Opel SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3903
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SWOT Analysis of Opel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Opel

Parent Company

General Motors

Category

Passenger Cars

Sector

Automobile

Tagline/ Slogan

We live cars

USP

Popular German Brand

STP

Segment

Quality and afforable automobiles

Target Group

Families and Individuals who want a reliable product

Positioning

Reliable and stylish afforable cars

SWOT Analysis

Strengths

1. Though owned by General Motors, it has preserved its German essence
2. Produced over a million vehicles per annum

3. 11 manufacturing facilities in over 6 countries
4. Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries

5. It employs around 39000 employees

6. Strong brand presence and recall through advertising

Weaknesses

1. Market share is limited owing to competitive segment

2. The non performance of General Motors is affecting the brand

Opportunities

1. It is going to invest for fuel saving & innovative engines& transmissions
2.Can leverage Ampera, Volt & other electric & hybrid vehicles design
3.It can also look for newer markets

Threats

1. There is a possibility for that the General Motors may discontinue this brand if it does not prove to be profitable
2. The Japanese & Korean players are much stronger as compared to Opel esp in the Asian markets

Competition

Competitors

1. Honda

2. Nissan

3. Toyota

4. Hyundai

5. Ford


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