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